How to Fast Forward your Employee’s Career

Your employees’ professional growth doesn’t happen overnight. Developing people’s skills needs investment of thought, time and love in order to create meaningful change. Ideally a manager becomes a mentor. They provide guidance and coaching to evolve employee skill-sets, knowledge and confidence. With managers acting as the catalyst for progression, we’ve pinpointed five ways to effectively advance your employee’s career path.

Align your business goals

When you’re working closely with your employees, don’t forget to feed back the “bigger picture” to them. You can coach people in leadership qualities all day long but it’s pointless if you’re not communicating why. Employees motivation to excel can diminish if they don’t feel valued or believe they can create an impact for the company. Realistically, how empowered would your employees feel if they’re given the freedom to make smart, informed decisions however they still need to run their ideas by you before making moves? Communicate the objectives and company goals before anything else, and provide freedom for them to actually reach these.

Create a career development plan

Having conversations around career progressions is the first step in gauging employee development, but it’s important to follow up with implementing achievable objectives. This encourages employees to formulate their goals so they can actively execute them. Create a space where you can collaborate openly on short-term and long-term career goals and most importantly how these can be achieved. If you’re not sure where role progression can evolve, check out Search Party’s Career Path Tool to see all possible options.

Articulate expectations

Objectives and Key Results (OKR) is a popular technique to setting and communicating goals and results in organisations. The main purpose for OKRs is to connect the company, team and individual’s personal objectives to measurable results, ensuring everyone is moving in the right direction. The structure is fairly straightforward.

  • Define 3-5 key objectives on company, team or personal levels. These must be qualitative, ambitious and time bound.
  • Under each objective, define 3-4 measurable results based on growth performance, revenue or engagement.

When OKRs are a place and remain transparent across all teams, employees have complete clarity of knowing what’s expected of them and have something to work towards. Defining these can take into account career progressions or onboarding new responsibilities or projects and when you’re able to measure you’re also able to mentor. No wonder OKR’s are loved by tech giants like Google, Twitter, and Oracle. It’s a proven process that genuinely works.

Actively identify new opportunities within the organisation

When employees begin to seek new experiences or want to build their portfolio of skill-sets, 9 times out of 10 they’ll leave their current organisation rather than take on a new role in a different area within their current company. And it’s no surprise that losing talent and re-training new starters is timely and costly for managers. However this behaviour can be avoided if there is real encouragement and facilitation of internal transfers. Speak with the individual about what skills they would like to gain or areas they wish to excel in and then identify all possible new opportunities and paths they can explore within the organisation. Mentors are those who can look beyond their own areas or personal needs for growth opportunities, even if it means they’re losing a great asset.

Encourage developmental assignments

Developmental assignments come from the opportunity to initiate something new that an employee takes the majority of the reigns with. Internal projects, new product lines or championing a change such as adopting new technology or a restructure in workflows are all great ways to allow employees to step outside of their comfort zones. These kind of initiatives are the gateway into harbouring new skill-sets and embracing areas not usual to their daily tasks. Enabling employees to lead or manage side projects or totally new initiatives are the stepping stones into project management fields and opens a huge number of doors into other leadership roles.

Although most CEOs understand the importance of employee development, the sad truth is that they don’t devote the necessary time into excelling them into greater things. But the proof really is in the pudding. The more effort you put into developing employees, the higher the employee retention, productivity, engagement, turnover…the list goes on!

If you’re unsure as to where career progression can take you or your employees, Search Party have developed a nifty Career Path Tool. Simply type in your current role, and see how careers of people who’ve been in your shoes developed. Or, type in your dream job and see which paths can take you there. Check it out and let us know what you think!


Originally published by Search Party on 29 August 2016.

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How to Monetize Your Teaching Skills

With the rise of the internet and new technologies, the very process of gaining knowledge has changed. Distance learning has become an effective way not only to learn and master new skills but also to earn a college degree, with many reputable colleges offering online curriculums too. 

In such a supportive environment, the ones with expertise and practical experience in specific fields can find quite a few ways to monetize their teaching skills. So, whether you need some extra money or you want to start a whole new career, here are a few ideas to start with.

Become a teacherpreneur

Some active teachers are mastering their classroom jobs, but are also very passionate about their business and have enough time and motivation to execute their own ideas and create new classroom materials. Such teachers already have a good way to monetize their skills by selling their materials, podcasts and teaching strategies online, and become a teacherpreneur

Create your course

If you’re thinking about following this route of money-making, what matters the most is to create your course with your target audience on your mind, making it’s content useful and relevant so that they would actually want to buy it. 

Your chances to succeed are higher if you’re an authority or an influencer in a certain niche with a large follower base on Facebook, Youtube or other social media channels. To make your course competitive, choose a narrow topic so that you can both teach essentials and give enough practical tips and tricks, adding the unique value to your classes.

Write an e-book

Another way to monetize your teaching skills is by making an e-book and selling it online. Still, besides your expertise, you’ll need good writing skills and some knowledge of how to best structure your book. Your e-book will have more downloads and purchases if you’re already digitally established persona and have a wide network of potential buyers. Even then, your e-book would need some additional marketing strategies, so think about what techniques you could use to promote it.

Give classes

For those who live in an area where there is a high demand for skills you would be teaching, giving live classes is one of the sure ways to monetize their teaching skills. Nothing can beat the quality of face-to-face lectures, whether they are group or individual. There are also plenty of opportunities to find your students online, and give classes using Zoom or Skype to connect. You can lecture on every topic you have an expertise in,  but it’s important that you’re program is flexible and accessible for students of all levels. 

As there is a great demand for English language teachers worldwide, this is a great opportunity for those who want to both work and travel. Even if English is not your native language, you can take the TEFL Course at Monkey Tree English learning center and become a certified English teacher, and find a job at the destination of your choice or give lessons online.

Offer consulting and professional services

A great way to monetize your teaching skills is to offer consulting and professional services to individuals or organizations who are facing issues you can help them solve. Consulting services can be offered in many fields, such as research, communications, curriculum design, management or any other industry-specific matters. Professional services may include legal and financial services, translation, writing, research, etc. You can bill these services by the hour or choose a flat rate for an entire project.

Make a niche blog or a website

If you’re more inclined to doing business digitally, starting your own niche blog or a website can be one of the ways to make money teaching what you know. You can create all sorts of high-quality content related to your niche, and make it diverse using photos, infographics, and videos. Still, you’ll need to SEO your content in order to make it visible to your target audience and promote it on your social media channels, if you want to boost your traffic. You can use affiliate links or place ads on your blog to monetize your efforts. 

There are plenty of options to monetize your teaching skills, so start brainstorming your ideas and put them in action. 

New ServiceNow Research Highlights What Employees Really Want

Perks at work have become a source of pride and a competitive differentiator for companies vying for top talent. Stocked fridges, catered meals, on‑site fitness facilities, laundry services and complimentary transportation are just a handful of popular perks companies offer to lure new employees. But according to new research by ServiceNow, an effective way to build an engaged and productive workforce is giving employees a better employee service experience during big moments and even small ones in between.

ServiceNow’s “The Employee Experience Imperative” Report, which studies the service experience at work, reveals that employee enthusiasm for work peaks at the start of a new job, but wanes by 22% shortly thereafter. Where are employers missing the mark? The findings tell us that employers aren’t supporting employee’s basic needs on a day‑to‑day basis during the employee lifecycle: 41% still struggle to obtain information and answers to basic questions, like finding a company policy or resolving an issue with their equipment. Furthermore, only 41% believe their employers make it easy to select their equipment before their first day and only 51% of employees believe their employers make it easy to receive equipment necessary to perform their job responsibilities at the onset of their job.

Employees today – regardless of their role or generation – want to be heard and valued, and they want an employee experience that suits their needs throughout their career with an organization,” said Pat Wadors, Chief Talent Officer at ServiceNow. “If an employee’s experience is lacking at the onset of their new job, the impact for some employees can likely be felt until the employee’s last day. By creating beautiful and meaningful experiences and an environment where work gets done efficiently, employers will benefit from a more engaged and productive workforce.”

Pat Wadors, Chief Talent Officer, ServiceNow
Pat Wadors, Chief Talent Officer at ServiceNow

Where Can Employers Improve? Mobile Work Experiences

One‑third of our lives is spent at work. And, employees want their experiences at work to be more like their experiences at home – like having mobile technology at their fingertips to make finding information and accomplishing tasks simple, easy and convenient. In fact, more than half (54%) of employees expect their employers to offer mobile‑optimized tools at work. Yet, the majority (67%) report not finding it easy to complete necessary paperwork on a mobile device before their first day and only about half (52%) of employees have been allowed to use a smartphone or tablet to access employee tools from HR or other departments. However, those who do have such access self‑report higher productivity than those without these mobility tools. This is a miss for employers who haven’t yet introduced mobile self‑service to their workforce, especially for those aiming to retain and attract millennials, as over half (59%) expect employers to provide mobile‑optimized tools.

A Generation Gap? It’s Smaller at Work Than You’d Think

Baby boomers and millennials aren’t so different at work, after all. Across the four generations that comprise today’s workforce – baby boomers, Gen‑Zs, millennials and Gen‑Xs – employees want a better experience at work. The research found that, across generations and departments, employees are losing faith in their employers to deliver positive employee experiences:

  • Less than half (48%) of employees believe that employers are invested in improving the employee experience;
  • More than half (61%) of employees rate their employers poorly based on a negative experience with personal leave;
  • Less than half (45%) of employees feel that their opinions and perspective matter to their employer. However, millennials (43%) are more optimistic that employers will address feedback when compared to baby boomers (35%);
  • Only 37% of employees believe that employers automate processes to improve the worker experience; and
  • Less than half (44%) of employees believe employers provide them with easy access to information from HR and other departments; the same number felt they did not have access to the information vital to their job on day one.

A positive experience at work strongly correlates high employee net promoter scores (eNPS)– meaning, employees that create great employee experiences are likely to have more loyal, satisfied employees. That’s real business value.

7 Significant Things that Every Web Designer Should Know 

Well, staring with the primary concept that is web design, then it is the most important aspect to understand properly as to get good results in SEO. Here in the post, you are going to meet with all the essential things and aspects that help you in doing web design properly and also make you able to get good results through it. Dealing with the website design process is daunting in thee staring, but after than, once you understand every single aspect that relates to it, then it becomes easier for you to understand.

Therefore, it is essential for you to know everything about the process of web design and then start dealing with it does it properly. Now, here in the post, you are going to meet with some major things that play an important role in web designing. All users or web designers need to make an appropriate deal with these things as to perform web designing at a good level. Finally, all those main things that help you out in the process of web designing are as follows –

  1. Know the exact purpose – it means that the first thing you have to know is that why you require a website. After then, what goals you are going to achieve? Who you target your site’s traffic? So, the answers to these questions automatically make your design and create the right content for your site. The same things help you in knowing that what exactly your traffic want from your website and how you achieve your all goals.
  2. Select the right domain – it is the most important concept among all when it comes to website design. You have to choose a unique, simple, and short domain name by which your site is known by the users. In other words, you have to give that name to the site which is easy to remember and memorable. Also, you to consider that only a simple and easy domain is good which users easily type and reach. If you think that that the domain name contains hyphens and numbers, then you totally thinking wrong. You have to choose that word which directly reflects your business and target area.
  3. Go with the right web host – well, you should know that when going to host a company understating all your hosting requirements is essential for you. The first thing which you have to think is that what kind of website you actually want to host. The same website requires special software or not, the volume of audience you need, and many more things that relate to it. So, after considering all these things, you have to choose the best server and make everything easy to control. Not only is this, but you also have to provide a 24/7 customer support and a live support option for the immediate help to your site visitors and also to provide them with appropriate advice. Regarding the same aspect, you can also know more by taking the help of website development in New York
  4. Be responsive – it means that you have to make your website responsive enough, and in that way, which easily supports and run in all devices. Not only is this, the site you are going to create must be mobile-friendly and also it easily fit into the screen of all devices. You have to do web designing in that way by which your site become more attractive and responsive to your visitors, and they find it helpful than all others. It is the only way to make those visitors your permanent users and as a result, improvement in the site’s ranking.
  5. Great content – now, it’s the major aspect as well among all which are mentioned above. You have to fix the same thing in mind that only a good and appropriate or you can say informative content is the key to get more traffic to your website. If you want to keep a good quality of your website, then you have to pay good attention to the content you are posting. So, you have to post that content on your website which is in more demand by the people and which looks informative to them. Not only the content; you must also add some good images and videos as well in the content to make it attractive and impressive. Also, by doing so, visitors get the information, not by reading but also practically as well.
  6. Add links – Another fine thing which you have to present in your mind is that you have to add good and relevant links to your website. It is because by doing so, all your visitors become able to know more about the concept they need to know. So, if they make use of the links you are provided to them in your content and they find those links useful, then it helps you in many ways. After then your visitors find your website useful, and they become permanent to it. Not only is this, but they also share your website with other people, and as a result, it is enhancing the ranking in SEO.
  7. Layout – also, it is the major thing you have to know properly. The layout of your website matters a lot. You have to make your website attractive and impressive enough so that more and more traffic got attracted to it. Therefore, to make a perfect layout, you have to make proper combinations of the colors, you have to set everything in your site in a proper format and do all essential things properly.

So, these are the significant 7 things that every web designer should keep in mind when going to make a deal with the web designing process.

Conclusion

Therefore, it is important for you to understand the above-mentioned information and then apply all these things in the web design process to get good results. These things help you in doing web design at a great level, and your site becomes more used by the people and improves rankings easily.

Be Fully Visible With A Complete Profile Bio Added In Your Business Account

insta

Instagram is the most popular social media platform that has more than 800 million active users in a month. It is for this magnanimous number of its followers that has made it one of the most favored and sought-after channels for the business owners to showcase their product and promote their brand. In fact, most of the businesses now integrate Instagram with their social media marketing efforts.

Right from the filters to the pictures, bios and links, everything will add to your social media marketing efforts ensuring better results. You will have to use each and every feature that this platform has on offer. This will ensure that:

  • You are fully visible on the platform.
  • The followers can follow you and your brand.
  • You have an increased chance of creating more backlinks.
  • You also have an increased traffic to your site, and
  • You have an increased chance of conversion of the visitors into your prospective customers.

However, you will not be able to reap the benefits that this photo sharing app provides if you are not strategic and meticulous in your approach, and it all starts with your profile.

Your profile

You should pay extra attention to your profile in order to make your Instagram business account more effective. Just like you will need to make sure that the profile pic is cropped properly into a photo to be used on the app to make it more visible, you will also need to make sure that the logo too is fully visible in its shape. Along with the text, it will make sure that your profile is complete in all respects.

In addition to that you will also need to make sure that you use all the components of your Instagram business account well and truly so that you can take the full advantage of this platform. These components include:

  • Name and username: These are the only components of the Instagram profile that are included in the Instagram search. Therefore, use them wisely. Include the real brand name as well as its variations and common abbreviation. If you use the same username or handle across all social networks it will not only help you to get more real Instagram likes but also help them to find you more easily.
  • Website: Your profile is the only place where Instagram will allow you to add an organic clickable link. Therefore, do not overlook it and miss out on adding one. Ad links that will take the followers directly to the desired page in your website so that they can read your latest blog posts or of a current campaign.

In addition to the special Instagram landing page, make sure that you take the full advantage of the Instagram business profile features. Such as:

  • Contact information that include your email address, phone number, and address on corresponding buttons;
  • Category that appears just under your name and allows people to see what you do ata glance, and
  • Call-to-action buttons for performing specific right from your Instagram business profile.

All these ensures that you have a complete and result-driven business profile.


Author Bio: Karen Anthony is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.

How can I get free Internet at home without paying anything?

Person using tablet

Everyone wants to get free internet at home without paying any money. But it may not be difficult because the internet providers are updating their feature at low cost. However, there is some free application which may help you get free Wi-Fi but their service provided by them may not be effective according to your need. You just need to get free internet and also know ways on how to get free internet at home without paying.

Freedom Pop for Free Internet

Freedom Pop for Free internet is best for you if you want to go at free of cost. You will get a wireless router where you can access the internet without paying any money. Another good benefit of this router is it is portable that makes sure you can carry it anyplace and it is also workable at any place. It is also possible to get a free data plan from FreedomPop and at a time you are getting up to 500 MB without paying any money. In case you need more data you may go and visit their plan.

NetZero for Free Internet

In the name of the Internet, NetZero is one of the familiar names because this internet service provider has been providing service since 1988. Unlike Freedom Pop, you are not going to use a router but you have to install a software to avail internet from NetZero. If you don’t need enough data or you are not regular to use the internet, this plan is best suited for you. This service provider offers 10 hours per month. They also have different plans that you may be interested in a fee.

Wi-Fi Free Spot for Free Internet

Wi-Fi Free Spot for Free internet can be one of the best ways to get free internet without paying any money. This can help you identify regional and national enterprises in your location. This site preserves directory that can be reached by clicking. This can also be so helpful if you move from one place to another. However, you have to be a member of the library that offers free internet service.

Check with your service provider for free internet

In your location, the service providers for internet have plans and service for their clients. Part of this fact, their open internet service is hidden at most of the cases, additionally you may not know that your internet service provider has discounted data plans and higher browsing speed. More importantly, there are different free service that you don’t know. If you want to get an internet connection, you have to make sure the answer to these queries. You will get benefit indeed.

Search for Municipal Wireless Network in your Area

Surely there are some areas in the world with Free Wi-Fi. It is also called citywide network which setups Wi-Fi connections from the different internet service provider. In the large metropolitan areas, this network is available.

Ask a neighbor for free internet

Most of the families who use the internet connection from the internet service provider and they intentionally want to shave this internet by partial payment. Luckily if you have a good relationship with this neighbor, you ask for this internet connection. More importantly, this can be done by sharing service with your neighbor that will cost no money.

InstaBridge For Free Internet

InstaBridge is a free internet application which is applicable for smartphones with Wi-Fi passwords and spots on the go. This can be helpful to use because this can help you to identify the nearest place in which you have free access. Additionally, InstaBridge makes sure to list your home Wi-Fi to share with the rest of the family members and your friends as well. This can remove any trouble to get access in relation to password connection.

Final Verdict

Everyone may go for free intent and they also try hard but there is no way. Surely there are a lot of ways to get it done and we have discussed above. You may also avail some high-speed intent if you want to go with plans of the internet service provider. But free internet at home without paying money is really an excellent way to use the internet as you don’t have to pay any money.

Digital Marketing Agency vs. Freelancers: Who to Hire?

It is not a secret that digital marketing can give anyone’s business an incredible exposure in and out of the social media world. A small business can be a recognizable and successful venture especially if it is equipped with reputable sites, blogs, and links on reputable blogs, plus excellent customer feedback.

But, the success of any venture will not be possible if the people who will be behind the marketing campaign are not good and credible on what they will do. There are the marketing agencies who are equipped with people with the right attitude and the best of abilities to make your campaign the best. Also, some freelancers are passionate about their crafts in boosting your brand. 

There are many ways to choose between a freelancer or a marketing agency, but in this article, we will discuss reasons to hire either a freelancer and an agency which can surely help you decide.

Reasons to Hire a Freelancer

  1. Greater Flexibility

Since freelancers work as a one manpower man, they are more flexible to work with few people to work with which means fewer and simpler adjustments as well. Also, their dedication to their work is guaranteed since they work on a particular project at a particular time.

  1. Lower Costing

Compared to the rates of an agency, freelancers have lower rates, so they are more practical for simpler projects. Also, some of them are working for a certain project, so there is no need for a longer-term of the contract. 

  1. Focus on your Campaign

Dedication on your brand’s campaign guarantees their focus and passion to accomplish it on the schedule, and with your desired results. Freelance management isn’t an easy task but through finding the right freelancers, you’ll be able to achieve your goals.

Reasons to Hire a Marketing Agency

  1. Guaranteed consistency

If you are looking for a long-term project for a more sustainable campaign, the agency is the answer. Moreover, agencies can surely handle almost every aspect of your marketing aspect, from the website to every content of your campaign.

  1. Better discussions

Digital agencies, especially those that we consider working for the long term, would have to know your company’s visions and objectives so that they can align their marketing projects on the company’s goals. With these, you can talk to them regularly, ensuring that they can cater to your expectations, and expect them to send you comprehensive reports telling them on their developments.

  1. Assured quality of the work

Freelancers can give the best quality of their work too, but especially with a bigger project, digital agencies can make the most for your product. A good digital agency has every person equipped for every aspect the best project can have. Also, agencies always have the strategic methods that will make your project the best one. 

Which One is for You?

Both of the freelancers and digital marketing agencies can both be a great help in bringing your business to a higher level upon invading the digital marketing world. However, being clear of your goals, equipping yourself with researches and determining your budget are some of the things you have to know before fully deciding which of these two best options you will choose. 

How to Maintain a Positive Team Spirit

There are just some periods that you can’t wait for the workday to be over – everyone’s gloomy, tasks are barely being carried out, and the dials on the clock on the office wall seem to have fallen into a stupor so it might need to be replaced with a digital one.  

Naturally, it is not realistic to expect employees to be enthusiastic at all times but a general positive spirit even on slow days is vital for the business to thrive. The happiness and satisfaction of employees are key to their productivity. With that in mind, here are some suggestions on how to foster a positive spirit among your employees.

Organize events and workshops

Events and workshops serve the purpose of facilitating bonding outside of work. The social events that you organize don’t have to be grand, it is enough to get people together for a casual few hours of playing a quiz. To motivate them to collaborate outside of work, escape rooms might be a good option since everyone will get the chance to contribute to the team.

As for workshops, your employees will probably look forward to learning a new skill without the stress of being evaluated at all times. Depending on the type of skill, you can also promote group work and in general, entice socialization which is not strictly related to work topics. Also, you shouldn’t make workshops obligatory since that would defeat the purpose.

Nurture life and work balance

To be able to give their best at work, the employees need to leave their personal problems behind when they enter the office, as well as their business-related issues at work, unless absolutely necessary. So, it is advisable to promote the importance of this balance and provide them with adequate working conditions and the right tools to aid them in their daily tasks.

Another thing you can do for them is to find ways to decrease the amount of stress in the office. For instance, animal-shaped branded stress balls can become a part of the office culture so that every time employees feel stress accumulating, they can take it out on a frog-shaped ball instead of a co-worker. Also, you could introduce darts, so they can imagine the face of the person that gets on their nerves while they aim for the dartboard. 

Be open with praise

Employees who work at the same position for some time, no matter how good they are at their job, tend to embrace routine and forget about how much they contribute. This is why it is crucial to air your praise openly and make sure that everyone knows if an employee is doing a good job or has done something worth lauding. 

If an employee is constantly showing remarkable results, then praising them in public will not suffice. You could consider rewarding that worker in some manner and the reward can be anything from working from your office for a day to an additional day off or a dinner for two at some restaurant. Whichever type of reward you choose, it is essential you honor it since you will not maintain a positive spirit or a reputation if you don’t live up to your promises.

Promote an atmosphere of honesty

The communication flow between you and your employees can be improved if you insist on honesty. An environment of mutual respect, where people feel relaxed enough to share their opinions and ideas is an ideal atmosphere to work in. Of course, the emphasis shouldn’t only be on honesty, but also respect since there is quite a difference between being direct and being rude.

You can establish a practice of preventing dishonest behavior by sanctioning it immediately which will send a firm message about honesty and distinguishing right from wrong. As far as mistakes go, in an atmosphere you are trying to achieve, it is best to address them straight away but not in the form of punishment since that would have the opposite effect and would cultivate dishonesty.

Conclusion

The most obvious reason people are put into teams when working on the same project is the need for communication and collaboration since everyone’s got a piece of a puzzle which needs to fit into the grand scheme. However, another reason for grouping employees is mutual support which develops as a natural result of sharing a task.

Whenever someone is down, there is a co-worker willing to help and that is the real beauty of working together. In any team, there will always be at least one person who carries a spark of positivity and who will share that positive energy on the rest of the team.

Reasons Business Should Create An Instagram Presence

Instagram is all over and everyone seems to be hooked on to this platform. Research says that the active monthly users of Instagram is nearing a billion and is still counting. This shows the popularity as well as the potential of this visual sharing platform to reach out to millions, instantly. Rightfully it is called the Insta- gram!

With such a huge potential to reach out to millions in a matter of a few seconds, it is quite natural and also fair for the businesses to take advantage of this photo and video sharing platform to the fullest. In fact, any business that has not done it yet should focus on establishing an ‘Instagram presence’ as soon as possible, if not right now.

Reasons to use Instagram platform

Across all other available social media channels, Instagram happens to be one of the most popular platforms. Everyone seems to love the concept of uploading and sharing photos and short videos, whether it is an individual or a business. Instagram is especially useful for the businesses. There are several reasons for it such as:

  • Instagram comes with several useful and innovative features that helps them extensively in their marketing campaigns
  • It offers several useful and effective tools that helps them to measure the impact andperformance of their posts
  • They can share the best pictures to showcase their products in the best possible way using the editing and filter features provided by it
  • They can also upload a short video clip that enables them to ‘tell’ about their product and ‘show’ its usage making their posts far more meaningful and productive
  • With a clear and compelling link added in their Instagram bio they can guide their Instagram followers to the landing page or specific pages of their site directly from the Instagram page thereby increasing their web traffic and
  • They can turn more visitors into prospective customers thereby increasing their sales volume and business revenue.

Phew! That seems to be a pretty long list of reasons and advantages that business owners can enjoy from their Instagram presence, and you, if you are not insane, should create your own as well.

The changing scenario

With such a humongous fan following, the business marketing scenario and landscape is bound to change. If you do not want to lag far behind your competitors or do not have a plan to roll down your shutters soon, you should focus on making the most out of these billion active Instagram users.

If you are new to it and just like many other business owners find it difficult to grasp feeling that the engagement with Instagram is different from that of Facebook and Twitter, you can always take help of professionals such as Blastup to know how to use Instagram as an effective and productive marketing tool.

Previously, posting images was easy on Instagram but driving more traffic back to the site of a business was not that easy as that was a different chapter altogether. Fortunately, with the availability of such professional and expert agencies along with the useful and effective tools available for Instagram marketing, that scenario is surely about to change.

About business profiles

Businesses cannow have easy access to the features and innovative tools that are usually not available to any regular Instagram accounts. Some of these are:

Business profiles:

You can take the advantage of the Business Profile feature of Instagram to the fullest if you want your users to identify your Instagram account belongs to a business easily. Using this feature will allow you to do a lot of things such as:

  • You can give directions to your customers to your business with just a single tap on the button
  • You can also assign a contact call to action in it.

You can choose any type of call to action such as a phone call, a text message, or an email.

The posts may look undistinguishable to those coming from the regular Instagram accounts but the actual element of difference will be in the profile page.

  • This change will fill up the major void of the ways in which the interest sparked on Instagram can be seamlessly and quickly converted into an action. This in fact has been frustrating business owners right from the very beginning.
  • With this feature, when a consumer happens to see anything that they like on an Instagram page, they can easily contact the business with a single tap at the button to inquire about the item and then make an informed and educated buying decision.

However, if you want to gain access to this useful and innovative feature you will need to switch over to a business profile. You will then also gain access to these following additional features.

Insights:

Taking cue from Twitter and Facebook, Instagram has now come up with analytical data for the business users. This data will help them to analyze the performance of their content, then level of engagement and determine the areas of changes required. They will also be able to:

  • See the reach of their posts
  • The impressions and impacts it has created on the users
  • Know about the demographics such as the location and age of the users.

With such useful data for each of the posts the business users will be better off in their marketing campaigns and gain the desired results.

However, this data will not be available on the Instagram app which is why you will need a business account and a business Facebook page linked to it. This will help you to access and analyze the information regarding the users’ demographics as well as their behavioral data. This will in turn allow you to create better Instagram content for the users who will be more likely to fall for your posts and get engage with your brand.

Wrapping it up

With so many advantages and useful features that Instagram comes with, there is no reason not to use this platform for your business purpose. Go ahead and make a better Instagram presence for better business.


Author bio: Karen Anthony is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.

Considerations Before You Increase Employee Monitoring

There are all sorts of workplaces out there. Some require clocking in and out so that management can ensure every employee is logging a certain amount of hours each week. On the other end of the spectrum is the type of company that doesn’t invest in any employee tracking at all, other than for security purposes. Their staff can come and go as they please, create their own schedules, and even work from home. 

However, even seemingly lax companies may monitor employee email or software use. When it comes to employee tracking, ethical and legal issues pop up, along with issues surrounding company culture. Understanding how and why companies track employees is the first step toward deciding what’s right for your business.

Types of Employee Tracking

There are numerous ways for a company to keep an eye on what employees are doing. From direct observation in the office to secretly logging every keystroke an employee makes on their computer, some types of monitoring are helpful, while others can feel invasive:

  • Direct monitoring: If a manager wants to directly monitor what’s happening, they may put workspaces in a central, open area. Using hardware that logs keystrokes is another type of direct monitoring.
  • Email monitoring: Email monitoring ensures that everything being sent from a company email address is in-line with the company’s values. It will also clear out spam before it reaches an inbox, which helps the employee do their job more efficiently.
  • GPS monitoring: Depending on the type of job an employee performs, GPS monitoring may or may not be worthwhile. For example, it’s best when used for the employee’s safety and to prevent accidents, like in the fleet industry. GPS tech can monitor how often a driver hard brakes or speeds, and an in-vehicle buzzer can alert the driver to risky driving so they can improve.
  • Network monitoring: In order to keep the company’s network secure and free of viruses, it’s necessary to monitor it. Network monitoring includes tracking the content that’s sent over the network and monitoring who is accessing files.
  • Software monitoring: For companies with dispersed teams or remote workers, software monitoring allows managers to keep an eye on what’s happening even when they’re not in the same physical location as employees. Software monitoring logs information like changes to files, conversations, and screenshots. 

Regardless of which types of monitoring you decide are right for your business, you have to let employees know how they’re being monitored. You should also have employees sign to acknowledge that they understand how and why they’re being monitored. If your monitoring strategies change, you should update employees right away, preferably before the changes are put in place.

Ethics and Legalities of Employee Tracking

If you don’t approach employee monitoring the professional way, a lot can go wrong. If you neglect to let the employee know they’re being monitored, they may feel betrayed and concerned about working for you. They may wonder, “What else don’t I know?” 

Even if they’re aware of the monitoring, employees may feel like their privacy is being invaded. They don’t want a micro-manager who needs to see every single thing they do at every moment of the workday. They’d rather work for someone who trusts them. 

Furthermore, certain states have specific legal guidelines to follow. For example, in Connecticut, employees cannot monitor employees without getting consent first. Ensure that your organization is legally compliant in order to avoid issues down the road.

Alternatives to Employee Tracking

Consider why you want to track your employees. There may be another way to achieve the same results. For example, let’s say you’re worried that employees are wasting time at work. They seem to be meeting deliverables and deadlines, but every time you walk into their workspace, they’re on social media or chatting with one another. Instead of monitoring what they do to catch them in the act, talk to them to find out if they’re bored or not challenged enough at work. The problem could be that they don’t have enough to keep them busy.

Here’s another example: Let’s say you need to cut costs, so you want to see who’s clocking in late or leaving early. Unless you have a good reason to think this is happening, a better first step is to audit the workplace and see where waste can be reduced. You may discover that you’re regularly replenishing inventory that isn’t actually being used or that you can use alternative packaging that’s less costly and wasteful. 

Final Thoughts

There are times when tracking is useful to both the company and its employees. For example, applicant tracking systems make it easier for companies to source potential hires and go through hundreds of job applications to hone in on the best ones. For the applicant, that means they’ll get a response sooner rather than later because managers don’t have to manually sort through tons of applications. 

On the other hand, some employee tracking feels unethical, giving employees the impression that they’re not trusted by the company they work for. Getting to the root of the issue and determining why you want to track employees will help you decide the best way to monitor them or if they have to be monitored at all.