How to start your own Healthcare business?

Have you been planning to start your healthcare business for a long time? Are you unable to gain the proper comprehension for initiating the business in this field? If the answers are yes, then you don’t have to worry now as the article will be including the information of the aspect.

All you have to do is going through the information given below.

Tips for starting healthcare business

Gathering information about the business aspect

A lot of people who are intending to initiate their own business make their biggest mistake as they plan to get into it without even collecting the appropriate information. It is vital that if you want to run a healthcare business, then you must initiate from gathering the data.

Without gathering the information, you cannot expect that the business is going to be successful and will give you any results. You must be able to look after the finances so that beginning is smooth. Make sure to research about the business and situation in the market. You can even get in touch with the service providers of insurance.

In this day and age, there are consultants available offering the guidance that is priceless in regards to money. You can hire them for attaining the benefits. Therefore, before planning for the business, you need to be assured that all of the information is gathered.

Determine the structure of your business

The second step for your healthcare business is identifying the structure for your business. Healthcare is a business where one needs to ensure that everything is structured in an organized and adequate manner. Because if the structure will be inadequate, then expecting the enhanced result from the business is difficult.

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You need to focus on the structure of the business equally like gathering the information. You need to assess that what sort of structure you intend for the healthcare business.

Deciding the business planning and strategy

Business plan and strategy is significant if you intend for the successful results. You must initiate making an idea of the business that is detailed. Make sure that the method includes identification of the requirement, CPT codes information with the anticipated reimbursements.

You must also include assessing things like what you should charge, anticipated growth rate, plan for business development and the strategies for marketing. All of these things are very essentials for starting healthcare business.

Location hunting

Once the other discusses steps are followed, then you need to search for the location where you can set up the business. There are a lot of things which you require considering while looking for such as a suitable area, distance from the populated area etc.

You need to see that the healthcare services are easily accessible to the patients. Also make sure to consider the prices, local reference sources, competitors in the location, and options for parking, accessibility and local demographics. Once of all these things are ensured then carry forward with the plan.

Get the paperwork done

The paperwork is significant for any business, and same is the case with the healthcare industry. Getting the paperwork done beforehand is something that safeguards you from any legal issues in the future. If you are planning to settle the business as a sole proprietor, then you should use your SSN or social security number for the tax.

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You can also contact businesses that specialize in insurance and get all things finalized for covering your business with the excellent policy of insurance. There are other things you require taking care of such as credentials, medical coverage, forms for patient etc.

Develop policies and procedures

Developing the policies and procedures in a proper manner is again an important step. You should ensure that once the paperwork is done, then you work on developing the policies and procedures. It will include policies for patients and staff.

Policies and procedures developed for the business help in confirming that the business is following the professionalism.

Recruit and hire staff

Another step that you need to accumulate in the healthcare business plan is recruiting and hiring the staff. Set the proper criteria and make sure that you hire the professionals. You can also hire freshers but then for settling the business this is not a good idea.

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You have to ascertain that hired staff is not only professional but also expert in their field. Always keep in mind that employee satisfaction is equal to the customer satisfaction. So, you need including specific policies but also ensure about covering the benefits for staff as well.

Funding

You require deciding about from where you must get funds for the plan of your business. You can consider taking small business loans as they are helpful for settling up your business at the initial level. There are a lot of banks and monetary institutions providing these loans.

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Funding is an essential step for any business so it must be properly planned. Thus, as we all know that healthcare business requires investment, so you also need funds for the successful plan.

Marketing

Marketing the business is one of the significant steps for any business and so is for healthcare as well. There is massive competition in the market; you must promote your business efficiently and proficiently. It is essential so that your business can reach out to the physiotherapist gold coast vast number of customers or patients.

You can also consider planning a website design for the healthcare business. It wouldn’t only help you in gaining more customers but also will help you in the better promotion for your business.

Put it all together

Starting a healthcare business can be, but with the appropriate plan and strategy, it is not that tough. First of all, you need require focusing on your project and dream as only then you can reach the level of success you wish for.

Tips mentioned above or steps are something that would help you in accomplishing the success for business you have been planning for a long time.

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Integrating Technology Into Your Home

(Image Free To Use: https://pixabay.com/en/smart-home-system-collection-bulb-3720021/)

When it comes to smart homes, people generally don’t know where to start. Integrating technology into your home can sound like a daunting endeavor, but it doesn’t have to be! Take your home from bland to grand with these 5 tips.

Nix the old vacuum:

First things first, robot vacuums are starting to become a standard appliance in most homes. Even homes that have no other smart home integrations have robot vacuums.

Traditional upright vacuums can be great, and some people may prefer some cordless vacuum options rather than opting for a robot vacuum right out of the gate.

Since their launch over two decades ago, robot vacuums have come a long way. Today, they are much smarter and much more affordable than ever before. With a robot vacuum, you can set it and forget it!

Get a voice assistant

There are multiple options when it comes to virtual assistants. The most popular are Google Voice, and Amazon Alexa. Depending on which brand you like better will determine which is best for you. The Google Voice generally favors other google products, so if you opt for that one, be sure any of the other smart home devices you have are compatible.

Once you have your voice assistant set up, controlling it (and all of the smart home tech you have connected to it) is as easy as saying the command. The following smart home tech can easily be hooked up to your voice assistant.

Install smart lights

This may sound a bit silly, but smart lights are actually one of the most popular and easy to set up smart home technology options available. With smart lights, you can connected to your voice assistant to control things such as on and off, dimmers, color, and more. With some setups, you can even set timers on the lights. If you want, you can set your lights to turn on when you wake up. That way, you’re gently and naturally woken up rather than scared awake by a blaring alarm clock.

Get a smart garage door opener

Gone are the days of worrying about whether or not you shut the garage door. With a smart garage door you always know if your garage is open or closed, when it was last accessed, and can close it remotely if you accidentally left it open. There are many options available for setting up a smart garage door. Almost all of them are wifi/app enabled which gives you the ability to monitor your garage from anywhere. If you’re expecting guests, you don’t have to leave them a key. Rather, just have them give you a call when they arrive and you can jump in your app and open the garage door for them from wherever you are.

Get creative

There are many ways to create a smart home outside of simply buying out the box items. With things like near-field sensors and the right configurations, you can get incredibly creative with your smart home. If you want it, you can guarantee there’s a way to program it with the right technology.

What smart home ideas do you have?

Which types of smart home ideas do you think are the most practical? With today’s technology, the possibilities are truly endless.

8 Things People-Oriented HR Professionals Do Differently

There are several management styles currently in favor. Task-oriented management styles and people-oriented styles represent two popular schools of thought related to management best practices. As is suggested by the names, the people-oriented style focuses on employees first and foremost. Comparatively, a task-oriented style focuses on the satisfactory completion of tasks as the main objective, with people-management relegated to a lower priority status.

Below are things that people-oriented HR professionals do differently.

1. Lead by example to help employees manage stress.

Stress is one of the main health issues that employees face. People-oriented managers know that the best way to encourage healthy behavior is through modeling that behavior in their own life. Promoting healthy behavior that lowers stress levels means working few if any overtime hours and not emailing employees over the weekend.

Managers should take vacation days and mental health days as needed, so that employees understand that this behavior is acceptable and encouraged. Far too many employees skip vacations because they worry that the lost time will put them at a disadvantage in the workplace.

2. Stay active and keep employees motivated and active.

Maintaining a high-energy level is a main objective for HR managers seeking the best results for all parties concerned. Managers who care about employees know that keeping them active throughout the day benefits both the employees and company. A few strategic choices can make a lot of difference.

Taking walks to discuss something with an employee instead of a sit-down meeting is one idea. Forward thinking HR managers also provide the option of using standing desks. Since management always sets the tone and expectations, it is key that employees see HR managers taking frequent breaks and getting up to stretch or take a walk on a regular basis.

3. Verbally show your gratitude on a regular basis.

A simple “thank you” goes a long way with employees. While it is widely accepted that employees work for the money, what is also recognized by experienced HR professionals is that employees truly appreciate kind words and appreciation. These meaningful gestures boost morale and create a positive and welcoming work environment.

4. Implement fun and simple wellness initiatives.

Complicated changes are difficult to implement. Forming a walking club at lunch and changing out sugary, fat sweets and replacing them with fruit and healthy snacks in the break room are two simple ways to make a difference.

5. Offer classes to teach employees about stress-busting habits, nutrition and exercise programs.

Creating an environment where health and wellness are encouraged makes employees feel appreciated. By providing classes, employees can gain insights and knowledge about incorporating healthy habits into their life. This management practice helps staff members shift their mindset towards healthy habits and has proven to also lower costs related to healthcare expenses and lost productivity from work due to absenteeism.

6. Provide employees with 30-minutes of paid exercise time to be used at the company gym or to take an exercise class on-site.

One of the reasons employees don’t exercise is because they say they are too busy. That’s why it is so important for corporate HR professionals to strongly encourage healthy habits. Nothing shows corporate commitment to an idea like backing it financially.

7. Practice regular communication to discuss goals, challenges and progress.

Employees work best when they feel connected and can express their concerns about work objectives. There is nothing more frustrating than being charged with a responsibility but being unable to perform well due to a lack of resources like information, training or technology. By making it easy to obtain assistance or direction when necessary, employee morale remains high.

For example, if an employee is struggling with IT issues and can send a simple email to get immediate help, then stress levels and productivity are minimally impacted. There should never be any doubt in an employee’s mind about how to get the help they need.

Regular feedback about performance is also mandatory for morale and to achieve the best results. Without regular feedback, problems can spiral out of control impacting both the employee and company negatively. This is a communication issue and can be easily prevented with regularly-scheduled feedback from managers.

8. Commit adequate resources to train employees as needed.

Well-trained employees are happier and more prepared to meet corporate objectives. For best results, it is crucial that training classes are held regularly and as needed. Training manuals should also be upgraded and made available so that employees can consult them as needed.

Good training is the foundation for excellent performance and employee satisfaction. All employees want to do their best. It is important to remember that training tools should be designed for the different ways people learn.

Some staff members are audio learners and others do their best in hands-on learning environments. A third group wants to see their training materials in writing. Covering all the bases with a variety of training tools will yield the best results.

Final Thoughts

HR professionals have a lot of power to shape the workplace. By employing strategies aimed at making employees happier and more productive, any company stands to benefit.

People-oriented HR leaders recognize the fact that taking care of employees equates to taking care of the company.

7 Design Tips For Your Startup Office

Workspace is not merely the place where people work, but it is a microcosm of its own. The design of an office space is by all means not trivial, especially for startups. For them, every little detail can make or break the newly founded company. Office space design can be used not only to boost productivity but the much-needed creativity which guarantees that the product or service provided by the startup will be a hit in the market. We have compiled a list of 7 design tips that you can use for your startup.

Colors

Choosing the right overall color is interior design one-on-one. When it comes to office space, then mild colors are the way to go. You can choose a shade to your liking, even orange or yellow. However, don’t implement tacky colors as they will distract the employees from the work beforehand. The safest option would be the color grey and all of its numerous shades. This can be coupled with brown furniture or black and white wallpapers.

Plants

Although office space is usually located in an urban area, that does mean that nature is unwelcome here. There should be plants all around the office if nothing, then at least small potted ones. If you really wish to make the space verdant, then use climbers that can be placed near window areas. They will act are sculptural ornaments and help the employees relax by reducing stress levels. This increases productivity and has many more benefits for the workforce.

Plenty of light

Placing plants in the office will ensure there is enough air, but there should be plenty of light as well. If the office is way high up in a skyscraper, make use of this by keeping the window panes unobstructed. Dim spaces make the workers sleepy or moody which is not the effect you want to achieve. Also, try not to pile up stuff inside the office since the impression of spaciousness and airiness is lost.

Mats

Your office should be trendy and modern. Believe it or not, but floor mats are the latest trend, so make sure they are in front of every door. Their sole purpose is not only wiping feet, but there are anti-slip and anti-fatigue mats as well. If the workspace is dangerous in any way, you might consider placing these around the hazardous area. Also, you can order personalized mats that the best employees could choose the design for each month, for example.

Books

Walls can be perceived as canvases for artwork, but there is an even better way to cover them. Order customized shelves that will be stocked up with books, and a lot of them. This will add to the uniqueness of the space and individuality you wish to develop in your employees. Additionally, they will have the opportunity to peruse through the books they like during the pauses. If you have trouble acquiring the books in large quantities, go to the local library, books are written off all the time. Some of them are even vintage-bound, which is another design point to adhere to.

Vintage and modern

If the office is all vintage styled, then you are turning it into a lounge for hipsters and not much work will be done. On the other hand, if it’s all modern, then it becomes too sterile for any creative work to be carried out. The answer is not in the extremes but in the balance between vintage and modern elements that will add a touch of luxury to the space.

The meeting room

So far, we haven’t discussed particular rooms inside the office. The reception desk and lounge areas have their importance, but it is the meeting room that should receive the most attention. This is the places where important decisions are made and where productivity and creativity should reach their peak. Design this room separately by choosing different colors and furnishing it differently from the rest of the office. If possible, make it more luxurious as well.

From the color palette to wall decorations, a startup office should be all about balance. Interior design should reflect the work-life balance you wish to accomplish in your employees. This way they will have a chance to be creative and show their full potential. Properly decorating the office space should be an integral part of any startup’s business strategy.

8 Financial Tips for Startup Entrepreneurs

Startup entrepreneurs have a lot to handle and for that, they deserve a round of applause. However, there are several things they always need to keep in order to see their business ventures grow. One of those and probably the most important one is paying attention to finances.

In order to keep that in check, here are several financial tips and recommendations that will help you manage your finances more efficiently.

1. Value your time

One of the most important things you can do for your startup is to value your time. This means you will have to organize well and spend less time on things that spend money, like unnecessary meetings.

For example, instead of traveling and paying restaurant bills, choose the meetings that can be done with video chat and conference calls. This is especially useful if you have to travel internationally or have several meetings per day. Although you won’t be able to do all the meetings this way, after prioritization you will notice considerably fewer expenses for this.

2. Expect the worst

Bad things will happen so it’s always wise to have a contingency plan when that happens. Set aside savings that will cover your expenses for at least six months if you experience a financial setback. That is enough to get you covered and give you enough time to resolve the issues and determine what to do next.

3. Manage your cash flow

Running out of money is the most common reason startups fail. Therefore, you must know where your money is coming from and on what you are spending it. This is a basic cash flow management which is an integral part of any business and staying on top of it is imperative for success.

In order to do so, create a financial plan that will include all the expenses and stick to it. Leave some room for unpredicted expenditures, but always make sure that you are within your designated budget.

4. Define your goals

You can’t create an effective financial plan without defining your business goals. They will tell you exactly how much money you will need, as well as help you prioritize your activities. The best way to define the goals is through milestones and deadlines.

This will help you mitigate the risks of wasting time on unsuccessful ideas by providing you means to track your progress. If you notice that something needs adjusting and improving, you will notice it through milestones and be able to fix it in time.

5. Keep an eye on your credit score

During your startup business venture, you will probably have to apply for capital finance loans. In order to approve your application, the creditors will evaluate your credit score. If your credit score is bad, you will probably either be declined for a loan or get unfavorable conditions, like a higher interest rate.

To avoid this, you can be careful with your finances from the start in order to have a better score. For example, pay your bills on time, take care of your debts, and don’t overspend on your credit cards’ balance.

6. Keep records of expenses

Keeping a record of your expenses is demanding, but it is also as important as creating a budget and business plan. First of all, you will need this information for taxes and creditors if you decide to apply for the loan. Secondly, it will help you track your spending habits which you can then change if not appropriate or damaging to your finances.

If you don’t have the time for this even with a bookkeeping software, hire an accountant to do so. They will not only know what to do but will also advise you on the best course of action in case of trouble.

7. Invest in your employees

Depending on your finances, you can invest in your employees in order to boost productivity, but also to prevent bigger expenses. By paying and organizing for regular medical checks, your employees will be able to stay healthy and spend less on healthcare bills. Also, training and education programs can teach your employee’s more effective ways to do their job and get you above the competition.

8. Work on your marketing

A marketing campaign will help you determine your customers and know their expectations. If you want to create a product that is successful on the market, you need to know your potential buyers. This all starts with determining your first customer which you can basically go through a survey.

You can do this through social media, your website or by hiring a marketing agency that will do a complete marketing campaign for you. The feedback you will get will tell you who are your customers and how to adjust your products so they would definitely buy it.

Finally

Every beginning is challenging and needs a lot of work in order to create something stable enough for further development. All startup entrepreneurs go through this process, but the outcome is what counts. By implementing sound financial tips and with a focused strategy, you will be able to create a successful startup that you can grow and expand into something bigger.

Six Out-of-the-Box Employee Recruitment Methods (and Why You Should Innovate on Them)

Recruiting employees is similar to finding a mate or a life partner. Just because someone can fill that role does not mean they’re the best fit for you or that they’re able to bring something new to the table. Also, like dating, to find the best, you have to be the best. Now apply this to employees: what makes them the best?

It’s important to hire people who can not only perform a job well but who bring something new to the table. You want employees who go beyond the call of duty. In order to find innovative employees, you need to challenge them and know they’re up to it. Every step of the recruiting process as we know it allows and even calls for out-of-the-box thinking — we employers just never think to actually utilize our brains as we should!

There are already companies finding ways to innovate the recruiting process across the world — now it’s your turn. Think of the following these jumping-off points to create a strategy that will get you the most creative, intelligent, and hard-working applicants.

Weed Out the Bad Fits

Streamlining the applicant review process means narrowing your search, and technology does an excellent job of doing just that. Following the trend of, well, the augmented workforce, some employers are relying on AI recruiting systems. Because of this technology, resumes can be screened faster, and interview requests and rejection letters can be sent automatically with the click of a button.

Test Their Wits

Writing up a job description for potential applicants can be a chance to test your own creativity. Oftentimes it’s a mundane task. Something to keep in mind is that if you’re bored writing it, potential applicants may be bored reading it. Find a way to test their wits. Offer details and challenge them. Make it so anyone who applies comes in on their toes and is ready for anything you throw at them. This could be done in a number of ways: encouraging potential future employees to solve a work problem that could arise, hearing about their ideas for what a company needs, or asking how they might market a particularly niche product. The point is to hear how they may actually do the job in real life and get in their head a bit!

#SocialMedia

Do you work in a niche industry? Use social media to narrow down your search of people who possess the skills to excel in your niche. Utilize images and hashtags to attract the right kinds of applicants in addition to finding applicants you want to pursue! While some argue it has downsides regarding the way society communicates with each other, it’s also a way in which most people are connected to each other.

Pay Attention to Generation Y

If you use social media (see the last point), you will undoubtedly learn some new things about the kind of people in your field. Primarily, though, you’ll probably learn quite a bit about millennials (otherwise known as Generation Y, defined as being born roughly between 1977 and 1995). Right now, millennials are making a huge impact on business as we know it. Because of the things they value, social progress and ethics have been more often introduced into business decisions, advertising happens on social media, and more and more people are working remote. This generation is changing the game — so pay attention!

Try New People

It may be worth it to step outside of your comfort zone in what you look at in an applicant. Do they have odd, miscellaneous skills or work experience listed on their resume? Do they speak in ways that are unconventional within their cover letter? If they fit your requirements but seem like a weird match, try exploring that a little bit. You may find a drive and passion unmatched by your typical candidates.

Explore New Technological Channels

LinkedIn — the networking giant itself — posted an article last year about new ways to advertise your openness to applicants. They listed television ads, virtual reality, and using digital media as a whole to do this. The point is that you need to be where people converge and interact with technology. Rather than letting them come to you, go to them. You never know who or what you’ll find, and it may be the best decision you make!

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How have you jumped out of the box in searching for new applicants? Has it served you well? Feel free to let us know in the comments below!

 

How Temperature Affects Productivity

Various studies claim to have found the optimal work temperature, only to be disputed by a new study with new finds. In fact, the issue of how temperature affects productivity is so subjective that a different sample group of test subjects is bound to give different results. You see, there’s only so many people you can fit in a single office and as soon as you have to include one more workspace, you risk tampering with evidence by adding another, unforeseen, factor into the mix. Therefore, instead of looking for an ideal temperature (as in a digit to type into your thermostat), we should instead consider different ways in which temperature affects productivity.

1. A perfect range

Now, before we even start, it’s important to understand one vital thing – when you have to think about the temperature, the productivity (especially creativity) suffer. This goes for both too hot and too cold. The hotter/colder it gets from what you consider a ‘normal temperature’ the greater distraction this becomes. As we already mentioned, this ‘normal’ range is quite subjective, yet, it usually goes between 68 and 77 degrees Fahrenheit (between 20 and 25 degrees Celsius) in favor of the latter. According to the study conducted by Helsinki University of Technology, when the temperature is at about 25 degrees Celsius, the number of typing mistakes drastically drops and the output of work skyrockets.

2. Fluctuations between genders

Anyone who has ever worked in an office empirically knows that different genders have different tolerance to heat/cold. This is due to their physiological body composition and the fact that men have a higher muscle mass than women. This makes them get hot a lot quicker. Females, on the other hand, have a somewhat poorer circulation to the extremities (due to the fact that their blood mostly pools around core organs). This is something worth keeping in mind when your workforce is, due to the nature of the work, predominantly male or predominantly female. Remember, you can’t make everyone happy with the office temperature, so trying to accommodate the majority (despite how vocal the minority is) seems like a good idea.

3. The issue of money

One of the most controversial topics when it comes to office productivity and temperature is the one of frugality. Namely, in certain climates and during a certain part of the year, it may be easier to maintain a fixed temperature. For instance, in spring, keeping an office temperature between 20 and 25 degrees Celsius is much cheaper than doing so in winter or in summer. Moreover, the boost in productivity that comes from this feature is hard to quantify, which makes some of the less ethical entrepreneurs try to save money on it.

The problem is that they take their utility bill at a face value. First of all, you can look for cheaper prices with another utility company. Second, you can invest in maintenance, thus making a greater saving in both heating and cooling. For instance, by finding a reliable AC repairs Sydney partner, you’ll drastically reduce the amount of energy spend on keeping the place suitable for work during summer.

4. Other relevant factors

So far, we’ve only discussed gender as a relevant factor, nonetheless, there are several other issues worth addressing. For instance, the level of humidity within the room is incredibly important for the way in which people tolerate heat. This is due to the fact that a humid air makes people sweat substantially more. This is why low humidity makes the place feel substantially colder. This is also something that affects the subjective feeling of temperature in the workplace. Aside from this, one’s age (the older one gets the colder they tend to be) and their BMI (body mass index) tend to sway the feeling of warmth/cold in a peculiar manner.

In conclusion

As you can see, there’s more to the temperature-productivity correlation than just a number to set on your smart thermostat. With so many factors to consider and weigh in, it’s hard to make a decision here. Nonetheless, once you abandon the ridiculous notion of pleasing absolutely everyone in the office, things will become much simpler and your objective much easier to reach.

The Top 5 Reasons Why Sales Training Fails

When most people hear the word ‘sales’ the first thing that comes to their mind is ‘persuasion’. Yes, it is true that salespeople need to be persuasive in order to sell their products. However, it is difficult to persuade someone without understanding them first.

There is a science behind persuasion, and its Psychology. Knowing and understanding what is going on inside a customer’s mind is the key to finding the right timing, with the right words to say, to sell.

Having that said, don’t deep your toes into the water without these key takeaways of the infographic from Healthy Business Builder which details the 7 sales tips to understand the psychology of customers:

  1. Customers make decisions emotionally
  2. They’re egocentric
  3. Customers look for value
  4. You can never force them to do anything they don’t want to do
  5. People are suspicious by nature
  6. They want to experience the product immediately
  7. Most people are copy cats

To learn more about the 7 tips to understand the psychology of customers, check out the infographic below:

The Top 5 Reasons Why Sales Training Fails

 

Strategies for Greater Retention Rates for HR Managers

For an HR manager, the costs of creating and maintaining a staff can be plagued by employee turnover and disengagement. For most companies, revolving doors are a destructive force for financial growth, considering the cost to replace an employee is roughly 50% of that employee’s annual salary. An effective HR department, therefore, needs to hire appropriately, work to engage employees in the success of the business and constantly monitor observable measurements to ensure that they are on track.

So how does an efficient HR department gauge their progress and ensure best practices for employee retention? How do companies evolve past the everyday, worn-out methods of keeping employees engaged and make the work environment a place where employees can truly thrive?

Hiring Process

The trickiest part of the hiring process is ensuring that HR brings on the right person for the role to not only fill in missing personnel, but foster growth. The person needs to fit the values, short and long term goals of the company. A mismatch of skills, values, and commitment can create loss for a company. For hiring members of HR, there is a host of resources out there for hiring managers who want to maximize their hiring potential and run their small business like a larger corporation.

Primarily, hiring managers need to think about the kind of skills they need to bring into the company as opposed to simply filling a slot or replacing someone who has moved on. Is the company facing challenges? What skills would be the best counter to those challenges? A potential area of growth? It’s easy to fall back into patterns of hiring to replace, but hiring to grow benefits the company far more.

Observable Metrics

A handful of easily observable paper metrics can give HR departments an idea of how engaged and happy their employees are. Turnover is one of the most obvious metrics. If a company is perpetually bleeding employees, there is something seriously wrong. Likewise, the average length of employment can help indicate employee engagement. If most employees leave within a year, or conversely, stay for many years, these are indicators of the company’s ability to engage. The amount of sick or personal days taken can indicate an employee’s level of involvement in their job as well. Finally, the revenue per employee can help companies determine how engaged employees are on the clock.

Observable metrics are just the beginning of the story. An employee can love and be dedicated to their work, but also have a sick family member that leads to absences. When an observable metric indicates disengagement, look past the numbers into the human element. Is there a solution that would allow the employee to contribute in the way they’d like while acknowledging the issue? Would working from home allow them to care for the relative while hitting goals?

Greater Employee Engagement

Once the right employee is hired, the key to maintaining that employee’s performance and commitment is growing their engagement in the company. The best tool for engagement is communication. It’s important for management to keep lines of communication between themselves and their team open. Fostering trust and making employees feel heard helps them feel important, both to the company and as people. That level of emotional engagement is invaluable.

Help employees understand their role in the company — how their efforts aid the company’s success, and how the company’s success affects them. The ability to draw a direct line between cause and effect, both for the company and the employee, creates real stakes that encourages a better work ethic.

Goal Creation and Attainment

Realistic, attainable goals encourage greater engagement and growth of abilities, output and capability. Achieving goals can be rewarding in themselves; they can also be steps for future growth within the company. Goals should be appropriate for the company and for the employee — they should be a marriage of the interests of both parties. Is this something the employee is passionate about and finds rewarding? Is this an area of interest that benefits the company? Do they have the skills to achieve this goal, in a way that benefits the company?

For the employees, goals can include growth of current abilities, or the push to finish a project. Potential rewards for employees can include extra benefits, like a day off, the chance for a promotion (or more eligible to promotion), or a treat of some kind, like free lunch. Whenever a company uses a reward as an incentive for achieving goals, they should be clearly communicated and legitimately achievable. Carrot-and-sticking rewards like promotions is a dishonest method, and will ultimately lead to decreased morale.

Avoid Demotivation Pitfalls

Demotivation can come from many fronts. Lack of communication and transparency between management and employees creates a vacuum of information — one that is bound to be filled with speculation and guesswork. In a workplace without healthy feedback and communication, that guesswork can be powered by anxiety and untruths, which barely benefit anyone. Recognize employees, listen to their feedback.

Make sure the employee who puts her all into her job is recognized and rewarded fairly. Don’t feel the need to treat everyone the same. Follow through on commitments and promises. Show employees why certain team members are celebrated, and help the others find ways to be celebrated as well.

The bottom line is this: HR might be about acquiring and maintaining people as a resource, much like paper or computers, but remember that you and your crew are not robots. Metrics are useful, and numbers don’t lie, but everyone involved is a human. They have human feelings and human motivations, which don’t often conform to spreadsheet analytics. Address the human side of the equation to balance the metrics, and make the most of your skills as a leader to address real, human concerns to foster greater employee retention and engagement.

Guest Blogging – One of the Best Ways to Get Powerful Backlinks

As a blogger or business owner with a blog, getting exposure to online audiences is one of your top goals.

What can you do to ensure that you are being seen online?

My recent guest, Mark Samms of Ninja Outreach, points to guest posting as one of the best ways to get in front of more people.

Guest posting is also one of the top ways to obtain something we all want: those valuable backlinks.

What You Need to Know About Google, Guest Posts, and Backlinks

During our conversation, Mark said that guest blogging will help you get exposure to other people’s audiences and point them back to your website.

How does this mesh with what some people have been saying lately about guest posting – that it is, in essence, dead?

Mark pointed out that it’s important to recognize that piecing together a 500-word article and just trying to get as many links in that article as possible going out to different sites is not what he means.

A guest post that will offer you the exposure you need, as well as backlinks, is one that has a lot of reference points and citations. It is one that offers a lot of value to the reader.

Google actually picks up on the difference between these two types of blogs. The first, it won’t rank very well. The second – the blog that Mark terms “excellent” – will be recognized by Google as quality work and will rank higher.

Google algorithms look at references, citations, engagement, and how long a person stays on the page they’re reading. Based on this information, Google will determine which piece of content is quality and which is not.

It’s perfectly alright to link to some content on your website – like a service or informational page, or another blog post you’ve written. Just be sure to limit these types of links. Google will not look kindly on your post if you don’t include some high authority links.

And this is where backlinks come in.

When you put high quality content online, readers will start to view you as an authority. Other writers will link to your article in their content.

They’ll do this for a couple of reasons.

First, they do this because they want to offer their readers the very best. They want to be a source of valuable information and look for sources that provide the same level of value.

Second, they feel that linking to a high quality source like you will actually make their blog seem more credible, and rank higher in Google searches, too.

Guest Posting – One of the Best Ways to Be Seen Online

The great thing about guest posting is that it puts your excellent content in front of readers you might not have otherwise been able to attract.

And when you write high quality content, you’ll find that more people will start linking to your blogs. This is yet another way to boost your online rankings and be seen by more and more people.

If you haven’t tried it yet, you should definitely make it a part of your 2018 business plan.

Would you like to learn more about how to get better backlinks through guest blogging? Follow Mark on Facebook, or read the Ninja Outreach blogs for helpful tips.