Understand the Importance of Content Marketing Today Before You Regret!

From the last few years, the importance of content marketing was increasing. Along with lots of marketers and the companies that are overflow the internet with unique, related, and the attracting content for creating and maintaining demand for the products and services. That’s why more and more business owners realize the significance of content marketing to go ahead from the competitors.

Therefore, it is not a compulsion that each plan of the content marketing is felicitated with success and some of the business owners be inclined to slip back to wrong shortcuts when they down with the failure. It is the negative approach for expanding a business online, and we must avoid. To reduce these type of case in the first place, it is great for us to have a great understanding about some of the best strategies for the content marketing for small and even for the big businesses:-

  • If not the content allows is the high quality and attracting, people are surfing the web will ignore it and go elsewhere. So, you must have emphasized on creating only the high-quality content; it is based on facts and free from errors.
  • A piece of the content is the waste, if not it serves the big purpose of creation. It must provide possible customers to make informed decisions to help them in knowing about the unique selling ways of the products.
  • It is the marketing which always emphasizes on developing the reputation of the business by using the right ways. It is easily becoming the first step towards success and getting popularity on the internet and also motivating our industry expert in several ways.
  • Content marketing must concentrate on a specific audience. If you are running the business which believes in every person on the earth is a customer, even if you are selling the products which have some boundaries or not promoted well, you are living in an illusion.
  • If marketing done by the content must not be the cold and unfriendly. It ought to be a positive and strong voice and personality. A short note from the heads of organizational or experts within the organization converse the advantages of products and services that are always phrased as the better content.
  • In today’s world, people are very busy and don’t have the proper time to read all the long content pieces. You must have to give customers what they want inaccurate ways. You make your content in short, attracting, informative, and unique.
  • Actually, you don’t believe or not, but it is real that people surfing the web can excuse small defects. On the other hand, perfection is highly overvalued while you still can’t expect people to like wasted things.
  • Not the marketing plans in this world which can be termed to be successful, if not giving the human touch. You must have to be sure to have the content personalized and impressive.
  • You must promote your content on a regular basis by social media and online and offline platforms.
  • The last strategy is to encourage your site visitors and the potential customers to leave feedback, comments, suggestions, and what they want and expect. When they received, then take your proper time to look for incorporate them into your business’s content marketing strategy. If all the things are meaningful, then you have to make some changes and let the visitors, and the users should know that you appreciate their feedback.

These are the strategies which you must take if you are going for content marketing for your business.

Golden rules for content marketing:-

Now, we are going to tell you about some rules for your content marketing; then it will change the way people look at your content.

  • Personify your content

The main part about your content marketing is that which you can maintain and exhibit the brands individually, as like that you don’t have to follow any standards. You must find the voice of brands and skill your content consequently. You have to remember that people like talking to people; no one likes to talk with the company.

  • Maintain consistency

As we know, content marketing is a cool and fun task, but the discipline is here, which doesn’t be compromised. If you are going to promise with your users, that you are delivering something on the specific time, then you must be sure that you do exactly that thing without fail. A lot, so studies express that the organization delivers content on time, then their trust and the respect on their customer more than others.

  • Share your point of view, not the fact

The third thing which you must keep in your mind is that you don’t have to be the fact machine for your users. You should share your point of view and do all the things with power. The most important thing about content marketing is that when you are expressing you take on each topic, then the chances of the users is increasing on that content.

  • Serve fresh content

You are making a very big mistake if you think that your users are not updated on the content front. We all know that almost all people are spending a lot of hours on a regular basis. Due to this reason, users have become habitual to fresh and good content.

  • Be the best at what you do

It is the last and the golden rules of content marketing; it is not actually as it sounds. When you have the great vision of arrived the peak, then your every step towards that attempt must be attractive enough to convert your users into your fans. The success parameter of your content marketing strategy must be the favorite content of your users.

Conclusion

At last, we conclude that content marketing does not become the new idea, but the new techniques and strategies can bring your content marketing operation out of the dust and push your business forward. With adequate content market research, you can make optimum use of your contents.

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Top 5 Recruitment Software Statistics

Discover the proven research-based benefits of using a modern recruitment software!

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Are you using a recruitment software?

Using a recruitment software has many benefits. Some of the most commonly cited are the following:

  • Increased efficiency
  • Time saving
  • Cost saving
  • Improved reporting
  • Higher quality of hire
  • Reduced IT department’s  involvement
  • Reduced marketing department’s involvement.

In short, a recruitment software should help you find the best hires, in the shortest amount of time, for the least amount of money. It will also enable you to own the whole recruiting process, without depending on your marketing and IT department.

It sounds perfect, right? But is it really like that in practice? Let’s take a look at the data and find out!

Recruitment software statistics you need to know

Here is a list of the top 5 proven, research-based recruitment software statistics you need to know:

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Statistic #1: A majority of companies use an applicant tracking system (ATS)

A research Capterra conducted has shown that:

  • 75% of recruiters use a recruiting or applicant tracking software.

Statistic #2: Almost all best-in class companies use a recruitment software

According to finding from Jobscan’s research:

  • Over 98% of fortune 500 companies use a recruitment software

Statistic #3: Using a recruitment software has positive impact on hiring

According to Capterra’s research:

  • 94% of recruiters and hiring professionals say their using a recruitment software has positively impacted their hiring process.

Statistic #4: Recruitment software improves time to hire

GettApp’s research has found that:

  • 86% of recruiting professionals say that using a recruitment software has helped them hire faster.

Statistic #5: Recruitment software improves the quality of hire

GettApp’s research findings show that:

  • 78% of recruiters say that using an ATS has improved the quality of candidates they hire.

Looking for a better recruitment software?

A great recruitment software will help you achieve your recruitment goals and turn your everyday problems into opportunities. If your current recruitment software isn’t doing its job, you should think about finding the one that will.

In our guide “How to Evaluate and Choose the Best Recruiting Tool” you’ll learn exactly how to compare, evaluate and choose the best recruiting tool that will perfectly fit your hiring needs and your budget.

Top 5 HR Conferences to Attend in the Summer of 2019

Discover great HR conferences you should consider attending during hot, long summer months of 2019!  

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Best HR conferences to attend in the summer of 2019

If you’re looking for great HR conferences to attend in the summer of 2019, you’ve come to the right place. We’ve put together a list of the 5 best HR conferences around the world that will take place in the summer of 2019!  

Top 5 summer HR conferences

Here is a list of the best HR conferences taking place in the summer of 2019 around the world:

1. HR 360 European Summit

Date: 4 – 5 June, 2019

Location: Hilton Vienna Danube Waterfront, Wienna, Austria

Short description: HR360 is the meeting place for global and european HR leaders from the world’s biggest companies to share practical insights on how to boost the business bottom line. You can choose from more than 40 interactive sessions and listen to more than 50 speakers from IBM, Amazon, Microsoft, Vodafone, etc.

2. CIPD Festival of Work

Date: 12 – 13 June 2019

Location: Olympia London, London, United Kingdom

Short description: The CIPD Festival of Work brings together two unmissable CIPD events, the Learning and Development and HR Software and Recruitment shows. The result is a pivotal event that will power your working future. This event has more than 160 speakers, 300 exhibitors and 7 000 attendees.

3. HR Leaders Summit Hong Kong

Date: 13 June, 2019

Location: New World Millennium Hotel Hong Kong

Short description: HR Leaders Summit Hong Kong is the country’s premier gathering of HR professionals. This event is perfect for industry leaders at South East Asia’s who are interested to hear the freshest insights, exchange big ideas and expand their professional network.

4. HR Tech Summit

Date: 18 – 19 June, 2019

Location: Toronto, Enercare Centre Toronto

Short description: HR Tech Summit is Canada’s leading independent HR tech event. This event will feature keynote presentations, industry panel discussions, a contemporary trade-expo, tech talk & tech demo stage, main stage, interactive workshops, thought-leadership interviews, engaging activities, entertainment and more.

5. SHRM19 Annual Conference & Exposition

Date: 23 – 26 June, 2019

Location: Las Vegas, Nevada

Short description: This conference offers more than 200 concurrent sessions on different topics such as Workplace Strategy, Technology, HR Leadership, Talent Management, Compensation & Benefits, etc. SHRM Exposition is the world’s largest HR marketplace which provides access to thousands of solutions-providers in every industry. Lionel Richie concert is also a part of this event!

Bonus HR conference: Visit Bali!

And now a special treat – a great HR conference in the beautiful Bali island!

4th Asia Pacific HR Forum will take place at the end of August in Nusa Dua Beach Hotel in Bali! The 4th Asia Pacific HR Forum in 2019 is one of serial events annually designed to educate, develop, update, share and inspire today’s industry professionals about people, market, business which can help to determine a strategic planning in organization related with people and business.

Choose your perfect summer HR conference

Attending these HR conferences is an incredibly fun way to learn about the latest HR industry trends, best practices and useful HR tools. It is also a unique opportunity to network with other HR professionals from around the world!   

We can’t think of a better way to spend those long summer nights. So what are you waiting for? Pick a few of these HR conferences and plan your perfect summer getaway! 🙂

The Top Must-Have 10 Recruiting Software in 2019 [INFOGRAPHIC]

Check out the infographic with the top 10 must-have recruiting software in 2019!

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List of the top must-have recruiting software in 2019

Which different types of HR tools do successful HR professionals and recruiters use to up their recruiting game?

Here is the list of the top 10 must have recruiting software that can completely change the way you attract, find, choose and hire top talent.

Infographic: Top 10 must-have recruiting software in 2019

Here are the top 10 must have recruiting software nicely put in one handy infographic:

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Recruiting software #1: Applicant Tracking System

An Applicant Tracking System (ATS) serves as a database with all of the applicants’ profiles, it helps interview scheduling, candidate screening and evaluation and enables easy team collaboration and communication.

Recruiting software #2: Recruitment Marketing Software

Recruitment Marketing Software offers features for implementing the most important recruitment marketing important strategies, such as employer branding and social media recruiting. With this software, you can also create your perfect career site based on your needs and your brand identity.

Recruiting software #3: Candidate Relationship Management Software

Candidate Relationship Management (CRM) Software Candidate Relationship Management (CRM) Software helps recruiters to achieve timely, relevant and personalized communication with their current and potential future job candidates.

Recruiting software #4: Candidate Sourcing Software

Candidate Sourcing Software is a recruitment software specialized in finding qualified candidates. With Candidate Sourcing Software, recruiters can scan millions of online profiles to retrieve passive and active candidates’ details including email addresses, resumes and more.

Recruiting software #5: Video Interviewing Software

Video Interviewing Software enables recruiters to conduct distance live video interviews with candidates from anywhere around the world, quickly and easily.

Recruiting software #6: Candidate Assessment and Testing Software

With Candidate Assessment and Testing Software, employers can quickly and easily test their candidates’ knowledge, technical and soft skills and traits needed for success in a certain job position.

Recruiting software #7: Employee Referral Software

With Employee Referral Software, you can create and send engaging employee referral campaigns and ask your employees to recommend suitable candidates for job positions you are looking to fill.

Recruiting software #8: Background Check Software

A Background Check Software is a specialized software created to automate an employment background check and perform a reliable search of a criminal background and do a thorough vetting of new staff before hiring.

Recruiting software #9: Employee Advocacy Software

An Employee Advocacy Software is a specialized recruitment tool created to help companies turn their employees into their employer brand ambassadors and share curated, pre-approved content across their social network in a fast and simple way.

Recruiting software #10: Job Boards and Aggregators

Job Boards are websites where employers directly post their open job positions.

Job Aggregators are websites that search the web and collect job ads from multiple sources and display them on their site, linking them to the original job ad.

 

How to Use the Crafty Vaporizer?

Crafty Vaporizer is a remarkable achievement for mankind as it is one of the first portable vaporizers manufactured by a German Company, ‘Storz and Bickel.’ The company has spent a lot of time in developing this product. Its previous version of vaper, ‘Volcano’ was not as popular as this new vaporizer. In fact, Volcano is the only desktop vaporizer which was approved by the ACMPR or Access to Cannabis for Medical Purpose Regulation. Crafty uses a mix of hot air convection and conduction for remarkable results. It has a mouth piece which completely blocks any wastage of steam and you do not need to refill those vaporizers recurrent time. This entire machine can also be controlled using a mobile application. This speaks volume about the crafty vaporizer as it can be operated using technology.

What Comes in the Box?

The crafty vaporizer box has a lot of components within it. The vaporizer comes with several other things and thus, the box contains the following parts:

  1. The Crafty Vaporizer – 1
  2. Power Adapter – 1
  3. USB Cable – 1
  4. Liquid Pad – 1
  5. Screens – 3
  6. Cleaning Brush – 1
  7. Herb Miller or Grinder – 1
  8. Easy Filling Tool – 1
  9. Seal Rings – 1
  10. Instruction Manual – 1

How to Use the Crafty Vapour?

Using the vaporizer is simple and easy. When it arrives, you do not need to charge the device as it should be charged fully. Even if charging is required, all you need to do is connect the vaporizer with the plug point using the USB cable which arrived in the box. You can use the device without connecting it to the mobile application. But it is always suggested to download the app from iOS or Android store at free of cost and connect it with your vaporizer.

  • If you are using flowers as the herb, you need to grind it before putting it in to the machine. You can do that by using the grinder which comes in the box. As soon as you finish grinding, simply twist the upper part of the machine and you will find a chamber. Simply put the weed into the easy filling tool which resembles the letter O and fix it above the chamber using a screw.
  • Once you have finished doing this, open the cap that is in the middle of the tool and pour the grinded contents in to the chamber. After this, simply remove the easy filling tool from the device and now you can use your vaporizer.
  • If you want to use concentrates or hash, pour a few drops on to the liquid pad and put it inside the chamber. You should use the liquid pad when you are using less amount of cannabis which allows the heating process to be equal.

The crafty vaporiser comes with 2 different temperatures which are 180 degree Celsius and 195 degree Celsius. To arrive at 180 degree Celsius, you simply need to press the power button once and for 195 degree Celsius, two simultaneous clicks of the power button are necessary. Once the red colour of the device changes to green (which takes around 90 to 120 seconds) the device will vibrate which represents that the vaporizer is ready to use. Depending upon the strength of your inhalation, the device might take some time to re-establish itself back to the desired temperature.

Crafty Vaporizer is an expensive device which surely makes an investment. The battery life could be better and thus needs a little work on it. Overall, the product is a catch and the vapour quality surely beats the battery life and cost.

The Case for a More Human Approach to AI

Author: Chris Pope, VP Innovation, ServiceNow

 

Artificial Intelligence (AI) is all about machines, obviously. Except it’s not. In truth, discussions surrounding AI may often centre around how competent, intuitive and contextually aware the machine brains we are building have become.

But really, AI is all about us―the humans—and how it can make our lives better.

There was a time, perhaps even inside the current decade, when AI tools and functions were still associated with the fanciful ‘talking computers’ that featured in many 1980s movies. It wasn’t that long ago that we considered AI as something of a ‘toy’ and its application in mission-critical enterprise applications was still somewhat laughable. Of course, now we take talking computers completely seriously. So much so that we’re equally focused on the proficiency of computer speech recognition.

 

Application of AI

But as far as we have come, we still need to look at the real world use cases of AI and ask how it can help us make our lives better. If we’re not applying AI to our human work experiences to examine and analyse where it can make those experiences greater, then what are we doing here in the first place?

The truth is, many enterprises large and small have been struggling with finding the appropriate use cases for new and emerging AI technologies. Companies need to find the workflows inside their business models that can benefit from AI. Only then can they start to architect towards turning those operational throughputs into truly digital workflows.

So how do we define AI-enabled digital workflow Nirvana and how do we get there?

Typically, the process starts with a technology audit and a process of assessment, quantification and qualification running throughout the IT stack in question. Individual business units will need to step back and identify their work problems and challenges as they look for the elements of their workflows that can be digitised.

Everybody across every line of business function will be involved―we need to crowdsource and collaborate to identify strategic areas of business operations that still exist as predominantly manual, accurately measurable and fundamentally repetitive.

These are the parts of business that represent liquid gold, i.e. once we tap the seam, we can channel these functions into AI-driven services that subsequently run as digital workflows. Individuals are liberated from drudgery, productivity is increased and employees have a greater experience—a new virtuous circle is established.

 

Practical examples

Think about a typical office. When people leave the company, we need to manage who has a key fob for access to the car park. This is a perfect example of the type of job that has typically been performed manually through the use of a spreadsheet. This is time consuming, error-prone and obviously creates security issues.

But it’s also (I hope obviously) a perfect example of the type of task we can evolve to become a digital workflow driven by intelligence stemming from AI. Our analytics engine should know that an employee is leaving the firm and so reports, alerts, emails and perhaps even mobile device management, to cancel the key fob, can all happen automatically.

If we can make all those things smarter and more intuitive, then we can build better experiences faster.

Uber hasn’t actually done anything fundamental to change the way taxis work or drive. It has changed the digital workflow that governs the ability to book and pay for the service. The list of services-centric examples in this space is growing every day.

 

Automating a bad process doesn’t make it good

In the technology industry, we are often bad when it comes to decommissioning things. Think about how many business processes probably exist today that firms need to eradicate and get rid of.

There’s no point in applying AI to these aspects of the business. As we know, automating a bad process doesn’t make it a good process; it just makes it an automated bad process! So, this re-engineering is actually an opportunity to clean out your cupboard and stop doing the things that you no longer need to do.

An example that came out of a recent hackathon, we conducted, is a tool to help with filing of patents. One of our hackathon teams used AI and ML to trawl the web for all registered patents using word recognition. They wanted to identify connected words to see if a new invention already existed in some form already. This would have been costly manual work, that may have been handed over to a specialist (in this case, a patent lawyer), but now we can digitise these aspects of the business.

 

The human factor baseline

We as humans now need to engineer the existence of AI into our own mindsets and consider how it can help us work differently. This includes knowing what things we don’t need to worry about anymore. For example, we don’t take a map out with us these days, because we use a smartphone—so what else can we stop doing?

As we move down the more humanised road to AI, we will find that AI itself gets smarter as it learns our behavioural patterns, penchants and preferences. We must still be able to apply an element of human judgement where and when we want to, but that’s already part of the current development process as we learn to apply AI in balance when and where it makes sense.

The future of AI is smarter, and it is also more human. The end result is more digital at the core, but more human on the surface. If that still sounds like a paradox, then it shouldn’t. We’re at a crucial point of fusion between people and machines and it’s going to be a great experience.

 

About the Author

Chris Pope - ServiceNow

As ServiceNow’s global VP of Innovation, Chris brings more than 15 years of C-level executive experience with leading technology solutions and platforms across Product Management and Strategy. Chris also has the rare, added-value, experience of having been a ServiceNow customer multiple times so he understands the client and the vendor perspectives on business transformation. Chris’ proven track record working at and with the largest organisations globally, has seen him recognised as a thought leader in process and methodology. He holds a Bachelors of Science degree in Electronic Engineering from De Montfort University in the UK, and is a well-published author and contributor to many leading digital publications and blogs.

Common Mistakes To Avoid While In Choosing A UX Designer

It is not easy to choose the best UX designer for your business as it is different from recruiting any other employee. You will need to have a fair bit of knowledge about UX design yourself to ensure that you make the right choice in the end to get the desired benefit for your business. However, if you are completely unaware of UX and its importance in this modern business world then at least you must know the common mistakes that most people make wile recruiting a UX designer and avoid the same so that you do not fall into the potholes in the end.

Starting with a brief knowledge about UX designers and their importance is the best way to proceed. Typically, the job of the UX designers is to use several user data driven metrics so that they can create more functional and user friendly digital apps. These will not only be user friendly but will also be:

  • Very easy to navigate
  • Highly intuitive for the customers and most importantly
  • Highly effective to provide the best user experience to attract and retain them.

It is for this reason there is such a high demand for the UX designers in the market these days. If you select the right professional UX designer you will get the best website or application that will be able to deliver exactly what your users are looking for.

However, selecting the best one from such a huge pool of UX design professional is not an easy task because you will need to know the specific skill set that such individuals need to have in the first place.

The mistakes to avoid

This is why you should know the common mistakes that you should avoid during UX recruitment for the benefit of your business and high ROI.

Hire an authentic UX designer:

Most recruiters do not even know the skills and criteria that make a great UX designer. Typically, you should consider then as a customer satisfaction expert. Their job is to:

  • Gather and leverage user insights
  • Collect feedbacks
  • Analyze the data using different advanced tools and software
  • Identify the areas of digital products that need improvement
  • Find proper design solutions that will address any issues and
  • Create the best possible user experience.

Right from the start to finish they must be focused about the needs of the users to create the most user friendly digital product.

Therefore, make sure you do not hire a web designer, developer or a graphic artist who may put in a few of the above essentials into the initial design process. Instead choose an authentic UX designer who knows how to process all necessary information by empathizing with the user.

Creative talent:

It is true that UX designer needs to follow proper technical approach to create a better digital product but that should not be the only criterion for your recruitment or selection. You should look for better and more creative talent over technical knowledge only so as to make sure that the person hired can actually build websites and apps according to the demands and needs of the users.

Also look for other skills such as extensive knowledge about:

  • Graphic design
  • Copywriting
  • Illustration
  • Video production and of course
  • Search engine optimization or SEO.

These specific and additional set of skills will help the UX designer to deliver better results just as you desire. In addition to that you can also focus on other metrics such as interactive designing, cognitive psychology, and wire framing to ensure that your visitors are happy.

Be flexible:

Most recruiters also make the mistake of requiring too much from the UX designer. In fact, if you have too many requirements for selecting a UX designer then it will not help the designer in any way. This is because:

  • There will be too many pre-conceived expectations in a new design project such as how it should feel or look and perform and
  • It will limit the ability of the UX designer to find out what works best for both the new as well as the existing customers.

Therefore, it is important that you are flexible in your requirements as much as possible so that you get better results. That means you should include only the major elements such as mock-ups and initial wire-frames. If you have trust in the expertise and methods followed by them, it will be easier for the designers to determine and deliver optimal layouts, functionality, content, and images.

Former projects:

You must take a look at the former projects designed by the UX designer you want to hire but abstain from making the common mistake of focusing too much on the design elements of those. Though it may seem like a common sense to rely heavily on the portfolio of the designer to define the overall skill level, this mistake can often have a negative impact on the final project. Instead you should focus more on things like:

  • The ability of the UX designer to make quick decisions based on the feedbacks and data of the users
  • Their styling choices that you will prefer personally and
  • Their design process.

The best way to ensure this is by asking about the results that they achieved though such products.

Feedback:

Another common mistake that people make is turning towards their most loyal customers for feedback regarding their app and website. This is not recommendable because these customers being loyal already know and are very familiar with the technology you use. They know how they can easily access the features they are looking for. This means in other words that you will get opinions that will be influenced by their own experience which may not reflect the opinion of the greater audience about your company.

Lastly, expecting a quick turnaround time is also very unrealistic. It takes time for the scientific theory to show its effect and create maximum UX and increased rate of visitors that will convert to actual customers no matter how usable, accessible, and aesthetically pleasing the design is.

6 Reasons for Internet Congestion that May Cause an Outage

Every day more and more people are stepping into the virtual world of connections – into the cyberspace. Living in this modern era of technology we absolutely have no choice of avoiding the online lifestyle. We are all plugged in and wire up and these makes the cyberspace a very, very crowded place.

Despite the fact that modern technology is constantly working on improving of the equipment and technical support has enhanced greatly, outages cannot be eliminated. A congested network is becoming the number one, most common reason to cause outages.

On the other hand, network congestion can affect the network speed and this is quite a serious problem for businesses, both large enterprises and smaller businesses. If you happen to be affected by a slower speed or repeated outages due to congestion, you should understand the reasons that are causing these issues.

Understanding the cause of the problem, in this case congestion, is the first step to permanently solving of the issue. Here are the most common causes of network congestion.

“Copyright: Unsplash/author:Host Sorter / I License: CC0 Public  Domain”

Large Number of Hosts in the Network domain

A network domain is a group of hosts within the same network infrastructure. These hosts are represented by the routers that are spread around a bigger enterprise, library, shopping center etc, to transmit the connection. When to many hosts are placed in one network domain it results in network overload. Moreover, this will cause interrupted connection and slowing of the speed.

 

In another case, a mobile network or a single router can represent a network domain. The big amount of devices such as tablets, computers and telephone systems acting as hosts, may exceed the permitted number of devices to request network at the same time and result in congestion. Therefore, every device will be experiencing connection interruptions.

Multicasting

In computer networking, multicasting means a simultaneous data transmission between groups of computers. Absurdly, multicasting is designed to prevent congestion, however in some cases it could be the reason creating it. Moreover, this happens when the transfer of the date in the same time causes a collision and this collision causes network congestion.

Broadcast Radiation

Extreme amount of traffic, hence, too many people requesting access on the same network results in so-called, broadcast storm. Broadcast storm consumes sufficient amount of network resources causing a situation in which the network cannot process all request at once. Therefore, this causes a repeatedly disrupted connection and slow speed that often times may end in an short-term outage.

 

Broadcast storms usually happen in public and crowded places such as libraries, schools, cafeterias, shopping malls etc. On the other hand, the cause can also be video or news gone viral, ecommerce, black Friday sales etc.

  “Copyright: Unsplash/author:Alex Kotliarsky / I License: CC0 Public  Domain”

Outdated Hardware

An optimal hardware configuration is essential for a good network connection. Frequent checks and equipment maintenance may eliminate a congestion problem caused by outdated network components.

The hardware setup must be excellent and up to date, in contrary it may result in gridlock when transmitting data. Moreover, this is the base to any stable network configuration. Having an optimal configuration is a promising start to having an uninterrupted and high-speed connection.

Poor Network Design from Service Provider

Along with an optimal hardware configuration, the network layout also needs to be optimized to ensure every part of your network is connected. Sometimes, congestion can be caused by a fault in the network design. However, service providers should aim for a good infrastructure to maximize the performance across any area of coverage.

Internet network is divided into subnets and their design should be accommodated for all the devices permanently connected to the network. The subnet should be sized appropriately according to the number of devices demanding data.

Poorly designed network and subnets in some areas may lead to congestion. Congestions as a result of poor design almost always ends in internet blackouts across an area.  Therefore, choosing an internet provider is an important decision if you are in need of a strong and stable internet connection.

If you are experiencing an outage and assume that it is a result of a fault in your provider’s services, you can check the outage map. Also it is advisable to report the outage on the map or the connection disruptions on the outage chart. This way you can learn for any similar experiences in your area and determine the cause of the outage issue.

Artificial Congestion

Your internet service provider determines the speed of the internet traffic on its network. In some cases your internet service provider may slow the rate at which data is moving and due to many reasons. This is called artificial congestion.

The constant speed of the network is determined with the agreement when choosing an internet package. Despite of that, a customer may be receiving a slower rate speed that may cause network disruptions. IPS often claims these changes in speed as a network management. However, it may be that you are sending more traffic than the network provider expects.

Choose a trusted service provider and always have a backup network connection.

Top Benefits of a Smart Home

Can you imagine the days when the only way you could operate the television was to physically get up off your chair, and go fiddle with the buttons on the TV?  With technology came the remote control and you no longer need to get off your lazy couch to flip through the channels.

The scenario above is a basic example of how technology has made life so much simpler. Life can only get better with Smart Homes.

Smart home automation means that a homeowner does not have to be within the vicinity of the house to operate certain functions. By using a smart device like an iPad or iPhone, the homeowner can control gadgets that are web-enabled like putting on the lights, locking doors among other functions.

The consideration to invest in a smart home is a weighty decision because it is not cheap. However, there are a number of benefits that may sway you towards making the investment.

You Will Save Money

Have you ever run out of the house, and when you get to the office or your final destination, remember that you did not switch off the iron box or the curling iron?   Or, the neighbor calls to tell you that you left the porch light on again? And now all you can think about is how high your electricity bill will be for that month.

One of the main advantages of smart homes is that you can control appliances that consume energy from the comfort of your office, or wherever you are. Easily switch on and off the energy consuming appliances, or even monitor your consumption. By making the necessary adjustments to how you use the energy consuming appliances, you’ll end up using less, thus more savings on your energy bills.

Home Security

                              Copyright: Unsplash | License: CCO Public Domain

A smart home will help boost your home security because you can operate it remotely.  If for instance, you require the cleaning crew to come in, you do not have to leave the key behind or make an extra copy for them. Once they get to the venue, simply use your smart app to unlock the doors. When the crew is done, use the same device to lock up the house again.

By incorporating the use of motion detectors, door locks, surveillance cameras among others, you will significantly improve your home security wherever you are.

Increase awareness through video surveillance

Installing security cameras around your property will enhance your home security because you will get live feeds on your smart devices. The video surveillance will allow you to monitor whatever is going on in or around your home, including keeping an eye on the children thereby ensuring their safety.

Enhancing Safety

By being able to control the appliances within your home, you do not have to worry about the house burning down because of an electrical accident.  By being able to monitor what is happening, you reduce the likelihood of an incident involving the children playing with electrical appliances. Simply use your smart up to switch off any hazardous electrical appliance and keep your family and property safe.

Time-Saving Aspect

Gone are the days when you needed to stop doing your work to run home and take care of certain things. If your dog walker needs access to the house, or the cleaner is late in coming in, you can use the smart app to give them access. This saves you precious time because you control everything from wherever you are.

Improving the Functionality of Appliances

Smart appliances will make your life so much easier.  A smart TV, for example, we’ll help you find age-appropriate channels, as well as help you select your favorite programs. A smart fridge alerts you when you are running low on food.  Manage your music and movie collection with smart home theatres.

The smart appliance will send a system error when there is a problem, allowing you to repair it before the system shuts down.

Monitoring System

Use smart home appliances to increase your convenience.  With a smart TV, you can control what programs the children watch.  Smart bulbs can go on or off depending on your scheduling, thereby lowering the bills. Smart thermostats can adjust themselves according to the external temperature, or even switch themselves off when not in use.

                       Copyright: Unsplash | License: CCO Public Domain

Include smart appliances like those that can detect gas leaks and water leaks, thus saving you a lot of headache and money in case of a leak.

Final Thoughts

Smart home automation is the way to go when it comes to home security. We have highlighted the top benefits of a smart home, other than having that piece of mind that your home is safe, you enjoy the convenience of technology and will save quite a bit of money by using the intelligently designed smart home appliances.

Why SEO is so Important In This Modern World of Business

Do you have any idea how many people publish blog posts every day? Well, if you consider WordPress alone then you will be surprised to know that there are more than 2 million posts published though it every day. It means in simple math it will come to around 24 such posts every second! Want to be more amazed? Well, while you are reading this sentence the users have already posted about 225 posts!

This is only in case of the users using the WordPress only. If you consider all the publications across all different platforms, this number will certainly be magnanimous and unbelievable. That means it is very difficult for a post to stand out among such a huge crowd.

Therefore, apart from spending three to five hours writing a blog post, you must also spend about ten minutes to make sure that you optimize each of your post. This is highly important to make a mark in the world of web.

Need for an SEO service

No wonder there are millions of users like you who Google the term “SEO” every now and then to make the best of the internet. If you do not have that much time or the required knowhow to optimize the search engine results, you will need a competent SEO service to make your blog successful and for several different reasons.

  • If you hire a professional SEO consultant Mumbai you will get the assurance that your blog will be found easily by the visitors as it will rank high up in the Search Engine Result Pages or SERPs.
  • At any given point of time and day there are more than million searches conducted in Google alone and the SEO consultant will put in the best effort and techniques to make sure that you feature high not only on Google but also in other search engines.

Therefore, the SEO consultant is your only resort that will consider all the determining factors to ensure you show up on the front page and assure the desired reach of your business to a larger audience.

What SEO means

A higher SEO result will make your business a success and enable you to stay ahead of the competition. But, at this point, you may wonder what SEO actually means and how it can help your business and your web presence.

SEO or Search Engine Optimization is all about three things such as:

  • The design
  • The writing and
  • The links.

If you search in the Wikipedia you will see that SEO is defined as the specific process that will affect the visibility of your web page or website in the unpaid result of a search engine. In plain and simple terms it is the process in which you can augmentyour online content so that it is liked by the search engines. The search engines in turn will put in their algorithm to make sure that your website showsat the top of the SERP for a specific keyword.