What is a Necessity for run your Ecommerce Portal or Website?

There are many e-commerce stores available online with wide variety of products for kids, teenagers, men, women and we all are glued to the screen for many hours. To run an e-commerce website everyone needs a wordpress website. With the use of a HostGator Dedicated Server, you can host your e-commerce website more securely and has many features & Discount offers which others don’t have.

Through discounts on web hosting ecommerce you can save more money and it also provides one month free hosting trial.

Running a good e-commerce website

There are no universal features or designs which will surely get your website at the top but there are some of the essential things which you should considered when creating an online store. Some of these points are as follows:-

  1. Make your online shop sell– Some of the retailers create a website only to show their online presence but don’t have an option to purchase from their store. Generally all of the websites have a big icon of “Buy” in their websites. They want to sell products from websites.
  2. Show the advantage of your product– A list of products should be properly categorized, so that customer gets to know which product is where. Special deals and new arrivals should also be on top. Some people don’t know exactly what they want and just hang around. So we have to capture these people also.
  3. Make your website visitors trust you– People watch everything when they spend money on purchasing of a product. Make all things clear about purchase process, payment method, delivery service, warranties etc.  It will help them to make decision securely.
  • Clear logo– A clear and remarkable logo help to find out the products easily and also a sign of trust worthy company. This is for both either it is a new website or an existing one.  
  • Deals & Free shipping– People usually judge a website within a single minute. So a pop up of deals should be highlighted so that you can grab the interest of a customer. It will attract the customer to buy a product.

You are selling products to the world not to a local market. Some retailers adjust their shipping charges to the minimum order purchase.

  • Shopping cart, Login box and Search box– A sign of Basket for shopping cart, a login box and a search box appeared on the top of the website. For online secure transaction people need login ID and password and for a wide variety of products a search box is there for finding the products easily.
  • Payment System– E-commerce websites sell their products all over the world and all have different mode of payment. Usually accepted payment modes are Debit & Credit cards, cash on delivery, PayPal etc. You can find these payments option on the footer of the website.

Social Media Links– Around 20% of the visitors comes from social media such as Facebook, Twitter because people used it so much. Social media gives all of us an opportunity to promote the products or services.

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How to Turn Ecommerce Shoppers into Repeat Customers

Getting a potential customer to visit your ecommerce store is the first step. You also want them to add items to their shopping carts, complete the checkout process and finish the transaction. Congratulations, you’ve earned a conversion. But what’s next?

While getting a one-time sale does help drive revenue, ideally it will become the first sale in a series. However, only one out of five first-time buyers will ever make a second purchase from your store. As MarketingProfs notes, this means brands “spend a ton of time and effort to acquire buyers who may never engage” again.

Now it’s time to consider how to turn ecommerce shoppers into repeat customers. Successful ecommerce stores are able to build up a base of loyal customers who stay engaged and make recurring purchases over time.

 

Giving Customers a Reason to Buy from You

Ask yourself this: Why should customers buy from your store rather than a competitor’s? Not only do you need to have a firm answer to this question, you need to convey it to online shoppers.

Whatever products you sell, make sure you’re differentiating your store from those with similar offerings. Face it: You’re not the only store using a platform like Shopify to sell electronics, furniture, cosmetics, hand-knit sweaters, artisan coffee, camping gear, etc. But you don’t have to settle for blending into the crowd; with a little branding finesse, you can really make a unique name for your store.

Think about what sets you apart. Is it your eco-friendly products and packaging? Your responsive customer service guarantee? Free shipping and returns? A confidence-boosting product warranty? Make sure you clearly convey to customers what makes your store unique. Not only will it help boost trust and loyalty, but this will more than likely be the “it factor” they share with friends and family when they’re recounting their experience.

 

Make Loyalty Worth Customers’ While

Offering loyalty perks is a great way to tangibly reward customers for sticking with your store over time. But emailing out a 10 percent off coupon a few times a year won’t necessarily incentivize people to stay engaged. First, you need to make sure your loyalty rewards overcome the “trivialization effect,” meaning buyers actually find them valuable and gratifying.

It’s a good idea to reward shoppers for more than just making purchases. You can provide people points and recognition for a wide variety of activities, from making a post on social media to leaving a review, or referring a friend. However, you end up structuring your loyalty program, make sure it leaves your customers feeling genuinely appreciated and motivated to return for future purchases.

 

Take Advantage of Re-Engagement Marketing

Customers won’t always come back of their own accord, even if they had a good experience the first time around. Sometimes they need a nudge. Re-engagement marketing is just as crucial as acquisition marketing, like sending users a personalized email recommending products that are complementary to those they bought from you the first time around. You can also ask customers to take a short survey in exchange for a reward, which encourages them to revisit your site. Serving retargeting ads to past shoppers is another way to keep your brand top of mind.

 

Why Retention Is Vital in Ecommerce

Repeat customers are the backbone of any sustainable ecommerce business. As Econsultancy reports, the probability of selling to a new potential customer is five to 20 percent, but the probability of selling to an existing customer is 60 to 70 percent. Repeat customers simply have a higher lifetime value, which affects your bottom line.

If you can figure out how to turn ecommerce shoppers into repeat customers, you’ll see better returns on your marketing efforts and higher profit margins.

How to Build a Successful eCommerce Brand

We live in a world of global trading, a world where eCommerce is on a perpetual upward trajectory, fuelled by an ever-increasing demand for goods of all shapes and sizes in a seemingly endless marketplace. This is truly the dawn of a new age for entrepreneurship, as nowadays everyone and anyone with a solid Wi-Fi connection and a laptop can launch and grow their online store, and establish a global reputation.

That said, the eCommerce market is an extremely populated one – some might deem it oversaturated as well – which begs the need for a unique approach to branding, marketing, and positioning in order to set yourself apart from the competition. Acquiring loyal customers requires meticulous preparation and effective implementation, so here is your essential guide to building a successful eCommerce brand that will pave the road to a prosperous future in the industry.

Make it personal

In a sea of mediocrity and monotony, an expansive marketplace where every online store resembles the other and customers have no real way of distinguishing between brands, there is an imperative to build something truly unique and different, something that will resonate with the hearts and minds of your demographic. And your best bet is to create a personal brand people will know and love.

Now, a personal brand can take numerous forms, and even if you don’t want to base the brand’s personality on your own story, you do you want a smiling face and a friendly voice to be the key portrayers of your business. Why? Because in a sea of corporations looking to make a quick buck, people will want to connect and develop a relationship with an image that is relatable, personal, and trustworthy.

So instead of going for the shotgun approach and creating yet another online store that bears no unique trait whatsoever, focus on tailoring a story and an image based on relatable values, a brand your audience will want to be a part of, and share across the online universe.

Find your niche and USP

Of course, a brand cannot hope to find its unique voice and visuals without first discovering its most prospective niche, probing deep into the habits of its target demographic, and establishing its unique selling proposition. In a world of hot commodities and ever-changing trends, you want to find a lucrative and prospective niche, preferably one that will allow you to grow and not get overwhelmed by the sheer number of competitors.

Finding such a niche is not an easy task. Hot commodities such as tech might seem appealing, but the competition is so vast that you might never achieve the success you dream of. But regardless if you choose to sell smart gadgets or baby accessories, you need to develop your unique selling proposition in order to solidify your standing in the market, and motivate people to join your brand.

Design, integration, simplicity

When it comes to building success in the eCommerce arena, website design will play a vital, if not the key role. Your entire business depends on the development and implementation of a strong, recognisable brand. That’s why your online presentation needs to portray this in the best way possible.

Take the Australian eCommerce market as a prime example of the importance of branding, and try to implement their methods into your own strategy. Companies specialising in website development in Sydney and other entrepreneurial centres in the country give priority to meticulous web design that does not only speak the true language of your brand, but boasts full integration, including mobile optimization and transparency. This way, you will win over the crowd with an amazing design, but by keeping it transparent, optimised, and simple, you can even speed up the decision-making process and boost conversions.

Prioritise customer experience

Another crucial element that will define the future of your online business is customer experience. The fate of your business literally depends on the positive to negative feedback ratio, and as a growth-oriented company trying to outpace the competition, you cannot afford to receive any negative feedback.

This is why you need to develop effective channels of communication with your demographic, work on continuously improving your processes, and act on valuable customer feedback in order to drive innovation. Not only will this boost your brand recognition and customer loyalty, but you will be able to always stay one step ahead of the competition as well.

Create stellar content

Last but not least, it’s important to recognize the power and potential of content marketing. Just because what you’re selling is inherently appealing to the public, or because it’s something everyone needs doesn’t mean that your products shouldn’t have a unique story, message, and support a certain set of values.

Remember, a product without a creative description or story is just another product on the web, but if you give it a unique name and a purpose, people will have something to connect with on a deeper level, and thus become your lifelong customers. They will become a part of your brand.

In the overly competitive eCommerce arena, you cannot afford to lose time and money trying to beat your peers. Instead, you need to focus on the consumer, and create a brand your target demographic will connect with on an emotional level. Only this way will you be able to pave the road to long-term success in the online world.