Employee engagement is a broad concept we use to describe actions and solutions that further our organizational goals, but also improve employee morale, happiness, productivity, wellness, and more. You see, there are many benefits to engaging your employees, but if you focus solely on improving your bottom line through employee engagement, you’re almost certain to fall short of your goals. Why? Because you can only engage your employees effectively if you have their best interest at heart, and if you do, you can expect them to go above and beyond for your company and its goals.
This is something that all experienced leaders and HR experts should know and abide by, because you can’t build long-term success and sustainable growth on the backs of unhappy workers. So, what does it actually take to boost employee engagement? Let’s take a look at what you can do right now to inspire, motivate, and empower your workforce to take your company forward on all fronts.
Nurture open and honest communication
The COVID-19 pandemic has been very transformative for the modern business sector, forcing companies to adopt the remote work model or risk losing business and going under. In the post-pandemic world, you can expect remote work to remain a powerful driving force for many businesses, including your own, but there are certain challenges that you need to overcome. For one, you need to overcome the challenge of maintaining efficient communication with a decentralized workforce.
There is nothing that can hinder engagement in your team like poor communication, and this goes for in-house teams as well. Whether everyone’s working from home or if you’re running a semi-decentralized workforce, you need to improve your communication to keep your employees engaged.
Make sure to build your communication on the pillars of honesty and transparency. Check in regularly with your employees to provide guidance and assistance, and inquire about their wellbeing, which should be one of your top priorities.
Build brand commitment through mutual causes
Some of the most engaged and driven employees are the ones who think highly of their employer. If you want to build a stellar employer brand, you need to look beyond the financial incentives and focus on aligning your values and the causes you stand for with those of your employees. This is how you build employee loyalty and commitment, and it’s how you can inspire them to achieve better results efficiently and effectively.
To start, you need to get to know your employees and what they’re passionate about. Whether it’s conservation and sustainability, fair trade and equality, animal welfare or anything in between, your brand needs to stand up for the same causes. It’s also important to weave those values into your brand narrative, the workspace, and your communication with every employee.
Provide company cars or help with car insurance
In many ways, a personal vehicle is one of the most valuable assets you can own, but not every employee can afford their own car. That’s why companies have their corporate vehicles, and you can use yours to incentivize your employees to carpool to work to reduce their carbon footprint.
For the employees that have personal vehicles, consider helping them with their insurance policies by covering a portion of their premiums. Choosing quality car insurance will get you a tailored plan and a personalized premium, so you should have no problem covering a part of the cost for an exceptionally productive employee as a sort of a reward and an incentive to keep doing good work. It’s a simple yet effective way to reward your workers with a gift that actually brings value to their everyday life.
Invest heavily in your company culture
Now more than ever before, HR experts need to invest in company culture in order to keep the team working together, and retain team cohesion during these trying times. In fact, employee engagement is driven by this culture first approach, which you can build on the pillars of trust and co-dependence, honesty and transparency, as well as equality and diversity.
By nurturing a positive culture in your business, you will not only motivate your employees to do better work, but you will also boost loyalty and happiness while enhancing your employer brand in the process.
Support and incentivize wellness
Employee health, both mental and physical, should be one of your top priorities if you want to keep the most talented individuals at your side and if you want to elevate happiness and productivity. The pandemic has brought many uncertainties into their lives, so now’s the time to show that you put your people first by tending to their needs and empowering them to take good care of their health.
For one, you can redo your menu and start offering only healthy meals in the cafeteria. Next, motivate your employees by giving them discounts to fitness centers, and consider organizing wellness-oriented team-building activities. Don’t neglect mental health, either, and make sure to conduct regular psychological evaluations to check if any employees require professional support and guidance.
Over to you
Employee engagement is so much more than organizing a taco Tuesday or a casual Friday. If you want to truly take your company to new heights of success, you need to go above and beyond for your people, and that means engaging them with these tried-and-tested tactics that will empower them to push your company forward.