5 Key Elements of Perfect Career Sites

Which 5 elements are a must have for a perfect career site?

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Career site: Your most important recruiting channel

Your career site is the most important recruiting channel you have.

According to The Talent Board research, your careers page is the #1 place candidates go to research your company.

Don’t let your career site be just the place to post your job descriptions. Use it wisely to attract high-quality applicants, provide them with a great candidate experience and sell them on your jobs!

5 key elements of perfect career sites

So what do perfect career sites look like? Which are the top must-have elements of great career sites that attract candidates and convert them into applicants?

Here are the 5 key elements of perfect career sites:

1. About the company section

Tell your company’s mission, vision and values in a simple and understandable way.

2. Employee Value Proposition

Give candidates an answer to their question: “What’s in it for me?” Tell them why they should choose to work at your company instead of somewhere else. Present them your employee value proposition and use it as a magnet for talent!

3. Employee testimonials and quotes

According to Edelman Trust Barometer, employee voice is 3 times more credible than the CEO’s. This is why you should let your potential candidates want to hear what it is like to work at your company straight from your existing employees!

4. Steps in your hiring process

Make sure your career site contains a clear, detailed explanation of your hiring process. Tell your potential candidates what to expect and when. Present and explain the stages of your hiring process!

5. Short application form

Did you know that 60% of job seekers quit in the middle of filling out online job applications because of their length or complexity?

Having a short application form is one of the best ways to get more job applicants from your career site!

Bonus element of perfect career sites: Talent Network

If your potential candidates aren’t ready for their next career move just yet or you don’t have a perfectly matched open position for them at moment, offer them to sign up for your Talent Network. Make sure to explain exactly what their signing up for: job alerts, company updates, industry news, career advice, etc.

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List of The Most Important Career Page Metrics

Here is the list of the most important career page metrics that will help you evaluate, optimize and improve your career page performance.

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Career page metrics for dummies 🙂

Career page metrics are among the most important recruitment metrics you should be tracking.

However, most HR professionals still shy away from career page metrics, thinking that they don’t have the time, resources and knowledge to handle them.

But they couldn’t be further away from the truth!

Tracking your career page metrics is very simple and easy these days.

Your modern recruitment software will do it for you!

This is just one of the many benefits of recruitment software: they automatically track the most important hiring metrics – including your career site metrics!

In other words, every HR professional can now easily dive into data-driven recruiting.

Tracking and measuring your career page metrics will enable you to evaluate, optimize and improve your career page performance.

To help you get started, we created a list of the most important career page metrics you should track on regular basis.

The list of the most important career page metrics

Here is the list of the most important career page metrics you should track on regular basis:

1. Number of visitors

This metrics will tell you how many people visited your career site in a certain period of time (during a day, week, month or even a year).

2. Source of visitors   

This metric will tell you the number of visitors that came to your career site from different sources, such as (Google, job boards, social media, email, etc.)

3. Source of applicants

This metric will tell you the number of applicants that came to your career site from different sources.

4. Application form abandon rate

This metrics will tell you how many people started filling in your application form but never actually submitted it.

5. Talent Network conversion rate

This metric will tell you how many people converted on your Talent Network landing page.

6. Average session duration

This metric will tell you what is the average length of time that visitors spend on your career site.

7. Career page bounce rate

This metric will tell you the percentage of visitors who come to your career site and immediately leave without doing anything.

8. Application form return rate

This metric will tell you how many of candidates that have abandoned application form return and complete it.

9. Career site paid traffic

This metric will tell you how many visitors come to your career site from paid advertising campaigns (on Google or social media).

10. Career site organic traffic

This metric will tell you how many visitors come to your career site directly from the search engines.

5 Creative Ideas for Your Career Page

Check out these 5 great creative ideas that will make your company career page stand out!

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How to make your career page stand out?

If you want to attract and hire the best candidates, you need to differentiate your Employer Brand. Your career page is a great place to do that – completely for free!

But how to do it?

Especially if you don’t have a big marketing budget or knowledge?

Don’t worry – it can still be done!

In this short blog post, I will show you how easy it can be to make your career page stand out.

You just need to get creative!

To help you get started, here are 5 creative ideas for your career page.

5 creative ideas for your career page

1. Break the stereotypes

How to be different and stand out with the first sentence on your career page?

Break the stereotypes!

For example, a Telepathy’s career site opens with a great, insightive copy that is bound to attract the right type of candidates:
Breaking the agency stereotype
Grueling pace, clients that just don’t get it, having dinner at your desk – no thanks. We pride ourselves in doing meaningful work for great clients.”

Think about the common stereotype in your line of work – then break it!

2. Use industry jargon

Find a way to incorporate your company’s industry business jargon and your products and services into your career site. That way, you will speak directly to candidates interested in your line of work, while turning away the rest.  

Booking.com does it wonderfully by giving candidates reasons to “check in” and join their company!

3. Turn your application process into an exciting adventure

Don’t let the process of applying for your company’s open position be a dreadful task.

Instead, turn it into an exciting adventure!  For example, The Heineken Company created the additional interactive website, GO Places, where candidates go through an exciting, adventurous and fun gamified job interview.

4. Stand out with the unusual career page design

Differentiate the look and UX of your career page! For example, Adidas has a beautiful and very interesting career page. Instead of the traditional up/down scrolling that most websites have, they used the right scrolling navigation system. It makes their career page attractive and memorable on the very first look!

5. Create a chatbot

Enable a two way, timely communication with your candidates by integrating a chatbot on your career page. If you need inspiration, check out how Marriott did it! In case you don’t have the time or resources to create a chatbot, do what Hubspot did – launch a Slack channel that’s open to your interested candidates.

5 Creative Ideas That Will Make Your Career Blog Stand Out

If you want to attract the best candidates, you need to make your career blog stand out. And it sure will with these 5 creative ideas!

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How to make your career blog stand out?

If you want to attract the best candidates and recruit the right people for your company, you need to make your career stand out.

Only by providing candidates with a glimpse into your company culture, you will be able to attract and hire the best talent by finding the perfect fit.

In order to that, you need to create an outstanding recruitment content for every step of the candidate journey.  

To help you, we created this list of the best recruitment content ideas for your company’s career blog.

5 creative career blog ideas

Here is the list of 6 great career blog ideas that just spark with creativity:

#1: A creative company culture video

Create a different type of company culture video! Ask your employees to describe working at your company in just 3 words. And don’t worry – you don’t need to make a professional video. Simply use your smartphone to create a short, genuine video.

#2: A quiz

A short quiz is a very simple yet fun and effective example of interactive content you can publish on your career blog. It is also a perfect lead generation opportunity, so make sure you make the most of it!

#3: A podcast

Everyone creates simple, text blog posts. Be different! Make a podcast! Interview your employees and ask them about the interesting projects and/or latest technology they are working with!

#4: Ask the recruiter

Establish an “Ask the Recruiter” column on your career blog. Every week, publish a new blog post in which your recruiters answer the most frequently asked questions by candidates. Include useful tips and tricks.

#5: Employee generated content

Every week, feature another one of your employees as a guest author on your blog. Give them complete creative freedom – let them write about anything that’s on their mind. It can’t get any more authentic than that!