How to Plan a Successful Networking Event

Building your company’s profile can be a challenge. The marketing department only has so much control, but the overall image of your business can impact how well you attract and retain top talent.

Fortunately, you can make a big splash without having to run a significant PR campaign. By planning and hosting a successful networking event, you can position your company as a leader in your community and your industry.

What makes networking so powerful? And how can you ensure that it will be successful? Here’s what you need to know.

The Power of Networking

You may be tempted to think that networking is best suited to a time when you, as an individual, are looking to break into a new field or a new position. The truth is that a strong network can give you a competitive edge at every stage in your career, and this includes every stage of a business. Keep this in mind as you plan your networking event. Help people get the most out of the experience by providing tips on how to network successfully.

You can emphasize the practice of soft skills such as eye contact, positive body language, and listening. Encourage attendees to ask targeted questions and show genuine interest in the people they meet. Most of all, be a valuable resource for those who attend and continue to keep in touch after the event is over. Your organization should be building long-term relationships, after all!

As you think about who to invite and who should speak, consider those who have a lot of awareness of your industry and its challenges. These could be people within your company, or you can invite speakers from other areas within the business. Be sure to include people with a variety of backgrounds, such as cultural, gender, educational levels, and more.

A successful networking event can help put your company on the map with potential customers, employees, and others in your community. People love to talk about the great events they’ve been to, so you gain exposure well beyond the attendees.

Make it Easy to Sign Up

The tech behind your enrollment and reminders can be one of the best assets you have for your event. Not only is it easy for attendees to use, but it will also hold a wealth of information about the people at your event that you can capitalize on later.

Of course, you need an idea of the headcount so you can plan your event accordingly, but don’t overlook the contact information you gather. These people are the potential employees, clients, and connections that your business needs to grow and move forward.

Once folks arrive, have them check in even if the event is free. This allows you to see how many people actually attended compared to who signed up. Create badges from the registration data that you can scan before speaker sessions. This will allow you to see what sessions were the most successful. You can then follow up and get feedback on the event and connect more closely with attendees. With excellent networking on your part during and after the event, you’re much more likely to win new clients and attract high-quality employees to your organization.

 

Choose a Great Location

If your building has an appropriate gathering space, you can hold the networking event at your own location. However, most of the time it’s better to choose an upscale venue that’s nearby, such as a hotel.

An upscale venue gives a sense of professionalism and special access to the event. This helps attendees feel important and facilitates a strong connection to your brand. You can also have a larger event due to the space available in hotels, and the accommodations offer a place to stay for guests who travel to attend.

Find out what options you have for low-cost or even free events at the hotel. For instance, if you hold it near the hotel bar, you may be able to get a lower price. Be sure to choose your date wisely – you don’t want to overlap an important local event or game that may cause the hotel to be less flexible with you.

Choose an Effective Format

How is your networking event going to operate? Unless everyone already knows each other well, simply tossing a bunch of people into a room isn’t likely to be effective.

Choose one or more high-quality speakers to anchor the event who can give tips and tricks about industry topics. This can be a big incentive to attend and gives people something to organize the evening around. For a more creative option, organize a group activity that encourages interaction and cooperation, such as a cooking class or local tour.

Before and after the structured activities, encourage people to chat and share information. You can set up an official format for this, like “speed networking” where people meet for two minutes and then swap, or you can let it happen more naturally.

To keep things moving, have some of your team work to engage those who inevitably hang back. Knowing how to encourage introverts to network can be very helpful.

Evaluate Your Success

Once you’ve held your event, it’s time to look at how things went and what you learned. Don’t jump to conclusions too quickly – it can be hard to know right away whether your event was successful. The time it takes to build relationships means that you won’t know immediately if you’ve successfully gained new clients or high-quality applicants from your event. It might be weeks or months before this particular effort bears fruit.

To measure your results, keep track of your follow-up with those who attended. Make a special effort to connect with ideal clients or high-quality job candidates. Take note of how many become new customers or employees over time.

You also need to learn from any you made and what you want to do differently next time. Be sure to record those insights with your coworkers, so that you or the next event team can remember those lessons and improve the next networking experience.

Build Your Business With Networking

Networking events go a long way to boost the profile of your company. This not only helps you attract and retain the best employees, but it can also lead to additional clients or customers as well. You will also gain respect from others in your industry.

This can make a big difference, not only for your company but for your own career. You’ll be building new relationships for yourself as well as for your business.

Are you ready to make a splash in your industry? If so, get started planning a networking event today. Everyone will benefit, and it will create a lot of buzz in your community.

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How to Fast Forward your Employee’s Career

Your employees’ professional growth doesn’t happen overnight. Developing people’s skills needs investment of thought, time and love in order to create meaningful change. Ideally a manager becomes a mentor. They provide guidance and coaching to evolve employee skill-sets, knowledge and confidence. With managers acting as the catalyst for progression, we’ve pinpointed five ways to effectively advance your employee’s career path.

Align your business goals

When you’re working closely with your employees, don’t forget to feed back the “bigger picture” to them. You can coach people in leadership qualities all day long but it’s pointless if you’re not communicating why. Employees motivation to excel can diminish if they don’t feel valued or believe they can create an impact for the company. Realistically, how empowered would your employees feel if they’re given the freedom to make smart, informed decisions however they still need to run their ideas by you before making moves? Communicate the objectives and company goals before anything else, and provide freedom for them to actually reach these.

Create a career development plan

Having conversations around career progressions is the first step in gauging employee development, but it’s important to follow up with implementing achievable objectives. This encourages employees to formulate their goals so they can actively execute them. Create a space where you can collaborate openly on short-term and long-term career goals and most importantly how these can be achieved. If you’re not sure where role progression can evolve, check out Search Party’s Career Path Tool to see all possible options.

Articulate expectations

Objectives and Key Results (OKR) is a popular technique to setting and communicating goals and results in organisations. The main purpose for OKRs is to connect the company, team and individual’s personal objectives to measurable results, ensuring everyone is moving in the right direction. The structure is fairly straightforward.

  • Define 3-5 key objectives on company, team or personal levels. These must be qualitative, ambitious and time bound.
  • Under each objective, define 3-4 measurable results based on growth performance, revenue or engagement.

When OKRs are a place and remain transparent across all teams, employees have complete clarity of knowing what’s expected of them and have something to work towards. Defining these can take into account career progressions or onboarding new responsibilities or projects and when you’re able to measure you’re also able to mentor. No wonder OKR’s are loved by tech giants like Google, Twitter, and Oracle. It’s a proven process that genuinely works.

Actively identify new opportunities within the organisation

When employees begin to seek new experiences or want to build their portfolio of skill-sets, 9 times out of 10 they’ll leave their current organisation rather than take on a new role in a different area within their current company. And it’s no surprise that losing talent and re-training new starters is timely and costly for managers. However this behaviour can be avoided if there is real encouragement and facilitation of internal transfers. Speak with the individual about what skills they would like to gain or areas they wish to excel in and then identify all possible new opportunities and paths they can explore within the organisation. Mentors are those who can look beyond their own areas or personal needs for growth opportunities, even if it means they’re losing a great asset.

Encourage developmental assignments

Developmental assignments come from the opportunity to initiate something new that an employee takes the majority of the reigns with. Internal projects, new product lines or championing a change such as adopting new technology or a restructure in workflows are all great ways to allow employees to step outside of their comfort zones. These kind of initiatives are the gateway into harbouring new skill-sets and embracing areas not usual to their daily tasks. Enabling employees to lead or manage side projects or totally new initiatives are the stepping stones into project management fields and opens a huge number of doors into other leadership roles.

Although most CEOs understand the importance of employee development, the sad truth is that they don’t devote the necessary time into excelling them into greater things. But the proof really is in the pudding. The more effort you put into developing employees, the higher the employee retention, productivity, engagement, turnover…the list goes on!

If you’re unsure as to where career progression can take you or your employees, Search Party have developed a nifty Career Path Tool. Simply type in your current role, and see how careers of people who’ve been in your shoes developed. Or, type in your dream job and see which paths can take you there. Check it out and let us know what you think!


Originally published by Search Party on 29 August 2016.

Boolean Search: Something Every Recruiter in 2019 Should Know

Every recruiter who wants to find top talent in 2019 should know how to perform the advanced Boolean search.

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What is a Boolean search and why is it important for recruiters?

In 2019, we’re dealing mostly with passive candidates. With low unemployment rates, only 12% of people are actively looking for a job.

This is why recruiters must use different methods to source great candidates.

Lately, there has been a lot of buzz around employee referrals and recruitment marketing. But there is another, very effective method you can use to proactively source candidates – Boolean search.

Boolean search is one of those recruitment tactics that everybody has heard of – but nobody really knows who to apply it. It seems complicated and hard to grasp.

Advanced Boolean search can seem a bit intimidating. Those loooong search queries look like math equations. Yuck!

But bear with me for a moment and let me show that learning at least some basic Boolean search tips and tricks is definitely worth a bit of your time and effort.

What are the advantages of using a Boolean search in sourcing candidates?

By using a Boolean search, you can find better candidates faster. You can effectively search through any online repository of potential candidates, such as:

  • Search engines like Google, Yahoo or Bing
  • Social networks such as LinkedIn, Facebook, Twitter, Instagram, etc.
  • Search resume databases
  • Applicant Tracking System.

Thus, using a Boolean search will make your life easier and save your time and money!

How to do a Boolean search?

It’s quite simple actually. You go to Google, type in your keywords and add a few additional words (called operators) and symbols (called modifiers) to get more relevant results.

There are 3 key operators: AND, OR and NOT.

There are also 3 key modifiers: asterisk (*), quotation marks (“”) and parentheses (()).

This 6 words and symbols are at the core of Boolean search.

How to use Boolean search operators and modifiers?

If I got you interested and you would like to know how to use these operators and modifiers, check out our comprehensive, but easy to understand Boolean Search Guide for Recruiters.

Don’t want to bother with learning Boolean search?

Luckily, you don’t have to. 😉
As I said, it’s 2019. These days, you can simply type your keywords into advanced sourcing tools and let them do their magic.

Ever heard about TalentLyft?

Our recruitment software TalentLyft has a powerful, machine learning powered sourcing solution as well as sourcing extension.

Check it out! 🙂

 

5 Great Recruitment Marketing Tactics You Should Be Using

Want to attract top talent? Check out the list of the great recruitment marketing tactics you should be using…but you probably aren’t.

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Want to attract top talent?

In a candidate driven job market, HR professionals have to be innovative in order to attract top talent’s attention.

This is where recruitment marketing comes in. Recruitment marketing is HR’s latest tool for attracting candidates. By applying marketing methods in recruiting, you can get candidates interested in your company and eager to apply for your open positions.

➡️ Download free eBook: Most Productive Recruitment Marketing Strategies!

Recruitment marketing can help you differentiate your company. Using proven marketing tactics, you can attract candidates attention and get them to apply to your open job positions.

In the following text, you will discover 5 effective recruitment marketing tactics your probably aren’t using – yet!

Top 5 recruitment marketing tactics

Here are the top 5 smart recruitment marketing tactics:

Tactic #1: Create diversified recruitment content

One of the best ways to attract your ideal candidates is with interesting and useful recruitment content. There is a myriad of different types of recruitment content for each step of the candidate’s journey. Here are a few examples:

  1. Blogs
  2. Emails
  3. Newsletter
  4. Videos
  5. Webinars
  6. White papers, case studies and eBooks
  7. Infographics, diagrams, flowcharts & graphs
  8. Checklists
  9. Mini games and competitions.

Tactic #2: Upgrade your career site

A perfect career site explains who your company is, what you do and contain information about your company culture, values and work environment. It also invites potential candidates to browse your open job positions and makes it easy for them to apply.

When was the last time you updated your career site? I don’t mean job ads. Did you publish the photos of your new office? Updated your employee page? Added new perks and benefits? Make sure to keep your career site up to date!

Tactic #3: Use social media

Social media recruiting is another important tactic used in recruitment marketing. You can use social media to find great candidates and promote your recruitment content.

You should start by building a social media recruitment strategy. You should also get familiar with the best tips for recruiting on the most popular social media networks: LinkedIn, Instagram and Facebook.

Tactic #4: Utilize employee advocacy

Encourage your employees to become your employer brand ambassadors. Ask them to write an article for your career blog, take photos of everyday life at your office and share it on social media, explain why they like to work at your company in a video or write a review of your company on Glassdoor.

Tactic #5: Experiment!

Measure the results of your recruitment marketing tactics. Once you find areas you want to improve, start experimenting to see what gets you the best results. You can use A/B testing, test different landing pages, job ads, calls to action, etc.

A specialized recruitment marketing software will enable you to automate, streamline and improve your recruitment marketing process. It is affordable, easy to use and our customers love it!

 

tips for writing an effective cold recruiting email

6 Tips For Writing an Effective Cold Recruiting Email

It all begins with a humble email. Written the right way, it makes candidates fall in love with your company even before they come on board.

Written the wrong way… Yours is not the only company looking for new people.

A great recruiter can persuade a hire even before they open a cold recruiting email. But to get to that point you have to invest a lot of time into building the right outreach strategy. There are several tips that will work for any kind of a recruiter.

#1 — Find a way to contact potential hires by email

Looking for candidates on LinkedIn? It might be tempting to send potential hires an InMail message. But InMails have some problems. You have a limited amount of them and many candidates don’t check their LinkedIn inbox.

But everyone checks their email. Sending an email shows that you care enough about a potential hire to find their address.

Recruiters on LinkedIn might be interested to check out LeadGibbon. It extracts business email addresses and exports them to Google Drive. A cold email has more chances to succeed if it’s in the right inbox.

#2 — Research comes first

You get a single shot to capture the attention of your candidate. It’s important not to skimp on research. Find out their interests, hobbies and previous experience. It all can be used to build a better relationship.

The research will help you understand whether a candidate is a good fit for your company. Jot down all the information you find, as it will be essential for personalizing your email.

#3 — Make your cold email as short as possible

Different recruiters make different cold email mistakes. But one is particularly widespread — a long email. Sending the full job description in an initial email is a great way to be ignored.

To make people read your emails, cut the fat. Explain how you found the candidate, why the position will be good for them and end with a call-to-action. Aim for 3-5 sentences. Consider using apps like Hemingway to check if your message is easy to read.

If the candidate is interested, you’ll have all the time in the world to discuss details in a follow-up.

#4 — Subject lines shouldn’t be dull

A generic subject line (‘Job offer’) blends with other emails in candidate’s inbox. Instead, try to find a way to make it intriguing — or even fun.

Here’s an example. Saw pictures of cats in your candidate’s Instagram feed? A subject line like ‘We at [company] are looking for a professional admirer of cats’ will guarantee you a positive reply. Think out of the box (here are some ideas to get you started).

#5 — Personalize, personalize, personalize

Cold recruiting emails is about your candidate — not about your company. Personalization doesn’t end with a subject line.

For example, compliment a potential hire on the blog post they published. This will show them that you’re following their work. You can also mention your candidate’s hobbies, side projects or mutual acquaintances. Building relationships is the best way to secure the hire.

#6 — Refute objections before they happen

Your cold recruiting email should be short. That doesn’t mean it should be meaningless. Use it to reference candidate’s doubts before they have a chance to voice them!

Here’s an example. If your candidate works in a much bigger company, they probably receive a big paycheck. To persuade them to switch, highlight why your project will be a better fit for their interests. This way, you’ll instantly position your offer as a dream job, which will overshadow smaller salary.

Start writing better recruitment emails, today

You can spend a lifetime trying to find the perfect cold email recipe. But the tips we outlined above should be enough to get you started. Research your candidates, personalize your message and find the appropriate channel to get in touch with them — and you’ll already be ahead of your competition.

 

Author
Steven Leadgibbon authorSteven is the Head of Content at LeadGibbon, a one-click tool for sales teams to find email addresses and other data for their leads. When he’s not busy with research for his latest article, Steve is binge-watching 80s horror movies or playing pick-up basketball with friends.

 

STEAM Vs STEM: Adding Tech Skills to Your Resume

STEAM — science, technology, engineering, arts, and math —  is becoming a popular topic of discussion in educational institutions, but there is somewhat of a disconnect between education and the workplace. STEM careers prioritize technical skills, especially in the hiring process, which can make students rightly wonder what the point of additional arts and humanities training is.

In an educational environment, adding the “A” to STEM means students gain vital critical thinking, discourse, writing, and leadership skills, as well as greater understanding of arts and culture. This makes them excellent candidates for leadership and mentorship positions, and key allies in reducing employee churn. But when it comes to job applications, they know that recruiters and algorithms are both looking for mainly technical skills-related keywords.

The value of STEAM educated employees

Employees with a background in the humanities have a ton to offer, even (and especially) in technical roles. STEAM is about much more than learning art; the arts, humanities, and languages teach students about thought, logic, argument, ethics, and many other aspects of humanity. According to Concordia University the STEAM job market in the United States will grow by 14% by 2020, and even employers in highly technical fields are beginning to see its value. The arts give students a grounding set of both soft- and social skills, and arms them with different modes of thinking about the world. However, not everyone is convinced yet, and graduates entering the job market can be hesitant to express these skills in a job search.

If you’re into recruiting leaders, and people who improve the work environment around them, STEAM candidates are highly prized — or should be.

People don’t need to be in leadership roles for their leadership skills to be valuable. There are many different styles of leadership, and some of them don’t require a position of authority to be effective. Transformational leadership, one of the most effective styles, involves lifting up other group members and transforming the work environment to better achieve organizational goals and uplift other employees. Some of the most important characteristics of these types of leaders are emotional intelligence, mediation, and the ability to think in new and transformative ways. These are all skills honed in the study of the arts and humanities.

Another key trait possessed by people who have training in the arts is increased exposure to new and foreign ideas. These are people who have been taught how to learn, and learning is a skill in and of itself. So if you’re looking to hire people who will make learning new things a priority, who seek experiences outside of their comfort zone, and who will respond well to internal uptraining, the answer is STEAM.

If you’re looking for employees that will stick with you, and improve the performance of everyone around them, hire people with additional background in the arts and treat them right.

Attracting STEAM candidates

The trick is convincing students and job seekers that employers see those additional skills as valuable. It’s not enough simply to start looking for those skills. There are new generations of tech workers going through their training that need to be convinced to invest time and energy into the arts, or simply told that those interests are valid to pursue.

This means outreach during college career fairs, on websites, and on job descriptions. Start actively supporting and looking for the “A” skills in candidates by putting them into job posting descriptions. Start highlighting the value of these employees internally and externally, at company events and conferences, and build a culture of support and confidence.

As you build out culture and PR that values soft skills as well as technical skills, it may be necessary to retrain recruiters, interviewers, and adjust any keyword scraping algorithms. Many people groom their resumes specifically for certain keywords they believe companies want to see. A common strategy is to pick out keywords from the job posting into their applications. So changing those keywords is a great start.

In the end, the people you hire create your company culture. A culture infused with not only the skills that come from the arts, but the beauty and soul that comes from communities who are passionate about arts and humanities — that kind of culture sets employees and companies up for long-term success.

The Human Side of HR: What Makes a Great Administrator?

Businesses are made up of a multitude of working parts. From upper management down to the mailroom, everyone has a vital role to play. HR managers are an essential part of maintaining a well-oiled machine; they take care of the people who work there and maintain the kind of workplace that inspires people to turn up day after day, year after year. They are the people behind the people. In order to do their jobs effectively, HR managers need to have a variety of skills in their toolbox.

Hire the Right People

Hiring is a major part of HR responsibilities. It’s important to hire the right people; you want them to be engaged, capable, and in possession of a skillset that compliments the current work goals and progress. An experienced HR manager needs to know how to hire the kind of person who fits the company culture and values, and who will assist in reaching long-term goals as well as immediate needs. The wrong person, or hiring a good employee for the wrong position, can be detrimental. The right person can not only fit into your corporate culture but can help that culture grow along with the business.

Effective Training

A good hiring manager can recruit employees with all the skills required to shape the company’s ability to succeed, but they also need to help mold the employee’s skill set into their brand and workflow through comprehensive and effective training. An employee with a wealth of talent needs to know how to apply that talent, not just for best results but also in compliance with legal and labor laws. A thorough training regimen outlines expectations, any company-specific training, as well as what the employee can expect from the company. This communication is vital to ensuring everyone, including the company, can comfortably fulfill their expectations.

Employee Retention and Satisfaction

The link between employee engagement and revenue is well-established. A skillful HR manager is the cornerstone of employee satisfaction — and employee satisfaction is the key to engagement. HR can utilize programs designed to show appreciation for employee work; anything from food to incentive programs can energize employees. Likewise, public praise and spotlighting distinguished employees as well as a culture of positive reinforcement can be effective. HR must also stay on top of employee needs, whether it be in benefits offerings or promotion and salaries. Employees should feel needed, appreciated, and like they have something to work towards.  

Conflict Resolution

One of the more complicated aspects of HR is conflict resolution. An effective HR manager should be patient, even-tempered and able to navigate employee interpersonal and professional relationships (as they apply to the job) with a delicate touch. HR should be attuned not only to the needs of the company but of the employees as they apply to a productive and effective workplace. Conflict resolution can range from small interpersonal spats to the larger legal issues, such as sexual harassment. It is important that HR managers be thoroughly educated and knowledgeable about conflicts of a legal nature, for the safekeeping of both employees and the company.  

Follow Through

Your employees rely on you to make sure their work lives run smoothly. From benefits to paychecks, they need you to make sure the company fulfils their end of the employee contract. Prompt follow-through shows your employees their well-being is important and the company is invested in making sure they are in a safe, productive atmosphere. If employees do not trust HR, they’ll be less likely to seek out solutions to any problems from HR. They will be more likely to become bitter or malcontent, grow stagnant in terms of work or look for employment elsewhere.

*   *   *

An HR manager who utilizes these skills will be able to work effectively and harmoniously with their company and workforce. Their administration skills can help boost productivity and make the workplace somewhere employees look forward to turning up for a long, happy future.

How Recruitment Automation Can Improve Your Hiring

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Using Recruitment Automation to Improve Hiring

Everywhere you look, companies both big and small are making incredible advancements in technologies like robotics, central processing units, cameras and augmented reality.

One area that is also rapidly expanding and growing more than ever is automation.

While the thought of automation may concern some people, it can save companies both time and money that is usually spent looking for the perfect candidate to fill an open position.

There’s a lot to learn about the benefits of hiring automation. In this article we will cover everything from how recruitment automation works to how companies can put it to use.

What is Recruitment Automation?

To understand what recruitment automation entails, one must first understand how a process, or an object becomes autonomous.

In general, autonomy is the process of removing the need for human observation and interaction to achieve the desired result. Recruitment automation is simply the process of removing a portion of the need for human labor to complete the task of onboarding and hiring a new candidate.

Take the autopilot programming that is used on most commercial airliners: the “auto” in autopilot refers to the autonomous nature of the system that is flying the plane, which means that the system doesn’t require the constant attention of the human pilot to operate. However, just like an airplane’s autopilot system, there are certain parts of the process in recruitment automation that still need to be completed by a human being.

Why is this the case?

While recruitment automation can help recruiters sift through hundreds, if not thousands of resumes to find the perfect candidate, it is still ultimately up to the hiring manager to make the call when hiring a candidate.

Therefore, we must look at recruitment automation as an aide to hiring and not as a system to be in complete control of a company’s recruitment efforts.

Types of Automated Recruiting Systems

There are many types of recruitment automaton systems, some of which are listed below:

  • Resume Screening
  • Chat Bots
  • Digitized Interviews
  • Reference Checking Software
  • Automated Offer/Rejection Letters

Why is it Useful?

Looking at the above list, there are a couple of things that they all have in common: efficiency and consistency.

When a company is looking to hire a candidate, there is a good chance that the individuals in charge of hiring will be overwhelmed with the number of applicants. On average, a typical corporate job will receive 250 resumes; however, some companies receive many times that amount, and without an automated system of some sort, each resume will have to be manually examined so that a determination about the candidate’s potential can be made.

Because of this, most companies simply do not have the time or the resources to dedicate the required number of hours to recruiting and onboarding a new employee.

Besides saving time and resources on recruiting, automation of the recruitment process also ensures that all candidates are judged by the same criterion without human biases getting in the way.

For example, during a manual review of resumes, the individuals conducting the review may push a candidate towards the top of the pile solely based on the school they graduated from. With an automated system, candidates can be judged fairly since the system is not programmed with the innate shortfalls that come with being a human being. Additionally, by having an automated system to screen potential candidates, the company can better track resumes for future hiring efforts.

How to Automate your Recruiting

  • Resume Screening – Resume screening tools have been around for quite some time. These tools are a tremendous help in optimizing workflows and sifting through candidates that are not a good fit. Reviewing applications is one of the most time consuming tasks for recruiters and hiring managers, taking away valuable time that could be spent interviewing qualified candidates. Having a resume screening system that integrates with your applicant tracking system (ATS) will be a big plus.
  • Chatbots – Chatbots have also been around for some time but have grown much more advanced over the years. Having a chatbot in place that integrates with your ATS will save you both time and also improve the appeal of your company through faster response times and a more personal candidate experience.
  • Artificially Intelligent Video Interviews – When it comes to video interviewing, AI is transforming the process by analyzing candidates word choice, speech patterns and facial expressions. This gives you insight into what may be going on behind the scenes and if the candidate would be a good fit for your organization. Take the information gathered from this tool with a grain of salt; it can be hard to tell if the candidate actually exhibits negative traits or they were just nervous/having a bad day.
  • Email Automation – Being able to deliver personalized data driven emails is a huge time saver. This tool really shines through when it comes to sending reminder emails or confirming interview times with candidates. Be sure to make these emails as seamless as possible compared to your normal email sends. You want the emails to look as though they are coming directly from somebody at the company.

Next Steps

Recruitment automation is a valuable tool that should not be overlooked, regardless of the type of position that is being filled.

With an automated system keeping tracking of resumes, assessment scores, and interview results, companies can collect valuable data that can not only be used to reach out to candidates that might have been missed, but also to refine the company’s overall hiring practices.

Top HR and Recruiting Influencers in 2018

Who are the top influencers in the HR and recruiting in 2018? Find out and follow them to stay up to date with the latest industry trends!

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Why should you follow HR influencers?

Following the top HR and recruiting influencers is a must if you want to stay up-to-date with current HR and recruiting trends. 

HR and recruiting industry has been going through some serious changes. As a consequence,  many new industry benchmarks have been established.

One of the best ways to stay in the loop is to read the best HR blogs, utilize the useful HR resources and follow the prominent HR and recruiting experts.

List of the top HR and Recruiting Influencers in 2018

Here is the list of the 6 top level HR and recruiting thought leaders:

Matt Charney

Matt Charney is probably the world’s top expert when it comes to talent and technology.

He is the Executive Editor for Recruiting Daily, the #1 online media resource for the recruiting world.

Follow him: Twitter | Blog

William Tincup

William Tincup is the President at Recruiting Daily, the #1 online media resource for the recruiting world. He is one of the most followed HR influencers on Twitter with more than 300K.

Follow him: Twitter | LinkedIn

Lou Adler

Lou Adler is the CEO and founder of The Adler Group – a consulting firm that helps companies implement performance-based hiring. He is one of the most followed HR influencers on LinkedIn with more than 1.2M followers.

Follow him: LinkedIn | Twitter

Meghan M. Biro

Meghan M. Biro is a founder and CEO of TalentCulture and Founder of the #WorkTrends podcast and Twitter chat.  Every week, Meghan interviews a guest who’s thinking creatively about the future of work.

Follow her: Twitter | Podcast

Glen Cathey

Glen Cathy is a senior recruiting executive with over 16 years of experience. He writes about it on his blog Boolean Black Belt-Sourcing.

Follow him: LinkedIn | Twitter | Blog

Jörgen Sundberg

Jörgen Sundberg is the founder & CEO of Link Humans, an employer branding agency. Jörgen started the Undercover Recruiter blog in 2009, now the #1 career & recruiting blog in the world. Today he hosts the weekly Employer Branding Podcast.

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Social Media Recruiting: How to recruit on Facebook?

Social Media Recruiting: How to recruit on Facebook?

facebook-recruiting

One of the biggest trends in recruiting over the past few years has been the use of Facebook to attract and convert talent. This practice even got its own buzzword – “Facebook recruiting”. So what is it exactly and how to do it #likeaboss?

facebook-recruiting

What is Facebook recruiting?
Simply put, “Facebook recruiting” is the process of recruiting (potential job candidates) through the use of Facebook. You can use Facebook to source, attract, convert and hire new employees. “Facebook recruiting” is a form of social recruiting and a vital part of recruitment marketing.

The benefits of Facebook recruiting
Here are the top 3 benefits of Facebook recruiting:

1.) Facebook is the biggest talent pool

Facebook is the largest social network site in the world: it has over 2.07 billion monthly active users, so more people will come across your recruitment ads on Facebook than on any other platform.

2.) You can reach active job seekers

It’s little known that active job seekers prefer Facebook – research shows that there are more job seekers on Facebook than on LinkedIn!

3.) You can also grab the attention of passive job candidates

Passive candidates are those candidates who are not actively looking for a new job, but would be willing to accept a better offer. Facebook is a great tool that can be used to get in front of these people.

How to recruit on Facebook: Step-by-step guide

Step 1: Find potential candidates

Did you know that you can use Facebook as a proactive sourcing tool? Facebook has a powerful built-in search engine, called Graph Search. Graph Search utilizes publicly-available information listed on Facebook users profiles. Facebook Graph Search allows you to find candidates who meet specific criteria using filters (e.g. city, education, company etc.).

Step 2: Create a Facebook page

Your company probably already has a Corporate page, but you should think about opening a Career page too because the audience and message you deliver on those two pages should be different. On your Corporate Facebook page you talk to your customers, and on your Career Facebook page you talk to potential employees.

Step 3: Share your company culture

If you display a great culture within your company, people will want to become a part of it! Post photos and videos which show what it’s like to work at your company. Facebook makes it easy to be visual with your storytelling. People want to be able to envision themselves working for companies, so here photos really are worth a thousand words.

Step 4: Create a job ad

Start by considering your tone of voice, which should be a reflection of your business’s personality and the vacant position you are looking to fill. Next, find or create an eye-catching image. Following, think of a great copy! This is your chance to communicate your key message in an inspiring way that will make potential candidates eager to work at your company!

In the end, don’t forget to add the target link that leads directly to a job listing.

Step 5: Free promotion of your job ad

There are two most important additional channels you can use to promote your job ads: Referrals and Facebook groups. Referrals on Facebook can be done with just one click and reach all of employees’ network on Facebook. Also, take advantage of: hiring groups, interest groups and student/alumni groups.

Step 6: Paid promotion of your job ad

Promoting jor job ads does call for a budget, but if done correctly, investing just a few dollars in promoting your job ad can really pay off bigtime! The reason why Facebook ads work so well in recruiting is because you can specify exactly who you want to reach. The targeting option lets you select location, age, education, interests etc. of the people you want to reach.

Step 7: Use Facebook Live

Facebook Live streaming makes it possible to interact with your potential candidates in real-time via live chats and videos. Live video session is a unique opportunity to introduce your team, give a tour of your office and answer candidates questions in a real time and in a really engaging and fun way!

So should you do Facbook recruiting?

Facebook is and will continue to be a powerful recruiting tool in 2018. With new features rolling out and new trends emerging, we can expect a lot of new opportunities for recruiters, HR professionals, business owners and small business CEOs to connect instantly with thousands of high-quality candidates through Facebook.