7 Ways to Become a More Successful Recruiter

7 Ways to Become a More Successful Recruiter

7 Ways to Become a More Successful Recruiter

How to become a more successful recruiter is a major concern of today’s modern recruiters.

The war for talent is raging on, and recruiters are facing new challenges. Do you have what it takes to thrive in today’s highly-competitive recruiting industry?

What makes a successful recruiter?

Recruiting industry has been going through a period of immense change in the last few years.

Unlike before, today’s labor market is completely candidate-driven.

According to research, 90% of recruiting professionals think that today’s labour market is candidate driven.

Candidate-driven-market

Consequently, finding and hiring ideal job candidates, especially those with in-demand skills, has become an extremely hard, expensive and time-consuming endeavor.

As the “War for talent” is getting more and more intense, recruiters are faced with new challenges which have changed the way we recruit.

The recruiters who are ready to embrace these new challenges will be successful, while the others will be left behind.

How to become a more successful recruiter?

In order to successfully tackle these new challenges and get ahead in the talent game, recruiters must adopt new recruiting strategies, tactics and tools.

Here is the list of the 7 most important recruiting strategies that will help you become a more successful recruiter.

1. Build talent pools

Gone is the time when you could post your job opening on a job board and wait for a great candidate to come to you.

Why?

Because only active job seekers visit job boards.

The war for talent is raging on, so your best job candidates are passive job seekers. These passive job seekers are candidates who aren’t actively looking for a new job, but would be willing to accept a better offer.

73% of candidates are passive job seekers who are not actively looking for new job opportunities.

passive-candidates

In order to become a more successful recruiter, you need to go out there and proactively source and attract these passive job seekers. You need to become a talent sourcing pro.

You can’t afford to wait for the new positions to open to start recruiting.

You need to constantly build pools with great talent.

That way you will have the perfect candidates even before you have a new job opening!

2. Focus on candidates

When job market was employer driven, it made sense to focus on the wishes, wants and needs of employers.

But things have changed.

Now the job market is candidate driven, so you have to focus on your candidates.

In order to become a more successful recruiter, you have to focus on candidate’s wants and needs, hopes and fears. You need to understand what candidates are looking for from employers.

Why is this important?

First, when you know what really motivates your candidates, you can use that knowledge to attract them. You can turn your company’s employee value proposition (EVP) into a real magnet for attracting candidates.

Second, getting to know your candidates on a deeper level can help you build and maintain relationships not only with current, but also past and potential future candidates.

You will excel at candidate relationship management and build better talent pools.

Finally, you can encourage candidate engagement and significantly improve candidate experience.

candidate-experience-recruiting-tool

3. Utilize specialized recruiting software

Today’s technology offers a great variety of specialized recruiting software which can automate, streamline and improve different stages of your recruiting process.

There are modern HR tools that offer all-in-one solution for finding attracting, engaging, nurturing and converting candidates into job applicants.

Adopting these tools will give you a huge competitive advantage in the war for talent.  

Benefits-oF-using-an-applicant-tracking-system-ATS

Before getting a recruiting tool,  you should first identify your recruiting goals and challenges.

This way, you will be able to better understand if you need solutions offered by Applicant Tracking Systems (ATS) or solutions offered by Recruitment Marketing Software.

4. Use data-driven approach

To become a more successful recruiter, you need to make better and more informed recruiting decisions.

You can do that based on the data form your recruiting software.

By tracking and reviewing the most important recruiting metrics, such as time to hire, cost to hire and quality of hire, you can get a clear and precise, data-backed evaluation of your recruiting efforts.

HR-guide-recruiting-metrics

Based on insights that you get form data, you can adjust your recruiting strategies to improve your ROI.

For example, if your data shows that your best job candidates come from referrals, you can stop wasting your money on job boards.

In other words, you can save your time and money by investing in the channels that bring the best results.

5. Use social recruiting

When we say social recruiting, you probably think of posting your job ads on Facebook. Everybody does that these days. If you want to stand out and attract top talent, you need to go a lot further.

In order to become a more successful recruiter, you need to become aware of the power that social media networks hold, and be quick to utilize it.

Social recruiting goes beyond posting current vacant jobs ads on your company’s social network profiles.

recruiting-trend-social-recruiting

You can use social recruiting to proactively search for potential candidates, build relationships with them and encourage them to apply to your vacant job positions.

6. Use employee referrals

To become a more successful recruiter, you have to set up a structured employee referral program.

By using a structured employee referral program, you can find talented people with the help of existing employees. You ask existing employees to recommend candidates from their networks, and you offer them employee referral awards in return.

employee-referrals-stats

Employee referral program is your best bet for finding and hiring the ideal job candidate and improving the most important hiring metrics such as time and cost per hire, quality of hire and employee retention.

7. Use marketing tactics

In order to become a more successful recruiter, you need to start using marketing tactics to attract talent. This new trend of using marketing tactics in recruiting is called Recruitment Marketing.

The main goal of Recruitment Marketing is to drive talent to apply for the open positions. In other words, it makes talent come to you.

In order to achieve this goal, you need to develop inventive Employer Branding strategies to build a picture of your company as a desirable employer.

Another important method for attracting top talent is Inbound Recruiting. Inbound Recruiting is a method of creating targeted, branded content to attract and engage talent.

This content needs to be informative and useful for talented professionals you want to attract. It can come in different forms, such as company’s career blog, team blogging about interesting projects, employer branding videos, interesting social media posts, employee stories and career advice.

If you’re looking for some inspiration and best practice examples, check out these great Employer Branding ideas.

Are you ready to become a more successful recruiter?

The above mentioned recruiting strategies are created in order to overcome new challenges in the recruiting industry.

If you follow this 7 recruiting strategies, we guarantee you will upgrade your hiring game, get better results and become a more successful recruiter!

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Marketing Technology: How to Modernize Your Advertising

Marketing Technology: How to Modernize Your Advertising

Online platforms have revolutionized the marketing industry and have proven to be quite the game changer for advertising products. However, marketing tools are constantly evolving, so it is important for companies to always update their strategy by keeping up with the latest gadgets and software tools.

To take the brand to the next level, a business should apply diverse marketing services that focus on different aspects. Traditional methods focused on television and radio commercials as well as newspaper ads or simply putting marketing material in a mailbox and hoping for the best do not work anymore.

Though advertising via television can still have some impact, there are numerous digital marketing strategies that can have a more direct and closer influence on the public.

Modernize Your Advertising Strategy

Marketing technology offers several ways for the business to be seen on the digital media. First of all, it is crucial to build a website that provides information about the company which can be easily found via smartphone.

Around 50% of mobile searches end with a purchase, not to mention the benefits of tablet and computer browsing, but you need to make sure that your site comes up on the first search engine results page. This is why you should hire an expert or a marketing company for search engine optimization (SEO).

To make the brand stand out from the others, create a creative and memorable business logo and use visually attractive colors. Visual aids are 43% more effective, as 90% of our knowledge is influenced by them. Alluring images and videos improves the business campaign and attracts more customers.

Another helpful way to start with online advertising is by posting ads on popular social media sites. For creating a successful social strategy, your marketing team should be familiar with each platform and focus on engaging your target audience. Following are the most popular social media websites:

  • Facebook – The biggest social platform with a billion active users. An excellent opportunity to connect with people from all over the world and make a global impact.
  • Twitter – For sharing updates, images, videos and links. It is one of the top 10 websites in the United States, with over 300,000,000 active users.
  • Instagram & Pinterest – Two excellent social media platforms for sharing photo and video content.
  • YouTube – With over a billion users, YouTube is a great way to spread your brand message via video, offer tutorials and other useful information and make money along the way.
  • Snapchat – This app is specifically designed for mobile devices, with content disappearing after 24 hours. The application gives you the chance to see how many specific users have viewed the post, while the pressure of polished content is removed as the post disappears at the end of the day.

Get More Involved

After completing the initial steps, now is time to engage with your audience. Using the latest marketing technology is not just about promoting the business, but also being involved with the customers.

A company should pay attention to the language it uses in its branding and the message it sends, and there are several steps for developing a better connection with social media platform users:

  1. Not every post should be about the business – The message can get lost if the network is jammed with continuous posts about your business offerings. The company needs to be involved with the community and share valuable content to keep the interest of the followers.  
  2. Share the expertise – People love eye-openers. Provide and share the knowledge and helpful facts on interesting topics. Provide a better insight on the business and its message. Encourage people to vote, leave feedback and ask questions.
  3. Online reviews and ratings – Create a profile on review sites. Based on the online reviews and overall rating, a company can thrive or sink. It gives added value to established businesses and a unique opportunity to gain insight on customer demands. In addition, if the rating is high, it is a great form of social proof that can be shared on other social media to boost your reputation.
  4. Facebook live – Streaming live special events make your loyal customers feel like they are a part of a community and that their favorite brand values their opinion.
  5. Business organizations – Organizing events covered with by both online and traditional media and news will raise the company’s presence, as well as improve the moral of the employees.

Helpful Tools of Marketing Technology

Although adopting the cutting-edge tools of marketing technology may seem intimidating, they are actually a precious commodity. Depending on the business model, whether it is B2B (selling products or services business to business) or B2C (business to customer), there are software products applicable for every category:

  • Marketing automation – Repetitive tasks such as social media marketing and website maintenance can be simplified by use of marketing automation.
  • Tag Management – A tag manager can enhance your online marketing performance by including numerous tags on trending websites.
  • CDN (Content Delivery Network) – Ensures a faster online respond and downloading time for customers.  
  • DMP (Data Management Platform) – An excellent software tool for storing information.
  • CRM (Customer Relationship Manager) – A program for organizing and synchronizing marketing, sales, technical and customer support.
  • Analytics & Tracking – Track the overall business performance and all of the latest developments.
  • SEO – Search engine optimization for positioning your site near the top of the first page in SERPs.
  • Mobile Optimization – For creating an easy-to-navigate website for increasing smartphones purchases.
  • Remarketing – The same ads popping up on different websites for attracting the people who already searched for your or a similar company’s products.
  • Email Marketing – For sending periodical business offerings and valuable content directly to your customers’ email.

In this day and age, a company must use cutting-edge marketing technology to stay on top and keep up with the competition. It is crucial for a solid business plan to include the means that will improve the quality and performance of your online marketing.

Staying in tune with your customers helps to spread your unique brand message and raise awareness about your company. In addition, it creates a good impression, which will attract potential customers. 

Real-life Employer Branding Ideas

employer-branding

Employer Branding ideas are essential for building a strong and attractive employer brand. Many firms have started investing more in their employer branding strategy so I decided write about some real-life employer branding ideas and strategies. HubSpot and Facebook have mastered their employer branding and recruitment marketing efforts, and here is how!

Why is employer branding important?

The concept of employer branding has become one of the most popular topics in the world of Talent Acquisition. Demand for talent is getting bigger, and supply is getting smaller every day. Naturally, the market is suffering from a big talent shortage, which has resulted in the “War for Talent”.

employer-branding-attracting-candidates

Because all the changes in the HR and tech industries, the way we recruit has changed. Still, many companies are still sitting steal thinking that there is nothing to be done to attract talent.

Wrong!

Employer branding ideas and methods

To make employer branding as a recruiting strategy clearer, I decided to give you some real-life examples and ideas from the industry leaders. Use these brilliant employer branding ideas, and try them out in your own recruiting strategies.

Employer branding through social media

Social Media is a simple, fast and affordable way to target the right people and spread the word out. Similarly to product and service marketing efforts, social media can be used in Employer Branding and Recruitment Marketing strategies.

HubSpot on Instagram

employer-branding-on-instagram.png

This is Hubspot’s post that grabbed people’s attention just a few hours after it was posted. Why is this post so special? Why is it considered a part of their Employer Branding and Recruitment Marketing strategy?

First of all, right below the business name, there is a tag line “My Happy Place” that immediately sends a positive message about the workplace. If you read what the post is about, you will find out that it is all about making their employees feel better.

Looking at their hashtags, you can see that they really made sure that this post gets to the right people- sales people and marketers. Finally, they encourage other candidates to engage and give them tips for staying motivated. In just one post, HubSpot used some of the best recruitment marketing strategies.

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Look at this post!

I know that not all of you have games and beer at work! However, many modern workplaces encourage fun times and games at work.

Even though you may not offer the same thing, I believe, and hope that, there is something your employees love doing besides sitting at the table and working. If so, capture the moment and share it on social media. Don’t forget to encourage your employees to do the same. They are your best brand ambassadors.

When promoting on social media, it is important to know who your candidate persona is. This way, you can make vetz targeted messages towards your ideal candidates.

Need help defining your ideal candidate, here is our guide to define a candidate persona.

Employer branding through Glassdoor

Websites such as Glassdoor are a great source of information about employers from all over the world. People go there to learn more about companies, their cultures, pay, positions, job descriptions, and most importantly, current employees’ opinions and reviews.

If you are struggling to find the right candidates, get a listing on websites such as Glassdoor and encourage your employees to write about you. At the end of the day, your current employees are your best brand advocates!

To understand the importantce of employer branding on Glassdoor, let me share a few stats from surveys done by Glassdoor and Allegis Group:

  • 69% are likely to apply to a job if the employer actively manages its employer brand (e.g., responds to reviews, updates their profile, shares updates on the culture and work environment). -Glassdoor
  • 76% want details on what makes the company an attractive place to work. -Glassdoor
  • Top five pieces of information job seekers want employers to provide as they research where to work: 1) Salary/compensation, 2) Benefits, 3) Basic company information, 4) What makes it an attractive place to work, 5) Company mission, vision, values. -Glassdoor
  • 69% would not take a job with a company that had a bad reputation, even if they were unemployed! -Allegis Group Services Study
  • 84% would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation. And most in $75-100K salary range would only require a 1-10% salary increase to consider such a move -Allegis Group Services Study
  • 84% of companies believe a clearly defined strategy is key to achieving employer branding objectives -Employer Brand International Global Research Study

Facebook on Glassdoor

facebook-on-glassdoorglassdoor-employer-branding-ideas

What is great about this job ad is that candidates can find tons of useful information about the company and position. This is one of their current employee’s testimonials. It is completely transparent. This is important because, to find the perfect job candidate, both pros and cons should be disclosed.

This particular employee says: “If you don’t like data, don’t come here!” If you are looking for a perfect match for your company and job opening, let the candidates know what would make them your candidate persona.

Employer branding through referrals

When looking for good employer branding and recruitment marketing ideas, always start with your own employees. Employee referrals are structured programs in which companies use existing employees’ talent networks.  

Research has proved many times that employee referral programs help improve many recruiting KPIs.

employee-referrals-employer-branding

But why is a referral program considered employer branding and recruitment marketing method?

The answer is simple- they strengthen your employer brand and reputation. When your employee wants to recommend someone for an open position, they talk to those candidates first. Trust me, these are mostly nice words about you as an employer and your Employee Value Proposition.

On their ‘Refer a Dev‘ webpage, HubSpot explains how much they love and need awesome software developers. If you refer such a developer to them, and HubSpot ends up hiring them, you’ll be rewarded with a paycheck or some other type of referral bonuses.

Already have a referral program? Check out these referral reward ideas!

Employer branding through inbound recruiting

Inbound recruiting is one of the newest HR strategies used to attract talented people. The main purpose of an inbound recruiting strategy is to, through relevant and useful content, get to the people that would best fit your company’s jobs and culture.

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Inbound strategy is a long-term solution for filling hard-to-fill roles. In the example below, you can see a blog post of an interview with 3 data scientists at Facebook. This blog is posted in Facebook’s career site, and it talks about their personal experiences as data scientists at Facebook.

Do you have interesting projects your company is working on? If so, these are likely to attract passionate and motivated people who want to grow their careers. You just have to have a strategic way to communicate your story with them.

Employer branding through career site

Your career page isn’t just a place to post your jobs – it is a place to attract high-quality applicants and sell them your job opportunities.

Candidates don’t apply immediately after hearing about a job. Instead, 59% look up the company’s website. Sixty six percent want to know about your company’s culture and values, 54% about perks and benefits, and 50% about mission and vision. -2016 Global Talent Trends

Check out Facebook’s career site.

employer-branding-career-site.png

Do you see how their career site is used to attract ambitious people who want to make a difference? They really make their site a goldmine of meaningful content attractive to many job seekers.

Here are some more ideas for career site optimization.

Employer branding through video advertising

As video is the best way for delivering messages in marketing, it is now also widely used in recruitment marketing. Social media and internet users are just more likely to watch videos than read. Use video to record employee testimonials, and put them on your career site.

Make a video of your workplace, and share it on social media. Include videos on your job ads and on job boards. Since Google likes videos, these will reach much more audience than images and plain text.

I know this post is about Facebook and HubSpot, but I had to include this video from Dropbox!

Employer branding through job descriptions

There are no words to explain how important your job descriptions are for attracting high-quality job applicants. The goal of every job description is to mirror your candidate personas’ dream jobs, cultures and workplaces.

Same as you want to attract people with best fit, candidates want to find their perfect jobs. Explaining your company culture, EVP should be part of every job description. Precise requirement, duties, skills and characteristics should be listed.

Before writing a job description, do a research on which keywords people are using when looking for job opportunities. Use these keywords and include them in your job descriptions as Google will award you for that by ranking you higher on job search results.

To save time, we have made some editable job description templates for you.

Employer branding through talent community and recruiting events

Another great way for building your talent pool with high-quality job candidates is through talent community and recruiting events. Many employers have found this one of the best ways for finding people with the perfect match for their companies.

In a recent conversation with a few HR managers from fast growing companies, I found out about a few interesting ways to organize talent community events.

If you, for example, struggle to hire people with certain IT skills, think about creating a workshop where your IT professionals will educate students or anyone else interested in this area. Share your event on social media platforms, your career sites, do some paid advertising to increase your ad impressions and do a highly-targeted campaign.

HubSpot has a great strategy for building their talent community. For example, they have live online webinars about New Hire Training at HubSpot. Anyone can join the live event, and learn about how does the onboarding and training look at HubSpot. They are well known for having great training programs, and this is what attracts people.

talent-community-employer-branding

Talent communities and events are great ways to meet people interested in your company. This way you can find out about their skills, personalities and knowledge.

Employer branding through Candidate Relationship Management

Connecting with candidates at the point when you have a new job opening is an old an inefficient recruiting strategy. Today, it is necessary to engage with talent way before that.

This is one of the most productive ways for building your talent pool with high-quality job candidates. Companies that use this approach are much more successful in reducing their time and cost per hire, improving quality of hire and reducing employee turnover rates.

Why?

Talent that ends up in your talent pool through candidate relationship management and inbound recruiting methods, are candidates with the best cultural fit. They are your ideal candidates or candidate personas.

If you have a career blog, don’t just finish there. Allow your readers to opt in to a newsletter. Share useful tips and stories from your company through targeted email campaigns. Even if they are not ready to apply yet, you have the opportunity to connect with them and convert them into applicants later.

Remember, candidates are like customers. It takes as much research and touch-point for candidates to apply as it takes for customers to purchase. You need to make sure that you are delivering an exceptional and unique experience through all these touch-points.

Using a recruitment marketing platform for employer branding

All these steps seem complicated and very time consuming. They are, if you are not using the right tools. Recruitment marketing tools such as TalentLyft can help you implement your recruitment marketing and employer branding strategies.

With tools like this, you can easily create a well optimized career site, optimize your job descriptions, streamline your referral programs, and significantly improve relationships with candidates and improve candidate experience and candidate engagement.

If you are not sure if you need a tool like this, here’s our guide for buying a recruiting tool.

White Chalkboard Writing | Social Media

6 Social Media Behaviors to Avoid in 2017

As of January 2017, Social Media has garnered over 2.8 billion active users worldwide, making it one of the largest congregations of the world’s population. This has made social media become a premier platform for businesses and marketers to extensively conduct their marketing plans. In fact, ignoring the impact that social media has on today’s marketing trends and strategies is a surefire way to see your business lose a good chunk of the audience that it could’ve had.

As an avenue that promotes the freedom of expression, it can be quite easy for brands to be the voice of the population given that they have the courage to project a relatable personality – like how Wendy’s has been known for in recent months – but it’s also just as easy to turn away audiences and make them skip to the next competitor. A big factor that should be taken into consideration for an account’s obscurity lies in the mistakes that they may have committed with their online presence.

Social Sprout’s survey of more than a thousand Facebook, Instagram and Twitter users found that there are six major social media mistakes that anyone – businesses especially – that can be prone to committing at any given point when you become complacent or careless with social media. They can result to you losing followers quickly.

Of course, this does not mean that committing any one of them is a signed deal into the land of obscurity for your business’ social media, but it’s still important to realize that they may, given the right amount of persuasion over repeated mistakes, decrease in time due to these mistakes.

Here are the key takeaways from this infographic by CJG Digital Marketing on the six mistakes to avoid for social media this year:

  1. Having too many promotional messages
  2. Posting irrelevant information
  3. Tweeting too much
  4. Using slang/jargon awkwardly
  5. Being too quiet
  6. Not replying to messages

Learn more by checking out this infographic by CJG Digital Marketing:

6 Social Media Behaviors to Avoid in 2017 | Infographics from CJG Digital Marketing


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Why Waste Time When It Comes to Hiring?

Why Waste Time When It Comes to Hiring?

Recruitment Tray

2016 was pretty big when it came to politics, technology and of course; celebrity deaths. So it’s quite easy to see how you may have gotten distracted with what was happening in recruitment – you’re only human.

Now that we’re half way into 2017, it’s clear to see what technology trends are shaping the way the recruitment landscape is advancing. Technology is becoming an important part of our everyday lives and it’s use in how we work should be no different.

Where do you start?

At a first glance, the amount of resource out there may seem intimidating (and at times, gratuitous). Continuous innovation is great, but can feel overwhelming when in a company that still relies on traditional methods.

Which is why i’ve put together five trends which are not just popular, but also actionable. Hopefully helping you to cut through the endless supposition out there, and provide you with ideas you can get started with today. And in a role where onboarding new staff is a time-consuming (and sometimes, dated) process, it’s important that you up-skill to avoid inefficiencies creeping into your daily routine.

5 technology trends for recruitment

  1. Embrace social profiles as applications
    Ease of application needs to be paramount as we continue to move into 2017. Your potential candidates live on social. Aberdeen Group have found that 73% of 18-34 year olds have found their most recent job through social media[1]. It’s where they will look for your roles and it’s the easiest way to interact with them. By making it so your applicants can auto-fill their information from their LinkedIn or Facebook profile to your applications, you’re streamlining a process that can usually be seen as repetitive and time consuming. The easier you make it for them, the more likely they are to complete the application. This also gives you insight into their personal profiles, keeping your system’s information up to date.
  2. Mobile recruiters
    Year on year mobile use has been growing[2], which means the majority of your applicants will be using a mobile device to search for your roles. and having a mobile optimised site won’t be enough to support your potential candidates preferred ways of applying. As applicants will need to upload files, like their CV’s, covering letters or forms of ID to register their interest, the mobile experience needs to ensure it’s catering to this. Linking properly with sites such as Google Drive or Dropbox will keep the process short and smooth and the amount of required questions to a minimum will mean applicant’s return to your site in the future.
  3. Video recruitment
    The rise in use of video in business has steadily grew over the course of 2016 and has continued to increase even more in 2017. Utilising video interviews will benefit recruiters hugely concerned with reducing the amount of time spent interviewing candidates in the early stages of high-volume recruitment campaigns. As video interviews can be conducted remotely, recruiters can much easier cater to applicants schedules, and therefore allocate time easier, whilst still being able to identify high calibre candidates. And by reducing time spent finding suitable candidates, recruiters can focus more on developing suitable candidates for clients.
  4. Inbound recruitment marketing
    Recruitment tactics will need to start reflecting marketing tactics in order to attract the top talent as we move into the second half of 2017. And as the marketing sector has started to adopt; inbound tactics are proving to be more effective than previous outbound tactics. This should be done through content strategies that draw candidates to your company with pieces that reflect their interests and that they can identify with. Keep them easily accessible by sharing on platforms like social media.
  5. Updated internal processes
    Spending time hunting through piles of CV’s or application forms slows down response time in an age when most answers are a click away, and more importantly; expected to be a click away. Eliminating paper not only updates your methods and reduces the amount of paper your company consumes. It also reduces the time and money spent managing admin whilst protecting document from going missing, ensures your information is easily searchable and kept backed up in a centralised location. This can be achieved by adopting solutions such as electronic signatures for signing off documents, CRM systems specific to recruiters needs or social media management tools.

Initiate, improve and innovate!

So, try them out! By modernising your approach to hiring staff, you’re not only ensuring that your company isn’t wasting time, but you’re directly improving employee productivity and engagement whilst creating a better talent strategy, which inevitably helps your current and future team members.

About the Author:

bio-pic

Jessie Davies is a Marketing Manager at Signable and also goes by the title “Content Queen”. Signable is an electronic signature platform that helps businesses get their documents finalised faster. As Content Queen she ensures that Signable’s customer’s resource for support, educational content and industry updates are always available and clear. Jessie also makes sure the Twitter feed is full of hilarious reaction gifs and sarcastic comments.

Website | Twitter | Facebook

References:

[1] Source - Millennial Job Search from Aberdeen Group: Getting Social Media Recruitment Right

[2] Source - Mobile Use Statistics, Smart Insights: Mobile Marketing Statistics Compilation

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How Machine Learning is Revolutionizing Digital Enterprises

How Machine Learning is Revolutionizing Digital Enterprises

According to the prediction of IDC Futurescapes, two-thirds of Global 2000 Enterprises CEOs will center their corporate strategy on digital transformation. A major part of the strategy should include machine-learning (ML) solutions. The implementation of these solutions could change how these enterprises view customer value and internal operating model today.

If you want to stay ahead of the game, then you cannot afford to wait for that to happen. Your digital business needs to move towards automation now while ML technology is developing rapidly. Machine learning algorithms learn from huge amounts of structured and unstructured data, e.g. text, images, video, voice, body language, and facial expressions. By that it opens a new dimension for machines with limitless applications from healthcare systems to video games and self-driving cars.

In short, ML will connect intelligently people, business and things. It will enable completely new interaction scenarios between customers and companies and eventually allow a true intelligent enterprise. To realize the applications that are possible due to ML fully, we need to build a modern business environment. However, this will only be achieved, if businesses can understand the distinction between Artificial Intelligence (AI) and Machine Learning (ML).

Understanding the Distinction Between ML and AI

Machines that could fully replicate or even surpass all humans’ cognitive functions are still a dream of Science Fiction stories, Machine Learning is the reality behind AI and it is available today. ML mimics how the human cognitive system functions and solves problems based on that functioning. It can analyze data that is beyond human capabilities. The ML data analysis is based on the patterns it can identity in Big Data. It can make UX immersive and efficient while also being able to respond with human-like emotions. By learning from data instead of being programmed explicitly, computers can now deal with challenges previously reserved to the human. They now beat us at games like chess, go and poker; they can recognize images more accurately, transcribe spoken words more precisely, and are capable of translating over a hundred languages.

ML Technology and Applications for Life and Business

In order for us to comprehend the range of applications that will be possible due to ML technology, let us look at some examples available currently:

  • Amazon Echo, Google Home:
  • Digital assistants: Apple’s Siri, SAP’s upcoming Copilot

Both types of devices provide an interactive experience for the users due to Natural Language Processing technology. With ML in the picture, this experience might be taken to new heights, i.e., chatbots. Initially, they will be a part of the apps mentioned above but it is predicted that they could make text and GUI interfaces obsolete!

ML technology does not force the user to learn how it can be operated but adapts itself to the user. It will become much more than give birth to a new interface; it will lead to the formation of enterprise AI.

The limitless ways in which ML can be applied include provision of completely customized healthcare. It will be able to anticipate the customer’s needs due to their shopping history. It can make it possible for the HR to recruit the right candidate for each job without bias and automate payments in the finance sector.

Unprecedented Business Benefits via ML

Business processes will become automated and evolve with the increasing use of ML due to the benefits associated with it. Customers can use the technology to pick the best results and thus, reach decisions faster. As the business environment changes, so will the advanced machines as they constantly update and adapt themselves. ML will also help businesses arrive on innovations and keep growing by providing the right kind of business products/services and basing their decisions on a business model with the best outcome.

ML technology is able to develop insights that are beyond human capabilities based on the patterns it derives from Big Data. As a result, businesses would be able to act at the right time and take advantage of sales opportunities, converting them into closed deals. With the whole operation optimized and automated, the rate at which a business grows will accelerate. Moreover, the business process will achieve more at a lesser cost. ML will lead businesses into environs with minimal human error and stronger cybersecurity.

ML Use Cases

The following three examples show how ML can be applied to an enterprise model that utilizes Natural Language Processing:

  • Support Ticket Classification

Consider the case where tickets from different media channels (email, social websites etc.) needs to be forwarded to the right specialist for the topic. The immense volume of support tickets makes the task lengthy and time consuming. If ML were to be applied to this situation, it could be useful in classifying them into different categories.

API and micro-service integration could mean that the ticket could be automatically categorized. If the number of correctly categorized tickets is high enough, a ML algorithm can route the ticket directly to the next service agent without the need of a support agent.

  •  Recruiting

The job of prioritizing incoming applications for positions with hundreds of applicants can also be slow and time consuming. If automated via ML, the HR can let the machine predict candidate suitability by providing it with a job description and the candidate’s CV. A definite pattern would be visible in the CVs of suitable candidates, such as the right length, experience, absence of typos, etc. Automation of the process will be more likely to provide the right candidate for the job.

  • Marketing 

ML will help build logo and brand recognition for businesses in the following two ways:

  1. With the use of a brand intelligence app, the identification of logos in event sponsorship videos or TV can lead to marketing ROI calculations.
  2. Stay up to date on the customer’s transactions and use that behavior to predict how to maintain customer loyalty and find the best way to retain them.

How Enterprises Can Get Started Implementing Machine Learning

Businesses can step into the new age of ML and begin implementing the technique by letting the machines use Big Data derived from various sources, e.g. images, documents, IoT devices etc to learn. While these machines can automate lengthy and repetitive tasks, they can also be used to predict the outcome for new data. The first step in implementation of ML for a business should be to educate themselves about its nature and the range of its applications. A free openSAP course can help make that possible.

Another step that can bring a business closer to ML implementation is data preparation in complex landscapes. The era of information silos is over and there is an imperative need for businesses to gather data from various sources, such as customers, partners, and suppliers. The algorithms must then be provided open access to that data so they can learn and evolve. The Chief Data Officer of the company can oversee the ML integration process.

To start with completely new use cases for Machine Learning is not easy and requires a good understanding of the subject and having the right level of expertise in the company. A better starting point for many companies would be to rely on ML solutions already integrated into standard software. By that it will connect seamless with the existing business process and immediately start to create value.

Lastly, businesses should start gathering the components necessary for building AI products. Among the requirements would be a cloud platform capable of handling high data volume that is derived from multiple sources. The relevant people are as important to this step as are the technology and processes. After all, they would be the ones who will be testing the latest digital and ML technologies.

If you want more information on SAP Machine Learning, then go here to subscribe to the webinar on Enabling the intelligent Enterprise with Machine Learning.

The presenters include Dr. Markus Noga: VP Machine Learning Innovation Center Network, SAP SE. You can follow him on Twitter. Ronald van Loon is the other presenter for the webinar. Mr. van Loon is counted among the Top 10 Big Data expert and is an IoT Influencer. You can also follow him on Twitter.


Source: How Machine Learning is Revolutionizing Digital Enterprises | Ronald van Loon | Pulse | LinkedIn

How HR Tech Companies Should Build Their Sales Funnels To Create More Customers

How HR Tech Companies Should Build Their Sales Funnels To Create More Customers

How HR Tech Companies Should Build Their Sales Funnels To Create More Customers

When it comes to growing your HR Tech company, there are a million things that will come up as ideas and plans and “must-dos” in order to get more customers.

But it really comes down to this…

Building a systematic process that you can rely on that will turn strangers into happy, loyal, paying customers.

This is not easy, but as long as you know your customers and your product, it doesn’t have to be complicated. And the more “noise” that gets added to the conversation, the further you are going to get from creating your path to success.

Your company might be able to gain some initial traction from your existing networks and connections, and leveraging some sporadic word-of-mouth, or maybe the novelty of being new to the market, but that will only get you so far.

That’s where your system comes into play.

3 Stages Of Focus To Get You Customers

The 3 main questions to focus on for the highest impact are simple:

  1. How are we getting the attention of our target audience?
  2. How are we turning that audience into permission-based leads? (meaning they have signed up and self-qualified as an ideal customer and given you permission to build a relationship with them)
  3. How are we educating and motivating people to be excited to buy from us?

After those 3 things are accomplished, then you can build on top of them to grow at scale. But until you have these steps down and working profitably, you’ll be suffering from the dreadful sickness of Random Acts of Marketing. This leads to wasted time and money.

Not to fear! There is a simple cure…

A cure that will send out your dollars and efforts to bring back more of their friends. This cure is a systematic approach to launch, test, and improve your customer acquisition.

1. Getting Attention & Awareness

In this “top of the funnel” stage, you want to put yourself where your customers are hanging out and consuming information so that they start to find you and pay attention to what you have to say.

Online, this commonly takes place by publishing articles on your blog and then sharing them on social media using hashtags that are common for your industry. Then going out and connecting with your ideal customers on their preferred social media channels and striking up conversations with them with the main focus being to open a relationship and provide them value upfront.

As a byproduct, when you integrate SEO (Search Engine Optimization) into those blog posts, they’ll also help you start ranking on Google when people are searching common terms related to your products and services.

And with social media being the plumbing of today’s word of mouth, your blog content will help to fuel the sharing of people talking about you.

Get active in the online communities where your target customers are hanging out. Join in on the conversations and start adding value by listening and helping address the problems that they are having.

This activity will lead to visibility which will lead to opportunity.

2. Generating Permission-Based Leads

Now that you have their attention and your ideal customers are on your website (reading your blog posts), it’s time to move them along their customer journey and convert them from a visitor into a Lead.

This doesn’t necessarily mean that they are going to buy your brilliant product today, but it means they are a qualified candidate for becoming a great customer and successfully using your product.

Did you know that only 3% of a market is active buyers at any given time?

That means you need to focus on building those relationships with the other 97% so that when they become part of the 3% active buyers, you are there and ready and have already earned their trust and demonstrate your credibility.

This is how marketing is meant to be and how to make the sales process seamless.

3. Converting Leads Into Sales

You have driven awareness of your brand in your target market.

You’ve earned their attention.

You’ve gotten their permission to continuously provide them value before they become an active buyer.

Here is where you butter your bread.

With your follow up.

Once you have someone on your email list, it’s time to educate and motivate them, patiently and systematically, to meet with you when they are ready.

Send them messages regularly (at least once a week) that will add value to their life. Maybe that’s a quick email with a link to an article they’d find interesting, maybe it’s a new utility that will make their lives more convenient practically.

By sending out these emails, you are building a relationship with them so they Know, Like, and Trust you. The keys to making sales easy.

You’re also being persistent in a friendly way, so that when the time comes for them to move to their active buying stage, you are there with an easy way for them to get started.

Do You Have A System For Creating Customers?

By now, you should see the value in implementing a system for creating customers. Another byproduct that we didn’t touch on, but is very valuable, is that when you have a system, you can TEST what’s working and what’s not.

The elements in your system may not always be home runs. Most likely, very few will be. And it’s important to know this is not a one and done attempt. The system is reliable. The elements are what you need to test and improve.

Most social media ads fail on their first run, but that collects data for you to make the next campaign work. Maybe the original kind of blog posts you’re writing aren’t getting the attention of your audience. The offer you are making on your website might not convert a visitor into a Lead because it’s not intriguing or valuable enough from their perspective. Your email offers might not be irrefutable enough to motivate active buyers.

But when you have a system in place, you can see where there is a drop off and make improvements.

The system is the track to get your car on the road. Once you start driving, it’s easy to course correct.

But you can’t steer a parked car.

So take the time to focus on your 3 simple questions and put a system in place so that you can start testing and improving your customer acquisition and growing your HR Tech company more reliably and more profitably.


If you want to share this article the reference to Todd Giannattasio and The HR Tech Weekly® is obligatory.

6 Social Media Benefits You’ll Get With a Millennial Team

Creative businessman giving presentation to colleagues in office

As marketers, we’re so often looking at the title “Millennial” as a golden egg – shining potential resting in our very hands that we’re unsure how to crack.

“Millennial” – it’s a word almost mystified, a world inside the word that encapsulates millions of people from around the globe.

A passionate, outspoken group with vast avenues for potential and growth.

Millennials.

Lazy, uninspired, and entitled.

No matter what comes to mind when you think of the Millennial generation, marketing teams have twisted themselves into knots trying to pitch brands and products to them. In fact, if you Google anything related to Millennials and marketing, you’ll quickly understand what I mean.

Between the copy-wars squabbling over Facebook and Snapchat, or whether Instagram is the true underdog to truly reach a Millennial crowd – wait, scratch that, Vine – you’re likely to leave more confused than before you began your search.

But the double-edged sword mentality regarding Millennials is part of the problem, too. On one hand, Millennials make up a HUGE population of people (a whopping 75.4 million according to Pew Research) whom marketers are chomping at the bit to gain credit with. On the other is the stereotype that Millennials are a lazy group without motivation or goals – that hiring them brings risks to your organization that you may not be willing to deal with.

So, essentially, we’d like to sell to Millennials while reducing  their abilities – making it harder for them to find employment and make money to spend on the products that marketers have exhausted time and money in reaching them.

That’s confusing.

No. Millennials aren’t lazy. They’re a fountain of wealth to your organization – and below we’ll share some social media benefits you’ll gain with a Millennial team.

Social Media and Millennials

It’s no secret: Millennials are big into social media. A 2015 Pew Research survey found that a solid 90 percent of young adults (18-29) are the most likely to use social media. But who’s surprised by that figure?

More than that, most Millennials were born into a world already embracing and adapting to rapidly evolving technologies – including social media.

Unlike adults who quickly on-boarded when social media proved a fruitful venture, Millennials grew up with it, experienced pivotal events through it, and formed long-lasting relationships because of it.

To put it bluntly: Millennials have a deeper connection to the internet and social media than any generation preceding them. As members – and consumers – of the Millennial generation, they know what their peers want to see, when they’ll be active, and how to engage with them in a meaningful way.

More Accurately Targeted Social Posts

Millennials know who likes what, to what extent, and where to find them instantly. You’ve probably figured this out by now, too. The difference is the way they can reach out to them.

Millennials are talked about constantly. They’ve been forced into a lot of corners already, having to defend their generation against a litany of accusations. Because of this, Millennials have had to do tons of research to keep up with grievances, research on different segments of the population, more deeply understanding people – sometimes surfacing with things you might not have considered.

Brainstorming with a younger team can lead to revelations about your targeted efforts – interests and groups that you never thought to be a meeting ground for your target audience.

Better Engagement

Speaking to people whom you don’t share many interests with can be difficult, however Millennials have to time and again to reach a level of acceptance with older generations. They know the language to use, the tools to fuel their message, and the places where it will be seen.

This intrinsic understanding of people within, and outside, their generation can give your social media presence the boost it needs to get you more followers, readers, and buyers.

Platform Adaptability

It seems like every day there’s some new social platform touting the death of Facebook. It’ll never happen. Millennials, however, are far more open to experiment with new ideas and social media platforms as they roll out. As their friends try out the latest video streaming app, they’re all-but-guaranteed to give it a spin, too.

Not afraid to dive straight into the deep-end, Millennials are quick to grasp how a platform works. They’ll probably have a good understanding of how to reach audiences quicker. And, even if your team isn’t the most creative, you’ll have a presence on a new platform before competition notices.

Masters of Microcontent

So we know Millennials spend a lot of time on social media, but how are they accessing it? According to findings in the 2016 U.S. Cross-Platform Future in Focus, just about 80 percent of social media is accessed from a smartphone.

What’s that mean?

Since Millennials are always on the move, this means they’re thinking, typing, snapping a photo, or recording a video on their toes. In a word, they’re quick to think of ways to share information in an easily digestible format.

Since many Millennials post consistently, they’re typically in the mindset to develop micro-copy to cause a specific reaction or outcome. They’re already seasoned professionals at it – no tweet editing necessary before sending them aflutter. Your organization will save a lot of time and money leaving microcontent in the hands of your Millennial team.

Keeping Relevant

Born into a world of instant access to information, news, and pop culture, Millennials have the ability to see an event and create a post that harkens to the event or emotions tied to it. They know what will trend before Facebook does, and they know how to get people excited about it.

Having a Millennial staff of social media gurus gives you an edge in creating viral posts about topics nowhere near your radar, but whose mention can yield incredible results.

Social Freedom = Better Results

Attached to relevancy is the freedom (within reason) to let your social media team craft a tone and engage with followers unfettered. Not to mention the points you’ll score for having a more flexible working arrangement.

PwC study results confirm that Millennials value greater flexibility, appreciation, and team collaboration. If you show trust – and they prove to be trustworthy – you’ll have yourself a stellar team ready to elevate your social media presence to the next level.

As Millennials grow, there’s no time to write them off and shut them out. As a generation, they are the gatekeepers of the Internet. They understand it in a way older generations simply cannot. And, with the right motivation and leadership with them, they’ll prove beneficial to your organization and campaigns.

About the Author

todd-giannattasioTodd Giannattasio

CEO & Founder at Tresnic Media

Helping businesses build their brand and acquire customers with strategic content production and promotion.

Twitter | LinkedIn


If you want to share this article the reference to Todd Giannattasio and The HR Tech Weekly® is obligatory.

Are CEO’s Missing out on Big Data’s Big Picture?

Big data allows marketing and production strategists to see where their efforts are succeeding and where they need some work. With big data analytics, every move you make for your company can be backed by data and analytics. While every business venture involves some level of risk, with big data, that risk gets infinitesimally small, thanks to information and insights on market trends, customer behaviour, and more.

Unfortunately, however, many CEOs seem to think that big data is available to all of their employees as soon as it’s available to them. In one survey, nearly half of all CEOs polled thought that this information was disseminated quickly and that all of their employees had the information they needed to do their jobs. In the same survey, just a little over a quarter of employees responded in agreement.

Great Leadership Drives Big Data

In entirely too many cases, CEOs look at big data as something that spreads in real-time and that will just magically get to everyone who needs it in their companies. That’s not the case, though. Not all employees have access to the same data collection and analytics tools, and without the right data analysis and data science, all of that data does little to help anyone anyway.

In the same study that we mentioned above, of businesses with high-performing data-driven marketing strategies, 63% had initiatives launched by their own corporate leaders. Plus, over 40% of those companies also had centralized departments for data and analytics. The corporate leadership in these businesses understood that simply introducing a new tool to their companies’ marketing teams wouldn’t do much for them. They also needed to implement the leadership and structure necessary to make those tools effective.

Great leaders see big data for what it is – a tool. If they do not already have a digital strategy – including digital marketing and production teams, as well as a full team for data collection, analytics, data science, and information distribution – then they make the moves to put the right people in the right places with the best tools for the job.

Vision, Data-Driven Strategy, and Leadership Must Fit Together

CEOs should see vision, data-driven strategy, and leadership as a three-legged chair. Without any one of the legs, the chair falls down. Thus, to succeed a company needs a strong corporate vision. The corporate leadership must have this vision in mind at all times when making changes to strategy, implementing new tools and technology, and approaching big data analytics.

At the same time, marketing and production strategies must be data-driven, and that means that the employees who create and apply these strategies must have full access to all of the findings of the data collection and analysis team. They must be able to make their strategic decisions based directly on collected data on the market, customer behaviour, and other factors.

To do all this, leadership has to be in place to organize all of strategic initiatives and to ensure that all employees have everything they need to do their jobs and move new strategies forward.

Have you implemented a digital strategy for your business? What’s changed since you’ve embraced your strategy, and what are your recommendations for strategy and data-driven technology for business owners and executives like yourself?

Let us know what you think and how you’ve used your digital strategy to set your business apart from the the competition.

To learn more about the world of Entrepreneurship & Data Science follow Bob Nieme on Twitter or connect with him on Linkedin

CEO at O2MC I/O Prescriptive Computing

 

Connect with author Ronald van Loon to learn more about the possibilities of Big Data

Co-author, Director at Adversitement

 

 


Source: Are CEO’s Missing out on Big Data’s Big Picture?

Within Every Priority Lies a Challenge

Written by Orit Honigsberg | Originally published at Qwory blog.

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How well do your challenges match up with your priorities?

Orit_Honigsberg_Gravatar_profile
Orit Honigsberg, CMO at Qwory

I’ll speak for myself – though I think many people would agree with me: The things I want to achieve the most, and are most important to me (and the most rewarding, ultimately), often have the biggest hurdles, or require the most effort.

This can be summed up in a simple statement: If the road is easy, you’re likely going the wrong way. Or, as Gandhi said, “Your struggles develop your strengths”.

The point I want to make is that the link between struggle and achievement is natural. What you most wish to achieve, you’re probably also most willing to work for.

Here’s a little exercise:

List your top 3 goals.

Now, rate each one from 1-5 for priority (1 being low priority, 5 being top).

Then rate the level of challenge each presents from 1-5 (1 being easy, 5 being very challenging).

You’ll probably draw interesting conclusions about how your priorities and challenges relate to each other.

MarketingSherpa did a survey about B2B marketing with this method.

You can examine the order of preference for B2B marketers – what they consider top priority, and the order of the remaining goals. You can analyze what they perceive to be the biggest challenge. Or, you can try to identify the reasons for the discrepancies between priorities and challenges in certain cases.

How about we do all of the above?

Let’s start with the top priority: Lead generation.

Lead generation in B2B marketing is the process of a company’s initiation into a business’s products or services. Leads generally come from the internet, but they can also be a result of external referrals. Usually, a lead consists of the necessary contact information to make the steps towards a sale. Social media is a common platform to gain leads, as most companies are active social network participants these days.

It’s clear enough why this is the top priority: Leads → sales → revenue → $$

But there are, of course, challenges in trying to attain it.

The B2B lead gen struggle generally comes down to problems in a company’s marketing technique, ranging from finding relevant leads to doing the right kind of follow-up.

What is the biggest challenge (and also happens to be the 2nd highest priority)?

Converting the leads into paying customers. (I repeat: leads → sales → revenue → $$.)

In other words, the most two most important things for B2B marketers is locating relevant leads, and making sure they become fruitful connections.

I thought it might be interesting to take a closer look at the two strongest correlations.

The closest gaps in priority and challenge – what I just referred to as the strongest correlations – are Lead Qualification and Scoring, and Lead Nurturing.  These are the B2B marketing objectives that are almost in equal part priority and challenge.

If you look back at the statistics at the beginning, Lead Qualification is actually slightly more of a challenge than it is a priority! Leads which suit your specific needs and score accurately online are hard to come by. That’s often due to the fact that search engines don’t re-index and re-classify their data as frequently as they should; your best business information might get a little lost in the shuffle.

Lead Nurturing is vital, because it puts you on your potential client’s radar. But it’s also time consuming. Social media engagement is an efficient method for this – but you have to locate each company’s page on multiple platforms.

How can we widen the gap? How can we make sure that our challenges don’t hinder us in attaining our top goals?

Qwory is a solution that targets these issues directly, the exact issues that the research points to as the biggest B2B priorities and challenges. Qwory’s USP is its unique ability to guide the average SBM to find, engage with, and connect with customers. This method helps transition distant leads into paying business customers.

As a business-focused search engine, you can efficiently find relevant leads with a simple keyword search. Qwory combats the issue of lead nurturing by showing all of the company’s contact information next to their search result, so you can engage with them easily.

Once a customer engagement improves, so will their likelihood of sales. Curata’s 2014 tactics study showed that 76 percent of marketers saw an increase in buyer engagement as a direct result of content marketing.

And in terms of lead qualification and scoring, Qwory has an independent database, and indexes more than 1 billion active web pages monthly.

Seeing that challenges and priorities often align -statistically- seems intimidating.

But there are ways to minimize the challenge, ways to lessen the struggle. Both in B2B marketing, and in your daily life.


Source: Within Every Priority Lies a Challenge – Qwory

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