Why you should attend the Employee Engagement conference! | The HR Tech Weekly®

Why you should attend the Employee Engagement conference!

Marcus Evans: Employee Engagement | The HR Tech Weekly®

In a world where competitiveness is multiplying, the human factor is now the main differentiating factor. The performance of employees cannot be separated from the company’s.

Otherwise, different factors could turn employees into sources of loss if they are not as involved and especially engaged in their work.

According to the Steel Case and Ipsos study on employee engagement:

“Of the 17 countries studied and the 12,480 participants, 1/3 of the employees are disengaged.”

Germany, UK, the Netherlands, Spain, Belgium and France scored below the world average in terms of the rate of employees being engaged and satisfied with their working environment. Employee disengagement is not limited to a particular industry but affects all businesses. Some companies place more emphasis on employee engagement because they successfully established the link between commitment and performance. This is why they have put in place mechanisms to measure the degree of commitment of employees and try to establish programs enabling the optimization of well-being at work, through various actions targeting motivation, the quality of the working environment, managerial leadership and others, in order to build a culture of sustainable engagement.

There are no sectors that are eradicated or less affected by this scourge. As long as companies work in an environment that is changing constantly, there will always be sources and factors optimizing disengagement. As a result, it will always be necessary to increase the level of vigilance in order to limit the risks of disengagement.

Companies are interested in knowing more about:

  • How to improve the employer branding and communicate about the company’s values to the employees
  • How can we put the company’s culture at the service of employee engagement?
  • The role of leadership in managing employee engagement
  • How to create a sense of belonging among the employees?
  • How to use predictive analytics to improve employee engagement?
  • How to maintain employee engagement after a M&A or a strategic transformation?

Consequently, executives involved in HR, Talent Management, Engagement and Retention, Internal Communication and so on should definitely not miss out on this opportunity to attend the marcus evans‘ Employee Engagement conference taking place on the 27th-29th of September in Amsterdam, Netherlands.

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4 Tips on Using Social Media for Recruiting

4 Tips on Using Social Media for Recruiting

Social Network

Trying to find the right new individuals to add to your team can be challenging and time-consuming, but it is nonetheless critical for the success of your company. After all, skilled, experienced and motivated individuals can be a truly beneficial addition to your company and can help you to reach new heights in growth and profits, customer satisfaction and more.

One idea to improve your efforts in this area is to consider using social media sites to bolster your recruiting efforts. In some cases, you may be able to connect with great candidates through these outlets who you would never have been able to reach otherwise. Your efforts can also be used to make candidates more interested in and excited about a job opening you have or about the possibility for working for your company.

Many successful companies of all sizes are already using social media to recruit candidates, but some are not enjoying the level of success they could be through their efforts. If you’re not sure how to do it, the following tips can help you to maximize the benefits of social media sources for recruiting activities.

Create a Social Media Recruiting Strategy

Some companies use social media for recruiting efforts haphazardly, but the best results are generated when you make strategic use of these platforms. Your social media recruiting strategy should fit in with your company’s general recruiting system and it should be well-suited for the types of positions you are hiring for.

Ideally, social media outlets will be used in conjunction with your current recruiting efforts rather than in place of them. Remember that each social media platform is unique, and this means that they offer different benefits to your company.

For example, through LinkedIn, you may be able to connect with professionals in your field. Through Facebook, however, you may be able to reach out to a much broader audience. In different situations, both of these options can be uniquely beneficial. For example, the use of LinkedIn may make better sense when advertising a managerial or executive position, but Facebook and other options may be better used when you are actively recruiting for administrative-level job openings.

Use Recruiting Hashtags

The use of hashtags is more than just trendy. Hashtag serve the important purpose of making your content more easily viewed through relevant searches. By using hashtags with your recruiting efforts through social media, you can make your content more easily located by those who may be searching for a job on social networks.

To make full use of hashtags, they should be relevant to the company, the position or something else. Think about hashtags that others may be using when looking for an opening that is similar to use. For example, some may use a generic search for #jobopenings, and others may use something more specific, such as #researchassistant.

With the right hashtags attached to your online recruitment posts and tweets, you can potentially reach a much larger audience that extends beyond those who actively follow your social media accounts.

Promote Your Company Culture

Part of a successful recruitment strategy involves selling your company and the position to a potential candidate. This means that you need to use social media effectively to showcase how amazing your corporate culture is rather than to simply post a link to the job description.

Social media recruiting efforts that simply announce an opening are often less effective than they could be because even when potential candidates see the listing, they may not be enticed to act on it without motivation to do so.

Remember that social media is not only text-based, and you can use images and video to promote your company culture online. Instead of just stating that your company is a great place to work, use photos or even videos of regular events at your office. For example, you can show your employees working as a team tackling a project, being dressed up for Halloween in the office or participating in a monthly pot luck lunch.

Involve Your Employees

Another important step to take if you want to maximize your social media recruiting efforts is to involve your employees in the effort. Ideally, all of your employees will share content about your company to their own contacts on social media, and they may even make use of branded hashtags as well.

This effort can help you to expand your reach to a much larger audience than you otherwise would have been able to reach. Asking your employees to retweet or share a post is great, but you can also ask them to promote the company culture. For example, they can be an advocate for you by talking about their work experiences.

However, you should have established rules in the office regarding the use of social media. Furthermore, you should attempt to control the message that your employees are sending out about your office by offering structured comments and guidelines to them.

Final Thoughts

The first hurdle to jump over in your recruitment efforts is to find a great pool of qualified and interested candidates to interview. Social media is a great option for extending your reach and to let a greater number of qualified candidates know about your job opening. When you are using social media networks for recruiting purposes, follow these helpful tips to more strategically and comprehensively make use of these platforms.

About the Author:

Lisa Michaels

Lisa Michaels is a freelance writer, editor and a striving content marketing consultant from Portland. Being self-employed, she does her best to stay on top of the current trends in the business world. Feel free to connect with her on Twitter.


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marcus evans: Professional business training

Employee Engagement: 27-29 September 2017, Amsterdam, Netherlands — Press Release

Marcus Evans: Employee Engagement | The HR Tech Weekly®

Amsterdam, July 18, 2017 — Employee engagement has a direct impact on employee branding, an engaged employee will always praise his company and its achievement and can become a brand ambassador.

Companies increase their efforts to better understand the reasons beyond employee engagement. Although multiple tools can be used ranking from basic surveys to sophisticated games or applications, not many companies combine their findings with HR data about employee absenteeism, turnover rate and other data to gain a deeper insight about employee engagement trends. Predictive analytics can also help companies determine the source of hire sources, evaluate the ROI of employees and optimise the hiring process.

The Employee Engagement conference organised by marcus evans on the 27th-29th of September, 2017 in Amsterdam will provide a pan-European insight in employee engagement and its development. It is a unique opportunity for Employee Engagement specialists and Human Resources Experts to discuss the challenges of engaging employees. Practical cases will be presented to highlight the link between employee engagement and the organisational performance, the impact of internal communication, leadership and organisational culture on employee engagement. This conference will also explore the means by which we can guarantee employee engagement through the entire employee life cycle and turn it into employee experience.

Attending this premier marcus evans conference will enable you to:

  • Improve the employer branding and communicate about the company’s values to the employees
  • Put the company’s culture at the service of employee engagement
  • Create a sense of belonging among the employees
  • Use predictive analytics to improve employee engagement
  • Maintain employee engagement after a M&A or a strategic transformation

About marcus evans Group:

marcus evans Group | The HR Tech Weekly®

marcus evans specialises in the research and development of strategic events for senior business executives. From our international network of 63 offices, marcus evans produces over 1000 event days a year on strategic issues in corporate finance, telecommunications, technology, health, transportation, capital markets, human resources and business improvement.

Above all, marcus evans provides clients with business information and knowledge which enables them to sustain a valuable competitive advantage and makes a positive contribution to their success.


If you would like to receive more information regarding this event please email Constandinos Vinall at ConstandinosV@marcusevanscy.com or visit the website here.

What Is People Science Really All About? | Featured Image

What Is People Science Really All About?

Written by Adam Hale, EVP of Sage People.

What Is People Science Really All About? | Main Image

You’ve heard the phrase ‘People Science’ and have maybe even seen job postings for a ‘Head of People’ or ‘Chief People Officer’. But what does People Science really mean and why does it matter?

People Science is an approach organizations use to relate to their employees instead of seeing them as just human resources. Our Becoming a People Company report found that 87% of HR leaders think more should be done to put people at the heart of their business and that’s what People Science is all about. It looks at every part of an employee’s experience and goes beyond traditional HR in reach and influence, becoming a business-critical strategy that integrates with every part of the organization.

If you’re just starting to wrap your head around People Science, below are 6 ways to understand the power of the approach and the impact it can have on your workplace.

1. 3D not 2D

When you’re looking to engage with people, rather than manage people as resources or capital, you need to know about an employee’s skills, pay scale and reporting lines, and then look more deeply at the individuals themselves. When using People Science, every employee is treated as a multi-dimensional personality, not just a flat outline. The best HR and people leaders understand cultural fit, working styles, strengths, values and the goals each person brings to an organization.

2. Home cooking, not takeaway meals

When you cook at home, you need to collect the right ingredients and add them at just the right time and in the right proportions to get the perfect result. You know how each ingredient reacts, what brings out its best and how to avoid burning or undercooking it. You can learn from your results and refine your recipes, knowing which elements work well together.

People Science is like home-cooking your organization’s culture and values, balancing the people in teams and ‘shopping’ for top-quality hires who have the potential to add depth and flavor to your projects. It’s got a strategic long-term side, as well as a skillful day-to-day process. And while it takes a little more time and effort than grabbing a takeaway snack for instant relief, it’s a more sustainable way to nurture your organization’s long-term health.

3. Sherlock Holmes with DNA fingerprinting

Sherlock Holmes is a genius who can use deduction and logic to unravel murder mysteries with his mind. But imagine if he had a DNA forensics lab and Big Data at his disposal. Intuitive talent plus hard data? He’d be unstoppable.

In today’s business climate, it’s now unthinkable to not use data to analyze customer behaviors, but many companies don’t apply this same logic to understanding their own people. Why are so many overlooking this? If companies want to attract and retain the best people, the use of people data to improve the employee experience is no longer optional.

People Science takes the intuitive power of HR and adds data evidence to support ideas, investigate theories and take pre-emptive action. Because it’s data-backed and evidence based, it can provide iron-clad answers to back up your hunches about things. It can also predict outcomes, so you can foresee and prevent issues like flight risk or talent shortages.

4. Google vs. your multi-volume leather-bound encyclopedia

Google is an essential reference tool, much like your trusty set of encyclopedia books. It knows the answers. But while you can use it to look up facts about ancient Egypt, there’s so much more to it than that.

Like Google – and the technology industry in general – People Science is always changing and innovating. Instead of sticking to rigid processes, HR and people leaders who take a People Science approach are reinventing things according to movements in their industry, in technological tools and in People Science itself. It’s nimble enough to respond to the transforming world of modern business.

5. The X-Men vs. your favorite sports team

Your favorite sports team consists of players with finely-honed skills in shooting hoops, blocking passes or scoring goals. But only in (or on) their own field. Pit them against an unexpected challenge like, say, an evil supervillain intent on world destruction, and they’ll probably be out of their depth.

People teams are multi-disciplinary, with an array of superpowers including data analysis, marketing, building relationships, social media and talent scouting (not to mention saving the world on a regular basis). Think of them as your all-star team of people superheroes, ready for anything life throws at your business, even game-changing digital developments that fall outside the traditional HR field.

6. A hotel, not a dorm room

Like a hotel, a business with People Science knowledge understands that its commercial success depends on keeping people comfortable, feeling valued and leaving with a great experience. Hospitality is vital, not just a nice-to-have – unless you want your people, like the students in a basic dorm room, to upgrade to a nicer workplace once they’ve finished learning from you.

See how your company stacks up in the journey to become a People Company with our free People Company profiler.

About the Author:

Adam Hale, EVP of Sage People

Adam Hale, EVP of Sage People, previously acted as Executive Chairman and Non Executive Director having spent over 30 years in the technology industry. He was formerly Head of Software and European Technology at Russell Reynolds Associates, the leading executive search firm and before that ran large system implementation projects at Accenture. Adam is also a committee member of the Technology Leadership Group (TLG) for the Prince’s Trust.


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People watching a presentation in a room

Employee Engagement and Experience Driven by “Culture First”

This is no more a secret that engaged employees are more likely to perform better and improve organizational success. And as the companies move more towards agile organizational models, there will be more increase in the employee engagement rates.

Employee Engagement refers to an employee’s job satisfaction, loyalty, and inclination to spend discretionary effort toward organizational goals. Companies measure engagement through an annual employee survey or by a continuous feedback culture.

The important characteristic to remember when thinking about employee engagement is that, it is a real-time assessment of how employees are feeling about their organization and their work.

Culture First

But this is not the only important one. We need to care about culture as well, for understanding what is happening within our organization. And engagement is a critical output of a strong culture.

For organizational culture, the definition centers on the concepts of values and assumptions which contribute to the development of norms, behaviors, and other cultural activities. Because employee engagement and organization’ culture both involve an individual’s relationship with their workplace, it is necessary to bring them always together.

But why the organizational culture is important here?

Check out the below INFOGRAPHICS on Organization Culture from Multigence. They are providing an efficient and scalable technology based solution that measures, evaluates and matches your organization culture with individual profiles of employees and candidates.

Organisation Culture in Infographics from Multigence

According to Multigence, organization must focus on fitting individuals into the corporate culture. Culture isn’t for your employees. It starts the moment a candidate first comes across your brand. And this immediate activate the drivers for your organization growth and success like below.

  • Right hiring and promotion
  • Proper alignments of skills, including the soft skills
  • Taking the right talent decisions
  • Fitting to the corporate branding

The culture of the organization is shaped by each single individual. Successful talent decisions will be driven by cultural fit.

And in the long term benefits, it also

  • Reduce in recruitment cost and higher success rate of recruiting with right hiring match
  • Increase in retention, employee satisfaction, performance indicators and productivity
  • Build and choose better leaders and find the right successors

According to Bersin by Deloitte, organizational culture, engagement, and employee brand proposition remain top priorities in 2017; employee experience ranks as a major trend again in 2017. “Employee engagement has become the top issue on the minds of business leaders, directing us to an entirely new model of management”. And companies need a new approach—one that builds on the foundation of culture and engagement to focus on the employee experience holistically, considering all the contributors to worker satisfaction, engagement, wellness, and alignment.

And according to them, the below figure shows the factors that contribute to positive employee experience. So it pretty clear that today organizations must focus on the employee engagement to have the right employee experience on the foundation of culture.

Simply Irresistible Organization Model

Back in 2015, Graham Massay, the Business Head of The House, came up with an interesting article Culture First Engagement Second. Where he mentioned the risk is that engagement becomes a once-a-year, box-ticking exercise, designed to prove that everything’s OK rather than actually making sure that everything’s OK. By contrast, a strong values-led culture keeps your organization healthy and your employees inspired.

Focusing on culture rather than employee engagement doesn’t mean giving up on measurement. Culture is an outcome. And the business cannot afford to focus solely on engagement at the expense of culture.

So the next question comes to our mind.

Why organizations should focus on employee engagement based on culture first approach?

Multigence has tried to bring the benefits of employee engagement driven by culture or based on a foundation of culture, with the below INFOGRAPHICS.

Employee Engagement Driven by Culture in the Infographics from Multigence

Now if the organization is looking to apply for these benefits, they must focus on employee experience and the world of digitalization. There are many digital tools available in the market which delivers great employee experience. These tools can be categorized as:

  • Productivity and Collaboration tools
  • Engagement and Feedback tools
  • Performance Management tools
  • Well-Being tools
  • Culture Fit tools
  • Employee Services tools

If one can commit to managing these aspects of your employee experience along with employee engagement and culture, then they can be surely a few steps ahead of their peers. The important thing is to consistently care about the employee experience and culture. The role of technology makes a great impact here and one should plan accordingly.

In beginning of this year there is also came up an article Culture First. Digitalization Second. (In German), by the writer Daniel Fuerg, an entrepreneur and according to him.

“It is about a cultural change in our society, triggered by the possibilities of digital technologies and innovations. But the change is not digitalization. The change is what the new possibilities with us humans make. It is a cultural change, which was triggered by technological changes. Companies must thus respond to cultural change and at the same time equip themselves with technology.”

So it’s clear that before we should plan and start considering about engagement, experiences, we must also consider culture the individual culture and off course the organization culture.

So it’s make sense to focus on “Culture First” approach over company first or even county first.

About the Author:

Soumyasanto Sen

Soumyasanto Sen — Professional Advisor, Consultant, Investor in HR Technologies having 12+ years of experiences focusing on Strategies, People Analytics, Cloud, UX, Security, Processes, Integration and Entrepreneurship in Workforce Transformation.

Blogger, Speaker and Evangelist in HR Technologies. Founder of HRTech Conscience.


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