About Workers’ Compensation for HR Administrators

How well do you know the facts about workers’ compensation? Regardless of your business, there is always the chance that a worker can get hurt on the job. If they are, you want to be sure that your company is prepared to proceed appropriately.

Workers’ compensation helps employers and employees alike, so all human resource administrators should brush up on state regulations and know how to tackle a workplace incident. Here is a workers’ comp refresher for those new to HR.

What Employers Need to Know

In general, workers’ compensation is a program meant to protect employees and employers alike when a worker is involved in an accident that results in harm or prevents them from working in the future. The first responsibility of the employer is to have workers’ comp insurance, which is required by most states for a majority of companies, with the usual exception of independent contractors. This type of insurance is instrumental in preventing lawsuits in civil court. 

To prevent a claim from getting to that point, workers’ compensation insurance provides wage and medical benefits based on the requirements of the state in which they work. The insurance also pays death benefits to the families of employees who die on the job. However, there are circumstances that insurance doesn’t cover including intentionally sustained injuries, injuries while intoxicated, and emotional harm.

If an employee is injured on the job, it is important to remember that they cannot be denied medical care. Also, if there is a legitimate claim, then the employer must bring the employee back once they are ready to return to work. Most importantly, a company should not hold any grudge or retaliate against an employee for filing a claim. It is their right to get the help they need, and failure to comply could result in a lawsuit.

Employee Responsibilities and Claims

When an employee gets hurt on the job, they have a responsibility to report the injury immediately to your HR department. HR will then take a detailed report of the incident, including the date and time, the type of injury, and where it happened. If it is an emergency, the employee should be brought to the hospital. For less threatening injuries, they should consult a doctor. In any case, a medical report is needed.

HR is responsible for providing all necessary forms to the employee, including insurance forms and information about their rights, as well as what happens when they are ready to return to work. A claim is then filed with the insurance carrier, and it is there that the claim is either approved or denied. If it is approved, the employee will get an offer or settlement for their damages. If it is denied, then the employee can appeal.

During this time, the company must keep the job open for the potential return of the worker. If the employee cannot return to work due to disability, then the insurance company may continue paying benefits for an undetermined amount of time. All records of the claim must be filed by the employer and kept for a pre-set amount of time as determined by your state laws, which is usually a number of years.

How to Prevent Workers’ Comp Claims

It is very important for employers to not take a workers’ comp claim personally or hold it against the employee. Not only is it the law to avoid doing so, but the employee isn’t out to get you. Instead, they are only trying to get the monetary amount that will allow them to take care of themselves and their family. The best defense against workers’ comp claims is to have a proactive approach and a safe work environment.

Create a culture of safety at your workplace where everyone watches out for one another, and any hazards are immediately reported. Hold safety meetings on a regular basis where you reward employees for meeting safety goals. Create posters and signage to remind employees of general hazards and make sure all hazardous materials are properly attended to and labeled.

Even if you have all of these processes in place, it is possible that an employee could still get hurt by doing repetitive processes without proper safety precautions. Not lifting heavy items properly, using a computer for long periods of time without proper support, and standing in one place for too long can all result in common injuries ranging from carpal tunnel syndrome to bursitis, which affects the joints.

Keep in mind that not all states cover repetitive motion injuries, so be aware of your state laws when filing. Regardless of the state law, as HR administrators, ensure that all employees are taking their regularly scheduled breaks, sitting in proper chairs that encourage good posture, and are using an ergonomic mouse that reduces the risk of carpal tunnel.

When it comes to the well-being of your employees, extensive knowledge of state laws and policies is a must. Be informed about workers’ compensation, so your employees can get the care they deserve.

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5 Things That Produce Customer Loyalty

Every business understands the importance of attracting new customers. You can reach new demographics, grow your business, and see success when you have a marketing plan that attracts people to your goods or services. 

But, there are a few problems with only marketing to new target audiences. Eventually, those audiences will run out or start to dwindle. You’ll run out of people to attract to your business on your own. Furthermore, small businesses don’t typically have the budgets or resources to compete with big businesses when it comes to attracting new customers. 

So, what’s the answer for a business looking to grow and find success? It’s about focusing more on customer loyalty and their experience as well as building onto your business’ foundation, rather than constantly chasing target markets. 

The best businesses know how to treat their customers well and give them the things they want, so they’ll not only keep coming back, but they’ll tell others about the business. There is no better form of advertising than word-of-mouth, and the best way to achieve that is to create a following of happy, loyal customers. 

1. Make it More Than Marketing

A solid marketing plan is important for the growth of any business. Your marketing plan should have achievable goals you can reach quickly, as well as long-term goals. But when you’re trying to appeal to people and promote your brand, it’s about catering to their psychological triggers. 

What does that mean? Instead of creating a marketing plan solely focused on a new product, service, or deal, determine what the people who already love your business really want. Treat your current customers like royalty. Provide them with superior customer support and dedication. It’s easy to create a marketing plan when you’re trying to attract someone new. But, when you’re developing new ideas, don’t ignore the people who have stood by your business for a long time. By including them in your marketing budget, you’ll ensure that they keep coming back to you. 

2. Cover Your Bases

No business is perfect, but the ones who come close tend to cover their bases in every way so they always appear trustworthy and reliable to their customers.

You’ve probably heard about some data breaches and hacks in various companies over the last few years. Hackers are looking for everything from personal information like social security numbers to financial information like credit cards. When they get that kind of info, they can steal identities, spend money, and learn just about everything there is to know about your customers. While bigger companies can sometimes get away with this kind of hit, not every business is so lucky. 

Protecting your customers is crucial, which is why it’s a good idea to have proper storage solutions in place for records and data. Implementing a business record retention program is a great way to have your customers’ important information at your fingertips. A record retention program can keep track of business records, financial records, insurance records, copyrights, and more. It will also help you to determine how long you should hold on to certain documents and when it’s okay to get rid of them via shredding. 

Covering your bases as a business also means preparing for any possible scenario when you’re ready to launch a new product, service, or campaign. No solid company wants to think about all of the things that could potentially go wrong, but the ones that do are prepared and take less of a blow if one ever occurs. Some companies create user experience scenarios when launching a new product, deal, service, etc. This helps them to see what could potentially go wrong, what they could do better, and how people might respond. As a result, they can go back to the drawing board if needed and make sure their loyal customers will be pleased when the final product or idea is eventually rolled out. 

They’ll also be prepared for any potential problems. For example, take a look at Gap. Back in 2008, the clothing company launched a new logo in an effort to be more modern. The logo instantly received an overwhelming amount of backlash, and it only took the company two days to return to its original imagery. 

Of course, it’s important to protect yourself from a legal standpoint, too. Strong companies fully understand the legalities behind the promises they make and the things they offer their customers. It’s important to have a working knowledge of legal terminology and how to understand contracts when you’re in the business world. It will keep you from getting burned, and ensure the promises you make your customers are always kept. 

3. Offer Rewards

Everyone likes to be rewarded. Attracting new customers and audiences with special incentives and deals is great, but don’t forget about your loyal customer base. Creating a customer loyalty program is a great way to get people coming back. 

For some small businesses, a loyalty program can be something as simple as a punch card — buy five coffees and get your sixth one free! After all, customers are 82.4% more likely to shop at a store that has some type of loyalty system in place. 

If you want to go bigger, you can create a “points” system to reward loyal customers. Popular retailers like Old Navy, American Eagle, and Carters have reward point programs. The more customers spend, the more points they receive that can later be turned into discounts or money to spend at the store. This allows your business to keep adding revenue and tips your hat to those who are consistently spending with you. 

4. Take Feedback Seriously

Customers want to feel as though they have a relationship with the businesses they frequent. So, take their feedback seriously, whether it’s positive or negative. Even small businesses will benefit from some kind of customer support team. When a customer feels ignored or that their comments are falling on deaf ears, it never sits well. Even acknowledging what they have to say will make a difference in their overall experience. 

There are tools you can use to stay within your budget and still handle customer feedback with professionalism. There are a variety of resources that are great for offering customer service on virtually every channel possible. 

Getting caught up in the excitement of attracting new people to your business can be fun, but it isn’t a sustainable business plan that will allow you success and growth. Keep your current customer base in mind when it comes to everything you do. The loyalty you show back to them will end up rewarding your business in the long run. 

 

How to Fast Forward your Employee’s Career

Your employees’ professional growth doesn’t happen overnight. Developing people’s skills needs investment of thought, time and love in order to create meaningful change. Ideally a manager becomes a mentor. They provide guidance and coaching to evolve employee skill-sets, knowledge and confidence. With managers acting as the catalyst for progression, we’ve pinpointed five ways to effectively advance your employee’s career path.

Align your business goals

When you’re working closely with your employees, don’t forget to feed back the “bigger picture” to them. You can coach people in leadership qualities all day long but it’s pointless if you’re not communicating why. Employees motivation to excel can diminish if they don’t feel valued or believe they can create an impact for the company. Realistically, how empowered would your employees feel if they’re given the freedom to make smart, informed decisions however they still need to run their ideas by you before making moves? Communicate the objectives and company goals before anything else, and provide freedom for them to actually reach these.

Create a career development plan

Having conversations around career progressions is the first step in gauging employee development, but it’s important to follow up with implementing achievable objectives. This encourages employees to formulate their goals so they can actively execute them. Create a space where you can collaborate openly on short-term and long-term career goals and most importantly how these can be achieved. If you’re not sure where role progression can evolve, check out Search Party’s Career Path Tool to see all possible options.

Articulate expectations

Objectives and Key Results (OKR) is a popular technique to setting and communicating goals and results in organisations. The main purpose for OKRs is to connect the company, team and individual’s personal objectives to measurable results, ensuring everyone is moving in the right direction. The structure is fairly straightforward.

  • Define 3-5 key objectives on company, team or personal levels. These must be qualitative, ambitious and time bound.
  • Under each objective, define 3-4 measurable results based on growth performance, revenue or engagement.

When OKRs are a place and remain transparent across all teams, employees have complete clarity of knowing what’s expected of them and have something to work towards. Defining these can take into account career progressions or onboarding new responsibilities or projects and when you’re able to measure you’re also able to mentor. No wonder OKR’s are loved by tech giants like Google, Twitter, and Oracle. It’s a proven process that genuinely works.

Actively identify new opportunities within the organisation

When employees begin to seek new experiences or want to build their portfolio of skill-sets, 9 times out of 10 they’ll leave their current organisation rather than take on a new role in a different area within their current company. And it’s no surprise that losing talent and re-training new starters is timely and costly for managers. However this behaviour can be avoided if there is real encouragement and facilitation of internal transfers. Speak with the individual about what skills they would like to gain or areas they wish to excel in and then identify all possible new opportunities and paths they can explore within the organisation. Mentors are those who can look beyond their own areas or personal needs for growth opportunities, even if it means they’re losing a great asset.

Encourage developmental assignments

Developmental assignments come from the opportunity to initiate something new that an employee takes the majority of the reigns with. Internal projects, new product lines or championing a change such as adopting new technology or a restructure in workflows are all great ways to allow employees to step outside of their comfort zones. These kind of initiatives are the gateway into harbouring new skill-sets and embracing areas not usual to their daily tasks. Enabling employees to lead or manage side projects or totally new initiatives are the stepping stones into project management fields and opens a huge number of doors into other leadership roles.

Although most CEOs understand the importance of employee development, the sad truth is that they don’t devote the necessary time into excelling them into greater things. But the proof really is in the pudding. The more effort you put into developing employees, the higher the employee retention, productivity, engagement, turnover…the list goes on!

If you’re unsure as to where career progression can take you or your employees, Search Party have developed a nifty Career Path Tool. Simply type in your current role, and see how careers of people who’ve been in your shoes developed. Or, type in your dream job and see which paths can take you there. Check it out and let us know what you think!


Originally published by Search Party on 29 August 2016.

How to Monetize Your Teaching Skills

With the rise of the internet and new technologies, the very process of gaining knowledge has changed. Distance learning has become an effective way not only to learn and master new skills but also to earn a college degree, with many reputable colleges offering online curriculums too. 

In such a supportive environment, the ones with expertise and practical experience in specific fields can find quite a few ways to monetize their teaching skills. So, whether you need some extra money or you want to start a whole new career, here are a few ideas to start with.

Become a teacherpreneur

Some active teachers are mastering their classroom jobs, but are also very passionate about their business and have enough time and motivation to execute their own ideas and create new classroom materials. Such teachers already have a good way to monetize their skills by selling their materials, podcasts and teaching strategies online, and become a teacherpreneur

Create your course

If you’re thinking about following this route of money-making, what matters the most is to create your course with your target audience on your mind, making it’s content useful and relevant so that they would actually want to buy it. 

Your chances to succeed are higher if you’re an authority or an influencer in a certain niche with a large follower base on Facebook, Youtube or other social media channels. To make your course competitive, choose a narrow topic so that you can both teach essentials and give enough practical tips and tricks, adding the unique value to your classes.

Write an e-book

Another way to monetize your teaching skills is by making an e-book and selling it online. Still, besides your expertise, you’ll need good writing skills and some knowledge of how to best structure your book. Your e-book will have more downloads and purchases if you’re already digitally established persona and have a wide network of potential buyers. Even then, your e-book would need some additional marketing strategies, so think about what techniques you could use to promote it.

Give classes

For those who live in an area where there is a high demand for skills you would be teaching, giving live classes is one of the sure ways to monetize their teaching skills. Nothing can beat the quality of face-to-face lectures, whether they are group or individual. There are also plenty of opportunities to find your students online, and give classes using Zoom or Skype to connect. You can lecture on every topic you have an expertise in,  but it’s important that you’re program is flexible and accessible for students of all levels. 

As there is a great demand for English language teachers worldwide, this is a great opportunity for those who want to both work and travel. Even if English is not your native language, you can take the TEFL Course at Monkey Tree English learning center and become a certified English teacher, and find a job at the destination of your choice or give lessons online.

Offer consulting and professional services

A great way to monetize your teaching skills is to offer consulting and professional services to individuals or organizations who are facing issues you can help them solve. Consulting services can be offered in many fields, such as research, communications, curriculum design, management or any other industry-specific matters. Professional services may include legal and financial services, translation, writing, research, etc. You can bill these services by the hour or choose a flat rate for an entire project.

Make a niche blog or a website

If you’re more inclined to doing business digitally, starting your own niche blog or a website can be one of the ways to make money teaching what you know. You can create all sorts of high-quality content related to your niche, and make it diverse using photos, infographics, and videos. Still, you’ll need to SEO your content in order to make it visible to your target audience and promote it on your social media channels, if you want to boost your traffic. You can use affiliate links or place ads on your blog to monetize your efforts. 

There are plenty of options to monetize your teaching skills, so start brainstorming your ideas and put them in action. 

New ServiceNow Research Highlights What Employees Really Want

Perks at work have become a source of pride and a competitive differentiator for companies vying for top talent. Stocked fridges, catered meals, on‑site fitness facilities, laundry services and complimentary transportation are just a handful of popular perks companies offer to lure new employees. But according to new research by ServiceNow, an effective way to build an engaged and productive workforce is giving employees a better employee service experience during big moments and even small ones in between.

ServiceNow’s “The Employee Experience Imperative” Report, which studies the service experience at work, reveals that employee enthusiasm for work peaks at the start of a new job, but wanes by 22% shortly thereafter. Where are employers missing the mark? The findings tell us that employers aren’t supporting employee’s basic needs on a day‑to‑day basis during the employee lifecycle: 41% still struggle to obtain information and answers to basic questions, like finding a company policy or resolving an issue with their equipment. Furthermore, only 41% believe their employers make it easy to select their equipment before their first day and only 51% of employees believe their employers make it easy to receive equipment necessary to perform their job responsibilities at the onset of their job.

Employees today – regardless of their role or generation – want to be heard and valued, and they want an employee experience that suits their needs throughout their career with an organization,” said Pat Wadors, Chief Talent Officer at ServiceNow. “If an employee’s experience is lacking at the onset of their new job, the impact for some employees can likely be felt until the employee’s last day. By creating beautiful and meaningful experiences and an environment where work gets done efficiently, employers will benefit from a more engaged and productive workforce.”

Pat Wadors, Chief Talent Officer, ServiceNow
Pat Wadors, Chief Talent Officer at ServiceNow

Where Can Employers Improve? Mobile Work Experiences

One‑third of our lives is spent at work. And, employees want their experiences at work to be more like their experiences at home – like having mobile technology at their fingertips to make finding information and accomplishing tasks simple, easy and convenient. In fact, more than half (54%) of employees expect their employers to offer mobile‑optimized tools at work. Yet, the majority (67%) report not finding it easy to complete necessary paperwork on a mobile device before their first day and only about half (52%) of employees have been allowed to use a smartphone or tablet to access employee tools from HR or other departments. However, those who do have such access self‑report higher productivity than those without these mobility tools. This is a miss for employers who haven’t yet introduced mobile self‑service to their workforce, especially for those aiming to retain and attract millennials, as over half (59%) expect employers to provide mobile‑optimized tools.

A Generation Gap? It’s Smaller at Work Than You’d Think

Baby boomers and millennials aren’t so different at work, after all. Across the four generations that comprise today’s workforce – baby boomers, Gen‑Zs, millennials and Gen‑Xs – employees want a better experience at work. The research found that, across generations and departments, employees are losing faith in their employers to deliver positive employee experiences:

  • Less than half (48%) of employees believe that employers are invested in improving the employee experience;
  • More than half (61%) of employees rate their employers poorly based on a negative experience with personal leave;
  • Less than half (45%) of employees feel that their opinions and perspective matter to their employer. However, millennials (43%) are more optimistic that employers will address feedback when compared to baby boomers (35%);
  • Only 37% of employees believe that employers automate processes to improve the worker experience; and
  • Less than half (44%) of employees believe employers provide them with easy access to information from HR and other departments; the same number felt they did not have access to the information vital to their job on day one.

A positive experience at work strongly correlates high employee net promoter scores (eNPS)– meaning, employees that create great employee experiences are likely to have more loyal, satisfied employees. That’s real business value.

7 Significant Things that Every Web Designer Should Know 

Well, staring with the primary concept that is web design, then it is the most important aspect to understand properly as to get good results in SEO. Here in the post, you are going to meet with all the essential things and aspects that help you in doing web design properly and also make you able to get good results through it. Dealing with the website design process is daunting in thee staring, but after than, once you understand every single aspect that relates to it, then it becomes easier for you to understand.

Therefore, it is essential for you to know everything about the process of web design and then start dealing with it does it properly. Now, here in the post, you are going to meet with some major things that play an important role in web designing. All users or web designers need to make an appropriate deal with these things as to perform web designing at a good level. Finally, all those main things that help you out in the process of web designing are as follows –

  1. Know the exact purpose – it means that the first thing you have to know is that why you require a website. After then, what goals you are going to achieve? Who you target your site’s traffic? So, the answers to these questions automatically make your design and create the right content for your site. The same things help you in knowing that what exactly your traffic want from your website and how you achieve your all goals.
  2. Select the right domain – it is the most important concept among all when it comes to website design. You have to choose a unique, simple, and short domain name by which your site is known by the users. In other words, you have to give that name to the site which is easy to remember and memorable. Also, you to consider that only a simple and easy domain is good which users easily type and reach. If you think that that the domain name contains hyphens and numbers, then you totally thinking wrong. You have to choose that word which directly reflects your business and target area.
  3. Go with the right web host – well, you should know that when going to host a company understating all your hosting requirements is essential for you. The first thing which you have to think is that what kind of website you actually want to host. The same website requires special software or not, the volume of audience you need, and many more things that relate to it. So, after considering all these things, you have to choose the best server and make everything easy to control. Not only is this, but you also have to provide a 24/7 customer support and a live support option for the immediate help to your site visitors and also to provide them with appropriate advice. Regarding the same aspect, you can also know more by taking the help of website development in New York
  4. Be responsive – it means that you have to make your website responsive enough, and in that way, which easily supports and run in all devices. Not only is this, the site you are going to create must be mobile-friendly and also it easily fit into the screen of all devices. You have to do web designing in that way by which your site become more attractive and responsive to your visitors, and they find it helpful than all others. It is the only way to make those visitors your permanent users and as a result, improvement in the site’s ranking.
  5. Great content – now, it’s the major aspect as well among all which are mentioned above. You have to fix the same thing in mind that only a good and appropriate or you can say informative content is the key to get more traffic to your website. If you want to keep a good quality of your website, then you have to pay good attention to the content you are posting. So, you have to post that content on your website which is in more demand by the people and which looks informative to them. Not only the content; you must also add some good images and videos as well in the content to make it attractive and impressive. Also, by doing so, visitors get the information, not by reading but also practically as well.
  6. Add links – Another fine thing which you have to present in your mind is that you have to add good and relevant links to your website. It is because by doing so, all your visitors become able to know more about the concept they need to know. So, if they make use of the links you are provided to them in your content and they find those links useful, then it helps you in many ways. After then your visitors find your website useful, and they become permanent to it. Not only is this, but they also share your website with other people, and as a result, it is enhancing the ranking in SEO.
  7. Layout – also, it is the major thing you have to know properly. The layout of your website matters a lot. You have to make your website attractive and impressive enough so that more and more traffic got attracted to it. Therefore, to make a perfect layout, you have to make proper combinations of the colors, you have to set everything in your site in a proper format and do all essential things properly.

So, these are the significant 7 things that every web designer should keep in mind when going to make a deal with the web designing process.

Conclusion

Therefore, it is important for you to understand the above-mentioned information and then apply all these things in the web design process to get good results. These things help you in doing web design at a great level, and your site becomes more used by the people and improves rankings easily.

How to Build a Stellar Brand and Rock the Social Media Ecosystem

In a vast and diverse online landscape, there are many channels and tools to explore. In the midst of all the digital hustle and bustle, major social platforms stand as real giants. From their shoulders, brands can extend their reach and make their messages resonate with a global audience.

Indeed, many businesses have managed to work miracles with their social media accounts. They became globally recognizable and have enhanced their bottom line in the process. But, make no mistake that this is a huge endeavor. Namely, one has to find a way to form a killer strategy and execute it in order to stand out among cohorts of competitive brands.

A tumultuous social age

Social media platforms are a next big business frontier. Consumers flock there to casually share and comment, but also interact with brands and get to know their human face. This creates immense opportunities to engage and delight. Of course, making it happen is much easier said than done. It requires a rock-solid strategy and a long-term commitment.

One of the first things to figure out is which network to pick as a distribution channel. You might want to use more than one but bear in mind that spreading yourself too thin is not the best idea, especially if you’re working with limited resources. The basic rule is simple: You have to be present on hubs that your target audience frequents.

An angle of approach

A thorough research is the cornerstone of your branding strategy. It allows you to tell in advance, with relative certainty, whether your campaigns will hit the mark or not. Just be aware that adults aged 18-34 are the most likely to follow a brand via social media (96%). So, if you cater to the older population, you might want to think twice before investing in branding there.

In general, networks with the largest user base (like Facebook and Twitter) offer an unparalleled reach and should be considered first. Then again, there are some niche platforms that could make sense in terms of what you do and industry sector you operate in. Likewise, image-heavy networks such as Pinterest and Instagram are a great marketing landscape to dispense your product photos and other visual assets.

Name of the social game

In any event, once you weigh all the pros and cons and identify the best channel, come up with a game plan on how to engage the audience there. To get inspired, you can take lessons from some of the best thought-out campaigns out there. They all have something in common: a deep understanding that modern businesses must add value to the lives of the customers.

Moreover, established brands are well aware that social media profiles pose powerful customer service tools. They provide around-the-clock support and display impressive responsiveness. Also, they keep up to date with prominent trends such as the surge in mobile usage. There were 2.56 billion of global social media users who accessed those networks via mobile devices in 2017. Therefore, it is of the utmost importance to tailor the experience to their wants and needs.

Coming on top

There are some other trends that enable your brand to get into the limelight. Visual content reigns supreme: it is 40 times more likely to be shared than other types of content. So, ramp up your image and video production capacities. A good example is to use mockups for your brand content as quality content is an integral part of all good campaigns. Just make sure to produce a regular stream of it in accordance with your content calendar.

Furthermore, note that, although people discuss brands quite a lot, 96% of users does not actually follow brand-owned accounts. This is to say that businesses have to get creative and navigate around the distrust or weariness that users tend to exhibit towards businesses. The trick is to look beyond your corporate channels and launch campaigns that deviate from the traditional advertising logic.

Stay vigilant

Next, let us address one thing that often gets overlooked: keeping track of key performance indicators is vital. In other words, implement a robust social media monitoring strategy. Monitor non-branded conversations for brand mentions. Evaluate your engagement rates and how many social signals you generate. Actively manage brand health at all times. Stay flexible and adjust your strategy should it fail to bear fruit.

This may seem like a daunting task, but rest assured that social media branding pays rich dividends in the long run.

Around 71% of customers who have had a positive experience with a brand recommends it to others. Hence, you have a chance to make the most of word-of-mouth promotion and spread awareness far and wide.  Finally, remember that social signals, although not an official ranking factor, do affect your position in the search engine result pages (SERPs).

Polishing the competitive edge

Social media networks are major public arenas for brand-building. Before diving in, you need to test the digital waters and use acquired insights to create targeted campaigns.

Create a branded environment where customers feel appreciated and valued. Keep an eye on trends to stay on top of the game. Learn how to tell an engaging story and social media user people in. This should enable you to build lasting foundations of trust with your existing customers and win new people over at the same time.

Carry out branding with the maximum marketing impact: Get the word out there and cut through the marketing noise like a knife through hot butter.

Be Fully Visible With A Complete Profile Bio Added In Your Business Account

insta

Instagram is the most popular social media platform that has more than 800 million active users in a month. It is for this magnanimous number of its followers that has made it one of the most favored and sought-after channels for the business owners to showcase their product and promote their brand. In fact, most of the businesses now integrate Instagram with their social media marketing efforts.

Right from the filters to the pictures, bios and links, everything will add to your social media marketing efforts ensuring better results. You will have to use each and every feature that this platform has on offer. This will ensure that:

  • You are fully visible on the platform.
  • The followers can follow you and your brand.
  • You have an increased chance of creating more backlinks.
  • You also have an increased traffic to your site, and
  • You have an increased chance of conversion of the visitors into your prospective customers.

However, you will not be able to reap the benefits that this photo sharing app provides if you are not strategic and meticulous in your approach, and it all starts with your profile.

Your profile

You should pay extra attention to your profile in order to make your Instagram business account more effective. Just like you will need to make sure that the profile pic is cropped properly into a photo to be used on the app to make it more visible, you will also need to make sure that the logo too is fully visible in its shape. Along with the text, it will make sure that your profile is complete in all respects.

In addition to that you will also need to make sure that you use all the components of your Instagram business account well and truly so that you can take the full advantage of this platform. These components include:

  • Name and username: These are the only components of the Instagram profile that are included in the Instagram search. Therefore, use them wisely. Include the real brand name as well as its variations and common abbreviation. If you use the same username or handle across all social networks it will not only help you to get more real Instagram likes but also help them to find you more easily.
  • Website: Your profile is the only place where Instagram will allow you to add an organic clickable link. Therefore, do not overlook it and miss out on adding one. Ad links that will take the followers directly to the desired page in your website so that they can read your latest blog posts or of a current campaign.

In addition to the special Instagram landing page, make sure that you take the full advantage of the Instagram business profile features. Such as:

  • Contact information that include your email address, phone number, and address on corresponding buttons;
  • Category that appears just under your name and allows people to see what you do ata glance, and
  • Call-to-action buttons for performing specific right from your Instagram business profile.

All these ensures that you have a complete and result-driven business profile.


Author Bio: Karen Anthony is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.

How can I get free Internet at home without paying anything?

Person using tablet

Everyone wants to get free internet at home without paying any money. But it may not be difficult because the internet providers are updating their feature at low cost. However, there is some free application which may help you get free Wi-Fi but their service provided by them may not be effective according to your need. You just need to get free internet and also know ways on how to get free internet at home without paying.

Freedom Pop for Free Internet

Freedom Pop for Free internet is best for you if you want to go at free of cost. You will get a wireless router where you can access the internet without paying any money. Another good benefit of this router is it is portable that makes sure you can carry it anyplace and it is also workable at any place. It is also possible to get a free data plan from FreedomPop and at a time you are getting up to 500 MB without paying any money. In case you need more data you may go and visit their plan.

NetZero for Free Internet

In the name of the Internet, NetZero is one of the familiar names because this internet service provider has been providing service since 1988. Unlike Freedom Pop, you are not going to use a router but you have to install a software to avail internet from NetZero. If you don’t need enough data or you are not regular to use the internet, this plan is best suited for you. This service provider offers 10 hours per month. They also have different plans that you may be interested in a fee.

Wi-Fi Free Spot for Free Internet

Wi-Fi Free Spot for Free internet can be one of the best ways to get free internet without paying any money. This can help you identify regional and national enterprises in your location. This site preserves directory that can be reached by clicking. This can also be so helpful if you move from one place to another. However, you have to be a member of the library that offers free internet service.

Check with your service provider for free internet

In your location, the service providers for internet have plans and service for their clients. Part of this fact, their open internet service is hidden at most of the cases, additionally you may not know that your internet service provider has discounted data plans and higher browsing speed. More importantly, there are different free service that you don’t know. If you want to get an internet connection, you have to make sure the answer to these queries. You will get benefit indeed.

Search for Municipal Wireless Network in your Area

Surely there are some areas in the world with Free Wi-Fi. It is also called citywide network which setups Wi-Fi connections from the different internet service provider. In the large metropolitan areas, this network is available.

Ask a neighbor for free internet

Most of the families who use the internet connection from the internet service provider and they intentionally want to shave this internet by partial payment. Luckily if you have a good relationship with this neighbor, you ask for this internet connection. More importantly, this can be done by sharing service with your neighbor that will cost no money.

InstaBridge For Free Internet

InstaBridge is a free internet application which is applicable for smartphones with Wi-Fi passwords and spots on the go. This can be helpful to use because this can help you to identify the nearest place in which you have free access. Additionally, InstaBridge makes sure to list your home Wi-Fi to share with the rest of the family members and your friends as well. This can remove any trouble to get access in relation to password connection.

Final Verdict

Everyone may go for free intent and they also try hard but there is no way. Surely there are a lot of ways to get it done and we have discussed above. You may also avail some high-speed intent if you want to go with plans of the internet service provider. But free internet at home without paying money is really an excellent way to use the internet as you don’t have to pay any money.

Digital Marketing Agency vs. Freelancers: Who to Hire?

It is not a secret that digital marketing can give anyone’s business an incredible exposure in and out of the social media world. A small business can be a recognizable and successful venture especially if it is equipped with reputable sites, blogs, and links on reputable blogs, plus excellent customer feedback.

But, the success of any venture will not be possible if the people who will be behind the marketing campaign are not good and credible on what they will do. There are the marketing agencies who are equipped with people with the right attitude and the best of abilities to make your campaign the best. Also, some freelancers are passionate about their crafts in boosting your brand. 

There are many ways to choose between a freelancer or a marketing agency, but in this article, we will discuss reasons to hire either a freelancer and an agency which can surely help you decide.

Reasons to Hire a Freelancer

  1. Greater Flexibility

Since freelancers work as a one manpower man, they are more flexible to work with few people to work with which means fewer and simpler adjustments as well. Also, their dedication to their work is guaranteed since they work on a particular project at a particular time.

  1. Lower Costing

Compared to the rates of an agency, freelancers have lower rates, so they are more practical for simpler projects. Also, some of them are working for a certain project, so there is no need for a longer-term of the contract. 

  1. Focus on your Campaign

Dedication on your brand’s campaign guarantees their focus and passion to accomplish it on the schedule, and with your desired results. Freelance management isn’t an easy task but through finding the right freelancers, you’ll be able to achieve your goals.

Reasons to Hire a Marketing Agency

  1. Guaranteed consistency

If you are looking for a long-term project for a more sustainable campaign, the agency is the answer. Moreover, agencies can surely handle almost every aspect of your marketing aspect, from the website to every content of your campaign.

  1. Better discussions

Digital agencies, especially those that we consider working for the long term, would have to know your company’s visions and objectives so that they can align their marketing projects on the company’s goals. With these, you can talk to them regularly, ensuring that they can cater to your expectations, and expect them to send you comprehensive reports telling them on their developments.

  1. Assured quality of the work

Freelancers can give the best quality of their work too, but especially with a bigger project, digital agencies can make the most for your product. A good digital agency has every person equipped for every aspect the best project can have. Also, agencies always have the strategic methods that will make your project the best one. 

Which One is for You?

Both of the freelancers and digital marketing agencies can both be a great help in bringing your business to a higher level upon invading the digital marketing world. However, being clear of your goals, equipping yourself with researches and determining your budget are some of the things you have to know before fully deciding which of these two best options you will choose.