What do Best Job Ads Have in Common?

What are the characteristics of attention-grabbing, engaging job posts that turn candidates into applicants?

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What makes a great job ad?

What makes a great job ad, the one that stands out from all the rest?

How to make a job ad that differentiates your job offer from million of similar ones competing for your ideal candidates’ attention?

How to write a great job ad?

First of all, all great job ads start with a clear and detailed job description. In a hands of an HR professional who understands recruitment marketing and who has learned to like a marketer, ordinary, boring job description turn into an amazing job ad.

We recently analyzed the best job ads examples posted by companies like Disney, IBM, IKEA, Hubspot, Marriott, etc. This is what we found out:

Follow these job advertising best practices tips if you want to create a job ad that will stand out:

1. Go visual

Use photos and videos in your job ads. Turn your boring text job ad into a stunning infographic or even a video! According to Career Builder, job ads with videos have a 34% greater application rate.

2. Get personal

Share your current employees’ testimonials. Let your current employees tell a story about your company and the role you are looking to fill! According to Edelman Trust Barometer, employee voice is 3x more credible than the CEO’s when it comes to talking about working condition in that company.

3. Be candidate-centric and friendly

Focus on your candidates, not your company’s needs. Describe your hiring process and make it easy for your candidates to apply. According to CareerBuilder, 60% of job seekers quit in the middle of filling out online job applications because of their length or complexity.

4. Sell the job

Highlight your employee value proposition. Don’t be shy! Flaunt all the “best place to work” awards your company received and highlight your perks and benefits.

5. Be creative

Get creative and think outside the box! For example, don’t be afraid of using humor in your job ad. Also, think of the ways you can gamify your job ad. Can you turn it into a contest or a game?

Conclusion

If you want to create a job ad that will stand out follow the above job advertising best practices tips.

Bonus tip

Once you’ve written your job ad, you can post your job ad to multiple job boards for free – with just one click!

5 Tips for Writing a Great Job Ad

Learn how to write an effective job ad!

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What is a great job ad?

A great job advertisement is the one that will not only help attract your ideal candidates, but also turn away unsuitable candidates. That way, you will save your time you would otherwise have to spend on disqualifying a large number of unqualified candidates. 

A great job advertisement is also the type of job ad that stands out and convinces the right type of candidates to apply. It is the type of job ad that really sells the company and its jobs.

How to write a great job ad?

Here are the top 5 tips for writing great (newspaper) job ad that stands out:

1. Engage the reader with a great title

Get creative and think out of the box. What could attract the attention of your ideal candidate? What would make them stop in their tracks? What kind of opportunity would make them want to learn more? Open with that!  

2. Keep your ad short and to the point

Write in clear and specific language and use the action verbs to make the ad more readable. Avoid using unnecessary words. For example, instead of “To apply for this position, you should send your CV and cover letter to the following address” simply write “Send your CV to: Address”.

3. Describe your ideal candidate

If you want to hire the right people for your open job position, you should have a clear picture of who your ideal candidate is. Creating your candidate persona will help you think about your candidate beyond your job requirements.

4. Sell your job

What makes your company different? Why would your ideal candidate want to work at your company, instead of for some of your competitors? What is in it for them if they join your company? Think beyond the salary. Highlight interesting projects, career development opportunities and benefits and perks you offer.

5. Explain the application process

Don’t forget to include a call to action at the end of your job ad. Tell candidates exactly what they need to do in order to apply for your open job position. Should they send their CV and include a cover letter? Attach their portfolio or some other examples of their work? Do you require some other type of documents. Such as copy of your candidate’s diploma, certifications, etc.?

Top 5 Ways to Use a Video in Recruitment

Discover the best ways you can use videos to attract and win the best job candidates!

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Why should you use video in recruitment?

Using videos in recruitment is one of the most productive recruitment marketing strategies that can help you attract and hire the best talent.

There are many reasons why you should use a video in recruitment. Adopting this trend will help you stand out in the saturated job market, differentiate from your competitors, showcase your employer brand and woow candidates with a great candidate experience.

How to use videos in recruitment?

Here are the top 5 ways you can use videos to improve your recruitment efforts:

1. Create a company culture video

Show, don’t tell. Create a company culture video and showcase your workplace culture, your office and your employees.

You can use your own smartphone and ask one simple question – and still create a memorable, company culture video- Check out this example from LinkedIn!  

2. Ad a video to your job posting

If you ad a video to your job postings, Google will recognize it as more relevant and show it at the top of job seekers search results.

As a result, more candidates will click on it and apply. According to CareerBuilder, job postings with videos have a 34% greater application rate.

3. Create a Facebook live video

Another way to incorporate a video into your recruitment practices is to create a Facebook live video. It is a perfect opportunity to answer all your candidates’ questions.

It’s simple and easy – all you need is your smartphone! The record of your video will automatically be posted on your timeline so people can view it again later. Check out a great example form L’Oreal!

4. Send videos to your silver medalists

Silver medalists are your second best job candidates. These are candidates that you didn’t hire – this time. However, these are great people that could be a perfect fit for some of your future job positions.

Use videos to deliver a bad news to these candidates and tell them that they didn’t get the job. They will appreciate your effort and personalized message.

5. Use videos to welcome and onboard new hires

You can also use videos as a part of your onboarding process. Sending a welcome video to your new hires is a great way to keep them engaged until their starting date.

You can also use a video to introduce your new hires to your company culture and their job duties. Check out a great example form Dunkin Donuts!

Want to create a recruitment video for your company?

Hopefully, these 5 ways to use a video in recruitment have sparked your creativity and inspired you to create your very own recruitment videos.

Yes, you can do it and no, you don’t a huge budget or a professional help. You can create great recruitment videos with your own smartphone!

Candidates are not interested in flashy corporate videos – they’ve seen tons of them. What they want to see is how it is really like to work at your company. DIY videos are authentic – and this is why candidates like them.

To help you get started, we gathered great practical tips for creating a perfect recruitment video! Be sure to check them out.

 

5 Creative Ideas for Your Career Page

Check out these 5 great creative ideas that will make your company career page stand out!

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How to make your career page stand out?

If you want to attract and hire the best candidates, you need to differentiate your Employer Brand. Your career page is a great place to do that – completely for free!

But how to do it?

Especially if you don’t have a big marketing budget or knowledge?

Don’t worry – it can still be done!

In this short blog post, I will show you how easy it can be to make your career page stand out.

You just need to get creative!

To help you get started, here are 5 creative ideas for your career page.

5 creative ideas for your career page

1. Break the stereotypes

How to be different and stand out with the first sentence on your career page?

Break the stereotypes!

For example, a Telepathy’s career site opens with a great, insightive copy that is bound to attract the right type of candidates:
Breaking the agency stereotype
Grueling pace, clients that just don’t get it, having dinner at your desk – no thanks. We pride ourselves in doing meaningful work for great clients.”

Think about the common stereotype in your line of work – then break it!

2. Use industry jargon

Find a way to incorporate your company’s industry business jargon and your products and services into your career site. That way, you will speak directly to candidates interested in your line of work, while turning away the rest.  

Booking.com does it wonderfully by giving candidates reasons to “check in” and join their company!

3. Turn your application process into an exciting adventure

Don’t let the process of applying for your company’s open position be a dreadful task.

Instead, turn it into an exciting adventure!  For example, The Heineken Company created the additional interactive website, GO Places, where candidates go through an exciting, adventurous and fun gamified job interview.

4. Stand out with the unusual career page design

Differentiate the look and UX of your career page! For example, Adidas has a beautiful and very interesting career page. Instead of the traditional up/down scrolling that most websites have, they used the right scrolling navigation system. It makes their career page attractive and memorable on the very first look!

5. Create a chatbot

Enable a two way, timely communication with your candidates by integrating a chatbot on your career page. If you need inspiration, check out how Marriott did it! In case you don’t have the time or resources to create a chatbot, do what Hubspot did – launch a Slack channel that’s open to your interested candidates.

5 Creative Ideas That Will Make Your Career Blog Stand Out

If you want to attract the best candidates, you need to make your career blog stand out. And it sure will with these 5 creative ideas!

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How to make your career blog stand out?

If you want to attract the best candidates and recruit the right people for your company, you need to make your career stand out.

Only by providing candidates with a glimpse into your company culture, you will be able to attract and hire the best talent by finding the perfect fit.

In order to that, you need to create an outstanding recruitment content for every step of the candidate journey.  

To help you, we created this list of the best recruitment content ideas for your company’s career blog.

5 creative career blog ideas

Here is the list of 6 great career blog ideas that just spark with creativity:

#1: A creative company culture video

Create a different type of company culture video! Ask your employees to describe working at your company in just 3 words. And don’t worry – you don’t need to make a professional video. Simply use your smartphone to create a short, genuine video.

#2: A quiz

A short quiz is a very simple yet fun and effective example of interactive content you can publish on your career blog. It is also a perfect lead generation opportunity, so make sure you make the most of it!

#3: A podcast

Everyone creates simple, text blog posts. Be different! Make a podcast! Interview your employees and ask them about the interesting projects and/or latest technology they are working with!

#4: Ask the recruiter

Establish an “Ask the Recruiter” column on your career blog. Every week, publish a new blog post in which your recruiters answer the most frequently asked questions by candidates. Include useful tips and tricks.

#5: Employee generated content

Every week, feature another one of your employees as a guest author on your blog. Give them complete creative freedom – let them write about anything that’s on their mind. It can’t get any more authentic than that!

Social Media Recruiting: How to recruit on Facebook?

Social Media Recruiting: How to recruit on Facebook?

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One of the biggest trends in recruiting over the past few years has been the use of Facebook to attract and convert talent. This practice even got its own buzzword – “Facebook recruiting”. So what is it exactly and how to do it #likeaboss?

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What is Facebook recruiting?
Simply put, “Facebook recruiting” is the process of recruiting (potential job candidates) through the use of Facebook. You can use Facebook to source, attract, convert and hire new employees. “Facebook recruiting” is a form of social recruiting and a vital part of recruitment marketing.

The benefits of Facebook recruiting
Here are the top 3 benefits of Facebook recruiting:

1.) Facebook is the biggest talent pool

Facebook is the largest social network site in the world: it has over 2.07 billion monthly active users, so more people will come across your recruitment ads on Facebook than on any other platform.

2.) You can reach active job seekers

It’s little known that active job seekers prefer Facebook – research shows that there are more job seekers on Facebook than on LinkedIn!

3.) You can also grab the attention of passive job candidates

Passive candidates are those candidates who are not actively looking for a new job, but would be willing to accept a better offer. Facebook is a great tool that can be used to get in front of these people.

How to recruit on Facebook: Step-by-step guide

Step 1: Find potential candidates

Did you know that you can use Facebook as a proactive sourcing tool? Facebook has a powerful built-in search engine, called Graph Search. Graph Search utilizes publicly-available information listed on Facebook users profiles. Facebook Graph Search allows you to find candidates who meet specific criteria using filters (e.g. city, education, company etc.).

Step 2: Create a Facebook page

Your company probably already has a Corporate page, but you should think about opening a Career page too because the audience and message you deliver on those two pages should be different. On your Corporate Facebook page you talk to your customers, and on your Career Facebook page you talk to potential employees.

Step 3: Share your company culture

If you display a great culture within your company, people will want to become a part of it! Post photos and videos which show what it’s like to work at your company. Facebook makes it easy to be visual with your storytelling. People want to be able to envision themselves working for companies, so here photos really are worth a thousand words.

Step 4: Create a job ad

Start by considering your tone of voice, which should be a reflection of your business’s personality and the vacant position you are looking to fill. Next, find or create an eye-catching image. Following, think of a great copy! This is your chance to communicate your key message in an inspiring way that will make potential candidates eager to work at your company!

In the end, don’t forget to add the target link that leads directly to a job listing.

Step 5: Free promotion of your job ad

There are two most important additional channels you can use to promote your job ads: Referrals and Facebook groups. Referrals on Facebook can be done with just one click and reach all of employees’ network on Facebook. Also, take advantage of: hiring groups, interest groups and student/alumni groups.

Step 6: Paid promotion of your job ad

Promoting jor job ads does call for a budget, but if done correctly, investing just a few dollars in promoting your job ad can really pay off bigtime! The reason why Facebook ads work so well in recruiting is because you can specify exactly who you want to reach. The targeting option lets you select location, age, education, interests etc. of the people you want to reach.

Step 7: Use Facebook Live

Facebook Live streaming makes it possible to interact with your potential candidates in real-time via live chats and videos. Live video session is a unique opportunity to introduce your team, give a tour of your office and answer candidates questions in a real time and in a really engaging and fun way!

So should you do Facbook recruiting?

Facebook is and will continue to be a powerful recruiting tool in 2018. With new features rolling out and new trends emerging, we can expect a lot of new opportunities for recruiters, HR professionals, business owners and small business CEOs to connect instantly with thousands of high-quality candidates through Facebook.

Inbound vs. Outbound Recruiting

Inbound vs. Outbound Recruiting

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Inbound and outbound recruiting strategies are two major recruiting methods used in Talent Acquisition. There has been a lot of buzz around these terms lately, but what do they really mean? And which form of recruiting is better for your company and your hiring needs?

Difference Between Inbound and Outbound recruiting

There are two basic types of recruiting – outbound and inbound recruiting. These terms have become a HR buzzwords in recruiting and everyone is talking about them. But what do they really mean? And what’s the difference between them?

In short…

In inbound recruiting candidates comes to you.

In outbound recruiting you have to search for the candidates.

Inbound and Outbound recruiting focus on different stages of candidate journey

Inbound and outbound recruiting are different recruiting philosophies and strategies with different approaches and tactics, but the same end goal: hiring the perfect candidate persona.

Inbound recruiting is a recruiting strategy where you proactively and continually attract candidates with the goal to make them choose you as their next employer.

Your goal in inbound recruiting is to lead the candidates through the first 3 stages of candidates journey: Awareness, Consideration and Interest.

Outbound recruiting is a recruiting strategy where you search for and contact candidates when a certain new position that you need to fill opens.
Your goal in outbound recruiting is to jump right to the application stage, and offer your job opening.

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Inbound and Outbound recruiting are long and short term recruiting solutions

If you are looking for a long-term solution to advance your recruiting and hiring strategy, inbound recruiting is the way to go. With inbound recruiting, your goal is to build such an Employer Brand that will continually grow your pool of high-quality applicants.

Many companies have already adopted inbound recruiting as a prefered strategy. Even though it takes some time to see the results, in the long run, their time, cost and quality of hire have improved dramatically.

On the other side, there is outbound recruiting. It is considered as a short-term recruiting solution, because it is only used when a need arises. If outbound recruiting is your only recruiting strategy, start thinking about implementing inbound recruiting.

With so much information competitors share about themselves with the talent, you not doing the same will cost you. Simply reaching out to the candidates and offering an open position is not the way to attract talent any more.

Inbound and Outbound Recruiting Are Like Inbound Marketing and Outbound Sales

We often hear as saying: “Candidates should be treated like customers!”.

We can approach them using inbound marketing methods, or we can do so using outbound sales methods.

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The goal of inbound marketing is to have customers figure out their own pain points by reading relevant content. In recruiting, those pain points may include anything from a bad cultural fit, to a lower than desirable salary.

After realizing that there is a pain-point, candidates, reading you content, employee testimonials, benefits and company stories, realizes themselves that your company is a better fit for them.

Outbound recruiting, same as outbound sales, uses a method in which recruiters find candidates who may be a good fit. After that they call candidates to find out if there is a pain-point. In most cases  candidates either don’t know that the pain-point exists, or they wouldn’t admit it.

Inbound vs. Outbound recruiting: Which one is better?

Most companies use both inbound and outbound recruiting methods.

However, outbound method is more and more often considered as a plan B recruiting method. In other words, outbound recruiting method is used only when you don’t manage to get high-quality applicants with your inbound recruiting strategy.

The goal of every inbound recruiting strategy is to continually attract talent and build your talent pools. Once you have a pool of high-quality talent, it is much easier to fill your open positions.

If you, however, don’t have a candidate that perfectly matches your hiring needs, you should switch to an outbound recruiting method.

Recruitment Marketing Software is a software program designed to attract top talent.

Benefits of Recruitment Marketing Software?

Benefits of Recruitment Marketing Software?

Recruitment Marketing Software is a software program designed to attract top talent. Recruitment Marketing Software utilizes an innovative idea of applying marketing methods to recruitment process in order to find, attract, nurture and engage candidates and turn them into job applicants.

What is Recruitment Marketing Software?

Recruitment Marketing Software is a software program, tool or platform designed to automate, simplify and fasten the process of finding, attracting, engaging and nurturing high-quality candidates.

In comparison with regular, old-fashioned recruiting software, Recruitment Marketing Software uses an innovative idea of applying marketing methods to recruitment process in order to attract top talent.

What are the benefits of Recruitment Marketing Software?

Recruitment Marketing Software offer solutions for all the 5 stages of Recruitment marketing process: Finding, Attracting, Engaging, Nurturing potential candidates and Converting them into applicants who apply for your open job positions.

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Recruitment Marketing Software offers innovative features for finding high-quality candidates. With web sourcing you can easily passive job seekers, your best job candidates. You can also post your job ads to multiple free and premium job boards with just one click, set up a Social Media job ad promotion and Employee Referral Programs.  

Recruitment Marketing Software is especially useful for attracting candidates. Recruitment Marketing Software offers features for improving your Employer Branding and Social recruiting strategy and creating an attractive branded career site – no coding skills necessary!

With Recruitment Marketing Software you can engage and nurture your candidates on a whole new level. You can advance and automate your Candidate Relationship Management and email recruiting campaigns, which will create a better candidate experience and save you a ton of time!

Finally, Recruitment Marketing Software provides tools for successfully converting candidates and tracking your whole recruiting process. Form user-friendly application form to highly advanced hiring analytics and reporting.

Who can use Recruitment Marketing Software?

Recruitment Marketing Software was created for recruiting experts like recruiters and HR professionals.

However, since modern Recruitment Marketing Software is user-friendly and easy to use, many small companies without specialized HR professionals have also started using this tool.

With Recruitment Marketing Software, small companies can handle the whole full cycle recruiting process and all related marketing operations in house. In that way they save a lot of money they previously had to spent on recruitment agencies services.

Which Recruitment Marketing Software to buy?

Not every recruiting software is the same. Moreover, same types of recruiting software differ in their features and capabilities. Which one is the ideal for you?

There is a proven strategy that helps in making the best decision about which tool to buy.

Step 1

First, start with identifying your recruiting goals and challenges.

Step 2

Second, check out the extensive list of solutions offered by Recruitment Marketing Software and see if you can find solutions for your challenges.

Step 3

Third, pick the recruiting software that best suits your needs.

That’s it! 🙂

P.S. You can also download 2018 Guide for Buying a Recruiting Tool. It offers interesting insights and useful advices for buying a recruiting software tool.

What is the difference between Employer Branding and Recruitment Marketing

What is the difference between Employer Branding and Recruitment Marketing

Employer Branding and Recruitment Marketing have gone from HR buzzwords to must have recruiting strategies. However, many HR professionals are still puzzled by these terms and they can’t tell the exact difference between them.

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Can you explain the difference between Employer Branding and Recruitment Marketing?

Posting your job openings to the job boards and waiting for the talent to come to you is simply not enough anymore.

In today’s job market, the best talent has many options to choose from. Consequently, you need to have a competitive advantage over other companies who are looking for that same talent.

In order to differentiate their company from their competitors and attract top talent, clever recruiters have started using marketing methods and tactics.

As a result, we hear the leading HR professionals talking about Employer Branding and Recruitment Marketing. A lot! In a very short amount of time, Employer Branding and Recruitment Marketing have gone from HR buzzwords to must have recruiting strategies.

However, many HR professionals are still puzzled by these terms.

How about you?

Can you explain the difference between Employer Branding and Recruitment Marketing?

In order to the clear up this confusion once and for all, here is a detailed explanation of the difference between the Employer Branding and Recruitment Marketing.

But first, let’s find out what these two terms have in common and why are they so often mistaken for each other.

What do Employer Branding and Recruitment Marketing have in common?

Employer Branding and Recruitment Marketing are both concerned with the same thing – your company’s Employer Brand.

What is Employer Brand?

Employer Brand is your company’s reputation as an employer.

A strong Employer Brand communicates that your company is a good employer and a great place to work.

What are the differences between Employer Branding and Recruitment Marketing?

Difference #1: Employer Branding implicates defining, and Recruitment Marketing promoting your Employer Brand

Employer Branding is the process of defining your company’s Employer Brand.Recruitment Marketing is the process of promoting your company’s Employer Brand.

Employer Branding is the process of defining your Candidate Persona, your Employer Brand and your Employee Value Proposition.

Recruitment Marketing is the process of promoting your Employer Brand by creating interesting and engaging recruiting content and sharing it via different channels such as your company’s career site and blog, job boards, social media, email campaigns, talent networking events, job fairs, etc.

Difference #2: Employer Brand comes first, Recruitment Marketing second

Employer Branding comes first, and Recruitment Marketing is built around it, with additional methods and tactics.

Before you start promoting your Employer Brand, it is crucial to articulate a clear and precise definition of it. Otherwise, you risk your message sounding inconsistent which will make you look distrustful in the eyes of candidates.

Difference #3: Recruitment Marketing may evolve, but your Employer Branding remains the same

Recruitment Marketing is constantly evolving in a response to industry and cultural trends.

Modern recruiters and marketers come up with innovative strategies for attracting candidates, new communication channels (such as social networks) appear, content trends are changing (for example, a video is becoming more and more popular), etc.

Surprising your targeted audience in new and exciting ways is necessary to keep their attention.

On the other hand, your Employer Branding is more consistent and constant.

Your Employer Branding should be based on your company’s core values, vision and mission. It is a long-term promise and an ongoing commitment you make to your existing and potential employees.

Even if you make some smaller adjustments in your Employer Branding strategies in order to better target your perfect candidates, your overall message should stay consistent with your original promise.

Deepen your understanding of Employer Branding and Recruitment Marketing

Hopefully, this article has helped you clear your doubts and misunderstanding of Employer Branding and Recruitment Marketing and now you are able to tell the difference.

If you want to learn how to implement your Employer Branding strategy in 5 simple steps, you should check out this informative infographic. If you are looking for some new Employer Branding ideas, you can learn a lot from big brands like Hubspot and Facebook.

If you would like to learn more about Recruitment Marketing, this Recruitment Marketing 101 guide is a great place to start.

Step-by-step guide: How to write, publish and promote job ads?

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How to write a great job ad? Where should you publish it and how to promote it to attract the best candidates? Find out in this easy to follow, step-by-step guide!

What is a job ad?

A job ad is an advertisement for an open job position.

The purpose of a job ad is to inform potential job candidates about a new opening and attract them to apply. In order to do that, an effective job ad will highlight interesting information about your company and the benefits you offer.

How to write a job ad that works?

Step #1: Start form job description

If you want to write a great job ad, you first have to have a clear job description.

An effective job description explains your company’s job position and contains all the details about the role you are looking to fill.

You can find some great examples in 500 most common job descriptions templates.

Step #2: Create your candidate persona

Now, take your job description and imagine a person that would be a perfect fit for this position.

This representation of your ideal candidate is called candidate persona. 👩 This persona is formed by defining the characteristics, skills, and traits that make up your perfect hire.

Step #3: Craft your job ad

To write a great job ad, you have to go through few steps – the great 4 Ws. Your job ads need to answer the questions: What, Who, Where and Why. By following this 4 Ws, you will outline the structure of your job ad.

  • What is the job?

 Write a clear job ad title and list the main job responsibilities form your job description

  • Who is your ideal candidate?

List qualifications related to education, previous working experience, technical and soft skills of your candidate persona.

  • Where is your job located?

This is one of the main criteria job seekers use in job search, so be sure to mention it!

  • Why would someone want to work for your company?

Briefly introduce your company and focus on the benefits you offer. Include information about the salary range, exciting projects and perks.

PRO TIP: Customize your job ad

This step is the secret of writing a great job ad that will attract your perfect candidate!

You need to customize the content and tone of your job ad to specifically target your candidate persona. Use your imagination and put yourself in your candidate persona’s shoes!

How to publish your job ad?

Step #1: Publish your job ad on your career site

First and most important, you should publish your job ad is on your company’s career site. Did you know that 60% of job seekers start their search on career sites?

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PRO TIP:
Here are our tired out tips and tricks that will help you get more job applicants from your career site.

Step #2: Publish your job ad on online job boards

Next, you should publish your job ad on online job boards.

Make sure to utilize the job boards where you can publish your job ads for free. Some of the most popular free job boards are Indeed, Monster, Simply Hired, Glassdoor, Stackoverflow and many others.

PRO TIP:

Here’s how to save your time by publishing your job ad on multiple free job boards with just one click!

How to promote your job ad?

If you want to attract high-quality candidates, it is not enough just to publish your job ad on your career site and job boards. Your best job candidates are passive job seekers, who are not actively looking for a new job. 75% of candidates are passive job seekers. That means they won’t be visiting your career site and searching job boards.

Step #1: Promote your job ad on social media

Social recruiting has become one of the most popular methods for finding and attracting best talent. Social recruiting is using different social media networks (such as Facebook, Twitter, LinkedIn etc.) to actively share and promote your job ads.

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PRO TIP:

Check out our easy to follow Complete Guide on Social Recruiting and learn how to recruit on social networks like a pro!

Step #2: Promote your job ad through referrals

Another great way to promote your job ads is through referrals. Referrals are one of the most effective and most productive modern recruiting tactics. When using structured employee referral programs you can ask your existing employees to help you promote your job ads and motivate them with great employee referral rewards.

PRO TIP:

Learn how employee referral programs can improve time, cost and quality of hire.

Useful tools

There are many different tools and applications that can help you promote your job ads on Facebook, set up referral programs etc. You can check out the Ultimate list of best HR software by type and chose the one you need.

PRO TIP:
There are also all in one type of software that can help you with all phases of posting jobs, form writing to publishing and promoting.
With these modern recruiting tools you can access free job description templates, build beautiful career sites (no coding needed!) and publish your job postings on multiple job boards with just one click. You can also set up employee referral programs, create engaging email campaigns and easily share your job postings on social media – all from one easy to use platform!