Benefits of Recruitment Marketing Software?

What-is-Recruitment-Marketing-Software

Recruitment Marketing Software is a software program designed to attract top talent. Recruitment Marketing Software utilizes an innovative idea of applying marketing methods to recruitment process in order to find, attract, nurture and engage candidates and turn them into job applicants.

What is Recruitment Marketing Software?

Recruitment Marketing Software is a software program, tool or platform designed to automate, simplify and fasten the process of finding, attracting, engaging and nurturing high-quality candidates.

In comparison with regular, old-fashioned recruiting software, Recruitment Marketing Software uses an innovative idea of applying marketing methods to recruitment process in order to attract top talent.


What are the benefits of Recruitment Marketing Software?

Recruitment Marketing Software offer solutions for all the 5 stages of Recruitment marketing process: Finding, Attracting, Engaging, Nurturing potential candidates and Converting them into applicants who apply for your open job positions.

inbound-recruiting-strategy

Recruitment Marketing Software offers innovative features for finding high-quality candidates. With web sourcing you can easily passive job seekers, your best job candidates. You can also post your job ads to multiple free and premium job boards with just one click, set up a Social Media job ad promotion and Employee Referral Programs.  

Recruitment Marketing Software is especially useful for attracting candidates. Recruitment Marketing Software offers features for improving your Employer Branding and Social recruiting strategy and creating an attractive branded career site – no coding skills necessary!

With Recruitment Marketing Software you can engage and nurture your candidates on a whole new level. You can advance and automate your Candidate Relationship Management and email recruiting campaigns, which will create a better candidate experience and save you a ton of time!

Finally, Recruitment Marketing Software provides tools for successfully converting candidates and tracking your whole recruiting process. Form user-friendly application form to highly advanced hiring analytics and reporting.


Who can use Recruitment Marketing Software?

Recruitment Marketing Software was created for recruiting experts like recruiters and HR professionals.

However, since modern Recruitment Marketing Software is user-friendly and easy to use, many small companies without specialized HR professionals have also started using this tool.

With Recruitment Marketing Software, small companies can handle the whole full cycle recruiting process and all related marketing operations in house. In that way they save a lot of money they previously had to spent on recruitment agencies services.

Which Recruitment Marketing Software to buy?

Not every recruiting software is the same. Moreover, same types of recruiting software differ in their features and capabilities. Which one is the ideal for you?

There is a proven strategy that helps in making the best decision about which tool to buy.

Step 1

First, start with identifying your recruiting goals and challenges.

Step 2

Second, check out the extensive list of solutions offered by Recruitment Marketing Software and see if you can find solutions for your challenges.

Step 3

Third, pick the recruiting software that best suits your needs.

That’s it! 🙂

P.S. You can also download 2018 Guide for Buying a Recruiting Tool. It offers interesting insights and useful advices for buying a recruiting software tool.

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What is an Applicant Tracking System (ATS) and why do you need it?

What-is-an-ATS-Applicant-tracking-system

An Applicant Tracking System (ATS) is a software created to automate, fasten and improve your hiring process. In this blog we will explain how using an ATS can help you overcome your most pressing recruiting challenges and help you achieve your hiring goals.

What is Applicant Tracking System (ATS)?

An Applicant Tracking System (ATS) is an HR software designed to simplify and fasten your entire recruiting process.

The need for speed is one the biggest pain points for modern recruiting professionals.

This is not surprising considering that the average hiring process lasts for 2 to 3 months, while the top candidates stay on the job market for 10 days only.

HR-statistic-hire-faster

Applicant tracking system offers a wide range of solutions for other hiring challenges too, such as finding candidates and processing their applications.

What are the benefits of using an Applicant Tracking System (ATS)?

The vast benefits of using an Applicant Tracking System (ATS) are best demonstrated by its ability to improve three most important hiring metrics. ATS is proved to improve the time, cost and quality of hire.

According to research, 86% of recruiting professionals stated that using an ATS has helped them hire faster, and 78% of them confirmed that using an ATS has improved the quality of candidates they hire.

Benefits-oF-using-an-applicant-tracking-system-ATS

Applicant Tracking System (ATS) features

ATS can help you overcome your most pressing recruiting challenges and help you achieve your hiring goals by offering following features:

Sourcing features

ATS can help you find candidates with advanced web sourcing, employee referral programs and social recruiting.

Career site

With ATS you can create a beautiful, branded career site in just a few minutes, with no coding knowledge needed!

Job boards

Using an ATS will save your time by offering the possibility of posting your job ads on multiple job boards with just one click.

Candidate database

The main function of ATS is to provide a central location and an easily searchable database of all your candidates.

Candidates’ profiles

An ATS automatically stores all of the applicant’s documents and creates rich, searchable candidates’ profiles.


Resume parsing and screening

One of the most useful ATS features is the automatization of time consuming resume parsing and screening activities.

Interview scheduling

With modern ATS send automated emails with interview appointment that automatically sync with your work calendar.

Candidate testing

An ATS offers customizable scorecards you can use to evaluate your candidates.


Automated email responses

ATS offers a variety of customizable email templates, which can be personalized and send in bulks with just a few clicks.

Powerful analytics

ATS automatically tracks and measures your most important hiring metrics.

Recruitment reports

With ATS you can easily create, export and share beautiful reports with most important hiring metrics.

Team collaboration

ATS makes it easy to share info about candidates with team members who need them.

Need an Applicant Tracking System?

Check out TalentLyft, our all-in-one recruiting solution that helps recruiters find, attract, select and hire best talent out there!

How HR Can Be the Rock Star of Employee Experience

Written by Deepak Bharadwaj, General Manager of the HR Business Unit at ServiceNow

In 1981, James Hetfield, an unknown vocalist and guitarist responded to an advertisement posted by drummer Lars Ulrich in a local newspaper. From this meeting, Metallica was born.

As a huge fan of Metallica, my ears are still ringing from the last concert I attended in San Francisco’s Golden Gate park. Every time I see them live I walk away amazed at their talent. For many, Metallica is the epitome of heavy metal, and while many of their peers from the 80s and 90s have faded away, Metallica is going strong. They released their tenth albumin2016 and have sold more than 58 million albums, a number only exceeded by the Beatles and Garth Brooks.

I’ll spare you the rest of the history lesson, but I hope you will indulge me on what makes this band so popular: What may sound like loud noise to some is a four-person group coming together, each with their own style and backgrounds to create a finely orchestrated metal experience.

HR leaders can draw inspiration from Metallica and its frontman, James Hetfield. The key to a successful organization isn’t much different than what makes a band successful. A band finds success when they can pull all of the different parts together – lead guitar, rhythm guitar, bass guitar, drums and vocals – all working in perfect harmony creating that sublime listening experience for the audiophile. Similarly, an organization finds success when all departments providing service to employees – IT, facilities, finance, legal and of course HR come together to create that unparalleled end-to-end employee experience. And HR must be in front with responsibility and accountability for this outcome.

Take onboarding for example: HR helps set an employee up with their tax forms, direct deposits, benefits packages and employment contracts, IT also has to to provision their laptops and accounts, while the office manager helps with a desk area and whatever other supplies may be needed. It is hard to imagine an effective onboarding process that does not bring all of these departmental services together. Yet, for many years HR has operated in a silo with little interaction with other departments leading to often disjointed processes. But employee expectations in the workplace have changed significantly, and HR can no longer ignore collaborating with others outside HR. It takes all departments working together to provide a positive and exceptional employee service experience.

While Hetfield wrote the lyrics to “Enter Sandman,” it was lead guitarist Kirk Hammett who did the riffs. The end result was a song referred to as one of Metallica’s best moments and earned them a place on Rolling Stone Magazine’s “500 Greatest Songs of All Time” list. Its time for HR to create that well-orchestrated masterpiece.

Before we get into the “how” let’s begin with the “why.”

Employees first (♪ Nothing Else Matters ♪)

I’ll start with the backbone of the organization, its employees. When you look at the employee experience, one of the most important things to consider is employee interactions with HR and other departments that provide service. If employees are frustrated with the level of service they experience, then something needs to change.

Today’s employees want their experiences at work to be just as easy as ordering a Lyft or shopping on Amazon or booking an AirBnb or filling out their tax returns with Intuit’s Turbotax. They want easy and fast access to information without having to spend time searching or having to ask around. They want to be able to make a request and receive regular updates and reminders if further action is needed, but with little to no exposure to what’s going on “behind the scenes” to fulfill the request. From their standpoint, providing this level of service across the enterprise should be a top priority for organizations and they look to HR to own that end-to-end experience for important life events such as having a baby, a promotion, a transfer or onboarding. Yet, a recent study ServiceNow commissioned of 1,850 business leaders shows that HR is the department most in need of a “reboot.” Not only that, the study also revealed that the three most inefficient processes also happen to be HR-related – employee relocations, leaves of absence, and onboarding.

Enough is enough, it’s time for a change.

HR is the Lead Vocal ( Master of Puppets )

When James Hetfield was asked about Metallica’s hit Master of Puppets and what it meant for the band he explained that they were “definitely peaking” and that the album had “the sound of a band really gelling, really learning how to work well together.” Drawing inspiration from that massive hit of a song, I’d like to suggest that given the employee expectations in today’s world, it is time for HR organizations to begin “peaking” and reaching new levels of effectiveness by coordinating across the organization and “gelling” the various departments and processes. By doing so, HR becomes the lead vocalist and leader of the employee service experience, making sure processes and tasks get completed with complete end-to-end visibility.

Almost all employee life-event services provided by HR touch other departments. With better cross-departmental coordination, companies are sure to see increases in efficiency, greater visibility into processes, and overall happier and more productive employees.

Here are four steps for organizations to achieve cross-departmental success:

  • Clean up shop. Before anything, each department needs to clean up their act and get organized. HR cannot successfully bring departments together if individual departments are bogged down in managing requests in an unstructured manner.
  • Unite departments. Work towards a “team” approach by getting all departments involved. Welcome ideas and have open discussions about how departments can work together better to provide the best end-to-end employee service experience.
  • Constant communication. Provide a way to communicate back and forth effectively, between departments and with employees. Be transparent and open with departments as you help guide them through processes while reminding them of the benefits to their group and the organization.
  • Ongoing optimization. Use analytics and employee feedback to determine what is working and what can be improved. This should be an ongoing process that is constantly evolving and proactively looking for ways to be more effective.

While HR may not officially belong to the Rock and Roll Hall of Fame, HR organizations can certainly be rock stars within their company. By bringing departments together and working as a team, not in silos, HR can lead the way in improving the employee service experience.

How to Write a Job Description Like a Pro?

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Have you ever struggled with writing clear, precise and compelling job descriptions?

If you have, this article is for you. It will let you in on recruiting professionals’ job description writing secrets and present resources and tools that will help you write your job description like a pro.

The trouble with job descriptions

Sometimes writing a great job description can be easier said than done. If you’ve ever stared at the blank page, you know how frustrating that can be.
But you don’t need to struggle anymore! 🙂

This article is your guide for writing job descriptions like a pro.

I will let you in on recruiting professionals’ job description writing secrets.

If you want to learn all their little tips and tricks for writing great job descriptions, this article is for you!

The benefits of writing job descriptions like a pro

Carefully crafted, clear and precise job description are important for two main reasons.

First is improved internal communication, and second is improved external communication.

Improved internal communication

Clearly and precisely described job position can eliminate possible misunderstandings inside your company.

Writing down all the job position’s duties and responsibilities will get everyone on the same page about the position you are looking to fill.

Without it, you risk managers having one idea, HR professionals another, department you are looking to fill with a new role third, etc.

Improved external communication

Clearly and precisely described job position is crucial for communicating your needs and requirements with possible candidates.

Crafting a compelling job description is the first step in finding and hiring your ideal job candidate.

A well written job description can help you attract high quality candidates and repel unqualified, thus saving your time and money.

How to write a job description like a pro?

Here is the list of essential knowledge, resources and tools that will help you write your job description like a pro! 💪

1. Learn the difference between job description and job posting

Recruiting professionals know the difference between job descriptions and job postings

A job description is an internal document which explains company’s job position. It contains all the details about the role and it is written in a formal tone.

A job posting, on the other hand, is an advertisement for your open job description. It is a document meant for external use, to attract candidates.

In short: Job description explains the job, while job posting sells it.

Job-posting-ultimate-guide-job-description (2)

2. Follow the common job description structure

All professionally written job descriptions follow the common structure:

 

  • Job title

 

           Write a clear and precise job title. Use commonly known titles in line with industry norms.

 

  • Role summary

 

          Explain why is this position important for your company and specify how it contributes to

          your business goals.

 

  • Duties and responsibilities list

 

           Don’t write a laundry list of job duties and responsibilities, just list the main ones.

 

  • Qualifications and skills list

 

           List the required education level and type, professional certifications, years of

          experience, technical and soft skills.

Job-description-structure

3. Define your candidate persona

As you write your job description, keep your ideal candidate in mind.

Imagine a person that would be a perfect fit for this job.

This representation of your ideal candidate is called candidate persona. 👩

Provide enough information and descriptions to help your ideal candidates visualize themselves in your job position!

4. Use job description templates

Instead writing your job descriptions from scratch, start with professionally written job description templates.

These job description templates are a great starting point.

They will save your time and make sure that you don’t miss any of the key requirements for a certain job position.

Feel free to copy these job descriptions templates and customize them to suit your own needs.

5. Use professional tools

Modern recruiting professionals use specialized recruiting tools to help them write and advertise their job descriptions.

Specialized recruiting tools can help you with all phases of posting jobs, from writing job descriptions to publishing and promoting your job ads.

With professional recruiting software you can access free job description templates, build beautiful career sites (no coding needed!) and publish your job postings on multiple job boards with just one click.

You can also set up employee referral programs, create engaging email campaigns and easily share your job postings on social media – all from one easy to use platform!

And…voila!

That’s it.

Now you know how to write your job descriptions like a pro.

So go on and start writing! 🙂

Introduction to Neural Networks and their use?

Introduction to Neural Networks and their use?

An Artificial Neural Network is an information processing model that is inspired by the way our brain process information. The basic idea behind a neural network is to copy in a simplified but reasonably faithful way lots of densely interconnected brain cells inside a computer so you can get it to learn things, make decisions, and recognize patterns in a human like way. One of the most wonderful thing neural networks is that it does not need to be programmed, it learns all by itself through examples, just like the brain.

Neural networks use a very different approach for solving problems from the one used by conventional computers. The conventional computers use the algorithmic approach, which means the computer follows the set of instructions in order to solve a problem. The computer needs to be fed with particular set of instructions to solve a problem, without the instructions it cannot solve the problem.Where on the other hand, neural networks process information in the same way as our brain does. The network is composed of highly interconnected processing elements called neurons, which work in parallel to solve a particular problem. In short we can say that neural networks learn from examples. They need not be programmed to perform a specific task. The examples must be carefully selected otherwise useful time is wasted and also the network might not work correctly.

A typical neural network has artificial neurons called units which vary in range from few dozen to hundreds, thousands, or even millions and are arranged in a series of layers, each of which connects to the layer on either side. These units have been divided into three categories, which are: Input Units, designed to receive various forms of information from outside world that the network will learn about, recognize, or otherwise process.

Other units sit on the opposite side of the network and signal how it responds to the information it learned, these are known as Output Units. In between the output and input units there lie one or more layers of Hidden Units, which together form the majority of the Artificial Brain. Most of the neural networks are fully connected, which means each hidden unit and each output unit is connected to every unit in the layers either side.

Neural networks, have a remarkable ability to derive meaning from complex or imprecise data, can be used to extract patterns and detect trends that are too complex to be noticed by either humans or other computer techniques. A trained neural network can be regarded as an expert in the category of information it has been given to analyze. This expert can then be used to provide projections given new situations of interest and answer “what if” questions. Neural Networks can also be used in the following fields:

Adaptive Learning: This includes the ability to learn on how to perform the task based on the data provided for training or initial experience. Like, Object detection and recognition application require large amount of data to train the model and perform the testing to validate about the object.

Self-Organization: An artificial neural network can create its own organization or representation of the information it receives during learning. Now days, multiple AI Companies are in the beginning stage to provide AI Services and Products.

Real Time Operation:Artificial Neural Networks computations may be carried out in parallel, and special hardware devices are being designed and manufactured which take advantage of this capability. There are various Real-time applications such as Stock Market Prediction System, Sports/Gaming Betting System,  E-Commerce Recommendation System.

Fault Tolerance via Redundant Information Coding: Partial destruction of a network leads to the corresponding degradation of performance. However, some network capabilities may be retained even with major network damage.

Conclusion: The computing world has a lot to gain from neural networks. Their ability to learn by example makes them very flexible and powerful. Furthermore there is no need to devise an algorithm in order to perform a specific task; i.e. there is no need to understand the internal mechanisms of that task. They are also very well suited for real time systems because of their fast response and computational times which are due to their parallel architecture. Neural networks also contribute to other areas of research such as neurology and psychology. They are regularly used to model parts of living organisms and to investigate the internal mechanisms of the brain. Therefore, neural networks do not perform miracles. But if used sensibly they can produce some amazing results.

Unleash 2018 – The next wave of Digital HR

The formerly known HR Tech World celebrated its re-birth this year in London from 20th to 21st of March after the official rebrand to “Unleash”. Marc Coleman, Founder, and CEO of UNLEASH said, “The UNLEASH community will look to become more open to leadership from across organizations and to engage with the people that are making big differences in the world of work, creating communities that enable disruptive workplace innovation and learning.”

The general set up remained very similar. A jungle full of HR tech vendors including the well-established ones but also many small and upcoming startups that presented themselves. The HR tech market has seen lots of movement over the recent years also welcoming lots of fresh players. Especially technologies such as Artificial Intelligence (AI) but also blockchain will further disrupt the HR market. Having algorithms support companies to find better candidates or having the new contract being issued in a blink of an eye with the help of blockchain technology.

So it came with no surprise that these topics were heavily discussed in the different breakout sessions along with other hot topics such as GDPR, Brexit, leadership, learning 2.0, diversity and inclusion, mentoring and many more.

Keynote speech by Skype co-founder Jonas Kjellberg

Jonas Kjellberg says about himself that it is disrupting an industry that gets him up in the morning. Jonas Kjellberg is one of the co-founders of Skype. He has a successful past in disrupting industries, most famously the telecommunication industry. He described how hard it is to invent in the zeros but that’s what he did with Skype. The highest valued startups such as Uber or AirBnB invest in the zeros as they simply offer a platform but do not own the product anymore. The bottom line of his speech is if a company wants to survive in this highly disruptive market it needs to re-imagine its organization and make innovation the heart and soul of the company’s DNA. This also includes hiring different profiles and giving them the room to be themselves.

The big HR tech vendors all to be found right after the entrance

After making it through the registration and the entrance to the stands that were located right on the ground floor visitors were welcomed by the big players in the HR Cloud market. For Oracle it was all about the new UX this time including its new “newsfeed” landing page. Employees can now highlight the data and details they care about most.

Another big topic of this year’s Unleash was data and people/workforce analytics. HR has been for many years looking in the rearview mirror, rather than looking forward and being able to predict events that will occur in the future. With the help of the latest and greatest analytics solutions, for the first time HR has the chance to really understand who is their workforce and being able to abstract relevant information and match these against business outcomes. Knowing who is at risk, or who should be taken into consideration for a promotion, predicting these events lets companies better plan and develop their workforce for the future.

The startup corner hosted the disruptors of the future

At the end of the main hall the HR startups were to be found. More than 40 startups presented themselves. The common ground for all these companies is that they want to contribute to the Future of Work.   Innovating in their area of HR and leading the way to the next generation of HR.

Next to the Startup Zone the competitions took place. The 5 HR startups finalist had the chance to present their ideas and products to a selected jury. With the help of Unleash the winners will get access to further support and access to influencers.

We are all looking forward to discover other innovative HR propositions and to further uncover the innovation happening in the HR market.

For more insights, please visit hr-jump.com

Author: Mats Nemelka – HCM Solution Consultant, Oracle

Mats advises companies in the HR space on how to handle HR transformations best with the help of a cloud software solution. Views are his own. Follow @matsnemelka

The Stress Factor: What the Online Rhetoric Doesn’t Tell You about Business Growth

Author: Terri Hiskey, Vice President, Product Marketing, Manufacturing Portfolio at Epicor Software

You don’t have to search far on LinkedIn before you come across phrases like ‘I’m a results-driven go-getter’, ‘I thrive in a fast-paced environment’, ‘I’m a best-of-breed strategic thinker’, and ‘I have a track-record for generating business growth’. The list goes on.

But beyond the online show, a lot of people–and the organisations that employ them–actually find business growth rather stressful. And that’s the case even though many organisations are constantly looking to grow their businesses by expanding into new territories, developing new product lines, or boosting their profits.

According to Gideon Neiman and Marius Pretorius in their book Managing Growth, business growth puts a strain on resources. It often requires employees to work harder and faster, and needs managers to make quicker and more accurate decisions. Business growth also involves change–whether that’s integrating new locations, new colleagues or new products into existing processes, and this too can make growth more challenging. As part of its global growth survey, Epicor has looked in more detail at the realities of business growth, in order to better understand how different organisations across the globe cope.

By surveying over 2,000 business professionals across the world, we found something that LinkedIn’s online show of pride doesn’t give away. While one-in-three business professionals find growth rewarding, two-in-five actually find it challenging, one-in-five finds it stressful and one-in-ten even finds it painful. Perhaps these things are easier to admit on an anonymous online survey than on a public LinkedIn profile page!

Stress

The realities of growth are therefore more complex than they may at first seem, with stresses and challenges playing a significant role in employee experiences as the businesses they work for develop. Nevertheless, with businesses generally feeling optimistic about their growth prospects (scoring an average 7.2 out of 10 for optimism), they must come to grips with these realities to make the growth process easier.

While a certain amount of stress can be stimulating, it can also be incapacitating for businesses or employees for whom it is not manageable. For example, in his work on stress in business, Jim Taylor, Ph.D. from the University of San Francisco, explains that growth can put employees under psychological pressure to perform, and that in turn can give people more energy and endurance, sharpening their thinking and focus for the intellectual demands they face. However, as soon as demands begin to exceed capabilities and resources, business growth (and the stress it brings) may become debilitating for workers and the businesses that employ them.

Stress may be a by-product of growth, but businesses want to grow. So, what can they do to help make the journey easier?

Our research shows that businesses turn to a variety of methods to help them keep on top of the stresses and challenges they face while growing, and demonstrates that different members of the workforce have different opinions on how to make business growth a better experience. Not surprisingly, two-in-five (38%) members of staff questioned in our study believe that business growth could be less stressful with better leadership. On the flip side of this, 37% of directors and managers think that the challenges of growth can be largely overcome if employees worked more efficiently.

There are differences too, between different sized organisations–with a quarter of large organisations (with over 1,000 employees) tending to feel that growth would be less stressful if their business model was more flexible, and only 16% of small organisations (with under 100 employees) feeling the same. Smaller businesses, after all, tend to find it easier to adapt, making change less difficult to manage. Larger organisations on the other hand tend to have to work harder at evolving. They have more internal processes to follow, and more stakeholders to involve in strategic decision making, which is an inevitable aspect of growth.

Across the board there is widespread recognition that implementing better technology is key to a business’s ability to cope with the stresses and challenges presented by growth. Making use of the latest technology can help businesses work more efficiently, and even help them expand into new geographies, without having to make huge investments in staff and facilities. This is especially true in the manufacturing sector, where intelligent enterprise resource planning (ERP) solutions are helping organisations to bridge the top floor with the shop floor. By doing this, ERP systems allow for better data flow–for example between sales teams, machines on the production line, shipping partners and customers–as well as automating otherwise manual tasks to cut time to market.

Almost half (47%) of business professionals across the globe agree that technology is an important factor in overcoming the challenges of growth, with those that are in a position of power tending to feel even more strongly about this fact. 54% of CEOs and 52% of directors and managers believe that technology helps them overcome the stresses of growth. However, just 37% of staff who are less senior agree.

It’s possible that more senior staff have a better understanding of the business benefits of technology change, because they have a clearer idea of the business’s growth strategy and the ‘end goal’ that technology will help them to reach. Less senior employees however, tend not to be involved in the decision-making process, making it harder for them to see the value in change. They may also be over-burdened by increasing workloads and have little patience for learning how to use new technology on top of their daily grind.

Technology change can moreover threaten the organisational culture of the workplace–it can change the work environment by transforming tasks and processes, and providing greater visibility of those tasks, something which will understandably make staff nervous if they don’t feel they have a personal and professional stake in the changes being made. Organisations that do chose to embrace digital transformation on their pathway to growth must therefore do this in a manner that will allow all members of the workforce to understand the reason for the business’s investment, to overcome resistance from staff.

While it’s certainly true that some business professionals do thrive under the pressure of growth, beyond the online rhetoric, and the year-on-year increase in output or profits, there’s a deeper, more human experience of business growth too. While some find it rewarding, others find it challenging. The most successful high growth organisations are those that have flexible systems, are able to constantly adapt to new and better business models, and are able to bring their staff onboard with changes along the way. Investing in technology is a good way to meet these three growth requirements and tackle the challenges of growth head on.

Modern Tools for the Modern Employee

Written by Deepak Bharadwaj, General Manager of the HR Business Unit at ServiceNow.

The modern corporate world strikes a stark contrast to the workplace of 20 years ago. Beyond the tearing down of cubicle walls and the obliteration of the nine-to-five workday, the changes in the way companies meet staffing needs, and the way we work have been nothing short of revolutionary.

At each turn in the evolution of the workplace, advances in technology have both pushed and enabled these changes. There isn’t any better example of the shift that has occurred in the workplace than comparing the bulky desktop computer that occupied office desks for decades to the modern smartphone, an always connected, supercomputer that fits in your pocket. The magnitude of change is undeniable and it is no surprise that these changes in technology have completely altered how employees expect to communicate, connect and stay informed in the workplace.

Today’s employees want easy, seamless experiences in the office. To them, requesting time off or checking their company’s maternity leave policy should be just as easy as ordering an Uber and using Venmo. Within seconds, consumers can find the answer to just about anything. But when it comes to life at the office, even with the advances in technology in recent years, employee requests or questions can take days or sometimes weeks to answer.

Chatbog

We asked more than 350 HR leaders at last year’s HR Tech Conference and Expo how their employees find information on HR policies. While nearly half (47%) admitted employees want easier access to information, only 12% of respondents said it’s easy for employees to find the information they need. While a common scenario throughout the enterprise, employees are speaking up and pushing their organizations to look at other options that would enable them to get the answers they need no matter where they are or the time of day.

The path to the future that will enable companies to meet employees’ needs is an integrated HR Service Delivery (HRSD) approach. One of the many tools enabled by HRSD is chatbots. In fact, two-thirds of respondents to our survey believe their employees are very comfortable using chatbots. We have Siri and Alexa to thank for that. With the majority of respondents (92%) agreeing that chatbots will be important in directing employees to find information, it’s clear that this technology represents an important step in enabling employees to access the information they need when they need it. There may be nothing more valuable to an employee than accessing information without having to go through hoops.
Given the increasingly “on demand” nature of staffing solutions, tools like chatbots that connect users to an organization’s data are key to avoiding common pitfalls when working with temporary and new employees. Chatbots are an exciting solution to a common pain point, but before implementing intelligent technologies, there are other things to consider.

A more recent trend among large employers, Gartner market guide, is for them to “approach service comprehensively, by organizing it around the totality of employees’ needs rather than by department.” HR influencer Josh Bersin calls this this a ‘system of productivity’ that helps employees to get their work done. Chatbots and other new intelligent technologies are not standalone solutions but rather, part of a larger HRSD strategy to enable these new technologies and improve the employee service experience. Through careful planning and consideration of new intelligent technologies combined with HRSD strategies, companies will be in a unique position to provide a superior employee service experience in the coming years.

 

5 Effective Customer Service Tools Your Small Business Should Be Using

Customer experience refers to the perception a customer has about their interactions with a given company. These interactions can be direct or indirect. An example of direct interaction is when a customer calls your customer service department. When a customer reads a negative or positive comment about your company on social media, they are indirectly interacting with your business.

You need to acquire the right tools if you wish to improve your customer experience. The best ones help your company turn customer experience into increased revenue and accelerated growth, lower operation costs, and higher customer retention.

Read on and decide if the following tools seem like the real deal.

1. Freshdesk

Freshdesk helps you categorize, prioritize, and assign tickets. It ensures you do not lose track of conversations. It features a team inbox that enables you to handle incoming support tickets from multiple channels efficiently. It makes sure no two agents accidentally work on the same problem. The tool lets you set deadlines for ticket response and resolution. It also enables you to split complex, multi-stage issues into smaller tickets called “child tickets.

Freshdesk supports the discussion of specific parts of a ticket among your company’s top experts, leading to quicker resolution of complicated issues. Also, this tool supports live chat, lets you integrate your Facebook page, and Twitter handles, allowing you to manage them from the same place. Most importantly, Freshdesk offers a customer service portal and a website-related knowledge base that provides helpful information to visitors. Additionally, it allows customers to view ticket status and even share or vote on ideas.

2. Office 365 Business

Office 365 Business is a complete cloud-based office suite. Think of this tool as an online ecosystem in which you can run applications, access remote data, exchange information, and collaborate on documents and files. Two of the most useful services that Office 365 Business offers are Microsoft Bookings and Microsoft Dynamics 365.

Scheduling appointments with existing and prospective customers is critical, but it can be time-consuming. Sending emails, talking on the phone, and reminding people about meetings can take a huge chunk of your time. In the end, you do not give your core business the attention it deserves. Microsoft bookings offers a unique web page that allows customers to schedule appointments. Based on your availability or that of your staff, the customer selects the service they want and chooses a day and time, effectively booking an appointment.

Microsoft Dynamics 365 offers integrated solutions that enable you to track leads, automate field service, improve operations, and drive sales. You accomplish all these activities using cloud-based mobile, enterprise-ready business applications. The beauty of this service is that you can use the apps even when offline. Reconnecting to the internet leads to automatic data.

3. Zendesk

The tool allows you to provide your customers unlimited support. It is useful across a wide range of vertical markets such as media, retail, technology, government, and other small and large businesses. It is scalable whether you are a small or large organization. Zendesk enables you to serve your customers no matter where they are using live chat and short messaging service.

It features forms, a customer relationship management system, and other tools that add extra data to your customer support tickets. Implementing Zendesk takes minutes, and it is accessible across multiple devices. It becomes for you a flexible support center that grows with your team. It allows automatic addition of the features you need as situations change.

4. Conversocial Software

The Conversocial software is the perfect tool for managing all your company’s social media interactions. It intelligently prioritizes issues and tickets, ensuring the team does not delay or overlook the important ones. The software compiles onto one screen each customer’s interactions with your business. Customer support agents have their workflow simplified; the compilation helps them improve their effectiveness. If you are in retail, banking, healthcare, telecommunications, or utilities, this tool is a perfect choice.

5. Live Chat Software

Live chat software is a versatile tool that helps you improve customer experience and grow sales. You will need to implement this useful tool on your website. If you are looking for software that offers both efficiency and quality, this is a great option. It allows your customer support agents to multitask. Typically, live chat suppliers allow agents to engage up to ten customers at a time.

Your agents need training and must possess multitasking ability before they can handle several live chats concurrently. If you own an e-commerce site, this is the tool you need to help you quickly answer your visitors’ questions that could lead to a sale. Most online shoppers, especially the younger generation, prefer live chat to the phone. Live chat improves CX by satisfying customers’ immediate need for quick response to issues of concern.

Step-by-step guide: How to write, publish and promote job ads?

job-posting-ultimate-guide-for-posting-jobs-that-stand-out

How to write a great job ad? Where should you publish it and how to promote it to attract the best candidates? Find out in this easy to follow, step-by-step guide!

What is a job ad?

A job ad is an advertisement for an open job position.

The purpose of a job ad is to inform potential job candidates about a new opening and attract them to apply. In order to do that, an effective job ad will highlight interesting information about your company and the benefits you offer.

How to write a job ad that works?

Step #1: Start form job description

If you want to write a great job ad, you first have to have a clear job description.

An effective job description explains your company’s job position and contains all the details about the role you are looking to fill.

You can find some great examples in 500 most common job descriptions templates.

Step #2: Create your candidate persona

Now, take your job description and imagine a person that would be a perfect fit for this position.

This representation of your ideal candidate is called candidate persona. 👩 This persona is formed by defining the characteristics, skills, and traits that make up your perfect hire.

Step #3: Craft your job ad

To write a great job ad, you have to go through few steps – the great 4 Ws. Your job ads need to answer the questions: What, Who, Where and Why. By following this 4 Ws, you will outline the structure of your job ad.

  • What is the job?

 Write a clear job ad title and list the main job responsibilities form your job description

  • Who is your ideal candidate?

List qualifications related to education, previous working experience, technical and soft skills of your candidate persona.

  • Where is your job located?

This is one of the main criteria job seekers use in job search, so be sure to mention it!

  • Why would someone want to work for your company?

Briefly introduce your company and focus on the benefits you offer. Include information about the salary range, exciting projects and perks.

PRO TIP: Customize your job ad

This step is the secret of writing a great job ad that will attract your perfect candidate!

You need to customize the content and tone of your job ad to specifically target your candidate persona. Use your imagination and put yourself in your candidate persona’s shoes!

How to publish your job ad?

Step #1: Publish your job ad on your career site

First and most important, you should publish your job ad is on your company’s career site. Did you know that 60% of job seekers start their search on career sites?

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PRO TIP:
Here are our tired out tips and tricks that will help you get more job applicants from your career site.

Step #2: Publish your job ad on online job boards

Next, you should publish your job ad on online job boards.

Make sure to utilize the job boards where you can publish your job ads for free. Some of the most popular free job boards are Indeed, Monster, Simply Hired, Glassdoor, Stackoverflow and many others.

PRO TIP:

Here’s how to save your time by publishing your job ad on multiple free job boards with just one click!

How to promote your job ad?

If you want to attract high-quality candidates, it is not enough just to publish your job ad on your career site and job boards. Your best job candidates are passive job seekers, who are not actively looking for a new job. 75% of candidates are passive job seekers. That means they won’t be visiting your career site and searching job boards.

Step #1: Promote your job ad on social media

Social recruiting has become one of the most popular methods for finding and attracting best talent. Social recruiting is using different social media networks (such as Facebook, Twitter, LinkedIn etc.) to actively share and promote your job ads.

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PRO TIP:

Check out our easy to follow Complete Guide on Social Recruiting and learn how to recruit on social networks like a pro!

Step #2: Promote your job ad through referrals

Another great way to promote your job ads is through referrals. Referrals are one of the most effective and most productive modern recruiting tactics. When using structured employee referral programs you can ask your existing employees to help you promote your job ads and motivate them with great employee referral rewards.

PRO TIP:

Learn how employee referral programs can improve time, cost and quality of hire.

Useful tools

There are many different tools and applications that can help you promote your job ads on Facebook, set up referral programs etc. You can check out the Ultimate list of best HR software by type and chose the one you need.

PRO TIP:
There are also all in one type of software that can help you with all phases of posting jobs, form writing to publishing and promoting.
With these modern recruiting tools you can access free job description templates, build beautiful career sites (no coding needed!) and publish your job postings on multiple job boards with just one click. You can also set up employee referral programs, create engaging email campaigns and easily share your job postings on social media – all from one easy to use platform!