The Next Frontier in Shared Services | The HR Tech Weekly®

The Next Frontier in Shared Services

For anyone who’s answered an email or text from a project team member on a weekend (and that’s just about all of us), it comes as no surprise that digitization has profoundly disrupted the way we work. However, this “new normal” of always-on, instantaneous communication among networks of teams is now dovetailing with another force that is equally as disruptive: a changing workforce, led by increasing numbers of Millennials. Together, these forces are impacting the service delivery landscape and calling upon the HR shared services organization to engage with employees via digital tools, often in entirely new ways.

A digital employee experience is no longer optional; it’s a necessary survival skill for those seeking to attract, retain, and facilitate engagement with the next-generation workforce. At a recent Deloitte workshop, we explored what makes Millennials different, (backed by the findings of the 2016 Deloitte Millennial Survey), along with strategies for meeting their elevated expectations. Among the characteristics put forth at the event, Millennials:

·      Are digitally native, and, by and large, they would rather use their phones for text or email than talk to people.

·      Expect “consumer-grade” experiences.

·      Tend to shun purely financial motivations, as they feel employee satisfaction and treating people well are the most important values in terms of long-term business success.

·      Crave leadership opportunities, with only 28 percent of the respondents in the Deloitte Millennial Survey believing their organizations make full use of their skills.

·      Expect to have mentors bring them up in the firm.

·      May have little, if any, loyalty to companies and may leave quickly if they believe their leadership skills are not being developed or if the company puts financial performance above everything else.

So, what does this mean for HR shared services? Nearly every company today, but especially those in traditional industries such as mining, manufacturing, and energy & resources, must find a way to replace growing numbers of retirees by attracting Millennials and elevating them to leadership roles quickly. This path toward reinvigorating the workforce by engaging Millennials runs directly through HR.

To attract and retain next-generation employees, HR organizations increasingly must deliver consumer-grade services through shared services by adopting digital tools and making the cultural adjustments required to leverage them fully. Many service delivery organizations have started to do this by transforming their contact centers, mainly by moving toward web self-help, email, and mobile channels to address simple inquiries, and reserving voice channels for answering more difficult questions. This makes sense given Millennials’ resistance to talking live, although the electronic component of these interactions has to be customer friendly. The technology has to work, without too much clicking or form-filling, or Millennials might move on—abandoning the interaction, and if the dissatisfaction persists, perhaps abandoning the employer altogether.

The strategic importance of digitizing the contact center was further emphasized in the findings of the 2015 Deloitte Contact Center Survey. Of note, 85 percent of organizations surveyed view the customer experience provided through their contact centers as a competitive differentiator, and half (50 percent) believe the contact center plays a primary role in customer retention.

While many HR shared services organizations are in tune with the engagement challenges next-generation workers pose, Millennials aren’t the only game in town. Baby Boomers and Gen Xers still must be served, and their customer satisfaction ratings are also important. While Millennials may view texting as a genuine form of human engagement, older groups largely do not. They want to talk to someone, and they view personal interactions as a preferred, and largely more effective way to solve problems, particularly complex ones.

Serving the needs of a multigenerational workforce today requires organizations to introduce digital employee experience tools, especially those that promote self-service and collaboration, while preserving existing voice-channel capabilities, at least in some situations. However, maintaining multiple platforms can be expensive and cumbersome, and stranding existing IT investments is rarely an option.

This has left many HR services organizations overwhelmed by the magnitude of technological change that stands before them. That’s why it’s important to take small steps instead of big leaps. For some organizations, implementing a cloud-based platform might be one of those incremental steps. Far from being just another portal, some of these platforms allow subscribers to develop, run, and manage shared services applications without the complexity of building and maintaining infrastructure and underlying technologies. In evaluating such a platform, the technology at a minimum should:

·      Deliver a consumer-grade user experience

·      Streamline processes and automate workflow

·      Simplify transactions by providing personalized content and context

·      Increase effectiveness and decrease cost for shared services operations

·      Make employee interactions and communication with HR simple and intuitive

Regardless of what technologies you choose, an improved digital employee experience is the next frontier in shared services. The overarching objective is to create a digital workplace that capitalizes on a company’s current technology investments by bringing disparate systems together and providing a personalized journey through shared services processes and related content via guided interactions. Why is this so important? Millennials expect nothing less. Your shared services center has to deliver high quality services or the next-generation workforce may gravitate to an organization that can.

For more insights about current HR topics, visit the HR Times Blog.

About the Authors:

Michael Gretczko is a principal with Deloitte Consulting LLP and the practice leader for Digital HR & Innovation. He focuses on helping clients fundamentally change how they operate, often working with large, complex, global organizations to guide transformation programs that enable HR organizations to reinvent the way they leverage digital to improve the employee experience and business performance.

Marc Solow is a director in Deloitte Consulting LLP and responsible for leading Deloitte’s HR Shared Services market offering in the United States. Marc has led the consulting services in support of several global HR transformation, shared services, and outsourcing projects for large and complex clients in a variety of industries, including insurance, health care, life sciences, consumer and industrial products, and energy.

Copyright © 2017 Deloitte Development LLC. All rights reserved.


Source: The next frontier in shared services | Michael Gretczko | Pulse | LinkedIn

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HR Your Way

HR Your Way

How the next-generation digital workplace can power a deeply personalized HR customer experience

Business disruption is rampant—new business models, new technologies, a challenging economic environment, and the overall quickening pace of business are all disruptive to “business as usual.” Workforce demographics and trends—retiring boomers, high-expectation millennials, workforce-on-demand models, team-based work—are another disruption. It is incumbent on HR to find ways to “hack” these disruptions for their customers, leveraging the digital workplace to customize the HR customer experience according to each individual’s unique needs in the face of this almost constant change.

To better understand how the next-generation digital workplace can counter disruptions by powering a deeply personalized HR customer experience, let’s flash forward about 10 years to 2027. This is when we could see the first cohort of Gen Z employees—engage in their organization’s open enrollment process for benefits.

Our Gen Z futuristic scenario envisions three hypothetical levels of digital workplace “chatbots” at increasing levels of sophistication:

  • Workflow Adviser—assists the HR customer through the life or work event workflow using natural language, while automatically gathering data from disparate systems and tapping into available training, research, and operational services support resources.
  • Solution Adviser—“understands” desired outcomes and leverages all available internal and external data to design and propose an optimized solution for the HR customer.
  • Human Adviser—“empathizes” with the human emotions and feelings likely involved in the HR customer’s decision process, and provides support—or referral to an actual human—as required.

Future forward to Gen Z

Jamie, an employee and a new mom, along with her husband, Liam, kick off the enrollment workflow in Jamie’s digital workplace and are greeted by the chatbot who will be assisting them through the workflow.

The chatbot explains that, set at the level of Workflow Adviser, it has the capability to listen, understand natural language, and talk back, and is also able to interpret the context of Jamie and Liam’s questions in order to suggest relevant training, research, or operational services assistance as they work through the open enrollment process.

As a bonus, the chatbot explains, it has recently been upgraded to a beta version of the Solution Adviser level. So if Jamie would like to explore this advanced level of digital workplace engagement, the chatbot will be able to understand desired outcomes and leverage Jamie and Liam’s demographic, health, and financial data, as well as cloud-based benefits solution provider data, to effectively personalize a recommended package of benefits.

Jamie authorizes the chatbot to use its Solution Adviser capabilities for her open enrollment process. After a structured conversation driven by the chatbot, she is rewarded with a customized portfolio of company benefits that are customized for her family’s unique health needs and financial resources. After a discussion with the Solution Adviser chatbot to clarify the details, Jamie verbally accepts the recommended portfolio of benefits and completes the open enrollment process.

Toward a true AI model for HR

So, what’s going on behind the scenes in our futuristic scenario, and how far are we from being able to deliver this hyper-personalized experience? Let’s drill a bit deeper into the chatbot’s capabilities at the Solution Adviser level by considering one element of the benefits package—long-term disability insurance—the chatbot recommended.

At the Solution Adviser level, the chatbot was permitted to leverage Liam’s personal health records, (which included information about a mild attack of unexplained vertigo that sent him to the ER six months prior), as well as financial income and liabilities information (indicating the couple was living paycheck-to-paycheck with very little savings). By leveraging this information, along with the context gathered through a structured conversation with Jamie and Liam, the chatbot was able to conclude with a reasonable degree of probability that covering a portion of Liam’s expected future income in the event of an unexpected disability made sense for the couple.

Impressive to be sure. But this ability to use natural language to understand context in order to make reasoned judgments about desired outcomes isn’t even the end of the line. Interestingly, and perhaps just a bit frighteningly, true AI is reserved for what we call the Human Adviser level. Here, the chatbot actually understands the human situation, demonstrates empathy with HR customer feelings, and even engages in humor opportunistically to build a deeper bond of understanding with those it has been designed to serve. Of course, at this level of sophistication, the chatbot would also discern, given the nature of the HR customer’s questions, when a referral to an actual human on the operational services team may be in order.

Hacking the disruption

While the advanced cognitive and empathetic capabilities we are ascribing to our next-generation Solution Adviser and Human Adviser digital workplace chatbots are in the infant stages today, we are making rapid advances at the Workflow Adviser level of sophistication for Deloitte’s own digital workplace solution.

As we increase digital workplace capabilities, however, we may find that the process of benefits enrollment itself has become disrupted by our technology advances, and a complete rethink of how benefits are packaged, priced, and administered will likely not be far behind. After all, disruption tends to breed more disruption—which, by the way, is why achieving sustainable HR is so imperative.

About the Authors:

Michael Gretczko is a principal with Deloitte Consulting LLP and the practice leader for Digital HR & Innovation. He focuses on helping clients fundamentally change how they operate, often working with large, complex, global organizations to guide transformation programs that enable HR organizations to reinvent the way they leverage digital to improve the employee experience and business performance.

Daniel John Roddy  is a specialist leader with Deloitte Consulting LLP and a member of the Digital HR & Innovation team. He focuses on leveraging his decades of global HR transformation experience to develop and promote thought leadership that helps create breakthrough opportunities for our clients. 

Copyright © 2017 Deloitte Development LLC. All rights reserved.


Source: HR your way | Michael Gretczko | Pulse | LinkedIn

Simple Working Tools | The HR Tech Weekly®

Simplifying the Workplace and Life

Simplifying the Workplace and Life

Much has been written about “digital HR” and the challenge for HR to reinvent itself for the digital age. Deloitte’s vision of digital HR is of a sustainable HR function that maintains a dynamic tension between operating efficiency and creative disruption. In an age of disruption, HR will need to continue to evolve its operating model, service delivery model, and enabling technology platform—the “digital workplace”—to continuously hack the disruptions and deliver solutions designed around the HR customer experience.

In our model, the digital workplace is the connective tissue that powers digital HR. It is the always-on coaching assistant for the HR customer, continuously sensing what is required to achieve desired outcomes. It serves as a just-in-time support “bot” that delivers contextually aware assistance on any device and in any language, while working behind the scenes to engage other components of the HR service delivery model as required.

Moments that matter

To more fully explore what it means to simplify the workplace and connect HR customers to what matters most, let’s put ourselves in the shoes of Alexandro as he engages with the next-generation digital workplace to accomplish his goals. He’s a 58-year-old Boomer considering early retirement, a critical “moment that matters.”

Our early retirement workflow scenario envisions three hypothetical levels of digital workplace “chatbots” at increasing levels of sophistication:

  • Workflow Adviser—assists the HR customer through the life or work event workflow using natural language, while automatically gathering data from disparate systems and tapping into available training, research, and operational services support resources.
  • Solution Adviser—“understands” desired outcomes and leverages all available internal and external data to design and propose an optimized solution for the HR customer.
  • Human Adviser—“empathizes” with the human emotions and feelings likely involved in the HR customer’s decision process, and provides support—or referral to an actual human—as required.

To retire or not to retire…

Alexandro approached the new digital workplace with some trepidation. He had been considering early retirement for a number of months, ever since he suffered a mild heart attack the year before, but had been intimidated by the many decisions that would have to be made.

As the digital workplace chatbot explained to him that, set at the level of Workflow Adviser, it can listen, understand natural language, and talk back, Alexandro relaxed a bit. While he much preferred dealing with his old pal who had previously been the office HR generalist, he understood that times had changed. As he answered the questions posed by the chatbot, Alexandro was reassured to discover that the training, research findings, and operational services assistance made available through the system were quite extensive and appeared to be tailored exactly for his unique situation.

Alexandro assumed he would be mostly on his own when it came to making the final decision, so he was a pleasantly surprised when the chatbot then offered a more sophisticated Solution Adviser level of support. In this mode, the chatbot was able to articulate back to him his desired retirement outcomes, summarize key health, financial, and retirement location variables, and begin to present alternative scenarios. After a structured conversation driven by the chatbot, he was rewarded with a customized retirement plan almost perfectly optimized for his needs. After a discussion with the Solution Adviser chatbot to clarify the details, Alexandro decided to move forward and verbally authorized the chatbot to complete the retirement process.

The Human Adviser

At several different points in Alexandro’s conversation with the chatbot, the questions touched on how he was feeling about the process, how he intended to keep busy in retirement, and the role his spouse was playing in the decision. Once, when Alexandro had joked about his wife pretty much insisting he make the move, the chatbot had asked if he was interested in speaking to someone in the Retirement Community of Expertise (CoE) about his decision.

Alexandro was impressed that the system had managed to sense some of the ambivalence he was feeling about his life after work, not only managing to project a certain degree of empathy with his situation but also offering him the opportunity to speak with a specialist if that would be a help. It occurred to Alexandro that while this chatbot was obviously not truly able to empathize and commiserate with him the way his old HR generalist buddy had, the retirement information it provided was quite a bit more helpful, and the option of speaking to another human about his feelings was always available.

Work and life simplified

While the advanced cognitive and empathetic capabilities we are ascribing to our next-generation digital workplace chatbot are in the infant stages today, we are making rapid advances at the Workflow Adviser level of sophistication for Deloitte’s own digital workplace solution. We believe that both simplifying the workplace via Workflow Adviser services, and connecting HR customers to the information that matters most to them, will be key to digital workplace success.

As we increase digital workplace capabilities, however, we may find that the process of retirement itself has become digitally disrupted, and a complete rethink of how we leverage aging employees as part of the new contingent workforce will soon follow. After all, disruption tends to breed more disruption—which, by the way, is why achieving sustainable HR is so imperative.

About the Authors:

Michael Gretczko is a principal with Deloitte Consulting LLP and the practice leader for Digital HR & Innovation. He focuses on helping clients fundamentally change how they operate, often working with large, complex, global organizations to guide transformation programs that enable HR organizations to reinvent the way they leverage digital to improve the employee experience and business performance.

Daniel John Roddy is a Specialist Leader with Deloitte Consulting LLP and a member of the Digital HR & Innovation team. He focuses on leveraging his decades of global HR transformation experience to develop and promote thought leadership that helps create breakthrough opportunities for our clients.


Source: Simplifying the workplace—and life | Michael Gretczko | Pulse | LinkedIn


This article was originally published at HR.com – The Human Resources Social Network in November, 2016

Architecting the HR Customer Experience: Design thinking applied to the ConnectMeTM Mobile App

Architecting the HR Customer Experience

What if you could deliver an HR customer experience that is analogous to what big online retailers are doing to create a customized shopping experience, one in which HR customers are able to clearly see their options, access information, and take action more easily? What do you think the impact might be on your employment brand, retention, and engagement ratings? By applying design thinking to reimagine and architect the HR customer experience, companies can deliver an experience that feels more like a world-class retail experience—one in which HR customers perform activities digitally, both at their computer and on the go, in a way that can increase both engagement and satisfaction. This is the story of how a team came together and applied design thinking to reimagine and architect the HR customer experience in a digital world via a next generation employee mobile experience, the ConnectMeTM Mobile App.

In business, the customer is king. Companies go out of their way to try to give customers the best experience possible, whether in a store, on the internet, or through an app. The HR customer experience, however, is often very different. Deloitte’s Global Human Capital Trends 2016 report revealed that there are more than 7 billion mobile devices in the world,[1] and more than 40 percent of all Internet traffic is driven by these devices.[2] Yet HR teams are often far behind in deploying mobile-ready solutions. Fewer than 20 percent of companies deploy their HR and employee productivity solutions on mobile apps today.[3]

Employees, particularly Millennials, increasingly expect to interact with their employers via their mobile devices, and they may think it’s strange when there isn’t a mobile app for recording their time, submitting expenses, or accessing HR.

In our story, design thinking is being applied to create a prototype for a new HR app. The app is designed to be a single destination for HR services that connects employees to what matters most to them—from pay stubs to performance management and even a self-service help desk so employees and managers can clearly see their options and take action.

Design thinking framework

Design thinking is a structured process that can help solve problems and deliver business value by focusing on customers’ needs to create offerings that are intuitive and deliver value. At its core, it involves observing customers in their natural settings, deeply understanding their physical, cognitive and emotional needs in order to develop “personas” as a way to design services and products. It relies on creativity and innovation to generate ideas quickly and testing prototypes that generate further ideas, digital tools, and solutions.[4] It is important because “when companies can connect with their customers’ emotions the payoff can be huge.”[5]

Design thinking applied to the ConnectMeTM mobile app

Step 1: Vision. The vision for the ConnectMeTM Mobile App is to improve employee engagement and satisfaction by taking the digital workplace platform one step further, allowing employees to cut the cord and complete HR activities when they aren’t at their desks.

The team’s approach involved defining and designing a prototype over an 8-week timeline that included three “design sprints”—a time-constrained, five-phase process that uses design thinking to reduce the risk when bringing a new product, service, or feature to the market. At the end of the 8 weeks, the team delivered a prototype that defined, demonstrated, and acted as the basis for building out the new mobile solution.

Step 2: Look & listen to defined HR customer personas. With the vision in place, the design team turned to the HR customer personas that had already been defined, representing different HR customers. These included a new graduate (Madisyn), an experienced hire (Jason), a line manager involved in the recruitment of new talent (Susie), and an HR Ops service rep (Pete). The personas include descriptions of each of their behaviors, patterns, attitude, goals, skills, and environment, with the goal of designing the app to meet the needs of these typical users.

Step 3: Understand & synthesize HR customer needs. Voice-of-the-customer interviews and customer stories gave insight into the moments that mattered most for each of the customer personas. New hires Madisyn and Jason shared the events, both positive and negative, that shaped their recent onboarding experience. Susie, a line manager, told the story of how she worked her way up to management and how her success had been the result of recruiting top talent. Susie shared that the first 90 days were critical to the successful transition of new hires into the company. Pete, the HR Ops service rep, spoke to the importance of bringing a human touch to the recruiting experience by engaging recruits with each interaction via ongoing communication regarding their application status and next steps.

Step 4: Generate and prioritize ideas. The team identified HR service domains and ranked problem areas that HR customers face across the domains. The team felt the top three focus areas for the mobile app should be onboarding, leaves of absence, and performance management, as all three had a preponderance of problems to solve and an opportunity to shape the customer experience as part of the broader ConnectMeTM customer-centric design.

Step 5: Prototype, test, refine. During Design Sprint 1, the team reviewed process flows, wireframes (electronic sketches of screen layouts), and a prototype of the solution. The solution delivered an onboarding experience that integrated pre-hire, Day 1, and activities during the first 90 days on the job.

Design Sprint 2 integrated leaves of absence and performance management wireframes to the mobile solution. The team also got an early glimpse into the higher-fidelity onboarding solution. After more testing and more refinements, at the end of the 8 weeks the team delivered a prototype for the mobile solution that could be both vision and model for building the actual app.

This is just one example of how HR can apply design thinking to reimagine and architect the HR customer experience to generate higher engagement and satisfaction. The process can be applied to any number of HR processes, and doesn’t have to involve a digital solution. However, our Bersin by Deloitte colleague, Josh Bersin, recently shared that the $14+ billion marketplace for HR software and platforms is reinventing itself. This shift from cloud to mobile is disruptive—an all-mobile HR platform is not only possible now, it’s the direction in which the market is heading. Design thinking can help align your organization in the same direction to create a more satisfying HR experience for your people.

For a tangible example of design thinking in action, we invite you to experience Deloitte’s ConnectMeTM Mobile App at this year’s HR Technology Conference.

About the Authors:

Michael Gretczko is a principal with Deloitte Consulting LLP and the practice leader for Digital HR & Innovation. He collaborates with large, complex, global clients to identify and bring to market innovative products and solutions that deliver on their business needs.

Marc Solow is a managing director with Deloitte Consulting LLP and leads Deloitte’s initiative to deliver Salesforce.com-based technology solutions for HR organizations.

Maribeth Sivak is a manager with Deloitte Consulting LLP where she focuses on full life cycle global human resource transformation initiatives. Maribeth is also an active blogger, focused on the intersection of design thinking and the HR customer experience.

As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication.

Copyright © 2016 Deloitte Development LLC. All rights reserved.

Further Reading:

[1] Jason Dorrier, “There are 7 billion mobile devices on earth, almost one for each person,” Singularity Hub, Singularity University, February 18, 2014, http://singularityhub.com/2014/02/18/there-are-7-billion-mobile-devices-on-earth-almost-one-for-each-person.

[2] Mary Meeker, “Internet trends 2015,” Kleiner Perkins Caufield Byers, 2015, http://www.kpcb.com/internet-trends.

[3] Digital HR: Revolution, not evolution. Global Human Capital Trends 2016, Deloitte University Press, February 29, 2016.

[4] Design thinking: Crafting the employee experience, Global Human Capital Trends 2016, Deloitte University Press, Feburary 29, 2016.

[5] Scott Magids, Alan Zorfas and Daniel Leemon, The New Science of Customer Emotions, Harvard Business Review, December 6, 2015, https://hbr.org/2015/11/the-new-science-of-customer-emotions.

Source: Architecting the HR Customer Experience: Design thinking applied to the ConnectMeTM Mobile App | Michael Gretczko | Pulse | LinkedIn

From the Digital Workplace to Digital HR to Sustainable HR

The Path to HR Sustainability

The path to HR sustainability

For those of us active in the realm of HR and business, “digital HR” and the “digital workplace” have been hot topics. But as is often the case with new terminology and buzzwords, they can mean different things to different people. We’ve thought a lot about the challenges HR faces and the role of “digital” in addressing them, and it’s more encompassing than many of the definitions we’ve seen. The digital workplace is what powers digital HR, which in turn enables HR to sustain itself in the face of disruption.

Related links:

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Global Human Capital Trends 2016
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Sustainable HR is the goal

First, let’s look at the end goal—sustainable HR—and what that means. Business disruption is rampant—new business models, new technologies, a challenging economic environment, and the overall quickening pace of business are all disruptive to “business as usual.” Workforce demographics and trends—retiring Boomers, high-expectation Millennials, workforce-on-demand models, team-based work—are another disruption. HR sustainability is about HR (1) maintaining its stability and focus despite disruption, (2) being adaptable in the face of disruption, and in turn (3) helping the business be stable and adaptable in its response to disruption.

Digital HR enables HR sustainability

Next, let’s look at how digital HR enables HR sustainability. When we thought about how HR becomes sustainable, we kept arriving at the same four capabilities—what we call the 4Cs. HR should be able to…

  • Create capacity, freeing up time by eliminating mundane repetitive tasks and enabling HR professionals and customers alike to focus on more value-added activities.
  • Grow capability in its own people and in its customers via a rich, curated, just-in-time learning environment.
  • Empower community, tapping into a variety of internal and external networks as sources for information, learning, and collaboration.
  • Boost credibility within the organization by consistently meeting its customers’ needs.

Digital HR, a top 10 Global Human Capital Trend for 2016, enables HR to accomplish the 4Cs by applying digital principles to HR operations. While this could involve a mix of social, mobile, analytics, and cloud (SMAC) technologies, it encompasses more than technology. It’s also about using design thinking to reimagine HR processes and the HR customer experience, trying new approaches, gathering feedback, communicating bilaterally (company to employee, employee to company, employee to employee, company to company), and continually making iterative improvements.

The digital workplace powers digital HR

Finally, we come to the digital workplace—one of the ways organizations can accomplish digital HR. The digital workplace is a solution for engaging employees in all the services they have available to them at work. It’s about automating transactions that are manual today (creating capacity). It’s about targeting information and learning content to employees to help them do their jobs (growing capability), just as social media sites target posts based on member preferences. It’s about bringing the social communication concept to the workplace to connect people (empowering community). And it’s about harvesting data to enable analytics that provide informed insight about how the company is operating and how employees can better perform their jobs.

We have more of our thinking behind the digital buzz (and how we’re addressing it with our own mobile digital workplace, ConnectMe), in our publication, Sustainable HR in an age of disruption. Check it out for additional insights on the digital workplace and how it can propel digital HR on the path to sustainability.

About the Author:

michael-gretczko

Michael Gretczko is a principal with Deloitte Consulting LLP and the practice leader for Digital HR & Innovation. He collaborates with large, complex, and global clients to identify and bring to market innovative products and solutions that deliver on their business needs.


Source: The path to HR sustainability – HR Times – The HR Blog

Three Findings from Deloitte’s “Global Human Capital Trends 2016 Report” for Recruiters

Deloitte’s Global Human Capital Trends 2016:

Over the past few years major disruptions have occurred in HR and corporate structures and organizations. Recently, Deloitte conducted a comprehensive global study of human capital trends and published those findings in a robust report titled: Global Human Capital Trends (GHCT) 2016–The New Organization: Different by Design. According to the researchers, “Sweeping global forces are reshaping the workplace, the workforce, and work itself.” The findings in this report are incredibly relevant and important for professional recruiters to be aware of and potentially take action on.

The data were compiled from more than 7,000 survey responses from corporate leaders in over 130 countries around the world. This blog post will present a few of the highlights from the report that will impact recruiting/hiring now and in the future.

The knowledge and wisdom gained from this study are two-fold for recruiting agencies, corporate recruiters, executive search firms, and/or legal search firms: (1) The study offers ideas for how recruiting agencies might want to run their businesses, and (2) The investigation provides many ‘nuggets’ of information into how your potential customers are running their organizations. If you have this knowledge it can only help you gain an advantage in the hyper-competitive world of professional recruiting. Part of running a successful business is truly understanding the ‘business challenges’ that your customers face on a daily basis.

The researchers begin by identifying 4 overarching changes that are affecting corporate structures: Demographic shifts (50-60% of workforce are millennials); Pressure for Increased Speed for Time to Market (rapid disruption of business models); Digital everywhere; and a Different Social Contract for Workers.

bersinghctreportimabe1-1

The top 10 trends identified were: Organizational Design, Leadership, CultureEngagement, Learning, Design ThinkingChanging Skills of the HR OrganizationPeople Analytics, Digital HR, and Workforce Management.

Three of these trends (Organizational design, Culture, and Engagement) will be discussed. After summarizing the high points of the report on these three key trends I’ll point out ways these items will specifically impact recruiting and talent management.

Organizational Design & Structure

One key point of departure identified, in the study, was significant changes in organizational structure. The authors concur, “as companies strive to become more agile and customer-focused, organizations are shifting their structures from traditional, functional models toward interconnected, flexible teams.” Another way to think about the trend toward teams would be viewing them through the prism of a Hollywood movie production team and less like traditional corporate structures. Essentially, akin to a movie-set, people are coming together to tackle projects, then disbanding and moving on to new assignments once the project is complete.

bersinghctreportimage31

The implication for professional recruiters is re-thinking your organizational design in order to parlay the benefits of teams instead of the more traditional structure focused primarily on individuals doing specific tasks. In other words, professional recruiters would be encouraged to work together to connect talented people with amazing opportunities, instead of working ‘alone’ to achieve these goals (presumably working individually on a list of candidates and clients).

Here are a few suggestions that the GHCT study offers:

  • Looking at your organizations design: think about re-organization that includes “mission-driven” teams focused on customers, markets, or products. Perhaps it makes sense to assign a ‘team’ of recruiters/hiring managers to work on one specific job type or talent pool.
  • Critically analyzing your rewards and goals: think about your performance management around ‘team performance’ and ‘team leadership’ rather than focusing solely on individual performance. Moreover, reward people for project results, collaboration, and helping others. If a team is assigned to find talent for a specific client incentivize a team of 5 to get 25 placements done this quarter (instead of placing the task of each individual recruiter to get 5 placements on their own).
  • Implementing new team-based tools: put in place tools and measurement systems that encourage people to move between teams, and share information and collaborate with other teams. For recruiters this would mean structuring your firm in a way that encourages team members to work together to achieve company-wide goals for placements. Also, this would encourage communication and networking to ensure that the entire team/company is being successful.
  • Allowing teams to set their own goals: teams should be held accountable for results – but let them decide how to perform, socialize, and communicate these goals among the team. Instead of managers mandating what the goals are, allow the teams to collectively and creatively come up with ways to be held to account for their performance measurable’s.

Shaping Culture

Another vital trend in this study was the impact of culture on business strategy. The authors define culture as, “the way things work around here”. Also, culture is the system of values, beliefs, and behaviors that shape how real work gets done within an organization. As opposed to seeing culture as primarily an HR issue/problem, “CEOs and executive teams should take responsibility for an organization’s culture (with HR supporting that responsibility through measurement, process, and infrastructure).” Leaders should embody and actively engage in the kind of ‘culture’ they want their teams to reflect.

Interestingly, 28% of survey respondents believe they understand their culture well, while only 19% believe they have the ‘right culture.’ Change is so prevalent for organizations in 2016 that an effective culture can be the determining factor for if an entity can successfully weather the storms of change.

The implication for recruiters, in terms of culture, is ensuring that the executive leadership – in conjunction with HR – has thought deeply about the system of values, beliefs, and behaviors that shapes how placements are made within your recruiting agency. What are some ‘universal’ cultural values that your firm places a great deal of faith in? What types of qualities do you want your recruiters to look for as they place people? More specifically, GHCT encourages the following:

  • Prioritizing culture by CEO’s: Executives must clearly understand their company’s cultural values, determine how they connect to business strategy, and take responsibility for shaping them. Also, executives should routinely take their own inventory and analyze whether their own behaviors reinforce the desired culture.
  • Understanding both the current and desired culture: critical for leaders to examine current business practices to see how, and if, they align properly with desired culture. If there are practices that are counter-productive they should be thrown out and new ones implemented that edify the desired culture.
  • Measuring culture: Use empirical tools to understand employee attitudes and actions. HR should take the lead in this effort and get the results back to leaders for assessment (in a timely manner).

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Engagement – Always On

And finally, yet another trend identified in this study was employee engagement (which is closely tied to culture). Engagement is, “how people feel about the way things work around here.” The researchers also note that engagement is, “…a strong focus on listening to employees, workforce health and well-being, job redesign, and an enterprise-wide analysis of all dimensions of employee engagement.” Most companies still only evaluate engagement on an annual basis (64%), but in order to be truly effective managers and leaders should, “be proactive, implement the right tools, and give business leaders a continuous stream of data … and promote a culture of listening, and ensure that reward systems are consistent with engagement and retention goals.” True engagement means being ‘always on’ and continuously listening for what employees want and need from their jobs.

Engagement is also crucial because millennials are less loyal to organizations than ever before. Additionally, companies are tasked with a continued need to attract workers with technological and other specialized skills (as all companies digitize their businesses). And, finally, an organization’s employment brand is now open and transparent, so job candidates can easily see if a company is a great place to work (think of all of the “Best Place to Work” lists that are routinely populated on social media channels).

For professional recruiters the trend toward engagement can be meaningful in at least a couple of different ways. One, engaging all recruiters/hiring managers in effective ways can improve the culture/engagement/loyalty of team members. And, two, understanding the employee engagement of your customers (i.e., companies you are working to place candidates with) can aid in having successful placements where the candidate and the customer are both satisfied with the ‘marriage’. The researchers conclude:

  • inspirational201631Redefining engagement: By moving past the notion of turning your organization into a great place to work; also means “reaching down to the team and individual levels to foster highly engaged teams of employees doing work they love to do”.
  • Creating a sense of passion, purpose, and mission: Providing free perks can be nice, but companies that succeed in having highly engaged employees focus on driving meaning, purpose, and passion among their workers.
  • Linking compensation to engagement: Managers must get on board with tying team leaders’ compensation to their team members’ engagement. This sends a powerful signal and drives a sense of accountability about engagement efforts.
  • Doing “stay” interviews: In addition to having ‘exit’ interviews to find out why employees are leaving, also use ‘stay’ interviews to learn what it would take for an employee to stay at a company.

This article has outlined 3 of the 10 trends that the Global Human Capital Trends 2016 Report covers. More highlights to come regarding HR trends that will no doubt have long-lasting impacts on professional recruiters. Suffice to say, the landscape of work is changing rapidly and it is critical that professional recruiters are aware of the trends and adapt their businesses accordingly.

For more information on this study check out the Full Report.


Source: Three Findings from Deloitte’s “Global Human Capital Trends 2016 Report” for Recruiters – Crelate