How HR Professionals Can Be More Supportive of Parents

In about 46% of two-parent households in the United States, both parents work full time. This is a shift from the past, where more women stayed home to raise the children and take care of the family. 

More parents want to keep working and further their careers after having kids. It’s possible to do so, but companies and large organizations need to take steps to facilitate continued career growth for these individuals. Businesses need to support parents by offering a better work-life balance. This will help them attract new employees and retain current ones. 

There are many benefits to supporting parents within your company. It starts with understanding what parents really value and what they need. With that in mind, let’s take a look at how you can be more supportive of the parents who work for you or will work for you in the future.

What Expecting Parents Really Want 

When companies and HR professionals are considering which benefits to offer their employees, they have to hit the right marks. One survey suggested that 80% of employees would prefer a better benefits package over a raise. Benefits are likely even more important for parents or for those who are expecting. 

Support for new parents or those who are about to have a baby can make a difference in employee retention. For expectant couples, supportive benefits can include things like paid maternity and paternity leave, as well as insurance benefits that will help employees deal with the medical expenses of having a new baby. 

It’s also essential to avoid discriminating against expectant mothers in your workforce. Pregnancy discrimination in the workplace is unethical, but it still happens. By making sure your policies reflect a positive and non-discriminatory attitude toward pregnant employees, you can create a more welcoming and comforting family atmosphere within your business. 

The number one priority for any pregnant woman is to keep herself and her baby as healthy as possible. Here are some ways to make your workplace more inclusive of pregnant mothers:

  • Your company can support that by offering things like healthy complimentary snacks or water. 
  • Make sure restrooms are easily accessible for everyone. 
  • Offer exercise or yoga classes for expectant mothers who want to stay active. 
  • Encourage more flexibility in their hours so they can have more time at home to rest and get some sleep

It’s a good idea to include some pre-birth perks for expecting dads too. Paternity leave is important and should be a part of any benefits package. Also consider sponsoring birthing classes and encourage expecting fathers to join support groups to know what to expect. 

As with expectant mothers, flexible hours for fathers-to-be can also be a big draw, as they allow men to go with their partners to doctor’s appointments, classes, and more. This can be especially helpful for same-sex couples who are going through the adoption process or using a surrogate. Some companies actually offer surrogacy compenasation, which can be huge for same-sex couples or couples who can’t have children on their own. 

As you can see, none of these offered benefits or resources have to blow your budget. By making a few small policy changes, you can create a complete shift in how pregnant women and even fathers who are expecting are viewed and treated within your company. 

Better Benefits for Families

For individuals or couples who are already parents, employers can offer more paid time off, daycare services, lactation support services, and more flexibility. 

Offering various family insurance plans, as well as life insurance plans can also attract new parents to stick with your company, since they’ll know they can be protected if anything were to ever happen. Life insurance can be used to protect a family, to pay off debts, or for parents to simply have peace of mind when it comes to leaving something behind for their children. Even if your company chooses not to offer life insurance, it’s a good idea to have a few agencies in mind to work with so you can point your employees in the right direction. 

New parents might want to return to work, but that can be hard to do with a baby or young child at home. To show your employees their real value, offering work flexibility can make a huge difference. This includes offering non-traditional hours or even work-from-home opportunities. Thanks to technology, working from home has become very popular. It’s a great option and can be very successful for single parents, and there are many companies that cater to these families. By offering that kind of flexibility, your employee is more likely to take the job seriously from home, and they won’t experience burnout or resentment from having to leave their family. 

How HR Makes a Difference

When it comes to supporting new parents, your focus should be less about money and more about relationships. While a raise is always nice (and likely always appreciated), you can form a better lasting relationship with your employees by showing them you care about their families, their health, and their overall well-being. 

When your employees are ready to get back to work, keep the benefits rolling, and they’ll be likely to ease back in comfortably. Companies like Amazon offer “on-ramp” programs that help employees to start working again at a comfortable pace. It starts out with a shorter schedule and offers a lot of flexibility and paid time off. 

If you’re not sure what the parents working for you really want, don’t be afraid to ask! Taking an interest in your employee’s wants will show them that you care about their lives, and they aren’t just a number to you. Being a parent and working at the same time isn’t always easy, and it typically requires a lot of juggling. You can make it easier on your employees, boost their sense of self-worth, and give your business a boost when you offer the right kind of support.

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