Top 5 Ways to Use a Video in Recruitment

Discover the best ways you can use videos to attract and win the best job candidates!

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Why should you use video in recruitment?

Using videos in recruitment is one of the most productive recruitment marketing strategies that can help you attract and hire the best talent.

There are many reasons why you should use a video in recruitment. Adopting this trend will help you stand out in the saturated job market, differentiate from your competitors, showcase your employer brand and woow candidates with a great candidate experience.

How to use videos in recruitment?

Here are the top 5 ways you can use videos to improve your recruitment efforts:

1. Create a company culture video

Show, don’t tell. Create a company culture video and showcase your workplace culture, your office and your employees.

You can use your own smartphone and ask one simple question – and still create a memorable, company culture video- Check out this example from LinkedIn!  

2. Ad a video to your job posting

If you ad a video to your job postings, Google will recognize it as more relevant and show it at the top of job seekers search results.

As a result, more candidates will click on it and apply. According to CareerBuilder, job postings with videos have a 34% greater application rate.

3. Create a Facebook live video

Another way to incorporate a video into your recruitment practices is to create a Facebook live video. It is a perfect opportunity to answer all your candidates’ questions.

It’s simple and easy – all you need is your smartphone! The record of your video will automatically be posted on your timeline so people can view it again later. Check out a great example form L’Oreal!

4. Send videos to your silver medalists

Silver medalists are your second best job candidates. These are candidates that you didn’t hire – this time. However, these are great people that could be a perfect fit for some of your future job positions.

Use videos to deliver a bad news to these candidates and tell them that they didn’t get the job. They will appreciate your effort and personalized message.

5. Use videos to welcome and onboard new hires

You can also use videos as a part of your onboarding process. Sending a welcome video to your new hires is a great way to keep them engaged until their starting date.

You can also use a video to introduce your new hires to your company culture and their job duties. Check out a great example form Dunkin Donuts!

Want to create a recruitment video for your company?

Hopefully, these 5 ways to use a video in recruitment have sparked your creativity and inspired you to create your very own recruitment videos.

Yes, you can do it and no, you don’t a huge budget or a professional help. You can create great recruitment videos with your own smartphone!

Candidates are not interested in flashy corporate videos – they’ve seen tons of them. What they want to see is how it is really like to work at your company. DIY videos are authentic – and this is why candidates like them.

To help you get started, we gathered great practical tips for creating a perfect recruitment video! Be sure to check them out.

 

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A Simple Way to Improve Your Job Posting

Implementing this simple trick is a surefire way to improve the performance of your job postings!

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A proven way to improve your job postings

As the war for talent continues, employers are struggling to cut through the noise and attract the attention of the potential job candidates. Since today’s candidates have a lot of options for finding jobs and they are in demand, getting their attention is not easy.

This is where recruitment marketing comes in. Think about it for a second. Your job posting is just a one in million of other being promoted across different job boards, social media channels, etc.

Even if your potential job candidates do click on your job posting, what will keep them there and how will your job posting convince them to apply? Why shouldn’t they browse away to your competitors’ job postings? What makes your job posting different and memorable among so many similar job postings? How can you make your job posting stand out?

The solution is simple – add a video to your job posting!

Top 3 video job posting statistics

Job postings with videos perform better – it’s a proven fact.

Check out these statistics:

Statistic #1: Job postings with videos reach more candidates

According to Wordstream, video generates an amazing 1200% more shares than text and images combined!

In other words, if you add a video to your job postings, more people will share your job postings. As a result, your job postings will be able to reach the significantly greater number of people.  

Statistic #2: Job postings with videos get more views

According to CareerBuilder, job postings with video icons are viewed 12% more than postings without video!

In other words, if you add a video to your job postings, more people will click on it to see it!

Statistic #3: Job postings with videos generate get more applicants

CareerBuilder survey has found that job postings with videos have a 34% greater application rate.

In other words, if you add a video to your job postings, you will have a larger pool of candidates to choose from!

In short, adding videos to your job postings will improve the performance of your job postings. They will have a wider reach, more views and generate more applications – it’s a proven fact!

How to write a great job posting?

Writing a great job posting is not easy. Luckily, there are certain job advertisement best practices you can follow. Check out our Ultimate Guide for Posting Jobs That Stand Out!

How to create a recruitment video?

Yes, you can create a great recruitment video on your own. No big budgets, special equipment or filming experience needed. You can create a great, authentic recruitment video with your own smartphone! Want to know how? Check out out practical tips for creating a perfect recruitment video. 🙂

 

How to Create a Great Recruitment Video?

Check out the best practice tips for creating a great recruiting video!

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Do you really need a recruiting video?

Yes, you really do need it. If you aren’t already creating recruitment videos, you are way behind. Most companies are already doing it! Recruitment videos are one of the biggest recruiting trends you should consider implementing in 2019.

Using video in recruitment can help you differentiate your employer brand, answer to your candidates’ questions in a compelling way and attract more candidates to apply for your open job positions.

Did you know that CareerBuilder found that job postings with videos have a 34% greater application rate? Ask yourself – you need a 34% greater application rate? If so, you should start creating your recruiting video right now!

How to create a great recruiting video?

Here are 5 practical tips that will help you create a great recruiting video:

1. Feature your employees

Your potential candidates want to see the faces of the people they might end up spending most of their days with. Using a video helps put a human face to the organization. Include a short message from your CEO, but make sure you also have different level employees in your recruitment video, too.

2. Keep your video short

Your recruitment video should last no longer than 3 minutes. SkillScout analyzed 450+ job and company videos across YouTube and Vimeo channels and found out that the average amount of time candidates spend watching recruitment videos is 1 minute and 36 seconds. This is how long you have to capture your potential candidates’ attention!

3. Ask interesting questions

Instead of having your employees reciting answers they learned by heart in order to paint your company in the best possible light, let them tell their stories. And trust me, they will! You only need to help them get started by asking interesting, open-ended questions such as why did you join this company or what do you love the most about working at this company.

4. Show your office

Make an office tour a part of your recruitment video. Your potential candidates want to see inside of the place where they would work. Give them a glimpse into your office atmosphere and everyday life at your workplace. It will help them visualize themselves working at your company.

5. Include a call to action

Your recruitment video should include a strong call to action. If the candidates are watching your recruitment video, it means that you were able to get their attention. Grab that chance and capitalize on it! Call them to check your open job positions or join your talent network!