Massive Instagram Followers; Why You Must Have Them

A figure is a significant factor for social media users. They love to check the number of friends, followers, likes, comments among others. Well, as a savvy entrepreneur, these statistics should be vital to you as they are essential to developing an accomplished social media profile.

Instagram is one of the social media platforms where the number matters a lot. A high number of followers on Instagram is very useful for both official and individual accounts. And the reasons are as follows:

  1. Generating high followers for official pages

Professional pages are designed to gain more  insta followers to sell products or services. And consequently, the higher the number of followers, the more exposed your brand will be to the public. Nevertheless, there are some benefits of high followers which people know little about. Check them out!

With a significant amount of followers, Instagram becomes a fun place to be. And once your page becomes an exciting place to visit, you will get more comments, more likes, and interact with a lot of people.

The higher your number of followers, the higher your revenue. Once your followers begin to rise, your customer base will also improve significantly. While the manner in which you market your product plays a significant role in your sales, the number of prospects is also as crucial. When you get both marketing strategies and many prospects on the high side, then, you can only expect your business to flourish.

  1. Generating high followers for personal pages

People need a significant number of followers for different reasons best known to them. However, generally, more followers on personal accounts will offer the following benefits to anyone:

It helps to create a long-lasting relationship with people around the world. Instagram is one of the most comfortable platforms to connect with people. Hence, you can make a lot of friends with similar interest or hobbies to yours – if you don’t aim to make money or sell your product.

A personal Instagram account will help you to promote your hobbies. For instance, you can share the images of you painting your landscape as a hobby even though you don’t sell paints on Instagram. People with a similar hobby will gather to your page to share an interest in your fun activity. Sometimes, genuine interest and exposure can be more valuable than money.

Having more followers can make your page quite interesting. Most personal accounts on Instagram contain only friends, families and work colleagues as followers without no fun. If you have more followers on your page, people that get to see your page will believe that your page must be interesting. And consequently, people will follow you more than ever for some quality fun time.

Regardless of the type of account you run, having a higher number of followers matters and quite beneficial. While Instagram activities such as like, comment, and followers are essential factors for effective marketing, they are just as crucial for connecting with people that have similar interest as you do. Make the most out of your Insta followers!

 

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How to Add Skill to your career by doing Digital Marketing

Digital Marketing is a very highly demanded skill as the business and brands depending upon it for promoting their business, products and market research. Nowadays it is a very effective way to reach the market or a target audience as people are spending most of their time on a social media platform. It is easy to track and measuring advertising efforts precisely in digital marketing.

Best Digital Marketing Companies in Delhi, Noida and Gurgaon

People can get to digital marketing by learning some concept and some skill. This blog can show you how to learn digital marketing and make that a career.

Should you choose a career as a Digital Marketer?

Digital marketing is an ever-changing field that keeps people excited by having new technologies, Lead generation strategies and market to explore.

Another great thing about digital marketing is you always work with new people and getting new projects with new clients, so it is impossible to get bored when you are working in this field.

Digital marketing can apply to media like telephones, television and other connected platforms.

The major types which digital marketing focus are:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing      (SEM)
  • Content Marketing
  • Social Media Marketing         (SMM)
  • Pay Per Click Advertising        (PPC)
  • Affiliate Marketing
  • Email Marketing

Regardless On the platform you focus on. The goal of a digital marketer is same in all of these cases to drive traffic, engaging audience and convert the visitor into audience through online tools and channels.

Digital Marketing in Delhi

  • Learn by doing

Best way to learn digital marketing is to work in under freelancer or a consultant who have experience in this field. finding such an expert is not an easy task but it can benefit you well.

  • Blogging/ E-commerce

By working in this field may help you in learning digital marketing as well as it provides you specialization in another related field. You will also get motivated push by learning and applying digital marketing in a proper way can benefit your blogging.

These are the best way to learn digital marketing. If you are still interested in digital marketing but don’t know what to do here is the best option for you.

Learn digital marketing and start working in a professional company within 6 months. Get mentored by an expert in live training.

10 Free Social Media Templates With Uniquely Creative Designs

As a social media manager, clients can often expect you to wear many hats. Not only do they want an effective posting schedule, follower engagement & traffic to their sites; they often want you to design their graphics as well.

And in today’s competitive freelance marketplace, saying no can be the difference between keeping and losing your roster of clients.

To help you out, we’ve put together this round-up of 9 free social media templates for Photoshop, Illustrator, Canva & Sketch. You’ll be stuck for choice with readymade designs, so much so that you may add design to your list of available services…

1. Free Social Media Templates by BrandPacks

Though BrandPacks primarily create templates for print, their growing range of social media templates gives social media managers something to dig their teeth into.

These free social media templates are ideal for promoting product sales, events & promotions. Furthermore, as they’re available in both Photoshop PSD & Illustrator Vector, you’ve got complete control over the final design.

The generic design style and two-tone colour scheme mean they can easily be used for a wide range of brands and niches. Likewise, thanks to the square layout, these templates can be used across social media research platforms – from Facebook & Twitter to Tumblr, Instagram and more. And best of all? They’re free!

Download

2. Free “Thank You” Templates for Social Media

These free social media templates are particularly unique, but nonetheless useful – especially when it comes to branded social media marketing.

A common practice for popular social media accounts & influencers is to say ‘thank you’ after reaching milestones in fans, likes or followers. So, to help you post stylish Instagram “Thank You” posts, BrandPacks have created this free set of banner templates.

Download

3. Free Instagram Templates Pack

These free Instagram templates for Photoshop & Illustrator are ideal for fashion brands, retail businesses & social media influencers.

Thanks to the easy-to-customize graphics and readymade image masks, creating your own professional branded Instagram posts takes just minutes.

In particular, these templates are ideal for showcasing new products, blogs & inspirational quotes. Each template uses free fonts & comes in Adobe PSD & Vector formats.

Download

4. Free Valentine’s Day Banner Templates

It may be a little late to use these banners in Valentine’s Day promotions, but they’re a nonetheless useful asset to keep in your library of Social Media Templates.

Featuring a simple layout with minimal line-art illustrations, the templates are stylish, professional yet quick & easy to edit.

Switch the colours from pink and you’ve got yourself a highly-flexible template you can use all year round.

Sized as 1,200px squares, these PSD & Vector banners are perfect for posting on Instagram, Facebook, Twitter & more.

Download

5. Vana Fashion Instagram Pack

PixelBuddha is famed for their easy-to-use templates, with this Vana Fashion pack certainly being no different.

This fabulous set includes 8 Instagram Templates is compatible with Photoshop & Sketch. Their minimalism is easily combined with any type of picture: whether it’s an astounding look or a picture from your summer trip.

The templates are simply-customizable with their smart layers: even a beginner can create some decent images. Your stories deserve to be told through these beautiful templates.

Download

6. Bronze Collection – Free Insta Designs

This set of free social media designs are truly amazing, so much so I’m surprised they’re being handed out for free.

Crafted by Russian designer Liya Sechka and shared on her Behance account, this set of 18 unique layouts will bring a touch of luxury to any brand’s social media page.

Download

7. Napali Free Instagram Stories Kit

Instagram Stories are an increasingly popular way for savvy brands to connect with consumers and market their products. Therefore, it’d be silly to miss some Stories templates from this list of useful social media graphics.

This set of 12 unique & fully customizable templates for Photoshop & Sketch feature an upscale design style for fashion brands & influencers.

Download

8. Free Instagram Stories Templates for Canva

In recent years, Canva has become a powerhouse design tool for non-designers. So if you’re no Photoshop pro and you’ve been tasked with the company’s insta page – or if you’re just looking to improve your own – these free templates are an ideal place to start.

The collection includes 5 eye-catching story templates in PNG format; optimized specifically for Canva. They’re perfect for bloggers, podcasters, influences and creative entrepreneurs looking to update their audiences in a beautifully designed way.

Download

9.  Free Instagram Stories & Post Templates

These free templates by designer Olga Avdonina feature a beautiful blend of image masks, textures & neatly laid-out type. If your band requires a soft & elegant approach to social media marketing, these free Photoshop templates could be just what you need.

Download

10. Free Instagram Stories by Anastasia

From fashion brands and retailers to travel blogs and influencers, these free templates for Instagram Stories could be put to use by a wide range of users.

Blending large background photos, modern pastel colour schemes and eye-catching titles; these layouts are sure to deliver impressive brand results.

Download

What is Social Entrepreneurship?

The main role of entrepreneurship is to stimulate economic progress through action and innovation. An entrepreneur is usually motivated by the idea of changing a situation and always initiates direct action rather than waiting for instructions.

Social Entrepreneurship is all about identifying the social problems people face every day and achieving a social change by implementing entrepreneurial processes, principles, and operations.

It involves finding a solution to a social problem before creating, organizing, and then managing a social venture in an effort to attain the desired change. The change can be a lifetime process that focuses primarily on the improvement of the existing circumstances.

Entrepreneurship involves taking a lead to diversify the existing business or open up a new business. Social entrepreneurship focuses mainly on generating social capital and it doesn’t measure the level of performance in returns or profits.

Although this type of entrepreneurship is centered on non-profit making, it still creates the need to make a source of income. In addition, social entrepreneurship also works to solve environmental problems besides social problems.

A few examples of social ventures include women empowerment foundations, plants for the treatment of waste products and child rights foundations.

The Concept of Social Entrepreneurship

The main idea of social entrepreneurship is not only centered on solving problems and unpleasant situations in society but also directs the focus of an organization towards social benefits.

The reasoning behind it is that nonprofit businesses can also benefit from the primary focus of profit-centered businesses. This will require a sound strategy, customer focus, efficient operations, effective planning, and financial discipline.

A social entrepreneur can be a person associated with non-government or non-profit organizations that raise their funds through community activities and events.

Although most entrepreneurs are usually motivated by the potential of earning a profit, it doesn’t prevent an ordinary entrepreneur from creating a positive impact on the lives of other people in society.

How Social Entrepreneurs Take Action

Social entrepreneurship in modern times may be integrated with technology assets to provide more access to knowledge resources and widespread information.

A good example is providing high-speed internet connectivity to the remote communities. Another way people express social entrepreneurship is through the development of mobile apps that address the needs of the community.

This can include giving people ways to alert the city administrations about patterns of repeated traffic accidents, downed power lines, and burst water mains. Social entrepreneurs give voice to the community through technology by creating apps to report infractions that have been committed by law enforcement or city officials.

Why Has Social Entrepreneurship Gained Popularity?

Social responsibility is a differentiating factor in the age of heightened competition as it allows many organizations to appeal to certain buyer demographics.

Employees now have to make a choice on who they want to work for and most of them go for companies with high earning potential and strong missions. Financial pressures are worsening the existing social problems in the current economic crisis such as unemployment and poverty.

Social entrepreneurship is necessary as it mitigates the financial repercussions experienced today on the most vulnerable in the society.

Bottom Line

The field of social entrepreneurship continues to grow rapidly and it attracts the attention of many volunteers who are willing to create a positive impact on society. It has now become a popular term in university campuses and various social media platforms.

The main reason why social entrepreneurship has grown in popularity is that people can get to execute an idea they have held on for so long. The social entrepreneurs combine their brilliant ideas and implement them to bring a significant change in society.

Social Media Recruiting: How to recruit on Facebook?

Social Media Recruiting: How to recruit on Facebook?

facebook-recruiting

One of the biggest trends in recruiting over the past few years has been the use of Facebook to attract and convert talent. This practice even got its own buzzword – “Facebook recruiting”. So what is it exactly and how to do it #likeaboss?

facebook-recruiting

What is Facebook recruiting?
Simply put, “Facebook recruiting” is the process of recruiting (potential job candidates) through the use of Facebook. You can use Facebook to source, attract, convert and hire new employees. “Facebook recruiting” is a form of social recruiting and a vital part of recruitment marketing.

The benefits of Facebook recruiting
Here are the top 3 benefits of Facebook recruiting:

1.) Facebook is the biggest talent pool

Facebook is the largest social network site in the world: it has over 2.07 billion monthly active users, so more people will come across your recruitment ads on Facebook than on any other platform.

2.) You can reach active job seekers

It’s little known that active job seekers prefer Facebook – research shows that there are more job seekers on Facebook than on LinkedIn!

3.) You can also grab the attention of passive job candidates

Passive candidates are those candidates who are not actively looking for a new job, but would be willing to accept a better offer. Facebook is a great tool that can be used to get in front of these people.

How to recruit on Facebook: Step-by-step guide

Step 1: Find potential candidates

Did you know that you can use Facebook as a proactive sourcing tool? Facebook has a powerful built-in search engine, called Graph Search. Graph Search utilizes publicly-available information listed on Facebook users profiles. Facebook Graph Search allows you to find candidates who meet specific criteria using filters (e.g. city, education, company etc.).

Step 2: Create a Facebook page

Your company probably already has a Corporate page, but you should think about opening a Career page too because the audience and message you deliver on those two pages should be different. On your Corporate Facebook page you talk to your customers, and on your Career Facebook page you talk to potential employees.

Step 3: Share your company culture

If you display a great culture within your company, people will want to become a part of it! Post photos and videos which show what it’s like to work at your company. Facebook makes it easy to be visual with your storytelling. People want to be able to envision themselves working for companies, so here photos really are worth a thousand words.

Step 4: Create a job ad

Start by considering your tone of voice, which should be a reflection of your business’s personality and the vacant position you are looking to fill. Next, find or create an eye-catching image. Following, think of a great copy! This is your chance to communicate your key message in an inspiring way that will make potential candidates eager to work at your company!

In the end, don’t forget to add the target link that leads directly to a job listing.

Step 5: Free promotion of your job ad

There are two most important additional channels you can use to promote your job ads: Referrals and Facebook groups. Referrals on Facebook can be done with just one click and reach all of employees’ network on Facebook. Also, take advantage of: hiring groups, interest groups and student/alumni groups.

Step 6: Paid promotion of your job ad

Promoting jor job ads does call for a budget, but if done correctly, investing just a few dollars in promoting your job ad can really pay off bigtime! The reason why Facebook ads work so well in recruiting is because you can specify exactly who you want to reach. The targeting option lets you select location, age, education, interests etc. of the people you want to reach.

Step 7: Use Facebook Live

Facebook Live streaming makes it possible to interact with your potential candidates in real-time via live chats and videos. Live video session is a unique opportunity to introduce your team, give a tour of your office and answer candidates questions in a real time and in a really engaging and fun way!

So should you do Facbook recruiting?

Facebook is and will continue to be a powerful recruiting tool in 2018. With new features rolling out and new trends emerging, we can expect a lot of new opportunities for recruiters, HR professionals, business owners and small business CEOs to connect instantly with thousands of high-quality candidates through Facebook.

Employer Branding on Social Media: Best Examples

Employer Branding on Social Media: Best Examples

Browse the best Employer Branding examples found on Social Media and learn how big brands use Social Media to promote their Employer Brand and attract top talent.

Employer-Branding-on-Social-Media-Best-examples

Employer Branding on Social Media: How to do it?

You have probably already heard that you should put more effort, time and money into promoting your Employer Brand on Social Media.

What nobody is telling you though, is how exactly to do that.

What type of content should you publish on your company’s social media profiles in order to portray your company as a favourable employer?

Here are 8 inspiring examples of great content big brands use to promote their Employer Brand on Social Media.

1. Employees’ testimonials

Feature your employee stories and testimonials.

Sharing their personal stories will make it easy for your potential candidates to see what type of people you are looking for.

Example: Marriott

Marriott International, Inc. is a leading global lodging company with more than 6,000 properties in 122 countries and territories.

Marriott has a great Instagram page called Marriott Careers, where they often feature their employees’ testimonials.

Are you ready to meet Duffy?! 🙂

Employer-Branding-on-Social-Media-Best-examples

2. Office and workplace

Share the videos and photos of your office environment.

Don’t worry if you don’t have the coolest office space ever.

Most candidates don’t expect you to have a huge yoga studio or a video game room in your office.

They just want to see the space where they could be spending the majority of their day.

Highlight details of your office that send out the good vibe. Maybe you have a cozy coffee corner. Or a great view. Or some interesting posters on the walls.

Example:

L’Oreal’s Instagram career page is called L’Oreal Talent.

Although L’Oreal surely has many of those offices “to die for”, they still keep it real by posting photos of their employees’ desks.

Employer-Branding-on-Social-Media-Best-examples-1

Employer-Branding-on-Social-Media-Best-examples-2

3. Perks and benefits

Make sure you also highlight perks and benefits you offer to your employees.

Example:

Here is another great example form Marriott’s Instagram page.

Employer-Branding-on-Social-Media-Best-examples-3

Your company probably can’t offer an employee discount for a vacation on exotic islands. :sigh:
But hey, you company surely has something special that you offer to your employees, weather it is flexible working hours, tuition reimbursement, gym membership, free lunch etc.

4. Company culture

A great company culture is based upon positive relationships with colleagues, managers and company’s leaders. You should send a message that your company culture is characterized by trust, collaboration, team spirit and support.

How can you do that?

Example:

Here is an absolutely brilliant example of showcasing company culture on Microsoft’s Instagram page.

Microsoft know that a little sign of appreciation and support can mean a world of difference. ♥️

Employer-Branding-on-Social-Media-Best-examples-4

5. Company events

Besides your business related events, it is also important to present your events which are not directly business oriented.

These events include team building activities and any similar events and social gatherings of your employees, such as parties, celebrations, special occasion etc.

Example:

Nanobit is a company specialized in developing and delivering mobile applications and games.

They often organize saturday Game Jams where their employees gather in office to play games, socialize and have some fun together in a relaxed and cozy atmosphere.

Employer-Branding-on-Social-Media-Best-examples-5

6. Awards

Make sure to highlight every award, certification and recognition your company receives.  Celebrate your success and don’t forget to thank your employees for their hard work and commitment to a higher cause.

Example:

HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

Hubspot has recently been awarded as the Best Place to Work in 2018. on Glassdoor. Here is their celebratory Instagram post.

Employer-Branding-on-Social-Media-Best-examples-6

7. Recruiting content

Creating and sharing specialized recruiting content is a must if you want your company to be perceived as a serious employer.

But what do I mean by “specialized recruiting content”?

Recruiting content is a social media content created created with a goal of informing your potential employees’ about your hiring process.

Example: Microsoft

Microsoft has a great Facebook career page called Microsoft Life.
Microsoft Life regularly hosts live interviews with Microsoft’s recruiters.

Potential candidates could send in their questions before the event and tune in during live broadcast.

Candidates who weren’t able to follow the live broadcasting can watch the recording of the event posted on Microsoft’s Facebook career page.

Live interviews are a great way to open a dialogue with your potential candidates and answer their questions.

Below you can an example of Facebook post Microsoft used to announce their event.

Employer-Branding-on-Social-Media-Best-examples-7

Employer Branding on Social Media: Lessons learned

Social media makes it easy to be visual with your storytelling.

People want to be able to envision themselves working for companies.

A great way to enable them to do it is by using photos and videos across all your social media platforms.

Show off your Employer Brand by sharing stories, photos and videos of:

    • your employees testimonials
    • your office and workspace
    • perks and benefits
    • your company culture
    • educational, corporate and recruiting events
    • awards and recognition you won (especially Best places to work recognitions)
    • specialized recruiting content.

There is no magic formula for choosing the right type of content and communication channel that is guaranteed to work for every position and every company.

What will work best for you depends on your candidate persona. A candidate persona is a semi-fictional representation of your ideal candidate.

Based on your candidate persona, you will be able to define the right type of content and the appropriate channels to distribute it.

We hope that examples presented in this blog have inspired you and provided some interesting ideas you can use to create your own winning Social Media Employer Branding strategy! 🙂

The Importance of Social Media for Landscaping Businesses

The Importance of Social Media for Landscaping Businesses

Social media has had a significant impact on the way businesses operate online. While running a website is still the cornerstone of online presence for many companies, it is becoming increasingly important to utilize social media in any serious online promotion strategy. Landscaping companies are not an exception in this regard. Implementing a social media marketing campaign is vital for promoting services such as landscaping, which used to rely on traditional marketing to reach new customers.

Although setting up a social media profile for a company is fairly easy, reaping the full benefits of social media marketing requires time and effort. To achieve maximum impact in the shortest amount of time, landscaping businesses need to understand the specific advantages of social media promotion, and how to best leverage them when developing their online business strategy. The following article will highlight the key aspects of social media marketing every landscaping company should take into account before engaging in social media marketing.

Benefits of social media

Social media promotion works by adding another layer of complexity to traditional marketing. Here is what you need to know.

1. Product Marketing

The most direct way to using social media to promote your business is by introducing your goods and services to users. Think of your social media page as a catalog of that you can update in real time. For example, whenever your company starts offering a new kind of garden layout, this new product should be announced with a social media post. Make sure to include the description of the product, its possible uses, its price, and at least a single picture. Social media users should get all the information they need to make a purchase if they’re in the market for the type of product you are selling.

2. Brand Awareness

In addition to advertising particular products, companies need to work on promoting their brand as a whole. The goal here is to form an association between the company name and a specific idea. A landscaping company like Oztech would, for example, highlight their expertise in awning, making sure to reinforce this idea throughout their social media channel. Using slogans, logos, and other company identifiers is a key component of establishing brand awareness in visitors.

3. Online Word of Mouth

While maintaining a social media presence requires constant work on the part of the company, this does not mean that promotion is wholly reliant on direct advertising. Social media sites are by definition places for discussion. Establishing a social media presence for your company enables it to become a part of the online conversation, giving it another promotion vector. If people online are talking about your company, you stand a much greater chance of reaching the target audience for your products. The goal is that whenever there is a conversation about landscape design, horticulture or earth removal, your companies name is on people’s lips.

4. Search Engine Optimization

The content you produce for your social media profile has one additional use – it can be reused on your website as well. This is important because content is a key component of optimizing your search engine rankings. Specifically, by using targeted keywords throughout your social media posts, you are establishing a regular source of SEO content, which you can then host on the company blog or website. The more content you have, the more likely your company is to become eligible for long-tail keywords relating to landscaping, which have a greater impact on conversions.

Social media platform overview

Each social network has the potential to benefit a landscaping business in different ways. Here are the three major platforms every company should use to their best advantage.

1. Facebook

Facebook is the one network you should be using by default. The sheer size of its userbase guarantees that even a minimal investment in social media marketing can bring tangible benefits to any sort of company, including landscaping oriented ones. As a platform, Facebook gives companies the tools to promote themselves through multiple kinds of content, including text, images, video, ads, online communities, and more.

2. Linkedin

Maintaining a Linkedin profile is essential for establishing connection with other businesses related to landscaping. Arranging cross-promotion deals with these companies is an important step for taking your online marketing strategy to the next level. Linkedin is a great source of business-related information as well, offering guides, statistics, and advice from industry leaders.

3. Instagram

When it comes to image-based promotion, Instagram is the top player in the market. By posting quality images to your company profile, you are establishing yourself as an online taste-maker, which attracts aesthetically minded people. These individuals potentially have a large number of followers, so appealing to them gives your business greater viral marketing potential.

5 Social Media Recruiting Tactics You Haven’t Thought Of Yet

5 Social Media Recruiting Tactics You Haven’t Thought Of Yet

Written by Helen Sabell, CEO & Principal of the College for Adult Learning.

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In our current digital era, it is so easy to reach a wide group of people from your fingertips. It is important for companies to have strong social media recruitment strategies so that they can fill their teams with the best candidates for each position. Social media recruiting is one of the most effective tools in attracting talented professionals to your organisation.

Read on to learn how you can improve your social media recruitment tactics and increase your chances of finding the perfect candidate for your role.

Sourcing Candidates

Sourcing potential candidates via social media is an excellent strategy, especially with people using an average of five or more social media platforms. LinkedIn is the most common social media platform recruiters turn to in order to find talent and it is an excellent place to start. However, if people are using more than five social networks, surely there’s room to branch out?

Instead of heading straight for LinkedIn, try other social media sites like Twitter, Google+ and Facebook to source new talent. Specialised search tools such as Followerwork can search through Twitter bios for job titles and keywords. Chrome browser extensions such as Intelligence Search, can easily search Facebook and Google+ and help you find potential candidates.

You can also use social media to filter out bad candidates since how someone behaves on social media can be a direct indication of their attitude. If you find that your candidate’s values do not match your company’s you can cross them off your list before you go through the lengthy recruitment process.

Monitor Your Competition

Social media is not only an excellent form of finding candidates, but you can also use it to keep an eye of your competitors. There are many tools available to recruiters to monitor the social media activity of their competition. Certain tools allow you to set up search columns which display how often certain hashtags and key terms are mentioned on sites such as Twitter. Such insights can allow you to get a leg up on competitors and improve your on social media tactics.

Targeted Facebook Ads

Targeted Facebook ads can be a great opportunity to connect with the best candidates. Many companies are investing a large portion of the advertising budget towards Facebook ads. Targeted Facebook ads allow you to choose certain demographics so that your ad is seen by the groups you are looking for. For example, if you are searching for an entry-level candidate, you may target a younger crowd (e.g. early 20s). It is an excellent way to narrow down your search and make sure you are reaching the right people.

“Occupational targeting” is also an excellent strategy to make sure your Facebook ads reach users who are experienced and working in your desired industry. You can alter your settings so that you are targeting users from particular companies, job titles or adult education courses.

Engage With Candidates

Social media platforms are a great way for you to communicate with new and current candidates throughout the recruitment process. Your Facebook page is a great tool for communicating your company’s image to potential candidates. Be sure to include useful information about the work culture, locations, employee testimonials and other relevant information.

Encourage your candidates to visit your page and ask any questions they may be pondering. Be sure to present an accurate image of your company as most people can usually tell if you are being ingenuine. You will pull in more talent if you provide an authentic persona of your company. 

Participate In Online Discussions

Social media can give you the opportunity to make sure you are present in the right conversations. Through the social media sphere, you can sort through your pool of candidates and find the right people. Being present in LinkedIn groups and using hashtags is a great strategy for making sure your job ads are seen by your target group. Make sure your job hashtags are unique and carry some relevance to the role.

Adult learning forums are constantly active, with many students seeking job advice and eager to gain experience. Online forums like these are an excellent place for recruiters to source talent and find the right people for their positions. Make sure you are getting your brand out there so that you have a well-known presence online.

Recruiting through social media strategies opens up a world of opportunities for HR professionals. It is a vital channel for sourcing new candidates and reaching the best people for the job. Start getting to most out of your social media recruitment strategy today.

About the Author:

Helen Sabell

Helen Sabell works for the College for Adult Learning, she is passionate about adult and lifelong learning. She has designed, developed and authored many workplace leadership and training programs.

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Future of Work Trends, Part 5: Tech in HR, Human vs. Machine

Future of Work Trends, Part 5: Tech in HR, Human vs. Machine

Tech vs. Human in HR

Human Resource forms one of the most important parts of any organisation. It is one department which deals with employee recruitment, management, appraisals, payroll etc. Every day they have a hell lot of work to do from lining up candidates for vacancies, taking their interviews, maintaining policies and HR records, handling employee concerns, administering compensation and company programs, etc. All of these activities were done manually before the introduction of low-cost cloud-based services. Nowadays in various organisations, the HR department is automating many of their daily activities.

A growing trend of more and more HR activities moving online is the talk of the season. The rise of cloud based services has enabled HR to off-load much of their mundane work increasing efficiency and saving time. With the rise of new technologies like Big Data, Cloud Computing, etc. the HR world is changing forever. Many companies are using these online services to manage their HR resources function which has made it easier to track employee performances and training programs.

Employers are now taking their HR functions online with the help of cloud based services, customised mobile apps and social media. Employees now have more power over various things like punching in for work, accessing their salary slips & attendance records, requesting for leaves, etc. Various companies are using messaging apps like Slack, Google Hangouts and similar tools to create a group of team members to discuss the project work and official matters.

In various mid scale companies, employees are directly coordinating with their HR over these various chat or messaging bots for their general concerns like benefit programs, compensations, PF settlement, etc. Various companies now enable their employees to make use of their smart phones, where employees use their touch screen finger-scan to punch in their time which is connected to the attendance records. Employees can use the company’s employee portal to login into their dashboard to apply for medical benefits which were previously done by filling huge forms and submitting it to the HR.

So, whether you are looking for a job, considering a career change or want to get into freelancing, these trends will help you plan better for your career. Rapidly changing technology will bring more trends which will change the entire perspective of workplace and employment sector for good. And whilst all this automation is great, there is always something fascinating about the perfect balance especially as within people related jobs automation is great to support mundane tasks or make paper processes online and manual, but it is not good when distressed employees are managed via bots online or job loss news is received in very inhumane or impersonal ways via the same systems and online tools.

With this blog, we end our series on the future of work, we hope you enjoyed reading them all and if you missed any of them you can check them all out on our website or via this link. To read more on similar topics explore our blogs; to speak with us about employer’s hubs and how we can help transform your contractor talent management by bringing efficiencies through our simple cloud platform, get in touch.


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Developing A Proactive Crisis Management Plan

Developing A Proactive Crisis Management Plan

Reputation

Since the arrival of platforms like blogs and social media, brands have been granted many more opportunities to be transparent, authentic, and accessible to their audience. The capacity for instantaneous communication, however, have also created spaces in which negative narratives can spin out of control faster than ever before.

While no brand ever intends for something to negatively impact the online reputation of its business, it’s still crucial to have a contingency plan in place. 59% of businesses will encounter a crisis at some point in their lifespan, and the after-effects can continue to plague their search results long after they navigate through it.

How To Manage a Reputation Crisis for Your Business

Preparation is key in mitigating future problems, so it’s worth taking the time to develop an actionable crisis management plan with your brand’s key stakeholders and communication experts before a crisis strikes. Forming a crisis management plan drastically reduces the probability that an erroneous or negative article will rank in your top search results long-term.

Engage With Your Customers

According to a study conducted by global advertising agency Havas, consumers are more likely to support companies that take the time to engage with their audiences. Make sure you know where people are talking about you, and keep track of what’s being said. It’s easy to focus on one platform or a single negative article and lose sight of the big picture as it relates to your brand.

Engaging with your audience through social media has many benefits, but it’s important to go about it the right way. It’s impossible to foresee every scenario, but there are a few things to keep in mind when attempting to strike the right balance.

  • Always be mindful of tone and context when posting.
  • Respectfully acknowledge and reply to complaints and criticisms of your business online, don’t avoid them.
  • Promote your brand, but don’t overdo it.

A recent study found that 85% of respondents needed to see a product or service more than once before deciding to purchase it, but that 58% were annoyed by too many promotional messages on social media.

For more tips on how to prepare for a crisis – and weather the storm if you find yourself in the midst of one – check out the following guide:

The 4 Pillars of Crisis Management by Reputation Management | The HR Tech Weekly®


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