How to Add Skill to your career by doing Digital Marketing

Digital Marketing is a very highly demanded skill as the business and brands depending upon it for promoting their business, products and market research. Nowadays it is a very effective way to reach the market or a target audience as people are spending most of their time on a social media platform. It is easy to track and measuring advertising efforts precisely in digital marketing.

Best Digital Marketing Companies in Delhi, Noida and Gurgaon

People can get to digital marketing by learning some concept and some skill. This blog can show you how to learn digital marketing and make that a career.

Should you choose a career as a Digital Marketer?

Digital marketing is an ever-changing field that keeps people excited by having new technologies, Lead generation strategies and market to explore.

Another great thing about digital marketing is you always work with new people and getting new projects with new clients, so it is impossible to get bored when you are working in this field.

Digital marketing can apply to media like telephones, television and other connected platforms.

The major types which digital marketing focus are:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing      (SEM)
  • Content Marketing
  • Social Media Marketing         (SMM)
  • Pay Per Click Advertising        (PPC)
  • Affiliate Marketing
  • Email Marketing

Regardless On the platform you focus on. The goal of a digital marketer is same in all of these cases to drive traffic, engaging audience and convert the visitor into audience through online tools and channels.

Digital Marketing in Delhi

  • Learn by doing

Best way to learn digital marketing is to work in under freelancer or a consultant who have experience in this field. finding such an expert is not an easy task but it can benefit you well.

  • Blogging/ E-commerce

By working in this field may help you in learning digital marketing as well as it provides you specialization in another related field. You will also get motivated push by learning and applying digital marketing in a proper way can benefit your blogging.

These are the best way to learn digital marketing. If you are still interested in digital marketing but don’t know what to do here is the best option for you.

Learn digital marketing and start working in a professional company within 6 months. Get mentored by an expert in live training.

Studying & Working Abroad: The Pros and Cons of Foreign Exchange

Is studying in your home country exciting and inspiring enough for you? If not, you’re probably considering a foreign exchange program, so that you can work and study in a country of your choosing. As appealing as this concept can be, moving to a country completely different from yours can also have some downsides. So, in case you’re considering changing your scenery in order to work and study abroad, here are some pros and cons you should be aware of.

Language and culture

Moving to another country usually means experiencing a fresh lifestyle and getting familiar with a new culture and a language. A con would be that it’s sometimes very difficult to adapt to things you haven’t had contact with so far. Learning a new language could require a lot of effort and it might also slow down your studies and make it more difficult to find a job.

On the other hand, there are several pros to this as well. Yes, you have to learn a new language, but what better and faster way to do it than by being surrounded by people speaking it all the time? Also, even though a new culture and customs can appear strange and puzzling, there is a lot to gain from learning about them and being a part of them. If reading books and watching documentaries can broaden your horizons, then actually experiencing something as interesting as this can be enriching beyond what you could imagine. Plus, of course, adding another language to your CV could mean a great advantage when you apply even for the most demanding and difficult-to-fill positions.

Accommodation

Finding accommodation in a foreign country could prove to be tricky, which is another con. The reason for this is that you need to find a place to stay even before you actually move there. Most people do it online, but what you see on the internet can differ greatly from what you actually get when you arrive.

The pro here is that a growing number of countries are making an effort to make foreign students feel more welcome. Countries like Australia are aware of how important it is for students to feel comfortable and safe while on foreign exchange. This is why you can find awesome student accommodation in Sydney, where hospitality and student security are among top priorities, along with great location and a positive environment for young people of all cultures and backgrounds. These accommodation options are close to the city center and some of the universities, while you can use public transport to get to other universities easily.

Social connections

When it comes to your social life, your friendships and family relations, there is an obvious con if you move abroad. It’s only natural that you miss your closest friends and your family members greatly. This may make you feel lonely and in need of some emotional support, which is something you didn’t have to think about while you were surrounded by those who love you and know you best. Furthermore, in case you’re pursuing a career, once you move, people might disregard you as an employee option.

However, a huge pro is that you’ll get to meet many new people from all over the world. Think about all the new friendships you’ll have the chance of making. Even if you find it hard to form meaningful connections with new people, you’ll meet so many of them that it will be next to impossible not to find somebody you like and want to become friends with. This can even make it easier to deal with your studies, since most of the people you’ll meet will be students, just like you, giving you an opportunity to form a nice study group. Meeting your academic requirements is always more fun and less stressful when you’re doing it with somebody’s help. Plus, you’ll be in a position to make new business connections and open some new career doors for when you decide where you want to live and what kind of job you want to do.

Expenses

One of the main cons of studying abroad can be the expenses. Not only do you have to pay for the transport there and probably some fees for your student visa, but the university fees are sometimes different for foreign students, too. And then there are the accommodation expenses, the food and everything else.

The pro here is that there are many scholarships and other financial benefits available to international students nowadays in many of the world countries. You can actually study for free as a foreign student in countries like Germany, Belgium, Greece, Italy and Spain. Some countries, like India, Argentina and Taiwan have study programs at great value for international students, while others, including Australia, New Zealand, Russia and Canada offer scholarships to people who want to come from abroad and study there. And when it comes to other everyday expenses, they are something you’ll have to deal with even if you study in your own country, which is why they should definitely not be something to stop you from studying abroad.

There are advantages and disadvantages to every choice you make in life. The best thing you can do sometimes is to just leap forward and see what life brings you. You never know. This might be the best choice you’ve ever made.

6 Must-Consider Courses for Small Business Owners

Nobody said that college education does not help in the business world, but even without an academic background, an entrepreneur can learn the ropes and build a profitable organization. Examples of Bill Gates, Steve Jobs, and Mark Zuckerberg have shown that college dropouts can easily enter the global business pantheon.

Still, there is little doubt that lack of knowledge and expertise quickly spells doom for small businesses. Even with enough money to hire experts, it pays to be in the know when it comes to things that impact and shape your company. Besides, there is a wide range of valuable courses available these days. Thus, do not miss this opportunity to grow personally, professionally, and propel your organization towards success.

Marketing

All entrepreneurs are engaged in marketing one way or another. Like it or not, this is the only way to break out in the market and get products and services in front of people. A solid marketing course should provide deeper insights into conducting market research and identifying the target audience.

Moreover, it is designed to help you select proper channels and tools for the delivery of your messages. Upon completion, entrepreneurs are able to develop digital and traditional campaigns, engage the customers, allocate resources better, and achieve a good ROI. All in all, they are better prepared to elevate your company above the competition.

Financial planning

The financial side of running a business can be daunting for unseasoned founders. Yet, it is precisely the ability to master financial planning and management that goes a long way towards improving your bottom line. So, seek credible financial planning courses as well as those on general finances and accounting.

You will figure out the optimal capital structure, recognize growth opportunities, balance the budget, use balance sheets properly, manage the inventory, maintain a firm grip on cash flow, keep track of transactions, and make sound financial projections. So, it is time to get on top of the numbers game and monitor the financial health of the organization.

Business management

To be a proper leader, an entrepreneur has to be on the ball at all times, successfully handling daily management tasks. Therefore, a management class is one of the essential steps towards climbing up the career ladder. You have a chance to hone your soft skills and learn to lead by setting a good example.

Furthermore, courses in this department emphasize the value of business communication, proactive employee motivation, company-wide collaboration, task delegation, supervision, performance assessment, etc. Ultimately, you should be able to better inspire the troops and let them march towards business greatness.

Building a startup

If you are yet to launch your small business, you must ponder courses on building a startup. They help you familiarize yourself with validation of business ideas and the creation of killer business models. You become aware of strategies used to secure a market share and set up the foundations for sustainable growth.

Certainly, you will not be in a conundrum when figuring out the best model of incorporation and all the requirements associated with it. Therefore, you should have a nice head start in a long business race, instead of stumbling at the first hurdle.

Developing innovative ideas

Ideation is a name of the business game. It drives innovation and enables small businesses to get ahead of the curve. Courses that cover the process of idea generation teach you how to think creatively, overcome practical obstacles and realize the potential and value in novelty concepts.

Armed with such knowledge, your every idea will be more than a wild guess and become a calculated risk at worst.  Most resources also give you an understanding of how to properly communicate, pitch, and present your ideas, via presentations, visual media, meetings with investors, etc.

Legal issues

Constantly evaluating and optimizing your business from a legal standpoint is paramount. In case you have trouble even thinking of that, do not fret. Take on a course in law in entrepreneurship. These courses empower businessmen to fine-tune their business plans, select a business name, and protect intellectual property.

Also, legal courses better equip business people to steer away from business-sinking scenarios, such as trademark infringement. Finally, along the way, participants are in taught to recognize the value of forming strong relationships with business attorneys and other legal experts.  

On a steady course

Having a college degree is not a prerequisite for running and managing a business, but possessing the know-how is. Courses are an invaluable asset to you and to your company and they are becoming a standard across industry sectors. You have more tools than ever before.

So, step up your game and tap into great and affordable online sources of knowledge. You will save a lot of money and headaches down the road. Move forward with confidence, whether you are facing number crunching, strategic planning, day-to-day management or some other vital task. Be as independent and resourceful as you can.

5 Social Media Recruiting Tactics You Haven’t Thought Of Yet

5 Social Media Recruiting Tactics You Haven’t Thought Of Yet

Written by Helen Sabell, CEO & Principal of the College for Adult Learning.

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In our current digital era, it is so easy to reach a wide group of people from your fingertips. It is important for companies to have strong social media recruitment strategies so that they can fill their teams with the best candidates for each position. Social media recruiting is one of the most effective tools in attracting talented professionals to your organisation.

Read on to learn how you can improve your social media recruitment tactics and increase your chances of finding the perfect candidate for your role.

Sourcing Candidates

Sourcing potential candidates via social media is an excellent strategy, especially with people using an average of five or more social media platforms. LinkedIn is the most common social media platform recruiters turn to in order to find talent and it is an excellent place to start. However, if people are using more than five social networks, surely there’s room to branch out?

Instead of heading straight for LinkedIn, try other social media sites like Twitter, Google+ and Facebook to source new talent. Specialised search tools such as Followerwork can search through Twitter bios for job titles and keywords. Chrome browser extensions such as Intelligence Search, can easily search Facebook and Google+ and help you find potential candidates.

You can also use social media to filter out bad candidates since how someone behaves on social media can be a direct indication of their attitude. If you find that your candidate’s values do not match your company’s you can cross them off your list before you go through the lengthy recruitment process.

Monitor Your Competition

Social media is not only an excellent form of finding candidates, but you can also use it to keep an eye of your competitors. There are many tools available to recruiters to monitor the social media activity of their competition. Certain tools allow you to set up search columns which display how often certain hashtags and key terms are mentioned on sites such as Twitter. Such insights can allow you to get a leg up on competitors and improve your on social media tactics.

Targeted Facebook Ads

Targeted Facebook ads can be a great opportunity to connect with the best candidates. Many companies are investing a large portion of the advertising budget towards Facebook ads. Targeted Facebook ads allow you to choose certain demographics so that your ad is seen by the groups you are looking for. For example, if you are searching for an entry-level candidate, you may target a younger crowd (e.g. early 20s). It is an excellent way to narrow down your search and make sure you are reaching the right people.

“Occupational targeting” is also an excellent strategy to make sure your Facebook ads reach users who are experienced and working in your desired industry. You can alter your settings so that you are targeting users from particular companies, job titles or adult education courses.

Engage With Candidates

Social media platforms are a great way for you to communicate with new and current candidates throughout the recruitment process. Your Facebook page is a great tool for communicating your company’s image to potential candidates. Be sure to include useful information about the work culture, locations, employee testimonials and other relevant information.

Encourage your candidates to visit your page and ask any questions they may be pondering. Be sure to present an accurate image of your company as most people can usually tell if you are being ingenuine. You will pull in more talent if you provide an authentic persona of your company. 

Participate In Online Discussions

Social media can give you the opportunity to make sure you are present in the right conversations. Through the social media sphere, you can sort through your pool of candidates and find the right people. Being present in LinkedIn groups and using hashtags is a great strategy for making sure your job ads are seen by your target group. Make sure your job hashtags are unique and carry some relevance to the role.

Adult learning forums are constantly active, with many students seeking job advice and eager to gain experience. Online forums like these are an excellent place for recruiters to source talent and find the right people for their positions. Make sure you are getting your brand out there so that you have a well-known presence online.

Recruiting through social media strategies opens up a world of opportunities for HR professionals. It is a vital channel for sourcing new candidates and reaching the best people for the job. Start getting to most out of your social media recruitment strategy today.

About the Author:

Helen Sabell

Helen Sabell works for the College for Adult Learning, she is passionate about adult and lifelong learning. She has designed, developed and authored many workplace leadership and training programs.

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Future of Work Trends, Part 4: Future of Training in HR | Featured Image

Future of Work Trends, Part 4: Future of Training in HR

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With the introduction of video sharing sites like YouTube, Vimeo, Daily Motion, etc. the employee training has transformed forever. Online video sites have enabled many companies to upload their training videos and making it available to their employees. Companies which previously have to schedule personal training sessions by matching a time as per the availability of trainer and employees which were a tedious task and even time-consuming at times are now switching to online training. Online training & career development facilitates employees to take up the training as per their schedules and from their comfort zones.

Recently many companies are re-configuring learning and development to become less campus-based classes and more of on-demand online training. This way it becomes easier for both the trainers and trainees. Trainers record their training videos once and do not have to take training sessions again and again. Trainees can choose a topic for training as per their requirement and interest, saving them both time and efforts. This makes employees more independent as they can choose a topic to develop a particular skill of their choice rather than what management thinks is best for them, although most time the curriculum is set and is also best especially for early stage careers.

Constant technological up-gradations have made the online video sites to become more user-friendly. These sites often remind users about an unfinished video so the person doesn’t miss out on something he left midway. They also suggest similar videos to enhance user’s skills and increase their understanding on the topic through different video perspectives. Online training videos are also setting up a benchmark in the employee assessment program. Nowadays many companies are evaluating employees by undergoing a specific training and assessment program. Employees are trained on a specific process by taking up online workshops and then are made to give tests based upon which they are promoted to specific positions.

Online Training

This way a fair evaluation procedure is followed giving only the deserving ones the much-needed promotion. Even employees find themselves in a win-win situation as they get to upgrade their skills. With tremendous growth in the online employee training and workshops which is slowly transforming how we learn & evaluate, it is not wrong to say that in a few year will see a more advanced and efficient ways into learning & assessments, and maybe this is a job within HR that can be taken away by machines that may be able to assess faster and smarter without the human error and provide more accurate assessments.

Just like online video sites are setting up a new trend in the workplace, similar growth can be seen in the online human resources functions in particular with training/learning and development. We shall continue with the next trend in the fifth and final part of the series where we will focus on how human resources functions are rapidly moving online, and that is a fascinating thought but also slightly scary as we ought to maintain the human and machine balance in what is needs to be a personnel function.

To read more on similar topics explore our blogs; to speak with us about employer’s hubs and how we can help transform your contractor talent management by bringing efficiencies through our simple cloud platform, get in touch.


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4 Degrees That Take You Far in HR (featured image)

4 Degrees That Take You Far in HR

4 Degrees That Take You Far in HR (image 1)

You have to be smart to work in human resources. You won’t hear this from anyone outside of HR, but it’s the truth. HR professionals balance all sorts of responsibilities, from administering compensation and benefits to settling disputes between employees to organizing weekly, monthly, and annual events. It’s a tough gig, and it takes diligence and intelligence to pull off.

Therefore, to advance in HR, you need to be even more diligent and intelligent than your HR peers – which means you need to be better educated than they are. Advanced degrees are known to help the ambitious speed up the corporate ladder, and that’s true in HR, too. The following four degrees are incredibly different from one another, but that’s exactly why they are perfect for those interested in being better at HR.

1. Master in Human Resources Management

It shouldn’t be surprising that studying human resources is good for those seeking jobs in human resources. A master’s degree in Human Resources Management targets the field of HR, imbuing students with highly focused knowledge and skills that are exceedingly useful to HR careers. Professionals equipped with the MHRM can typically skip the years of entry-level employment and begin as HR managers, opening up access to better career prospects in the near future.

The only potential downside to an MHRM is the restriction of its material. Students who acquire this advanced degree should be committed to working within HR for their lifetimes, as the information and abilities gained therein hardly apply to other business departments. Fortunately, every business sector requires HR professionals, so graduates with this degree do have some ability to move in their HR careers – though perhaps not as much as grads from the following advanced programs.

2. Master in Business Administration

Arguably the three most familiar letters in business, the MBA is a highly contentious degree program. On one hand, it provides students with essential business leadership skills as well as a foundation in several business fields, including HR. On the other hand, so many schools are producing MBAs every year that employers are beginning to wonder whether that extra education is worthwhile to the workforce.

The truth is MBAs continue to be valuable to businesses – especially in the HR department. The necessity for HR professionals to boast a bevy of skills makes the broad scope of the MBA useful; HR workers can learn the details of all business functions, from accounting to marketing, improving their ability to hire specialized workers and communicate with those teams. Plus, acquiring an AACSB online MBA will give you more flexibility in your career, so you can leave HR for nearly any other business field, if you so desire.

4 Degrees That Take You Far in HR (image 2)

3. Master in Computer Science

Human resources professionals work primarily with people, and secondarily with numbers – so it seems odd that a degree in computer science might be useful to HR. However, like nearly every other business field, HR processes have begun relying heavily on tech, so being proficient in computer science is actually a significant boon to HR workers. With an MS in Computer Science, HR professionals can design and maintain useful programs for HR and other business departments, which can speed up processes, relieve overburdened teams, and help the business become more productive overall. Additionally, it’s conceivable that a tech-savvy HR manager would be promoted into positions like Chief Technology Officer. Thus, computer science isn’t a totally wild advanced degree for HR professionals to obtain.

4. Master in Social Work

Then again, if you entered the HR field for its promise of human contact, you might be drawn to an advanced degree in social work. A Master of Social Work is mandatory for any social work positions, but it is also exceedingly beneficial for professionals looking to become proficient in working with people. Courses on psychology and sociology as well as administrative training provide an unbeatable foundation for assisting people work through issues and reestablish stability. Even better, social work programs teach students about important laws and regulations, which will improve your ability to maintain standards for your employer. Because social work and the HR field overlap in so many ways, this degree program can be just as beneficial as an MHRM.

Whether you would be content with a management position or you want access to the C-suite, you should probably earn an advanced degree to move up in HR. The above programs offer the most applicable knowledge and skills, but you can explore other options by contacting business schools or speaking with a qualified HR mentor.

About the Author:

Tiffany Rowe

Tiffany Rowe is a leader in marketing authority, she assists Seek Visibility and our clients in contributing resourceful content throughout the web. Tiffany prides herself in her ability to create and provide high quality content that audiences find valuable. She also enjoys connecting with other bloggers and collaborating for exclusive content in various niches. With many years of experience, Tiffany has found herself more passionate than ever to continue developing content and relationship across multiple platforms and audiences.


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Simple Steps to Subside Stress

Performed by NCC Home Learning.

What Is Stress?

Stress is something we have all heard of and may have also experienced at home or at work. We assume that stress is a bad thing but it can also be an important factor in driving us forward.

What is stress?

Without stress, humankind would not have survived. Cavemen and women needed stress to alert them to possible danger.

Stress is a physical response. When the body is under attack it switches to fight or flight mode. This causes a mixture of hormones and chemicals to be released, preparing the body for physical action. This causes several reactions, including blood being diverted to muscles and shutting down unnecessary bodily functions, such as digestion.

In other words, we gain a rush of energy, preparing us to either fight the danger or run from it. The heart pounds, breathing quickens and we focus our immediate attention on the situation.

In the modern world, we may no longer be pursued by predators like our cave-dwelling ancestors but there are still plenty of times when a stressful situation needs dealing with, such as a pedestrian stepping out in front of your car.

The challenge with stress is when our body goes into stress at inappropriate times. When blood surges to our muscles preparing for fight or flight, brain function is minimised, leading to the inability to ‘think straight’.

This hinders us at work and at home. If we stay in this stressed state for long periods, it will eventually be detrimental to our health. And this is when stress turns bad.

What causes stress?

Triggers differ from one person to another, although there are commonalities. Many people name money – usually lack of – as the main source of stress in their lives, followed by worries over health and relationships.

For many people, stress is linked closely with work, with the feeling of being overloaded and overburdened as being the main source of their stress.

How many people suffer from stress?

It is difficult to get a complete and accurate picture of how many people in the UK suffer from long-term, negative stress.

This is because there is still a stigma attached to stress. At one time, it was commonplace that anyone seen to be suffering from stress was perceived as weak. Slowly, attitudes are changing but many employees are still not ‘admitting’ to their employers when they take time off due to stress, telling them that it was a physical illness instead.

Surveys and research findings however, all point to long term stress as having a significant impact. 1 in 4 people admit to feeling stressed, with a quarter of those surveyed admitting that they had been feeling this way for a year or more.

What effects does stress have on your health?

Long-term, negative stress can impact on your health in many ways;

  • Headaches
  • Upset stomach
  • Raised blood pressure, sometimes to dangerous levels
  • Chest pains
  • Trouble sleeping
  • Depression

What is the impact of stress on personal and work life?

Stress doesn’t only affect someone physically and emotionally – it affects personal relationships too.

Many people who are stressed present a negative attitude. They can be irritable which places relationships under stress. Many people take time off work, unable to face another day of stress at work.

How does stress affect business?

For employers, stress is a hidden issue and one that they are concerned to deal with. This includes ensuring that employees have opportunities to discuss issues that may be causing them concern or stress at work.

Stress is the cause of millions of lost working days every year which has a detrimental effect on a business. Many employers are keen to take steps to reduce the impact of stress on their staff and thus their business.

What are the techniques to relieve stress?

There are many techniques that you can use to release stress at work and at home. As stress is a very personal issue, the methods and techniques that work for one person, may not work for another.

However, experts agree that the first step is identify what stress is that person, and to identify the cause or triggers to a stress reaction.

The ‘Managing Stress Programme’ from NCC Home Learning is for those students who wish to understand the principles of stress management and how to include these at work, or any situation that causes stress.

Like all our courses, this can be studied from home or at work, giving you the freedom to complete your studies in your own time and at your own pace.

[INFOGRAPHIC] Simple Steps to Subside Stress | by NCC Home Learning

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High School Graduates Should Embrace Flexibility & Recruiters as They Enter College

Take Heed Millennials it Could be a Bumpy (But Exciting) Ride

It’s summer and, therefore, about 3 million students in America have graduated high school and are making plans for what to do next with their lives. In my family I have a niece that has graduated and so I’ve been giving some thought to the question (if she were to ask me): “Uncle Jason what advice do you have for me as I embark on my next adventures post-High School?”

I have posed this as a hypothetical question given that millennials often come across as having all the answers and so never give even a fleeting thought to ask an elder for advice or counsel about their futures. This thought-process has been going on for many decades, just par for the course.

Looking back I probably had the ‘know it all’ mindset as well. I wish I would have been a little more open to advice from older and wiser folks, things might have went more smoothly for me professionally. I would advise, therefore, to accept guidance from credible people that care about you—you’ll likely be glad you did.

Where does my credibility come from you ask? I am a Gen X guy who believed (almost with a religious zeal) that education was important and the more you had the better off you would be professionally. So, from 1993 until 2010 I embarked on an educational quest to attain a Doctorate in Sociology so I could teach and do research (read: save the world). Boy did I have “Big” plans.

Along the way I earned a B.A., with cum laude honors (Missouri State University), an M.A. with honors (University of Kansas), and a Ph.D. (University of Kansas). Little did I know (or care to pay attention to) the major structural changes occurring in higher education (over the past couple of decades) when I was in the midst of my educational marathon. Namely, one critical trend has been colleges and universities shifting from full-time tenure track to part-time contingent faculty teaching opportunities as a cost-saving measure. The pay and benefits for PT faculty is considerably lower than for FT faculty–and obviously this has had a major impact on recently minted Ph.D’s.

In 1969, 22% of the faculty were non-tenure track and 78% were tenure-track positions. Today, those numbers have flipped–33.5% of positions are tenure-track and 66.5% are non-tenure track/ineligible for tenure. Of course higher education is just one of many professions that has seen considerable change over the past several decades, but as a student it would have been smart for me to research the field more to know exactly what I was getting in to.

It is against this backdrop that I decided to make a major career change at 38 years of age. This certainly wasn’t what I planned when I was in my 20’s. Therefore, I think these life experiences qualify me to say a few words on the topic. Also, for more than a decade I was employed at three or four institutions of higher learning… so I’m keenly aware of some of the potential pitfalls of higher education.

So, even though no one I know that has graduated in 2016 has asked, I’m still going to take this opportunity to provide young people some advice that I think they should hear. Words to the wise I wish someone would have told me when I was 18 and heading off to college at Missouri State University in Springfield, Missouri.

Perhaps the easiest way to organize my thoughts is around a series of “Lies, Damned lies, and Statistics” (thanks Mark Twain) that we routinely tell our young people as they are growing up that can have negative consequences. At the end I will also pose a to-do-list of how to avoid the pitfalls that trap so many of us. As will be shown, having a recruiter on your side could serve as a real life-saver.

The truth is that millennials have been lied to in a myriad of ways so let me be your “friend at the factory” as Dr. Phil says.

The Lies

“You can be whatever you want when you grow up”

This is a classic lie that when I was growing up in the 1970’s/80’s was told over and over again ad nauseam. From the get go this doesn’t even make logical sense—even though I know it sounds great when saying it to our kids. The primary problem with this line of bull is there clearly aren’t enough “good jobs” to go around and so someone has to do the less desirable jobs (of which there are plenty).

Furthermore, it’s just a fact that some people aren’t cut out for (or have the ability to do) “the most desirable” “highest paying jobs.” You have to work with the hand you are dealt.  Some of us get a pair of Aces but most of us get a 4 and 8 off suit.

What’s more, there are approximately 12 million people who work full-time in the U.S. and the reality is an overwhelming majority (easily 3 out of 4) do not like their jobs. Several studies have indicated upwards of 70% “Hate” their jobs.

According to a recent article on salary.com, in 2015, 42% of people indicated that if they somehow became instant millionaires they’d be at the office the next day. I must call BS on this as well, and say that number is likely closer to 10%. Also noteworthy was 73% of respondents in the salary.com survey said they work “primarily for a paycheck”. This clearly supersedes all of the other ‘pie in the sky’ reasons we like to think people work: to be fulfilled, to give back to the community, to feel like I make a difference and so on.

What would be more appropriate would be to say, “Work like hell to attain highly sought after skills, abilities, and aptitudes and then be cautiously optimistic that you will reach your goals and dreams.” In other words, have a few ‘fallback’s’ ready to go in-case things beyond your control happen (and they do ALL of the time). This is also a great opportunity to seek out a professional recruiter so they can help you figure out the best career path for you.

“It’s more important to love what you do than worry about how much money you will make”

This one is a real heart-breaker for me because, as a sociologist, I told myself this lie a LOT over the years as I plowed along getting paid next to nothing to educate our youth. It’s ridiculous. If you don’t make a decent enough wage to meet your basic needs AND then have a little left over for fun and to save for the future you WILL be miserable, period. I will concur that money doesn’t = happiness. However, in order to do 90% of what you want to do in American society, it takes money. Plenty of people in America (believe me) don’t LOVE their jobs but LOVE cashing those checks if they are lucky enough to make a high salary.

“Your professional success directly correlates to how hard you work”

In other words, the harder you work the more likely your chances at professional success (and the less you work… yada yada). Oh my I could write a whole book on this lie (and maybe someday I will) – but suffice to say this part of the “American Dream” is completely dead for many people. There are millions in our country that work their asses off and get paid barely enough to survive and have a decent standard of living (and most of us are forced to work 2-3 jobs just to keep our heads above water). Since the early 1970’s the data clearly show that a gigantic majority of Americans are working harder (many more hours and increasing their productivity) for less and less pay. Millennials: be prepared to work your ass off and it *may* not translate into professional success. Sorry, that is the truth.

The Damned Lies

“Don’t worry about your Student Loan debt because once you graduate you will ‘magically’ have an amazing job that will pay you plenty to pay off those ‘pesky’ loans in no time”

This is truly a damnable lie if I ever heard one. There are many lies rolled into this one, so a little difficult to unravel. For one thing, given how expensive college has become there are a miniscule number of jobs (right out of college) that pay enough to allow a recent graduate to comfortably make their payments on the $40k or more (on average) they owe in student loans. A study in 2012 showed that in the past three decades the cost of a college degree has increased by a whopping 1,120%.  So, the cost of a college education has skyrocketed to the moon and 51% of all American workers make less than $30,000/year. What could go wrong here?

Furthermore, it’s astonishing to learn about America’s student loan debt, namely how completely out of control it is. My prediction is Student Loans are the next ‘housing bubble’. Estimates are that over $1.35 trillion is owed by current and former students and rising every day. Let me write out that number so you can let it sink in properly: $1,350,000,000,000. In by-gone eras where tuition was reasonable and wages steadily went up for *everyone* student loans were not a problem. This game has totally changed and young people need to go into college knowing the risks and potential rewards.

“The degree or degrees you earn from America’s ‘esteemed’ institutions of higher learning will virtually ‘guarantee’ you a ticket into the ‘Middle Class’” 

This one has been dead and buried for several decades now, but somehow often we still believe it (I think because we REALLY want it to be true). The facts show that much of the 2008 post-recession job growth has been in low-wage jobs. For those that choose a major where those skills, abilities, and aptitudes are in high demand – there’s a *chance* you can make it into the middle class, but there are NO guarantees.

“Colleges and Universities will provide you with excellent career counseling upon your graduation” 

Absolutely not. The hubris of our institutions of higher learning is such that most are still stuck believing in the stale notion that “You’ll have no problem getting a job because you graduated from our prestigious university” – News flash no one cares anymore about institutional hubris and reputation. Most employers could care less, believe me. You MUST go out and actively promote yourself and get on the networking train (early in the process). While you are deciding what to major in, you might also want to explore recruiting firms and start fostering relationships with these critical folks as soon as possible.

The Statistics

I could provide a treasure chest of anecdotes on how statistics lie like a sidewalk, but for brevity I’ll just point out one that routinely bothers me.

“Even though college costs are completely out of control, college is still worth it” 

The article will inevitably go on and on providing some BS statistics about how ‘in general’ it’s still a good idea. Tell that to the person who has an over-priced degree or degrees and can’t land a decent job to save his/her life. Believe me, they could care less about some dumb ‘longitudinal study’ showing how great college is—no matter what the costs and sacrifices are.

Just because some statistic says that those with an A.A. or B.A. make ‘slightly more’ over their lifetimes than someone without those degrees should NOT make the scam of college magically “worth it.”

What Should you Do?

So, hopefully you haven’t jumped off a cliff at this point and become too depressed. I’ve tried to present the state of affairs in a truthful fashion (based on personal experience and data when it’s available) so you know the rules of the game and what to expect. Now let me put some ‘verbs in my sentences’ and provide a tangible ‘to-do-list’ of things that I wish I had done. Take these seriously and you have a chance to be much happier than the 7 out of 10 people who dislike their jobs.

  • Contact several recruiting firms in your area and try to find a potential match early in your schooling. Do NOT rely on your college/university to provide any assistance in this critical process. Professional recruiters have grown by leaps and bounds over the past couple of decades and can be an absolute life-saver for those trying to navigate the tricky labor market waters.
  • Manage your expectations! Don’t believe the hype about how great your professional life is going to be – understand the realities of the U.S. economy in 2016 and that there are only so many things YOU can control.
  • Work very hard. Be ready to consistently put in maximum effort in the classroom and in your professional pursuits.
  • Do not wrap your ‘happiness’ in what you do for a living. This is so much easier said than done (honestly I still struggle mightily with this one). Seek professional help if you can’t disavow yourself from this notion.
  • While in college explore what types of avocations and other activities you would like to contribute to your community that are NOT work related. It is likely that these pursuits will be where you truly find happiness and fulfillment. In my case I’ve chosen to be a football and basketball official—incredibly rewarding.
  • Base your choice of major/minor not ONLY on what you are passionate about but also where there is the most demand. As much time as you study the things assigned to you by your generally out of touch professors spend a sizable amount of time also studying what the hot jobs are and how you plan to get one of those jobs.
  • Put ‘networking’ as one of your goals/skills as you work toward your degree(s). Be sure you have a LinkedIn profile and be extremely careful about what kinds of ‘social media’ you share with your potential employers.
  • Do a Return on Investment (ROI) analysis in regard to how much risk (student loan debt) you are willing to take on given the salary you *may* earn post-graduation. Be willing to go to a less expensive school (and be proud as hell to do so) knowing that you are making a much sounder financial decision than your peers who are overpaying at vastly overrated schools (that likely have an unhealthy opinion of themselves).
  • When you work during your college years (whether in the summer or during the regular school year) open up an IRA savings account with a trusted financial adviser. I don’t care if you can only afford to contribute $10/month, do it. This will help you learn the power of investing smartly and why it’s so important to save as much money as you can. You will be amazed at how your money can grow—if you have 30+ years to let it grow (and you do).
  • The Economy/Market are fluid and apt to abrupt change (in the supply and demand of labor) – so be ready to be flexible and nimble as you navigate your professional trajectory. Totally disregard the notion that you will spend your entire career at one or two entities. The reality is you will likely be on the move much more frequently.
  • Enjoy your college experience! If you only view it as a ‘means to an end’ for a high paying job you will truly miss out on many of the wonderful aspects of college that have nothing to do with materialism or financial gain. One of my fondest memories of college was being part of (and President my Junior year) of a Co-Ed Service Fraternity (Alpha Phi Omega) at Missouri State (Beta Mu Chapter). It was with this group that I learned the power and satisfaction of doing for others in one’s local community. I still try and carry out this mission at 40. The seed was planted when I was 18.

Conclusion

Congratulations to all 3+ million millennials who graduated in the spring. You should feel proud of your accomplishments and look forward to having a successful professional career. However, it’s crucial to know the game you are getting into and work hard at adapting to changes in the economy and the labor market. The ‘old’ rules just don’t work like they used to. As long as you go in with your eyes wide open you will have a much better chance of navigating successfully around the potholes that are inevitably in your paths.

Featured Service: Student Loan Hero


Source: High School Graduates Should Embrace Flexibility & Recruiters as They Enter College – Crelate

Global Study Reveals Businesses and Countries Vulnerable Due to Shortage of Cybersecurity Talent

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Intel Corporation
2200 Mission College Blvd.
Santa Clara, CA 95054-1549

Global Study Reveals Businesses and Countries Vulnerable Due to Shortage of Cybersecurity Talent

82 Percent of IT Professionals Confirm Shortfall in Cybersecurity Workforce 

News Highlights:

  • New report by Intel Security and CSIS reveals current cybersecurity talent crisis
  • Cybersecurity skills shortage is worse than talent deficits in other IT professions.
  • Shortage in cybersecurity skills is responsible for significant damages.
  • Talent shortage is largest for individuals with highly technical skills.
  • Hands-on training and practical training are perceived as better ways to develop skills than through traditional education resources.

Dubai, United Arab Emirates – August 01, 2016 – Intel Security, in partnership with the Center for Strategic and International Studies (CSIS), recently released Hacking the Skills Shortage, a global report outlining the talent shortage crisis impacting the cybersecurity industry across both companies and nations. A majority of respondents (82 percent) admit to a shortage of cybersecurity skills, with 71 percent of respondents citing this shortage as responsible for direct and measurable damage to organizations whose lack of talent makes them more desirable hacking targets.

“A shortage of people with cybersecurity skills results in direct damage to companies, including the loss of proprietary data and IP,” said James A Lewis, senior vice president and director of the Strategic Technologies Program at CSIS. “This is a global problem; a majority of respondents in all countries surveyed could link their workforce shortage to damage to their organization.”

Despite 1 in 4 respondents confirming their organizations have lost proprietary data as a result of their cybersecurity skills gap, there are no signs of this workforce shortage abating in the near-term. Respondents surveyed estimate an average of 15 percent of cybersecurity positions in their company will go unfilled by 2020. With the increase in cloud, mobile computing and the Internet of Things, as well as advanced targeted cyberattacks and cyberterrorism across the globe, the need for a stronger cybersecurity workforce is critical.

Raj Samani
Raj Samani, VP & CTO, EMEA, Intel Security

“The security industry has talked at length about how to address the storm of hacks and breaches, but government and the private sector haven’t brought enough urgency to solving the cybersecurity talent shortage,” said Raj Samani, VP & CTO, EMEA, Intel Security. “To address this workforce crisis, we need to foster new education models, accelerate the availability of training opportunities, and we need to deliver deeper automation so that talent is put to its best use on the frontline. Finally, we absolutely must diversify our ranks.”

The demand for cybersecurity professionals is outpacing the supply of qualified workers, with highly technical skills the most in need across all countries surveyed. In fact, skills such as intrusion detection, secure software development and attack mitigation were found to be far more valued than softer skills including collaboration, leadership and effective communication.

This report studies four dimensions that comprise the cybersecurity talent shortage, which include:

  1. Cybersecurity Spending: The size and growth of cybersecurity budgets reveals how countries and companies prioritize cybersecurity. Unsurprisingly, countries and industry sectors that spend more on cybersecurity are better placed to deal with the workforce shortage, which according to 71 percent of respondents, has resulted in direct and measurable damage to their organization’s security networks.
  2. Education and Training: Only 23 percent of respondents say education programs are preparing students to enter the industry. This report reveals non-traditional methods of practical learning, such as hands-on training, gaming and technology exercises and hackathons, may be a more effective way to acquire and grow cybersecurity skills. More than half of respondents believe that the cybersecurity skills shortage is worse than talent deficits in other IT professions, placing an emphasis on continuous education and training opportunities.
  3. Employer Dynamics: While salary is unsurprisingly the top motivating factor in recruitment, other incentives are important in recruiting and retaining top talent, such as training, growth opportunities and reputation of the employer’s IT department. Almost half of respondents cite lack of training or qualification sponsorship as common reasons for talent departure.

Recommendations for Moving Forward:

  • Redefine minimum credentials for entry-level cybersecurity jobs: accept non-traditional sources of education
  • Diversify the cybersecurity field
  • Provide more opportunities for external training
  • Identify technology that can provide intelligent security automation
  • Collect attack data and develop better metrics to quickly identify threats

For more information on these findings, along with Intel Security’s proposed recommendations, read the full report: Hacking the Skills Shortage: A study of the international shortage in cybersecurity skills.

About Intel Security:

Intel Security, with its McAfee product line, is dedicated to making the digital world safer and more secure for everyone. Intel Security is a division of Intel Corporation. Learn more at www.intelsecurity.com.

Intel and the Intel logo are trademarks of Intel Corporation in the United States and other countries.

*Other names and brands may be claimed as the property of others.

Contacts:

Vernon SaldanhaVernon Saldanha

Procre8 (on behalf of Intel Security)

vernon@procre8.biz

 

5 Reasons Why Big Data Analytics Degrees Are Worth It

Careers in Big Data

Due in large part to the rapid growth of science, technology, engineering and mathematics (STEM) fields, big data analytics is approaching new heights. Students who pursue a degree in big data analytics learn how to effectively analyze large sets of data and identify patterns, connections and other pertinent details revealed by data. Companies are increasingly turning to data analytics to harness customer insights, and ultimately, produce better business decisions. As a result, big data analysts are in high demand and the data analytics field is showing no signs of slowing down. Here are five reasons why earning a degree in big data analytics pays off.

The Thriving Field

More and more universities are offering degrees in big data analytics to adjust to the growing job demand and close the skills gap, or in other words, produce more employable talent who can glean useful insights from big data. With massive amounts of data being produced daily, it’s no wonder why data analysts are in such high demand. Large corporations, such as Microsoft and IBM, analyze and leverage data in order to extract more information about clients. IBM, for example, divides clients by certain commonalities—such as industry, company size and revenue—to better segment prospects and create highly effective marketing campaigns.

A Generous Earning Potential

A career in big data is a lucrative career choice, with the national average salary for data-related careers hovering in the mid-90s (PayScale). Additionally, scientific and technical services, information technologies, retail, sustainability and professional services are often the leading industries in terms of having the most job openings in big data analytics.

Highly Rewarding for Business and Employees

Big data analysts typically wear several hats within an organization, but they focus on one key principle: to help companies make better business decisions by revealing useful insights from data. As a result, this is a highly esteemed position for any business professional, and one that is commonly cited as being both rewarding and satisfying.

Real-World Training and Preparation

Improvements in programming technology and graph databases, such as Neo4j, are continuing to transform the data analytics field and how data can be used. Companies around the world are recognizing more and more benefits of data analysis, and rely heavily on big data analysts to execute the job. As a result, many of the nation’s top engineering colleges are putting more emphasis on real-world experience inside the classroom, by supplementing classwork with hands-on training and lab work.

Join an Elite Pool of Talent

In order to succeed in a big data analytics career, it’s essential to have a deep understanding of science and mathematics—but that’s not all. The field also incorporates advanced knowledge of decision analysis and data mining, and it requires critical thinking and problem-solving to truly understand the information at hand. With this in mind, students can expect to work alongside some of the brightest and most talented peers. By collaborating with these individuals, students can gain a new perspective and understanding of complex topics.

For students looking for a career with a promising future, earning a degree in big data analytics is certainly a great option; big data analytics is a field with unlimited potential for growth and discovery.

About the Author

Lauren WillisonAs the Director of Admissions at Florida Polytechnic University, Lauren Willison is responsible for supporting the Vice Provost of Enrollment in managing recruitment efforts. She develops and coordinates on- and off-campus events, as well as manages the campus visit experience.


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