Why SEO is so Important In This Modern World of Business

Do you have any idea how many people publish blog posts every day? Well, if you consider WordPress alone then you will be surprised to know that there are more than 2 million posts published though it every day. It means in simple math it will come to around 24 such posts every second! Want to be more amazed? Well, while you are reading this sentence the users have already posted about 225 posts!

This is only in case of the users using the WordPress only. If you consider all the publications across all different platforms, this number will certainly be magnanimous and unbelievable. That means it is very difficult for a post to stand out among such a huge crowd.

Therefore, apart from spending three to five hours writing a blog post, you must also spend about ten minutes to make sure that you optimize each of your post. This is highly important to make a mark in the world of web.

Need for an SEO service

No wonder there are millions of users like you who Google the term “SEO” every now and then to make the best of the internet. If you do not have that much time or the required knowhow to optimize the search engine results, you will need a competent SEO service to make your blog successful and for several different reasons.

  • If you hire a professional SEO consultant Mumbai you will get the assurance that your blog will be found easily by the visitors as it will rank high up in the Search Engine Result Pages or SERPs.
  • At any given point of time and day there are more than million searches conducted in Google alone and the SEO consultant will put in the best effort and techniques to make sure that you feature high not only on Google but also in other search engines.

Therefore, the SEO consultant is your only resort that will consider all the determining factors to ensure you show up on the front page and assure the desired reach of your business to a larger audience.

What SEO means

A higher SEO result will make your business a success and enable you to stay ahead of the competition. But, at this point, you may wonder what SEO actually means and how it can help your business and your web presence.

SEO or Search Engine Optimization is all about three things such as:

  • The design
  • The writing and
  • The links.

If you search in the Wikipedia you will see that SEO is defined as the specific process that will affect the visibility of your web page or website in the unpaid result of a search engine. In plain and simple terms it is the process in which you can augmentyour online content so that it is liked by the search engines. The search engines in turn will put in their algorithm to make sure that your website showsat the top of the SERP for a specific keyword.

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How Machine Learning Is Improving Customer Service

Efficient customer service is crucial to the success of client-facing businesses. The $350 billion industry has transformed over the last couple of decades with the mass adoption of the internet and social media, taking the customer service channels for many businesses online. Although the increased connectivity provided by technology has helped facilitate customer service processes, it has also increased customer expectations.

To keep up with these expectations, businesses are finding ways to implement machine learning into their customer service processes in hopes of efficiently handling as many customer inquiries as possible.

Customer Service Needs

Although the internet can often provide answers to almost any question a customer could have, customers more comfortable speaking directly with a person will often reach out to customer service agents. This frequently results in customer service representatives spending large amounts of time answering very basic queries, which can be monotonous and frustrating for agents. To reduce the need for customer service reps to answer these types of questions, businesses have been using AI to offer answers for basic questions before transferring clients to a customer service agent.

This is done both on the phone and online through the use of chatbots that are often employed on a business’ website and Facebook page. Over the phone, automated recordings help navigate customer calls by asking questions that the AI will either be able to answer or transferring their call to the proper department.

Online, chatbots have become a huge resource for businesses to attain customer information, gather feedback, and provide customers with quick responses to standard questions. The use of chatbots and other forms of AI is expected to help businesses manage 85 percent of their relationships with customers by 2020.

Machine learning also facilitates security processes for businesses that handle sensitive customer information. In the past, customers have been required to verify their identity by providing personal information, a process that could take many minutes, especially if a customer forgot their answers to security questions.

However, many businesses are now using two-factor authentication to verify customer identity during customer service calls. This involves verifying two pieces of information: a security question, followed by phone verification. Customer service agents will use machine learning to send a code to the phone number on file with the company, and once a customer verifies they received the code, their identity is confirmed. This approach has improved security measures and can be completed quickly.

Growing Use of Tech in Customer Service

Overall, the use of AI in customer service has increased job satisfaction for customer service agents, as well as help businesses keep up with customer expectations. Businesses need to constantly look for ways to improve customer service. One of the results of implementing AI to help facilitate customer service has been giving customer service agents more time to handle complicated customer inquiries. Increased job satisfaction for customer service representatives and reduced call volume provides them with a greater opportunity to dedicate time and empathy to customers who need a human touch for their inquiries.

As more businesses use machine learning to automate routine tasks and data entry during customer service calls, call time should be reduced, leading to an increase in customer satisfaction. Currently, in a typical six-minute customer service call, 75 percent of that time is devoted to agents doing manual research. Only 25 percent of call time is spent interacting with the customer. AI can streamline this process by memorizing customer information and creating easier routes to accomplish tasks online.

This also provides customer service agents with more time to do important customer service work online, such as responding to customer reviews, which has become a high priority for businesses over the last few years.

As more customers go online to offer feedback or complain about poor experiences with companies, the need to moderate reviews and comments has grown. In the internet age, 88 percent of consumers trust online reviews as much as personal recommendations. Therefore, if a business receives many reviews, they must dedicate resources to responding to them. This will increase customer trust in a business, as well as its ranking with Google.

As more businesses implement AI, machine learning will become the standard for customer service expectations. Although the impact AI will have on jobs within the customer service industry is unclear, the new and rapidly advancing technology will soon provide efficient customer service to consumers looking for help. AI will also help improve the job environment for customer service representatives and open the door for better customer service and increased customer satisfaction. With the implementation of machine learning, the future of customer service looks to be promising.

Cobots – The New Employee

Author: Chris Pope, VP Innovation, ServiceNow

 

The renaissance we are currently experiencing in Artificial Intelligence (AI), and all forms of Machine Learning (ML), has given rise to widespread discussion on how business will run in the immediate future. As the impact of AI starts to be applied to real-world use cases, we will inevitably need to get used to some new terminology. One of the technology industry’s new favorites is the notion of the ‘cobot’, short for collaborative-robot.

Cobots come in many forms. Some will be purely software-based helper robots that we might think of as sophisticated extensions of chatbots or virtual assistants. Some will more physically manifest themselves as robot arms, exoskeletons or some other form of intelligently programmed machinery. Some will be a super-smart mix of both.

 

Your intelligent new office buddy

You can think of cobots as your new office buddies and people—I do mean all of us―are going to have to get used to working alongside intelligent machines, in close proximity, very soon.

Cobot brains are composed of software-based virtual services that form the synapses of ‘thought’—we know its processing and data analytics really―that they run on. Like a Tamagotchi, they do need feeding and watering, but only in the form of software updates, exposure to new datasets and patches for security provisioning and so on.

People who find the notion of cobots unnerving should perhaps stand back and consider the fact that machines have already been looking after us in close proximity for years. Your desktop machine, tablet and smartphone are all using AI to power the spam filter algorithms that assess every email you get for its potential threat value.

If it helps you warm up to the concept, think of cobots as just one step further than a spam filter. But instead of just protecting you from a potential virus, cobots will be able to intuitively manage your work schedule, actions and business decisions, to create a better employee experience all round.

As DXC Technology’s Marc Wilkinson writes in Wired:

For businesses, the promise of AI is that [intelligent assistants] will be embedded across all aspects of the organization. Such agents will analyse data, discover patterns over time and then make decisions based on predictive analysis. The outcome? The application of AI on this level will make businesses not only more efficient, but also more profitable.

 

Behavioral responsibility

As shiny and fabulous as all this sounds, there is a responsibility factor to bear in mind here. As we start to feed data into cobot brains, we need to be able to reflect a consciousness of and appreciation for society’s acceptable behavioral norms.

This means that cobots will need to be able to assess the risk factor in terms of the judgements they give to any individual worker based on that person’s skills, background and other competencies. To do this effectively, we will need to be able to assess and measure individual workers’ skills in an even more granular and mathematical way before we start to engineer more automation of this kind into our lives.

Cobots will also need to appreciate cultural, ethical and behavioral norms for the global culture that they are applied in depending on location—and this is of course a subject in and of itself.

 

Cobots and global digital workflows

As the cobots start to take over the mundane tasks in our world, we must consider how people will now coexist in the new world of automated controls that drive digital workflows and how we actually implement these devices―be they software-based, hardware-based or both—in the workplace.

Some argue that we will now need to be able to measure an individual’s rank or score in terms of workplace competency. If we accept this methodology, then it could arguably help us find the engineering point at which we can apply cobot technology to an individual’s role.

To reference DXC’s Marc Wilkinson again, he notes that really smart cobots that run on fine-tuned ML models will be able to bring a new level of workplace personalization to our daily routines and discover where we could be doing better. He talks about ‘intelligent agents’ that are capable of interpreting emails for us to automatically schedule meetings, flag important tasks and even unsubscribe us from newsfeeds that we never open, and more.

With a cobot as your new office buddy, we can start to think about the workplace itself from a different perspective. We’re all used to open plan office seating layouts these days, but with cobots in the workplace, the software itself will be able to straddle cross-team functionality matrices that far outstrip the boundaries of the physical office itself. For example, team member actions in the UAE can be automatically reflected in plans for the UK or US offices in near real-time. The cobot doesn’t sleep, so a new global digital workflow starts to become possible.

 

A toast to cobot IPA

With cobot technology now developing fast, we will more clearly be able to understand our transition from RPA to IPA or IRPA. If Robotic Process Automation (RPA) allows us to program home heating controls, for example, based on defined patterns, then Intelligent Robotic Process Automation (IRPA, or just IPA) is one step further, where home heating controls start to program themselves for optimum usage and efficiency based upon observed patterns of use. Cobots have IRPA in their ‘DNA’ from the get-go.

We’re on the cusp of many technologies―perceived today as almost ‘toy like’, such as self-driving cars—becoming quite natural. We will think that cobots and intelligent assistants are quite standard in half a decade’s time. In the same way that you went from reading a map in the car and now automatically turning the GPS on, you get to a point where you just expect a new technology to be there…and cobots will be there.

Chris Pope - ServiceNow

Chris Pope, VP Innovation at ServiceNow

How Employee Corporate Email Use Can Put Your Organization at Risk

Author: Morey Haber, CTO, BeyondTrust

 

As part of onboarding, new hires typically sign an employee handbook which includes policies and guidelines for acceptable information technology usage. Within the details, are often policy restrictions regarding unacceptable usage for email. Typically, these policies state that email should only be used for official company business correspondence, and not for personal communications.

If you travel frequently for work, or are responsible for purchasing merchandise or services for your employer, is it acceptable to use your work email address, or should you use your personal email to complete the transaction?

This question, and the aftermath of your departure from an organization, can create a complicated situation and security risk that most employers are completely ignoring. And, unfortunately, they have no way to manage or mitigate the potential risk. Consider these real-life scenarios that organizations are facing today:

 

Scenario 1: Using corporate email accounts as login for travel services

An employee creates an account on an airline’s website using the corporate email address. This address is used for authentication into the service and to book flights or other travel arrangements.

Potential security implications

After their employment is finished, any notifications or future bookings for flights are tied to the suspended business email account. If your organization auto-forwards the email to a peer or a manager, then an identity theft threat vector has now been created. A co-worker now receiving the former employee’s emails can simply select “Forgot password” and own the former employee’s account. This is especially true if the account is not further protected by security questions or additional two factor authentication. If verification is tied back to the same email address, then it is game over once they have a confirmation link.

Recommendation

The most security-conscious way to handle this scenario is for an organization to enforce the use of an approved corporate travel service for booking flights, hotels, cars, etc. in lieu of allowing employees to book travel on their own and using a corporate email account. If the business permits bookings outside of a corporate service, allow and recommend individuals to use their personal email accounts for booking travel—even if they pay with a corporate credit card. After all, it is their account.

 

Scenario 2: Email address formats

Most organizations have an email address schema. Typical formats include first initial last name or first name dot last name.

Potential security implications

What happens when an employee leaves the organization and a new employee starts with the same name or initial combination? The new employee potentially receives all email of the former employee even if it not slated for them. Depending on the new employee’s role, the email may not be remotely appropriate (such as when PII and financials are involved) for them to receive. Organizations that continue to grow will have a higher statistical likelihood of overlap for names and initials.

Recommendation

Organizations should never reuse email addresses from former employees for new personnel. Consider adding numbers like “01” to the end of new email addresses to avoid this problem in the future.

 

Scenario 3: Using corporate email accounts for payment gateways

Some organizations allow for the purchase of merchandise and services through common payment platforms, like PayPal or Apple Pay. These are necessary for some employees (such as marketing team members) to perform their job functions.  However, none of these platforms should be set up with a user’s corporate email address. If they need to use a business email address, create a group or alias for these services.

Potential security implications

Just as with the air travel example in the first scenario, a personal account used for services can be leveraged against the individual if they leave and have no access to change their email address.

Recommendation

For these types of situations, it is recommended to use a dedicated account name for authentication, as opposed to an email address. This option allows the account owner to change the email address, but does present additional risk if the account is shared. Former employees using shared accounts for payment services underscore the ongoing risk of inadequate privileged access controls and the threats of shared accounts.

 

Scenario 4: Using corporate accounts for personal email

Some employees use personal email for group-based personal correspondence, such as for their children’s school.

Potential security implications

Once an employee departs the organization, the receiver of forwarded email is now potentially exposed to highly personal information, and potentially in violation of some local regulations.

Recommendation

Corporate email addresses should always remain strictly delegated to business usage—and never for personal communications. The results can present some interesting legal ramifications, especially if removal of the address from a group is not trivial.

 

Today, the boundaries of work and personal spheres continue to blend and blur—providing benefits (work flexibility, higher productivity, etc.) for both employers and employees—but not without cyber risks. Completely strict policies of corporate email usage will only introduce more risk as employee turnover occurs and our dependence on electronic communication continues.

Organizations have embraced policies like Bring Your Own Device (BYOD) for mobile device support and should consider allowing personal emails addresses for exactly the same reasons. Acceptable email usage policies need to clearly state when personal usage is acceptable, should be implemented, and when it creates unnecessary risk due to employee termination.

 

About the author:

Morey Haber, CTO, BeyondTrust - 1

With more than 20 years of IT industry experience and author of Privileged Attack Vectors, Mr. Haber joined BeyondTrust in 2012 as a part of the eEye Digital Security acquisition. He currently oversees BeyondTrust technology for both vulnerability and privileged access management solutions. In 2004, Mr. Haber joined eEye as the Director of Security Engineering and was responsible for strategic business discussions and vulnerability management architectures in Fortune 500 clients. Prior to eEye, he was a Development Manager for Computer Associates, Inc. (CA), responsible for new product beta cycles and named customer accounts. Mr. Haber began his career as a Reliability and Maintainability Engineer for a government contractor building flight and training simulators. He earned a Bachelors of Science in Electrical Engineering from the State University of New York at Stony Brook.

How New Tech Is Revolutionizing HR

Human Resources is often looked upon as a sort of necessary evil in every business. But that couldn’t be further from the truth, as cutting-edge technology is helping HR departments in companies of all sizes evolve into a field that is equally relevant and innovative.

Tech including artificial intelligence (AI) and blockchain are helping to streamline HR processes, while cybersecurity is taking the front seat where company data and privacy is concerned. Here’s what you need to know about how an HR department can harness the power of new tech to change its influence and impact within companies, and by extension its reputation as a whole.

The Role of Cybersecurity

A big part of the job in HR is keeping employee personal data secure. In our digital age, it’s easier than ever for cyberthieves to hack into data systems. That’s where cybersecurity comes into play.

As an HR professional, it’s your job to hire individuals who are educated in the latest technologies and equipped to protect the organizations they work for. This can be especially challenging if you have staff members working remotely.

Remote workers are increasingly becoming the norm rather than the exception, with more than 40 percent of workers reporting that they perform some remote duties. As an HR rep, it’s your job to clarify policies and provide resources for remote employees so that they understand how to protect themselves, as well as company data, while working remotely. It’s also your job to anticipate and identify potential security issues before they turn into a major problem.

Your company may even consider putting together a cybersecurity team to address today’s security needs. A cybersecurity team is made up of individuals who are trained in information sciences and cybersecurity. Typically, those professionals are up-to-date on the latest equipment and technologies in order to effectively perform their duties.

Some companies are taking the cybersecurity hiring process even further by designing and building a cybersecurity control room. This move highlights the vital role a cybersecurity team plays in day-to-day operations. HR professionals should work closely with their cybersecurity team in order to answer any question that may arise.

AI and HR Analytics

AI has been changing the way we work for several years, but we’re only starting to see how it can help streamline the field of HR. The technology is meant to work in tandem with human processes, effectively doing three things:

  • Amplifying human function
  • Automating tasks
  • Augmenting human capabilities

AI use in HR starts with the hiring process. Automated software can help narrow down candidates without bias, based on information provided by potential hires. This is where amplifying comes in, as automated screening amps up the capabilities of HR professionals.

With AI, corporate training and payroll are augmented and automated. The use of AI reduces the chance of human error and keeps HR reps accountable for the data collected and processed. AI also allows for better tracking and accountability of remote workers.

Utilizing AI is a smart move for every business since the technology is becoming so ubiquitous. According to Personnel Today, nearly 40 percent of businesses were already using AI in some form as of 2017. A further 62 percent said that they expected to adopt AI into their business model in the near future.

Bitcoin, Blockchain, and Beyond

Payroll is an intrinsic part of the job for many HR professionals. And in today’s landscape of digital payments and other currency forms, payroll may seem more complicated than it has in the past.

If your business has remote workers on your payroll, chances are some of them are part of the emerging bitcoin and blockchain revolution. But what does that mean for you? Put simply, bitcoin is a form of digital currency, and a blockchain is an encrypted digital ledger of those funds.

Data indicates that about 28 million people around the world have a blockchain wallet. On the business end, more than $110 million in bitcoin payments are made every month. These numbers are growing, and HR professionals should have at least a basic understanding of blockchain technology.

Savvy business owners and HR techs should keep payment methods flexible and able to incorporate bitcoin and blockchain as needed. There are now more than 1000 types of digital currency that can end up in a blockchain, worth a grand total of more than $22 billion. That’s a number that’s hard to ignore.

While your company may be years away from adopting blockchain technology, it may be prudent to put together employee training sessions that revolve around digital currency, including bitcoin.

Final Thoughts

Our modern digital age has brought numerous, exciting changes to the realm of HR. Corporate data privacy issues and security training are increasingly part of an HR rep’s job description, alongside recruitment and payroll. Those duties are becoming easier, thanks to the automation, innovation, and augmentation found in new tech such as AI and blockchain.

What is Software Testing

What is Software Testing?

Online software testing is a process of evaluation of a software item to detect the differences between the given input and the expected output online. It is also used to assess the software and the working of the software. Testing assesses the quality of the subject or the product. Software testing also helps one to identify errors, gaps or missing requirements which are against the actual requirements.

It is either done manually or victimization machine-driven tools. In straightforward terms, package checking suggests that Verification of Application beneath Test.

Why is it important?

Testing is an essential part of the process. Testing is important because the software bugs may be expensive or even dangerous to the computer sets. Software bugs will doubtless cause financial and human loss, and history is choked with such examples.

  1. In April 2015, Bloomberg terminal in London crashed due to the software glitch which affected more than 300,000 traders in the financial markets. It forced the government to postpone a 3bn pound debt sale in the market.
  2. Nissan cars had to recover over 1 million cars from the market due to the software failure in the airbag sensory detectors. There has been reportedly two accidents due to the software failure.
  3. Starbucks was forced to shut concerning sixty % of stores within the U.S and North American country thanks to package failure in its POS system. At one point of time, stores served coffee for free as they were unable to process the transaction.
  4. Some of the Amazon’s third party retailers saw their product worth is reduced to 1p thanks to a package defect. They were left with heavy losses.
  5. Vulnerability in Window 10.This bug allows users to flee from security sandboxes through a flaw within the win32k system.
  6. In 2015 fighter plane F-35 fell victim to a package bug, making it unable to detect targets correctly.
  7. China Airlines airliner A300 crashed thanks to a package bug on April twenty six, 1994, killing 264 innocent lives.
  8. In 1985, Canada’s Therac-25 radiation therapy machine malfunctioned due to the software bug and delivered lethal radiation doses to the patients, leaving 3 people dead and critically injuring 3 others.
  9. In April of 1999, a software bug caused the failure of a $1.2 billion military satellite launch, the costliest accident in history of the world.
  10. In might of 1996, a package bug caused the bank accounts of 823 customers of a serious U.S. bank to be attributable with 920 million United States bucks.
Typically Testing is classified into three categories:-
  1. Functional Testing.
  2. Non-Functional Testing or Performance Testing.
  3. Maintenance (Regression and Maintenance).
Skills required become a Software Tester

We will discuss about the Technical and Non-Technical required become a Software Tester.

  • Non-Technical Skills: Analytical skills: a decent package tester ought to have sharp analytical skills. Analytical skills can facilitate slash a fancy software into smaller units, to gain a better understanding and create test cases.
  • Communication skill: A good software tester must have good verbal and written communication skills. Testing artifacts created by the software tester should be easy to read and understand. Dealing with developers, it will require a shade of discreetness and diplomacy.
  • Time Management & Organization Skills: Testing at times could be a demanding job especially during the release of the code. A package tester should with efficiency manage work, have high productivity, exhibit optimal time management, and organization skills.
  • GREAT Attitude: To be a good online software tester you must have an attitude. An perspective to ‘test to break’, detail orientation, willingness to learn and suggest process improvements. In the package business, technologies evolve with an overwhelming speed, and a good software tester should upgrade his/her technical skills with the changing technologies.
  • Your perspective should mirror a precise degree of independence wherever you are taking possession of the task allotted and complete it while not a lot of direct superintendence.
  • Passion: To excel in any profession or job, one must have a degree of the passion for it. A software tester must have a passion for his / her field of area. But however does one confirm whether or not you’ve got a passion for package testing if you’ve got ne’er tested before?
  • Simple! Try it out and if software testing does not excite you switch to something else that holds your interest.
Technical Skills

Basic information of Database/ SQL: package Systems have an outsized quantity of knowledge within the background. This information is hold on in numerous styles of databases like Oracle, MySQL, etc. in the backend. So, there’ll be things once this information must be valid. In that case, simple/complex SQL queries can be used to check whether the proper data is stored in the backend databases or not.

Basic knowledge of Linux commands: Most of the software applications like Web-Services, Databases, Application Servers are deployed on Linux machines. So, it is crucial for testers to have knowledge about Linux commands.

Knowledge and hands-on experience of a Test Management Tool: Test Management is an important aspect of online software testing. Without correct check management techniques, software testing process will fail. Test management is nothing however managing your testing connected artifacts.

For example – A tool like Testlink can be used for tracking all the test cases written by your team.

There are unit alternative tools offered that may be utilized for check Management. So, it’s vital to possess information and dealing expertise of such tools as a result of they are employed in most of the businesses. Knowledge and active expertise of any Defect pursuit tool- Defect pursuit and Defect life cycle area unit key aspects of package testing. It is very crucial to managing defects properly and tracking them in an exceedingly systematic manner. Defect pursuit becomes necessary as a result of the complete team ought to fathom the defect together with managers, developers, and the testers.

Knowledge and hands-on experience of Automation tool: If you see yourself as an “Automation tester” after a couple of years working on manual testing, then you must master a tool and get in-depth, hands-on knowledge of automation tools.

Online software testing is not boring. What is boring is doing the same set of tasks repeatedly. The key is to try new things. For that matter, have you ever spoken to a software developer with more than 3 years’ experience? He will tell you how boring his job has become off-lately.

10 Free Social Media Templates With Uniquely Creative Designs

As a social media manager, clients can often expect you to wear many hats. Not only do they want an effective posting schedule, follower engagement & traffic to their sites; they often want you to design their graphics as well.

And in today’s competitive freelance marketplace, saying no can be the difference between keeping and losing your roster of clients.

To help you out, we’ve put together this round-up of 9 free social media templates for Photoshop, Illustrator, Canva & Sketch. You’ll be stuck for choice with readymade designs, so much so that you may add design to your list of available services…

1. Free Social Media Templates by BrandPacks

Though BrandPacks primarily create templates for print, their growing range of social media templates gives social media managers something to dig their teeth into.

These free social media templates are ideal for promoting product sales, events & promotions. Furthermore, as they’re available in both Photoshop PSD & Illustrator Vector, you’ve got complete control over the final design.

The generic design style and two-tone colour scheme mean they can easily be used for a wide range of brands and niches. Likewise, thanks to the square layout, these templates can be used across social media research platforms – from Facebook & Twitter to Tumblr, Instagram and more. And best of all? They’re free!

Download

2. Free “Thank You” Templates for Social Media

These free social media templates are particularly unique, but nonetheless useful – especially when it comes to branded social media marketing.

A common practice for popular social media accounts & influencers is to say ‘thank you’ after reaching milestones in fans, likes or followers. So, to help you post stylish Instagram “Thank You” posts, BrandPacks have created this free set of banner templates.

Download

3. Free Instagram Templates Pack

These free Instagram templates for Photoshop & Illustrator are ideal for fashion brands, retail businesses & social media influencers.

Thanks to the easy-to-customize graphics and readymade image masks, creating your own professional branded Instagram posts takes just minutes.

In particular, these templates are ideal for showcasing new products, blogs & inspirational quotes. Each template uses free fonts & comes in Adobe PSD & Vector formats.

Download

4. Free Valentine’s Day Banner Templates

It may be a little late to use these banners in Valentine’s Day promotions, but they’re a nonetheless useful asset to keep in your library of Social Media Templates.

Featuring a simple layout with minimal line-art illustrations, the templates are stylish, professional yet quick & easy to edit.

Switch the colours from pink and you’ve got yourself a highly-flexible template you can use all year round.

Sized as 1,200px squares, these PSD & Vector banners are perfect for posting on Instagram, Facebook, Twitter & more.

Download

5. Vana Fashion Instagram Pack

PixelBuddha is famed for their easy-to-use templates, with this Vana Fashion pack certainly being no different.

This fabulous set includes 8 Instagram Templates is compatible with Photoshop & Sketch. Their minimalism is easily combined with any type of picture: whether it’s an astounding look or a picture from your summer trip.

The templates are simply-customizable with their smart layers: even a beginner can create some decent images. Your stories deserve to be told through these beautiful templates.

Download

6. Bronze Collection – Free Insta Designs

This set of free social media designs are truly amazing, so much so I’m surprised they’re being handed out for free.

Crafted by Russian designer Liya Sechka and shared on her Behance account, this set of 18 unique layouts will bring a touch of luxury to any brand’s social media page.

Download

7. Napali Free Instagram Stories Kit

Instagram Stories are an increasingly popular way for savvy brands to connect with consumers and market their products. Therefore, it’d be silly to miss some Stories templates from this list of useful social media graphics.

This set of 12 unique & fully customizable templates for Photoshop & Sketch feature an upscale design style for fashion brands & influencers.

Download

8. Free Instagram Stories Templates for Canva

In recent years, Canva has become a powerhouse design tool for non-designers. So if you’re no Photoshop pro and you’ve been tasked with the company’s insta page – or if you’re just looking to improve your own – these free templates are an ideal place to start.

The collection includes 5 eye-catching story templates in PNG format; optimized specifically for Canva. They’re perfect for bloggers, podcasters, influences and creative entrepreneurs looking to update their audiences in a beautifully designed way.

Download

9.  Free Instagram Stories & Post Templates

These free templates by designer Olga Avdonina feature a beautiful blend of image masks, textures & neatly laid-out type. If your band requires a soft & elegant approach to social media marketing, these free Photoshop templates could be just what you need.

Download

10. Free Instagram Stories by Anastasia

From fashion brands and retailers to travel blogs and influencers, these free templates for Instagram Stories could be put to use by a wide range of users.

Blending large background photos, modern pastel colour schemes and eye-catching titles; these layouts are sure to deliver impressive brand results.

Download

Getting ‘SMART’ About AI

Author: Paul Hardy, Chief Innovation Officer, ServiceNow

Global access to data is exploding. At the same time, our ability to categorise, classify and analyse this data is also expanding. As this new world of data unfolds, businesses are looking to create new data models―and their supporting data analytics functions—to directly and positively impact growth, profit and expansion.

But let’s go back to first principles for a moment. We know that Artificial Intelligence (AI) and Machine Learning (ML)―when correctly applied—can improve the way organisations work and operate. But do organisations know where to start as they look to create these new data models?

We―and by ‘we’ I mean you as the customers, us at ServiceNow, as well as our partners, everybody basically—need to ask where to categorise and compartmentalise processes and functions to build new digital workflows. We need to examine which aspects of the business should be most directly ‘exposed’ to AI. We also need to know what is and isn’t possible in the short, medium and long term.

In other words, we need to get smart about being smarter if we’re going to bring a new era of business forward. So, what does smart really mean in modern business terms? I think it is time to look at AI and digital workflows through the lens of SMART (Specific, Measurable, Attainable, Relevant, Time-bound) objectives.

SMART-goals

Specificity

When we use the word ‘specific’ and demand a greater level of product or service specificity, we mean it in the most granular sense possible.

We can’t just say we need more paperclips, more salespeople, more office air conditioning or more field sales automobiles. We need to ask what kind of paperclip shape we need, what colour, what build strength and perhaps even what level of ‘clippyness’ every clip needs to exhibit.

When you are thinking about delivering AI and ML in the business you have to be really focused on what you are trying to achieve―and by that I mean, you need to be able to tie down specific use cases for each and every paperclip.

Measurability

Getting smart with new digital workflows also requires measurability. If you can’t measure it and put it in your business plan and balance sheet (a process, a service, a workflow element, anything at all) then you need to step back and ask whether you should really be doing it.

The reality is that data is often captured and not ever used. It simply falls unmeasured, and unloved, into the data lake. The real cost of this is the ‘noise’ that is created throughout the business because for one, wasted data goes crashing into the lake and secondly, there is then the splashing that occurs afterwards when users do actually realise that they have to start diving into the lake to look for the data that they might actually need in order to make work experiences better!

Attainability and relevancy

If an AI initiative is not attainable or achievable, then why has it formed a part of your current business strategy in the first place? Nowadays we can forecast how far AI will realistically be able to change any given business in real practical terms.

Similarly, if an AI business initiative is not relevant to the business and not able to exist within the context of the organisation’s current and immediate goals, then it forms no sensible part of any smart business plan.

Timeliness

Lastly, we come to timeliness. In the not so distant past, business cycles and the general approach to commercial objectives were typically annual. In this post-millennial age, firms are measuring themselves in much smaller strategic increments.

Key Performance Indicators (KPIs) and business targets used to change year-on-year. Today, they might be calibrated to change monthly, weekly or perhaps even on the basis of individual (tickets) activities relating to individual jobs.

Your next steps

The goal for any business should be to get to the point where they can use smart digital workflows to drive greater productivity, greater quality of all services and greater experiences for all employees.

We know that an increasing proportion of organisations are already examining where they can bring AI to bear and create new value in their business. We also know that many are already on that road and creating new applications and new experiences. Factors that matter most now include service quality, cost reduction, speedy delivery and the need for geographical availability for all new products and services. These are all the defining trends that should be shaping the way we develop new digital workflows that leverage AI and ML.

As vendors, we need to help businesses identify areas for improvement, not just before they start to lose profits and market share, but more significantly, before they start to actually lose contracts. There’s a new culture for predictive business strategy that we are underpinning and making possible.

Smart is smarter if it is more productive and creates greater experiences for everybody inside and outside your organisation. It’s where the smart money is, believe me.

Paul Hardy, Chief Innovation Officer, EMEA, ServiceNow

Paul Hardy, Chief Innovation Officer, ServiceNow

Some Critical Topics Under Online IT Security Training

As the need for IT security or cyber security is at full swing, it is important for any information technology environment to have security professionals to administer these tasks with perfection. Even though there are many training programs and also the quality and awareness of it has improved a lot over time, one major mistake when it comes to training and administration, it is treated as a tick-box exercise many times than a continuous process.

As cyber threats increase in frequency and intensity for even smaller to the biggest corporate, limitations of the traditional security administration measures needed to be covered up on the go. A security breach is inevitable nowadays, and even though all the defensive controls and security tools are set in the right direction, it is important to ensure that the IT administrator and users should follow all baseline security practices to maintain proper defense and defeat any targeted attacks.

A proactive approach to security

IT security is viewed or considered as an obstacle nowadays, and the measures are designed to keep the data and users safe, which can be a hindrance to effective security administration in the changing times. With the threat of an anytime cyber attack is real, the challenge of any organization is to effectively protect the invaluable assets alongside enabling a highly productive workforce.

In this realm, when someone thinks of an IT security administration career, it is important to have a baseline understanding of the primary topics to be known.

#1. Malware

Malicious software is known as malware. Malware can tamper the information technology operations of a company by affecting machine performance, network performance, data security, etc. Trojans and Viruses are some examples of malware. The best online training for an IT security career will include covert topics like setting automatic updates and tools like Microsoft Security Essentials, Rootkit, Botnet, etc. to deal with malware.

#2. Spyware

Unwanted programs which send some pop-ups or redirect the users to unintentional websites. These can also monitor the browsing activities of users. It is important to have knowledge of anti-virus updates, installation and maintenance of anti-spyware applications and run computer scans to deal with Spyware.

#3. Phishing

Phishing is a very common and dangerous cyber threat, which is done through e-mails as well as malicious sites. The users tend to fall prey to phishing without being aware of it, and the hackers get crucial personal, financial, and business information through this. For security administrators, it is important to learn about various approaches of phishing and then to orient the users about the possibilities and ways to deal with them.

#4. Insider threats

One important, but mostly ignored threat in terms of IT security is the insider threat. A security administrator also should learn to be an expert in data corruption or theft by the insiders in the organization and take measure to counter it. Another major issue due to insider threats is service disruption as we have lately seen at Citibank, which ended up in shutting down many of the routers on receiving many negative performance reviews.

As we can infer from the above, cyber threats are increasing day by day and so as the challenges and opportunities for skilled IT security professionals. For those who are planning for an IT security career, it is important to undergo an advanced career-oriented training online or offline to succeed.

How does Online Privacy and Data Protection Maintain the Security of Users?

Website developers and professionals have to deal with the tricky subject of cookies often. Cookies are highly misunderstood, but these are essential for the websites. However, these can become annoying for the visitors of those websites that have cookies. The debate on privacy in the online world has greatly challenged the use of cookies and has somewhat tarnished their reputation in the online field.

The significance of data protection

In the cyber world, it is needless to say that privacy is a huge issue. This issue was not so predominant in the past but has become a huge problem due to data hacking and illegal dissemination of information through online websites. The norms outlined under the European Union’s General Data Protection Regulations have enacted laws that will impact the business procedure of online organizations to a great extent.

It is important to make the website compliant with the regulations that have been put in place because it will help in staying away from lawsuits for infringement of online privacy. The users will also prefer to visit websites that are adhering to the latest regulations. People generally do not want to make purchases from e-commerce sites which they cannot trust fully, and if data protection norms are not followed, then the customer will never be able to trust the website owner or online company. There are plenty of Free software available, you can on Check Fleep.

The result of a flawed cookie policy

The online visitors are known to visit several websites on a daily basis, and when a person clicks on the link of a website, then he/she gets to see not only the home page of the website but also the policy present for cookies. In this regard, if the website developer/owner frames a poor policy that is communicated in a disappointing manner, then doubts and suspicion will cloud the visitor’s mind, and the potential danger of data-stealing will propel the person to navigate away from the website which is undoubtedly a huge loss for the online business owner. Therefore, requisite permissions should be taken before enabling cookies and cookies GDPR has to be mandatorily followed because asking for forgiveness at a later stage won’t restore the tarnished reputation of the online business before the eyes of the customer.

The rule passed for cookies on websites

The problem with cookies surfaced because it was found that the majority of cookies that are used by websites are responsible for collecting data that is individually identifiable. This is a problem because many people do not want to share personal information on websites let alone allow the sites to transfer or use that personal information. Therefore cookies came under the guidelines of the sweep conducted by GDPR. These guidelines are made with respect to storage as well as handling of data of virtual visitors.

Hence privacy issue for online visitors of websites is adequately addressed by the new data protection rules, and websites need to comply with those norms for making their sites safe for browsing. Users will only browse sites if they are assured of online security.