How Employee Corporate Email Use Can Put Your Organization at Risk

Author: Morey Haber, CTO, BeyondTrust

 

As part of onboarding, new hires typically sign an employee handbook which includes policies and guidelines for acceptable information technology usage. Within the details, are often policy restrictions regarding unacceptable usage for email. Typically, these policies state that email should only be used for official company business correspondence, and not for personal communications.

If you travel frequently for work, or are responsible for purchasing merchandise or services for your employer, is it acceptable to use your work email address, or should you use your personal email to complete the transaction?

This question, and the aftermath of your departure from an organization, can create a complicated situation and security risk that most employers are completely ignoring. And, unfortunately, they have no way to manage or mitigate the potential risk. Consider these real-life scenarios that organizations are facing today:

 

Scenario 1: Using corporate email accounts as login for travel services

An employee creates an account on an airline’s website using the corporate email address. This address is used for authentication into the service and to book flights or other travel arrangements.

Potential security implications

After their employment is finished, any notifications or future bookings for flights are tied to the suspended business email account. If your organization auto-forwards the email to a peer or a manager, then an identity theft threat vector has now been created. A co-worker now receiving the former employee’s emails can simply select “Forgot password” and own the former employee’s account. This is especially true if the account is not further protected by security questions or additional two factor authentication. If verification is tied back to the same email address, then it is game over once they have a confirmation link.

Recommendation

The most security-conscious way to handle this scenario is for an organization to enforce the use of an approved corporate travel service for booking flights, hotels, cars, etc. in lieu of allowing employees to book travel on their own and using a corporate email account. If the business permits bookings outside of a corporate service, allow and recommend individuals to use their personal email accounts for booking travel—even if they pay with a corporate credit card. After all, it is their account.

 

Scenario 2: Email address formats

Most organizations have an email address schema. Typical formats include first initial last name or first name dot last name.

Potential security implications

What happens when an employee leaves the organization and a new employee starts with the same name or initial combination? The new employee potentially receives all email of the former employee even if it not slated for them. Depending on the new employee’s role, the email may not be remotely appropriate (such as when PII and financials are involved) for them to receive. Organizations that continue to grow will have a higher statistical likelihood of overlap for names and initials.

Recommendation

Organizations should never reuse email addresses from former employees for new personnel. Consider adding numbers like “01” to the end of new email addresses to avoid this problem in the future.

 

Scenario 3: Using corporate email accounts for payment gateways

Some organizations allow for the purchase of merchandise and services through common payment platforms, like PayPal or Apple Pay. These are necessary for some employees (such as marketing team members) to perform their job functions.  However, none of these platforms should be set up with a user’s corporate email address. If they need to use a business email address, create a group or alias for these services.

Potential security implications

Just as with the air travel example in the first scenario, a personal account used for services can be leveraged against the individual if they leave and have no access to change their email address.

Recommendation

For these types of situations, it is recommended to use a dedicated account name for authentication, as opposed to an email address. This option allows the account owner to change the email address, but does present additional risk if the account is shared. Former employees using shared accounts for payment services underscore the ongoing risk of inadequate privileged access controls and the threats of shared accounts.

 

Scenario 4: Using corporate accounts for personal email

Some employees use personal email for group-based personal correspondence, such as for their children’s school.

Potential security implications

Once an employee departs the organization, the receiver of forwarded email is now potentially exposed to highly personal information, and potentially in violation of some local regulations.

Recommendation

Corporate email addresses should always remain strictly delegated to business usage—and never for personal communications. The results can present some interesting legal ramifications, especially if removal of the address from a group is not trivial.

 

Today, the boundaries of work and personal spheres continue to blend and blur—providing benefits (work flexibility, higher productivity, etc.) for both employers and employees—but not without cyber risks. Completely strict policies of corporate email usage will only introduce more risk as employee turnover occurs and our dependence on electronic communication continues.

Organizations have embraced policies like Bring Your Own Device (BYOD) for mobile device support and should consider allowing personal emails addresses for exactly the same reasons. Acceptable email usage policies need to clearly state when personal usage is acceptable, should be implemented, and when it creates unnecessary risk due to employee termination.

 

About the author:

Morey Haber, CTO, BeyondTrust - 1

With more than 20 years of IT industry experience and author of Privileged Attack Vectors, Mr. Haber joined BeyondTrust in 2012 as a part of the eEye Digital Security acquisition. He currently oversees BeyondTrust technology for both vulnerability and privileged access management solutions. In 2004, Mr. Haber joined eEye as the Director of Security Engineering and was responsible for strategic business discussions and vulnerability management architectures in Fortune 500 clients. Prior to eEye, he was a Development Manager for Computer Associates, Inc. (CA), responsible for new product beta cycles and named customer accounts. Mr. Haber began his career as a Reliability and Maintainability Engineer for a government contractor building flight and training simulators. He earned a Bachelors of Science in Electrical Engineering from the State University of New York at Stony Brook.

What do Best Job Ads Have in Common?

What are the characteristics of attention-grabbing, engaging job posts that turn candidates into applicants?

employer-branding-mistakes.jpg

What makes a great job ad?

What makes a great job ad, the one that stands out from all the rest?

How to make a job ad that differentiates your job offer from million of similar ones competing for your ideal candidates’ attention?

How to write a great job ad?

First of all, all great job ads start with a clear and detailed job description. In a hands of an HR professional who understands recruitment marketing and who has learned to like a marketer, ordinary, boring job description turn into an amazing job ad.

We recently analyzed the best job ads examples posted by companies like Disney, IBM, IKEA, Hubspot, Marriott, etc. This is what we found out:

Follow these job advertising best practices tips if you want to create a job ad that will stand out:

1. Go visual

Use photos and videos in your job ads. Turn your boring text job ad into a stunning infographic or even a video! According to Career Builder, job ads with videos have a 34% greater application rate.

2. Get personal

Share your current employees’ testimonials. Let your current employees tell a story about your company and the role you are looking to fill! According to Edelman Trust Barometer, employee voice is 3x more credible than the CEO’s when it comes to talking about working condition in that company.

3. Be candidate-centric and friendly

Focus on your candidates, not your company’s needs. Describe your hiring process and make it easy for your candidates to apply. According to CareerBuilder, 60% of job seekers quit in the middle of filling out online job applications because of their length or complexity.

4. Sell the job

Highlight your employee value proposition. Don’t be shy! Flaunt all the “best place to work” awards your company received and highlight your perks and benefits.

5. Be creative

Get creative and think outside the box! For example, don’t be afraid of using humor in your job ad. Also, think of the ways you can gamify your job ad. Can you turn it into a contest or a game?

Conclusion

If you want to create a job ad that will stand out follow the above job advertising best practices tips.

Bonus tip

Once you’ve written your job ad, you can post your job ad to multiple job boards for free – with just one click!

Three Ways to Manage Your Hay Fever Naturally

health

Hay fever is a condition that causes inflammation in your nose. In case after going to the garden or a plantation and come back with running nose and itchy eyes, chances are that you contracted hay fever. The term hay fever is commonly used to refer to seasonal allergies. Another name that refers to the same condition is allergic rhinitis. This means an inflammation that comes with a burning sensation in your nose.

Hay fever occurs when the immune system attacks a typically harmless substance that you come across in your day-to-day activities. This can include pollen grains from a corn plantation, scent from garden flowers or even outdoor molds that grow around the house.

Hay fever is a common condition and affects close to 40 million people in America. When infected with hay fever, the common signs are the cold-like symptoms that include itchy eyes, congestion, sneezing, or even sinus pressure. However, note that there is a big difference between a common cold and hay fever. That is, while the common cold is a viral infection, the hay fever is an allergic response to the allergens that you encounter indoors or outdoors.

There are natural regimens for hay fever that you can easily use at home. However, it is advisable that if these natural remedies do not work, talk to hay fever treatment Kailua for specialized attention. Here are the natural remedies you can use to counter the effects of hay fever.

  1. Take Fenugreek Seed Tea for Hay Fever

The fenugreek seeds come with endless benefits and are common in most Indian kitchens. Another name used for referring to these wonderful seeds is Methi seeds. They are known to be rich in saponin, alkaloids, proteins, and fibred. Fenugreek seed tea is effective in treating inflammation and easing down allergic reactions.

    2. Take More Ginger and Garlic

Ginger and Garlic are another common treatment for the conditions that cause inflammation. The scientists have discovered that the two are antihistamine and a decongestant. Garlic contains an antibiotic effect and so good for decongesting your sinuses. Therefore, the two are an effective treatment for hay fever. Use these freshly ground because if dried up, garlic and ginger are not medically active.

  3. Local Honey and Beeswax for hay fever

It is known to be the busiest insect, and this is seen in the medicinal advantages that its products carry. Ask a local beekeeper to assist you with some honey for medicinal purpose. Alternatively, you can order honey from the local supermarkets. Honey provides relief from the inflammation that results because of allergenic reaction. This decreases the sensitivity to the underlying factor that causes hay fever.  

For an effective treatment of hay fever, it is important to understand what causes it to occur. This is so that you can be able to either,  not expose yourself to the causes or you can be able to know the safety measures to take when you have exposed the causes. You are more likely to get hay fever if you have:

  • Asthma or other allergies
  • Eczema
  • Your parents or Siblings have allergies
  • You are exposed to allergens at your workplace or at home
  • Exposed to second-hand smoke

Allergens are a common cause of allergies in people. The allergens can be classified as indoor and outdoor allergens. The indoor allergens that cause hay fever include pet hair, dust from carpets, the mold that grows on wet surfaces, as well as smell of urine from the rats in the attic.  Getting rid of these is another effective approach in hay fever treatment. For the outdoor allergens, we have pollen grains, the scent from garden flowers and smoke from burning plastics. Cover your mouth and the nose while outdoors and suspect that you might come across the outdoor allergens.

The natural treatment approaches for hay fever might not always work. It is advisable that you see a doctor if:

  • The allergy reaction  is interfering with your daily schedule
  • The fever doesn’t seem to go away after using the natural remedies for hay fever
  • You purchase over the counter medications that don’t seem to work
  • You have other conditions that require medical attention from a specialist. This can include a chronic sinuses infection, asthma, or even polyps appearing in your nose.

 

Whereas it is possible to stay without treating the hay fever, it is advisable that you seek medical attention. This is because the symptoms might keep recurring and affecting your work. Therefore, contact hay fever treatment Kailua for immediate attention.

Some of the complications that occur when you have hay fever include:

  1. Reduced quality of life: where the hay fever leads to less enjoyment of what you are doing. This can be at school, at work making you less productive. Do not let hay fever kill your productivity at work. Seek medical attention immediately.
  2. Poor Sleep: people with hay fever report feeling sleepy at work or during the day. Normally, the discomfort affects your sleep at night and so you keep waking up. This might be difficulty breathing or blocked sinuses especially when you also have a cold.
  3. Hay fever Worsens Asthma attacks. The symptoms of asthma are worse in persons with hay fever. For instance, they tend to experience more coughing and deeper wheezing.
  4. Sinusitis: is another complication that comes with hay fever. Normally, it is prolonged sinus congestion that increases the person’s susceptibility to sinusitis. This leads to an infection or inflammation on the membrane that lines the sinuses.    

Preventing hay fever is extremely difficult. The only way out is ensuring that you seek treatment immediately when the signs show. Therefore, you can try the natural remedies of hay fever, and if the symptoms persist, seek medical advice.

5 Tips for Writing a Great Job Ad

Learn how to write an effective job ad!

coffee-cup-desk-pen

What is a great job ad?

A great job advertisement is the one that will not only help attract your ideal candidates, but also turn away unsuitable candidates. That way, you will save your time you would otherwise have to spend on disqualifying a large number of unqualified candidates. 

A great job advertisement is also the type of job ad that stands out and convinces the right type of candidates to apply. It is the type of job ad that really sells the company and its jobs.

How to write a great job ad?

Here are the top 5 tips for writing great (newspaper) job ad that stands out:

1. Engage the reader with a great title

Get creative and think out of the box. What could attract the attention of your ideal candidate? What would make them stop in their tracks? What kind of opportunity would make them want to learn more? Open with that!  

2. Keep your ad short and to the point

Write in clear and specific language and use the action verbs to make the ad more readable. Avoid using unnecessary words. For example, instead of “To apply for this position, you should send your CV and cover letter to the following address” simply write “Send your CV to: Address”.

3. Describe your ideal candidate

If you want to hire the right people for your open job position, you should have a clear picture of who your ideal candidate is. Creating your candidate persona will help you think about your candidate beyond your job requirements.

4. Sell your job

What makes your company different? Why would your ideal candidate want to work at your company, instead of for some of your competitors? What is in it for them if they join your company? Think beyond the salary. Highlight interesting projects, career development opportunities and benefits and perks you offer.

5. Explain the application process

Don’t forget to include a call to action at the end of your job ad. Tell candidates exactly what they need to do in order to apply for your open job position. Should they send their CV and include a cover letter? Attach their portfolio or some other examples of their work? Do you require some other type of documents. Such as copy of your candidate’s diploma, certifications, etc.?

Office Coffee Culture – What It Is & What Are Its Benefits

Unless you’re running a macabre sort of theme park complete with models of corpses, jump scare tunnels, actors donned like Klaus Kinski in that Nosferatu apparel, and perhaps a photoshopped image of the Bush family complete with Illuminati capes on, that can either seem a lark or positively disturbing (depending on your disposition that day), a dejected atmosphere at work will only make the productivity in the workplace grind towards a slow, drudging halt.

Take offices, for example.

Being stuck in a cubicle for eight hours every day can in and of itself be a nightmarish prospect. Imagine, then, what would this sort of situation look like if the employees didn’t have a short space for respite and refreshment!

It’d be a disaster.

Well, then. To prevent this, as an employer, one of the best courses of action would be to organize a refreshment station.

Now, since most people in this day and age drink coffee on a regular basis, why not venture to install a coffee machine to make your employees happy and not sad.

That’s right! – Fostering a healthy coffee-based office culture is the new, ehrm,… mini skirt! No, it isn’t. Oh, well, it’s still better than nothing. Plus, there are benefits.

Read forth to find out what.

What is Office Coffee Culture?

A office-bound coffee culture is not a conglomeration of gut bacteria that you can pick up from your office.

It’s a way of connecting to your colleagues as an employee, and creating an interesting platform for respite and convivial talks between your employees, as an employer.

The idea is simple – designate a small area of your office for this purpose, get a coffee machine, encourage your employees to take full advantage of it, et voila!- you’ve got yourself an office-bound coffee culture!

Benefits of a Coffee-Centered Office Culture

A Conversation Starter

Other than representing a way to get some rest after a tough round of work, so to speak, coffee breaks tend to be a great way to jump-start a conversation between your employees.

Loneliness and boredom are probably the worst issues that pester the working man and woman, so introducing an environment of leisure and relaxation will surely contribute to the overall atmosphere at work.

What’s more, getting your subordinates to talk to each other will no doubt encourage them to find better solutions related to work itself!

Encourages Creative Thinking

It’s difficult finding a new solution to a problem if all you do every day for eight hours is simply stare at a screen and type on the keyboard. Exchanging ideas between themselves and even expressing their annoyance at this problem in the office or another is likely to lead to some conclusions and perhaps solutions for the issues at hand.

Remember, some of the best solutions seem to shyly come to us in the most unlikely shapes and at the most unlikely times, such as sitting on the john, for example.

Newton had his lightbulb moment when an apple fell on its noggin, as well.

A Happiness Boost

Let’s not forget the main deal, either.

Coffee is one of the greatest legal brain stimulants, and drinking it in moderation can do wonders for endorphin production and hence your mood and productivity while at work.

Indeed, as long as you don’t overdo it, having a cup or two at work can turn you into a typing machine if you’re a copywriter, for example, let’s say.

Unless you’ve recently quit coffee, that is. In that case, bring a prayerbook to work and proceed to pray in French and Latin every time you feel like your energy levels are down in the gutter. French and Latin, that’s right, and you’ll also want to say these loud and clear.

Jokes aside, coffee can be a great device of betterment, not only for your respectable tummy, but also for your socializing skills at work. If you’re an employer, take time to consider installing that coffee machine.

How IFFCOYuva Is Changing the Way You Search Jobs Online

IFFCO, known as Indian Farmers Fertiliser Cooperative, is the largest co-operative in the world which often engages in initiatives that can help take India further on its path to development. Working across several verticals including fertilizers and general insurance, the organization is now on a mission to improve employment prospects for the Indian population.

IFFCOYuva, an online job search portal in India, is the initiative undertaken by IFFCO in that direction.

IFFCOYuva in Brief

India is a country where a major portion of the population consists of young people. This makes the “quality of workforce” one of the strongest points of India as a country. To allow the country to leverage this, and assist the nation’s youth in securing employment, IFFCO has introduced IFFCOYuva, an online job portal.

IFFCOYuva has a clear understanding of the fact that several factors need to work in tandem for a country to enhance its employment rates. And this is exactly what sets IFFCOYuva apart from other job search portals in India.

The Objective At Hand Is Clear.

Created in line with the government’s initiative of digitizing India, IFFCOYuva presents an assortment of job opportunities across various small to big cities in the nation. However, there’s a lot more that job seekers can find out and benefit from, once they visit the website.

Prime among the aspects that make IFFCOYuva, an online job portal, different from others in the nation, are: –

New and Promising Job Opportunities

At IFFCOYuva, job seekers can find job in companies in different industries. This multitude usually consists of all sorts of firms, ranging from well-established names to innovative and promising start-ups. Other than that, one can also find job postings by government departments and agencies on this job portal.  

Free Skill-Enhancement Options

To help prepare job seekers meet different job requirements, IFFCOYuva offers modules for skill development. These modules are offered across different professional categories, from fitters to managers, and are created in a MCQ-format (multiple choice questions) for easy learning. What makes these modules even better is that job seekers can avail them for free.  

Job Seekers Can Take Assessments For Free

Preparing for a job interview takes time, effort and aptitude. Therefore, besides learning, IFFCOYuva also offers free practice test papers to candidates to help them with preparations and self-assessments. There are three levels to these tests, and candidates are free to select between timing their tests or not. Apart from preparatory tests, there are certification assessments as well, clearing which can help individuals gain a certification in their specific fields.

Employers Can Post Jobs For Free

Even organizations and agencies get to benefit from the services of IFFCOYuva. Unlike other job portals in India, IFFCOYuva offers job posting services to employers, completely free of charge. These free services give well-known firms a boost to keep posting jobs on this website, and also help newly established or micro-firms save money on job postings.

There’s Another Reason for Jobseekers to Prefer IFFCOYuva

In addition to the above, both job seekers and employers benefit from reliable and quality services with IFFCOYuva. IFFCO is a name that is well-recognized throughout India and abroad for its quality services and innovations. The organization has the same on offer in the form of its new and fortifying initiative, IFFCOYuva.

Conclusively, these features, coupled with the user-friendly interface of our online job portal, helps ensure that IFFCOYuva is accessible to one and all. We believe it is a step that can go a long way in helping address the skill gap, and foster employment opportunities for the Indian youth for the years to come.  

 

Geotargeting: 20 Best Practices for Local SEO Campaigns

Geotargeting is about delivering productive results to an Internet user based on their location. This system is a necessity for business owners who have websites that cater to different localities nationwide or even worldwide. Search engines such as Google use location as another factor in determining the results of web searches.

What Is Geotargeting?

Search engines use geotargeting as a process in optimizing your website so that specific details and content are produced based on the location of the user. Users who access your website are not only based in one location. You may not know it, but your users are located globally, and geotargeting is a strategic way of converting these global users into clients.

Many users now access the Internet on their mobile phones, and mobility is the name of the game when it comes to geotargeting. Content depends on their location, and even results from web searches will be based on the location of the user. IP addresses are used by web search engine servers to locate the user and then match specific content based on this location.

This technique is also being harnessed by ad agencies.

How Does Geotargeting Work?

Search engines use three main signals in determining the location of the website, namely its:

  1. Domain
  2. Hosting location
  3. Language

As a website owner, you can use your own subdomain, country code top-level domain, general top-level domain, subdirectory, or any domain to improve your publicity SEO ranking.

Tips for Using Geotargeting

  1. In order to boost your performance in your own country, you can use backlinks to country code top-level domains. Using links to local content shows your website is specific to that place. In turn, this will trigger search engine results specific to that locality.
  2. Relevant backlinks should also be established, since this will enhance the legitimacy and quality of your website. You would not want to backlink to parenting blogs if you are in the business of selling running shoes, would you?
  3. If you have country-specific domain name extensions and a local server IP, use these to your advantage since search engines use server locations in ranking their search results.
  4. You should take into consideration whether your server’s IP address has been flagged for spam, since this will also affect the ranking of your website. Adjusting this and taking into consideration the loading speed of your website will help you maintain the ranking that you want for your website.
  5. Your contact information in the Contact Us page section of your website is also important. You can use appropriate contact information such as matching it with Whois website information so that clients will not be suspicious with you as a business owner.
  6. You can also use exact-match domains or use keywords for your domain names so that relevant search results matching the keywords in your domain names will have positive results for your website.
  7. Try to adjust the site map and site architecture of your website by allowing search engines to index your pages thoroughly, thereby improving the relationship of your website for search engines such as Google and increasing your rank in the search results.
  8. Create YouTube content specific to your region, since the search results for videos increased significantly after the Google Panda Update.
  9. Setting up HTTPS as a means of securing your local customers will be advantageous to your business. It adds an assurance that your website is legitimate and you do not want to gather personal information as well as credit card information unscrupulously for your security reasons. SSL certificates and HTTPS are used by Google for ranking purposes.
  10. The Terms of Use and Privacy Pages must conform to local laws relative to your business. If possible, you need to have a translation of this section in local languages since Google assesses the trustworthiness of your website via these pages.
  11. Your products and services must match the right cities where you want it to be promoted for successful conversion.
  12. Use specific zip codes for the areas you want your products and services to be known for. You can use radius targeting in order to reach more visitors that will become your clients.
  13. Make sure that the keywords that you use for geotargeting match the location of your business. You can create a list of keywords such as “wedding planner in New York” or “wedding business in New York,” since most people have a tendency to search for products or services near their location. You can also use regional terms if your business is able to cater in a specific region. Most people search keywords using regional terms because this is highly reliable in producing specific search results.
  14. Make sure that you are geotargeting the correct city and correct neighborhood, since customers do not want to waste time in going to your business location if you are just using cities or neighborhoods just for the sake of increasing your search ranks.
  15. Make sure that you also consider the social and economic status of your clients when you are geotargeting. For example, high-end equipment will certainly be purchase by those living in affluent locations.
  16. You can also use zip codes in geotargeting keywords because the results will have a lower cost-per-click and a higher search volume. Make sure that you add them to your location settings in the keywords that you will be using.
  17. Use the power of Google Analytics when you are geotargeting. This will show you how your customers think. As a business owner, you need to think like your clients and understand how they behave. This is where Google Analytics can be very helpful, such as being able to identify the cities that are bringing you a high amount of visitors and search volume.
  18. You should write ads that are specific to your location. This will increase your overall metrics in search engines. You can also create a landing page for a specific city to maximize your business’s geotargeting efficiency.
  19. If you own several branches of your business and they are strategically located in different cities, you should create different campaigns for each different city. This is another way of making geotargeting effective for your business, since a business campaign in New York may be different from the one you do in Texas. You might have an extensive line of service in the latter city which cannot be found in the former city.
  20. In geotargeting, as a business owner, you should always enable your extensions and Google Places. This is a valuable benefit for your SEO ranking, which you can do for free in a short amount of time.

Geotargeting is really valuable in increasing the Return on Investment for your business since this strategically attracts the right customers specific to your location. These are the best practices that can be done in order to have an accurate result specific to the location of the user.

How New Tech Is Revolutionizing HR

Human Resources is often looked upon as a sort of necessary evil in every business. But that couldn’t be further from the truth, as cutting-edge technology is helping HR departments in companies of all sizes evolve into a field that is equally relevant and innovative.

Tech including artificial intelligence (AI) and blockchain are helping to streamline HR processes, while cybersecurity is taking the front seat where company data and privacy is concerned. Here’s what you need to know about how an HR department can harness the power of new tech to change its influence and impact within companies, and by extension its reputation as a whole.

The Role of Cybersecurity

A big part of the job in HR is keeping employee personal data secure. In our digital age, it’s easier than ever for cyberthieves to hack into data systems. That’s where cybersecurity comes into play.

As an HR professional, it’s your job to hire individuals who are educated in the latest technologies and equipped to protect the organizations they work for. This can be especially challenging if you have staff members working remotely.

Remote workers are increasingly becoming the norm rather than the exception, with more than 40 percent of workers reporting that they perform some remote duties. As an HR rep, it’s your job to clarify policies and provide resources for remote employees so that they understand how to protect themselves, as well as company data, while working remotely. It’s also your job to anticipate and identify potential security issues before they turn into a major problem.

Your company may even consider putting together a cybersecurity team to address today’s security needs. A cybersecurity team is made up of individuals who are trained in information sciences and cybersecurity. Typically, those professionals are up-to-date on the latest equipment and technologies in order to effectively perform their duties.

Some companies are taking the cybersecurity hiring process even further by designing and building a cybersecurity control room. This move highlights the vital role a cybersecurity team plays in day-to-day operations. HR professionals should work closely with their cybersecurity team in order to answer any question that may arise.

AI and HR Analytics

AI has been changing the way we work for several years, but we’re only starting to see how it can help streamline the field of HR. The technology is meant to work in tandem with human processes, effectively doing three things:

  • Amplifying human function
  • Automating tasks
  • Augmenting human capabilities

AI use in HR starts with the hiring process. Automated software can help narrow down candidates without bias, based on information provided by potential hires. This is where amplifying comes in, as automated screening amps up the capabilities of HR professionals.

With AI, corporate training and payroll are augmented and automated. The use of AI reduces the chance of human error and keeps HR reps accountable for the data collected and processed. AI also allows for better tracking and accountability of remote workers.

Utilizing AI is a smart move for every business since the technology is becoming so ubiquitous. According to Personnel Today, nearly 40 percent of businesses were already using AI in some form as of 2017. A further 62 percent said that they expected to adopt AI into their business model in the near future.

Bitcoin, Blockchain, and Beyond

Payroll is an intrinsic part of the job for many HR professionals. And in today’s landscape of digital payments and other currency forms, payroll may seem more complicated than it has in the past.

If your business has remote workers on your payroll, chances are some of them are part of the emerging bitcoin and blockchain revolution. But what does that mean for you? Put simply, bitcoin is a form of digital currency, and a blockchain is an encrypted digital ledger of those funds.

Data indicates that about 28 million people around the world have a blockchain wallet. On the business end, more than $110 million in bitcoin payments are made every month. These numbers are growing, and HR professionals should have at least a basic understanding of blockchain technology.

Savvy business owners and HR techs should keep payment methods flexible and able to incorporate bitcoin and blockchain as needed. There are now more than 1000 types of digital currency that can end up in a blockchain, worth a grand total of more than $22 billion. That’s a number that’s hard to ignore.

While your company may be years away from adopting blockchain technology, it may be prudent to put together employee training sessions that revolve around digital currency, including bitcoin.

Final Thoughts

Our modern digital age has brought numerous, exciting changes to the realm of HR. Corporate data privacy issues and security training are increasingly part of an HR rep’s job description, alongside recruitment and payroll. Those duties are becoming easier, thanks to the automation, innovation, and augmentation found in new tech such as AI and blockchain.

Follow these 7 Tips to Manage Your Google Shopping Campaign Efficiently

Advertisements have always played the key role in marketing, hence enabling the businesses to propagate beyond bounds. Google Shopping Ads is one such attractive feature that Google offers to capture the market and allure potential customers. To make your business big and reach out to the users, you can seek the assistance of an expert white label PPC agency. To make the most of this important feature, abiding by the below tips would be beneficial.

About Google Ads

Introduction: Google Showcase Ads or GSA is a shopping ad that appears before the paid Google Adwords. You will find many related products in these ads while searching general or specific things. These free pop-ups offer the users an attractive and detailed first-impression and let them compare. This not only reduces your Adwords cost but also increases your revenue and ROI with better exposure among your audiences. Alongside, it displays products from second-hand sellers and large retailers as well for the people searching for the same.

Settings: In order to reap the benefits of Google shopping campaign, you need to provide an optimized GSA with competitive pricings. You will have to pay for the ad when someone clicks the link or expands it for more than ten seconds. So, you must act in such a way that in the initial moments you get to capture the audiences without paying. To master the perfect setup, you should search and learn the required steps from the Google tutorials.

Optimization Trick

Abiding by certain tricks will ensure successful running and conversion of your GSAs with proper management. Here are the prominent ones:

#1 Perfect Pictures:

In case of any marketing and advertisement, you cannot deny the importance of the visual impacts. Thus, you will have to choose those pictures, which appeal the users and enable them to relate with those images. You must do proper research regarding the preferences of the viewers and upload them in contrasting colors to get more attention. Also, make sure to resize the picture according to the needs of the products and go with cropped headers for group display.


#2 Smart SEO schemes:

In this Google shopping campaign management you will not get to use individual or specific keywords, so you will have to be more cautious. You will need to put all the specifications of the product in the title to make it unique and accurate. Also, track the leads and then, choose negative keywords to prevent irrelevant pop-ups of your ads.

#3 Daily Updates:

In order to improve the rank of your Ad, you need to provide detailed and up-to-date information about your product, which Google will use accordingly. This will also help you garner the required audience view.

#4 Including Specifications:

For easy and smooth Shopping campaign management, you need to add the crucial numbers like Global Trade Item Numbers or GTIN. This number along with others like ISBN, EAN, UPC and MPN helps in proper citation of the item and pops it in relevant places.

#5 Adding Promotions:  

Introduce the users with special promotions and discounts in purchase or delivery in the first instant. This prior information encourages them to surf and shop from your site to seal these stealing deals.

#6 Plan Properly:

Google requires around three days to check, approve, and launch your ads live online, so make sure to create perfect ads. Follow all the guidelines to be certain about the approval. Don’t forget to keep some time in hand in case any discrepancy pops up.

#7 Calculate and Act:

Study some Google Shopping Ads to understand the techniques as well as the profits and then work your way similarly. Google also provides valuable learning material to help you know about the ingrained techniques of placing Google ads. Going through them would hence be worthwhile.

Seeking the help of Google AdWords expert is mandatory for selling your products and popularizing your brand in the market. Thus, it is wise to hire Shopping campaign management services to follow the correct direction and make the right buzz!

How HR Technology Can Help You Overcome Biggest Recruiting Challenges

Your Key To Success: REAL ESTATE MARKETING

Real estate marketing is different from what you might be used to, but there are different sites that you should consider in order to achieve the best and most effective real estate marketing strategy possible.  Here, we’ll tell you of some steps that you should know, and ones you can implement to create a sound real estate marketing plan that showcases the homes to fitting buyers, and generates sales.

Create a Listing Marketing Plan

You should first and foremost create a strategic marketing plan by knowing what tour marketing ecosystem is, how it’s connected, and how you can move the audience through a funnel of sorts. You need a top-level view of each aspect that links it all together, whether it be a simple diagram that showcases how everything is connected, and from there look at every single element in an individual sense. Once that’s established, you can from there move forward.

You should measure, analyze, and then refine everything you can. Measuring can be as simple as looking at your audience, and from there you can analyze what will generate sales and interest, and from there, refine as needed to understand your audience and improve the efforts. You can from there create improvements for the next part of it.

Make sure it’s got professional Rendering

Photographs really don’t replicate, but sometimes, giving a clear sketch that details the property exterior, and also any other landscaping facts can help. Sometimes, those photos will be a bit unclear, and you want to make it something people will look at, so this is an effective way to create a wonderful look to showcase the house.

You should make sure that you utilize photography with your listings. Before you even list the property on the site, you should make sure that you have professional photographs that can be used on sites, different printed media, or even shared on social media, and used on printed media such as postcards, editorials, and even fliers.  If you have a good series of photos, make sure that anything that’s unsightly is handled, and you have everything properly photographed. Having a professional photographer go in is super important for marketing in the future. In the world of the internet and social media, photos say a lot, and having the property and high-quality advertising is imperative to the brand, and if you want people to find your property and decide to buy it, you should make sure that you market it effectively.

Make sure the property is specific

If you’re listing a property, make sure it’s got a specific website and landing page.  You want it to have a separate domain, address, and little so that people can easily locate this. You should take some professional photos, and when you list the home, try to put forward some aspects that will entice people to come in, and definitely make sure that you’re providing all of the information necessary about the area. 

Don’t just consider the internet

You can use door knocking in your area in order to get some interest in the surrounding area established. By showcasing the neighborhood and talking a bit about it and finding out from neighbors about who might want to move here will give more interest in what’s going on. Sometimes, even just talking about the property, or showing the fliers if you have one will generate interest, and you can even leave cards for the neighbors if they know of someone who will want to do this later.

You can also use printed media to showcase your place. You can put together some “just sold” or “just listed” postcards, or even showcase the market reports for an area, and other brochures which will allow for people to be more interested in what you’re providing. There are listing sheets that you can use, but don’t use multiple ones. Instead, just keep it all consistent, but also make sure that you do utilize printed media since it is important in our high-tech society.

Be descriptive

If you want to generate more interest from buyers so they’re connected to the property, give them descriptive summaries and listings of what you’re looking for, and make sure to add some emotion to these details. Make sure it evokes positivity and emotions from this.  Finally, always remember that good copy doesn’t just talk about the features, but it will sell all of the benefits, describing how good this property is for the potential buyer, and develop true connections for the person that you’re trying to generate an audience for.

Create Feature Listings!

When you’re looking to get true exposure, also make sure that you do feature it on your newsletters or social media sites. Newsletters, when managed well, can create direct channels to the audience so there will be a group of people on your mailing list just waiting to hear from you. You can feature the listing in a new edition, and tell people where they can find out more about this.  You should create a connected marketing strategy that you can click here.

Do consider Social Media

Listing properties on social media, or even other real estate websites, make it easy for the person to find the property. If you want people to flock to this in droves, you do this.  You should always use social media as much as you can, because it’s the gateway to the world, and remember that this will not only showcase to others that hey, your property is beautiful, but it will interest the audience so they stick around a bit longer, and they may even consider reaching out.

These real estate marketing strategies are part of maxrealestateexposure, and they can help you truly maximize your potential in order to generate the best and most reliable real estate marketing solutions out there and to help others not only find your listings but also choose to get more information on this too.