A Simple Way to Improve Your Job Posting

Implementing this simple trick is a surefire way to improve the performance of your job postings!

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A proven way to improve your job postings

As the war for talent continues, employers are struggling to cut through the noise and attract the attention of the potential job candidates. Since today’s candidates have a lot of options for finding jobs and they are in demand, getting their attention is not easy.

This is where recruitment marketing comes in. Think about it for a second. Your job posting is just a one in million of other being promoted across different job boards, social media channels, etc.

Even if your potential job candidates do click on your job posting, what will keep them there and how will your job posting convince them to apply? Why shouldn’t they browse away to your competitors’ job postings? What makes your job posting different and memorable among so many similar job postings? How can you make your job posting stand out?

The solution is simple – add a video to your job posting!

Top 3 video job posting statistics

Job postings with videos perform better – it’s a proven fact.

Check out these statistics:

Statistic #1: Job postings with videos reach more candidates

According to Wordstream, video generates an amazing 1200% more shares than text and images combined!

In other words, if you add a video to your job postings, more people will share your job postings. As a result, your job postings will be able to reach the significantly greater number of people.  

Statistic #2: Job postings with videos get more views

According to CareerBuilder, job postings with video icons are viewed 12% more than postings without video!

In other words, if you add a video to your job postings, more people will click on it to see it!

Statistic #3: Job postings with videos generate get more applicants

CareerBuilder survey has found that job postings with videos have a 34% greater application rate.

In other words, if you add a video to your job postings, you will have a larger pool of candidates to choose from!

In short, adding videos to your job postings will improve the performance of your job postings. They will have a wider reach, more views and generate more applications – it’s a proven fact!

How to write a great job posting?

Writing a great job posting is not easy. Luckily, there are certain job advertisement best practices you can follow. Check out our Ultimate Guide for Posting Jobs That Stand Out!

How to create a recruitment video?

Yes, you can create a great recruitment video on your own. No big budgets, special equipment or filming experience needed. You can create a great, authentic recruitment video with your own smartphone! Want to know how? Check out out practical tips for creating a perfect recruitment video. 🙂

 

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8 Quick Tips for Writing Great Job Requirements

Not enough qualified candidates? Too many unqualified applications? You can easily fix this problem by tweaking your job requirements!  Learn how with this great quick tips!

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Improve your job requirements to attract better candidates

Are your job postings (job ads) attracting too many unqualified candidates, and not nearly enough qualified ones?

Before investing a lot of time and money in implementing shiny new recruiting strategies aimed at attracting talent, you should first examine your job requirements.

Job requirements are part of your job ads that state the qualifications and skills necessary for a certain position.

Job requirements should clearly state what an employer is looking for.

That way, potential candidates can know what is required of them before applying.

If they match all the job requirements criteria, it means they are a good fit for a job and they have a chance of actually getting it.

On the other hand, if they don’t match the job requirements criteria, they probably shouldn’t waste their time applying, because they have a little chance of getting the job.  

Thus, by laying out clearly defined job requirements, employers can attract the right of type candidates.

Over or under qualified candidates will be turned away from applying, thus saving employers a lot of time and money in the long run.

How to write job requirements?

Contrary to popular practice, writing great job requirements is more than just copy-pasting the “Qualifications and skills” part of your job description templates.

To write efficient job requirements, you should combine your job description with your candidate persona and choose the most important, key qualifications and skills desired in your perfect candidate.

Tips for writing great job requirements

Here are 8 quick tips for improving your job requirements:

Tip #1: Use bullet points

Improve the readability of your job requirements by listing them in a form of bullet-points.

Tip #2: Keep it short

The best practice is to list no more than 7 bullet points.

Tip #3: Separate must-haves from nice-to-have

You “must haves” should entail only the essential qualification needed to be considered for the job. Separate them from the additional “nice to haves”.

Tip #4: Focus on your candidates

Don’t state your company’s demands. Instead, tell your potential candidates how working at your company can benefit them.

Tip #5: Use everyday language

Use the simple, everyday language and conversational phrases.

Tip #6: Use the right tone of voice

Make sure you use the tone appropriate for your Employer Brand.

Tip #7: Personalize

Your requirements should aim to attract your perfect candidates.

Tip #8: Be specific

Be as specific as you can – avoid vague descriptions and stick with plain and simple wording.

Job requirements: Key takeaways

Job requirements are “must haves” that an employer is looking for in a candidate for a certain job position.
Contrary to popular beliefs, job requirements aren’t just a list of specific qualifications, education, knowledge and skills needed for a particular position.

Job requirements are a great opportunity to showcase your Employer Brand and company culture and attract the best candidates!

Top 5 Free Job Posting Sites For Employers

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This list of top 5 free job posting sites is the ultimate resource for every employer looking to fill in open job positions. Find out where can you post your jobs for free to reduce your recruiting costs.  

Top 5 free job posting sites

Here is our list of the top 5 absolutely free job posting sites you should utilize to reduce your recruiting costs and attract more qualified candidates:

Free job posting site #1: Indeed  

Indeed is a world’s top job search engine with the highest traffic (200 million people visit Indeed every month). This means that Indeed searches the web and collects job ads from multiple sources, such as job boards, other job search engines, employers’ career sites, etc. However, it also offers a possibility for employers to post their jobs directly to Indeed by opening a free employer’s account.

Free job posting site #2: Glassdoor

Glassdoor operates an online job and career community. It became famous as a place where employees and former employees anonymously review companies and their management.
However, Glassdoor is also the world famous job board with the highest traffic (50 million people visit Glassdoor every month). It is often ranked as the best job board to post jobs for free.

Glassdoor offers the possibility for employers to post up to 10 jobs free for 7 days.

Free job posting site #3: Jora

Jora is is an Australia-based search engine for jobs, but it functions as a worldwide job search aggregator in almost every continent around the globe.

To publish your jobs on this site, simply fill in the form, choose the locations you want to target and hit ‘Post Job’. As simple as that, no registration required. You can post as many jobs as you wish!

Free job posting site #4: Google for jobs

Google for Jobs is an AI-powered job search engine launched by Google in May 2017.

This means that job seekers can now look for job postings directly from their Google search.
Since Google for jobs is a job aggregator, you can’t directly publish your job postings to appear in Google search. You can, however, follow this guide to make sure Google collects your job posting form your career site.

Free job posting site #5: Post jobs for free

Post Jobs For Free is based in sunny Florida, but it serves jobs all over the world.
Recruiters can use it to post jobs, search resume database and send messages to resume posters. All for free!
If you happen to need more detailed explanation, check out this video.

Additional ways to promote your job openings for free

There are many other free methods you can use to promote your job openings for free, such as:

If you want to learn more about these methods, check out our Ultimate Guide for Posting Jobs That Stand Out.

Step-by-step guide: How to write, publish and promote job ads?

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How to write a great job ad? Where should you publish it and how to promote it to attract the best candidates? Find out in this easy to follow, step-by-step guide!

What is a job ad?

A job ad is an advertisement for an open job position.

The purpose of a job ad is to inform potential job candidates about a new opening and attract them to apply. In order to do that, an effective job ad will highlight interesting information about your company and the benefits you offer.

How to write a job ad that works?

Step #1: Start form job description

If you want to write a great job ad, you first have to have a clear job description.

An effective job description explains your company’s job position and contains all the details about the role you are looking to fill.

You can find some great examples in 500 most common job descriptions templates.

Step #2: Create your candidate persona

Now, take your job description and imagine a person that would be a perfect fit for this position.

This representation of your ideal candidate is called candidate persona. 👩 This persona is formed by defining the characteristics, skills, and traits that make up your perfect hire.

Step #3: Craft your job ad

To write a great job ad, you have to go through few steps – the great 4 Ws. Your job ads need to answer the questions: What, Who, Where and Why. By following this 4 Ws, you will outline the structure of your job ad.

  • What is the job?

 Write a clear job ad title and list the main job responsibilities form your job description

  • Who is your ideal candidate?

List qualifications related to education, previous working experience, technical and soft skills of your candidate persona.

  • Where is your job located?

This is one of the main criteria job seekers use in job search, so be sure to mention it!

  • Why would someone want to work for your company?

Briefly introduce your company and focus on the benefits you offer. Include information about the salary range, exciting projects and perks.

PRO TIP: Customize your job ad

This step is the secret of writing a great job ad that will attract your perfect candidate!

You need to customize the content and tone of your job ad to specifically target your candidate persona. Use your imagination and put yourself in your candidate persona’s shoes!

How to publish your job ad?

Step #1: Publish your job ad on your career site

First and most important, you should publish your job ad is on your company’s career site. Did you know that 60% of job seekers start their search on career sites?

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PRO TIP:
Here are our tired out tips and tricks that will help you get more job applicants from your career site.

Step #2: Publish your job ad on online job boards

Next, you should publish your job ad on online job boards.

Make sure to utilize the job boards where you can publish your job ads for free. Some of the most popular free job boards are Indeed, Monster, Simply Hired, Glassdoor, Stackoverflow and many others.

PRO TIP:

Here’s how to save your time by publishing your job ad on multiple free job boards with just one click!

How to promote your job ad?

If you want to attract high-quality candidates, it is not enough just to publish your job ad on your career site and job boards. Your best job candidates are passive job seekers, who are not actively looking for a new job. 75% of candidates are passive job seekers. That means they won’t be visiting your career site and searching job boards.

Step #1: Promote your job ad on social media

Social recruiting has become one of the most popular methods for finding and attracting best talent. Social recruiting is using different social media networks (such as Facebook, Twitter, LinkedIn etc.) to actively share and promote your job ads.

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PRO TIP:

Check out our easy to follow Complete Guide on Social Recruiting and learn how to recruit on social networks like a pro!

Step #2: Promote your job ad through referrals

Another great way to promote your job ads is through referrals. Referrals are one of the most effective and most productive modern recruiting tactics. When using structured employee referral programs you can ask your existing employees to help you promote your job ads and motivate them with great employee referral rewards.

PRO TIP:

Learn how employee referral programs can improve time, cost and quality of hire.

Useful tools

There are many different tools and applications that can help you promote your job ads on Facebook, set up referral programs etc. You can check out the Ultimate list of best HR software by type and chose the one you need.

PRO TIP:
There are also all in one type of software that can help you with all phases of posting jobs, form writing to publishing and promoting.
With these modern recruiting tools you can access free job description templates, build beautiful career sites (no coding needed!) and publish your job postings on multiple job boards with just one click. You can also set up employee referral programs, create engaging email campaigns and easily share your job postings on social media – all from one easy to use platform!

Infographic Based Job Posts by TalentBait

TalentBait Launches Private Beta on BetaList

Hamburg, October 1st 2016 – TalentBait launches into private beta on BetaList with a new recruitment tool that turns classic job postings into viral infographics.

TalentBait, an HR-Tech Startup from Hamburg, has launched a web tool that helps businesses leverage their employer branding by creating stunning infographic-based job postings and career sites tailored for social recruiting.
Companies just enter the information about their culture, core values and the job vacancy and TalentBait transforms this data into highly visual job postings. The Infographics are, compared to classic job postings, easier to remember and 3x more likely to be shared on social platforms like Facebook and Twitter. Businesses can also create a career page which includes the generated job ads, team pictures and other aggregated data, giving visitors and future employees a better picture of the company.

TalentBait’s mission is to modernize the bridge between companies and talents for a successful, long-lasting relationship. Co-founder and CTO Nils Schlomann says:

“Talent recruiting is one of the main areas where many “old economy” companies fall behind. Traditional businesses are used to buy print ads to reach high potentials and are too slow to learn how young talents look for jobs nowadays. We help companies get the eyeballs of millennials and digital natives when it comes to leveraging social media and the internet in general.”

TalentBait is focusing on small and medium-sized businesses and is offering a job posting at $25 a month. The public beta is planned for December 2016.

Request your invite for TalentBait here: talentbait.com

BetaList Page: https://betalist.com/@talentbait

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About TalentBait

Based in Hamburg, Germany, TalentBait is a HR Tech startup developing a web-based application focused on changing the direction of recruiting marketing. The company was founded by Nils Schlomann and Diana Basso, who previously co-founded Click&Pass and worked on numerous Startups in San Francisco.

Media Contact

Nils Schlomann

+49 159 03007 344

press@talentbait.com


Source: TalentBait Launches Private Beta on BetaList