Improve your LinkedIn Company Page in 4 Easy Steps

In this blog post you will learn how to improve your LinkedIn Company Page in 4 easy steps!

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Benefits of a LinkedIn Company Page

Did you know that 75% of candidates research your company’s reputation before applying for a job?

Yes, they will Google you. And what will they find?

Besides your company website, the first place they will look is social media.

This is why you need to:

  1. Optimize your career site to get more job applicants
  2. Promote your Employer Brand on social media

In this article, we will focus on the most important social media network when it comes to business and recruitingthe LinkedIn of course.

Improve your LinkedIn Company Page in 4 easy steps

STEP #1: Set your goals

First, plan and develop the goals you want to achieve with your LinkedIn Page.

Your LinkedIn strategy should be a part of your overall Employer Branding strategy.

Use your Candidate Persona and Employee Value Proposition as your starting point for

STEP #3: Generate engaging content

What type of content should your create? What works best on LinkedIn?

Here are some ideas to help you get started:

 

  • Highlight the members of your team
  • Showcase your company culture
  • Publish your company news
  • Share industry news

 

STEP #4: Optimize your posts

Here is how you can optimize your posts to perform better on LinkedIn:

1.) Use visuals!
Always include an image or some type of rich media (such as video, infographics etc.).

2.) Keep it short and simple
Snappy headlines and concise intros are more likely to result in higher engagement.

3.) Engage your audience
Ask thoughtful questions and include a clear call to action.

STEP #5: Involve your employees

Turn your employees form your company’s supporters to your company’s ambassadors!

Instead of just sharing your company updates, your employees can help you create original, highly engaging content!

Encourage your employees to take photos and videos of their everyday work life at the office, company events, conferences etc.

They can also write blog posts in which they comment on the relevant industry trends or present interesting projects your team works on.

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How Recruitment Automation Can Improve Your Hiring

17 Recruitment Automation Banner

Using Recruitment Automation to Improve Hiring

Everywhere you look, companies both big and small are making incredible advancements in technologies like robotics, central processing units, cameras and augmented reality.

One area that is also rapidly expanding and growing more than ever is automation.

While the thought of automation may concern some people, it can save companies both time and money that is usually spent looking for the perfect candidate to fill an open position.

There’s a lot to learn about the benefits of hiring automation. In this article we will cover everything from how recruitment automation works to how companies can put it to use.

What is Recruitment Automation?

To understand what recruitment automation entails, one must first understand how a process, or an object becomes autonomous.

In general, autonomy is the process of removing the need for human observation and interaction to achieve the desired result. Recruitment automation is simply the process of removing a portion of the need for human labor to complete the task of onboarding and hiring a new candidate.

Take the autopilot programming that is used on most commercial airliners: the “auto” in autopilot refers to the autonomous nature of the system that is flying the plane, which means that the system doesn’t require the constant attention of the human pilot to operate. However, just like an airplane’s autopilot system, there are certain parts of the process in recruitment automation that still need to be completed by a human being.

Why is this the case?

While recruitment automation can help recruiters sift through hundreds, if not thousands of resumes to find the perfect candidate, it is still ultimately up to the hiring manager to make the call when hiring a candidate.

Therefore, we must look at recruitment automation as an aide to hiring and not as a system to be in complete control of a company’s recruitment efforts.

Types of Automated Recruiting Systems

There are many types of recruitment automaton systems, some of which are listed below:

  • Resume Screening
  • Chat Bots
  • Digitized Interviews
  • Reference Checking Software
  • Automated Offer/Rejection Letters

Why is it Useful?

Looking at the above list, there are a couple of things that they all have in common: efficiency and consistency.

When a company is looking to hire a candidate, there is a good chance that the individuals in charge of hiring will be overwhelmed with the number of applicants. On average, a typical corporate job will receive 250 resumes; however, some companies receive many times that amount, and without an automated system of some sort, each resume will have to be manually examined so that a determination about the candidate’s potential can be made.

Because of this, most companies simply do not have the time or the resources to dedicate the required number of hours to recruiting and onboarding a new employee.

Besides saving time and resources on recruiting, automation of the recruitment process also ensures that all candidates are judged by the same criterion without human biases getting in the way.

For example, during a manual review of resumes, the individuals conducting the review may push a candidate towards the top of the pile solely based on the school they graduated from. With an automated system, candidates can be judged fairly since the system is not programmed with the innate shortfalls that come with being a human being. Additionally, by having an automated system to screen potential candidates, the company can better track resumes for future hiring efforts.

How to Automate your Recruiting

  • Resume Screening – Resume screening tools have been around for quite some time. These tools are a tremendous help in optimizing workflows and sifting through candidates that are not a good fit. Reviewing applications is one of the most time consuming tasks for recruiters and hiring managers, taking away valuable time that could be spent interviewing qualified candidates. Having a resume screening system that integrates with your applicant tracking system (ATS) will be a big plus.
  • Chatbots – Chatbots have also been around for some time but have grown much more advanced over the years. Having a chatbot in place that integrates with your ATS will save you both time and also improve the appeal of your company through faster response times and a more personal candidate experience.
  • Artificially Intelligent Video Interviews – When it comes to video interviewing, AI is transforming the process by analyzing candidates word choice, speech patterns and facial expressions. This gives you insight into what may be going on behind the scenes and if the candidate would be a good fit for your organization. Take the information gathered from this tool with a grain of salt; it can be hard to tell if the candidate actually exhibits negative traits or they were just nervous/having a bad day.
  • Email Automation – Being able to deliver personalized data driven emails is a huge time saver. This tool really shines through when it comes to sending reminder emails or confirming interview times with candidates. Be sure to make these emails as seamless as possible compared to your normal email sends. You want the emails to look as though they are coming directly from somebody at the company.

Next Steps

Recruitment automation is a valuable tool that should not be overlooked, regardless of the type of position that is being filled.

With an automated system keeping tracking of resumes, assessment scores, and interview results, companies can collect valuable data that can not only be used to reach out to candidates that might have been missed, but also to refine the company’s overall hiring practices.

Top HR and Recruiting Influencers in 2018

Who are the top influencers in the HR and recruiting in 2018? Find out and follow them to stay up to date with the latest industry trends!

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Why should you follow HR influencers?

Following the top HR and recruiting influencers is a must if you want to stay up-to-date with current HR and recruiting trends. 

HR and recruiting industry has been going through some serious changes. As a consequence,  many new industry benchmarks have been established.

One of the best ways to stay in the loop is to read the best HR blogs, utilize the useful HR resources and follow the prominent HR and recruiting experts.

List of the top HR and Recruiting Influencers in 2018

Here is the list of the 6 top level HR and recruiting thought leaders:

Matt Charney

Matt Charney is probably the world’s top expert when it comes to talent and technology.

He is the Executive Editor for Recruiting Daily, the #1 online media resource for the recruiting world.

Follow him: Twitter | Blog

William Tincup

William Tincup is the President at Recruiting Daily, the #1 online media resource for the recruiting world. He is one of the most followed HR influencers on Twitter with more than 300K.

Follow him: Twitter | LinkedIn

Lou Adler

Lou Adler is the CEO and founder of The Adler Group – a consulting firm that helps companies implement performance-based hiring. He is one of the most followed HR influencers on LinkedIn with more than 1.2M followers.

Follow him: LinkedIn | Twitter

Meghan M. Biro

Meghan M. Biro is a founder and CEO of TalentCulture and Founder of the #WorkTrends podcast and Twitter chat.  Every week, Meghan interviews a guest who’s thinking creatively about the future of work.

Follow her: Twitter | Podcast

Glen Cathey

Glen Cathy is a senior recruiting executive with over 16 years of experience. He writes about it on his blog Boolean Black Belt-Sourcing.

Follow him: LinkedIn | Twitter | Blog

Jörgen Sundberg

Jörgen Sundberg is the founder & CEO of Link Humans, an employer branding agency. Jörgen started the Undercover Recruiter blog in 2009, now the #1 career & recruiting blog in the world. Today he hosts the weekly Employer Branding Podcast.

Follow him: Twitter | LinkedIn | Podcast

[INFOGRAPHIC] 5 tips for optimizing your LinkedIn InMail

In this blog post, we will present 5 tips for optimizing your LinkedIn InMail. You will find out easy, but effective tricks for improving the open and response rate of your InMails.

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Why should you improve your LinkedIn InMails?

Did you know that 87% of professionals are willing to consider a new job opportunity, even if they are not actively looking for the job at the moment?

And the perfect way to reach them is by sending them a message on LinkedIn – so called LinkedIn InMail.

InMailis the LinkedIn’s messaging feature that allows you to send messages to anyone on LinkedIn, even to people outside your network.

Potential job candidates are far more likely to respond to recruiters’ messages sent via LinkedIn than regular email.

The average response rate to LinkedIn InMail is 85%, which is 3 times higher than a response rate to a traditional email.  

This is why successful recruiters use LinkedIn InMail to find and hire the ideal job candidates.

5 tips for optimizing your LinkedIn InMail

Here are the 5 essential must-follow tips for optimizing your LinkedIn In Mail that will help you become a pro at talent scouting:

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1. Personalize

Research shows that sending a single, personalized InMail (as opposed to sending bulk messages to many candidates) will increase your response rate by 30%.

2. Connect

Don’t just sell the job – build a long term relationship with your potential candidates.

Even if they aren’t available or interested in your current job opening, they might be eager to hear about some of your future job positions.

3. Focus on candidates

You InMail should be focused on your candidates’ needs, not your own.

Make it clear how your role can help them achieve their goals (and dreams!).

4. KISS

Stick with the famous KISS rule – Keep it short & sweet.

According to LinkedIn’s research, InMails under 100 words get the highest response rates.

5. Think outside the box

Successful recruiters aren’t afraid to think outside the box.

Get creative: feel free to use humor, try something new and experiment!

Real Estate Photography Group

How Proficient Real Estate Photography Can Influence a Leaning to Emerge From the Group

Most home buyers today start their search on Google, sometimes months before even serious looking really starts. People want to get an idea of what options they have out there. This is one of your first opportunities to snack some interest.

Over 90% of new home buyers say that they first found the house they ended up purchasing was found online. Even before a broker search. In a lot of cases, the quality of your home photos is the deciding factor for a buyer on whether to search deeper. On listings with only one photo or even none, most buyers won’t even click on it for more. Keep these things in mind before you start your photoshoot.

 

Think Like a Buyer

Ask yourself what type of photos you would want to see in a home listing. Then create that type of listing. No one knows your house better than you. You know where all the great natural shots are, attractive angles and great lighting and that’s your advantage. Take the pictures that feature all the great features of your house. Take shots of every space including closets and bathrooms. Take at least two pictures from every room from opposite angles. Try to include one feature or peice of furniture in both to pictures to set a visual reference for each room. The more eye catching information you can provide to a buyer, the more complete their vision is of your home. Outdoor shots should not be limited to a full face shot of your home. Once again take overlapping shots to give buyers a vista of the property, gardens and driveway.

 

Shoot During the Ideal Time of the Day

Lighting is everything. You want to have clear bright photos without any glare or overexposure that can make the pictures unappealing. As the homeowner, you know the perfect time of day for each room in your house. Depending on the time of day and which direction each room faces in a home, there is an ideal time where each space looks their best. That’s when you’ll be able to catch the most appealing photos. Choose times early in the morning for rooms that get a lot of light. The photos will be clearer with the softer sunlight. Outdoor photos are best taken when the sun is behind you. It’s up to you what time of day is best for your homes property. Mid morning and early evening photos are a good idea so there is still quality light available and you can avoid large areas of shadow.

 

Clean Up & Staging

Not too many people want guests to see their house looking like a disaster. We almost always clean up before family or friends come over. Think of this part of your photoshoot preparation in the same way as you would if you were hosting a party. You want your home to look clean and attractive to buyers, so run the vacuum and dust the shelves. Your pictures will look great. It’s even a good idea to post some tasteful seasonal photos to show buyers your home decorated. When shooting your dining room/area think about setting the table. It doesn’t have to be fancy, casual is perfect. You want to stage your pictures with your homes best features in mind. Showcase a fireplace, patio or cool design feature to peak the buyers interest. No one wants to look at a messy kitchen,  a bunch of toys on the lawn or a laundry basket overflowing in a bedroom. Tidy up and your pictures will look much more professional.

 

Hire a Professional

It doesn’t matter what kinds of fancy cameras are out there, there’s just some folks who have no talent with a camera. If that’s you, think about hiring a professional home photographer to help you out. Hire a freelancer and walk them through what kinds of shots you are looking for. It’s a reasonable cost for the quality you will get, and you can guarantee that your online listing will look great and attract more attention.

What Causes a Bad Candidate Experience?

Learn what causes a bad candidate experience. Are you making these mistakes?Top-3-Causes-of-a-Bad-Candidate-Experience

Why should you fear bad candidate experience?

A bad candidate’s experience has a direct negative impact not only on your ability to find and hire your ideal job candidate but also on your overall company’s business

Research has shown that:

  • 63% of job seekers will likely reject a job offer because of a bad candidate experience (Source: Software Advice).
  • 72% of job seekers that had a bad experience told others about it, either online or in-person (Source: CareerArc).
  • 64% of job seekers say that a poor candidate experience would make them less likely to purchase goods and services from that employer (Source: CareerArc).

What causes a bad candidate experience?

3 main reasons responsible for bad candidate experience are:

1. Not enough communication

CareerBuilder survey has found that 75% of applicants never hear back from employers.

Upgrade your candidate experience by:

2. Messy application process

CareerBuilder survey has found that 60% of job seekers quit in the middle of filling out online job applications because they are too long or too complicated.

Upgrade your candidate experience by:

  • Allowing various application options (let your candidates apply only by uploading their resume or via their social media profiles)
  • Shortening your application forms – include only the questions that are absolutely necessary
  • Optimizing your career site.

3. Interview horror

The LinkedIn survey has found that 83% of talent say a negative interview experience can change their mind about a role or company they once liked.

Upgrade your candidate experience by:

Learn more about improving the candidate experience

There is a great 10 step strategy for improving the candidate experience.
Make sure you check it out! 🙂

5 Tips for Running a Startup from Your Home

Starting a new business out of your home is a financially-savvy decision in many cases. Approximately 69 percent of entrepreneurs make the decision to base their startup out of their home, and for good reason. When you run a new business out of your house, you can save a tremendous amount of money on overhead. With substantial technology now available to facilitate a work-at-home environment, many entrepreneurs are not hindered in any way by running operations out of their house.

In fact, many of the most successful companies known around the world today were started at home. Just a few of these include Apple, Google, Amazon and Hewlett-Packard. As smart as it may be for you to launch a business from home, there may be some challenges to overcome. These helpful tips will guide you on a surer path towards success with your new home-based business.

Establish an Organized Work Area

Even through you are launching a business from home, you still need to have a professional, dedicated space to conduct your work activities. This should be a space that is free from distractions and that will not co-mingle with living activities for you and other occupants in the home. One idea is to remodel a spare room and to transform it into a functional home office space. This space ideally will hold all of your business equipment and furnishings. For example, you may need a computer, a printer, a copier, a landline phone, a desk, a work table, seating for clients, storage space, shelves and more.

Remember to also focus on the environment. For example, lighting and temperature can affect your productivity level and your ability to concentrate. As you remodel your space to create a home office, remember to focus on these important elements.

Create a Realistic and Practical Work Schedule

One of the many benefits associated with starting a business from home and being your own boss is the ability to have a flexible schedule. With a flexible schedule, you may be able to enjoy a better quality of life and better manage a work-life balance. However, this type of schedule may also lead to the likelihood of wasting time throughout the day. For example, you may be inclined to sit down in front of the TV for a quick break, but that break could easily extend for an hour or longer unintentionally.

To avoid wasting your valuable work time and to maximize productivity, it makes sense to create a schedule for your workday. Select a firm starting time as well as a finishing time. You can give yourself small breaks during the day, but most of your personal activities should be tackled outside of your work hours. There are some excellent time management and project management applications and programs that you can use to schedule your time as well as to monitor your breaks and non-work activities.

Find Support

Some entrepreneurs try to handle every task associated with running and growing their business. This requires them to wear many hats and to try to be an expert in everything that they do. This essentially can pull your attention away from the tasks that you are truly good at and that require your personal attention. Some tasks may easily and successfully be outsourced to professionals. Because of their expertise, you may enjoy better results and be able to use your time more effectively in the process.

When you search for independent contractors or freelancers, look for individuals who have expertise in an area that you are weak at and who charge affordable rates for their services. An outsourcing relationship should ideally add value and help you to work more efficiently.

Connect with Others

It is easy to feel isolated and closed off when you work from home, but it can be detrimental to your efforts to seal yourself off. Reach out to other home-based business owners in different ways. These may be individuals in a related field that you may be able to work with professionally. It may be people in unrelated fields who you simply socialize with to get support as needed, get recommendations for service providers and more.

While there are online groups that you can join, try to find live support groups or networking groups as well. These could be professional groups and clubs, or the y could be informal groups that you pull together on your own and that grow over time. You can even use these groups to casually promote your products and services.

Choose Cost-Effective Marketing Strategies

Regardless of whether you run a home-based business or your base of operations is in a more professional environment, marketing is essential. However, you likely decided to launch your business from home at least partially to conserve funds. Understandably, you also want to conserve money on marketing without negatively affecting business profits and growth.

There are many cost-effective marketing options to consider, such as through social media, email marketing, cold calls, networking events in your local area and more. Remember to use your professional network to get the word out as well. You could spend a fortune on marketing, but a cost-effective campaign that is based on thoughtful, focused effort may have just as large of a return.

In Conclusion

When you run your own business out of your home, you have the flexibility and freedom to manage your activities in any way you desire. While there are no hard and fast rules regarding most aspects of your operations, you can see that these tips can help you to remain as productive as possible while also bolstering your chances for success. As you move forward, keep these tips in mind.

6 Must-Consider Courses for Small Business Owners

Nobody said that college education does not help in the business world, but even without an academic background, an entrepreneur can learn the ropes and build a profitable organization. Examples of Bill Gates, Steve Jobs, and Mark Zuckerberg have shown that college dropouts can easily enter the global business pantheon.

Still, there is little doubt that lack of knowledge and expertise quickly spells doom for small businesses. Even with enough money to hire experts, it pays to be in the know when it comes to things that impact and shape your company. Besides, there is a wide range of valuable courses available these days. Thus, do not miss this opportunity to grow personally, professionally, and propel your organization towards success.

Marketing

All entrepreneurs are engaged in marketing one way or another. Like it or not, this is the only way to break out in the market and get products and services in front of people. A solid marketing course should provide deeper insights into conducting market research and identifying the target audience.

Moreover, it is designed to help you select proper channels and tools for the delivery of your messages. Upon completion, entrepreneurs are able to develop digital and traditional campaigns, engage the customers, allocate resources better, and achieve a good ROI. All in all, they are better prepared to elevate your company above the competition.

Financial planning

The financial side of running a business can be daunting for unseasoned founders. Yet, it is precisely the ability to master financial planning and management that goes a long way towards improving your bottom line. So, seek credible financial planning courses as well as those on general finances and accounting.

You will figure out the optimal capital structure, recognize growth opportunities, balance the budget, use balance sheets properly, manage the inventory, maintain a firm grip on cash flow, keep track of transactions, and make sound financial projections. So, it is time to get on top of the numbers game and monitor the financial health of the organization.

Business management

To be a proper leader, an entrepreneur has to be on the ball at all times, successfully handling daily management tasks. Therefore, a management class is one of the essential steps towards climbing up the career ladder. You have a chance to hone your soft skills and learn to lead by setting a good example.

Furthermore, courses in this department emphasize the value of business communication, proactive employee motivation, company-wide collaboration, task delegation, supervision, performance assessment, etc. Ultimately, you should be able to better inspire the troops and let them march towards business greatness.

Building a startup

If you are yet to launch your small business, you must ponder courses on building a startup. They help you familiarize yourself with validation of business ideas and the creation of killer business models. You become aware of strategies used to secure a market share and set up the foundations for sustainable growth.

Certainly, you will not be in a conundrum when figuring out the best model of incorporation and all the requirements associated with it. Therefore, you should have a nice head start in a long business race, instead of stumbling at the first hurdle.

Developing innovative ideas

Ideation is a name of the business game. It drives innovation and enables small businesses to get ahead of the curve. Courses that cover the process of idea generation teach you how to think creatively, overcome practical obstacles and realize the potential and value in novelty concepts.

Armed with such knowledge, your every idea will be more than a wild guess and become a calculated risk at worst.  Most resources also give you an understanding of how to properly communicate, pitch, and present your ideas, via presentations, visual media, meetings with investors, etc.

Legal issues

Constantly evaluating and optimizing your business from a legal standpoint is paramount. In case you have trouble even thinking of that, do not fret. Take on a course in law in entrepreneurship. These courses empower businessmen to fine-tune their business plans, select a business name, and protect intellectual property.

Also, legal courses better equip business people to steer away from business-sinking scenarios, such as trademark infringement. Finally, along the way, participants are in taught to recognize the value of forming strong relationships with business attorneys and other legal experts.  

On a steady course

Having a college degree is not a prerequisite for running and managing a business, but possessing the know-how is. Courses are an invaluable asset to you and to your company and they are becoming a standard across industry sectors. You have more tools than ever before.

So, step up your game and tap into great and affordable online sources of knowledge. You will save a lot of money and headaches down the road. Move forward with confidence, whether you are facing number crunching, strategic planning, day-to-day management or some other vital task. Be as independent and resourceful as you can.

24 Email Templates for Recruiters

These 24 email templates will help recruiters save time and provide excellent candidate experience!

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Ensure great candidate experience with recruiting emails

What do candidates want?
According to research, they want more communication.

When asked what could make the most positive impact on their candidate experience, 60% of candidates said that “Better Communication throughout and after the application processwould make the most positive impact.

Ensuring timely communication with each and every one of your candidates is necessary if you want to keep a positive image of your Employer Brand and persuade your potential candidates to join your talent pool.

Remember, a candidate that you don’t end up hiring for a certain job opening could make a great candidate for some other of your current or future job openings.

Email templates for recruiters

To make it easy for you to establish excellent candidate relationship management (CRM), we gathered 24 email templates that cover main stages of the recruiting process:
Sourcing, Referrals, Interviewing, Job offers, Rejecting candidates and Talent Networking.

Here are 24 email templates every successful recruiter uses daily:

1. Email templates to active job seekers

2. Email templates to passive job seekers

3. Job interviews email templates

4. Job offer email templates

6. Referrals email templates

5. Email templates for rejecting candidates

Email automation tools for recruiters

Modern recruiters use Applicant Tracking System (ATS) to automate their e-mail communication with candidates.

Using an ATS will help you improve candidate experience because you will be able to send personalized emails to each and every one of your candidates with just a few clicks!

6 Reasons to Be a Straight-Shooting Leader

Every business in any industry will come across conflicts, strife, and problems both in and outside of their operations or processes. It’s one of the most inevitable parts of life, even in a professional setup, and not even the most meticulous owners can avoid this phenomenon. The true challenge with problems, however, often has to do with how you react to it, not the problem itself.

Even the most reluctant of entrepreneurs has no choice but to confront conflicts head-on so their business can advance and succeed. Avoiding or ignoring the problem should be out of the question, because not only will it exacerbate the problem until it blows out of proportion, but you’ll only be pushing your employees into further disengagement and strife with each other.

That’s why, as a leader, it’s your prime duty to establish and sustain a conducive and pleasant work environment, so that whenever something goes wrong, your employees are not scrambling to barely hold the company together or suffer a total relationship breakdown between each other. Not only that, but you’ll be able to cultivate the type of surroundings that will foster further growth both individually and as a whole for your employees and your company.

This is possible if you’re a straight-shooting leader. But why should be one? Here are the key takeaways from this infographic by Healthy Business Builder:

  1. To showcase your leadership skills
  2. In order to create genuine harmony
  3. To create a productive work environment
  4. To identify and put boundaries in place
  5. To better understand your employees
  6. To see new opportunities for growth

Learn more about these reasons, why they should be your greatest motivations into cultivating yourself as a straight-shooting leader in your company, and how these reasons can help you become the strongest leader you can possibly be by checking out the infographic now.

6 Reasons to Be a Straight-Shooting Leader