How New Tech Is Revolutionizing HR

Human Resources is often looked upon as a sort of necessary evil in every business. But that couldn’t be further from the truth, as cutting-edge technology is helping HR departments in companies of all sizes evolve into a field that is equally relevant and innovative.

Tech including artificial intelligence (AI) and blockchain are helping to streamline HR processes, while cybersecurity is taking the front seat where company data and privacy is concerned. Here’s what you need to know about how an HR department can harness the power of new tech to change its influence and impact within companies, and by extension its reputation as a whole.

The Role of Cybersecurity

A big part of the job in HR is keeping employee personal data secure. In our digital age, it’s easier than ever for cyberthieves to hack into data systems. That’s where cybersecurity comes into play.

As an HR professional, it’s your job to hire individuals who are educated in the latest technologies and equipped to protect the organizations they work for. This can be especially challenging if you have staff members working remotely.

Remote workers are increasingly becoming the norm rather than the exception, with more than 40 percent of workers reporting that they perform some remote duties. As an HR rep, it’s your job to clarify policies and provide resources for remote employees so that they understand how to protect themselves, as well as company data, while working remotely. It’s also your job to anticipate and identify potential security issues before they turn into a major problem.

Your company may even consider putting together a cybersecurity team to address today’s security needs. A cybersecurity team is made up of individuals who are trained in information sciences and cybersecurity. Typically, those professionals are up-to-date on the latest equipment and technologies in order to effectively perform their duties.

Some companies are taking the cybersecurity hiring process even further by designing and building a cybersecurity control room. This move highlights the vital role a cybersecurity team plays in day-to-day operations. HR professionals should work closely with their cybersecurity team in order to answer any question that may arise.

AI and HR Analytics

AI has been changing the way we work for several years, but we’re only starting to see how it can help streamline the field of HR. The technology is meant to work in tandem with human processes, effectively doing three things:

  • Amplifying human function
  • Automating tasks
  • Augmenting human capabilities

AI use in HR starts with the hiring process. Automated software can help narrow down candidates without bias, based on information provided by potential hires. This is where amplifying comes in, as automated screening amps up the capabilities of HR professionals.

With AI, corporate training and payroll are augmented and automated. The use of AI reduces the chance of human error and keeps HR reps accountable for the data collected and processed. AI also allows for better tracking and accountability of remote workers.

Utilizing AI is a smart move for every business since the technology is becoming so ubiquitous. According to Personnel Today, nearly 40 percent of businesses were already using AI in some form as of 2017. A further 62 percent said that they expected to adopt AI into their business model in the near future.

Bitcoin, Blockchain, and Beyond

Payroll is an intrinsic part of the job for many HR professionals. And in today’s landscape of digital payments and other currency forms, payroll may seem more complicated than it has in the past.

If your business has remote workers on your payroll, chances are some of them are part of the emerging bitcoin and blockchain revolution. But what does that mean for you? Put simply, bitcoin is a form of digital currency, and a blockchain is an encrypted digital ledger of those funds.

Data indicates that about 28 million people around the world have a blockchain wallet. On the business end, more than $110 million in bitcoin payments are made every month. These numbers are growing, and HR professionals should have at least a basic understanding of blockchain technology.

Savvy business owners and HR techs should keep payment methods flexible and able to incorporate bitcoin and blockchain as needed. There are now more than 1000 types of digital currency that can end up in a blockchain, worth a grand total of more than $22 billion. That’s a number that’s hard to ignore.

While your company may be years away from adopting blockchain technology, it may be prudent to put together employee training sessions that revolve around digital currency, including bitcoin.

Final Thoughts

Our modern digital age has brought numerous, exciting changes to the realm of HR. Corporate data privacy issues and security training are increasingly part of an HR rep’s job description, alongside recruitment and payroll. Those duties are becoming easier, thanks to the automation, innovation, and augmentation found in new tech such as AI and blockchain.

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What is Software Testing

What is Software Testing?

Online software testing is a process of evaluation of a software item to detect the differences between the given input and the expected output online. It is also used to assess the software and the working of the software. Testing assesses the quality of the subject or the product. Software testing also helps one to identify errors, gaps or missing requirements which are against the actual requirements.

It is either done manually or victimization machine-driven tools. In straightforward terms, package checking suggests that Verification of Application beneath Test.

Why is it important?

Testing is an essential part of the process. Testing is important because the software bugs may be expensive or even dangerous to the computer sets. Software bugs will doubtless cause financial and human loss, and history is choked with such examples.

  1. In April 2015, Bloomberg terminal in London crashed due to the software glitch which affected more than 300,000 traders in the financial markets. It forced the government to postpone a 3bn pound debt sale in the market.
  2. Nissan cars had to recover over 1 million cars from the market due to the software failure in the airbag sensory detectors. There has been reportedly two accidents due to the software failure.
  3. Starbucks was forced to shut concerning sixty % of stores within the U.S and North American country thanks to package failure in its POS system. At one point of time, stores served coffee for free as they were unable to process the transaction.
  4. Some of the Amazon’s third party retailers saw their product worth is reduced to 1p thanks to a package defect. They were left with heavy losses.
  5. Vulnerability in Window 10.This bug allows users to flee from security sandboxes through a flaw within the win32k system.
  6. In 2015 fighter plane F-35 fell victim to a package bug, making it unable to detect targets correctly.
  7. China Airlines airliner A300 crashed thanks to a package bug on April twenty six, 1994, killing 264 innocent lives.
  8. In 1985, Canada’s Therac-25 radiation therapy machine malfunctioned due to the software bug and delivered lethal radiation doses to the patients, leaving 3 people dead and critically injuring 3 others.
  9. In April of 1999, a software bug caused the failure of a $1.2 billion military satellite launch, the costliest accident in history of the world.
  10. In might of 1996, a package bug caused the bank accounts of 823 customers of a serious U.S. bank to be attributable with 920 million United States bucks.
Typically Testing is classified into three categories:-
  1. Functional Testing.
  2. Non-Functional Testing or Performance Testing.
  3. Maintenance (Regression and Maintenance).
Skills required become a Software Tester

We will discuss about the Technical and Non-Technical required become a Software Tester.

  • Non-Technical Skills: Analytical skills: a decent package tester ought to have sharp analytical skills. Analytical skills can facilitate slash a fancy software into smaller units, to gain a better understanding and create test cases.
  • Communication skill: A good software tester must have good verbal and written communication skills. Testing artifacts created by the software tester should be easy to read and understand. Dealing with developers, it will require a shade of discreetness and diplomacy.
  • Time Management & Organization Skills: Testing at times could be a demanding job especially during the release of the code. A package tester should with efficiency manage work, have high productivity, exhibit optimal time management, and organization skills.
  • GREAT Attitude: To be a good online software tester you must have an attitude. An perspective to ‘test to break’, detail orientation, willingness to learn and suggest process improvements. In the package business, technologies evolve with an overwhelming speed, and a good software tester should upgrade his/her technical skills with the changing technologies.
  • Your perspective should mirror a precise degree of independence wherever you are taking possession of the task allotted and complete it while not a lot of direct superintendence.
  • Passion: To excel in any profession or job, one must have a degree of the passion for it. A software tester must have a passion for his / her field of area. But however does one confirm whether or not you’ve got a passion for package testing if you’ve got ne’er tested before?
  • Simple! Try it out and if software testing does not excite you switch to something else that holds your interest.
Technical Skills

Basic information of Database/ SQL: package Systems have an outsized quantity of knowledge within the background. This information is hold on in numerous styles of databases like Oracle, MySQL, etc. in the backend. So, there’ll be things once this information must be valid. In that case, simple/complex SQL queries can be used to check whether the proper data is stored in the backend databases or not.

Basic knowledge of Linux commands: Most of the software applications like Web-Services, Databases, Application Servers are deployed on Linux machines. So, it is crucial for testers to have knowledge about Linux commands.

Knowledge and hands-on experience of a Test Management Tool: Test Management is an important aspect of online software testing. Without correct check management techniques, software testing process will fail. Test management is nothing however managing your testing connected artifacts.

For example – A tool like Testlink can be used for tracking all the test cases written by your team.

There are unit alternative tools offered that may be utilized for check Management. So, it’s vital to possess information and dealing expertise of such tools as a result of they are employed in most of the businesses. Knowledge and active expertise of any Defect pursuit tool- Defect pursuit and Defect life cycle area unit key aspects of package testing. It is very crucial to managing defects properly and tracking them in an exceedingly systematic manner. Defect pursuit becomes necessary as a result of the complete team ought to fathom the defect together with managers, developers, and the testers.

Knowledge and hands-on experience of Automation tool: If you see yourself as an “Automation tester” after a couple of years working on manual testing, then you must master a tool and get in-depth, hands-on knowledge of automation tools.

Online software testing is not boring. What is boring is doing the same set of tasks repeatedly. The key is to try new things. For that matter, have you ever spoken to a software developer with more than 3 years’ experience? He will tell you how boring his job has become off-lately.

10 Free Social Media Templates With Uniquely Creative Designs

As a social media manager, clients can often expect you to wear many hats. Not only do they want an effective posting schedule, follower engagement & traffic to their sites; they often want you to design their graphics as well.

And in today’s competitive freelance marketplace, saying no can be the difference between keeping and losing your roster of clients.

To help you out, we’ve put together this round-up of 9 free social media templates for Photoshop, Illustrator, Canva & Sketch. You’ll be stuck for choice with readymade designs, so much so that you may add design to your list of available services…

1. Free Social Media Templates by BrandPacks

Though BrandPacks primarily create templates for print, their growing range of social media templates gives social media managers something to dig their teeth into.

These free social media templates are ideal for promoting product sales, events & promotions. Furthermore, as they’re available in both Photoshop PSD & Illustrator Vector, you’ve got complete control over the final design.

The generic design style and two-tone colour scheme mean they can easily be used for a wide range of brands and niches. Likewise, thanks to the square layout, these templates can be used across social media platforms – from Facebook & Twitter to Tumblr, Instagram and more. And best of all? They’re free!

Download

2. Free “Thank You” Templates for Social Media

These free social media templates are particularly unique, but nonetheless useful – especially when it comes to branded social media marketing.

A common practice for popular social media accounts & influencers is to say ‘thank you’ after reaching milestones in fans, likes or followers. So, to help you post stylish Instagram “Thank You” posts, BrandPacks have created this free set of banner templates.

Download

3. Free Instagram Templates Pack

These free Instagram templates for Photoshop & Illustrator are ideal for fashion brands, retail businesses & social media influencers.

Thanks to the easy-to-customize graphics and readymade image masks, creating your own professional branded Instagram posts takes just minutes.

In particular, these templates are ideal for showcasing new products, blogs & inspirational quotes. Each template uses free fonts & comes in Adobe PSD & Vector formats.

Download

4. Free Valentine’s Day Banner Templates

It may be a little late to use these banners in Valentine’s Day promotions, but they’re a nonetheless useful asset to keep in your library of Social Media Templates.

Featuring a simple layout with minimal line-art illustrations, the templates are stylish, professional yet quick & easy to edit.

Switch the colours from pink and you’ve got yourself a highly-flexible template you can use all year round.

Sized as 1,200px squares, these PSD & Vector banners are perfect for posting on Instagram, Facebook, Twitter & more.

Download

5. Vana Fashion Instagram Pack

PixelBuddha is famed for their easy-to-use templates, with this Vana Fashion pack certainly being no different.

This fabulous set includes 8 Instagram Templates is compatible with Photoshop & Sketch. Their minimalism is easily combined with any type of picture: whether it’s an astounding look or a picture from your summer trip.

The templates are simply-customizable with their smart layers: even a beginner can create some decent images. Your stories deserve to be told through these beautiful templates.

Download

6. Bronze Collection – Free Insta Designs

This set of free social media designs are truly amazing, so much so I’m surprised they’re being handed out for free.

Crafted by Russian designer Liya Sechka and shared on her Behance account, this set of 18 unique layouts will bring a touch of luxury to any brand’s social media page.

Download

7. Napali Free Instagram Stories Kit

Instagram Stories are an increasingly popular way for savvy brands to connect with consumers and market their products. Therefore, it’d be silly to miss some Stories templates from this list of useful social media graphics.

This set of 12 unique & fully customizable templates for Photoshop & Sketch feature an upscale design style for fashion brands & influencers.

Download

8. Free Instagram Stories Templates for Canva

In recent years, Canva has become a powerhouse design tool for non-designers. So if you’re no Photoshop pro and you’ve been tasked with the company’s insta page – or if you’re just looking to improve your own – these free templates are an ideal place to start.

The collection includes 5 eye-catching story templates in PNG format; optimized specifically for Canva. They’re perfect for bloggers, podcasters, influences and creative entrepreneurs looking to update their audiences in a beautifully designed way.

Download

9.  Free Instagram Stories & Post Templates

These free templates by designer Olga Avdonina feature a beautiful blend of image masks, textures & neatly laid-out type. If your band requires a soft & elegant approach to social media marketing, these free Photoshop templates could be just what you need.

Download

10. Free Instagram Stories by Anastasia

From fashion brands and retailers to travel blogs and influencers, these free templates for Instagram Stories could be put to use by a wide range of users.

Blending large background photos, modern pastel colour schemes and eye-catching titles; these layouts are sure to deliver impressive brand results.

Download

Getting ‘SMART’ About AI

Author: Paul Hardy, Chief Innovation Officer, ServiceNow

Global access to data is exploding. At the same time, our ability to categorise, classify and analyse this data is also expanding. As this new world of data unfolds, businesses are looking to create new data models―and their supporting data analytics functions—to directly and positively impact growth, profit and expansion.

But let’s go back to first principles for a moment. We know that Artificial Intelligence (AI) and Machine Learning (ML)―when correctly applied—can improve the way organisations work and operate. But do organisations know where to start as they look to create these new data models?

We―and by ‘we’ I mean you as the customers, us at ServiceNow, as well as our partners, everybody basically—need to ask where to categorise and compartmentalise processes and functions to build new digital workflows. We need to examine which aspects of the business should be most directly ‘exposed’ to AI. We also need to know what is and isn’t possible in the short, medium and long term.

In other words, we need to get smart about being smarter if we’re going to bring a new era of business forward. So, what does smart really mean in modern business terms? I think it is time to look at AI and digital workflows through the lens of SMART (Specific, Measurable, Attainable, Relevant, Time-bound) objectives.

SMART-goals

Specificity

When we use the word ‘specific’ and demand a greater level of product or service specificity, we mean it in the most granular sense possible.

We can’t just say we need more paperclips, more salespeople, more office air conditioning or more field sales automobiles. We need to ask what kind of paperclip shape we need, what colour, what build strength and perhaps even what level of ‘clippyness’ every clip needs to exhibit.

When you are thinking about delivering AI and ML in the business you have to be really focused on what you are trying to achieve―and by that I mean, you need to be able to tie down specific use cases for each and every paperclip.

Measurability

Getting smart with new digital workflows also requires measurability. If you can’t measure it and put it in your business plan and balance sheet (a process, a service, a workflow element, anything at all) then you need to step back and ask whether you should really be doing it.

The reality is that data is often captured and not ever used. It simply falls unmeasured, and unloved, into the data lake. The real cost of this is the ‘noise’ that is created throughout the business because for one, wasted data goes crashing into the lake and secondly, there is then the splashing that occurs afterwards when users do actually realise that they have to start diving into the lake to look for the data that they might actually need in order to make work experiences better!

Attainability and relevancy

If an AI initiative is not attainable or achievable, then why has it formed a part of your current business strategy in the first place? Nowadays we can forecast how far AI will realistically be able to change any given business in real practical terms.

Similarly, if an AI business initiative is not relevant to the business and not able to exist within the context of the organisation’s current and immediate goals, then it forms no sensible part of any smart business plan.

Timeliness

Lastly, we come to timeliness. In the not so distant past, business cycles and the general approach to commercial objectives were typically annual. In this post-millennial age, firms are measuring themselves in much smaller strategic increments.

Key Performance Indicators (KPIs) and business targets used to change year-on-year. Today, they might be calibrated to change monthly, weekly or perhaps even on the basis of individual (tickets) activities relating to individual jobs.

Your next steps

The goal for any business should be to get to the point where they can use smart digital workflows to drive greater productivity, greater quality of all services and greater experiences for all employees.

We know that an increasing proportion of organisations are already examining where they can bring AI to bear and create new value in their business. We also know that many are already on that road and creating new applications and new experiences. Factors that matter most now include service quality, cost reduction, speedy delivery and the need for geographical availability for all new products and services. These are all the defining trends that should be shaping the way we develop new digital workflows that leverage AI and ML.

As vendors, we need to help businesses identify areas for improvement, not just before they start to lose profits and market share, but more significantly, before they start to actually lose contracts. There’s a new culture for predictive business strategy that we are underpinning and making possible.

Smart is smarter if it is more productive and creates greater experiences for everybody inside and outside your organisation. It’s where the smart money is, believe me.

Paul Hardy, Chief Innovation Officer, EMEA, ServiceNow

Paul Hardy, Chief Innovation Officer, ServiceNow

Some Critical Topics Under Online IT Security Training

As the need for IT security or cyber security is at full swing, it is important for any information technology environment to have security professionals to administer these tasks with perfection. Even though there are many training programs and also the quality and awareness of it has improved a lot over time, one major mistake when it comes to training and administration, it is treated as a tick-box exercise many times than a continuous process.

As cyber threats increase in frequency and intensity for even smaller to the biggest corporate, limitations of the traditional security administration measures needed to be covered up on the go. A security breach is inevitable nowadays, and even though all the defensive controls and security tools are set in the right direction, it is important to ensure that the IT administrator and users should follow all baseline security practices to maintain proper defense and defeat any targeted attacks.

A proactive approach to security

IT security is viewed or considered as an obstacle nowadays, and the measures are designed to keep the data and users safe, which can be a hindrance to effective security administration in the changing times. With the threat of an anytime cyber attack is real, the challenge of any organization is to effectively protect the invaluable assets alongside enabling a highly productive workforce.

In this realm, when someone thinks of an IT security administration career, it is important to have a baseline understanding of the primary topics to be known.

#1. Malware

Malicious software is known as malware. Malware can tamper the information technology operations of a company by affecting machine performance, network performance, data security, etc. Trojans and Viruses are some examples of malware. The best online training for an IT security career will include covert topics like setting automatic updates and tools like Microsoft Security Essentials, Rootkit, Botnet, etc. to deal with malware.

#2. Spyware

Unwanted programs which send some pop-ups or redirect the users to unintentional websites. These can also monitor the browsing activities of users. It is important to have knowledge of anti-virus updates, installation and maintenance of anti-spyware applications and run computer scans to deal with Spyware.

#3. Phishing

Phishing is a very common and dangerous cyber threat, which is done through e-mails as well as malicious sites. The users tend to fall prey to phishing without being aware of it, and the hackers get crucial personal, financial, and business information through this. For security administrators, it is important to learn about various approaches of phishing and then to orient the users about the possibilities and ways to deal with them.

#4. Insider threats

One important, but mostly ignored threat in terms of IT security is the insider threat. A security administrator also should learn to be an expert in data corruption or theft by the insiders in the organization and take measure to counter it. Another major issue due to insider threats is service disruption as we have lately seen at Citibank, which ended up in shutting down many of the routers on receiving many negative performance reviews.

As we can infer from the above, cyber threats are increasing day by day and so as the challenges and opportunities for skilled IT security professionals. For those who are planning for an IT security career, it is important to undergo an advanced career-oriented training online or offline to succeed.

How does Online Privacy and Data Protection Maintain the Security of Users?

Website developers and professionals have to deal with the tricky subject of cookies often. Cookies are highly misunderstood, but these are essential for the websites. However, these can become annoying for the visitors of those websites that have cookies. The debate on privacy in the online world has greatly challenged the use of cookies and has somewhat tarnished their reputation in the online field.

The significance of data protection

In the cyber world, it is needless to say that privacy is a huge issue. This issue was not so predominant in the past but has become a huge problem due to data hacking and illegal dissemination of information through online websites. The norms outlined under the European Union’s General Data Protection Regulations have enacted laws that will impact the business procedure of online organizations to a great extent.

It is important to make the website compliant with the regulations that have been put in place because it will help in staying away from lawsuits for infringement of online privacy. The users will also prefer to visit websites that are adhering to the latest regulations. People generally do not want to make purchases from e-commerce sites which they cannot trust fully, and if data protection norms are not followed, then the customer will never be able to trust the website owner or online company. There are plenty of Free software available, you can on Check Fleep.

The result of a flawed cookie policy

The online visitors are known to visit several websites on a daily basis, and when a person clicks on the link of a website, then he/she gets to see not only the home page of the website but also the policy present for cookies. In this regard, if the website developer/owner frames a poor policy that is communicated in a disappointing manner, then doubts and suspicion will cloud the visitor’s mind, and the potential danger of data-stealing will propel the person to navigate away from the website which is undoubtedly a huge loss for the online business owner. Therefore, requisite permissions should be taken before enabling cookies and cookies GDPR has to be mandatorily followed because asking for forgiveness at a later stage won’t restore the tarnished reputation of the online business before the eyes of the customer.

The rule passed for cookies on websites

The problem with cookies surfaced because it was found that the majority of cookies that are used by websites are responsible for collecting data that is individually identifiable. This is a problem because many people do not want to share personal information on websites let alone allow the sites to transfer or use that personal information. Therefore cookies came under the guidelines of the sweep conducted by GDPR. These guidelines are made with respect to storage as well as handling of data of virtual visitors.

Hence privacy issue for online visitors of websites is adequately addressed by the new data protection rules, and websites need to comply with those norms for making their sites safe for browsing. Users will only browse sites if they are assured of online security.

Choose A Good Car Charger To Use Your Device On The Go

Choose A Good Car Charger To Use Your Device On The Go

If you choose a good car charger it will never let you down when you have to use your device on the go. Since the charger is an essential accessory to any device of any brand and model, you must always choose original chargers only. Even if it costs you much higher than any chargers that you may get in a seconds market, you must not abstain from making such an investment. After all, your mobile device has cost you thousands of dollars and therefore you need to protect it and prevent it from damages.

A cheap car charger of inferior quality will result in malfunctioning of the device and may even damage it permanently. Therefore, when you buy any charger make sure that it comes from the factory of the manufacturer itself. Check for the guarantee and specification of the charger and do not simply rely on the price of it alone.

The compatibility factor

Chargers for specific models may not work for other models which is why you will need to consider these features to make your investment fruitful and protect your asset at the same time.

  • If you opt for other models or an inferior charger it might prove to be a costly gamble which you are most likely to lose.
  • Therefore, you must look at the compatibility factor when you buy a car charger so that it ensures best results and performance of your device.
  • It is best to purchase a universal charger if you do not get a specific apple car charger India model for your Apple device. Whether you buy it from a shop or online, a universal charger will suit many different brands of laptops and smartphones but make sure that it specifically works for an Apple as it is widely known that universal chargers typically do not support an Apple or a Sony device.
  • Also make sure that you check the specification of your device model so that you get to buy the most compatible and correct car charger.
  • If you use a standard car charger or any upmarket charger make sure that it does not keep on charging the battery even after it has reached the maximum level. There are specific brands of chargers that come with in-built feature that is specially designed to turn off the charger as soon as the battery reaches the optimal level of charging.
  • Check for the operation features of the charger as a few of these may come with manual operational feature wherein you will have to switch it off as soon as your battery gets charged up fully. Excess charging may damage the battery as well as your device.

Therefore, the need for a good car charger cannot be overlooked for your mobile device whether it is your laptop or your smartphone. This will extend the life of the battery, enhance the performance of your device, prevent it from damages due to overcharging and will never let you down when you need use your device the most.

Why Machine Learning Services are getting Maximum Attention?

Machine learning is one the trending topic these days. Right now, it is a catchword in the field of technology. It defines major representations that how computer can learn in future. Basically Machine learning algorithms are trained with the help of “training set” data.  By using this machine learning algorithm, it gives answer to the questions. For example, in training dataset you will have given pictures of dog to the computer. Some pictures will say, “This is a dog” or some will say, “This is not a dog”. Then you can show a number of new pictures and it would start searching which pictures were of dogs. Every picture which is identify as a correctly or incorrectly gets added to the training set. In this way program efficiently gets “smarter” and better by completing its task over time.

A couple of years back; it was the time of social, mobile, cloud and analytics etc. Although these technologies are still important as they have very good place in digital strategies.  Nowadays big hype is Artificial Intelligence, Internet of Things, Big Data, Machine learning services etc.  It is observed from the various surveys that Artificial Intelligence is the future of Growth.  There are some Artificial Intelligence Consulting companies available which provide number of services in this field. Machine learning is a part of Artificial Intelligence.

Let’s discuss Machine Learning Services which are attention seeker. These services are as follow:

  1. Fraud Detection: In numerous fields, machine learning is much better to spot fraud detection cases. Fraud management has been very aching for the commercial and banking sectors. Due to plethora of payment channel such as credit/debits cards, kiosks, smartphones etc., this menace is increasing day by day. In the similar way, criminals have found out loopholes in these channels. So, it is becoming difficult for the businessman to confirm transactions. However, Data Scientists have been successful in solving this problem with the help of machine learning. For instance, PayPal is using machine learning to fight with these raiders. This company has tools which compare all the transactions and easily distinguish between legitimate and non-legitimate transactions between sellers and customers.
  1. Recommendations: If you are regular user of Netflix and Amazon, then you must be familiar with use of this term. Intelligent algorithms of machine learning are monitoring  your all the activities and compare it with the other number of users and as a result show you which thing you would like to buy. These product recommendation systems are getting smarter every time. Suppose you want to buy light shade jeans of a particular brand, during your search it will also recommend you light shades jeans of some other brands. It will definitely make your shopping better with number of choices.
  1. Natural Language Processing (NLP): NLP is an emerging trend which is almost used in every field. Natural Language with Machine learning algorithms can stand for agents of customer service and in fast way route customers to the information they need. Mostly it is used to translate incomprehensible legalese in contracts into basic language and help prosecutors to handle large volumes of evidence to prepare for a case.
  1. Healthcare: Machine Learning algorithms can practice more information and find out more patterns than the humans can do. Machine learning can recognize risk factors in a better way for sickness in a large population area. A company build Disease Prediction System name “www.AIvaid.com” which based on machine learning algorithm that is capable to diagnose the human health conditions and predict the disease report. There are plenty of symptoms and diseases dataset has been added and working it wonderful. Along with that, Personalized medicine is also one of the effective treatments which relay on the health data of the individual combined with predictive analytics is a latest research and diligently correlated to better disease assessment. For this purpose, supervised learning is used which permits physicians to list out  from more limited sets of diagnoses based on the  symptoms and genetic information.
  1. Smart Cars: IBM recently surveyed top executives and it is concluded that we would see smart cars on road by 2025. It will learn about its owner as well as its environment and integrate it with Internet of Things.  Thus it will automatically adjust its internal setting such as audio, temperature, seat position automatically based on the driver and itself fix problems, drive itself and also give advice about traffic and conditions of the road.

If you want to start your career with Machine Learning, then you can start online and offline course with Dummybyte, here are plenty of course available you can opt with Python.

In the nutshell, we can say that Machine Learning is a buzzword in the world of technology. Machine learning services are wooing more customers due to its smart learning techniques. Self-learning algorithms are now routinely embedded in mobile and online services. Researchers are getting massive gains in processing power and the data streaming from digital devices and connected sensors to improve AI performance. For many organizations, providing machine learning services can be challenging. When machines and human solve problems together and learn from each other, AI full prospective can be achieved.

9 Critical Factors To Consider When Designing Your Brand’s Logo

When you start a business, there are many factors to consider. Your company name, office location, target market, and most importantly your logo. It is the foundation of your business’s branding and identity. It is the face of your business’s product and services. Your logo acts as a direct communication tool with your consumers and therefore should be thoroughly thought about.

In this article, we’ll dive into the 9 crucial reasons why you should care about your logo.

First Impression & Aesthetic Appeal

Your logo is the first impression that customers will have of your business. Just by looking at your company’s logo, customers will immediately come to a first impression conclusion on whether they like the brand or not.

Although it isn’t the only factor that is considered when customers shop around, it can act as a customer magnet if customers are drawn to its aesthetic appeal. An eye-catching and easy to understand logo will engage and draw in customers compared to a logo that is not.

A visually appealing logo is of course the most important attribute to a company’s logo. An offensive or dull logo may discourage people from finding more about your products or services. Although you may have the best products and services in the market, if your logo is poorly designed, it can portray a negative image of your company and its product or service offering.

Make sure that understand your target market well and ultimately design a logo that will inspire and make sense for them.

Additionally, a logo is also at the centre of all website designs. A company’s web design is an extension of the brand’s identity. When getting a website design, it is vital that you choose to work with a web design agency that can best extract the core elements of what the logo truly represents

Impact of Colour

Colours can heavily influence the way your company is perceived. For example, red logos such as Coca-Cola is associated with intensity, energy, passion, exciting and boldness. Green logos such as Starbucks is seen as organic, caring and natural. Whereas, colourful logos such as Google or eBay conveys a great sense of positivity and playfulness.

It is important to carefully craft your logo’s colours together. Think about how each colour will represent your brand and ultimately how these colours will make your customers feel.

Shapes & Patterns

There is an infinite number of ways to use shapes and patterns in a logo. Shapes and patterns, when used correctly form an expression of identity and provide customers with an easily recognisable symbol that is a direct representation of your brand.

For example, a cleverly crafted shape is Australia’s iconic bank, the Commonwealth Bank yellow and black logo. The logo which was incorporated in 1991 is described as “bold, strong, modern and progressive” and represented the bank’s forward-thinking mentality.

Typography

The typography of a logo will heavily influence how customers feel about your brand. This includes consideration of font size, italics, boldness and overall use of font families.
For example, a bubble font is seen as a soft and calm font which would suit perfectly for a children’s toy brand – Toys R Us. On the other hand, a bubbling and playful font family would not well represent a professional law firm.

Henny Kel from Design Hill, lists 50 of the engaging fonts to choose from when considering your logo design. Make sure to check it out!

Company’s Values

The reality is that most people will have never heard of your brand before or have even seen your logo, chances are they will judge your company and what it stands for at face value.

If your logo gives off a sense that the products are too expensive, customers may avoid your brand altogether. Likewise, if the logo appears too dull or boring, it may leave them with an impression that your company’s employees, products or services are underwhelming and that they should avoid making any sort of contact.

Meriton, Australia’s largest home builder had recently rebranded their logo and overall company image. The new logo conveys their company’s image and values very well. Through the use of their blue and gold premium brand colours to the use of the sharp typography of their wording, it conveys a strong sense of professional, precision and reliability.

Memorability & Simplicity

Ever heard of the saying “less is more”? It comes from the notion that clarity and simplicity lead to a good and memorable design. Simple logos have a far greater impact on consumers as it allows them to remember and have an appreciation of the brand. It is much easier for the human brain to memorise and process information through unique shapes and colours in your logo.

All popular brands have one thing in common, instant brand image recognition. Think of Nike and you will slowly form The Swoosh image in your head. How about McDonald’s? Almost instantly you can visualise the large golden arches. You get the idea. That is why having a simple yet powerful logo that everyone can remember is vital for instant company recognition.

McDonald’s Canada have even went as far as to use the golden arches as a way to direct customers to the nearest upcoming stores! We think it’s a brilliant idea and proves just how powerful the brand is.

Additionally, an easy to recall logo can help customers identify your company again for future purchases or recommendations to family and friends. “Let’s go to the coffee shop down the road. The one with the green mermaid logo!

Timelessness

It is important that your logo is well-designed since it will be around for as long as the business will be. For this reason, future-proofing the design by looking into modern design trends is highly encouraged.

For example, if your company begins as a small towing company, it is fine to have a towing truck in your logo. But as your company grows and you look to cater to more commercial businesses then a small towing truck in your logo may actually deter companies from contacting you. Your company’s logo will look out of place and will not represent your brand accurately.

Take the German car company BMW for example, not much has changed from their original logo since their 1917 as seen below. The only aspects of the logo which have changed are the typography and colours. This has allowed the brand to remain true to their core brand values.

1917 BMW logo Present BMW logo

Emotional Response

The human brain often connects how things are presented quite literally. We give meaning to everything that we do, touch and feel. A logo has the power to connect with customers on a deep and emotional level.

An easily recognisable and familiar logo can provide emotional warmth to consumers. This is often why animals and food are used in logos to represent brands.

For example, if you are a big fan of Apple products then their logo can actually make you happy and stimulate feelings of comfort and pleasure.

Brand Identity & Loyalty

A company’s logo is extremely important in establishing a theme for the company. It dictates how your company performs its operations, undergoes its development and future transformation.

If the colour of your company’s logo is black and yellow, the operations of the company should follow the same colour scheme otherwise it would look out of place. This includes employee uniforms, website theme, advertising creatives and almost everything associated with the brand.

An easily recognisable logo is crucial to building brand loyalty or be used for personal branding. Consumers who share a sense of Camaraderie from your business’s logo is more likely to purchase your products due to their trust in your ‘brand’. This brand loyalty is stemmed from their satisfaction in previously purchasing your products and services. It makes them feel like they have made the right choice when choosing to repurchase your products.

Final Thoughts

These are the 9 reasons why you should care about your logo. It is the backbone of your business for as long as the company is around. Everything that your company values, provides, believes is perceived and embodied in your logo. It is a powerful symbol of your company’s brand.

If consumers believe that your logo creates a sense of trust, authority or importance then this will be reflected in your products and services. It is the ultimate form of communication tool towards your audience and thus should be given a considerable amount of thought.

 

The Importance of Targeted SEO to Your Company’s Visibility (& Linkability)

SEO has often been viewed by businesses as an ethereal, mysterious thing that a company does for you, and with a sprinkle of magic marketing dust, you are ranking number one on Google for the right keywords and your niche. However, good SEO has been made up of a number of the same things for several years:

  • Good Web Design: While this goalpost has moved over the years, from optimized for desktop to optimized for mobile, from high-resolution video and photos to speed of loading, a modern web design that is responsive and provides a good user experience is essential.
  • Good Content: A website must have good content, from product pages and descriptions to landing pages and blogs, content needs to be informative, well written, and user-friendly.
  • Backlinks: These can be paid, earned, and social. Google expects businesses to pay for ads, earn links from reputable sites, and appear on social media. Link exchanges and guest posting is one of the best ways to earn backlinks. While the search engine still claims social links and shares do not affect ranking, they certainly can have an effect on organic traffic, and there is some debate about when they might become a legitimate factor.  

There is a bit more to it than that. The smarter Google becomes, the more it looks at websites like a human user does. Artificial intelligence and machine learning mean that user experience and relevance will continue to mean more than they ever have. This means SEO work needs to be targeted, implemented with a deliberate strategy, and treated as a continuous process.

Here are some reasons targeted SEO is important to your company’s visibility and linkability:

The Need for Linkable Content

As mentioned above, there are multiple kinds of backlinks. They are paid, earned, and social. The number of paid links your site has can be absolutely controlled by your ad spend. However, earned links can be partially controlled and deliberately built, and social links can be encouraged but only minimally controlled by you.

What is the key to earned and social links? Your content. It also determines how effective any paid links you have to your site are. Simply put, you need linkable content. Category or service pages, product descriptions, and thin blog posts are not link-worthy pages. Years of experience have taught link building companies what linkable content really is.

Fortunately, in November of 2015, everyone got a look at the Google Search Evaluator guidelines at the time. They confirmed much of what we had already learned. Google and users look for a few key things in your content, and Google uses those things to help determine your page rank. It is known as the E.A.T. principle:

  • Expertise: Not only does Google look at your company, but at the author of the content to determine expertise.
  • Authority: This is in the part where links come in. Outbound links to authoritative content establish you as an authoritative source, as do inbound links to the content itself.
  • Trustworthiness: This is also determined by organic, authoritative links to your content and the accuracy of what you have written.

Not only does content need to meet the E.A.T. principle, but it should also be informative and well written. Remember: Content is also a part of user experience, and thin content produces high bounce rates, sending users looking for the information they need elsewhere. It certainly means they will not link to it on their own website or share it on their social media profiles.

What makes content linkable is how informative it is, the clarity of the writing, and how well it is optimized for both search engines and real people. Without content that is worth linking to, it is difficult to either build or earn links.

Researching Relevancy

How do you know if your content is reaching the right searchers at the right time? Fortunately, this is easier to figure out than it ever has been — and yet more challenging as well. There is more data out there about users and their behavior on the internet than at any other time in history, and nearly any business can access this data through some simple analytics tools.

This means not only do we know what our potential customers are interested in, we know how they interact with the internet. Beyond just demographic analytics, we have access to behavioral analytics which are much more powerful.

All this data not only tells us what our ideal customers are searching for but how they are doing it. This can be taken from the general fact that over 60 percent of Google searches are done on mobile devices, and more people than ever are completing purchases on portable devices as well. You can also determine what devices your customers search on most frequently, whether they are iOS users or Android fans, and how much time they spend reading a blog post, and even how many searches they perform for a product or service before they make a purchase.

What this allows you to do is to target your content more specifically, and even create different content that will appeal to different sets of buyers. Relevant content is much more linkable, whether you are earning those links organically, want your users to share it on social media, or are engaged in a link building campaign targeting specific keywords.

Creating a Strategy

Now that you know why linkable content is necessary and you have established what is relevant to your potential customers, you need to create a targeted content strategy. Why? It’s simple: Without targets and specific goals, how will you know if your linkable content is working?

So what is a content strategy? It is deliberately creating content to support your efforts to rank for a specific keyword or set of keywords, and building and working to earn links to that content. This usually involves several pieces of content of varying lengths and types, internal linking, good onsite technical SEO, and content that is well written and informative.

A good SEO company will not only help you with your onsite technical SEO and link building but can also help you with your content strategy and creating linkable content. This entire process, which you should thoroughly understand, takes a lot of time, and unless you have a capable team in your marketing department, the time and money an outsourced expert will save you is more than worthwhile.

Filling in the Content Gaps

So now you understand the need for linkable content, you have done your research and know what is relevant, and you have a content strategy. Now it is time to fill in the content gaps on your website. Whether you have a robust blog filled with content or are just starting out, once you establish your content strategy, you’re going to find that you have content gaps.

What is a content gap? They are areas where you are missing content that is essential to your content strategy. It is essential that you fill these gaps in order to satisfy not only Google but your potential customers. You need the linkable content in order for targeted SEO to be effective.

Want to rank higher in Google for critical searches in your niche? Want your business to be more visible to searchers? It’s all about relevant content that is part of a content strategy, linkable content, and then building links to that content. Those are all a part of targeted SEO, the key to your company’s visibility and linkability.