HR Onboarding Techniques for New Companies

A startup’s onboarding process can be less process — and more improvisation. But as your company scales, a system is needed to get your new administrative hires started on the right foot. A Bamboo HR poll found that employees who quit in the first six months of being hired felt that the job wasn’t what they expected. More than half (54%) said they quit because they didn’t want to do the job any longer, or their role wasn’t what they expected from the interview.

Considering the amount of time and effort it takes to find and onboard a new hire, retaining staff should be a priority. And it all starts with the Human Resources manager and team — the employee’s first point of contact for onboarding. Across all industries, HR managers are hired for their abilities to communicate and present information. Here are some techniques and security tips for new HR managers to present the best possible onboarding process for their new hires.

Best Cybersecurity Practices for HR Professionals

The HR department is responsible for sensitive employee information, including:

  • Social Security Numbers (SSN).
  • Medical records.
  • Birthdate.
  • Home address and family member information.

In most cases, the sensitive information is kept digitally in computers or on the cloud. This practice is generally safe, but there are vulnerabilities you should look out for to prevent the data from being compromised.

Comply With Recordkeeping Regulations

Keep updated on federal, state, and local privacy laws on how records should be kept and make sure you and your department are following the rules. Regulations may change, so it’s essential to review your company’s process, compared to current laws, and update the company privacy policy as needed. Consider the following regulations:

  • Employee record retention: The S. Department of Labor outlines how long a company’s HR department should keep records. Employee payroll documents and collective bargaining agreements must be kept for at least three years. Time cards and employee schedules must be kept for at least two years.
  • Medical records location: The Americans With Disabilities Act requires employers to keep confidential medical records such as health exams, worker’s compensation history, and leave requests separate from employees’ personnel files.
  • Data breach reporting: HR professionals in California must notify employees if the company reasonably believes their personal information was accessed by an unauthorized individual.

Know the Proper Method of Disposing of Sensitive Paperwork

Disposing of employee data is a combination of company policy and federal, state, or local regulations. Know how long you should legally retain documents and data, as well as how your company disposes of it.

Sensitive records may need to be burned or sent away to an outside service to be destroyed in compliance with federal regulations. Following your company’s guidance on the disposal of data and documents is essential to avoid data being reconstructed, read, or distributed illegally.

Look Out for Internal Cybersecurity Threats

Most HR employees are aware of the danger of external cyber attacks from hackers, phishing, or viruses. But company software or an employee’s access to internal systems can also create threats.

An example of an internal threat is email. You send a requested employee file to the wrong email address and end up compromising your hire’s private information. To minimize internal threats, follow these steps:

  • Never use or disclose an individual’s full social security number in correspondence.
  • Turn off the auto-fill feature that remembers numbers or email addresses in your email and word processing programs.
  • Regularly run virus and malware checks on your company computers.
  • Take your cue from the healthcare industry and keep software and operating systems maintained and up to date.

Best HR practices for New HR Employees

Onboarding new hires is a critical aspect of the employee’s future in the workplace. The HR department is responsible for reinforcing the company’s image, projected during the recruitment process. Getting off on the right foot is essential. The HR department should implement specific practices to ensure new employees know what to expect on their first day and beyond.

Start the Onboarding Process the Day Before the New Hire Starts

The reasoning behind this step is so that everything is organized before the recruit arrives. Have employee handbooks and documents ready. Set up and equip the new hire’s work station. Create logins and email credentials beforehand. Make sure staff know about the new hire’s arrival and assign a mentor in advance. Having the important elements prepared in advance allows onboarding to go more smoothly on his or her’s first day.

Create a Welcoming Environment

The new hire’s first day sets the tone for the employee’s time at the company. A welcoming environment and a little creativity during the onboarding process doesn’t take much effort but makes a big impact on new hires. There are several elements that can create an ideal work environment — the office space, the initial point of contact, and the support team available to guide new employees. Consider these ideas:

Set the Stage With Good Lighting

The dark corner without a window can be demoralizing to staff. In fact, a study found that employees think good lighting is the No. 1 office perk. If your office environment lacks natural light, replicating the effect using certain lighting techniques can make a difference:

  • Create different lighting zones including overhead lighting, ambient lighting, and desk lighting
  • Use lightbulbs of a specific temperature (6500k) to replicate natural outdoor light and switch to LEDs to avoid overloading the office’s electrical system
  • Use light or white colors for surfaces and walls to reflect light and provide a brighter environment

Get Creative With Employee Perks

The best way to welcome a new employee to HR or other administrative role is with a surprise or an unexpected detail. Most new hires know what to expect on the first day — a pile of paperwork to be completed, handbooks to read, and an overload of information. But imagine welcoming them with a gift basket featuring a massage gift certificate, snacks, or a gift card. The small gesture could break the ice and shake the first-day nerves off.

Personalize the New Hire Welcoming Process

You’ve staged a well-lit environment that encourages productivity and created a thoughtful welcoming gift as part of the new hire onboarding process. Ensure new hires know what team members they can reach out to if they have any questions. Personally welcome each new employee and introduce them to key support staff, available to guide them through the initial work stages, to set recruits up for long-term success.

Onboarding for Future Success

Developing an effective onboarding process takes time. The effort will be worthwhile — your new hires are investments into your company’s future and should be given the best start possible.

Protecting their privacy with proper record keeping of their personal data, providing an environment that’s bright and conducive to productivity, supporting their growth in the company, and delivering on the promises made during the interview process will likely increase your chances of nurturing a long and successful work relationship.

Image Source: Pexels

How to Build a Positive and Healthy Company Culture

If you think back to the different companies you’ve worked at over the years, each likely left a different impression on you. This is because every company has a different company culture consisting of different of unique values, ways of operating, and management style.

Company culture matters because it not only helps create a unified workforce, it can also be a key to success. In fact, Deloitte’s core beliefs and culture survey discovered 94% of executives and 88% of employees agreed that distinct workplace culture is imperative to run a business successfully. The survey also found a correlation between those who described themselves as being happy at work and their company having a distinct culture.

Positive company culture can lead to more engaged employees who are fully-present and passionate about the work they do. After all, ultimately, employees want to have a positive experience when working at an organization — and it’s your job as a leader to provide that. HR plays a significant role in creating an office culture as it begins with hiring candidates whose beliefs and values fit into that culture. As Jessica Herrin, founder Stella & Dot states; “shaping your culture is more than half done when you hire your team.” On that note, here are ways you can build a positive and healthy company culture.

What is Company Culture?

When you think of company culture, what first comes to mind? Perhaps it’s a state of the art gym and having access to unlimited snacks, or maybe it’s the daily flexibility and laid-back atmosphere. While these can be elements of company culture, there is so much more to it.

Edgar Schein, author and former MIT professor defines company culture this way: “Culture is the deeper level of basic assumptions and beliefs that are shared by members of an organization, that operate unconsciously and define in a basic ‘taken for granted’ fashion an organization’s view of its self and its environment.”

In essence, company culture is about deciding what your values and beliefs as a company are and ensuring you have a team of people ready to live by them. Harvard Business Review concludes that there are six components of great corporate culture, which include:

  1. Vision
  2. Values
  3. Practices
  4. People
  5. Narrative
  6. Place

When all of these elements are fused together, you should have a differentiated culture, improved performance, and a lasting organization. But how do you go about creating a company culture that supports the fulfillment of your overall mission and business objectives?

Hire the Right Team

Your staff are the people that will embody and create the company culture, so they’re a good place to start if you want to improve it. It is imperative that you hire new employees based on cultural fit as they will create your company culture.

A job interview is a good way to help you hire for culture fit, but you have to go beyond the information you find on their resume. Ask questions that will give you a sense of their values such as what motivates them to do their best work, or whether or not they’re still friends with old colleagues. Behavioral assessments are another good way to see how they approached work situations in the past and if they’ll fit well with your team.

Once you hire the right people, you also have to familiarize them with the new culture. Shoe and clothing retailer Zappos did this by creating The Culture Book, which consisted of employees’ definitions of company culture. This is a single example of how you can get new recruits to understand your company, what you value, and how to function within the confines of these beliefs daily.

Prioritize Job Satisfaction

Satisfied employees are likely to be happier, better engaged, and more productive. For this reason, if you want a positive company culture, you need to ensure your employees are satisfied. Monster composed a list of top ten companies based on worker satisfaction, and one member of this list includes a holding company run by Warren Buffet. Just a few of the reasons his company made it there are reportedly because of the fun atmosphere, great leadership, diversity, and flexibility.

To achieve employee satisfaction, you need to find out what their needs are and how you can help them create a balance between work and their personal lives. Know that it also doesn’t have to be a guessing game as you can get feedback directly from your staff to enhance their employee experience. For example, if you receive feedback that there isn’t enough opportunity for growth and development, you could put training programs in place. If not, your most valued employees could choose to resign in favor of another company where they see themselves growing. Seeing as turnover causes employers hundreds of thousands every year, it’s a cost worth avoiding.

Next, acknowledging employees for the contributions they make to your organization is important. Research by Gallup found one of the main reasons an employee leaves a job is because they don’t feel appreciated. Recognize yours in a way that’s meaningful to them, such as by verbally praising them or sending out an email. For those that like to be recognized with rewards, you could offer employee stock options or another form of physical of financial incentive. It’s a way of rewarding them for helping the business meet their objectives which can have good returns in terms of productivity.

You can learn more lessons about company culture from successful organizations like Apple, Virgin, and Airbnb. Two key lessons incude the golden rule — essentially, focusing on how essential it is to treat your staff how you want to be treated. Doing so not only ensures your employees are happy, but it’s also a way to preserve the reputation of your company.

Lead by Example

When it comes to company culture, it’s critical that you lead by example. Good leaders should be able and always willing to listen and show empathy, as these are integral components of a healthy business setting. Being empathetic towards employees sends a message that their feelings matter and they are seen as well as heard. This, in turn, can help you develop a staunchly loyal and more connected workforce. Additionally, you’re teaching them how to behave and treat others within your company. When you see others embodying positive company culture, champion and encourage them.

Building a positive and healthy company culture isn’t a single day’s work. It requires the upholding of core values and consistency, and at other times, it requires tearing down values or old traditions that don’t resemble the company culture you’re aiming to build for the sake of integrity. At the end of the day, positive company culture is an impetus behind a thriving business.

Image Source: Unsplash

Creating an Employee Benefits Package that Will Attract and Retain Talent

As you may have heard, our economy is doing quite well, and the unemployment rate is lower than it has been in many years. This boom has led to more opportunities for qualified applicants to find their dream jobs, and now is the ideal time for companies to bring in the best and brightest. However, there is a lot of competition among companies, often in your same industry, so you need to come up with a benefits package that will not only attract the top talent but keep them with your organization for the long haul.

Times have changed, and meager benefits such as free coffee and soda or the company lunch now and then are no longer enough to draw in the best people for your business. Instead, you need to think bigger, with benefits that both make a candidate’s professional life better and improve their personal lives as well.

Flexible Scheduling

The idea of driving into the office every day to work eight hours with a 30-minute lunch is no longer as appealing as it used to be. In fact, over 88% of candidates reported that having a flexible schedule was one of the most attractive factors when considering a job. People want to have a work-life balance, so they are not too stressed at the office, and they have time to care for their loved ones.

Flexible schedules could mean split shifts where an employee comes in a few hours in the morning and then returns later that evening. It could also entail a modified week where employees work four 10-hour days and have a three-day weekend. With either of these routines, people can schedule their appointments or set a predetermined day to spend with family. This schedule could also help the company: when employees know that management trusts them to work flexible hours, they can also be more productive.

The opportunity to work remotely for at least half of the week excites about 63% of applicants because it lets them skip a costly commute, save money on clothes, and allows the chance to work from the comfort of their own home. Providing this opportunity creates a feeling of trust between the employer and the employee and can also increase productivity and improve their health. Again, this benefit is a win-win for the company as it cuts costs on office space, utilities, and equipment.

Health Plans

These days, health insurance is more important than ever. When a company provides affordable, comprehensive, and easily accessible health insurance, they show that they genuinely care about the health of their workers, and potential candidates see that. In some cases, the only place that a person can afford health insurance is at their job, so it makes a big difference. 

A good health insurance plan shouldn’t drain the paycheck and should offer plenty of options and plans from which to choose. Great health plans will have a soft spot for pre-existing conditions. So if a warehouse worker had a bad back and wanted to go to a new job, they would want to know that if they were injured again, they would still be covered with the health plan, or at least under workers’ compensation insurance

Wellness programs are also great perks and could include complimentary gym memberships, smoking cessation programs, or healthy food or snack options at lunch. Some companies also have a wellness plan built into their health insurance premiums, so if the employee passes regular health assessments, their monthly payment would be lower. This is a unique benefit, so candidates will surely notice if your business includes this perk. The point is showing the potential employee that you genuinely care about their wellbeing.

Benefits for the Future

Getting a new job is no small task, so when people look for a place to work, they want a company that they can stay with for the foreseeable future. They also know that life happens, and things can change as the years go by. A company with great benefits understands this idea. If they offer perks that encourage employees to live their lives to the fullest, then the employee will appreciate the business even more. 

For instance, companies that offer extended paid time-off programs give the employee the impression that they are free to live a life outside of work. The time off also provides the employee the chance to refresh so they can return to the job more focused and productive. Your business should also offer a minimum of six weeks of paid family or paternal leave for both mothers and fathers. Again, this gives the impression that your company cares about their outside life and offers parents a chance to cherish their children, so they are happy when they return to work. 

A good retirement plan shows the candidate that you are hoping to retain and mold them at your company for the rest of their working career and people like that kind of job security. Retirement plans might include a pension plan or a 401k with an employer match. Some of the more highly ranked 401k plans include an incentive like a 6% match after the employee puts in 1% of their income or matching 100% of their first 6% of contributions. Companies that want to draw in more talent for the long term should highly consider such options. 

In the end, a company that genuinely values its employees will stand the test of time. People want to know that they are not working for a faceless organization, but instead, a business that truly appreciates its top talent. Incorporate these benefits now, and you could see an uptick in quality candidates.

Image Source: Unsplash

Tech-Savvy Hiring for a Remote World

There’s no denying the business world is going remote.

Over time, advancements in technology have grown to such an extent that the need to drive back and forth from an office is quickly becoming a thing of the past. In fact, some reports state that 70% of people around the world work from home at least one day per week.

Luckily, this revolution has provided human resource teams with a slew of new tools that make acquiring the best remote talent easier than ever. Video software, translation services, and applicant tracking systems are all helping companies around the world find the top talent, and the businesses that utilize them the best may come out ahead.

Preparing Your Business for Remote Work

Introducing remote employees into your company is not a process that can be taken lightly. Before you even begin to think about your staffing needs, you first need to ensure that your current systems are properly designed for remote work. It can be quite an undertaking, which can be made easier with professional user testing.

The process usually involves hiring a firm to find individuals with testing experience who will sign onto your systems and perform tasks and tests that you request. One of the most significant advantages of remote user testing is that you can use either local testers or individuals from around the globe. This independent testing will mimic the work environment of your future remote employees and give you validation that your systems are working correctly. Remote testing is also less time consuming, as you are not wasting resources by bringing individuals into your office.

In most cases, HR won’t be able to see the remote tester actually working through the tasks live and will instead get a recording at the end along with any follow up questions. Once findings are recorded and tweaks are made, a second round of testers should come in to ensure that all systems are ready to go. Testing should also be completed down the road as system updates are implemented.

Applicant Tracking Systems

Once your remote operations are up and running, it is time to find your employees. The first step of that process includes sending out a job listing and then receiving applications. When you open the flood gates and hundreds of resumes come flowing in, organization is key. This is where applicant tracking systems can save the day.

When applicants send in their resumes, the tracking system files and sorts the applications in order to present them to HR and the hiring manager in an orderly fashion. The manager can then use the system throughout the rest of the hiring process to set up phone interviews, collect background information, and send out final hiring paperwork.

As technology advances, so do the tracking systems, and current models can compile the resumes as well as “read” and rate them based on how well they match the job description. The significant benefit of using these systems is that they cut down on administrative tasks, and the quicker you can get your remote candidate through the process, the less likely they are to look elsewhere and opt for a different job. If you are looking to expand your remote operations over time, then you want to cultivate this positive candidate experience to create good word of mouth and avoid future turnover.

Advancements in Video Interviews

With the proper candidates selected, the selection process then moves onto the interview phase, and if you are looking outside of the local area, then in-person interviews may not be feasible. Luckily, advancements in video technology are making the process easier and as seamless as if the individual were sitting in the same room. One current trend is providing potential first-round candidates with a “one-way” interview where questions are supplied, and the applicant can answer them via video on their own time. This way, the candidates can feel less nervous and more natural, so that HR can get a better idea of their personality before the face-to-face video interview.

As time goes on, more advanced video interviewing software is coming into the limelight. Video packages, such as that developed by MyInterview, allow you to not only talk to the candidate live, but the software also uses machine learning to analyze the applicant’s answers for professionalism and reasoning skills. Another advanced program is VidCruiter, which offers a suite of tools, including a system that ranks candidates based on qualifications and intuitive filters that specify the candidates that you should interview first.

When reaching out to candidates on an international level, it is important to find the best candidates while keeping expenses in check. There are also potential language barriers to overcome. Calling the applicant with the help of an over-the-phone interpreter could help you to fill in the blanks. The last thing you want to do is miss out on a great employee simply because you can’t communicate properly.

The remote landscape is growing at a steady pace, and if employers want to stay ahead of the pack, they must utilize these remote hiring tools.

Image Source: Pexels

How to Plan a Successful Networking Event

Building your company’s profile can be a challenge. The marketing department only has so much control, but the overall image of your business can impact how well you attract and retain top talent.

Fortunately, you can make a big splash without having to run a significant PR campaign. By planning and hosting a successful networking event, you can position your company as a leader in your community and your industry.

What makes networking so powerful? And how can you ensure that it will be successful? Here’s what you need to know.

The Power of Networking

You may be tempted to think that networking is best suited to a time when you, as an individual, are looking to break into a new field or a new position. The truth is that a strong network can give you a competitive edge at every stage in your career, and this includes every stage of a business. Keep this in mind as you plan your networking event. Help people get the most out of the experience by providing tips on how to network successfully.

You can emphasize the practice of soft skills such as eye contact, positive body language, and listening. Encourage attendees to ask targeted questions and show genuine interest in the people they meet. Most of all, be a valuable resource for those who attend and continue to keep in touch after the event is over. Your organization should be building long-term relationships, after all!

As you think about who to invite and who should speak, consider those who have a lot of awareness of your industry and its challenges. These could be people within your company, or you can invite speakers from other areas within the business. Be sure to include people with a variety of backgrounds, such as cultural, gender, educational levels, and more.

A successful networking event can help put your company on the map with potential customers, employees, and others in your community. People love to talk about the great events they’ve been to, so you gain exposure well beyond the attendees.

Make it Easy to Sign Up

The tech behind your enrollment and reminders can be one of the best assets you have for your event. Not only is it easy for attendees to use, but it will also hold a wealth of information about the people at your event that you can capitalize on later.

Of course, you need an idea of the headcount so you can plan your event accordingly, but don’t overlook the contact information you gather. These people are the potential employees, clients, and connections that your business needs to grow and move forward.

Once folks arrive, have them check in even if the event is free. This allows you to see how many people actually attended compared to who signed up. Create badges from the registration data that you can scan before speaker sessions. This will allow you to see what sessions were the most successful. You can then follow up and get feedback on the event and connect more closely with attendees. With excellent networking on your part during and after the event, you’re much more likely to win new clients and attract high-quality employees to your organization.

 

Choose a Great Location

If your building has an appropriate gathering space, you can hold the networking event at your own location. However, most of the time it’s better to choose an upscale venue that’s nearby, such as a hotel.

An upscale venue gives a sense of professionalism and special access to the event. This helps attendees feel important and facilitates a strong connection to your brand. You can also have a larger event due to the space available in hotels, and the accommodations offer a place to stay for guests who travel to attend.

Find out what options you have for low-cost or even free events at the hotel. For instance, if you hold it near the hotel bar, you may be able to get a lower price. Be sure to choose your date wisely – you don’t want to overlap an important local event or game that may cause the hotel to be less flexible with you.

Choose an Effective Format

How is your networking event going to operate? Unless everyone already knows each other well, simply tossing a bunch of people into a room isn’t likely to be effective.

Choose one or more high-quality speakers to anchor the event who can give tips and tricks about industry topics. This can be a big incentive to attend and gives people something to organize the evening around. For a more creative option, organize a group activity that encourages interaction and cooperation, such as a cooking class or local tour.

Before and after the structured activities, encourage people to chat and share information. You can set up an official format for this, like “speed networking” where people meet for two minutes and then swap, or you can let it happen more naturally.

To keep things moving, have some of your team work to engage those who inevitably hang back. Knowing how to encourage introverts to network can be very helpful.

Evaluate Your Success

Once you’ve held your event, it’s time to look at how things went and what you learned. Don’t jump to conclusions too quickly – it can be hard to know right away whether your event was successful. The time it takes to build relationships means that you won’t know immediately if you’ve successfully gained new clients or high-quality applicants from your event. It might be weeks or months before this particular effort bears fruit.

To measure your results, keep track of your follow-up with those who attended. Make a special effort to connect with ideal clients or high-quality job candidates. Take note of how many become new customers or employees over time.

You also need to learn from any you made and what you want to do differently next time. Be sure to record those insights with your coworkers, so that you or the next event team can remember those lessons and improve the next networking experience.

Build Your Business With Networking

Networking events go a long way to boost the profile of your company. This not only helps you attract and retain the best employees, but it can also lead to additional clients or customers as well. You will also gain respect from others in your industry.

This can make a big difference, not only for your company but for your own career. You’ll be building new relationships for yourself as well as for your business.

Are you ready to make a splash in your industry? If so, get started planning a networking event today. Everyone will benefit, and it will create a lot of buzz in your community.

How to Fast Forward your Employee’s Career

Your employees’ professional growth doesn’t happen overnight. Developing people’s skills needs investment of thought, time and love in order to create meaningful change. Ideally a manager becomes a mentor. They provide guidance and coaching to evolve employee skill-sets, knowledge and confidence. With managers acting as the catalyst for progression, we’ve pinpointed five ways to effectively advance your employee’s career path.

Align your business goals

When you’re working closely with your employees, don’t forget to feed back the “bigger picture” to them. You can coach people in leadership qualities all day long but it’s pointless if you’re not communicating why. Employees motivation to excel can diminish if they don’t feel valued or believe they can create an impact for the company. Realistically, how empowered would your employees feel if they’re given the freedom to make smart, informed decisions however they still need to run their ideas by you before making moves? Communicate the objectives and company goals before anything else, and provide freedom for them to actually reach these.

Create a career development plan

Having conversations around career progressions is the first step in gauging employee development, but it’s important to follow up with implementing achievable objectives. This encourages employees to formulate their goals so they can actively execute them. Create a space where you can collaborate openly on short-term and long-term career goals and most importantly how these can be achieved. If you’re not sure where role progression can evolve, check out Search Party’s Career Path Tool to see all possible options.

Articulate expectations

Objectives and Key Results (OKR) is a popular technique to setting and communicating goals and results in organisations. The main purpose for OKRs is to connect the company, team and individual’s personal objectives to measurable results, ensuring everyone is moving in the right direction. The structure is fairly straightforward.

  • Define 3-5 key objectives on company, team or personal levels. These must be qualitative, ambitious and time bound.
  • Under each objective, define 3-4 measurable results based on growth performance, revenue or engagement.

When OKRs are a place and remain transparent across all teams, employees have complete clarity of knowing what’s expected of them and have something to work towards. Defining these can take into account career progressions or onboarding new responsibilities or projects and when you’re able to measure you’re also able to mentor. No wonder OKR’s are loved by tech giants like Google, Twitter, and Oracle. It’s a proven process that genuinely works.

Actively identify new opportunities within the organisation

When employees begin to seek new experiences or want to build their portfolio of skill-sets, 9 times out of 10 they’ll leave their current organisation rather than take on a new role in a different area within their current company. And it’s no surprise that losing talent and re-training new starters is timely and costly for managers. However this behaviour can be avoided if there is real encouragement and facilitation of internal transfers. Speak with the individual about what skills they would like to gain or areas they wish to excel in and then identify all possible new opportunities and paths they can explore within the organisation. Mentors are those who can look beyond their own areas or personal needs for growth opportunities, even if it means they’re losing a great asset.

Encourage developmental assignments

Developmental assignments come from the opportunity to initiate something new that an employee takes the majority of the reigns with. Internal projects, new product lines or championing a change such as adopting new technology or a restructure in workflows are all great ways to allow employees to step outside of their comfort zones. These kind of initiatives are the gateway into harbouring new skill-sets and embracing areas not usual to their daily tasks. Enabling employees to lead or manage side projects or totally new initiatives are the stepping stones into project management fields and opens a huge number of doors into other leadership roles.

Although most CEOs understand the importance of employee development, the sad truth is that they don’t devote the necessary time into excelling them into greater things. But the proof really is in the pudding. The more effort you put into developing employees, the higher the employee retention, productivity, engagement, turnover…the list goes on!

If you’re unsure as to where career progression can take you or your employees, Search Party have developed a nifty Career Path Tool. Simply type in your current role, and see how careers of people who’ve been in your shoes developed. Or, type in your dream job and see which paths can take you there. Check it out and let us know what you think!


Originally published by Search Party on 29 August 2016.

Boolean Search: Something Every Recruiter in 2019 Should Know

Every recruiter who wants to find top talent in 2019 should know how to perform the advanced Boolean search.

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What is a Boolean search and why is it important for recruiters?

In 2019, we’re dealing mostly with passive candidates. With low unemployment rates, only 12% of people are actively looking for a job.

This is why recruiters must use different methods to source great candidates.

Lately, there has been a lot of buzz around employee referrals and recruitment marketing. But there is another, very effective method you can use to proactively source candidates – Boolean search.

Boolean search is one of those recruitment tactics that everybody has heard of – but nobody really knows who to apply it. It seems complicated and hard to grasp.

Advanced Boolean search can seem a bit intimidating. Those loooong search queries look like math equations. Yuck!

But bear with me for a moment and let me show that learning at least some basic Boolean search tips and tricks is definitely worth a bit of your time and effort.

What are the advantages of using a Boolean search in sourcing candidates?

By using a Boolean search, you can find better candidates faster. You can effectively search through any online repository of potential candidates, such as:

  • Search engines like Google, Yahoo or Bing
  • Social networks such as LinkedIn, Facebook, Twitter, Instagram, etc.
  • Search resume databases
  • Applicant Tracking System.

Thus, using a Boolean search will make your life easier and save your time and money!

How to do a Boolean search?

It’s quite simple actually. You go to Google, type in your keywords and add a few additional words (called operators) and symbols (called modifiers) to get more relevant results.

There are 3 key operators: AND, OR and NOT.

There are also 3 key modifiers: asterisk (*), quotation marks (“”) and parentheses (()).

This 6 words and symbols are at the core of Boolean search.

How to use Boolean search operators and modifiers?

If I got you interested and you would like to know how to use these operators and modifiers, check out our comprehensive, but easy to understand Boolean Search Guide for Recruiters.

Don’t want to bother with learning Boolean search?

Luckily, you don’t have to. 😉
As I said, it’s 2019. These days, you can simply type your keywords into advanced sourcing tools and let them do their magic.

Ever heard about TalentLyft?

Our recruitment software TalentLyft has a powerful, machine learning powered sourcing solution as well as sourcing extension.

Check it out! 🙂

 

5 Great Recruitment Marketing Tactics You Should Be Using

Want to attract top talent? Check out the list of the great recruitment marketing tactics you should be using…but you probably aren’t.

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Want to attract top talent?

In a candidate driven job market, HR professionals have to be innovative in order to attract top talent’s attention.

This is where recruitment marketing comes in. Recruitment marketing is HR’s latest tool for attracting candidates. By applying marketing methods in recruiting, you can get candidates interested in your company and eager to apply for your open positions.

➡️ Download free eBook: Most Productive Recruitment Marketing Strategies!

Recruitment marketing can help you differentiate your company. Using proven marketing tactics, you can attract candidates attention and get them to apply to your open job positions.

In the following text, you will discover 5 effective recruitment marketing tactics your probably aren’t using – yet!

Top 5 recruitment marketing tactics

Here are the top 5 smart recruitment marketing tactics:

Tactic #1: Create diversified recruitment content

One of the best ways to attract your ideal candidates is with interesting and useful recruitment content. There is a myriad of different types of recruitment content for each step of the candidate’s journey. Here are a few examples:

  1. Blogs
  2. Emails
  3. Newsletter
  4. Videos
  5. Webinars
  6. White papers, case studies and eBooks
  7. Infographics, diagrams, flowcharts & graphs
  8. Checklists
  9. Mini games and competitions.

Tactic #2: Upgrade your career site

A perfect career site explains who your company is, what you do and contain information about your company culture, values and work environment. It also invites potential candidates to browse your open job positions and makes it easy for them to apply.

When was the last time you updated your career site? I don’t mean job ads. Did you publish the photos of your new office? Updated your employee page? Added new perks and benefits? Make sure to keep your career site up to date!

Tactic #3: Use social media

Social media recruiting is another important tactic used in recruitment marketing. You can use social media to find great candidates and promote your recruitment content.

You should start by building a social media recruitment strategy. You should also get familiar with the best tips for recruiting on the most popular social media networks: LinkedIn, Instagram and Facebook.

Tactic #4: Utilize employee advocacy

Encourage your employees to become your employer brand ambassadors. Ask them to write an article for your career blog, take photos of everyday life at your office and share it on social media, explain why they like to work at your company in a video or write a review of your company on Glassdoor.

Tactic #5: Experiment!

Measure the results of your recruitment marketing tactics. Once you find areas you want to improve, start experimenting to see what gets you the best results. You can use A/B testing, test different landing pages, job ads, calls to action, etc.

A specialized recruitment marketing software will enable you to automate, streamline and improve your recruitment marketing process. It is affordable, easy to use and our customers love it!

 

tips for writing an effective cold recruiting email

6 Tips For Writing an Effective Cold Recruiting Email

It all begins with a humble email. Written the right way, it makes candidates fall in love with your company even before they come on board.

Written the wrong way… Yours is not the only company looking for new people.

A great recruiter can persuade a hire even before they open a cold recruiting email. But to get to that point you have to invest a lot of time into building the right outreach strategy. There are several tips that will work for any kind of a recruiter.

#1 — Find a way to contact potential hires by email

Looking for candidates on LinkedIn? It might be tempting to send potential hires an InMail message. But InMails have some problems. You have a limited amount of them and many candidates don’t check their LinkedIn inbox.

But everyone checks their email. Sending an email shows that you care enough about a potential hire to find their address.

Recruiters on LinkedIn might be interested to check out LeadGibbon. It extracts business email addresses and exports them to Google Drive. A cold email has more chances to succeed if it’s in the right inbox.

#2 — Research comes first

You get a single shot to capture the attention of your candidate. It’s important not to skimp on research. Find out their interests, hobbies and previous experience. It all can be used to build a better relationship.

The research will help you understand whether a candidate is a good fit for your company. Jot down all the information you find, as it will be essential for personalizing your email.

#3 — Make your cold email as short as possible

Different recruiters make different cold email mistakes. But one is particularly widespread — a long email. Sending the full job description in an initial email is a great way to be ignored.

To make people read your emails, cut the fat. Explain how you found the candidate, why the position will be good for them and end with a call-to-action. Aim for 3-5 sentences. Consider using apps like Hemingway to check if your message is easy to read.

If the candidate is interested, you’ll have all the time in the world to discuss details in a follow-up.

#4 — Subject lines shouldn’t be dull

A generic subject line (‘Job offer’) blends with other emails in candidate’s inbox. Instead, try to find a way to make it intriguing — or even fun.

Here’s an example. Saw pictures of cats in your candidate’s Instagram feed? A subject line like ‘We at [company] are looking for a professional admirer of cats’ will guarantee you a positive reply. Think out of the box (here are some ideas to get you started).

#5 — Personalize, personalize, personalize

Cold recruiting emails is about your candidate — not about your company. Personalization doesn’t end with a subject line.

For example, compliment a potential hire on the blog post they published. This will show them that you’re following their work. You can also mention your candidate’s hobbies, side projects or mutual acquaintances. Building relationships is the best way to secure the hire.

#6 — Refute objections before they happen

Your cold recruiting email should be short. That doesn’t mean it should be meaningless. Use it to reference candidate’s doubts before they have a chance to voice them!

Here’s an example. If your candidate works in a much bigger company, they probably receive a big paycheck. To persuade them to switch, highlight why your project will be a better fit for their interests. This way, you’ll instantly position your offer as a dream job, which will overshadow smaller salary.

Start writing better recruitment emails, today

You can spend a lifetime trying to find the perfect cold email recipe. But the tips we outlined above should be enough to get you started. Research your candidates, personalize your message and find the appropriate channel to get in touch with them — and you’ll already be ahead of your competition.

 

Author
Steven Leadgibbon authorSteven is the Head of Content at LeadGibbon, a one-click tool for sales teams to find email addresses and other data for their leads. When he’s not busy with research for his latest article, Steve is binge-watching 80s horror movies or playing pick-up basketball with friends.

 

STEAM Vs STEM: Adding Tech Skills to Your Resume

STEAM — science, technology, engineering, arts, and math —  is becoming a popular topic of discussion in educational institutions, but there is somewhat of a disconnect between education and the workplace. STEM careers prioritize technical skills, especially in the hiring process, which can make students rightly wonder what the point of additional arts and humanities training is.

In an educational environment, adding the “A” to STEM means students gain vital critical thinking, discourse, writing, and leadership skills, as well as greater understanding of arts and culture. This makes them excellent candidates for leadership and mentorship positions, and key allies in reducing employee churn. But when it comes to job applications, they know that recruiters and algorithms are both looking for mainly technical skills-related keywords.

The value of STEAM educated employees

Employees with a background in the humanities have a ton to offer, even (and especially) in technical roles. STEAM is about much more than learning art; the arts, humanities, and languages teach students about thought, logic, argument, ethics, and many other aspects of humanity. According to Concordia University the STEAM job market in the United States will grow by 14% by 2020, and even employers in highly technical fields are beginning to see its value. The arts give students a grounding set of both soft- and social skills, and arms them with different modes of thinking about the world. However, not everyone is convinced yet, and graduates entering the job market can be hesitant to express these skills in a job search.

If you’re into recruiting leaders, and people who improve the work environment around them, STEAM candidates are highly prized — or should be.

People don’t need to be in leadership roles for their leadership skills to be valuable. There are many different styles of leadership, and some of them don’t require a position of authority to be effective. Transformational leadership, one of the most effective styles, involves lifting up other group members and transforming the work environment to better achieve organizational goals and uplift other employees. Some of the most important characteristics of these types of leaders are emotional intelligence, mediation, and the ability to think in new and transformative ways. These are all skills honed in the study of the arts and humanities.

Another key trait possessed by people who have training in the arts is increased exposure to new and foreign ideas. These are people who have been taught how to learn, and learning is a skill in and of itself. So if you’re looking to hire people who will make learning new things a priority, who seek experiences outside of their comfort zone, and who will respond well to internal uptraining, the answer is STEAM.

If you’re looking for employees that will stick with you, and improve the performance of everyone around them, hire people with additional background in the arts and treat them right.

Attracting STEAM candidates

The trick is convincing students and job seekers that employers see those additional skills as valuable. It’s not enough simply to start looking for those skills. There are new generations of tech workers going through their training that need to be convinced to invest time and energy into the arts, or simply told that those interests are valid to pursue.

This means outreach during college career fairs, on websites, and on job descriptions. Start actively supporting and looking for the “A” skills in candidates by putting them into job posting descriptions. Start highlighting the value of these employees internally and externally, at company events and conferences, and build a culture of support and confidence.

As you build out culture and PR that values soft skills as well as technical skills, it may be necessary to retrain recruiters, interviewers, and adjust any keyword scraping algorithms. Many people groom their resumes specifically for certain keywords they believe companies want to see. A common strategy is to pick out keywords from the job posting into their applications. So changing those keywords is a great start.

In the end, the people you hire create your company culture. A culture infused with not only the skills that come from the arts, but the beauty and soul that comes from communities who are passionate about arts and humanities — that kind of culture sets employees and companies up for long-term success.