How To Use AI And Why Is It Important to Your Website

Artificial intelligence. If you hear this word, you will probably be reminded of intelligent robots and you are already thinking about a science fiction movie. However, nowadays, you no longer have to look at futuristic image sequences to encounter artificial intelligence, as these devices surround us in our everyday lives, especially in the online world.

Chatbots, automated ads, programmed data visualization, or even a virtual dispatcher. You have probably come across at least one of the ones listed above, but why are these AI tools important in the life of webstores? You can read about this in the following.

Chatbots

The cornerstone of the 21st century is to be able to squeeze as much as possible into 24 hours. The need is huge for lightning-fast administration, quick handling of problems, and the ability to address a potential consumer’s questions and concerns immediately.

Believe me, your consumers are no different, so you have to keep up if you want to run your webstore successfully. A perfect solution to handle these issues and problems is to use chatbots as one of the most popular AI tools.

Human capacity is finite, we need to rest, sleep, or eat, but a robot has no such needs. Let us see what benefits a robotic correspondent system can have:

  1. Immediate reaction. The chat robot does not need thinking time. It answers the question immediately, so your potential customer does not have to wait.
  1. 0-24 operation. An AI device does not need rest, right? By using them, you can deal with problems at any time, even at night.
  1. Customizability. If you know your customer audience then you know how to reach them, what style they like, and use in communication. The chatbot can do this too.

Automated chat programs can make a huge difference in the quality of your website, they can improve the user experience, and they can increase your conversions too. According to statistics, chatbots increased the total revenue of the entire e-commerce market by a total of 34% in 2020. This is a shocking number, right?

I hope you have been convinced that setting up such a tool on your website is definitely a good investment, but how do you do that? 

As mentioned, this tool facilitates communication and that is why it is used primarily on social media interfaces. The reason for this is that nowadays these are the platforms where people communicate online and this habit also has an impact on the lives of businesses.

The easiest way to create a chatbot is to use Chatfuel, which does not require programming knowledge, you do not have to learn specific codes, and it is completely free. Here are some instructions to get you started:

  1. Register on the site.
  1. In the settings interface, first set the greeting message that suits your target audience. This is a key step.
  1. Create buttons. In this step, you bring your robot to life, here you specify what answer will be sent to a given question. It is a good idea to think a little with the brain of your target group because with this the conversation will be more enjoyable.

However, never forget that this kind of conversation will never replace real communication. AI methods only help and speed up processes, but in no way should we neglect personal contact with your customers.

Personalized advertisements

Is my phone tapping? How does Facebook know I want to buy such a product? You have certainly encountered such questions before and you may even have similar thoughts.

Do not worry, it is not eavesdropping or espionage behind the thing, it is the use of artificial intelligence for marketing purposes. Let us see why it is worth it for companies to invest in these kinds of advertisements?

Ask yourself, what do you need for a successful advertising campaign? Primarily you need a platform, an ad format, creative content that conveys your message, and a very important element, money. However, to choose these well, you will need to use data collection.

This is where AI comes into play, as applying it can almost completely spare you the analytical steps. This is a huge help as this step consumes most of the time and energy.

An automated ad is completely personalized, it will only appear to people who have searched for a similar or the same product in their browser as the product you want to advertise, it will appear only to an age group that is relevant to you and to the gender you have set. In short, you can perfectly deliver your ad to your target audience with the help of artificial intelligence. 

A perfectly targeted ad can only mean one thing: outstanding purchases and visitor numbers. Do not be afraid to cut into using AI, believe it can go a long way in achieving your success.

Why AI is key?

Demand surveys, customer habit observations, advertising effectiveness measurements, and thousands more scary words. But who has all the time for these? Well, no one.

This is why businesses are increasingly trying to move towards automation and AI. You simply do not have free time, money, and human resources to take all the necessary steps in today’s world to make a campaign a success.

A pandemic situation only gives you even more reason to take advantage of these tools, as in such a situation, people try to minimize the number of contacts. So, if you are currently only handling complaints in person, it is a good idea to set up a chatbot in your web store so that your customers can say their opinion from home.

Automation is now a common practice to speed up your business processes and to save money. Just think how much time you can save by having your emails or even your entire direct marketing is done by a robot.

We recommend that you make sure to use artificial intelligence in the life of your website, believe me, you won’t regret it. However, note that, for example, human communication can never be replaced by programmed software. These are useful tools for your business but always move within certain limits.

Conclusion

Nowadays, the use of various software is completely common in the life of businesses. This is since different analytical procedures consume a lot of time and expanding opportunities are rolling more and more barriers in front of online stores.

After hearing the previous few words, the use of artificial intelligence and different algorithms is unquestionable. But remember, the importance of live communication and live work is still playing a prominent role.

Although a robot does not make mistakes, it can only think in one way. Humans will always be creative, problem-solving, and empathetic, that is why you do not neglect the personal presence.

How to Optimize Your Website for a Better Candidate Experience

Image source

On one hand, it makes perfect sense that brands are doing everything they can to target customers and attract buyers with their digital outlets.

As a business, you need to make the most of your website when it comes to customer acquisition and retention, so you naturally post customer-focused content, reviews, and create pages that appeal to your target audience.

What about the potential employees? Where can they find useful information about a potential position with your business? 

A Careers page shouldn’t be the one and only candidate-centric page on your entire website. You need to optimize your site in such a way that it serves a double purpose: attracting customers, but also appealing to potential employees. To do that, you should focus on improving the overall candidate experience linked to your website! 

As much as you invest in creating dedicated social media pages for your potential employees and posting on recruiting sites to push your brand’s job ads to the forefront, your site should be employee-centric, too. Here are a few candidate experience ideas you can introduce into your strategy to make every step of the candidate journey, from a job through to an offer letter, easier for you and the applicants from day one! 

Live chat support for applicants

Your site likely offers chat support for customers and users, right? Whether you have chatbots or actual people handling these conversations, more often than not, such interactions will determine whether or not a person will buy from you. 

The same applies to your potential employees. Chatbots can enhance the candidate experience immensely because they’ll feel much more comfortable knowing they can turn to chat for help if they come across an issue during the application process. This is also another opportunity for your business to collect invaluable data from employees and to make smarter recruiting decisions in the future. 

A personalized website 

Whether you work as a recruiter or you’re an entrepreneur building a personal brand and in need of employees – personalization can truly save the day. Your website doesn’t have to be yet another generic .com domain that will hardly inspire action or tell a story about your business. For people who have a personal brand and depend on it to attract valid customers, you can do the same to attract valid employees.

For starters, you can choose a personal domain name that pairs with a .me extension for added value and relevance for your potential employees. You can pair a keyword from your expertise with your own first/last name or nickname to immediately show what your business is about. As soon as a potential candidate spots your domain name, they’ll know what your brand has to offer.

Personalization helps build trust as well as brand recognition, which in turn helps you with the entire recruiting process. Make sure your website is technically sound, loads quickly, and offers a great user experience as well as having an attractive design.

Employee-generated content

Every single business in existence uses customer or user-generated content as well as influencer marketing to make an impactful statement about the business itself. Have you been doing the same for your applicants and wannabe-candidates? Future employees want to see what it’s like to work with your organization. Your own job ads won’t suffice. 

  • Encourage employees to write blogs for your website and promote that content on social media, too. 
  • Entice employees to write their own reviews and experiences on your website. 
  • Publish “behind the scenes” videos at the office to show your candidate pool what it means to work with your brand. 

When your candidates get to see your employees’ perspectives and experiences, they’ll be much more likely to apply, evaluate if you’re a good match, and reach out if they have any questions. Not to mention the SEO value of such content for your website when someone is searching for the specific position that you’re offering!

Integrate social media with your site

Be where your candidates are. Just like your customers, your future employees are spending time on Facebook and Instagram. As much as you’d like to limit yourself to LinkedIn, you should understand that many successful and in-demand workers don’t really spend that much time on this professional network. 

They prefer the casual and relaxed environment on Facebook, so that’s where you need to be, too. In fact, this is one of the best recruitment tactics modern businesses should use, but that doesn’t mean that it exists separately from the rest of your recruiting methods, like your site.

  • Add clickable buttons to take your website visitors to your social media pages that are employee-focused. 
  • Make sure that you share blogs, articles, employer branding videos, and other content on social media that is relevant for your candidates, not just customers. 
  • Show screenshots of your finest social media moments (employee-centric ones) on your website, too. 
  • Add original hashtags that will be part of your recruiting campaigns, and link them throughout your website back to your social media pages.
  • Invest in Social Media Advertising on Instagram and Facebook.

Just like you actively try to simplify your customers’ lives and minimize their efforts, you should strive to do the same for potential employees. If they have managed to come across your website, it’s up to you to improve the site in its entirety to match their needs, exceed their expectations, and deliver the right content that matches their purpose. 

Wrapping up

It takes time to refine your website, and you’ll always need to revisit your content, add more relevant information, and get creative, but you already do the same for customers. Continuous growth is what your website should be all about.

Make sure that your site reflects your candidate’s values and that you can use your site to portray your brand in the best possible light whenever you’re about to search for that ideal person to join your team!

Talent Acquisition: How Recruiters Can Implement AI In Their Hiring Strategies

Modern technologies do not stand still and are constantly evolving and artificial intelligence (AI) is no exception. This technology has come a long way since it first came into being. Now it’s used for self-driving cars, facial recognition, and even has applications in recruiting. AI is the ability of a machine to adapt to changing circumstances and act in an “intelligent” manner.

Recruiting difficulties

Recruiters say that it has become very challenging to search for candidates. There are simply too many applicants and it’s impossible to get through them all. Reviewing applications, tests, resumes, and conducting interviews all take time. And that’s not all! Candidates still need to call, schedule an interview, and then summarize all interviews — all this is too time-consuming and requires some automation.

In 2014, Amazon commissioned its developers to create an automated system for selecting candidates based on artificial intelligence. A year later, a problem emerged: fewer women were recruited than men. Since the algorithm was trained on the resume of the company’s employees over the past ten years; there were more men, so the system gave more preference to them. By early 2017, the company had phased out this system. These kinds of problems can be avoided by checking for implicit biases and investing in system vetting. However, you should also keep in mind how to control and save your money so the entire budget of the company isn’t wasted.

Application in practice

Nowadays PEO services integrate AI into their hiring strategies. Global PEO services outreach to Germany, Singapore, Canada, and many other countries. You can also find good examples of an Australia PEO. They all use artificial intelligence to validate entry-level employees. The company announced considerable success in recruiting its employees using AI. Job seekers can be interviewed in a unique application on their smartphones. The program takes video and audio data from interviews, analyzes them, and gives recommendations for further actions for recruiting agencies.

Artificial Intelligence solutions and analyses 

The artificial intelligence used to recruit employees does all of this in minutes. It can also analyze, select, and call candidates. What’s the point of using a robot to make calls? It can examine the facial expressions and voice of the applicant in more than a hundred different parameters, like mood, honesty, character. For example, a bot-recruiter asks a job seeker questions about their attitude to alcohol, gambling, or something else that affects a person’s personal qualities and spills over into business ones. When a person starts to get nervous, his voice may change noticeably or even gradually – this is what the system is designed for. At the same time, short answers like “yes” or “no” are not accepted — the recommended length of the answer is 7–10 words. The analysis takes only a few seconds. The robots can even check for interesting personal finance statistics for this year. 

After all the analysis, the AI gives a grade, determining whether a potential candidate will be called for a job. A person will already be looking at the grades and calling for work. The assessment is also influenced by the analysis of pages in social networks. This is also done by the system, not by the person. However, in this way, it will be possible to find specialists of the lower and middle level — cashiers, salespeople, all kinds of operators, and managers. The accuracy of the recruiting system is over 90%.

Investing in the Artificial Intelligence Market

The number of companies engaged in artificial intelligence in the world is overgrowing – the share of AI startups grew fivefold from 2015 to 2018 and amounted to 3,465, over a third of which were in the USA. The most significant number of such companies in 2017 was registered in the USA, almost 3,000. Companies continue to invest in the development of machine learning applications. At last count, $ 31.7 billion was invested in this category. Also, significant funds are invested in speech recognition programs. This segment is projected to grow to $ 12.4 billion by the end of 2021.

Final word 

As the practice of the world’s largest companies shows, the automation of routine processes can improve the efficiency of a business. The use of innovative technologies based on AI can save time that previously had to be spent by people to process and analyze data manually.

4 Tips to Boost Customer and Employee Engagement for Greater Retail Business Success

Trends come and go, and they often redefine how a retail business operates and what kinds of offers it creates to attract the modern customer. What needs to become a constant in any retail brand’s strategy is its approach to overall engagement, internal as well as external. Investing more time and creativity in defining your engagement strategy with your employees as well as your customers will lead to a better, more productive business, but also more success down the line.

Too many retail brands focus heavily on pushy advertising in order to be competitive and remain visible online as well as offline. In the same way, these same brands focus on attracting top candidates without really knowing how to keep them. Engagement strategies will help you build a roadmap for your brand’s long-lasting recognition and success. Let’s cover some of the most impactful engagement elements for your employees and customers that you need to incorporate in your strategy as soon as possible.

Feedback at the core of your strategy

Helpful and constructive – these are the kind of comments you need to look for when you’re devising your very own internal feedback cycle. Your HR manager should regularly conduct employee performance reviews, but the employees should also be allowed to do the same for the entire brand. Their feedback will become a treasure trove of improvement opportunities that will make your employees feel heard and valued, provided that you follow through. 

On the other end of the spectrum, asking your customers for feedback and then acting on it will entice them to communicate with you more frequently. If their comments get nothing but crickets, you cannot expect them to rush to comment on your posts or share your articles. Use every opportunity to post their reviews (which further boosts your ranking), and of course, make it as prominent as possible to build trust with new customers who will base their decision on other customers’ previous experiences. 

SEO for better brand availability

You cannot expect your customers to miraculously find your brand online in a sea of other retail businesses that offer the same, or similar products in your area. If you operate in a market with exceptionally high levels of competition such as Sydney, you need to invest even more time and effort to push your brand towards the top of the SERPs.

Your local business needs to use trusted Sydney SEO methods like keyword optimization and ongoing content creation to bring more local customers to your site and inspire more engagement. Covering Sydney events where your brand plays a role, working with other local businesses, and earning links on the sites of local magazines all helps drive up your website traffic.

What about employees and SEO? Well, imagine what you can do when you position your employer brand higher on the results page and you’re in need of top-notch salespeople. More potential employees will show their interest and engage with your brand, while existing employees can help boost that engagement with their own contributions. 

Ensure ongoing education

Knowledge is at the core of every successful collaboration, so it makes sense you’re after employees with all the right qualifications. The job they take up with your brand, however, should in no way become a setback for their further professional growth. One of the key motivation sources for any employee is training availability and ongoing education. 

Education, on the other hand, is another brilliant way to engage your customers, too. Do they know all the different ways they can put your product to use? All the ways they can wear a stylish item, or all the methods of using a particular tool you’re selling? Informative content that answers their most common questions will inspire them to go to you for other tips and advice, ask questions, and engage with your brand more frequently. 

Influencers and brand ambassadors to the rescue

A major part of how your brand communicates with customers consists of what you inspire others to say about you. If you consistently show your customers that others before them have rightfully trusted your retail brand with their needs, they’ll be much more likely to show up at your store or visit your website looking for their next favorite product.

If you do the same with your employee experiences with the help of online employer review platforms, you’ll build the right employer brand and turn employees into brand ambassadors more effective than any job ad ever. Engage your customers by enticing them to post their own content while interacting with your brand – through images, creative polls, surveys, and let them tag you. Engage your employees by letting them post their own experiences about working with your brand. Their voices will help your business thrive. 

Engagement is the result of a multitude of different tactics, ongoing learning, and above all, your management’s willingness to make changes when necessary. Sometimes that means adapting to a more flexible collaboration model, while at other times, it requires your brand to completely revamp its onboarding procedures or social media guidelines. 

The key to remember is that you’re not getting a set-in-stone strategy with these ideas, but merely a foundation upon which you can build with your own creativity and regular audits. Listen to your employees as much as you listen to your customers, and your retail business will stand the test of time.

5 Core Benefits of Using CRM Software for Your Business

Technology is evolving at a mind-boggling pace, pushing companies to embrace innovative solutions and tools at every turn. Supposedly, these innovations are all meant to be useful and not merely transient tech fads that will go out of style only to be replaced by yet another trendy add-on. Some, however, have stood the test of time, even though companies aren’t always prepared to embrace them from day one. CRM, or customer relationship management software is the perfect example.

This solution is a universally acknowledged digital toolbox of useful features that every customer-facing business needs. It comprises so many necessary functionalities, that you’d likely need at least a dozen other tools to work in unison if you were to replace it and retain your levels of productivity. Now, if you’re looking to achieve more than retaining productivity, but taking it to the next level together with your business, then CRM has some major benefits you shouldn’t ignore.

Access to customer and performance data

Wherever you look, companies talk about utilizing data and analytics to their advantage, but few actually know how to filter the swarms of information they collect, let alone create sensible reports without bias. The same CRM tools you use to track customer interactions and employee communications allow you access to piles of useful data as well as meaningful reports that help you understand what you could be doing better. 

  • CRM helps you compile crucial customer information to create ideal customer profiles and track customer engagement across the board.
  • You can create actionable reports based on the data your CRM extracts to make smarter decisions in the future.
  • You can leverage CRM forecasting thanks to the collated information on your customers and employees. 

On its own, data can do very little for your business. When it’s paired with a robust CRM platform and all its add-ons and features, that same data has transformative power to take your business forward.

Seamless communication and collaboration

Thanks to its flexible nature, CRM software is designed to work well with other tools you use across your organization. One of the most common communication platforms most businesses use includes the Google Workspace, and of course Gmail. Whether you use Gmail exclusively to communicate internally and externally, or you combine a separate CRM with Gmail, you can improve your communications with the right extensions.

All it takes is choosing the best Gmail CRM extension that will help you integrate and share all of your contacts, so that all team members can access them easily and track all interactions seamlessly. A tool such as Shared Contacts for Gmail working together with your CRM makes it easy for your business to avoid communication delays and mishaps internally as well as externally. Everyone can use the same address book through your CRM extension, and you can manage editing permissions for added control over your processes.

Automation of menial work 

Another great perk of good CRM software is that your teams no longer have to waste their precious time on repetitive, menial tasks that can often be disruptive, energy-consuming, and time-consuming to boot. With the right CRM automation protocols, your employees can focus on mission-critical assignments while your software takes over the rest.

You can automate everything from labor-intensive tasks such as data entry, all the way to creating reports and sales performance assessments that can elevate your business productivity. With the right integrations for social media and the like, you can monitor all automated tasks without any hassle, and even set up automatic alerts to get notified of any relevant changes. 

Better customer experience

The name says it all, so it’s natural to expect that your CRM software should benefit your business in terms of customer acquisition, retention, and overall satisfaction. With all the listed perks, it’s easy to understand how your customers, and thus your business, benefit:

  • Utilizing customer data and accurate profiles helps you improve all customer-facing communications, content creation included.
  • CRM platforms enable simplified personalization so that you can make your customers feel special at all times.
  • With all the right tools and features, your CRM will help your teams avoid communicating with the same people on multiple channels without planning to, and similar mishaps that often occur without a unified communication platform.
  • With all the correct contact information available, your employees can follow up with customers in time, check in on them when necessary, make personalized offers, and build those relationships for the long haul.

Scalability and cost-effectiveness in one

When it’s time to grow and scale your business, you need the technology that has the capacity to not just grow with you, but also to empower that growth from within. CRM tools are typically designed to leverage cloud technology in order to remain flexible and scalable without wreaking havoc on your business performance mid-growth.

If anything, CRM tools enable growth by helping you manage your resources efficiently, recognize performance gaps in time to prevent issues, and use actionable insights specific to each department to fuel growth. 

Few tools can match the multipurpose nature of your CRM software, especially when you consider how many integrations and features you can put to use with it. Although primarily customer-centric, the software is intended to improve your overall business performance on every level, helping you leverage all your assets (people, time, and budget) in smarter and more efficient ways. 

Your company will inevitably try out new tools and some of them will be impressive and highly functional. However, chances are that you’re underusing your current CRM toolbox and that you could be boosting your performance simply by rethinking how you can maximize your CRM’s potential. Keep these perks in mind, and you’ll surely be inspired to find new and creative ways to leverage it for your company.

5 Employee Engagement Strategies all Leaders and HR Experts Should Know

Employee engagement is a broad concept we use to describe actions and solutions that further our organizational goals, but also improve employee morale, happiness, productivity, wellness, and more. You see, there are many benefits to engaging your employees, but if you focus solely on improving your bottom line through employee engagement, you’re almost certain to fall short of your goals. Why? Because you can only engage your employees effectively if you have their best interest at heart, and if you do, you can expect them to go above and beyond for your company and its goals.

This is something that all experienced leaders and HR experts should know and abide by, because you can’t build long-term success and sustainable growth on the backs of unhappy workers. So, what does it actually take to boost employee engagement? Let’s take a look at what you can do right now to inspire, motivate, and empower your workforce to take your company forward on all fronts. 

Nurture open and honest communication

The COVID-19 pandemic has been very transformative for the modern business sector, forcing companies to adopt the remote work model or risk losing business and going under. In the post-pandemic world, you can expect remote work to remain a powerful driving force for many businesses, including your own, but there are certain challenges that you need to overcome. For one, you need to overcome the challenge of maintaining efficient communication with a decentralized workforce.

There is nothing that can hinder engagement in your team like poor communication, and this goes for in-house teams as well. Whether everyone’s working from home or if you’re running a semi-decentralized workforce, you need to improve your communication to keep your employees engaged.

Make sure to build your communication on the pillars of honesty and transparency. Check in regularly with your employees to provide guidance and assistance, and inquire about their wellbeing, which should be one of your top priorities. 

Build brand commitment through mutual causes

Some of the most engaged and driven employees are the ones who think highly of their employer. If you want to build a stellar employer brand, you need to look beyond the financial incentives and focus on aligning your values and the causes you stand for with those of your employees. This is how you build employee loyalty and commitment, and it’s how you can inspire them to achieve better results efficiently and effectively.

To start, you need to get to know your employees and what they’re passionate about. Whether it’s conservation and sustainability, fair trade and equality, animal welfare or anything in between, your brand needs to stand up for the same causes. It’s also important to weave those values into your brand narrative, the workspace, and your communication with every employee. 

Provide company cars or help with car insurance

In many ways, a personal vehicle is one of the most valuable assets you can own, but not every employee can afford their own car. That’s why companies have their corporate vehicles, and you can use yours to incentivize your employees to carpool to work to reduce their carbon footprint. 

For the employees that have personal vehicles, consider helping them with their insurance policies by covering a portion of their premiums. Choosing quality car insurance will get you a tailored plan and a personalized premium, so you should have no problem covering a part of the cost for an exceptionally productive employee as a sort of a reward and an incentive to keep doing good work. It’s a simple yet effective way to reward your workers with a gift that actually brings value to their everyday life.

Invest heavily in your company culture

Now more than ever before, HR experts need to invest in company culture in order to keep the team working together, and retain team cohesion during these trying times. In fact, employee engagement is driven by this culture first approach, which you can build on the pillars of trust and co-dependence, honesty and transparency, as well as equality and diversity. 

By nurturing a positive culture in your business, you will not only motivate your employees to do better work, but you will also boost loyalty and happiness while enhancing your employer brand in the process. 

Support and incentivize wellness

Employee health, both mental and physical, should be one of your top priorities if you want to keep the most talented individuals at your side and if you want to elevate happiness and productivity. The pandemic has brought many uncertainties into their lives, so now’s the time to show that you put your people first by tending to their needs and empowering them to take good care of their health.

For one, you can redo your menu and start offering only healthy meals in the cafeteria. Next, motivate your employees by giving them discounts to fitness centers, and consider organizing wellness-oriented team-building activities. Don’t neglect mental health, either, and make sure to conduct regular psychological evaluations to check if any employees require professional support and guidance. 

Over to you

Employee engagement is so much more than organizing a taco Tuesday or a casual Friday. If you want to truly take your company to new heights of success, you need to go above and beyond for your people, and that means engaging them with these tried-and-tested tactics that will empower them to push your company forward.

Tips for Buying a Recruitment Business

Starting a brand-new venture is an exhilarating decision, but it might prove to be too much for so many in the current economy and competition. The fact that the recruitment industry is growing is inspiring many to kick-start their agencies, but if you’re more inclined to purchase an existing agency, then you might stand a better chance to succeed. You can use the business’s current reputation, expand on its image and client base, and not to mention the key people that have brought the business to life.

There are many options you can consider, from investing in a franchise that might be location-specific, all the way to purchasing an entire agency to expand the business with your expertise and know-how. Some mistakes are inevitable, but you can definitely avoid most. Here, you can learn more about buying an existing recruitment business, to make the most of your investment and set your new company up for success under your own leadership.

Consider keeping the core decision-makers

Assuming that you’re looking to purchase a stable business with a strong bond with the local community, you should keep in mind that people make that business much more than the brand name alone. It might be tempting to let go of everyone in charge and all the core staff, but this is not always the most prudent way to go about the purchase. Instead, consider discussing the option of retaining some, if not all of the key workers, especially decision-makers.

You can still run the business and grow it as the main investor and the CEO, but the existing recruiters and managers staying on will be your greatest assets. They are the ones with all the client connections and successful case studies. Talk it over with the seller and see if there’s a way to work it into the contract. 

Do your homework

You might be excited about the transaction and the negotiations might have been long already, but you should never land on a deal before you do all the necessary research. Collecting industry data to understand the trends and forecast any changes, understanding the existing client relationships with the agency, and getting to know the staff properly will decide the future of the business.

Think of it as another workplace and assess its levels of safety, both for the short and the long term. Can you say with some professional certainty that this business has a strong future with the local community and its existing client base? Are there any gaps in the onboarding/offboarding strategies the agency is using both internally and in the talent selection process for their clients? Make sure to understand the ins and outs of the business before you buy it.

Get location-specific legal guidance

Knowing the industry is one thing, but the process of buying a business has so many intricate, legal steps that you should always ask for professional guidance on the matter. Not to mention that each country has its own unique legal frameworks in place for such transactions precisely. If you’re looking to buy a Sydney-based business, you’ll need to work with experienced lawyers in Sydney whose expertise will help you protect your investment.

They not only know the local market, but they also know what kind of potential legal difficulties you might be looking at upon inspecting the company. Working together with financial experts, you can see if the company has a clean track record, with no fraud looming in the background, and of course, all taxes and contracts are taken care of. 

Consider a non-compete

Once again, when you work in a competitive city like Sydney or New York, there are many recruiting agencies to go around, which both means having many opportunities, but also many competitors. You don’t need another one when the seller decides to use their expertise and the recently obtained wealth to start yet another business in the same sector to compete with you. 

Make sure your purchase agreement has a non-compete agreement or a clause attached to it, so that you can protect the intellectual property you’re buying with the business itself. This agreement is one way to protect your newly acquired business from losing relevance immediately upon purchase, or coming across yet another setback on your way to growth.

Analyze your motivation and goals 

Having ample funds at your disposal to invest in a venture is a great way to advance as a professional, but you should be certain that you’re doing this for the right reasons. Ask yourself: are you experienced and respected enough in this business to run a company of that size and scope? Do you have the funds to keep the business running smoothly upon purchase?

Will you really, measurably benefit from purchasing this agency? Do you understand what it takes to run an agency, especially if this is your first attempt at running a business? Such questions might sound harsh, but they’ll help you evaluate your goals and driving force before you make the purchase. 

From the fine print in the agreement all the way to your financing plan, preparing yourself properly for the purchase will help you get started with your new company on the right foot. Remember, despite the fact that the industry itself is flourishing and there’s plenty of business to go around, it’s still up to you to make sure your company thrives, despite its pre-existing reputation and success. Use these tips to be certain that you’ve done all the work before you sign on the dotted line. 

Going Green? Managing Your Sustainable Business Transformation

Values are, or they should be, at the very center of any business. They dictate your customer relationships, your employee selection processes, and every element of your business strategy. Now that we have so much knowledge about our carbon footprint and the many ways in which we’re harming the environment, there’s no excuse for companies today to stay silent. Nobody can be Switzerland in the face of the climate crisis. 

For that and many other reasons, businesses are now striving to change inside and out, to recognize the crisis and their part in contributing to environmental damage, and above all, to make a difference. Embracing that responsibility starts with how you manage your business from within, so that your HR and business management experts can create and slowly implement smarter, greener strategies. 

This process can take a while, since the shift is far from simple for many industries. Here are a few ways to make this transformation easier on your business and to lead the way in eco-friendly management.

Align your goals and procedures

First and foremost, for your HR department to be able to work on implementation, you need to determine how well your current processes match your sustainability goals. Perhaps you’ll need to switch to digital accounting tools and go paperless, if you haven’t already. Maybe you can adapt your collaboration model to be more flexible and encourage remote work, carpooling, covering public transport fees, and the like.

For many companies, your health and wellness strategies will need to change in order to meet these new standards, too. Some businesses dealing with toxic or dangerous substances need to introduce more stringent protective procedures to ensure employee safety and to prevent environmental damage or hazards. It all begins with aligning your procedures with the goals you want to achieve.

Choose better waste management

In Australia’s most developed, urbanized regions, growing companies often have trouble dealing with waste in its many forms. From energy and water waste on the premises if you have an office, all the way to all kinds of material waste if you have a construction site, rapidly growing companies need to develop better waste management solutions to match their industry’s needs.

For instance, effective waste management in Australia often means utilizing dedicated waste management equipment as well as procedures. On-site crushers and balers, recycling stations, and many other waste processing tools allow employees and business owners to reduce waste and empower reuse and recycling. Wherever your business might be, it’s crucial to follow this mindset and find efficient ways to reduce waste at every turn. 

Employee motivation and training

Most workers will choose your business over others with equally appealing offers precisely because of your values. However, you also need to live up to those promises and standards you present to them in your job ads, which often means motivating your employees through regular and consistent training opportunities. 

This is a chance for them to grow as professionals, giving them immediate value, but it also helps them become a better, more cohesive team working towards the same goals. Training in better, eco-friendly office practices can make your business far more sustainable over time. 

Ongoing assessment and adaptation

Surely, if you’re based in a highly developed region like Australia or New Zealand, you’re most likely responsible before your community, but also before your government when it comes to your sustainability initiatives. There are certain location-specific standards you need to meet and possibly exceed.

To learn whether or not your business is in line with those expectations and standards, you need to be in the loop. For starters, organize regular quarterly assessments to evaluate how well you’re doing with your goals. Your HR managers can then present the results to the employees so that they can together come up with additional ways to change for the better. 

Perhaps you can implement greener office design solutions, switch to LED lights, introduce more recycling stations, or even compost stations for food leftovers. Of course, you’ll also need expert legal advice on how to move forward and implement government-approved methods to go green. 

Know who your partners are 

Choosing your employees with care is one way to go about implementing sustainable practices and building value-based relationships. On the other end of this spectrum of bonds, you have your partners, who should be aligned with your values, too. Do your marketing partners, manufacturers, suppliers, or any other vendors take sustainability seriously? What are they doing differently from others in their niche to make your relationship rooted in shared care for our planet?

So many businesses have hidden policies with harmful effects on the environment. It’s essential to weed out the ones that don’t meet your criteria and start working with those who care as much as you do. Turning a blind eye is not an option, since the world is brimming with experts whose goals are the same as yours – you’ll just need to take your time to find them. 

Sustainability isn’t a linear path, nor is it a one-time goal that you accomplish, and leave be. It’s a continuous learning curve that requires flexibility in how you manage your business and your relationships. It starts with training, equipment, and policies, but it never truly ends: the moment you set your foot on the path to sustainability, that’s the moment your business will need to learn how to succeed in the face of constant change. 

Embrace innovation and emerging technology in your industry, hear your employees out whenever you can, and you’ll soon have a growing green strategy that will help you reposition your business towards smarter, more sustainable goals. 

What Factors Can Influence the Marketing Strategy Success

One of the fundamental aspects of growing your business is building a marketing strategy. 

In the era of artificial intelligence, automation, and hyper-personalization, brands need to build strategic and data-backed marketing plans.

They should not focus on mere brand promotion. On the contrary, the emphasis is on driving seamless user experiences. 

Now, many internal and external factors may impact the success of your marketing strategy, including your budget, operational issues, corporate objectives, business culture, legal compliance, etc. 

In this article, you will learn about the core factors that determine your marketing strategy success. 

The Understanding of your Target Market

To build a successful digital marketing campaign, you first need to determine which audience groups it should target. For example, targeting Boomers and Gen Z requires different approaches.

If you are not sure who you should target, start by looking at your current customer base. Who are your current customers? Analyze their common characteristics and interests. Do they have any interests, needs, and problems in common? 

Pay attention to your competitors, as well. Which audience segments do they target? 

You can figure out the demographics of your target audience, such as their gender, age, geolocation, education, family status, employment status, etc. 

Next, collect customer psychographic data, such as their hobbies, interests, problems, etc. Seek their feedback via customer service channels, online surveys, social media pools, and quizzes.

Based on demographic and psychographic data, you can start building your buyer personas. They represent detailed descriptions of your perfect customers – all written as if the persona was the real person. 

Only by knowing who your target audiences are can you create marketing campaigns that resonate with them. 

Omnichannel Customer Experiences

In the IoT era, customers rely on various channels and devices when consuming content and communicating with brands. Unsurprisingly, they expect businesses to meet them where they are. 

Therefore, building an omnichannel marketing strategy is not optional. It is essential for any brand wanting to succeed in the hypercompetitive digital marketing landscape. 

First, remember that the number of customers using fast internet 4G connections, smartphones, and voice search is rapidly growing. Your website needs to align with their interests. Therefore, keep testing your website for mobile-friendliness and hire web designers to help you deliver exceptional user experiences across all screen sizes.

Having a mobile app for your business may also be a great marketing move. It allows you to create simpler buying experiences, inspire customer referrals, and build loyalty programs for your repeat customers. Above all, a mobile application minimizes the gap between your online and offline marketing strategy. 

The Starbucks rewards app is a perfect example of omnichannel experiences. Customers get a free rewards card to use when making purchases. Unlike traditional loyalty cards, Starbucks allows you to check your rewards points and reload your card via multiple channels, including a website, phone, in-store, etc. 

Social networks, email marketing, AI chatbots, live chat, and seamless customer service are also inevitable elements of your omnichannel marketing campaign. To build a consistent brand presence across these channels, consider composing a detailed brand style guide for your marketing and design teams to follow.

Personalized User Experiences

In the age of big data and artificial intelligence, customers have become more demanding. They expect brands to provide highly relevant and individualized purchasing experiences. Statistics back me up on that. According to Accenture, 91% of customers are more likely to shop from brands that deliver relevant products and content.

Therefore, creating generic, one-size-fits-all campaigns to target your audience does not cut it anymore. Segment your audiences into narrower groups based on their demographics, interests, or purchasing habits.

One such example is email segmentation. Rather than creating a single newsletter for everyone on your list, break it down into smaller segments. 

Data Analytics and Reporting

In 2021, relying on your gut instinct is not enough to succeed in marketing. To build a marketing strategy that converts, you need to set clear marketing goals and KPIs. Above all, you need to choose the right marketing metrics to track the success of your marketing campaigns.

Digital Marketing Analytics and Reporting

Fortunately, with the wide range of digital marketing analytics tools, you can monitor almost every aspect of marketing. With the help of this data, you can analyze marketing success in real-time and take action immediately. 

To streamline the data monitoring process, you could also invest in reporting tools. They integrate with your email marketing, SEO analytics, PPC analytics, and social media analytics tools, allowing you to create custom dashboards and track your marketing metrics from a central location. 

Predictive Marketing Analytics

Predictive analytics is a branch of advanced analytics that leverages big data to predict future events. Its goal is to analyze historical and transactional data to identify patterns in customer behaviors and help you identify future risks and opportunities. 

You can use predictive analytics to improve many fields of your marketing strategy. For example, it plays a fundamental role in lead scoring, allowing you to classify leads based on their readiness to purchase. Once you learn what types of content resonate with different audience segments, you can also use ML to create targeted content marketing and distribution campaigns.

Over to You

Many factors determine the success of your marketing strategy. Apart from your company’s marketing budget and team, focus on the optimization of the marketing tactics you apply. 

By getting to know your target market and adapting your brand presence to their interests, you will build trust with them, increase sales, and encourage loyalty. 

I hope these insights will help you build a thriving marketing strategy!

Top Tips for HR to Use Digital Signage for Better Employee Management

The role of HR has changed drastically over the years, and nowadays it’s safe to say that HR plays a much more critical role in business than before. Experienced business leaders know that HR experts have the skills and the know-how to take a company forward through better employee management and engagement, motivation, company culture, and many other important skills and processes that keep the brand on the right track. 

Yes, HR plays a vital role in the long-term success of your business, but by also using the right tech like VoIP or various collaboration tools, your HR specialists can truly make a difference in your organization. Technology plays a big part here, and one big piece of tech that is making an impact on businesses across the world is digital signage.

Let’s take a look at how your HR department can use digital signage in your business to achieve various employee-centric objectives, and help create a more productive workplace for all. 

Motivate the staff to do better work

As a leader, you’re constantly looking for new ways to make your employees more productive and to achieve better results. The key here is to maximize their time at work, and while this is something that will ultimately come down to your level of organization, delegation, and workflow management, it will also depend on how motivated and driven your staff members are. 

Of course, you can’t simply demand that people do more or achieve more – you have to inspire and empower them instead. To do this, you need to rely on your HR staff, because these specialists know how to use positive encouragement to its full potential. One of the ways they can do that is with digital signage.

Your HR experts can use digital signs in the workplace to display motivational messages, but they can also use this tech to create a healthy dose of competition in the workplace. For example, a business leader managing a collision shop can inspire technicians to do better work by displaying key performance metrics on digital signs, inspiring them to achieve more than the day before – people will always try to beat their own high score.

Using digital signage for employee retention

Employee retention is more important now than it ever was, because the COVID-19 pandemic has brought many uncertainties to the business environment. Many companies are seeing a loss of talent like never before, and your HR staff need to focus on keeping your employees engaged, happy, and motivated at work.

There are many ways you can use your leadership skills to boost retention, of course, but you could also use digital signage. By placing digital signage in strategic places throughout the office space, you can advertise all the new employee-centric programs you’re cooking up, deliver powerful and motivational messaging, show your employees how much you appreciate them, and more. You can even use digital kiosks to facilitate employee feedback that you can use to make better managerial decisions to boost their happiness in the workplace. 

Deliver important information to in-store staff

When it comes to managing non-desk employees, things can get a little more complicated without the use of the right tech solution on site. People who are working in the store need the same kind of attention, guidance, and support that your office employees are getting, and you can use commercial digital signage in this case to get the right information to them quickly, but also keep them motivated. 

In-store employees are constantly busy, helping customers feel welcome and guiding them towards a positive outcome, so they need a reliable information system to keep them in the loop wherever they are in the store. A digital sign can get those crucial messages to them quickly and in real time, and it can serve as a remote management tool that your HR staff can use to elevate their satisfaction and experience at work.

Use digital displays to nurture your company culture

Company culture is the glue that keeps great teams together, inspires people to stay with you through thick and thin, and motivates people to achieve better results. Again, this is not something that you can just wish into existence – you have to build a positive and healthy company culture over time. 

You can build your corporate culture in an efficient and effective way if you use digital signage to communicate your values to your employees. Your HR experts can craft truly inspirational messaging that carries these values and display it on your digital signs to inspire collaboration, communication, transparency, equality, and honesty in the workplace. 

Help employees achieve a better work-life balance

Modern employees are struggling to achieve a healthy work-life balance. People are stressed and worried about their job security, and there is no telling what they might be going through in their personal realms during the COVID-19 crisis.

Your HR experts have a difficult task on their hands, and that is to inspire people to take better care of themselves. By using digital signage to remind them to take a break, check in with their loved ones, or eat something healthy and do some exercise, you will be doing your employees a big service. You can also use the digital signs to advertise any health-oriented company programs like gym memberships or healthy team-building activities.

Over to you

Your HR experts play a vital role in many mission-critical processes, and it’s important to empower them with the right tech and tools so that they can achieve better results. When it comes to employee engagement and management, consider using digital signage to inspire your employees to love what they do, take care of themselves, and take your company forward as a whole.