The Signs and Your Business: Does It Still Work For Brand Advertising?

Signage is a major ingredient you have to consider when you are on your way of cooking a successful business. This should be the basis of the public to see and understand that our business exists. It’s also an important element for the success of your business because they show off the first impression of your brand.

As an entrepreneur, it is vital that you have to understand that whole idea of what signage stands for. You should be able to reflect the importance of a store sign why should it exist in your business. Take note that a person without a name is like a business with no identity. In that sense, coming up with attractive and appealing brand signage is not only important but it’s a need for you to establish a connection to the finduslawyers.

So, in case you do not know what’s the overall usage of signage and how it works for your brand to attract more leads, let me introduce you to the world of signage, how does it help your business, and why it should complete your whole business operation. Here are they to get you started.

What Is Signage?

Signage is intended for the identity of one’s business. It offers a visual display which is composed of attractive or persuasive images along with contents that communicates directly what the business brand is all about. They come in various types, shapes, and sizes. Most signs you can see on the streets are billboards and posters. If you come near to an establishment, you see some signs made of metal carves, vinyl-printed signs, military signages, and even custom made signs like LED or digitally made signages.

Besides, signs are mostly seen outside, across the street, or even public parks and inside a business establishment. Again, they show off your brands identity at the same time tell the public what they need to expect for the type of business you have.

What Should Signs Do For Your Brand?

Ideally, signages stand various purpose for your brand. Aside from the fact that it serves a trademark and identity for business and Finance, the following are also the main reason why they are important.

Builds and reinforces your brand.

When you install signage for your business, people will easily identify the type of products and services you are selling. When you are on the process of creating and installing your signs, you need to understand that it works for your company’s marketing and branding strategy. Signages also help the public remember your brand. Y9our signs can also serve as a reinforcement for your business because there are a variety of types and designs that you can incorporate which targets different kinds of potential prospects.

They Attract Customers

Once you build a business, the only way for it to survive is by gaining customers. Gaining customers can mostly be done by building signages. When you attract more customer to buy your goods and services, your chance of increasing your profit is relatively high.

Additionally, effective signage that attracts more customer is when you include your companies contact number, email address, and other relevant contact information. In this way, potential customers can contact you easily and at the same time, you can attend to their queries in real time. Besides, you can add discount information, sale, and promotions on your signs as the public might also consider this area when they want to buy your brand.

Signs Increases Your Profit Margin

Most customers are in a hurry and might ignore your business as they pass by it for the first time. On the other hand, if these customers would notice one day that your signage and business has something to offer that will surely meet their expectations. In that way, they might want to come to your store and surely purchase your goods and services. When this happens, you increase your chance of earning and most importantly your profit will soar up high.

As you go along and increase your profit you also put your business to a successful spotlight. When your business is successful, you have the chance to grow it bigger. This will entail a good sign that your business can dominate the market successfully.

They Give Out Directions

Signage also directs every client from where your business is situated. Take note that not all business is located along the streets. For some who are located inside a building, signages help every customer to locate your area. Make sure that when you create your signage, it includes the right address including the floor number, building number, room number, and other important information that composes your exact location. In this way, a potential customer will not experience any hard time looking for your brand.

How HR Technology Can Help You Overcome Biggest Recruiting Challenges

Your Key To Success: REAL ESTATE MARKETING

Real estate marketing is different from what you might be used to, but there are different sites that you should consider in order to achieve the best and most effective real estate marketing strategy possible.  Here, we’ll tell you of some steps that you should know, and ones you can implement to create a sound real estate marketing plan that showcases the homes to fitting buyers, and generates sales.

Create a Listing Marketing Plan

You should first and foremost create a strategic marketing plan by knowing what tour marketing ecosystem is, how it’s connected, and how you can move the audience through a funnel of sorts. You need a top-level view of each aspect that links it all together, whether it be a simple diagram that showcases how everything is connected, and from there look at every single element in an individual sense. Once that’s established, you can from there move forward.

You should measure, analyze, and then refine everything you can. Measuring can be as simple as looking at your audience, and from there you can analyze what will generate sales and interest, and from there, refine as needed to understand your audience and improve the efforts. You can from there create improvements for the next part of it.

Make sure it’s got professional Rendering

Photographs really don’t replicate, but sometimes, giving a clear sketch that details the property exterior, and also any other landscaping facts can help. Sometimes, those photos will be a bit unclear, and you want to make it something people will look at, so this is an effective way to create a wonderful look to showcase the house.

You should make sure that you utilize photography with your listings. Before you even list the property on the site, you should make sure that you have professional photographs that can be used on sites, different printed media, or even shared on social media, and used on printed media such as postcards, editorials, and even fliers.  If you have a good series of photos, make sure that anything that’s unsightly is handled, and you have everything properly photographed. Having a professional photographer go in is super important for marketing in the future. In the world of the internet and social media, photos say a lot, and having the property and high-quality advertising is imperative to the brand, and if you want people to find your property and decide to buy it, you should make sure that you market it effectively.

Make sure the property is specific

If you’re listing a property, make sure it’s got a specific website and landing page.  You want it to have a separate domain, address, and little so that people can easily locate this. You should take some professional photos, and when you list the home, try to put forward some aspects that will entice people to come in, and definitely make sure that you’re providing all of the information necessary about the area. 

Don’t just consider the internet

You can use door knocking in your area in order to get some interest in the surrounding area established. By showcasing the neighborhood and talking a bit about it and finding out from neighbors about who might want to move here will give more interest in what’s going on. Sometimes, even just talking about the property, or showing the fliers if you have one will generate interest, and you can even leave cards for the neighbors if they know of someone who will want to do this later.

You can also use printed media to showcase your place. You can put together some “just sold” or “just listed” postcards, or even showcase the market reports for an area, and other brochures which will allow for people to be more interested in what you’re providing. There are listing sheets that you can use, but don’t use multiple ones. Instead, just keep it all consistent, but also make sure that you do utilize printed media since it is important in our high-tech society.

Be descriptive

If you want to generate more interest from buyers so they’re connected to the property, give them descriptive summaries and listings of what you’re looking for, and make sure to add some emotion to these details. Make sure it evokes positivity and emotions from this.  Finally, always remember that good copy doesn’t just talk about the features, but it will sell all of the benefits, describing how good this property is for the potential buyer, and develop true connections for the person that you’re trying to generate an audience for.

Create Feature Listings!

When you’re looking to get true exposure, also make sure that you do feature it on your newsletters or social media sites. Newsletters, when managed well, can create direct channels to the audience so there will be a group of people on your mailing list just waiting to hear from you. You can feature the listing in a new edition, and tell people where they can find out more about this.  You should create a connected marketing strategy that you can click here.

Do consider Social Media

Listing properties on social media, or even other real estate websites, make it easy for the person to find the property. If you want people to flock to this in droves, you do this.  You should always use social media as much as you can, because it’s the gateway to the world, and remember that this will not only showcase to others that hey, your property is beautiful, but it will interest the audience so they stick around a bit longer, and they may even consider reaching out.

These real estate marketing strategies are part of maxrealestateexposure, and they can help you truly maximize your potential in order to generate the best and most reliable real estate marketing solutions out there and to help others not only find your listings but also choose to get more information on this too.

Can shares be transferred to IEPF?

According to Section 126 (6) of the Companies Act of 2013, an amendment was passed in accordance with the transfer shares to the IEPF. The amendment stated that if the person has failed to recover unclaimed shares of a certain company for seven consecutive years, they are liable to be transferred to the user’s DEMAT account of the IEPF. The amendment further elaborates that all the shares that are held in a physical or dematerialized form and are required to be transferred to the IEPF authority, they will all be done so to the DEMAT accounts of the IEPF through corporate authorities.

The shareholders can transfer both the unclaimed shares and dividend to the IEPF and they can also be claimed from the authorities at the discretion of the shareholder. There are certain rules that they have to go through before doing so and one should not that there is no claim that can lie against the company with regards to the unclaimed shares and the dividend amount that is transferred to the DEMAT account of the IEPF. There is a procedure that has to be followed for the transfer of shares by the company to the authorities of the IEPF

There are a  few things to be kept in mind in order to transfer the dividend or shares to the IEPF authorities:

  • The transfer of shares must happen within a period of 30 days after the completion of the seven consecutive years of holding the unclaimed shares or dividend amount. It needs to be specifically transferred to the “unpaid dividend account” of the IEPF authority
  • It is essential to note that the shares will not be eligible to be transferred if the owner of the unclaimed Businesses shares or dividends has uncashed or withdrawn dividend warrants during the last 7 years
  • The shareholder needs to ensure that they hold the board resolution that authorizes the company’s secretary who is carrying out the procedure or giving effect to the required acts for the purpose
  • The respective shareholder need to be informed about the transfer at least 3 months before the deadline of the transfer of these shares

The transfer of shares needs to be carried out according to the following procedure:

  • If the shares are in a DEMAT form, the concerned company should fill out the corporate actions form with the depository. If the shares are in a physical form, the company’s secretary must file an application on behalf of the shareholder who is under the ‘IEPF claim refund’ category. A new share certificate will be issued to such users. The DEMAT hold the functions and the features to support any operation regarding the IEPF and it also meets all requirements
  • The new share certificate that is issued will be recorded in the register for the maintenance of records.
  • After the issue, the company shall let the depository know that they have to convert their shares certificates in the form of SEMAT so that it can be transferred in favor of the IEPF authorities. This has to be done through corporate action
  • After this entire procedure, the concerned company should send in a statement to the IEPF authorities through an IEPF – 4 form and that must consist the details regarding the transfer of the dividend amount or shares while affecting the same

 

5 Small Business Ideas for Women Entrepreneurs

The reason why running a small business is so hard is due to the fact that it takes too much time and energy for one to maintain a healthy work-life balance. Needless to say, for female entrepreneurs who also hope of starting a family, this might be even more challenging. Fortunately, we now live in a time when there are so many options available, that it shouldn’t be impossible for you to find something that can fit even in the tightest of schedules. With that in mind and without further ado, here are five small business ideas for women entrepreneurs.

1. Home-based catering business

The first idea that comes to mind is to start your own catering business, which you can further specialize by taking only certain types of events. For instance, you can specialize in corporate catering, small business catering or catering for parties. In order to achieve this, nonetheless, you need to compose a menu that you can work with, as well as find suppliers for, have an adequate kitchen facility and make sure that you follow sanitary rules and regulations. Also, the type of the event also mandates the size of your operations. Doing a catering for a huge wedding requires more hands, equipment, supplies and time than doing so for a small office party.

2. Creative freelance work

The next thing you can consider is doing some creative freelance work like writing content, blogging, selling photographs online and similar issues. The advantages of freelancing are numerous and straightforward. You work from home, which means that you can multitask while you’re at it (even though this drastically cuts down on your efficiency and productivity). Second, you get to choose your own work hours, which gives you the freedom to make a schedule with a better work-life balance. Lastly, there’s so much room for growth and advancement. In other words, you can start this out as a hobby or a source of side-income and, in time, turn it into a full-time.

3. Beauty therapy

Another great idea that you could pull off is start a business within your own home where you can meet, greet and treat clients. All you need is to take a single room that you’ll set aside as a home office, get the necessary equipment, purchase a brochure display for some brochures and flyers and get right into it. Offering services in the field of beauty therapy are always popular and quite profitable, yet, they this field is usually quite competitive. This is why getting a degree from a recognized educational institution like Perth Beauty College might help you get the reputation boost that you’ve needed all along.

4. Developing an app

Even though it’s true that this field requires a lot of specialization and technical prowess, the truth is that app-development has never been easier. In fact, there are some app builders out there that work on a drag-and-drop principle, meaning that all you need is a new idea in order to put your plans into action. Sure, sticking to these simplistic tools keeps you somewhat restricted in options, yet, this is still an option and, once you start earning money from this, it might be worth your while to learn a thing or two more about app development.

5. Online tutoring

One more business idea that you could try out is tutoring people online. If you have a skill, knowledge of a language that’s in demand or anything similar, you can find students online and hold lectures via a webcam in order to make an income. For those who are still unsure about how all of this work, they can always find an agency that provides these services and start working from them. Later on, you can find your own clients and enjoy the luxury of not having to share your profit with anyone else. In time, you can even start hiring tutors and make an agency of your own.

In conclusion

As you can see, these ideas greatly differ in business type and model, which leaves you with so much room for customization. This will allow you to make a business model that fits your own lifestyle and aspirations. Also, it gives you a chance to slowly scale your business over the course of time.

Benefits of Partnership Between Employers and Training Providers

The partnership between employers and training providers is important for both small businesses and massive corporations alike. Small business owners find this to be a frugal option, seeing as how they can’t afford to hire experts, which means that they are forced to train their own employees to become experts. As for the big companies, by having a solid collaboration with an RTO, they can customize the training program so that it fits the needs of their company. In other words, they’re not training niche experts, in general; instead, they’re training experts with a specific set of skills necessary for the position that they’re about to assume. Here are several benefits of this partnership that you should know about.

1. The choice of target skills

When it comes to traditional, formal education, its biggest downside is the fact that it gives an uniformed format of education, instead of specializing. This is where RTOs have a much greater advantage. Instead of training your entire staff to do a plethora of tasks around the office, you, as an employer, get to choose courses that benefit your brand the most. Needless to say, this makes your job of delegating tasks much simpler, as well, seeing as how you get to assign functions to your staff according to their skills and abilities. This can also help you avoid a lot about bias in choosing functions for team members.

2. Preparing for the future

The most important thing about the company’s future is the consistency of staff. Now, the problem in this lies in the fact that people leave your employ all the time. They go someplace else, start projects of their own, retire or even go on leave. The latter might not fall under the same category as the first three, yet, it still makes a team member unavailable. So, you need to have someone capable to take their place in order not to allow for an absence of a single team member to cause downtime. Moreover, you need to plan for the growth, which is why you need to start preparing your staff in time. By having assistance from VET professionals, you can easier anticipate these changes and get a better understanding of the process necessary to prepare your staff for this.

3. Setting objectives

Perhaps the biggest advantage, and the most underestimated one out there is your ability to set the objectives for the training. Namely, this training costs effort, time and resources. We’re not just talking about paying for the course but also providing your employees with materials like Compliant Learning Resources. So, you need to know that you’re getting your money’s worth from this deal. You need to know how the performance of the employee will improve after the training. Other than this, you need to know how this will affect your employee retention rate. The last thing you need is for someone to complete the training, under your tutelage and sponsorship only to leave you once a better offer arrives.

4. Including your employees

Keep in mind that while employee training is a positive thing, it’s not necessarily seen as such by an employee who sees it as mandatory and unnecessary. For instance, sending someone on a course that will prepare them to do a task that they don’t really care about might cause the employee to leave or, at very least, underperform. Instead, you need to allow your team members to become an active participant in the decision-making process. This can be much more efficient with the sufficient amount of collaboration with the training provider. In fact, putting in touch the employee in question and the training provider is the kind of networking that works to everyone’s benefit.

5. Internal vs. outsourced training

At the very end, it’s important to mention that there’s another form of employee training, one that’s much more common, yet, also the one that we’ve failed to mention so far. We’re talking about the internal or the in-house training. This either requires you to hire trainers or appoint some of your team members as mentors (start a mentoring program). Such a course of action will tailor your mentoring program to the needs of your company and generate materials to be reused in the future. Nonetheless, by teaming up with the right training provider and learning material supplier, you can achieve all of that with the addition of a much higher quality of training program. After all, we’re talking about specialized RTO.

In conclusion

At the very end, a partnership between employers and training providers is a business world occurrence that takes place virtually every single day. In other words, it’s something that deeply affects your business model and your business plans. Still, until you know all the benefits that you get to reap from this relationship, you won’t be able to tell just how cost-effective it is to invest your time and resources to make it all happen.

Understanding the GDPR: What We Know at the End of 2018

Since the GDPR act was unveiled in May, it has led many companies to rethink and restructure the way they outreach and communicate with their current and prospective audiences. The new, stricter guidelines left many companies in the dark about how it will affect their businesses.

There are three main reasons why you should care about the GDPR:

  1. Failing to comply will result in fines
  2. Even if you’re outside of Europe, it’s likely you will need to comply
  3. Your customer database will be more accurate

Ultimately, companies and businesses have had two years to bring their policies up to date, but complying with the changes hasn’t been easy for everyone. Some companies have opted down the route of emailing their customers about the changes to their terms and services, whereas others have had to shut down traffic from certain audiences. For example, the Chicago Tribune had to bar certain regions from entering their website because their website did not comply with European GDPR guidelines.

Who Does the GDPR Affect?

Understanding who the GDPR will affect and how can often be confusing, given the amount of misleading and often inaccurate information online. The ICO is the only source of information that you need to follow regarding the rules and regulations of the GDPR.

So, the information below has been taken straight from ICO and Elizabeth Denham, the Information Commissioner in the UK, to help shed some light on who the GDPR affects and what you can do to adhere to its guidelines.

Personal data – this affects all information that can be used to identify someone. This includes:

  •     Names
  •     Emails
  •     Titles (careers)
  •     Locations

This also applies to both automated and manual data and even pseudonymous or key-coded data. In essence, if your business or service collects information that has the power to specifically identify someone, then GDPR will apply to you.

Email Marketing – if you rely on collecting customer’s email addresses in order to contact them, then you’re going to need to rethink the way you do that.

For example, if you’re an IT company and you want to inform people that you have a sale on, you’re going to have to prove your customers have specifically stated they’re happy to be contacted by you. Simply put, this means you will have to gain their permission in order to contact them.

There are various ways you can do this, the most popular method is by sending an online form to fill out with checkboxes. This means the recipient(s) of this email have to consciously tick a box if they would like to be contacted by you (the boxes, by default, will always be unticked). If your customer fails to respond to your email, it will be seen as dismissive and you will have no right to contact them.

Failing to abide by this rule will result in a fine or penalty depending on the severity if the action.

Understanding Charities and GDPR

One of the more controversial issues that stemmed from the GDPR was its effect on charities.

Several charities have misunderstood what the rules of the GDPR, leading them to email their donors asking them if they can still contact them, or ‘opt-in’ to their subscription service. The problem is that they never had to do this. Charitable organisations, for the most part, can still contact their donors because they fall under what the GDPR has categorised as ‘legitimate interest’ (direct mail also falls under this rule). This is a ruling that basically allows charities to keep hold of donors’ information, legally. Adrian Beney offers a simple example of how legitimate interest works:

“Here’s what we intend to do with your data. You can tell us if you’d prefer us not to”.

In contrast to consent:

        “Here’s what we would like to do with your data. Tell us if that’s OK”.

This has led to several charities losing thousands of donors because they did not read or at least understand the rules of the GDPR. Charities that chose to take the ‘opt-in’ route inevitably lost donors because not everyone will have responded, meaning these donors can no longer be contacted.

Flybe, Morrisons and Honda Have Been Fined

Big corporations have been tripped up by the GDPR regulations by failing to follow fairly simple guidelines regarding unsubscribed customers.

Flybe sent an email with the subject line “Are your details correct?” a smart and innocent way to get people to respond. However, Flybe sent that email to 3.3 million people that had already opted out and were consequently hit with a £70,000 fine.

Honda were also fined £13,000 after they emailed 290,000 people who had opted out of their marketing emails. Morrisons, in a similar incident, emailed 290,000 people regarding their new “Match and More” point scheme, but 131,000 people of that 290,000 had already opted out. This set Morrison’s back £10,500.

Ultimately, GDPR will be good for businesses because of the way it’s made us think about our online data and privacy policies. It’s forced us to think a bit more about who, online, has access to our data and how it’s being used. You could argue that several business have been exploiting our data for years, but now the GDPR is putting a stop to that.

Additionally, because customers now have to ‘opt-in’ to receiving marketing emails, businesses will lose all of the ‘false’ customers they had collected over the years. This means that when they’re correlating data, they can be sure that every customer is legitimate and isn’t simply a name on the mailing list that’s been dormant for months or even years.

4 Reasons Your Business Startup Needs Storage Space

In 2014 over 450,000 businesses were started in the United States. The constant economic growth post the 2008 economic crisis has been showing its face for a while now. One of the costliest expenses in any industry is space. Whether it is for storage, office or a production line, enough space is required for our enterprise to function properly. The ever-increasing prices of real estate make this a problem. Even more so for small businesses that are just getting started. The typical square footage being rented for a new small business usually revolves around 1,000. With the introduction of desks, electronic equipment, cubicles, and other office necessities, we do not have a lot of room left to work with. And renting additional space is not an option, again, because of the expenses involved. Here are the key points on how renting proper, adequate storage space is beneficial to our bottom line.

 

1. Optimizing space

 

When we lease some space, we need enough of it to house everything and everyone we need for business to run properly. And these are just the skeleton crew and the infrastructure. Even then, at the end of the day, we are left with very little room for anything else. In our beginner stage at least, it would not be a financially sound idea to rent additional space. This is the point where we can consider renting dedicated storage units. These are typically characterized by lower monthly rent, which makes it perfect for pure storage. Here we can leave advertising materials, filing cabinets, supplies of any kind, raw materials, desks, chairs, you name it. It is a good solution if you have a lot of assets of any kind that are not going to be immediately used.

 

2. Safety first

 

Another advantage of storage units over our garage is the level security it provides. Most facilities have constant video surveillance, guard personnel, pin-locks, perimeter fencing, and much more. The site manager will be onsite most of the time for any questions or need we might have. Also, we can distribute different pin codes for the locks on our units. What this will do, is provide us with detailed logs on who, when, and why has entered the storage unit. Also, there are contracts where we can ensure the contents inside our storage unit. For an extra fee, of course.

 

3. Redundancy

 

In the event of a catastrophe, heavens forbid, our stored assets will be safe off-site. Fires, especially electrical ones, flooding, and various natural disasters all pose a serious threat to our business. No matter where we find ourselves in the world, there is always some specificity we have to pay attention to. Sometimes it is just some cosmic joke or very bad luck at play. The saying “Do not put all your eggs in one basket” really starts to sound smart right about now. If we store our inventory, valuable equipment, and other company assets in the same place, that is a disaster waiting to happen. By separating our stored assets to multiple locations, we sever the chances of losing everything if worst comes to pass. This way if something does happen, at least we have a base to rebuild on, as we have not lost everything.

 

4. Going vertical

 

Since space is so expensive these days, we can maximize what we already have by going up, instead of to the side. Finding storage space with a higher ceiling, sort of speak will pay in the long run, greatly. By storing our assets vertically, we avoid renting greater surface areas which, obviously, cost more money. Yes, we would need to invest in scaffolding to form our giant storage shelves. Also, finding reliable electric forklifts in Australia, such as NFM Forklifts will prove to be very beneficial. They will save a lot of time and work hours by helping with the storing of assets at higher elevations. These initial investments will cost a bit more at the start but will save you money greatly in the long run. Not being forced to rent a second or even a third storing site can mean the difference between profit and going under. This reigns especially true for smaller companies in their initial phase of doing business.

 

Today’s global market is very atomized and competitive. There is always someone wanting their piece of the industry. By having a competitive advantage, no matter how small, these companies are at an advantage financially. Every dollar counts, especially when starting a business. One of the best ways to save money is to be rational with our leased-out space. Renting the smallest adequate space, but making the most of it is the winning recipe for running a successful business. No matter if your enterprise is a product based one or not, take as much away from these lessons and apply them yourself, today.

The Importance of Targeted SEO to Your Company’s Visibility (& Linkability)

SEO has often been viewed by businesses as an ethereal, mysterious thing that a company does for you, and with a sprinkle of magic marketing dust, you are ranking number one on Google for the right keywords and your niche. However, good SEO has been made up of a number of the same things for several years:

  • Good Web Design: While this goalpost has moved over the years, from optimized for desktop to optimized for mobile, from high-resolution video and photos to speed of loading, a modern web design that is responsive and provides a good user experience is essential.
  • Good Content: A website must have good content, from product pages and descriptions to landing pages and blogs, content needs to be informative, well written, and user-friendly.
  • Backlinks: These can be paid, earned, and social. Google expects businesses to pay for ads, earn links from reputable sites, and appear on social media. Link exchanges and guest posting is one of the best ways to earn backlinks. While the search engine still claims social links and shares do not affect ranking, they certainly can have an effect on organic traffic, and there is some debate about when they might become a legitimate factor.  

There is a bit more to it than that. The smarter Google becomes, the more it looks at websites like a human user does. Artificial intelligence and machine learning mean that user experience and relevance will continue to mean more than they ever have. This means SEO work needs to be targeted, implemented with a deliberate strategy, and treated as a continuous process.

Here are some reasons targeted SEO is important to your company’s visibility and linkability:

The Need for Linkable Content

As mentioned above, there are multiple kinds of backlinks. They are paid, earned, and social. The number of paid links your site has can be absolutely controlled by your ad spend. However, earned links can be partially controlled and deliberately built, and social links can be encouraged but only minimally controlled by you.

What is the key to earned and social links? Your content. It also determines how effective any paid links you have to your site are. Simply put, you need linkable content. Category or service pages, product descriptions, and thin blog posts are not link-worthy pages. Years of experience have taught link building companies what linkable content really is.

Fortunately, in November of 2015, everyone got a look at the Google Search Evaluator guidelines at the time. They confirmed much of what we had already learned. Google and users look for a few key things in your content, and Google uses those things to help determine your page rank. It is known as the E.A.T. principle:

  • Expertise: Not only does Google look at your company, but at the author of the content to determine expertise.
  • Authority: This is in the part where links come in. Outbound links to authoritative content establish you as an authoritative source, as do inbound links to the content itself.
  • Trustworthiness: This is also determined by organic, authoritative links to your content and the accuracy of what you have written.

Not only does content need to meet the E.A.T. principle, but it should also be informative and well written. Remember: Content is also a part of user experience, and thin content produces high bounce rates, sending users looking for the information they need elsewhere. It certainly means they will not link to it on their own website or share it on their social media profiles.

What makes content linkable is how informative it is, the clarity of the writing, and how well it is optimized for both search engines and real people. Without content that is worth linking to, it is difficult to either build or earn links.

Researching Relevancy

How do you know if your content is reaching the right searchers at the right time? Fortunately, this is easier to figure out than it ever has been — and yet more challenging as well. There is more data out there about users and their behavior on the internet than at any other time in history, and nearly any business can access this data through some simple analytics tools.

This means not only do we know what our potential customers are interested in, we know how they interact with the internet. Beyond just demographic analytics, we have access to behavioral analytics which are much more powerful.

All this data not only tells us what our ideal customers are searching for but how they are doing it. This can be taken from the general fact that over 60 percent of Google searches are done on mobile devices, and more people than ever are completing purchases on portable devices as well. You can also determine what devices your customers search on most frequently, whether they are iOS users or Android fans, and how much time they spend reading a blog post, and even how many searches they perform for a product or service before they make a purchase.

What this allows you to do is to target your content more specifically, and even create different content that will appeal to different sets of buyers. Relevant content is much more linkable, whether you are earning those links organically, want your users to share it on social media, or are engaged in a link building campaign targeting specific keywords.

Creating a Strategy

Now that you know why linkable content is necessary and you have established what is relevant to your potential customers, you need to create a targeted content strategy. Why? It’s simple: Without targets and specific goals, how will you know if your linkable content is working?

So what is a content strategy? It is deliberately creating content to support your efforts to rank for a specific keyword or set of keywords, and building and working to earn links to that content. This usually involves several pieces of content of varying lengths and types, internal linking, good onsite technical SEO, and content that is well written and informative.

A good SEO company will not only help you with your onsite technical SEO and link building but can also help you with your content strategy and creating linkable content. This entire process, which you should thoroughly understand, takes a lot of time, and unless you have a capable team in your marketing department, the time and money an outsourced expert will save you is more than worthwhile.

Filling in the Content Gaps

So now you understand the need for linkable content, you have done your research and know what is relevant, and you have a content strategy. Now it is time to fill in the content gaps on your website. Whether you have a robust blog filled with content or are just starting out, once you establish your content strategy, you’re going to find that you have content gaps.

What is a content gap? They are areas where you are missing content that is essential to your content strategy. It is essential that you fill these gaps in order to satisfy not only Google but your potential customers. You need the linkable content in order for targeted SEO to be effective.

Want to rank higher in Google for critical searches in your niche? Want your business to be more visible to searchers? It’s all about relevant content that is part of a content strategy, linkable content, and then building links to that content. Those are all a part of targeted SEO, the key to your company’s visibility and linkability.

STEAM Vs STEM: Adding Tech Skills to Your Resume

STEAM — science, technology, engineering, arts, and math —  is becoming a popular topic of discussion in educational institutions, but there is somewhat of a disconnect between education and the workplace. STEM careers prioritize technical skills, especially in the hiring process, which can make students rightly wonder what the point of additional arts and humanities training is.

In an educational environment, adding the “A” to STEM means students gain vital critical thinking, discourse, writing, and leadership skills, as well as greater understanding of arts and culture. This makes them excellent candidates for leadership and mentorship positions, and key allies in reducing employee churn. But when it comes to job applications, they know that recruiters and algorithms are both looking for mainly technical skills-related keywords.

The value of STEAM educated employees

Employees with a background in the humanities have a ton to offer, even (and especially) in technical roles. STEAM is about much more than learning art; the arts, humanities, and languages teach students about thought, logic, argument, ethics, and many other aspects of humanity. According to Concordia University the STEAM job market in the United States will grow by 14% by 2020, and even employers in highly technical fields are beginning to see its value. The arts give students a grounding set of both soft- and social skills, and arms them with different modes of thinking about the world. However, not everyone is convinced yet, and graduates entering the job market can be hesitant to express these skills in a job search.

If you’re into recruiting leaders, and people who improve the work environment around them, STEAM candidates are highly prized — or should be.

People don’t need to be in leadership roles for their leadership skills to be valuable. There are many different styles of leadership, and some of them don’t require a position of authority to be effective. Transformational leadership, one of the most effective styles, involves lifting up other group members and transforming the work environment to better achieve organizational goals and uplift other employees. Some of the most important characteristics of these types of leaders are emotional intelligence, mediation, and the ability to think in new and transformative ways. These are all skills honed in the study of the arts and humanities.

Another key trait possessed by people who have training in the arts is increased exposure to new and foreign ideas. These are people who have been taught how to learn, and learning is a skill in and of itself. So if you’re looking to hire people who will make learning new things a priority, who seek experiences outside of their comfort zone, and who will respond well to internal uptraining, the answer is STEAM.

If you’re looking for employees that will stick with you, and improve the performance of everyone around them, hire people with additional background in the arts and treat them right.

Attracting STEAM candidates

The trick is convincing students and job seekers that employers see those additional skills as valuable. It’s not enough simply to start looking for those skills. There are new generations of tech workers going through their training that need to be convinced to invest time and energy into the arts, or simply told that those interests are valid to pursue.

This means outreach during college career fairs, on websites, and on job descriptions. Start actively supporting and looking for the “A” skills in candidates by putting them into job posting descriptions. Start highlighting the value of these employees internally and externally, at company events and conferences, and build a culture of support and confidence.

As you build out culture and PR that values soft skills as well as technical skills, it may be necessary to retrain recruiters, interviewers, and adjust any keyword scraping algorithms. Many people groom their resumes specifically for certain keywords they believe companies want to see. A common strategy is to pick out keywords from the job posting into their applications. So changing those keywords is a great start.

In the end, the people you hire create your company culture. A culture infused with not only the skills that come from the arts, but the beauty and soul that comes from communities who are passionate about arts and humanities — that kind of culture sets employees and companies up for long-term success.

The Top 5 Reasons Why Sales Training Fails

When most people hear the word ‘sales’ the first thing that comes to their mind is ‘persuasion’. Yes, it is true that salespeople need to be persuasive in order to sell their products. However, it is difficult to persuade someone without understanding them first.

There is a science behind persuasion, and its Psychology. Knowing and understanding what is going on inside a customer’s mind is the key to finding the right timing, with the right words to say, to sell.

Having that said, don’t deep your toes into the water without these key takeaways of the infographic from Healthy Business Builder which details the 7 sales tips to understand the psychology of customers:

  1. Customers make decisions emotionally
  2. They’re egocentric
  3. Customers look for value
  4. You can never force them to do anything they don’t want to do
  5. People are suspicious by nature
  6. They want to experience the product immediately
  7. Most people are copy cats

To learn more about the 7 tips to understand the psychology of customers, check out the infographic below:

The Top 5 Reasons Why Sales Training Fails