Guest Blogging – One of the Best Ways to Get Powerful Backlinks

As a blogger or business owner with a blog, getting exposure to online audiences is one of your top goals.

What can you do to ensure that you are being seen online?

My recent guest, Mark Samms of Ninja Outreach, points to guest posting as one of the best ways to get in front of more people.

Guest posting is also one of the top ways to obtain something we all want: those valuable backlinks.

What You Need to Know About Google, Guest Posts, and Backlinks

During our conversation, Mark said that guest blogging will help you get exposure to other people’s audiences and point them back to your website.

How does this mesh with what some people have been saying lately about SEO, guest posting – that it is, in essence, dead?

Mark pointed out that it’s important to recognize that piecing together a 500-word article and just trying to get as many links in that article as possible going out to different sites is not what he means.

A guest post that will offer you the exposure you need, as well as backlinks, is one that has a lot of reference points and citations. It is one that offers a lot of value to the reader.

Google actually picks up on the difference between these two types of blogs. The first, it won’t rank very well. The second – the blog that Mark terms “excellent” – will be recognized by Google as quality work and will rank higher.

Google algorithms look at references, citations, engagement, and how long a person stays on the page they’re reading. Based on this information, Google will determine which piece of content is quality and which is not.

It’s perfectly alright to link to some content on your website – like a service or informational page, or another blog post you’ve written. Just be sure to limit these types of links. Google will not look kindly on your post if you don’t include some high authority links.

And this is where backlinks come in.

When you put high quality content online, readers will start to view you as an authority. Other writers will link to your article in their content.

They’ll do this for a couple of reasons.

First, they do this because they want to offer their readers the very best. They want to be a source of valuable information and look for sources that provide the same level of value.

Second, they feel that linking to a high quality source like you will actually make their blog seem more credible, and rank higher in Google searches, too.

Guest Posting – One of the Best Ways to Be Seen Online

The great thing about guest posting is that it puts your excellent content in front of readers you might not have otherwise been able to attract.

And when you write high quality SEO Specialist content, you’ll find that more people will start linking to your blogs. This is yet another way to boost your online rankings and be seen by more and more people.

If you haven’t tried it yet, you should definitely make it a part of your 2018 business plan.

Would you like to learn more about how to get better backlinks through guest blogging? Follow Mark on Facebook, or read the Ninja Outreach blogs for helpful tips.

 

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How Can Good SEO Help Potential Customers Find Your Startup?

SEO might not be fast or easy, but it’s still necessary in today’s business world. And if you’re just starting your business, it’s definitely worth your time.

It will allow you to generate new leads, attract new customers and ultimately, increase sales by boosting your visibility in search engines. But let’s start from the beginning.

What exactly is SEO?

In short, SEO stands for Search Engine Optimization and many people consider it the main digital tactic companies use to attract new customers online.

The first thing you need to know about SEO is that it isn’t a short-term tactic. It’s better described as a “collection of tactics” that you can use to improve your presence on the Internet.

Search engines – we’ll mostly be taking about Google, since it holds more than 90% of search market share – rank sites based on their relevance and quality.

You can use SEO to improve your rankings by optimizing your site and using certain tactics that Google deems useful for users. Now let’s take a look at how SEO can help small businesses attract new audiences.

SEO for small-to-mid-size businesses

If you opt for SEO, your main goal should be to use a number of different tactics to improve your rankings. Search engine visibility is crucial for your success, since most customers research their purchases on the Internet before they make a decision.

As we said, SEO is a collection of strategies and techniques that work together as a part of your overall marketing strategy. Its main aim is to improve your position in organic search results – not paid results, that’s a completely different thing – and some of the most important SEO strategies include:

  • UX and site architecture
  • Content creating and marketing
  • Social media marketing
  • Analytics and keyword research
  • Link building and outreach

Before we start talking about these tactics in more detail, let’s see why this is so important for your business and what results you can expect from a successful SEO strategy.

Why is SEO important for your site?

In this day and age, a small business lives and dies by its marketing efforts and as we established before, SEO is an important part of online marketing efforts.

Look at it like this, if a potential customer can’t find your site on Google, you practically don’t exist to that customer. And if you think SEO is only important at the moment, you’re terribly wrong.

The practice has been around for more than two decades at this point and according to Market Dive research, more than 80% of marketers see SEO as becoming even more effective in the future.

How to create a successful SEO strategy

The main goal of any SEO strategy is to generate more leads and increase your customer base in the process, not just increase your rank in Google. If you want to do things properly, it would be smart to hire an SEO consultant company. Preferably a reputable one, like this New York based SEO company.

If not, you can actually try do everything on your own. However, you have to be prepared for a ton of work and mistakes along the way.

  • On-site SEO tactics:  Every piece of content on your website, from blog posts to images, needs to be properly optimized for Google, or any other search engine you plan on focusing on.
  • Off-site SEO tactics: Link building is one of the main aspects of off-page SEO and it includes reaching out to various sites and influencers who might find your site and content useful.
  • Mobile-friendliness: A vast majority of people today browse the Internet on their mobile devices. That’s why you need to optimize your site for mobile and make sure that everything works perfectly on all devices.  

Of course, tracking your SEO campaigns is always time-consuming and at times, it can be quite stressful. So, if you want to track the performance of your SEO activities, you should try using a professional digital marketing dashboard that will give you a view of how all your marketing activities are performing.

Conclusion

In the end, you’re probably wondering how much all of this will cost you. This is a tricky question, because the line between digital marketing and SEO is pretty thin. Some companies out there are even combing their marketing budgets with their SEO budgets.

In order to determine how much you should spend on search engine optimization, here are a couple of questions you should ask yourself:

  • How much do you expect to make this year?
  • What’s your chosen industry?
  • How many competitors do you really have?

If you’re able to set aside around five percent of your overall revenue for long-term SEO efforts, you’ll definitely be able to see an increase in sales during the first year of your business venture.

6 Social Media Benefits You’ll Get With a Millennial Team

Creative businessman giving presentation to colleagues in office

As marketers, we’re so often looking at the title “Millennial” as a golden egg – shining potential resting in our very hands that we’re unsure how to crack.

“Millennial” – it’s a word almost mystified, a world inside the word that encapsulates millions of people from around the globe.

A passionate, outspoken group with vast avenues for potential and growth.

Millennials.

Lazy, uninspired, and entitled.

No matter what comes to mind when you think of the Millennial generation, marketing teams have twisted themselves into knots trying to pitch brands and products to them. In fact, if you Google anything related to Millennials and marketing, you’ll quickly understand what I mean.

Between the copy-wars squabbling over Facebook and Snapchat, or whether Instagram is the true underdog to truly reach a Millennial crowd – wait, scratch that, Vine – you’re likely to leave more confused than before you began your search.

But the double-edged sword mentality regarding Millennials is part of the problem, too. On one hand, Millennials make up a HUGE population of people (a whopping 75.4 million according to Pew Research) whom marketers are chomping at the bit to gain credit with. On the other is the stereotype that Millennials are a lazy group without motivation or goals – that hiring them brings risks to your organization that you may not be willing to deal with.

So, essentially, we’d like to sell to Millennials while reducing  their abilities – making it harder for them to find employment and make money to spend on the products that marketers have exhausted time and money in reaching them.

That’s confusing.

No. Millennials aren’t lazy. They’re a fountain of wealth to your organization – and below we’ll share some social media benefits you’ll gain with a Millennial team.

Social Media and Millennials

It’s no secret: Millennials are big into social media. A 2015 Pew Research survey found that a solid 90 percent of young adults (18-29) are the most likely to use social media. But who’s surprised by that figure?

More than that, most Millennials were born into a world already embracing and adapting to rapidly evolving technologies – including social media.

Unlike adults who quickly on-boarded when social media proved a fruitful venture, Millennials grew up with it, experienced pivotal events through it, and formed long-lasting relationships because of it.

To put it bluntly: Millennials have a deeper connection to the internet and social media than any generation preceding them. As members – and consumers – of the Millennial generation, they know what their peers want to see, when they’ll be active, and how to engage with them in a meaningful way.

More Accurately Targeted Social Posts

Millennials know who likes what, to what extent, and where to find them instantly. You’ve probably figured this out by now, too. The difference is the way they can reach out to them.

Millennials are talked about constantly. They’ve been forced into a lot of corners already, having to defend their generation against a litany of accusations. Because of this, Millennials have had to do tons of research to keep up with grievances, research on different segments of the population, more deeply understanding people – sometimes surfacing with things you might not have considered.

Brainstorming with a younger team can lead to revelations about your targeted efforts – interests and groups that you never thought to be a meeting ground for your target audience.

Better Engagement

Speaking to people whom you don’t share many interests with can be difficult, however Millennials have to time and again to reach a level of acceptance with older generations. They know the language to use, the tools to fuel their message, and the places where it will be seen.

This intrinsic understanding of people within, and outside, their generation can give your social media presence the boost it needs to get you more followers, readers, and buyers.

Platform Adaptability

It seems like every day there’s some new social platform touting the death of Facebook. It’ll never happen. Millennials, however, are far more open to experiment with new ideas and social media platforms as they roll out. As their friends try out the latest video streaming app, they’re all-but-guaranteed to give it a spin, too.

Not afraid to dive straight into the deep-end, Millennials are quick to grasp how a platform works. They’ll probably have a good understanding of how to reach audiences quicker. And, even if your team isn’t the most creative, you’ll have a presence on a new platform before competition notices.

Masters of Microcontent

So we know Millennials spend a lot of time on social media, but how are they accessing it? According to findings in the 2016 U.S. Cross-Platform Future in Focus, just about 80 percent of social media is accessed from a smartphone.

What’s that mean?

Since Millennials are always on the move, this means they’re thinking, typing, snapping a photo, or recording a video on their toes. In a word, they’re quick to think of ways to share information in an easily digestible format.

Since many Millennials post consistently, they’re typically in the mindset to develop micro-copy to cause a specific reaction or outcome. They’re already seasoned professionals at it – no tweet editing necessary before sending them aflutter. Your organization will save a lot of time and money leaving microcontent in the hands of your Millennial team.

Keeping Relevant

Born into a world of instant access to information, news, and pop culture, Millennials have the ability to see an event and create a post that harkens to the event or emotions tied to it. They know what will trend before Facebook does, and they know how to get people excited about it.

Having a Millennial staff of social media gurus gives you an edge in creating viral posts about topics nowhere near your radar, but whose mention can yield incredible results.

Social Freedom = Better Results

Attached to relevancy is the freedom (within reason) to let your social media team craft a tone and engage with followers unfettered. Not to mention the points you’ll score for having a more flexible working arrangement.

PwC study results confirm that Millennials value greater flexibility, appreciation, and team collaboration. If you show trust – and they prove to be trustworthy – you’ll have yourself a stellar team ready to elevate your social media presence to the next level.

As Millennials grow, there’s no time to write them off and shut them out. As a generation, they are the gatekeepers of the Internet. They understand it in a way older generations simply cannot. And, with the right motivation and leadership with them, they’ll prove beneficial to your organization and campaigns.

About the Author

todd-giannattasioTodd Giannattasio

CEO & Founder at Tresnic Media

Helping businesses build their brand and acquire customers with strategic content production and promotion.

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