The Importance of Targeted SEO to Your Company’s Visibility (& Linkability)

SEO has often been viewed by businesses as an ethereal, mysterious thing that a company does for you, and with a sprinkle of magic marketing dust, you are ranking number one on Google for the right keywords and your niche. However, good SEO has been made up of a number of the same things for several years:

  • Good Web Design: While this goalpost has moved over the years, from optimized for desktop to optimized for mobile, from high-resolution video and photos to speed of loading, a modern web design that is responsive and provides a good user experience is essential.
  • Good Content: A website must have good content, from product pages and descriptions to landing pages and blogs, content needs to be informative, well written, and user-friendly.
  • Backlinks: These can be paid, earned, and social. Google expects businesses to pay for ads, earn links from reputable sites, and appear on social media. Link exchanges and guest posting is one of the best ways to earn backlinks. While the search engine still claims social links and shares do not affect ranking, they certainly can have an effect on organic traffic, and there is some debate about when they might become a legitimate factor.  

There is a bit more to it than that. The smarter Google becomes, the more it looks at websites like a human user does. Artificial intelligence and machine learning mean that user experience and relevance will continue to mean more than they ever have. This means SEO work needs to be targeted, implemented with a deliberate strategy, and treated as a continuous process.

Here are some reasons targeted SEO is important to your company’s visibility and linkability:

The Need for Linkable Content

As mentioned above, there are multiple kinds of backlinks. They are paid, earned, and social. The number of paid links your site has can be absolutely controlled by your ad spend. However, earned links can be partially controlled and deliberately built, and social links can be encouraged but only minimally controlled by you.

What is the key to earned and social links? Your content. It also determines how effective any paid links you have to your site are. Simply put, you need linkable content. Category or service pages, product descriptions, and thin blog posts are not link-worthy pages. Years of experience have taught link building companies what linkable content really is.

Fortunately, in November of 2015, everyone got a look at the Google Search Evaluator guidelines at the time. They confirmed much of what we had already learned. Google and users look for a few key things in your content, and Google uses those things to help determine your page rank. It is known as the E.A.T. principle:

  • Expertise: Not only does Google look at your company, but at the author of the content to determine expertise.
  • Authority: This is in the part where links come in. Outbound links to authoritative content establish you as an authoritative source, as do inbound links to the content itself.
  • Trustworthiness: This is also determined by organic, authoritative links to your content and the accuracy of what you have written.

Not only does content need to meet the E.A.T. principle, but it should also be informative and well written. Remember: Content is also a part of user experience, and thin content produces high bounce rates, sending users looking for the information they need elsewhere. It certainly means they will not link to it on their own website or share it on their social media profiles.

What makes content linkable is how informative it is, the clarity of the writing, and how well it is optimized for both search engines and real people. Without content that is worth linking to, it is difficult to either build or earn links.

Researching Relevancy

How do you know if your content is reaching the right searchers at the right time? Fortunately, this is easier to figure out than it ever has been — and yet more challenging as well. There is more data out there about users and their behavior on the internet than at any other time in history, and nearly any business can access this data through some simple analytics tools.

This means not only do we know what our potential customers are interested in, we know how they interact with the internet. Beyond just demographic analytics, we have access to behavioral analytics which are much more powerful.

All this data not only tells us what our ideal customers are searching for but how they are doing it. This can be taken from the general fact that over 60 percent of Google searches are done on mobile devices, and more people than ever are completing purchases on portable devices as well. You can also determine what devices your customers search on most frequently, whether they are iOS users or Android fans, and how much time they spend reading a blog post, and even how many searches they perform for a product or service before they make a purchase.

What this allows you to do is to target your content more specifically, and even create different content that will appeal to different sets of buyers. Relevant content is much more linkable, whether you are earning those links organically, want your users to share it on social media, or are engaged in a link building campaign targeting specific keywords.

Creating a Strategy

Now that you know why linkable content is necessary and you have established what is relevant to your potential customers, you need to create a targeted content strategy. Why? It’s simple: Without targets and specific goals, how will you know if your linkable content is working?

So what is a content strategy? It is deliberately creating content to support your efforts to rank for a specific keyword or set of keywords, and building and working to earn links to that content. This usually involves several pieces of content of varying lengths and types, internal linking, good onsite technical SEO, and content that is well written and informative.

A good SEO company will not only help you with your onsite technical SEO and link building but can also help you with your content strategy and creating linkable content. This entire process, which you should thoroughly understand, takes a lot of time, and unless you have a capable team in your marketing department, the time and money an outsourced expert will save you is more than worthwhile.

Filling in the Content Gaps

So now you understand the need for linkable content, you have done your research and know what is relevant, and you have a content strategy. Now it is time to fill in the content gaps on your website. Whether you have a robust blog filled with content or are just starting out, once you establish your content strategy, you’re going to find that you have content gaps.

What is a content gap? They are areas where you are missing content that is essential to your content strategy. It is essential that you fill these gaps in order to satisfy not only Google but your potential customers. You need the linkable content in order for targeted SEO to be effective.

Want to rank higher in Google for critical searches in your niche? Want your business to be more visible to searchers? It’s all about relevant content that is part of a content strategy, linkable content, and then building links to that content. Those are all a part of targeted SEO, the key to your company’s visibility and linkability.

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STEAM Vs STEM: Adding Tech Skills to Your Resume

STEAM — science, technology, engineering, arts, and math —  is becoming a popular topic of discussion in educational institutions, but there is somewhat of a disconnect between education and the workplace. STEM careers prioritize technical skills, especially in the hiring process, which can make students rightly wonder what the point of additional arts and humanities training is.

In an educational environment, adding the “A” to STEM means students gain vital critical thinking, discourse, writing, and leadership skills, as well as greater understanding of arts and culture. This makes them excellent candidates for leadership and mentorship positions, and key allies in reducing employee churn. But when it comes to job applications, they know that recruiters and algorithms are both looking for mainly technical skills-related keywords.

The value of STEAM educated employees

Employees with a background in the humanities have a ton to offer, even (and especially) in technical roles. STEAM is about much more than learning art; the arts, humanities, and languages teach students about thought, logic, argument, ethics, and many other aspects of humanity. According to Concordia University the STEAM job market in the United States will grow by 14% by 2020, and even employers in highly technical fields are beginning to see its value. The arts give students a grounding set of both soft- and social skills, and arms them with different modes of thinking about the world. However, not everyone is convinced yet, and graduates entering the job market can be hesitant to express these skills in a job search.

If you’re into recruiting leaders, and people who improve the work environment around them, STEAM candidates are highly prized — or should be.

People don’t need to be in leadership roles for their leadership skills to be valuable. There are many different styles of leadership, and some of them don’t require a position of authority to be effective. Transformational leadership, one of the most effective styles, involves lifting up other group members and transforming the work environment to better achieve organizational goals and uplift other employees. Some of the most important characteristics of these types of leaders are emotional intelligence, mediation, and the ability to think in new and transformative ways. These are all skills honed in the study of the arts and humanities.

Another key trait possessed by people who have training in the arts is increased exposure to new and foreign ideas. These are people who have been taught how to learn, and learning is a skill in and of itself. So if you’re looking to hire people who will make learning new things a priority, who seek experiences outside of their comfort zone, and who will respond well to internal uptraining, the answer is STEAM.

If you’re looking for employees that will stick with you, and improve the performance of everyone around them, hire people with additional background in the arts and treat them right.

Attracting STEAM candidates

The trick is convincing students and job seekers that employers see those additional skills as valuable. It’s not enough simply to start looking for those skills. There are new generations of tech workers going through their training that need to be convinced to invest time and energy into the arts, or simply told that those interests are valid to pursue.

This means outreach during college career fairs, on websites, and on job descriptions. Start actively supporting and looking for the “A” skills in candidates by putting them into job posting descriptions. Start highlighting the value of these employees internally and externally, at company events and conferences, and build a culture of support and confidence.

As you build out culture and PR that values soft skills as well as technical skills, it may be necessary to retrain recruiters, interviewers, and adjust any keyword scraping algorithms. Many people groom their resumes specifically for certain keywords they believe companies want to see. A common strategy is to pick out keywords from the job posting into their applications. So changing those keywords is a great start.

In the end, the people you hire create your company culture. A culture infused with not only the skills that come from the arts, but the beauty and soul that comes from communities who are passionate about arts and humanities — that kind of culture sets employees and companies up for long-term success.

The Top 5 Reasons Why Sales Training Fails

When most people hear the word ‘sales’ the first thing that comes to their mind is ‘persuasion’. Yes, it is true that salespeople need to be persuasive in order to sell their products. However, it is difficult to persuade someone without understanding them first.

There is a science behind persuasion, and its Psychology. Knowing and understanding what is going on inside a customer’s mind is the key to finding the right timing, with the right words to say, to sell.

Having that said, don’t deep your toes into the water without these key takeaways of the infographic from Healthy Business Builder which details the 7 sales tips to understand the psychology of customers:

  1. Customers make decisions emotionally
  2. They’re egocentric
  3. Customers look for value
  4. You can never force them to do anything they don’t want to do
  5. People are suspicious by nature
  6. They want to experience the product immediately
  7. Most people are copy cats

To learn more about the 7 tips to understand the psychology of customers, check out the infographic below:

The Top 5 Reasons Why Sales Training Fails

 

10 Most Common Accounting Mistakes of Small Business

Many of us already know how time consuming and also expensive the errors are in accounting, if you make a mistake in the financial statement of your small business. You definitely need to stop making some common accounting errors to protect the small business of yours. Find an Local Accountant in UK, to do the accounting tasks of your small business for you.

As according to Buzz2fone.com, accounting error is very common but one should avoid any mistakes. There many things one can do to avoid this

Here are 10 common mistakes you should be avoiding:

  • Errors in Data Entry

All business transactions you record have to be complete and accurate. With erroneous information entries in account books, an inaccuracy of financial health becomes prominent. You will file government forms incorrectly which can lead to penalties.

  • Omission Errors

If you fail to enter a business transaction it will result in serious accounting mistakes. As you haven’t recorded some business expenses, it can lead to no tax reductions.

  • Too Much Time Spending on Tasks

Wasting too much time in an accounting process is not applicable as that time can be used to generate revenue. As you are small business owner you must focus on how to bring more money to your company.

  • Trashing Receipts

If you throw away any receipts, it destroys the proof of any transaction which might be required in some time. Receipts are required to show consistency in accounting books. To prepare for an audit, receipts are very important.

  • Mixing Business and Personal Funds

You must avoid using same accounts for both personal and business purposes. It can create mess your finances. Confusion of transactions will be big and it will be very difficult to handle.

  • Assuming Profits and Cash Flow as Same

When you are managing your finances you must treat the cash flow and profits differently. Though both cash flow and profit deal with the income and the expenses, measuring of money is different for them. Sometimes business owners confuse these two and think that they have more money than they actually do.

  • You Haven’t Reconciled Your Financial Books with the Bank Statements

Do not forget to make entries in your account book every time. You must double check your books to ensure their accuracy of data. When you fail to reconcile your finance books, it could lead towards such errors that might stay unnoticed for a longer period of time. It becomes harder to correct the mistakes if you leave them for long time. You can catch the mistakes earlier with bank statement reconcilation.

  • Failing to Go with the Budget

It is important to plan ahead of time but when it comes to running a business people often overlook that aspect. It is easier to plan your next move if you create a budget. Budget focuses on your goals. It helps to increase profits. With budget you get know where your money is coming from and also where it is going to. Adapting to change becomes easier for you if you make a budget.

  • Not Measuring The Progress

Never forget to notice the bigger picture of your business. You must know how you are doing in your business because otherwise you won’t be able to improve it. When you measure your business performances, you can spot both weak and strong points in your process.

  • Ignoring Signs of Needing Any Help

You must know when it is time for you to pass your accounting responsibilities to Accountants Services in UK. As your business grows you must delegate your tasks. You don’t earn money from accounting even if you invest time in accounting. Pass your bookkeeping responsibilities to an expert.

 

Social Marketing Tactics Every Business Owner Should Be Using

Small local businesses, global enterprises, you have something in common – regardless of your chosen market and busyness type, you should strive for social media dominance in order to boost recognition and pave the road to long-term success. Quite simply, we live in a social-media-driven world, and it would be a terrible waste if your brand didn’t try to reach the eyes and ears of a three-billion-strong social media audience.

However, the road to social media superstardom is not as short and picturesque as you might think, as the overly-competitive arena begs of companies to up their social marketing strategy and fight fiercely to surpass the competition. With that in mind, let’s take a closer look at some of the best social marketing tactics that will help your marketing strategy propel your brand towards new heights.

Define your social media goals

First things first, it’s not just about being present on social media or posting whenever your social media manager feels like it – it’s about having a clear battle plan, supported by realistic and attainable goals. So, much like your other departments, your marketing team needs to set up S.M.A.R.T. social media goals that are:

  • Specific – what do you hope to achieve on social media? Improved click-through rate? Better brand awareness? More conversions? All of that and more? Good, you can move on to the next step.
  • Measurable – how will you measure your performance on social media? You need a quantifiable metric that will tell you exactly how many new visitors, followers, and customers you’ve gained. Remember, without hard data, there’s no way to gauge your progress.
  • Attainable – every social media goal needs to be realistic and attainable. Supported by an amazing brand identity, you can hope to make a boom in the social media arena, but don’t expect to gain millions of followers in six months’ time.
  • Relevant – why post anything if it’s not going to benefit your company, its recognition in the market, or help you gain new followers? The SM goals you set need to be relevant for your business, but they also need to be relevant for your viewership. After all, they are driving force behind your success.
  • Timely – deadlines are important, they give your employees the incentive to push for better results and they make goals easier to reach. If you attach a deadline to a social media goal, you’re more likely to achieve it efficiently and effectively.

Choose the best platforms accordingly

Every business should be present on every social media platform out there in order to expand its reach and grab the attention of numerous audience types. However, not all SM networks were created equal, and not every SM platform will benefit your brand equally.

With that in mind, it’s important to research your most relevant channels of communication and focus on growing these instead of wasting your time appealing to a nonexistent audience somewhere else. For B2B brands, it’s usually a network like LinkedIn or Google+ that will be the most fruitful, while B2C brands can make great success using Instagram and Facebook.

Focus on content marketing

In the online world, content is king for a myriad of reasons. Simply put, stellar content is what will separate your brand from the competition and establish an emotional connection with your audience. However, even though your content needs to be in line with your brand identity, you should also gather relevant feedback by posting paid surveys online and incentivizing your audience to share with you their likes and dislikes.

Deep industry insights such as these will go a long way in boosting your entire social media and content marketing strategies, giving you the information and drive to craft amazing content across the board. Be sure to diversify your content pool as well in order to make it shareable across all relevant SM platforms.

Never let your accounts fall silent

A silent account is no different than a nonexistent one. If you fail to post stellar content on a regular basis, you will lose the interest of your followers and your SM strategy will suffer as a result. After all, how do you expect to grow your audience if your reach has plummeted?

Remember, regular posting builds traction and interest, so it’s not just about wowing your audience with amazing storytelling and relevant information, it’s also about putting that information in front of them every single day.

Combine stellar content with influencer marketing

Last but not least, every growth-oriented company should leverage influencer marketing to gain better exposure, extend its reach, and boost brand recognition and trust across the online universe. A useful trick you want to implement from the get-go is actually focusing on landing micro-influencers instead of their multi-million-follower counterparts.

Why, you ask? Because micro-influencers that only boast a couple of hundred thousand followers tend to preach a more trustworthy story, and they tend to have loyal followers who actually act on their trustworthy advice.

 

Social media marketing should be an inextricable part of your overarching digital marketing strategy if you want to make it big in the online world and attract the expansive digital audience towards your brand. With these winning tactics at the ready, you can go ahead and propel your brand towards long-term social media dominance.

The Human Side of HR: What Makes a Great Administrator?

Businesses are made up of a multitude of working parts. From upper management down to the mailroom, everyone has a vital role to play. HR managers are an essential part of maintaining a well-oiled machine; they take care of the people who work there and maintain the kind of workplace that inspires people to turn up day after day, year after year. They are the people behind the people. In order to do their jobs effectively, HR managers need to have a variety of skills in their toolbox.

Hire the Right People

Hiring is a major part of HR responsibilities. It’s important to hire the right people; you want them to be engaged, capable, and in possession of a skillset that compliments the current work goals and progress. An experienced HR manager needs to know how to hire the kind of person who fits the company culture and values, and who will assist in reaching long-term goals as well as immediate needs. The wrong person, or hiring a good employee for the wrong position, can be detrimental. The right person can not only fit into your corporate culture but can help that culture grow along with the business.

Effective Training

A good hiring manager can recruit employees with all the skills required to shape the company’s ability to succeed, but they also need to help mold the employee’s skill set into their brand and workflow through comprehensive and effective training. An employee with a wealth of talent needs to know how to apply that talent, not just for best results but also in compliance with legal and labor laws. A thorough training regimen outlines expectations, any company-specific training, as well as what the employee can expect from the company. This communication is vital to ensuring everyone, including the company, can comfortably fulfill their expectations.

Employee Retention and Satisfaction

The link between employee engagement and revenue is well-established. A skillful HR manager is the cornerstone of employee satisfaction — and employee satisfaction is the key to engagement. HR can utilize programs designed to show appreciation for employee work; anything from food to incentive programs can energize employees. Likewise, public praise and spotlighting distinguished employees as well as a culture of positive reinforcement can be effective. HR must also stay on top of employee needs, whether it be in benefits offerings or promotion and salaries. Employees should feel needed, appreciated, and like they have something to work towards.  

Conflict Resolution

One of the more complicated aspects of HR is conflict resolution. An effective HR manager should be patient, even-tempered and able to navigate employee interpersonal and professional relationships (as they apply to the job) with a delicate touch. HR should be attuned not only to the needs of the company but of the employees as they apply to a productive and effective workplace. Conflict resolution can range from small interpersonal spats to the larger legal issues, such as sexual harassment. It is important that HR managers be thoroughly educated and knowledgeable about conflicts of a legal nature, for the safekeeping of both employees and the company.  

Follow Through

Your employees rely on you to make sure their work lives run smoothly. From benefits to paychecks, they need you to make sure the company fulfils their end of the employee contract. Prompt follow-through shows your employees their well-being is important and the company is invested in making sure they are in a safe, productive atmosphere. If employees do not trust HR, they’ll be less likely to seek out solutions to any problems from HR. They will be more likely to become bitter or malcontent, grow stagnant in terms of work or look for employment elsewhere.

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An HR manager who utilizes these skills will be able to work effectively and harmoniously with their company and workforce. Their administration skills can help boost productivity and make the workplace somewhere employees look forward to turning up for a long, happy future.

Common HR Mistakes Startups Make

Regardless of how small or large your business is, the team that you assemble to work for you is an essential component to its success. As soon as you begin hiring staff members to join your startup, you must take on important human resources responsibilities. In many cases, hiring and developing talent as well as maintaining relationships with each team member can be stressful and challenging, and serious mistakes can be made.

Approaching the hiring and management tasks professionally from the start is essential for the success of your startup. It can reduce the number of issues that you run into and their severity. This means that you need to develop and follow effective human resources policies and processes immediately, and these should be scalable to accommodate growth in the years to come.

Identifying common human resources mistakes that startups make can help you to avoid making these same mistakes yourself. These are among the more common mistakes that startups make in the realm of human resources.

Not Seeking Professional Assistance

It may seem like hiring an employee to join your team is a relatively straightforward process and that you require little to no help with it. However, hiring a human resource professional as soon as possible to facilitate the hiring and management processes can help you to choose the right individuals to join the team. This step could also help you to retain the talent that you have worked so hard to recruit.

A good rule of thumb is to add one HR manager for every 50 employees on your team. This ensures that each individual on your team is properly managed. It also can help your HR team to identify potential issues that need to be addressed, answer their questions to promote happiness in the workplace and more. It is wise to have your HR professionals hired before adding even more individuals to join the team.

Hiring the Wrong Individuals

Entrepreneurs may be stressed with many responsibilities related to starting and growing a young business. With this in mind, it is understandable that you may take the approach of hiring any individual to join your team who has the right skillset and experience. However, there are many other factors to consider when making a hiring decision than simply the credentials on a resume. For example, a new-hire should have the right mentality to fit into corporate culture, solid personal skills to be an asset to the team and more. Your hiring process should successfully screen applicants in all relevant areas.

When you hire the wrong individuals for your positions, you may have operational issues. These individuals or others in the team could become discontent when new-hires are a poor fit, and your employee turnover rate may escalate. This type of employee experience could ultimately cost the company a substantial amount of money. To combat this, you need to have a solid financial plan for your business, and you need to stick to it. This plan should focus on standardizing the hiring process and creating clear, effective criteria to make a hiring decision by.

Not Having Strong Company Culture

Many of the largest and most successful corporations have a strong and identifiable company culture. For example, Apple is known for its outside-the-box thinking and for hiring creative individuals with fresh perspectives. You may assume that a company’s culture simply develops over time on its own, but the reality is that culture is created by the business owner though individualized decisions. For example, the interactions between team members and management can lay the foundation for culture. Without culture, your business may flounder.

Because of how important company culture is in even small companies, you need to understand how to create it. Choosing policies and processes that are aligned with the culture that you want to achieve is important. Your management team’s interactions with staff members also should represent culture. As you create corporate policies and business processes, the concept of corporate culture should also be in mind.

Failing to Develop the Team

While you may go to great lengths to hire new team members by focusing on their experience and skills, the business world is constantly changing. You need your existing team to be dynamic, and their ability to grow to meet changing needs is directly tied to the training opportunities that you provide to them. Keep in mind that your team members may also be personally interested in advancing within their career. They do not want to feel as though their skillset is outdated, and they may have a goal of climbing the corporate ladder within your company.

Developing your team begins during the onboarding process, which is a time when a new-hire learns about company culture and professional development programs available to him or year. These development programs could include in-house training and mentoring, assistance obtaining certifications, college tuition reimbursement and more. Development opportunities should be offered, encouraged and available to team members free of charge.

Final Word

While many aspects of your business operations require constant attention and thoughtful effort, hiring the right individuals to join your startup team is essential. Unfortunately, many entrepreneurs make serious hiring and management mistakes, and these can ultimately be detrimental and costly to the business. If you are preparing to hire team members soon or if you are facing HR and management challenges, it may benefit your business to reassess your human resources efforts and strategies.

5 Tips for Running a Startup from Your Home

Starting a new business out of your home is a financially-savvy decision in many cases. Approximately 69 percent of entrepreneurs make the decision to base their startup out of their home, and for good reason. When you run a new business out of your house, you can save a tremendous amount of money on overhead. With substantial technology now available to facilitate a work-at-home environment, many entrepreneurs are not hindered in any way by running operations out of their house.

In fact, many of the most successful companies known around the world today were started at home. Just a few of these include Apple, Google, Amazon and Hewlett-Packard. As smart as it may be for you to launch a business from home, there may be some challenges to overcome. These helpful tips will guide you on a surer path towards success with your new home-based business.

Establish an Organized Work Area

Even through you are launching a business from home, you still need to have a professional, dedicated space to conduct your work activities. This should be a space that is free from distractions and that will not co-mingle with living activities for you and other occupants in the home. One idea is to remodel a spare room and to transform it into a functional home office space. This space ideally will hold all of your business equipment and furnishings. For example, you may need a computer, a printer, a copier, a landline phone, a desk, a work table, seating for clients, storage space, shelves and more.

Remember to also focus on the environment. For example, lighting and temperature can affect your productivity level and your ability to concentrate. As you remodel your space to create a home office, remember to focus on these important elements.

Create a Realistic and Practical Work Schedule

One of the many benefits associated with starting a business from home and being your own boss is the ability to have a flexible schedule. With a flexible schedule, you may be able to enjoy a better quality of life and better manage a work-life balance. However, this type of schedule may also lead to the likelihood of wasting time throughout the day. For example, you may be inclined to sit down in front of the TV for a quick break, but that break could easily extend for an hour or longer unintentionally.

To avoid wasting your valuable work time and to maximize productivity, it makes sense to create a schedule for your workday. Select a firm starting time as well as a finishing time. You can give yourself small breaks during the day, but most of your personal activities should be tackled outside of your work hours. There are some excellent time management and project management applications and programs that you can use to schedule your time as well as to monitor your breaks and non-work activities.

Find Support

Some entrepreneurs try to handle every task associated with running and growing their business. This requires them to wear many hats and to try to be an expert in everything that they do. This essentially can pull your attention away from the tasks that you are truly good at and that require your personal attention. Some tasks may easily and successfully be outsourced to professionals. Because of their expertise, you may enjoy better results and be able to use your time more effectively in the process.

When you search for independent contractors or freelancers, look for individuals who have expertise in an area that you are weak at and who charge affordable rates for their services. An outsourcing relationship should ideally add value and help you to work more efficiently.

Connect with Others

It is easy to feel isolated and closed off when you work from home, but it can be detrimental to your efforts to seal yourself off. Reach out to other home-based business owners in different ways. These may be individuals in a related field that you may be able to work with professionally. It may be people in unrelated fields who you simply socialize with to get support as needed, get recommendations for service providers and more.

While there are online groups that you can join, try to find live support groups or networking groups as well. These could be professional groups and clubs, or the y could be informal groups that you pull together on your own and that grow over time. You can even use these groups to casually promote your products and services.

Choose Cost-Effective Marketing Strategies

Regardless of whether you run a home-based business or your base of operations is in a more professional environment, marketing is essential. However, you likely decided to launch your business from home at least partially to conserve funds. Understandably, you also want to conserve money on marketing without negatively affecting business profits and growth.

There are many cost-effective marketing options to consider, such as through social media, email marketing, cold calls, networking events in your local area and more. Remember to use your professional network to get the word out as well. You could spend a fortune on marketing, but a cost-effective campaign that is based on thoughtful, focused effort may have just as large of a return.

In Conclusion

When you run your own business out of your home, you have the flexibility and freedom to manage your activities in any way you desire. While there are no hard and fast rules regarding most aspects of your operations, you can see that these tips can help you to remain as productive as possible while also bolstering your chances for success. As you move forward, keep these tips in mind.

5 Tips for Startups for Achieving Global Reach

Sometimes, your product or service will be such that there’s no practical reason to restrict your operations to your local region. In this situation, it might be more lucrative to aim for global reach. Sure, you don’t have to appeal to the whole world at the same time, however, sometimes it’s enough just to make your product universally available. In order to get the most out of it from the very start, you need to learn how to achieve a global reach with your startup in the simplest, most cost-effective way. Here are five tips that might help you out.

Build a highly graphic brand

One of the first lessons that every startup should take is one made by one of the world’s largest brands Coca-Cola. During their Ramadan campaign, they removed all the labels from their cans, yet all the world was still able to clearly recognize their products. The color of the cans, as well as the iconic curved white line in the middle, is as clear of an indicator for the brand as its logo, however, unlike the logo, it is completely language-independent. Of course, the chance of a startup reaching the same level of brand recognition isn’t that high, however, what you can do is set your mindset in this direction. For instance, you can try to tell your story in images rather than verbalize it and in this way breach the language barrier.

Outsource

In the present-day business world, achieving a global reach is nearly impossible without outsourcing. This is due to the fact that you simply can’t reach that quality of service with your in-house team without some major investments. Subsequently, if you reach a certain level of expertise in your own field of specialty, you will start outsourcing certain features, and in this way more than justifies this deficit. As for the quality of services, outsourcing significantly expands your talent pool. For instance, you get to work with a renowned Hong Kong SEO company, collaborate with customer service experts from India and manufacture products in China. In other words, you get a much higher department cost- efficiency on every level possible.

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Remote workers

Aside from working with remote agencies, you can resort to hiring individuals in the same manner, as well. With remote workers, you get to increase your talent pool, which can help you get the most efficient experts on your team, without going through too much trouble. However, aside from this transparent efficiency in productivity, you also get to diversify your operations. In other words, you get to further diversify your company, which may give you a greater insight into a greater number of regions. All in all, in a situation where you decide to include another market to the list, you get the privilege of knowing at least one local professional that you can rely on, even if it’s just an advice you need.

Competition

One of the greatest misconceptions about the competition is the idea that this is somehow an exclusively bad thing. In reality, this is only true if you have nothing fresh to offer. Competitors that come before you can prepare the market for your arrival and even make a contrast in favor of your superior offer. Upon your arrival, the local customer base will compare you to your competitors and, if you have a superior offer, you will be regarded more highly than if they had no point of reference whatsoever. Moreover, a healthy competition indicates a well-developed market, which often turns out to be much more lucrative.

Providing customer support in more languages

Finally, there’s no better way to show the local market just how highly you value them as customers than to address them in their local language. While creating a local version of your website (with a local extension) is a great idea it is even more important to include a customer support in their language. This is due to the fact that such a thing provides a direct value to your customers, which is something that they are bound to appreciate. In the era of chatbots, this can be pulled off even without having to hire local customer support representatives or outsourcing to a local customer support agency.

Conclusion

Keep in mind that each region has its own rules of the game and that sometimes startups have a hard time penetrating their local market, let alone becoming an international trend. Sure, starting a campaign for every single region is certainly more efficient but it isn’t necessarily worth your while. For the time being, establishing a global presence through the above-listed five methods might be your safest bet.

5 Ideas to Give Your Startup a Tech Boost

When faced with a productivity problem, instead of having to expand your workforce, try to come up with a less-risky solution. After all, a workload increase might be just a fluke, which means that hiring more people might not work out for you in the long run. Furthermore, you might be surprised just how many aspects of your business could use a bit of improvement. That being said, here are five ideas you can turn to in order to give your startup an immediate tech boost.

Automated finances

The first thing you can do to introduce your business into the 21st century is automating your financial processes. Namely, you can start by paying your bills online. An average business spends about $12 on paying a single bill, whereas, if done electronically, this can be reduced to as little as $1,5. Apart from saving you a small fortune over the course of years, automating your finances like this will also save you a lot of time.

Apart from this, you might want to automate your payment collecting system which will make it much easier for you (or your accountant) to make financial estimates and projections. A lot of people downplay the importance of doing this in digital form. However, it gives you a greater overview of your company’s incomes and outcomes. In other words, if there is any foul-play in your company or an irregularity of any kind, it will be much easier to notice it. That is to say that, as long as everything is running smoothly, handling your finances will take a lot less effort.

Digital marketing

The next aspect of your business that is in desperate need of digitalization is your marketing. First of all, digitizing your marketing is nowhere near as difficult as you might have assumed. Sure, SEO, PPC marketing and Facebook advertising may require a bit more finesse and expertise, but you can easily establish your social media presence, reach out to influencers and start blogging on your own. In fact, businesses on a budget have so many free tools and resources available, that it becomes plain reckless not to use them to your benefit.

The greatest advantage, however, lies in the availability of reliable learning materials. Never before was it so easy to acquire a skill, whether through independent internet research or by taking an online course. All in all, improving your digital marketing is definitely a tech boost that your company needs and stands to benefit from greatly.

Proper office hardware

In previous two sections, we went to lengths to discuss the way in which your company can benefit from various tech trends. However, the way in which these platforms run and perform greatly depends on your hardware. While renting out office hardware may seem like a growing trend, it is still more reliable to simply purchase your own equipment.

Keep in mind that different laptops have different keyboard sensitivity, screen size and other similar properties, which is why you want to appease the majority by getting their preferred brand. For instance, you can get Lenovo X1 laptop for those staff members who need high-end machines.  

Customer service

When it comes to the general user experience (UX), there’s nothing more important than customer service. This, however, is a double-edged sword. Sure, showing professionalism can do wonders for the overall brand loyalty and help your audience pay more attention to you as a business. Apart from this, it can also make a massive improvement in your damage-control efforts (a sizeable PR boost). However, its absence can harm your brand in more ways than you can imagine.

There are two tech-savvy solutions to this problem. The first one, that is much more popular, is the idea of outsourcing your customer service to countries such as India that particularly specialize in this area. The second, more cost-effective option, is to look into chatbots. Throughout the years, these chatbots have grown much more reliable and sophisticated. Moreover, they respond instantly, which is always a huge plus.

Collaboration

At the end of the day, by properly utilizing the trend of telecommuting, you can expand your talent pool and run a more frugal business. First of all, you won’t have to pay for travel expenses (which also reduces the carbon footprint of your company). Second, you won’t have to lease a bigger office, seeing as how a significant part of your workforce will be operating from their own homes. All in all, hiring remote workers and freelancers is much easier if done through specialized platforms. Also, collaboration tools will help you coordinate these teams when working on massive projects.

Conclusion

One of the first things that you might have noticed is the fact that there is a tech solution for virtually any potential problem your company might be faced with. However, whether or not you manage to embrace and enforce it in your office depends exclusively on your own managerial skills, as well as how tech savvy you are. Nevertheless, even if you don’t intend to use most of these trends, just knowing they’re available can be quite reassuring.