Starting fashion business in 2022: Essentials

If your New Year’s decision is to finally start up a fashion business, then there are useful tips you could use as guidance. It’s not too complicated to start a business but you have to take care of legal matters and do the creative part as well. Scroll down to read about starting out a fashion business in 2022.

Learn and make contacts beforehand

If you enter the business like a complete amateur, you might make some mistakes you otherwise wouldn’t. It would be good if you had a formal education when it comes to business or marketing, but it is not mandatory as long as you have talent and perseverance. You should learn the industry standards, make contacts and learn from them. Professionals who have already succeeded can be great mentors.

Registering Your Clothing Line

Your first legal step is to register your clothing line. This is mandatory and you can choose if you want to register a limited company or sole proprietorship. It is recommendable to consult a financial advisor for this matter. Your funding and taxes can depend on the type of business. While sole proprietorship means you and your business are the entity in the eyes of the law, a limited company is an opposite. In case you had any debts, having a limited company wouldn’t affect your personal assets. Sole proprietorship, on the other hand, can be easier when it comes to paying taxes. 

Create a good business plan

A business plan is mandatory if you are serious about your business. There are several questions that a good business plan should answer. First, you should think of ways of funding the business. It can be crowdfunding, angel investment, start-up loan, or self-funding. The last one requires some personal assets. It should also deal with questions like how, when, or where you are going to manufacture and distribute the clothes. Start-up costs are not just for registering the business, it’s also website development if you sell online, storage space, photography, IT hardware, stock, and others

Find your niche

You’ve probably heard that finding a niche or filling gaps in the fashion industry is something good. It is true that if you manage to find something that others don’t have, you will have a huge advantage. This is where your creativity matters. The uniqueness doesn’t have to be about the clothes, it can be about the whole approach you have, the inclusivity, website functioning, etc. If you see that many people work from home these days, designing comfortable but still fashionable clothes for the home can be an interesting idea. 

Designing or dropshipping?

Photo by Karolina Grabowska from Pexels

Maybe you’re not a creative person and you only want to sell but not to design. This is fine and there is an option for you called dropshipping. Basically, it’s reselling from wholesalers. You should find a reliable platform from where you could order your clothes. In the early stage of your business, you should already decide whether you want to design or stick to business strictly. Your partner wholesaler company should be related to the niche you chose. If you choose your target group to be urban women, then wholesale party dresses can be considered a desirable product. 

Fabric sourcing, manufacturing, and production

If you have contacts in the industry it can be helpful in this phase of business development. Local fabrics can be good partners for fabric sourcing or even manufacturing. There are online designers’ communities and you can chat or meet with people who can share their experience and contacts with you and give you useful advice. You might not even need outside help in the early stages since your production volume might be low, but contacts are always useful. Other than fabric sourcing and manufacturing, you should deal with distribution and retailers.

Develop your brand

In this stage, you have already registered your brand, started the production and distribution. Your brand is out in the market. Build brand awareness by having a good website with SEO properly done. Your website can be an online store and for this, you are probably going to need customer support service. Digital marketing on social media can help a lot as well. Tell your story, clients like to hear something personal and unique. Bond with the potential customers. You can make giveaways or participate in local events as a sponsor. Instagram and TikTok stars can enhance your brand’s popularity in exchange for some free items, etc.  Don’t forget that the best brand awareness comes from good quality and service that people will later recommend to their friends. 

Now that you know some basic steps for starting out a fashion business, don’t hesitate to make your plans work in 2022. Make contacts, see wholesale websites, online designers’ communities and make sure you do it all legally with proper registration.

Efficient Ways of Increasing Productivity at Work in 2022

Since the beginning of the COVID-19 pandemic and the following restrictions and lockdowns, an increasing number of individuals were forced to work from home, finding it quite difficult to maintain focus and productivity in these unprecedented circumstances. And as the pandemic is slowly dying down and more and more people are going back to the office, achieving the same level of efficiency they once had at work seems like a demanding goal for many. If finding ways to be more productive deserves a place on your 2022 to-do list as well, here are some simple yet efficient strategies that might help:

Work in 90-minute sections

Research conducted at Florida State University has come to the conclusion that elite performers such as chess players, athletes, and musicians who work in 90-minute intervals or less tend to be significantly more productive than their counterparts who work in longer sections. They also concluded that the best-performing individuals often work approximately 4.5 hours each day. These are some interesting findings you might want to incorporate into your own work schedule as well, for a more productive workday.

Adhere to the “two-minute rule”

In an effort to make the most of those small windows of free time you might get at work, many experts recommend implementing the “two-minute rule”. The idea behind this method is to immediately do any action or task that takes two minutes or less to finish as soon as you notice it, if you have some spare time to complete it. Finishing small tasks straight away instead of putting them off for later is thought to actually take less time overall, and lead to higher productivity due to no disruptions in the workflow.

Impose stricter deadlines

Even though stress is generally considered to be quite a negative and damaging thing, a small and manageable amount of self-imposed stress might actually be quite beneficial when it comes to increasing productivity. It turns out that being under low pressure can give us more focus and motivation to successfully reach our goals. To that end, you might want to try giving yourself stricter deadlines when working on open-ended projects. It’s surprising to learn just how fast and efficient one can be when they are racing against the clock.

Take advantage of massages

Physical health is just as important for productivity and concentration as your mental performance, and relaxing massages could present the perfect solution. They help to reduce stress levels, boost the immune system, promote wellness, and even ease the back and neck pain that’s often associated with prolonged working hours. Due to these and many other benefits, it’s recommended to invest in a great handheld tool such as the brilliant Melo massager for encouraging relaxation and pain relief. Being small and easy to use, such a massager could be utilizied both in the office and at home to reduce muscle fatigue and soreness, and relieve built-up stress that’s preventing you from being an alert, focused, and productive worker.

Take frequent breaks

Although it might sound counterintuitive to many, taking a few scheduled breaks from your work could actually help to improve focus and productivity. By allowing you to refresh and recharge, breaks can lift the mood, boost concentration and attention, and give you the opportunity to maintain a more constant level of high performance. For that reason, it might be a good idea to take regular breaks during your workday, such as taking a five- to ten-minute break once every hour.

Stop multitasking

In the fast-paced world we live in, multitasking has seemingly become a necessary and highly valuable skill. But contrary to popular belief, multitasking might actually hinder our efficiency and prevent us from performing optimally. Attempting to do several different tasks at once can result in lost time, the inability to focus, and ultimately decreased productivity. Rather than attempting to multitask, it might be better to commit only to one task before continuing on to another, in order to improve your attention span, sharpness, and efficacy.

Aim to be proactive

If you allow constant emails and phone calls to dictate your working hours, you might be doing a good job of solving immediate issues as you go. Unfortunately, that could also be the only thing you manage to accomplish throughout the day. In an effort to boost productivity, it’s recommended to create a plan for each day in advance, and aim to stick to your schedule as best as possible. Of course, setting some time aside for answering calls and emails is still important, but instead of allowing them to take over your day, you will have more time left to focus on other, more crucial aspects of your job.

Try to minimize distractions

While popping into a colleague’s office for a quick chat might seem innocuous, even the briefest of interruptions can cause a change in your work pattern and lead to a sudden drop in efficiency and productivity. To that end, a good way to maintain your focus while working could be simply minimizing constant distractions, whether that means keeping your office doors closed, setting stricter working hours, working remotely when it comes to more important projects, or simply turning off the notifications on your phone while you work.

Whenever you feel the need to improve your productivity at work, resist the temptation to work longer hours or to overcram your schedule. Instead, utilize the helpful tips mentioned above in order to work smarter rather than harder.

Best Ways to Keep up with Startup Trends in 2022

The business world is quickly changing and embracing the latest trends and solutions arising from evolving customer needs and of course, advancing technology. Knowing that nothing ever stands still, no business can afford to stay in the dark and away from the key industry data shaping its future. That is especially true for startups. This highly competitive, innovation-driven business model depends on being at the forefront. As such, any startup with the goal to grow and beat its competition needs to keep learning.

Then again, the desire to learn and stay in the know is fueled by such a wide array of outlets, news platforms, not to mention industry experts, that it can often be hard to discern whom we can trust. At the same time, keeping up with trends in the startup world and discovering how you can grow a successful startup calls for ongoing research and data analysis. 

To help you narrow down your resources and make this process more streamlined, we’ve suggested a few of the most effective ways to keep up with startup trends in 2022 and beyond.

Look for relevant startup events

The current health crisis has disrupted the regular flow of event organization and group gatherings. For startups, that means that you most likely don’t have access to as many live networking events such as conferences, workshops, and seminars as you do in normal situations. Fortunately, the online world is brimming with opportunities to set up virtual gatherings with no limitations.

While you’re not able to travel, especially internationally, you can organize and attend virtual startup conferences. You can expect invitations to become a keynote speaker if your business has enough traction, but even without that kind of exposure, listening to other experts and their research is invaluable for understanding where your industry is going.

Subscribe to reputable newsletters

The most notable experts are typically found at events, that’s for sure. However, some global industry leaders and those less popular but equally insightful experts have their own digital outlets to share their views with the world. The easiest way to obtain that knowledge is to subscribe to their email newsletter campaigns and regularly read their blog posts as well as research material.

Look for the most informative magazines and blog pages, as well as startup companies with a dedicated blog page. Join mailing lists of reputable experts, but be sure to select a handful of magazines that you really intend to read, otherwise you’ll just flood your inbox with emails that you have no intention to read.

Follow relevant news resources

In addition to magazines, the online world has become a truly diverse space for trend tracking and educating yourself on specific fluctuations related to your business. For many startups, keeping an eye on potential funding opportunities or setbacks can make or break an entire venture. When you’re about to launch a new product, you need to stay in the loop of what’s happening with the economy.

With that in mind, you can follow finance news via reputable, relevant portals providing real-time insights. You’ll learn how taxation is changing in your region, when it’s wise to invest in certain projects, and how some of the most recent trends are changing the economy. What’s more, these portals let you see their financial forecasts so that you can brace yourself for any upcoming changes.

Keep track of customer data online

Surviving that first year as a startup involves so many puzzle pieces that it might be easy to lose track of what’s shaping your company at any given moment. The challenge of managing your capital, looking for investors, all the way to handling your reputation can be overwhelming. To reduce that chaos and understand what trends matter most for your business – listen to your customers.

That means keeping an eye on all your digital metrics and analytics, to understand their online behavior and choices. If you have an offline store, too, be sure to send our surveys that will unveil emerging trends both in the online and offline segment of your company. 

Make smart hiring decisions

Startups often face unique hiring challenges, because this competitive sphere makes employee retention difficult, and with the funding needed to run a startup, you might not always provide the most appealing financial incentives. However, when you do invest in hiring experts, their industry insights can become crucial in keeping your startup in the role of the industry leader.

Your employees who come from other experienced businesses have a wealth of knowledge and expertise that can completely reshape how your business operates. Even more so, having them by your side at events means they can share unique perspectives on the subject matter that is covered.

Keep up with local law changes and regulations

Yes, we’ve learned our lesson and we know that global changes outside the scope of a single industry, let alone a geographical region can have dire effects on entire business sectors. However, for startups operating in one location, or at the very least within the legal parameters of that location, being informed of imminent changes is crucial.

For instance, you might discover that your local government is incentivizing sustainable business transformation, so that you can leverage the new regulations in your favor. You can discover new funding resources from the government, and make sure that you’re compliant no matter your niche.

The pandemic alone has shown us just how disruptive a health crisis can be in the business world. We’ve seen companies close down, new open pop up with innovative ideas, and many still struggling to make ends meet. The difference between the most and the least successful ones in times of crisis often boils down to keeping up with trends and news in the industry and the world.