Effects of Scale Instruments in Logistics

Warehousing and inventory management centers depend on efficient and reliable scaling instruments to get accurate data for managing large stocks of goods. They use scaling devices to monitor cargo weights, track data, and ensure that the logistic vehicles are loaded to the optimal safe capacity. 

The scaling instruments have several effects in the logistics and transportation of goods from manufacturers to distributors and the retail stores. Let us study the effects that scaling tools have on the logistics businesses. 

Optimal loading and safety

Logistic businesses transport the products from manufacturers to distributors and from distributors to stockists and retailers. However, they are highly concerned about the safety of products and vehicle that depends on the weight loaded on the truck. Scaling instruments helps logistics to load the truck with an optimal level of weight so that it can be transported safely to the destination without the risk of overloading. 

High accuracy

Accuracy is essential in the logistics business as a single error in measurement can lead to inaccurate weight and cost calculations of the large stocks. The modern scaling instruments are self-calibrated and highly accurate to measure the weight of small and large items. The high accuracy minimizes the chances of loss or revenue and ensures the smooth running of the business. 

No need for operators

The modern scaling instruments enable the transport drivers to measure the consignments without leaving their vehicles. The weighbridge controls are integrated with standalone consoles to facilitate the weighing operations even when unattended. 

The modern weighbridge terminals enable the drivers to weight their consignment smoothly without the need of a dedicated operator. This ability to scale instruments reduces the cost of weighing operations significantly.

Waterproof weighing scales

The present scaling instruments also come with waterproofing abilities that are capable of measuring in any condition. The floor and platform scales need to be waterproof as they are used for measuring every type of items. Sometimes, they are used for measuring water filled bottles or packages that can cause corrosion of scaling instruments. However, the waterproof weighing scales eliminate the risk of rusting or corrosion, and they have a long life.

Data Storage and communication

The modern scaling instruments are not limited to merely measurement purposes. The digital scales come with capabilities of storing and communicating data to back office and front ends. The arrival of improved capabilities in digital scaling instruments helps the logistics businesses to enhance accurate management and control of data and information. 

Counting Scales

In addition to measurements scaling instruments also help the logistics services to count large stocks of identical items that are difficult to count manually. The precision counting scales minimize the likelihood of error in the counting of any number of items at high speed with accurate results. 

Final words

The present scaling instruments are entirely different from the ones used decades ago. With improved capabilities, they enable the logistics and transportation businesses to manage inventory and run their operations smoothly. Minimizing errors and handling of multiple operations helps them save time and cut the operating costs.

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Reasons Business Should Create An Instagram Presence

Instagram is all over and everyone seems to be hooked on to this platform. Research says that the active monthly users of Instagram is nearing a billion and is still counting. This shows the popularity as well as the potential of this visual sharing platform to reach out to millions, instantly. Rightfully it is called the Insta- gram!

With such a huge potential to reach out to millions in a matter of a few seconds, it is quite natural and also fair for the businesses to take advantage of this photo and video sharing platform to the fullest. In fact, any business that has not done it yet should focus on establishing an ‘Instagram presence’ as soon as possible, if not right now.

Reasons to use Instagram platform

Across all other available social media channels, Instagram happens to be one of the most popular platforms. Everyone seems to love the concept of uploading and sharing photos and short videos, whether it is an individual or a business. Instagram is especially useful for the businesses. There are several reasons for it such as:

  • Instagram comes with several useful and innovative features that helps them extensively in their marketing campaigns
  • It offers several useful and effective tools that helps them to measure the impact andperformance of their posts
  • They can share the best pictures to showcase their products in the best possible way using the editing and filter features provided by it
  • They can also upload a short video clip that enables them to ‘tell’ about their product and ‘show’ its usage making their posts far more meaningful and productive
  • With a clear and compelling link added in their Instagram bio they can guide their Instagram followers to the landing page or specific pages of their site directly from the Instagram page thereby increasing their web traffic and
  • They can turn more visitors into prospective customers thereby increasing their sales volume and business revenue.

Phew! That seems to be a pretty long list of reasons and advantages that business owners can enjoy from their Instagram presence, and you, if you are not insane, should create your own as well.

The changing scenario

With such a humongous fan following, the business marketing scenario and landscape is bound to change. If you do not want to lag far behind your competitors or do not have a plan to roll down your shutters soon, you should focus on making the most out of these billion active Instagram users.

If you are new to it and just like many other business owners find it difficult to grasp feeling that the engagement with Instagram is different from that of Facebook and Twitter, you can always take help of professionals such as Blastup to know how to use Instagram as an effective and productive marketing tool.

Previously, posting images was easy on Instagram but driving more traffic back to the site of a business was not that easy as that was a different chapter altogether. Fortunately, with the availability of such professional and expert agencies along with the useful and effective tools available for Instagram marketing, that scenario is surely about to change.

About business profiles

Businesses cannow have easy access to the features and innovative tools that are usually not available to any regular Instagram accounts. Some of these are:

Business profiles:

You can take the advantage of the Business Profile feature of Instagram to the fullest if you want your users to identify your Instagram account belongs to a business easily. Using this feature will allow you to do a lot of things such as:

  • You can give directions to your customers to your business with just a single tap on the button
  • You can also assign a contact call to action in it.

You can choose any type of call to action such as a phone call, a text message, or an email.

The posts may look undistinguishable to those coming from the regular Instagram accounts but the actual element of difference will be in the profile page.

  • This change will fill up the major void of the ways in which the interest sparked on Instagram can be seamlessly and quickly converted into an action. This in fact has been frustrating business owners right from the very beginning.
  • With this feature, when a consumer happens to see anything that they like on an Instagram page, they can easily contact the business with a single tap at the button to inquire about the item and then make an informed and educated buying decision.

However, if you want to gain access to this useful and innovative feature you will need to switch over to a business profile. You will then also gain access to these following additional features.

Insights:

Taking cue from Twitter and Facebook, Instagram has now come up with analytical data for the business users. This data will help them to analyze the performance of their content, then level of engagement and determine the areas of changes required. They will also be able to:

  • See the reach of their posts
  • The impressions and impacts it has created on the users
  • Know about the demographics such as the location and age of the users.

With such useful data for each of the posts the business users will be better off in their marketing campaigns and gain the desired results.

However, this data will not be available on the Instagram app which is why you will need a business account and a business Facebook page linked to it. This will help you to access and analyze the information regarding the users’ demographics as well as their behavioral data. This will in turn allow you to create better Instagram content for the users who will be more likely to fall for your posts and get engage with your brand.

Wrapping it up

With so many advantages and useful features that Instagram comes with, there is no reason not to use this platform for your business purpose. Go ahead and make a better Instagram presence for better business.

Author bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.

Considerations Before You Increase Employee Monitoring

There are all sorts of workplaces out there. Some require clocking in and out so that management can ensure every employee is logging a certain amount of hours each week. On the other end of the spectrum is the type of company that doesn’t invest in any employee tracking at all, other than for security purposes. Their staff can come and go as they please, create their own schedules, and even work from home. 

However, even seemingly lax companies may monitor employee email or software use. When it comes to employee tracking, ethical and legal issues pop up, along with issues surrounding company culture. Understanding how and why companies track employees is the first step toward deciding what’s right for your business.

Types of Employee Tracking

There are numerous ways for a company to keep an eye on what employees are doing. From direct observation in the office to secretly logging every keystroke an employee makes on their computer, some types of monitoring are helpful, while others can feel invasive:

  • Direct monitoring: If a manager wants to directly monitor what’s happening, they may put workspaces in a central, open area. Using hardware that logs keystrokes is another type of direct monitoring.
  • Email monitoring: Email monitoring ensures that everything being sent from a company email address is in-line with the company’s values. It will also clear out spam before it reaches an inbox, which helps the employee do their job more efficiently.
  • GPS monitoring: Depending on the type of job an employee performs, GPS monitoring may or may not be worthwhile. For example, it’s best when used for the employee’s safety and to prevent accidents, like in the fleet industry. GPS tech can monitor how often a driver hard brakes or speeds, and an in-vehicle buzzer can alert the driver to risky driving so they can improve.
  • Network monitoring: In order to keep the company’s network secure and free of viruses, it’s necessary to monitor it. Network monitoring includes tracking the content that’s sent over the network and monitoring who is accessing files.
  • Software monitoring: For companies with dispersed teams or remote workers, software monitoring allows managers to keep an eye on what’s happening even when they’re not in the same physical location as employees. Software monitoring logs information like changes to files, conversations, and screenshots. 

Regardless of which types of monitoring you decide are right for your business, you have to let employees know how they’re being monitored. You should also have employees sign to acknowledge that they understand how and why they’re being monitored. If your monitoring strategies change, you should update employees right away, preferably before the changes are put in place.

Ethics and Legalities of Employee Tracking

If you don’t approach employee monitoring the professional way, a lot can go wrong. If you neglect to let the employee know they’re being monitored, they may feel betrayed and concerned about working for you. They may wonder, “What else don’t I know?” 

Even if they’re aware of the monitoring, employees may feel like their privacy is being invaded. They don’t want a micro-manager who needs to see every single thing they do at every moment of the workday. They’d rather work for someone who trusts them. 

Furthermore, certain states have specific legal guidelines to follow. For example, in Connecticut, employees cannot monitor employees without getting consent first. Ensure that your organization is legally compliant in order to avoid issues down the road.

Alternatives to Employee Tracking

Consider why you want to track your employees. There may be another way to achieve the same results. For example, let’s say you’re worried that employees are wasting time at work. They seem to be meeting deliverables and deadlines, but every time you walk into their workspace, they’re on social media or chatting with one another. Instead of monitoring what they do to catch them in the act, talk to them to find out if they’re bored or not challenged enough at work. The problem could be that they don’t have enough to keep them busy.

Here’s another example: Let’s say you need to cut costs, so you want to see who’s clocking in late or leaving early. Unless you have a good reason to think this is happening, a better first step is to audit the workplace and see where waste can be reduced. You may discover that you’re regularly replenishing inventory that isn’t actually being used or that you can use alternative packaging that’s less costly and wasteful. 

Final Thoughts

There are times when tracking is useful to both the company and its employees. For example, applicant tracking systems make it easier for companies to source potential hires and go through hundreds of job applications to hone in on the best ones. For the applicant, that means they’ll get a response sooner rather than later because managers don’t have to manually sort through tons of applications. 

On the other hand, some employee tracking feels unethical, giving employees the impression that they’re not trusted by the company they work for. Getting to the root of the issue and determining why you want to track employees will help you decide the best way to monitor them or if they have to be monitored at all.

Powerful Instagram Marketing Tips To Make Social Media Marketing Actually Work

Since the launch of Instagram, it has grown steadily to become the ultimate platform for sharing pictures and videos. There are several good reasons for it to become the leading platform across all social media channels. A lot of studies are conducted regarding the popularity of Instagram and its reasons. The facts and figures of Instagram show how popular it is. A few of these impressive facts are:

  • There are over 800 million monthly users active on this site
  • There are more than 60 million pictures posted in this platform by different users each day to which more than 1.6 billion ‘likes’ are given on a daily basis and
  • In this site you will find a large number of influences as well who usually have a massive number of followers.

All these facts indicate one thing and that is if you have a proper plan and know how exactly you can use this platform for your benefit you and your brand can become an influential brand as well.

All you have to do is follow the right Instagram marketing processes, link it with your social media marketing strategy and post the right kind of content at the right time to stay relevant and consistent to your current followers and at the same time bring in a lot of new ones.

However, this can be really hard for you if you do not know which kinds of posts will work best for your business for growing audience.Here area few simple and effective Instagram marketing tips that are powerful enough to make your social marketing strategy actually work and make it a success. Following these tips, you will be able to make the most of this popular platform for all that it is worth.

Create a business profile

The first important thing that you should do is create a business profile. If you already have an account, make sure that you make the switch to a business profile as soon as possible before you start to think about your Instagram marketing strategies.

This is an easy process that you can do by going to the settings and clicking on the “Switch to Business Profile” tab to get started. You will enjoy a few clear benefits when you create a business account. These are:

  • The followers for Instagram can click on the contact button to get in touch with you right from the Instagram page as they would have done while visiting your website
  • The business profile will also allow you to create and publish Instagram ads without any need to use the advertising tools of Facebook and
  • You will be able to access all Instagram analytics tools called Insights easily to know the stats about the impressions and measure the reach of your posts.

In addition to that, the Instagram business profile comes with a load of free perks which when you unlock will enable you to use them to track the different metrics that will help you a lot in understanding your audience.

Use free Instagram tools

Typically, the Instagram business profile is not very different from the Facebook business profiles. If you use it properly along with the Insights you will be able to view different statistics that will tell you a lot of different things such as:

  • The impressions
  • The impact
  • The level of engagement and more.

This data will allow you to breakdown properly the demographics of your Instagram followers. This will provide you with different useful information such as their:

  • Age
  • Gender
  • Location as well as
  • The most active hours.

However, these Insights are not just generalized data. You will get specific information about the posts for the week that will tell you about how many impressions these posts earned in that specific week. This will eventually allow you to determine the top posts of the week.

  • These free tools that Instagram offers especially to the business account holders are in fact priceless. This is simply due to the fact that you can use these tools to understand how exactly your users are interacting with your posts.
  • You will be able to boost engagement by the users with your posts when you make the necessary adjustments to your posts which you can only do in a better way when you know about how your users are interacting with them.

Typically, for business marketers who use this visual platform the best uses a specific category of posts which is the product teasers. This happens to be the most attention-grabbing, always.

Use product teasers

Therefore, make sure that you design and post product teasers that will urge people to make a purchase, of course ensuring that you do so gently so that the users do not feel that you are pushing them to make a sale.

Believe it or not, study shows that you can sell more products simply by posting appealing and well-crafted product teasers on Instagram, which is a great platform to advertise your products.

However, you will need to play all of your cards right so that you do not annoy your users or scare them off with ads to the extent that they leave your site feeling embarrassed either.

  • Make sure that you do not be too pushy with your marketing so much so that it feels aggressive.
  • In order to retain your users and stick to your site make your Instagram product teaser posts carefully so that it is simple.

The best way to create a product teaser for Instagram is to talk about your product in such a way that it will increase the excitement of the users and still not make it look like you are trying very hard to make a sale.

Remember, successful Instagram marketers do not use this platform to sell a product directly. They just use it as a gateway for the users to visit their site wherein they can know more about the product, make a buying decision and place an order. You should do likewise as well to get the best results from your social media marketing strategy.

Author bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.

The Biggest Recruiting Challenge and 3 Effective Ways to Tackle It

Learn how to successfully tackle the biggest recruitment challenge – talent shortage! 

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What is the biggest recruitment challenge?

Recently, we did an extensive audit to find out what is the biggest recruiting challenges HR professionals struggle with. To find out, we talked with our customers, reached out to the talent acquisition community and consulted global talent acquisition studies and research.

What we found out is that talent shortage is the No. 1 hiring challenge today. A study by the National Federation of Independent Business has found that 87% of HR professionals reported “few or no qualified applicants” for the positions they were trying to fill.

Unfortunately, this problem will only get worse. According to the McKinsey Global Institute study, in 2020 companies in Europe and North America will need 16 to 18 million more educated employees that are going to be available.

So what can you do to successfully tackle this common recruiting challenge?

Top 3 strategies to tackle the talent shortage

Here are the top 3 strategies guaranteed to help you tackle the biggest recruiting challenge – talent shortage:

1. Attracting passive candidates

According to LinkedIn’s research, 70% of the global workforce is made up of passive talent who aren’t actively job searching. If you want to attract these passive candidates, you need to define and implement an effective employer branding strategy. You need to tell a compelling story about your company, showcase your company culture and get candidates excited to join your team.Create an attractive, responsive and branded career site and career blog, where you can present your employer brand and show candidates why your company is a great place to work. You’ll do that by presenting photos of your employees and your office, sharing employee testimonials and writing about the interesting projects and new technologies your teams are working with. 

2. Sourcing candidates

Unfortunately, building and presenting an attractive employer brand isn’t enough. Passive job candidates aren’t actively looking for a job, so they won’t be checking your career site – unless you give them a reason. In order to get their attention, you need to proactively reach out to your perfect candidates.

But first, you need to find them. Luckily, with modern recruitment tools such as TalentLyft, you easily scour the web and find great candidates with just a single click. Once you find them, make sure that you send them effective, personalized cold recruiting emails

3. Building talent pools

Finally, you need to build your talent pool and fill it with candidates eager to join your company. That way, you will have a pool of interested, qualified candidates you can tap into when you have a job opening. 

There are many ways to build your talent pool. You can invite potential candidates to join your talent network, fill your talent pool with attendees of your local events, workshops and meetups, organize online webinars, open career days and job fairs, etc. 

Specific Approaches To Follow For Ensuring A Delightful UX

Specific Approaches To Follow For Ensuring A Delightful UX

Designing for delight, when it comes to user experience, is not at all easy. You will need to follow a few specific approaches for that. These are:

  • Pleasure
  • Flowand
  • Meaning

When you follow these techniques you will be able to provide intentional delight to the users. When you know that the specific design is rendering intent, it will be easier for you to integrate it to an experience that would have been plain otherwise.

In order to measure your design, you can do it on the scale of frustration to delight. In this scale, the middle with indicate the neutral point meaning that your design is neither delightful nor frustrating, it does not such but it is not a remarkable design either. It is plain and simple ‘neutral.’

Improving your web design

If you want to improve your web design so that you can change it from its neutral point and introduce delight, you will need to follow a different process. First, you have to know that:

  • Making a site delightful is an additive process and
  • Getting to a neutral point is reductive.

Once you know the difference between the two you must then know what to add and what to remove to make the site as well as the user experience more delightful.

On the other hand, if your site has a ‘bad’ design, you will need to start in a different way.

  • Firstyou will have to remove all elements from it that frustrating and ‘repulsive’ in nature for the users. This will help you to get to the neutral point, which is ideally the first step for such improvement.
  • You will then have to observe the user experience so that you know the effects of such changes. When you know the initial response you will be able to know any lacunas in the design.
  • Follow it by a review of the site design and a careful rethinking so that you can remove anything and everything else in the site that may be introducing frustration.

Therefore, if you want to make your bad or neutral site a delightful one, you will need to first know the elements that will provide pleasure to the users. You can take help of a reputed and proficient UX design research firm for that matter if you are unsure about the ways to make such transformation.

Framework to design delightful experience

Ideally, there is a specific framework to design delightful site that will provide exceptionaluser experience. This framework will outline the approaches and guide you as to how you can move up the road to add delight in the site for your users.

At the center of the framework are the three different approaches that will ensure a delightful experience.

First, Pleasure:

A great example of pleasure is to embedcopies that people normally ignore into the corners of the design. This will give your site a strong personality. You may also add humor with a touch of hyperbole and sarcasm to provide your users an idiosyncratically pleasant shopping experience.

However, humor is not the only way in which you can make your design more pleasurable. You may also do it by providing a simple, solid, and more informative content as well. For example, if you are dealing with electronics goods, instead of publishing only the manufacturer specifications you can add:

  • Product descriptions
  • Videos of people using the products
  • Customer testimonials showing what they think about the product
  • A detailed product research that will tell about the ins-and-outs of the technologyand
  • A thoughtful comparison data to show how your product line up with other different products.

If you add things from the perspective of answering the different questions and issues of the users, your site will surely be more pleasurable. It will give them a lot of confidence and trust, which are the two most significant factors that will determine how delightful your site is to the users.

Another good example of pleasure is the 1-Click button that will eliminate the multiple screen checkout process from theshopping experience. There will be no need for:

  • A shopping cart review
  • Entering authentication credentials
  • Providing shipping and billing info
  • Providing payment information or
  • Confirming the order.

With one click at the button the product is on its way. What could be a better definition for ‘Pleasure?’

Second, Flow:

All throughthe process, users will enter a lot of data that is printed by one computer, read on another and may be entered on a different computer. Designing an app along with your site will eliminate the friction and provide a better user experience.

For example, for a firm dealing with taxes, there will be a lot of W-2 forms and other documents to fill up. This can be a tiring process and people may give it up in the middle of it. If you have an app to scan the forms and plug them in the requisite spaces it will:

  • Make the process simple
  • Eliminate the chances of making any errors as opposed to manual entry and
  • Complete the long process in just a couple of minutes.

The speed and accuracy will make it much more delightful for the users removing unnecessary steps to ensure a better flow of the design.

Third, Meaning:

Meaningful stories of the product will make people run for it and buy the product. However, the stories must be compelling telling both about the products as well as themanufacturing company. People will then not only be delightful about your site but very delightful thinking that they are an active customer of the business.

This approach will ensure that you build a devoted fan base. It will not only make the hardest of the approaches simpler but will also make it longlasting.

Winding it up

However, while you follow these approaches you must make sure that you follow the basic expectations because delight only works when these are met. All these three approaches will only work when the meaning is authentic, the flow is steady and the site is pleasurable.

Author Bio: Karen Anthony is a social media marketing specialist who has worked with several startups, small businesses and helped them also launch effective campaigns to boost their overall online presence and visibility.

How HR Can Help During Tax Season

While HR is generally seen as being associated more closely with payroll than taxes, there is a huge overlap between the two. This means that at some point any given business will end up relying on its HR team to help in ensuring that its taxes are filed and paid appropriately. HR professionals can provide invaluable help with both employer and employee tax filing if they educate themselves, stay organized, and keep up to date on the ever-changing tax code.

Both Employers And Employees Rely On HR During Tax Season

Though HR professionals are by no means tax experts, their role within a business often leads to tax questions from both employers and employees. A well-trained HR team will be able to address questions from both with ease, whether they are related to personal or business taxes. HR departments are the main conduit of communication between organizations and employees, and it is important that they be able to help either when it comes to tax preparation.

The tax code changes relatively regularly, so it is to be expected that employees may have questions that go beyond how to appropriately fill out a W-4. For example, many employers encourage their employees to open health savings accounts, and employees who do might find themselves wondering what contributions to their HSA are deductible or what the limit for annual contributions might be. HR staff should be prepared to assist with these questions as it will ultimately help both the employee and the organization.

Assisting your employer with proper filing and helping employees with any questions they might have is important as an HR professional, however, there are limits to what can be done. HR teams can give as much advice to employees as they like regarding how to fill tax forms like a W-4, but filling one out for an employee is illegal. Understanding the limitations of how much an HR department can and cannot do helps to maximize efficiency while reducing any legal risk to the organization.

Organization Is Key

When HR teams assist a business with the proper filing of taxes, it is of utmost importance that they maintain a high level of organization. Keeping an accurate record of tax records through digitally scanning them and avoiding using easily lost physical documents is essential. Additionally, keeping a detailed log of business expenditures within the HR department and any documentation that might prove useful when filing taxes should be a priority.

Timekeeping is also incredibly important for HR professionals. Keeping track of nonexempt employees’ hours worked is essential in order to remain compliant with both national and state tax authorities. Doing so will prevent headaches in the long run and make the job of filing appropriately that much easier.

The ability for HR professionals to keep tax-relevant documentation organized is increasing rapidly. This is due largely in part to the rise of advances in cloud storage and big data. These new and powerful technologies allow HR professionals to not only execute their daily operations more efficiently but to keep important information like tax documentation organized and readily available as well. Despite the ease of the cloud for storage, however, it’s imperative that HR professionals understand how to make and keep backups of all important data as well, in case of emergency.

Keeping Up With The IRS

The IRS processes around 240 million tax returns every year generating nearly $3 trillion in tax revenue. While this is impressive, the IRS relies on both private citizens and companies alike to file their taxes promptly and appropriately in order to avoid having to perform an audit if there are any discrepancies detected. Avoiding an audit is obviously preferred for any organization, so ensuring that all levels of an organization, including the HR department, are well versed in recent changes to tax code is a good idea.

The United States tax code recently saw its most substantial reform in over 30 years in the form of the Tax Cuts and Jobs Act. The changes made to the tax code by the Tax Cuts and Jobs Act have far-reaching implications for both employees and the organizations that employ them and because of this, it is imperative that HR professionals understand how the changes to the tax code affect their business. 

Payroll systems had to change across the board after this legislation passed as it affected individual income tax rates and brackets. Additionally, the Tax Cuts and Jobs Act eliminated the ability to deduct the expenses from popular employer-provided fringe benefits such as deductions for parking and transportation expenses for employees. 

In an era where transparency is increasingly appreciated by employees, especially when it comes to salary and payroll, it is important for HR professionals to be able to explain these changes if questions arise. While there is no certainty what future tax code reforms might hold for employees and organizations, HR professionals would be wise to remain up to date on any changes that might affect them.

HR teams are some of the most important and unsung aspects of any business or company, and the ability to assist both employers and employees with tax filing questions adds yet another notch to an already impressive list of skills. If HR professionals stay on top of keeping the appropriate documentation organized and accessible and stay on top of any changes to the U.S. tax code, they will be more than equipped to answer nearly any question asked of them.

ATS vs Recruitment Marketing Software: What is the Difference and Why do You Need Both?

What is the difference between Recruitment Marketing Software and ATS? And why do you need both of these tools to gain advantage in today’s ultra-competitive market?

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What is ATS and how does it enhance hiring process?

An Applicant Tracking System (ATS) is a software designed to help HR teams track and manage applications, as its name suggests. An ATS appeared in the nineties, when HR teams’ biggest struggle was managing numerous applications and selecting the best among them. 

In other words, an ATS is designed to help HR teams improve their hiring process after they receive applications. As such, it doesn’t help HR teams to tackle the greatest challenge of modern time recruiting – attracting passive candidates. 

An overwhelming majority of today’s candidates are passive candidates, who aren’t looking for a job. According to a recent Glassdoor research, 76% of hiring managers admit attracting top talent is their greatest challenge. This is why a new tool called Recruitment Marketing Software has appeared – to help ambitious HR teams improve their hiring process prior to receiving applications.

What is a Recruitment Marketing Software and how does it enhance hiring process?

A Recruitment Marketing Software is an innovative software program designed to help HR professionals attract great potential candidates and turn them into applicants.

Using a Recruitment Marketing Software will enable you to build awareness about your employer brand, get potential candidates interested in working at your company and to drive them to apply for the open positions your company has available.

With a Recruitment Marketing Software, you can showcase your employer brand through different channels, such as your company’s career site, social media, job boards, recruiting events, etc.

Want to try out a powerful ATS & Recruitment Marketing Software?

Take TalentLyft for a test ride! 

Try our ATS and Recruitment Marketing Software for free. Yep, completely free for  14 days, no credit card is required to sign up and you can cancel anytime.

Summer Slump at Work? Read this!

Feeling the summer slump at work? Here is how to get back into your hardworking, productive mode!

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Are you struggling with summer slump at work?

If you’re stuck in office while all your friends are sending you beach photos, it’s no surprise that you feel a bit demotivated at work. 

Summer is a time for relaxing in the sun on the beach, not for working. It’s completely normal that you mind is wandering to wandering to thoughts of flip flops, beaches and mojitos. According to a recent study, workplace productivity is estimated to drop 20 percent during the summer.

However, this doesn’t mean that you have to give into this unproductive mode!

Get inspired and stay productive!

To help you and your team get back on track, we gathered a few great motivational quotes:

“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.”

– Dwayne “The Rock” Johnson, actor

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“Success is no accident. It is hard work, perseverance, learning, studying, sacrifice and most of all, love of what you are doing or learning to do. “

– Pele, Brazilian footballer

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“I never viewed myself as particularly talented. Where I excel is ridiculous, sickening work ethic. You know, while the other guy’s sleeping, I’m working. “

– Will Smith, actor

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If you’re looking for more inspiring and motivational workplace quotes, check out our collection of:

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Top 5 Apps to Boost Productivity

No matter what type of industry you are in, productivity is a must. The more productive your workforce is the higher revenue you can expect from your business. In fact, productivity has become a survival tool otherwise no business can sustain for the long run due to the huge market pressure and the competition. But the question is how would you bring productivity in your business? Here are the 5 apps to boost your office productivity.

 

Visitor Track – Visitor Management Software

Visitor Track is the cutting-edge visitor management application. This robust application will ease your visitor management process. Unlike paper-based manual visitor management process, this is fast, efficient and takes less than a minute to check in and check out. In short, the Visitor Track will accelerate your visitor management process.

 

Asset Tracker – Asset Management Software

Think about how much time you have to waste for managing your asset. Using the manual process is never enough. You need something that works faster and can keep you updated all the time so that you can take prompt decisions. Asset Tracker is such an answer to such productivity. Using Asset Tracker you can track your asset location, detail of its owner and can get the report when any issue arises or any repair required. The whole thing can be done from a single platform.  Its mobile version makes it more easy to access information from a remote location, which means you can always be updated. Isn’t it great!

 

Simple CRM – Customer Relationship Management Software

We all know, the customer is the king, if you cant satisfy your business can’t satisfy you. But for positive customer experience, you need a seamless customer management software that makes the whole process efficient and easy. Simple CRM is the perfect application for customer management. Using this application you can create, manage and communicate customers so effectively and productively. This application makes the process smooth that brings productivity in the process and enable you to deal more customer than before.

 

CircleCare – Employee Wellness Application

Circlecare is the employee wellness application. Using this app you can motivate your employees, encourage them, take care of their good health along, connect with them and engage with them. No doubt all these activities will motivate your employees and thus boost their overall productivity.

 

Fleet Manager – Fleet Management Application

Fleet Manager is the Fleet management application. This mobile and PC based application will ease your fleet management process. Make it easy for you and your organization to manage the number of fleets without any hassle. Using Fleet Manager you can schedule a vehicle, manage driver profile, manage vehicle reservation, manage trips, perform remote inspection and many more all from the one place.

 

So, these are the 5 apps that will surely boost your office productivity. All these apps run on the cloud which means you can use them from the first day without hassle. Now, it is your choice to stick to the age-old conventional system or to embrace these 5 apps for high productivity.