If you think back to the different companies you’ve worked at over the years, each likely left a different impression on you. This is because every company has a different company culture consisting of different of unique values, ways of operating, and management style.
Company culture matters because it not only helps create a unified workforce, it can also be a key to success. In fact, Deloitte’s core beliefs and culture survey discovered 94% of executives and 88% of employees agreed that distinct workplace culture is imperative to run a business successfully. The survey also found a correlation between those who described themselves as being happy at work and their company having a distinct culture.
Positive company culture can lead to more engaged employees who are fully-present and passionate about the work they do. After all, ultimately, employees want to have a positive experience when working at an organization — and it’s your job as a leader to provide that. HR plays a significant role in creating an office culture as it begins with hiring candidates whose beliefs and values fit into that culture. As Jessica Herrin, founder Stella & Dot states; “shaping your culture is more than half done when you hire your team.” On that note, here are ways you can build a positive and healthy company culture.
What is Company Culture?
When you think of company culture, what first comes to mind? Perhaps it’s a state of the art gym and having access to unlimited snacks, or maybe it’s the daily flexibility and laid-back atmosphere. While these can be elements of company culture, there is so much more to it.
Edgar Schein, author and former MIT professor defines company culture this way: “Culture is the deeper level of basic assumptions and beliefs that are shared by members of an organization, that operate unconsciously and define in a basic ‘taken for granted’ fashion an organization’s view of its self and its environment.”
In essence, company culture is about deciding what your values and beliefs as a company are and ensuring you have a team of people ready to live by them. Harvard Business Review concludes that there are six components of great corporate culture, which include:
When all of these elements are fused together, you should have a differentiated culture, improved performance, and a lasting organization. But how do you go about creating a company culture that supports the fulfillment of your overall mission and business objectives?
Hire the Right Team
Your staff are the people that will embody and create the company culture, so they’re a good place to start if you want to improve it. It is imperative that you hire new employees based on cultural fit as they will create your company culture.
A job interview is a good way to help you hire for culture fit, but you have to go beyond the information you find on their resume. Ask questions that will give you a sense of their values such as what motivates them to do their best work, or whether or not they’re still friends with old colleagues. Behavioral assessments are another good way to see how they approached work situations in the past and if they’ll fit well with your team.
Once you hire the right people, you also have to familiarize them with the new culture. Shoe and clothing retailer Zappos did this by creating The Culture Book, which consisted of employees’ definitions of company culture. This is a single example of how you can get new recruits to understand your company, what you value, and how to function within the confines of these beliefs daily.
Prioritize Job Satisfaction
Satisfied employees are likely to be happier, better engaged, and more productive. For this reason, if you want a positive company culture, you need to ensure your employees are satisfied. Monster composed a list of top ten companies based on worker satisfaction, and one member of this list includes a holding company run by Warren Buffet. Just a few of the reasons his company made it there are reportedly because of the fun atmosphere, great leadership, diversity, and flexibility.
To achieve employee satisfaction, you need to find out what their needs are and how you can help them create a balance between work and their personal lives. Know that it also doesn’t have to be a guessing game as you can get feedback directly from your staff to enhance their employee experience. For example, if you receive feedback that there isn’t enough opportunity for growth and development, you could put training programs in place. If not, your most valued employees could choose to resign in favor of another company where they see themselves growing. Seeing as turnover causes employers hundreds of thousands every year, it’s a cost worth avoiding.
Next, acknowledging employees for the contributions they make to your organization is important. Research by Gallup found one of the main reasons an employee leaves a job is because they don’t feel appreciated. Recognize yours in a way that’s meaningful to them, such as by verbally praising them or sending out an email. For those that like to be recognized with rewards, you could offer employee stock options or another form of physical of financial incentive. It’s a way of rewarding them for helping the business meet their objectives which can have good returns in terms of productivity.
You can learn more lessons about company culture from successful organizations like Apple, Virgin, and Airbnb. Two key lessons incude the golden rule — essentially, focusing on how essential it is to treat your staff how you want to be treated. Doing so not only ensures your employees are happy, but it’s also a way to preserve the reputation of your company.
Lead by Example
When it comes to company culture, it’s critical that you lead by example. Good leaders should be able and always willing to listen and show empathy, as these are integral components of a healthy business setting. Being empathetic towards employees sends a message that their feelings matter and they are seen as well as heard. This, in turn, can help you develop a staunchly loyal and more connected workforce. Additionally, you’re teaching them how to behave and treat others within your company. When you see others embodying positive company culture, champion and encourage them.
Building a positive and healthy company culture isn’t a single day’s work. It requires the upholding of core values and consistency, and at other times, it requires tearing down values or old traditions that don’t resemble the company culture you’re aiming to build for the sake of integrity. At the end of the day, positive company culture is an impetus behind a thriving business.
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