9 Critical Factors To Consider When Designing Your Brand’s Logo

When you start a business, there are many factors to consider. Your company name, office location, target market, and most importantly your logo. It is the foundation of your business’s branding and identity. It is the face of your business’s product and services. Your logo acts as a direct communication tool with your consumers and therefore should be thoroughly thought about.

In this article, we’ll dive into the 9 crucial reasons why you should care about your logo.

First Impression & Aesthetic Appeal

Your logo is the first impression that customers will have of your business. Just by looking at your company’s logo, customers will immediately come to a first impression conclusion on whether they like the brand or not.

Although it isn’t the only factor that is considered when customers shop around, it can act as a customer magnet if customers are drawn to its aesthetic appeal. An eye-catching and easy to understand logo will engage and draw in customers compared to a logo that is not.

A visually appealing logo is of course the most important attribute to a company’s logo. An offensive or dull logo may discourage people from finding more about your products or services. Although you may have the best products and services in the market, if your logo is poorly designed, it can portray a negative image of your company and its product or service offering.

Make sure that understand your target market well and ultimately design a logo that will inspire and make sense for them.

Additionally, a logo is also at the centre of all website designs. A company’s web design is an extension of the brand’s identity. When getting a website design, it is vital that you choose to work with a web design agency that can best extract the core elements of what the logo truly represents

Impact of Colour

Colours can heavily influence the way your company is perceived. For example, red logos such as Coca-Cola is associated with intensity, energy, passion, exciting and boldness. Green logos such as Starbucks is seen as organic, caring and natural. Whereas, colourful logos such as Google or eBay conveys a great sense of positivity and playfulness.

It is important to carefully craft your logo’s colours together. Think about how each colour will represent your brand and ultimately how these colours will make your customers feel.

Shapes & Patterns

There is an infinite number of ways to use shapes and patterns in a logo. Shapes and patterns, when used correctly form an expression of identity and provide customers with an easily recognisable symbol that is a direct representation of your brand.

For example, a cleverly crafted shape is Australia’s iconic bank, the Commonwealth Bank yellow and black logo. The logo which was incorporated in 1991 is described as “bold, strong, modern and progressive” and represented the bank’s forward-thinking mentality.

Typography

The typography of a logo will heavily influence how customers feel about your brand. This includes consideration of font size, italics, boldness and overall use of font families.
For example, a bubble font is seen as a soft and calm font which would suit perfectly for a children’s toy brand – Toys R Us. On the other hand, a bubbling and playful font family would not well represent a professional law firm.

Henny Kel from Design Hill, lists 50 of the engaging fonts to choose from when considering your logo design. Make sure to check it out!

Company’s Values

The reality is that most people will have never heard of your brand before or have even seen your logo, chances are they will judge your company and what it stands for at face value.

If your logo gives off a sense that the products are too expensive, customers may avoid your brand altogether. Likewise, if the logo appears too dull or boring, it may leave them with an impression that your company’s employees, products or services are underwhelming and that they should avoid making any sort of contact.

Meriton, Australia’s largest home builder had recently rebranded their logo and overall company image. The new logo conveys their company’s image and values very well. Through the use of their blue and gold premium brand colours to the use of the sharp typography of their wording, it conveys a strong sense of professional, precision and reliability.

Memorability & Simplicity

Ever heard of the saying “less is more”? It comes from the notion that clarity and simplicity lead to a good and memorable design. Simple logos have a far greater impact on consumers as it allows them to remember and have an appreciation of the brand. It is much easier for the human brain to memorise and process information through unique shapes and colours in your logo.

All popular brands have one thing in common, instant brand image recognition. Think of Nike and you will slowly form The Swoosh image in your head. How about McDonald’s? Almost instantly you can visualise the large golden arches. You get the idea. That is why having a simple yet powerful logo that everyone can remember is vital for instant company recognition.

McDonald’s Canada have even went as far as to use the golden arches as a way to direct customers to the nearest upcoming stores! We think it’s a brilliant idea and proves just how powerful the brand is.

Additionally, an easy to recall logo can help customers identify your company again for future purchases or recommendations to family and friends. “Let’s go to the coffee shop down the road. The one with the green mermaid logo!

Timelessness

It is important that your logo is well-designed since it will be around for as long as the business will be. For this reason, future-proofing the design by looking into modern design trends is highly encouraged.

For example, if your company begins as a small towing company, it is fine to have a towing truck in your logo. But as your company grows and you look to cater to more commercial businesses then a small towing truck in your logo may actually deter companies from contacting you. Your company’s logo will look out of place and will not represent your brand accurately.

Take the German car company BMW for example, not much has changed from their original logo since their 1917 as seen below. The only aspects of the logo which have changed are the typography and colours. This has allowed the brand to remain true to their core brand values.

1917 BMW logo Present BMW logo

Emotional Response

The human brain often connects how things are presented quite literally. We give meaning to everything that we do, touch and feel. A logo has the power to connect with customers on a deep and emotional level.

An easily recognisable and familiar logo can provide emotional warmth to consumers. This is often why animals and food are used in logos to represent brands.

For example, if you are a big fan of Apple products then their logo can actually make you happy and stimulate feelings of comfort and pleasure.

Brand Identity & Loyalty

A company’s logo is extremely important in establishing a theme for the company. It dictates how your company performs its operations, undergoes its development and future transformation.

If the colour of your company’s logo is black and yellow, the operations of the company should follow the same colour scheme otherwise it would look out of place. This includes employee uniforms, website theme, advertising creatives and almost everything associated with the brand.

An easily recognisable logo is crucial to building brand loyalty or be used for personal branding. Consumers who share a sense of Camaraderie from your business’s logo is more likely to purchase your products due to their trust in your ‘brand’. This brand loyalty is stemmed from their satisfaction in previously purchasing your products and services. It makes them feel like they have made the right choice when choosing to repurchase your products.

Final Thoughts

These are the 9 reasons why you should care about your logo. It is the backbone of your business for as long as the company is around. Everything that your company values, provides, believes is perceived and embodied in your logo. It is a powerful symbol of your company’s brand.

If consumers believe that your logo creates a sense of trust, authority or importance then this will be reflected in your products and services. It is the ultimate form of communication tool towards your audience and thus should be given a considerable amount of thought.

 

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7 Design Tips For Your Startup Office

Workspace is not merely the place where people work, but it is a microcosm of its own. The design of an office space is by all means not trivial, especially for startups. For them, every little detail can make or break the newly founded company. Office space design can be used not only to boost productivity but the much-needed creativity which guarantees that the product or service provided by the startup will be a hit in the market. We have compiled a list of 7 design tips that you can use for your startup.

Colors

Choosing the right overall color is interior design one-on-one. When it comes to office space, then mild colors are the way to go. You can choose a shade to your liking, even orange or yellow. However, don’t implement tacky colors as they will distract the employees from the work beforehand. The safest option would be the color grey and all of its numerous shades. This can be coupled with brown furniture or black and white wallpapers.

Plants

Although office space is usually located in an urban area, that does mean that nature is unwelcome here. There should be plants all around the office if nothing, then at least small potted ones. If you really wish to make the space verdant, then use climbers that can be placed near window areas. They will act are sculptural ornaments and help the employees relax by reducing stress levels. This increases productivity and has many more benefits for the workforce.

Plenty of light

Placing plants in the office will ensure there is enough air, but there should be plenty of light as well. If the office is way high up in a skyscraper, make use of this by keeping the window panes unobstructed. Dim spaces make the workers sleepy or moody which is not the effect you want to achieve. Also, try not to pile up stuff inside the office since the impression of spaciousness and airiness is lost.

Mats

Your office should be trendy and modern. Believe it or not, but floor mats are the latest trend, so make sure they are in front of every door. Their sole purpose is not only wiping feet, but there are anti-slip and anti-fatigue mats as well. If the workspace is dangerous in any way, you might consider placing these around the hazardous area. Also, you can order personalized mats that the best employees could choose the design for each month, for example.

Books

Walls can be perceived as canvases for artwork, but there is an even better way to cover them. Order customized shelves that will be stocked up with books, and a lot of them. This will add to the uniqueness of the space and individuality you wish to develop in your employees. Additionally, they will have the opportunity to peruse through the books they like during the pauses. If you have trouble acquiring the books in large quantities, go to the local library, books are written off all the time. Some of them are even vintage-bound, which is another design point to adhere to.

Vintage and modern

If the office is all vintage styled, then you are turning it into a lounge for hipsters and not much work will be done. On the other hand, if it’s all modern, then it becomes too sterile for any creative work to be carried out. The answer is not in the extremes but in the balance between vintage and modern elements that will add a touch of luxury to the space.

The meeting room

So far, we haven’t discussed particular rooms inside the office. The reception desk and lounge areas have their importance, but it is the meeting room that should receive the most attention. This is the places where important decisions are made and where productivity and creativity should reach their peak. Design this room separately by choosing different colors and furnishing it differently from the rest of the office. If possible, make it more luxurious as well.

From the color palette to wall decorations, a startup office should be all about balance. Interior design should reflect the work-life balance you wish to accomplish in your employees. This way they will have a chance to be creative and show their full potential. Properly decorating the office space should be an integral part of any startup’s business strategy.

Tips for Successful Conference Networking

In order to do well in any industry, you need to know and have the support of the right people. No matter how independently you work, people are the key to success in every endeavor. Although chance encounters do occur, you don’t always meet the right people at the right time.

However, you can increase these chances by setting up a booth at a conference specific to your niche. With different influencers in your industry congregated in the same area as you, the odds will be more in your favor for developing these mutually beneficial relationships.

Being at the right place doesn’t necessarily mean all these things will happen, though. You’ll need the networking and conversational skills to back you up when you meet a potential customer or partner at a conference too (even if you’re a bit more on the introverted side). Here’s what you need to know to up your conference networking game.

Don’t Skimp on Booth Design

A lot can be said about a person by the way they design their booth. When you have a booth at a conference, how your setup looks is just as important as your own wardrobe. No one will want to start a conversation with you if you look like you put no effort in your appearance.

The same is true for your booth. If you put little work into the aesthetics of your booth design, you won’t attract many people — especially if it looks like it was made the night before or is bland in style. In order to catch people’s attention, you’ll need booth banners and a striking design to flag people down.

Remember, your banner and booth materials are an extension of your brand. If anything is incongruent with your brand image, people will be confused about who you are and what you’re doing at the conference. So double check the colors and and fonts you use match the same ones as your business and other marketing materials; you always want to be more proactive than reactive.

Keep things simple and easy to read as well by designing your booth in a way that showcases what your business is about. Don’t let your message get lost in a cluttered design. Also have your audience in mind when creating your booth and banner.

Use graphics and language that appeal to your target audience so that your setup is the one they’re attracted to the most. Look into applied psychology and color theory, too, and see which shades and hues communicate the message you want your company to evoke while still being pleasing to the eye.

Have size in mind as well and make sure the promotional materials you use are large enough to catch a crowd’s attention while still conforming to the size restrictions of your booth area. Placing your booth in a good light doesn’t hurt either by utilizing lighting equipment that accentuates your display and brings attention to areas you want people to see most.

Overall Best Conference Practices

Once you’re at a conference, it won’t do hoping for the best that the right people will come to your booth. You need to prepare and devise a plan to best utilize your time at the conference. By first seeing what the conference’s schedule is, prioritizing and managing your time for the workshops and panels you want to attend will be that much easier.

Also see which topics will be discussed and which speakers were invited so you can do further research on the two to increase your chances of forming a connection with the influencers speaking and attending. You may not be able to do everything you want at the conference, so determine which events are a priority and which can be missed if you don’t have the time.

Have someone man your booth at all times as well so that your station is not left unattended while you visit various events. It helps to familiarize yourself with the location of the conference and where each activity will occur too. Knowing how long it will take to walk to certain panels and workshops will help you determine which ones you can get to in time, and having a familiar idea of where the conference is and where you can park will ensure you’ll arrive on time.

Don’t forget to schedule in break times for rest and food yourself, either. You won’t be impressing anyone if you’re exhausted or your stomach’s growling through a whole conversation. Speaking of conversations, leave some time for exchanges with other attendees as well since the whole point of you being there is to network.

If you have questions about what you should wear, look at past conference pictures on their website to get a feel for what the dress code is. You’ll want to be comfortable since you’ll be on your feet for a good portion of the day. Check the weather as well so you can plan your outerwear accordingly. Layering up is another good idea since different rooms can be set at different temperatures.

Lastly, consider other items you will need to bring with you to the conference such as a laptop, chargers, pen and paper, and business cards.

Talk the Talk

Once you have a plan of attack, you need to brush up on your networking skills. As you can see, networking is one of the top ways agencies drum up new business.

That being said, there are a lot of people vying for the same relationships you want to cultivate, so it’s up to you to distinguish yourself from the rest. Do this by being more eager to help the other person rather than having them assist you. Showing a genuine interest in the other person will make your more noticeable than a person who only asks for what they want.

Networking isn’t a one-sided relationship. It takes the efforts of two people trying to connect with one another. So be a good listener and ask them questions about themselves. Honesty is truly the best policy when it comes to networking, so speak the truth about yourself to build a solid foundation of trust between you and your contact.

Be consistent with who you are as a person both professionally and personally as well. People have a knack for discovering inconsistencies when talking with a person. Getting caught in an untruth can seriously damage a budding connection.

Also remember to continue the conversion long after the first encounter by consistently following up with them. A true networking relationship only grows and prospers if you put in the work to stay in contact with them.

Take Advantage of Hiring Opportunities

Although you may be going to a conference to form beneficial business connections, don’t forget to network with people who want to form connections with you as well. Especially when you’re hiring your first employees, it’s important to start your hiring process right by recruiting the best and brightest first instead of ones who will just do for now.

The kind of people you hire in the beginning will ultimately encourage or halt the progress of your company altogether. Hiring has a domino effect in that the employees you hire will recommend and attract other employees like them to your company, so it’s best to give yourself a good headstart and hire the most qualified candidates you can find.

Individuals attending conferences will most likely have the qualities you want in an employee, so keep your eyes open for potential hires at these events. It’s good to think in the long-term when considering a prospective employee as well since your business will have to deal with the consequences — negative or positive — of each hire you take on.

You will have to be the judge whether or not the skill sets a person possesses will benefit you just now or many years down the road. It’s also important that you like the person you’re thinking about offering a position to. Company culture is a key part to business success.

If people are miserable with the coworkers they have to collaborate with, this will only lead to setbacks for your company. After all, why would you want to hire someone you don’t like? Employees also work their best and come up with their most innovative ideas if their work environment makes them feel comfortable and encourages research and development that way of thinking. According to HR Gazette, “48% of human resources and recruiters and managers believe that technology helps them make better decisions.” 

Even with the best intentions, many startups and companies fail — but that doesn’t mean failure has to happen to you too. Attending and setting up a booth at a conference is a great way to find lasting and beneficial connections.

However, you can’t just walk in and expect great results to happen. By investing in your booth design, putting together a conference game plan, and brushing up in your networking skills, you will form relationships that will help you and your company progress far into the future.

The Correlation Between Office Design & Productivity

Productivity is a fickle little thing and if you’re not careful, one bad decision can ruin all your efforts of making your workplace a thriving, fruitful community. Everything, including your office design, has to create an optimal atmosphere for getting work done, and dim, cluttered spaces certainly won’t cut it. But there is more to it than just keeping the space neat and organized. Studies have shown that many other factors matter – and they affect not only how productive you are but also your health and well-being. So let’s see some of the factors of office design that are related to the productivity of employees.

Office design plan

Several studies concluded that the layout of the office is of the essence. However, the tricky part is that the “best” office plan varies from company to company. You have to weigh your objectives, priorities, your company culture and a slew of other factors when deciding on the layout. If work in your office requires a lot of communication among your employees on a daily basis, your company might benefit from having an open floor plan that encourages teamwork. On the other hand, for companies where employees have to focus in order not to make mistakes in their work, the same plan would drive everyone mad, not to mention completely diminish productivity and ultimately be detrimental to the whole business. Thus, you have to think carefully about what the needs of your business and your employees are and plan accordingly.

Noise and lighting

There are some things you can control about your office, and there are some you simply can’t. Noise is a serious detrimental factor to productivity and morale. If your office has been blessed by being located in a quiet neighborhood, outside noise is not a problem for you. If not, however, you might want to turn to some soundproofing solutions to reduce the distraction the surrounding traffic or nearby construction work creates. Noise-canceling headphones work well too, also for those employees who share their workspace but are distracted by others talking etc. As for lighting, it’s another one of the top three environmental factors affecting productivity. Natural light is, of course, the best since it has a positive effect on mood, resulting in better productivity. If you don’t have plenty of that, you can make up for it with appropriate (preferably layered) artificial lights to keep your employees awake and alert.

Ergonomic furniture

The comfort of your employees is another major factor that affects their productivity levels – and also health. Palm rests and screen support for those working on the computer will prevent pain in their neck and wrists, so the morale remains high in the office. Even more importantly, ergonomic desks and chairs are essential in preventing back pain and all the health consequences it will bring. Nothing diminishes productivity like an aching back, and finding quality office chairs in Sydney, New York, or anywhere else in the world is a walk in the park, so don’t skip this step. Moreover, a designated place with comfortable furniture such as sofas or lazy bags where employees can take a break and relax can also give them a boost. Lounging for a couple of minutes and taking their mind off work and their eyes off screen will renew their energy supplies to finish their tasks.

Equipment

One of the most frustrating things in an office is old, malfunctioning equipment. Having to spend ten minutes getting the printer to work or waiting for a page to load not only slows down your employees but it’s also annoying and will destroy the creative mood they were in and disrupt their workflow. Invest in up-to-date, high-quality equipment if you want to prevent this from taking a toll on your business’s productivity. Something as little as faster Wi-Fi will do wonders, but it’s also possible you’ll need to make a bigger investment, such as buying new laptops better suited to what your employees do.

Embracing biophilic design

An all-around approach that should be considered by all business owners is implementing elements of biophilic design into their offices. Basically, all of the aforementioned positive changes, including plenty of light and ergonomic furniture are important elements of biophilia, but there are so many more fronts on which you could take advantage of this nature-centric approach and give a boost to your employees’ productivity. If your office has not been blessed by a scenic view (let’s face it, few have), it is your job to bring nature in and elevate the mood. Green office spaces “generate physiological responses such as increased brain activity and lower stress hormones”, so it’s more than clear that a couple of potted plants or, if you want to go big, a living wall or a green roof can double productivity if implemented right. Don’t underestimate the power of nature and humans’ connection to it.

 

In today’s competitive market, employers need to make the most of what they have in order to stay afloat. Maximizing productivity in your workplace through office design is not a huge investment, but it will hugely reflect on how your business is doing. Takes these pieces of advice and your office productivity will soon thrive.

4 Things You Need to Know If You Want to Do Business in Asia

Ever since we entered the 21st century a lot of things have changed rapidly in business. The advancement of technology and the global use of the internet has created many opportunities around the globe. Today there are fewer business barriers than ever before as the whole world is completely connected.

Entrepreneurs and companies can easily get in touch with someone across the globe or acquire information that they need to start their business incentives abroad. Asia is becoming one of the hot markets for business investments, as this region is opening up to the West and offering many opportunities, given the fact that the market is still not saturated.

This is why a lot of people are looking to do some business in the East, no matter if we are talking about finding outsourcing partners or starting up new offices in Asian countries. However, there are certain specifics you need to know about Asia from a business perspective to make sure that everything goes as planned.

1. You will have to connect with locals to help you

A lot of people make a terrible mistake by thinking that they can do everything on their own, without anyone’s help. Even if you travel to the country that you want to do business in, you will never be able to make all the arrangements on your own.

There are many reasons for this. First of all, Asians are unlikely to get into business with a foreigner instantly and give their trust right away. You will need a person that knows the laws, the business environment and has the connections needed to “break into” the market

2.  Understand “the concept of face.”

This is a very important thing when it comes to business in Asia. Simply put, this concept means that you need to avoid shaming anyone with whom you do business and blaming them directly, even if they are the ones responsible for the mistakes that have been made.

When someone “loses face,” it basically means that they lost their reputation as a business person and this might mean the end of your cooperation for good. Be mild when telling someone that they are wrong and always take a part of the blame on yourself as well.

For example, if someone doesn’t understand what you are proposing, excuse yourself and say that you are not clear enough and this is how the whole situation can be resolved without the person losing face.

3. Culture is very important

Bear in mind that Asia is culturally very different than the West and that they pay a lot of attention to things that might not even be considered when doing business in Western countries. In Asia, respect and courtesy matter, so you need to have an open relationship with people.

When someone is aggressive and overly ambitious here, they are considered to be inexperienced. Learn some local expressions if you cannot comprehend the language, as this shows that you respect the country you are in. Also, make sure that your business incentives don’t clash with the religious beliefs in the country you are in.

4. Luxurious brands are well-received in Asia

Luxurious western brands which sell “cool” stuff are usually accepted quite readily by the Asian people. Asia is becoming more and more connected to the West, and people there love adopting Western culture and gadgets, as they find them incredibly cool. Still, it’s important that your products deliver the user experience that is promised or your audience will quickly turn on you.

Remember that Asia is a growing market and that there are many business opportunities lurking in this part of the world. In the end, make sure that you respect the country that you want to do business in, and that you never think of Asia as one big country, as there are many differences between all the different countries.

15 Points to Consider When Designing for WordPress Themes

Written by Cuneyt Erkol, Artbees.

15 Points to Consider When Designing for WordPress

As a senior template designer at Artbees Themes and also just from the years of freelancing and dabbling with different methods of design, I’ve picked up a checklist, if you will, of points I sure wish I knew beforehand. Now having learned the ins and outs of designing for WordPress, I’ve been able to combine my knowledge of design principles with the unique aspects of our themes.

So in this post I want to share with you ways you can design templates without having to do a lot of extra coding. My goal is to give you some pointers before starting your project to save you time having to tweak and redesign your project. Hopefully this post can help also those who are not using Artbees Themes as most of these points apply to all major WordPress themes.

So let’s get started. Starting from a bird’s eye view of WordPress Themes, I’d say that there are three main ways people prefer to use a WordPress Theme:

  1. WordPress as a readymade solution: in this case the user needs a quick result and will simply import and edit one of its numerous templates based on their immediate needs and taste.
  2. Customizing WordPress templates: for those of us who want to go deeper into customisation, one can make structural changes to the layout and elements used, modify other visual factors or add extra functionality by using plugins or custom-coding.
  3. WordPress from scratch: for people who are up for the challenge to design their template from nothing and then convert it to a WordPress theme.

Now at this point in my career, I’ve definitely had more than a few bad experiences when I’ve put a lot of time and effort into a project only to find out that some or most parts of my design are not convertible to the chosen WordPress theme. This ends up usually being because it doesn’t comply with the theme’s features and functionalities. Then I’d have to spend another chunk of time trying to figure out which changes needed to be made in order to convert those parts via a WordPress theme; sometimes this was a quick fix, but more often than not it took a lot of time and energy. As a last resort there were dire situations where I ended up having to completely redesign to add the functionalities my design required (those were not pleasant days).

I know this also happens far too often in agencies that design templates in house. In some cases they may outsource the conversion part to a custom WP service such as Artbees Care though then what can happen is that their partner company can ask them to tweak or redesign the template leading to more hours redoing the work you did in the first place. The point is, we all don’t want to waste hours redoing work or paying an extra fee to change the theme codebase that, in reality, you could design with your target theme specifications and capabilities in mind. You want to be able to design a page with the layout, elements and functionality that fully complements your chosen theme.

Alright, so to make the most out of your time and manpower, here are 15 tips to consider before starting your project with Jupiter or The Ken:

15 Rules for Designing for WordPress

1) Review the themes’ shortcode base before starting the design process

This may seem obvious but is usually overlooked (particularly for those of us who aren’t direction readers). Every WordPress theme has a library of standard elements that can be used across your website which are regularly called shortcodes. Jupiter and The Ken also have a large collection of shortcodes with specific styles and options to customise. Make sure to review your themes’ shortcode for what features and customisation options they offer.

2) Set an accent color for your website

This is not just aesthetically important and a basic branding practice but can also save you a lot of time in the final phases trying to retouch the final design to make it look more seamless and part of a unique brand.

3) Don’t go with any more than a two font-family—ever

Artbees Themes are compatible with two font families which means in order to use more fonts in your design you’ll need to use TypeKit integration. Some agencies may not pay extra and use TypeKit integration. Keep in mind, though, that using more than two fonts is usually considered a bad branding practice and should be done only when you have a specific reason for it.

4) Use compatible plugins with the theme

If you’re planning to use custom plugins as part of your design to add some additional functionality (e.g. ContactForm7 for your contact forms) make sure that they’re compatible with the themes you’re using first! Incompatible plugins may break your layout or particular shortcodes.

5) Check for the copyright status of the photos you use

I once designed a template for a client with great-looking images I had copied from different resources. The client was really happy with the look of template, but when I started to convert my template to WordPress I noticed that many of the images were protected under copyright which meant I had to change the images. My client ended up not liking the template with the new images and wanted the original template images. I had to redesign the template from scratch!

6) Avoid page-level customisations as much as you can

Expert WordPress designers always know that the best way to customise the look of a theme is to use global theme settings that apply to all pages or a group of pages (like a particular post type). Try to design in a way that will not require a lot of customisation in page options or the conversion process can end up being very tedious.

7) Use pre-loader for complicated layouts

If your template has a complicated layout with a long list of elements on one page, make sure to activate pre-loader for that page or your page may look ugly while browser is downloading and sorting its content. Most of the major WordPress themes offer page preloader functionality.

8) Be aware of image size limits

Every theme may have particular image size limits. The best practice for many WordPress themes including Artbees Themes is 300 kb in size and 2000 px in width.

9) Use Javascript-dependent elements in your design wisely

Many regular shortcodes require Javascript to properly function (e.g. Sliders, Carousels, Hover animations, Google Maps, Flipbox, etc.). Though keep in mind that Javascript can cause a page to load more slowly and you may need code modifications to improve your loading time.

10) Design must be done on Photoshop or Sketch

Adobe Illustrator can be your web template design software of choice but the company that’s converting your outsourced templates can end up hating it! The standard and most popular formats to design web page templates are Adobe Photoshop and Sketch. Using another software to design your pages can increase the amount of time it takes to convert them as not many are using it.

11) Avoid completely different layouts in your page templates

There is no merit with having completely different layouts for every page of your website. The beauty and professionalism comes from unity and intentional use of visual elements in your page. Converting templates with a totally different structures can be very time-consuming and will need a lot of page-level customisation.

12) Beware of your theme’s supported grid system

You should be aware of the breaking points in your layout and design accordingly.

Most of the standard WP themes including Artbees Themes use the standard 12-column grid system (1920px) but it can also be other systems such as the 16, 18 or 24 column.

14) Use Headings based on their importance

This may sound like obvious, but still many designers do the bad practice of using big fonts in the middle of their design. The Headings in your page should follow a descending hierarchical order from the most important to least important. This is the only way your page will be properly indexed by search engine crawlers.

15) Prepare your images for exporting before sending to developer

The images you use in your PSD file will be exported by the developer during the conversion process. Make sure to put your images in properly named and ordered layer-folders (in Photoshop and Sketch) so your developer can easily export them. Beware that the developer will optimise the image for the web and there will be a loss of quality to your overall imagery. If you are using smart objects, make sure the image included in the smart object file is the same size as the one appeared in your design.

Oh and one last little tidbit! Provide logos in retina size or your developer will for sure call you to send one!

Following these tips can save both you and your developers time and resources. Trust me, your partner agency will be so grateful to you for providing WordPress-ready designs for conversion! Let me know in the comments what other things you think your fellow designers should keep in mind when designing for WordPress or a particular Artbees Theme!


Source: 15 Points to Consider When Designing for WordPress Themes

How to Create Eye-Grabbing Posters [Infographic]

Venngage Infographics Templates

As an HR professional, you probably don’t have a whole lot of graphic design experience.

But with so much attention being given to the benefits of visual modes of communication, it’s worth it to try your hand at some design. After all, many companies don’t have an in-house graphic designer handy for quick projects like posters and handouts.

Say your team is planning a workplace event. You could seek out an external designer but that will be time consuming and costlier than if you were to just design the poster yourself. Even if you’re not a designer by vocation, you can still create beautiful poster designs.

All you need is an understanding of some basic principles of design and a bit of practice.

It also helps if you start with a template, especially if you’ve never designed anything before. There are plenty of sites offering poster templates. 

Here are the four main things you need to keep in mind when designing a poster.

Create a hierarchy of information

Because the purpose of an event poster is to get the attention of passers-by and to inform them about an event, you don’t need a lot of text. Generally, all you need to include is:

  1. Name of event.
  2. Company or department title.
  3. Short description of the event or a catchy tagline.
  4. Date and time of the event.
  5. Location of event.
  6. If necessary, where they can find more information (like a website or social media page).

Grab readers’ attention with a beautiful design

There are a couple of easy hacks for creating a beautiful design that you can keep in your back pocket.

  1. Make the title the focus of the poster. Use a bold, easy to read font, big sized enough to read from a few meters away.
  2. Use one focal image. The image should be bright and not have too many small details that will be hard to see from far away.
  3. Pick a color scheme that communicates the mood of the event.
  4. Use borders to section information.
  5. Leave ample negative space (space between design elements) so that your poster design isn’t cluttered.

Design specifically for print

If you’re designing your poster to pin it up on a wall, there are a couple of print-specific tips to keep in mind:

  1. Use CMYK colors, since printers print in CMYK color palettes.
  2. Design your poster for a standard A1-A5 printer paper, so it will be cheaper and easier to print.
  3. Export your image in a high resolution; no less than 300 dpi.
  4. Set crop marks to accommodate bleed (when your design touches the edge of the page).

Design specifically for email

There are less restrictions when designing to web.

The most important thing to consider is the size of the image. An image that is too big will be annoying to receive in, say, an email.When in doubt, an 1080 x 1080 dpi square is a safe size.

You also have the option of animating your poster! An easy way to animate your design is to create a series of images with different colored background and to turn the image series into a GIF.

This infographic walks you through the steps for creating a beautiful poster:

Event Poster

Event Poster Design | Infographics


If you want to share this article the reference to Sara McGuire and The HR Tech Weekly® is obligatory.