Modern globalization trends, mobility, business going online, high competition, and high speed in the industry require companies to transition to a new networked digital economy. The impending digital revolution certainly requires a revision of the rules of doing business, new management models that provide productivity, innovation, flexibility, and adaptability come into competition. And the foundation for this transition is the transformation of human resources.
Planning a personal career path
In managers, employees of “creative” professions, and all those areas where there is a high share of personal responsibility for decisions, where there is a lot of communication with people, typical career ladders are not enough. HR directors, company leaders, department heads take into account the personal ambitions of employees, their predisposition to certain types of activities, their strengths and weaknesses, and personal goals for the coming years. Based on this, the employee’s career path is built, personal goals are set.
The prescriptive setting of goals and requirements is being replaced by facilitation, participation, and assistance. With regard to complex tasks requiring complex knowledge, responsible decisions, coordination of significant resources, help-management is exactly what is needed. The employee is offered assistance to complete the task on time and in the required quality from management and HR. This can be helpful with various resources, training, information, involvement of other team members, etc. So the company simultaneously makes it clear that it shares responsibility for the task with the employee instead of escalating the situation.
Systematic work on the brand of the employer company
Companies invest in their employer brand to retain existing employees and attract new talent with the desired professional experience, values, and personal qualities. In the past, especially for small and medium-sized companies, these efforts were often chaotic, multidirectional. Now we can note a serious shift towards consistency of actions, improving the company’s quality and usefulness about the company, more interactivity is involved.
This aspect is crucial for hiring – young companies whose branding has not yet been formed often experience difficulties finding new employees since there is no information about how the team lives. This is why such companies can partner with an employer of record that will do the hiring for them.
Increasing the diversity and quality of employee training
Training becomes more targeted: for the development of specific competencies of employees, helping to solve specific commercial tasks of the company. Accordingly, narrower topics are selected, programs with the promise of a specific result. HR directors and HR specialists set more stringent criteria for the selection of agencies, trainers, and consultants. At the same time, they also set the requirements within the company for how employees report on the results of training, and how they apply the acquired skills.
Increased flexibility in organizing personnel management and significant revision of personnel standards
Looking at the same training, more varied formats are used. For example, they combine live activities, online courses, participation in a master group, and solving personal tasks. Flexibility also applies to the definition of working hours and the use of various forms of employment. Outsourcing of directions is still in demand, and freelancers are more actively involved. If this does not harm the business processes of the company, then employees, if desired, are provided with a mobile workplace, the schedule is adjusted.
Companies are changing personnel policies because the previous ones have lost their relevance. The updated policies pay more attention to the translation of the company’s values, a flexible approach to employees, and employee participation in the comprehensive development of the company’s activities. Several requirements, for example, measurable actions and results, are described more specifically, just in the language of numbers.
Stimulating creativity on the part of employees
Typical business models and products are copied very quickly, and it is increasingly difficult to surprise customers. Companies understand the importance of using employees’ potential to generate new ideas for optimizing current activities, for new products, services, etc. HR and directors are becoming more empathetic and attentive to employees, their life and comfort. Comfortable lounge areas are being organized, employees are provided with sports corners, and corporate libraries are being expanded. Companies pay more attention to equipping meeting rooms. By the way, there are more meeting rooms themselves. Some more companies create “zones of silence” – as an option, small offices, where you can work on a task under conditions of excellent sound insulation.
The result is a humane, positive picture. The global, long-term trend of modern HR management is engagement, feedback, understanding, participation, and personalization. Due to these areas, it turns out to form and support a dynamic, developing, and honest team that works for the result.