How Office Design Can Impact the Performance of a Startup

From simple and sterile solutions often found in traditional office spaces to playful and colorful options favored among young modern businesses, office design has significantly evolved in recent years. And while many companies might believe great interior design can only help to attract enthusiastic employees and impress certain visitors, it can achieve much more than that.

When done correctly, office design can improve your branding efforts, increase the productivity and efficiency of your business, and even provide an enhanced experience to clients, making it one of the most important aspects to invest in. To that end, here are just some of the many ways office design can impact the performance of your startup:

Strengthening brand identity

Branding is essential for any startup, helping to boost identity, recognition, and overall success of a company. Interior design can be of great help in this aspect. Simply by incorporating key branding features such as your unique fonts and color palettes into the office design, your startup can be instantly recognizable and appear more trustworthy to all visitors. However, you could also take branding a step further, whether that means incorporating your products at key points around the space or even taking inspiration from your services and including subtle connections throughout the entire interior design. No matter how big or small, all aspects of branding incorporated into office design can help to strengthen and reinforce identity, thus affecting your overall performance as well.

Increasing business efficiency

When done in a smart and intentional way, office design can be a great solution for reducing productivity loss and promoting communication and collaboration within a workspace. For example, startups can opt for task-based seating solutions that encourage cooperation and interactions between employees, thus providing an ideal space for brainstorming. Similarly, companies could also include more informal areas like coffee points and game rooms into their offices, in an effort to promote socialization even when the staff wants to unwind. Such clever office design can improve communication, teamwork, collaboration, and overall efficiency of your teams, leading to more successful and lucrative business operations as a result.

Boosting employee productivity

Every business wants to maximize the productivity of their employees, but not many realize that interior design can play quite an important role in this aspect. As frequent breaks and rest are essential for boosting focus, mental sharpness, and efficiency, startups should consider incorporating a neutral zone specifically made for relaxation into their offices. This means creating a calm and quiet area decorated with colors and art that encourage inspiration, or even including interesting games that promote teamwork and collaboration. Along with comfortable seating areas, soft and warm, beautiful rugs could help to improve coziness and relaxation in this area as well, while including a brilliant design element that helps to tie the entire space together.

Improving the client experience

Many startups don’t realize that office design could be used as a way to appeal to your clients as well. As people do tend to judge a book by its cover, it’s crucial for the interior design to match your company image, branding, as well as your products and services. If you are an elegant and regal company, the classic mahogany wood might be the best option. For the more tech-oriented and futuristic startups, a clean and simple space-inspired design can be a brilliant solution, while creative and playful businesses might benefit from office game rooms or some interesting arcade games in the waiting area.

Representing your core values

The location of your offices and what you decide to do with them can also represent your company values. For instance, a LEED-certified office space clearly demonstrates a commitment to sustainability, while renting in a transitioning neighborhood shows you wish to contribute to the local economy. The interior can be a great representation as well, whether that means encouraging a healthy lifestyle with snack supplies, setting up child-friendly areas for employees, or even supporting local artists through decor. By demonstrating your core values, your office design can easily convey the positive aspects of your startup to employees and clients alike, thus improving the company image and helping to boost performance.

Supporting a purpose-driven culture

Thinking of office design in terms of company culture can also be quite beneficial, as imagination and support are necessary for a great culture. If you’d like to build a culture that focuses on creativity, for example, provide inspiration in the form of art and fun spaces for relaxation. If teamwork is the most important aspect, however, creating large gathering areas that promote communication and collaboration is essential. Regardless of your goals, always ask your teams for suggestions concerning office features that will enable them to perform optimally. Asking for input on office design can significantly improve performance, while allowing you to maintain your core values as well.

Office design is clearly important. Not only does it help to convey your main goals and ideas to all visitors, but it also allows you to boost productivity, efficiency, and overall business performance. If you want your startup to reach new avenues of success, investing in interior design will surely pay off.

How Office Design Can Inspire Employees and Keep Them Motivated

Close to one-third of your life will be spent in your chosen profession, in some cases probably more than that. If you’re going into a traditional office environment for work Monday through Friday, then you’ll be spending that third in the same place looking at the same walls for close to 90,000 hours. There’s a good chance that the way your work environment is designed can greatly impact how you feel coming in each day.

Office design is crucial for boosting employee morale and efficiency. People are more likely to accomplish more in a day if they enjoy the space that they’re in, which is why a modern design and comfortable atmosphere is key. You can feel free to embrace your company’s brand personality within the office as well — for example, if you’re a whimsical company, play with space to create that sense.

By creating a desirable atmosphere, you’ll be helping employees feel their best so they can work their best. You’ll also be helping to promote an office culture that takes regular breaks, believes in being comfortable while working, and offers employees the best environment you can. Your team will appreciate being in a space they enjoy and your company will see the results.

Design Impacts Productivity

You may not have initially realized it, but the actual floor plan of your company can communicate goals and objectives to your team. You’ll need to thoroughly understand and analyze your company’s needs and standards for the day-to-day workflow in order to design the best possible floor plan. Think of it like this: if your company needs teams to collaborate together frequently, you’ll want an open floor plan over rows of cubicles.

You’ll also want to be sure you’re incorporating encouragement to take breaks as a healthy work-life balance is important for equally healthy workers. Putting in a comfortable and accessible break room will encourage employees to take their regularly scheduled breaks and lunch hours. It may also be worth it to stock snacks regularly in the break room to further facilitate people spending time in there.

Between allowing coworkers to collaborate and talk with one another easily, and providing a comfortable place to take regular breaks, you’ll be giving your teams the best resources to be energized and encouraged in their day-to-day work. Just like the life of each team member, your office should be balanced and efficient — not burnt out and tired. In this way, the design of your office not only communicates objectives, but values.

Stand Out From the Crowd

Of course, you also don’t want your office to look just like everyone else’s. Having an office that stands out in people’s minds from others they’ve seen can be a competitive draw when hiring new talent. Remember: people are planning on spending 40 hours a week in their offices, they’re going to take design into account when deciding whether or not to work with your company.

One way to stand out is to bring a little greenery into the office and not just the run-of-the-mill office fern we see so much. Succulents are low-maintenance, come in many varieties, and can add a modern touch to any office. Also, it’s been shown that offices with greenery can boost positive physiological impacts in the people who work there.

Finally, consider hiring a local artist or muralist to create art especially for your office. Facebook, for example, has been commissioning artists to paint in its office since 2005 and the project has since expanded into a full-on artist residency program. Art can make your office unique while bringing in a diverse view of the world that can help to inspire your teams throughout the week.

Tips and Tricks

There is no wrong way to design your office, but going in with a plan is always a good idea. You should decide what kind of ambiance you want to create for your employees. For example, if you want the office to feel cozy and comfortable, installing a fireplace in a shared area could be a great place for people to curl up and enjoy their lunch or plug away on a project for the afternoon.

If you’re looking for a space that’s more sleek and modern, then clean lines and a strict color palette can help maintain this. You may also want to consider custom tables that you can design to your specifications to match the tone of each room in the office. It’s really all about what you want to evoke in people as they enter each room and set to work for the day.

Finally, having accessible entryways and ergonomic seating is always a must when it comes to employee access and safety. Working in an office may not seem like it’s dangerous, necessarily, but injuries like back pain and carpal tunnel are common if not given the proper positioning and seating. You also want to make it possible for all types of people to enter the workplace — for both employees and potential clients.

Overall, creating a beautiful and inviting office environment is worth the investment. You’ll have an easier time attracting new talent because they’ll want to be in the space you’ve created. Additionally, your current employees will be happier and more relaxed at work, helping to improve your company overall.