The exponentially growing digitalization of business and life itself is disrupting almost any industry in every country, and it didn’t bypass their HR departments either. Until recently, HR has operated relatively separately from the other parts of the organization, but the evolution of HRMS and SaaS solutions made the HR embedded in everyday business just as much as Marketing or R&D. On the other hand, just like new technologies have created new forms of organizing work (think about digital nomads and virtual organizations), so must the way of managing those employees differ from the conventional ones.
In my attempts to understand the challenges of managing people in large enterprises, as well as the shift in the approach that technology brings in this area, I spoke to a couple of experts in this area – a director of HR department in a large corporation, and a CEO of HR software developing company, about their views on employee time tracking as a business practice. Their rich experience in “both sides” of human resource management allowed them to discuss the benefits of this concept, but also to elaborate their objections.
It’s not for everyone
The first professional I talked to is Sonja Jovanović, head of HR in Serbian branch of accounting and advisory company Ernst&Young. Besides using manually filled timesheets for tracking revenue streams, and punching cards system for checking in and out of the building (although this serves primarily as a security measure), the company does not use any other forms of time tracking, nor do they intend to in the future. Working hours are flexible, remote work is allowed in some circumstances, and their company culture simply doesn’t leave much room for implementing this type of business practice.
The very nature of the industry of providing high-quality services to business clients requires a substantial level of professionalism and severity of their personnel. It takes a tremendous amount of confidence, followed by the strong and thorough selection, to entrust a client to a group of employees. “ […] Therefore, I do not see a situation in which a time tracking tool could bring any value to our organization,” says Sonja.
In EY, performance reviews and feedbacks are being conducted through the complex network of department managers and counselors, and though the employees do use computers, their performance simply cannot be seen nor measured by the amount of time spent on particular computer activities. “Our HRM is digitized in many ways, but tracking time does not fall into that. It simply isn’t applicable, because you cannot gauge the scope and quality of intellectual work by time,” she explains. “The more you try to frame people and their creative process, the greater the set-down will be, and the poorer results you can expect. This simple principle is something that many discipline-obsessed managers fail to understand.”
It’s about culture and priorities
In order to find which companies do find time tracking useful, or even a must have solution for their business, I spoke to Ivan Petrović, CEO of WorkPuls, a company providing time tracking solutions for businesses around the world.
“When it comes to implementation of time tracking solutions in medium and big companies, there are two basic factors that affect this. The first is the company culture, and the way productivity is understood in the company. The second factor are the individual views of managers, especially the HR Directors and their priorities”, says Ivan. WorkPuls works with various companies, from BPO companies, software and video gaming companies to construction companies and e-commerce businesses. While they think that there are certain patterns that one might observe among use cases of different customers, they say that there are also differences among specific goals different managers want to achieve.
“If you are in charge of HR in a company that has more than 500 employees like one of our clients, and your top level management has an initiative to increase productivity, or just wants to gain better insights into current ongoings, you might sometimes feel that it is impossible to know what everyone is working on currently, how happy or productive they are, and whether some teams or employees might be too loaded with work. So you want to find a way to get your insights efficiently, and this is what a good time tracking solution should provide. Such software gives you an easy overview of what your employees are doing at any given time, if this is what you want to know, but also whether they are getting more or less productive over a specific period of time; if they have too much work to do, whether they are “morning birds” or “night owls” and so on. With these insights, it is easier to work together with your employees to optimize workflow, provide a better working atmosphere, and consequently bring up the productivity of the whole company. Of course, all under the condition that your employees’ work is dominantly computer-bound,” explains Ivan.
Smaller companies, however, seem to have a different motive. “Speaking of smaller to medium size businesses, many times owners or managers look for an easier way to monitor whether everyone is working as promised, or they want to use insights to reduce the waste of time,” explains Petrović. “But there have also been cases where business owners used time tracking to see whether their employees needed any additional training with the tools they use. If some of your employees are spending way more time on those Excel sheets or Google Translate then the rest of the team, that might suggest that it’s time for additional training in that specific area.”
Since large companies already have their own payroll accounting solutions and punch in/punch out systems, the analytics side of time tracking software here becomes much more significant. Ivan mentions security related questions, along with the need to integrate time tracking data with other data in the company.
“There is an increasing need in this field to provide ever more flexible solutions, balancing the transparency for the employees with solid protection of security and privacy, within the company, but also towards the outside. Integration with other systems is also important.”
Control or motivation?
The overall impression was that for companies like these time tracking would not be yet another control mechanism, but a tool for improving the insight of HR professionals in everyday work and interactions of their people as well. It seems that if you are willing to dig deeper into the metrics, you might discover some remarkable ongoings which would hardly be detected in traditional ways of performance management. For many managers, this feels like a big step forward.
Although the digitalization of HR activities has opened great opportunities in terms of increasing the speed and quality of analytical processes and providing greater insights into organizational affairs, while at the same time reducing costs, there are still some downsides to be looked after. Downsizing the HR departments or burdening HR professionals with technical details are the first threats to successful adoption and modernization of people management. The serious threat to privacy that technology presents is the main reason why the initiative for using such tools should and must come from the HR. Bearing all this in mind, we can conclude that the basic challenge of the profession will be to recognize, develop and exploit the positive potentials of digitalization, while at the same time avoid, or at least minimize the concomitant risks.
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