Why Machine Learning Services are getting Maximum Attention?

Machine learning is one the trending topic these days. Right now, it is a catchword in the field of technology. It defines major representations that how computer can learn in future. Basically Machine learning algorithms are trained with the help of “training set” data.  By using this machine learning algorithm, it gives answer to the questions. For example, in training dataset you will have given pictures of dog to the computer. Some pictures will say, “This is a dog” or some will say, “This is not a dog”. Then you can show a number of new pictures and it would start searching which pictures were of dogs. Every picture which is identify as a correctly or incorrectly gets added to the training set. In this way program efficiently gets “smarter” and better by completing its task over time.

A couple of years back; it was the time of social, mobile, cloud and analytics etc. Although these technologies are still important as they have very good place in digital strategies.  Nowadays big hype is Artificial Intelligence, Internet of Things, Big Data, Machine learning services etc.  It is observed from the various surveys that Artificial Intelligence is the future of Growth.  There are some Artificial Intelligence Consulting companies available which provide number of services in this field. Machine learning is a part of Artificial Intelligence.

Let’s discuss Machine Learning Services which are attention seeker. These services are as follow:

  1. Fraud Detection: In numerous fields, machine learning is much better to spot fraud detection cases. Fraud management has been very aching for the commercial and banking sectors. Due to plethora of payment channel such as credit/debits cards, kiosks, smartphones etc., this menace is increasing day by day. In the similar way, criminals have found out loopholes in these channels. So, it is becoming difficult for the businessman to confirm transactions. However, Data Scientists have been successful in solving this problem with the help of machine learning. For instance, PayPal is using machine learning to fight with these raiders. This company has tools which compare all the transactions and easily distinguish between legitimate and non-legitimate transactions between sellers and customers.
  1. Recommendations: If you are regular user of Netflix and Amazon, then you must be familiar with use of this term. Intelligent algorithms of machine learning are monitoring  your all the activities and compare it with the other number of users and as a result show you which thing you would like to buy. These product recommendation systems are getting smarter every time. Suppose you want to buy light shade jeans of a particular brand, during your search it will also recommend you light shades jeans of some other brands. It will definitely make your shopping better with number of choices.
  1. Natural Language Processing (NLP): NLP is an emerging trend which is almost used in every field. Natural Language with Machine learning algorithms can stand for agents of customer service and in fast way route customers to the information they need. Mostly it is used to translate incomprehensible legalese in contracts into basic language and help prosecutors to handle large volumes of evidence to prepare for a case.
  1. Healthcare: Machine Learning algorithms can practice more information and find out more patterns than the humans can do. Machine learning can recognize risk factors in a better way for sickness in a large population area. A company build Disease Prediction System name “www.AIvaid.com” which based on machine learning algorithm that is capable to diagnose the human health conditions and predict the disease report. There are plenty of symptoms and diseases dataset has been added and working it wonderful. Along with that, Personalized medicine is also one of the effective treatments which relay on the health data of the individual combined with predictive analytics is a latest research and diligently correlated to better disease assessment. For this purpose, supervised learning is used which permits physicians to list out  from more limited sets of diagnoses based on the  symptoms and genetic information.
  1. Smart Cars: IBM recently surveyed top executives and it is concluded that we would see smart cars on road by 2025. It will learn about its owner as well as its environment and integrate it with Internet of Things.  Thus it will automatically adjust its internal setting such as audio, temperature, seat position automatically based on the driver and itself fix problems, drive itself and also give advice about traffic and conditions of the road.

If you want to start your career with Machine Learning, then you can start online and offline course with Dummybyte, here are plenty of course available you can opt with Python.

In the nutshell, we can say that Machine Learning is a buzzword in the world of technology. Machine learning services are wooing more customers due to its smart learning techniques. Self-learning algorithms are now routinely embedded in mobile and online services. Researchers are getting massive gains in processing power and the data streaming from digital devices and connected sensors to improve AI performance. For many organizations, providing machine learning services can be challenging. When machines and human solve problems together and learn from each other, AI full prospective can be achieved.

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9 Critical Factors To Consider When Designing Your Brand’s Logo

When you start a business, there are many factors to consider. Your company name, office location, target market, and most importantly your logo. It is the foundation of your business’s branding and identity. It is the face of your business’s product and services. Your logo acts as a direct communication tool with your consumers and therefore should be thoroughly thought about.

In this article, we’ll dive into the 9 crucial reasons why you should care about your logo.

First Impression & Aesthetic Appeal

Your logo is the first impression that customers will have of your business. Just by looking at your company’s logo, customers will immediately come to a first impression conclusion on whether they like the brand or not.

Although it isn’t the only factor that is considered when customers shop around, it can act as a customer magnet if customers are drawn to its aesthetic appeal. An eye-catching and easy to understand logo will engage and draw in customers compared to a logo that is not.

A visually appealing logo is of course the most important attribute to a company’s logo. An offensive or dull logo may discourage people from finding more about your products or services. Although you may have the best products and services in the market, if your logo is poorly designed, it can portray a negative image of your company and its product or service offering.

Make sure that understand your target market well and ultimately design a logo that will inspire and make sense for them.

Additionally, a logo is also at the centre of all website designs. A company’s web design is an extension of the brand’s identity. When getting a website design, it is vital that you choose to work with a web design agency that can best extract the core elements of what the logo truly represents

Impact of Colour

Colours can heavily influence the way your company is perceived. For example, red logos such as Coca-Cola is associated with intensity, energy, passion, exciting and boldness. Green logos such as Starbucks is seen as organic, caring and natural. Whereas, colourful logos such as Google or eBay conveys a great sense of positivity and playfulness.

It is important to carefully craft your logo’s colours together. Think about how each colour will represent your brand and ultimately how these colours will make your customers feel.

Shapes & Patterns

There is an infinite number of ways to use shapes and patterns in a logo. Shapes and patterns, when used correctly form an expression of identity and provide customers with an easily recognisable symbol that is a direct representation of your brand.

For example, a cleverly crafted shape is Australia’s iconic bank, the Commonwealth Bank yellow and black logo. The logo which was incorporated in 1991 is described as “bold, strong, modern and progressive” and represented the bank’s forward-thinking mentality.

Typography

The typography of a logo will heavily influence how customers feel about your brand. This includes consideration of font size, italics, boldness and overall use of font families.
For example, a bubble font is seen as a soft and calm font which would suit perfectly for a children’s toy brand – Toys R Us. On the other hand, a bubbling and playful font family would not well represent a professional law firm.

Henny Kel from Design Hill, lists 50 of the engaging fonts to choose from when considering your logo design. Make sure to check it out!

Company’s Values

The reality is that most people will have never heard of your brand before or have even seen your logo, chances are they will judge your company and what it stands for at face value.

If your logo gives off a sense that the products are too expensive, customers may avoid your brand altogether. Likewise, if the logo appears too dull or boring, it may leave them with an impression that your company’s employees, products or services are underwhelming and that they should avoid making any sort of contact.

Meriton, Australia’s largest home builder had recently rebranded their logo and overall company image. The new logo conveys their company’s image and values very well. Through the use of their blue and gold premium brand colours to the use of the sharp typography of their wording, it conveys a strong sense of professional, precision and reliability.

Memorability & Simplicity

Ever heard of the saying “less is more”? It comes from the notion that clarity and simplicity lead to a good and memorable design. Simple logos have a far greater impact on consumers as it allows them to remember and have an appreciation of the brand. It is much easier for the human brain to memorise and process information through unique shapes and colours in your logo.

All popular brands have one thing in common, instant brand image recognition. Think of Nike and you will slowly form The Swoosh image in your head. How about McDonald’s? Almost instantly you can visualise the large golden arches. You get the idea. That is why having a simple yet powerful logo that everyone can remember is vital for instant company recognition.

McDonald’s Canada have even went as far as to use the golden arches as a way to direct customers to the nearest upcoming stores! We think it’s a brilliant idea and proves just how powerful the brand is.

Additionally, an easy to recall logo can help customers identify your company again for future purchases or recommendations to family and friends. “Let’s go to the coffee shop down the road. The one with the green mermaid logo!

Timelessness

It is important that your logo is well-designed since it will be around for as long as the business will be. For this reason, future-proofing the design by looking into modern design trends is highly encouraged.

For example, if your company begins as a small towing company, it is fine to have a towing truck in your logo. But as your company grows and you look to cater to more commercial businesses then a small towing truck in your logo may actually deter companies from contacting you. Your company’s logo will look out of place and will not represent your brand accurately.

Take the German car company BMW for example, not much has changed from their original logo since their 1917 as seen below. The only aspects of the logo which have changed are the typography and colours. This has allowed the brand to remain true to their core brand values.

1917 BMW logo Present BMW logo

Emotional Response

The human brain often connects how things are presented quite literally. We give meaning to everything that we do, touch and feel. A logo has the power to connect with customers on a deep and emotional level.

An easily recognisable and familiar logo can provide emotional warmth to consumers. This is often why animals and food are used in logos to represent brands.

For example, if you are a big fan of Apple products then their logo can actually make you happy and stimulate feelings of comfort and pleasure.

Brand Identity & Loyalty

A company’s logo is extremely important in establishing a theme for the company. It dictates how your company performs its operations, undergoes its development and future transformation.

If the colour of your company’s logo is black and yellow, the operations of the company should follow the same colour scheme otherwise it would look out of place. This includes employee uniforms, website theme, advertising creatives and almost everything associated with the brand.

An easily recognisable logo is crucial to building brand loyalty or be used for personal branding. Consumers who share a sense of Camaraderie from your business’s logo is more likely to purchase your products due to their trust in your ‘brand’. This brand loyalty is stemmed from their satisfaction in previously purchasing your products and services. It makes them feel like they have made the right choice when choosing to repurchase your products.

Final Thoughts

These are the 9 reasons why you should care about your logo. It is the backbone of your business for as long as the company is around. Everything that your company values, provides, believes is perceived and embodied in your logo. It is a powerful symbol of your company’s brand.

If consumers believe that your logo creates a sense of trust, authority or importance then this will be reflected in your products and services. It is the ultimate form of communication tool towards your audience and thus should be given a considerable amount of thought.

 

The Importance of Targeted SEO to Your Company’s Visibility (& Linkability)

SEO has often been viewed by businesses as an ethereal, mysterious thing that a company does for you, and with a sprinkle of magic marketing dust, you are ranking number one on Google for the right keywords and your niche. However, good SEO has been made up of a number of the same things for several years:

  • Good Web Design: While this goalpost has moved over the years, from optimized for desktop to optimized for mobile, from high-resolution video and photos to speed of loading, a modern web design that is responsive and provides a good user experience is essential.
  • Good Content: A website must have good content, from product pages and descriptions to landing pages and blogs, content needs to be informative, well written, and user-friendly.
  • Backlinks: These can be paid, earned, and social. Google expects businesses to pay for ads, earn links from reputable sites, and appear on social media. Link exchanges and guest posting is one of the best ways to earn backlinks. While the search engine still claims social links and shares do not affect ranking, they certainly can have an effect on organic traffic, and there is some debate about when they might become a legitimate factor.  

There is a bit more to it than that. The smarter Google becomes, the more it looks at websites like a human user does. Artificial intelligence and machine learning mean that user experience and relevance will continue to mean more than they ever have. This means SEO work needs to be targeted, implemented with a deliberate strategy, and treated as a continuous process.

Here are some reasons targeted SEO is important to your company’s visibility and linkability:

The Need for Linkable Content

As mentioned above, there are multiple kinds of backlinks. They are paid, earned, and social. The number of paid links your site has can be absolutely controlled by your ad spend. However, earned links can be partially controlled and deliberately built, and social links can be encouraged but only minimally controlled by you.

What is the key to earned and social links? Your content. It also determines how effective any paid links you have to your site are. Simply put, you need linkable content. Category or service pages, product descriptions, and thin blog posts are not link-worthy pages. Years of experience have taught link building companies what linkable content really is.

Fortunately, in November of 2015, everyone got a look at the Google Search Evaluator guidelines at the time. They confirmed much of what we had already learned. Google and users look for a few key things in your content, and Google uses those things to help determine your page rank. It is known as the E.A.T. principle:

  • Expertise: Not only does Google look at your company, but at the author of the content to determine expertise.
  • Authority: This is in the part where links come in. Outbound links to authoritative content establish you as an authoritative source, as do inbound links to the content itself.
  • Trustworthiness: This is also determined by organic, authoritative links to your content and the accuracy of what you have written.

Not only does content need to meet the E.A.T. principle, but it should also be informative and well written. Remember: Content is also a part of user experience, and thin content produces high bounce rates, sending users looking for the information they need elsewhere. It certainly means they will not link to it on their own website or share it on their social media profiles.

What makes content linkable is how informative it is, the clarity of the writing, and how well it is optimized for both search engines and real people. Without content that is worth linking to, it is difficult to either build or earn links.

Researching Relevancy

How do you know if your content is reaching the right searchers at the right time? Fortunately, this is easier to figure out than it ever has been — and yet more challenging as well. There is more data out there about users and their behavior on the internet than at any other time in history, and nearly any business can access this data through some simple analytics tools.

This means not only do we know what our potential customers are interested in, we know how they interact with the internet. Beyond just demographic analytics, we have access to behavioral analytics which are much more powerful.

All this data not only tells us what our ideal customers are searching for but how they are doing it. This can be taken from the general fact that over 60 percent of Google searches are done on mobile devices, and more people than ever are completing purchases on portable devices as well. You can also determine what devices your customers search on most frequently, whether they are iOS users or Android fans, and how much time they spend reading a blog post, and even how many searches they perform for a product or service before they make a purchase.

What this allows you to do is to target your content more specifically, and even create different content that will appeal to different sets of buyers. Relevant content is much more linkable, whether you are earning those links organically, want your users to share it on social media, or are engaged in a link building campaign targeting specific keywords.

Creating a Strategy

Now that you know why linkable content is necessary and you have established what is relevant to your potential customers, you need to create a targeted content strategy. Why? It’s simple: Without targets and specific goals, how will you know if your linkable content is working?

So what is a content strategy? It is deliberately creating content to support your efforts to rank for a specific keyword or set of keywords, and building and working to earn links to that content. This usually involves several pieces of content of varying lengths and types, internal linking, good onsite technical SEO, and content that is well written and informative.

A good SEO company will not only help you with your onsite technical SEO and link building but can also help you with your content strategy and creating linkable content. This entire process, which you should thoroughly understand, takes a lot of time, and unless you have a capable team in your marketing department, the time and money an outsourced expert will save you is more than worthwhile.

Filling in the Content Gaps

So now you understand the need for linkable content, you have done your research and know what is relevant, and you have a content strategy. Now it is time to fill in the content gaps on your website. Whether you have a robust blog filled with content or are just starting out, once you establish your content strategy, you’re going to find that you have content gaps.

What is a content gap? They are areas where you are missing content that is essential to your content strategy. It is essential that you fill these gaps in order to satisfy not only Google but your potential customers. You need the linkable content in order for targeted SEO to be effective.

Want to rank higher in Google for critical searches in your niche? Want your business to be more visible to searchers? It’s all about relevant content that is part of a content strategy, linkable content, and then building links to that content. Those are all a part of targeted SEO, the key to your company’s visibility and linkability.

Which topics need more attention for IBPS Clerk Exam?

IBPS Clerk Exam 2018 for the preliminary round will commence from the month of December. Students preparing for the exam of IBPS Clerk 2018 must be well-aware  of the section-wise topics, which hold more importance as compared to others for an all round preparation of this exam.

Hence, in this article, we have shared the topics which need more attention for the effective preparation of the IBPS Clerk Exam 2018. So, read this post now in order to score better in the preliminary phase of this exam.
First let’s see the number of questions and time allotted for each section.

SUBJECT NUMBER OF QUESTIONS MAXIMUM MARKS SECTION-WISE TIMING
English Language 30 30 20 Minutes
Numerical Ability 35 35 20 Minutes
Reasoning Ability 35 35 20 Minutes
Total 100 100 60 Minutes


You have to clear the sectional as well as the overall cut off of the exam, in order to get through the prelims phase.

Important Topics for the preparation of IBPS Clerk 2018

We will now have a look at the important topics of each section, which the candidates must prepare thoroughly, in order to crack IBPS Clerk Prelims.

English Language: Important Topics

English is the trickiest section of all three of IBPS Clerk syllabus. Even those who are good at it mark the wrong answers because of confusion in the similar options.

Let’s have a look at the topics which have high probability to be asked in your exam.

 

Topics Questions
Reading Comprehension 10
Cloze Test 5-10
Para Jumble 5
Error Spotting 5-10

 

Reading Comprehension

Now with the introduction of sectional timing, you can give adequate time to English and read the RC properly which was not the case earlier. Read The Hindu or Economic Times and try to grasp the crux of the article. This will help in solving the inference and assumption based questions in your examination. Learn the difficult words and their different usages as 3-4 questions in RC are on synonyms/antonyms.

Cloze Test

It is a very important and easy topic. You can even get 10/10 in this section if you are familiar with grammatical rules. Give attention to proper usage of words. Options may be tricky, so try to find the best fitting option out of all.  
For example, words like Enable and Empower are almost same but their usages are different.

Error Spotting

For error spotting, you should refer to any grammar book and clear basics first. Questions on Tense, Subject-Verb Agreement, Conditionals, Clauses, verbs etc. are the most commonly asked Error Spotting Questions. We have quizzes on Error Spotting as well. Make sure to solve at least 20 quizzes before your exam.

Para Jumble

Read all sentences and find the first sentence as it is always easy to do so. Then try to find the connectives between first and second line as the latter always carry on with the idea introduced in the former.

Final Tip:

  • One has enough time to solve English Section now. There is absolutely no need to read fast as in this way you would skip the essence of passage. Read slowly and comprehend this section properly.
  • Keep your accuracy high. Don’t attempt if you are not sure as negative marking can stop you from getting selected.
  • If you do not know the correct answer, try to eliminate the incorrect ones. At least two options can be eliminated easily and then pick the one option which appears better choice than the others.
  • Practice mock test daily to increase your speed in the exam.

Numerical Ability: Important Topics

Here are the probable topics, which one might come across in this exam.

Topics Questions
Series 5
Quadratic Equations 5
Simplification 5
DI (Pie Chart, Bar Graph, Data Table) 10
Arithmetic 10


Quadratic Equations, Simplification and Number Series are the easiest topics. Always start with these topics and try to finish them within 10 minutes. One of the two DI is always easy, so solve that one first. 4-5 questions of Arithmetic are easy in nature so don’t hesitate in leaving tough questions and pick the easy ones because eventually you will get same marks for all the questions.

Simplification and Number Series

For Number Series, learn the squares, cubes, tables, prime numbers and practice lots of calculation. With practice, you can easily identify the pattern of series. Similarly for Simplification, these things will help you a lot.

  • Learn tables up to 30.
  • Learn squares up to 50.
  • Learn cubes up to 20.

Arithmetic questions

Arithmetic questions are asked from these topics – Percentage, Interest (Simple, Compound), Profit and Loss, Averages, Problems on Ages, Ratio & Proportions, Mixtures, Time & Work, Time, Speed & Distance, Probability.

Data Interpretation

For this topic, you just have to practice calculations. Generally the questions involve ratio, percentage along with calculations, so read these questions carefully.

Final Tip:  

  • We just have 20 minutes to solve 35 questions which are not enough to solve all questions. So just find the easy questions and solve them.
  • Don’t panic if you are unable to solve any particular question and skip to the next one. Speed and Accuracy both will play role in this subject.

Reasoning Ability: Important Topics

Here are the topics, which one may come across in the exam:

Topics Questions
Coding Decoding 3-4
Puzzle 5
Syllogism 3-4
Blood Relationship 1-2
Direction Sense 1-2
Seating Arrangement 5-10
Inequalities 5
Number-Letter Arrangement 3-5


It is not necessary that you find all these topics in your examination but you have to prepare all these as IBPS keeps shuffling questions from these topics every year.

The best thing you can do for this section is consistent practice. You have to be comfortable with each pattern only then you can solve these questions in limited time at the time of your exam.

We have seen a twist in all traditional questions-

  • Syllogism —— Reverse Syllogism
  • Blood Relationship ——- Coded Blood Relationship/ Seating Arrangement’
  • Inequalities ——– Coded Inequalities

These questions are slightly time-taking than the traditional questions. Practice sectional tests daily with and without timer. Try to improve speed but it should not affect your accuracy.

Some Tips:

  • In puzzles and seating arrangement, always start with positive statement.
  • Draw lines in place of circle in circular seating arrangement as it becomes easier to locate persons in lines.
  • Learn family tree and use +/- signs for male and female.
  • Be aware of the directions (North, South, East, West) Left, Right, Clockwise and Anti-clockwise.
  • Learn the numbers of alphabets as it comes handy in solving Miscellaneous Questions.
  • Practice all kinds of puzzles (Scheduling, Floor based, linear, square, circular, parallel).
  • Take care of the minute details given in question. (Words like Not, Only, Also are skipped by us sometimes and our entire labor goes in vain).
  • Always select easy questions first and go for puzzles only if you are left with time.

Hope these tips will help you prepare for the IBPS Clerk exam in a much better way. So brace yourself and start preparing with full zeal and devotion.

Don’t forget to download IBPS Clerk preparation app on Google Play Store. It provides free notes, topic-wise study material, quizzes, mock test, previous papers, and all the notifications related Bank exams.

 

AI Autonomous and Incremental Deep Learning for IoT Systems

IOT is the abbreviation for Internet Of Things. IOT is a hot topic that is buzzing around and has gained relevance in today’s scenerio. Among tons of machine learning applications, IOT is among one of them. So what exactly IOT is? Before we discuss the topic in detail let us first equip ourselves about the concept of IOT.

What is IOT?

IOT is known as Internet of Things. It is a system of interconnected devices that share the real time information among them in a network. You may have heard of self driven cars, wearable fitness devices etc. These all are an example of IOT. Machine learning products provide you the solution that is affecting lives of million people.

How exactly IOT functions?

Well numerous devices having sensors are interconnected among themselves on a common platform known as Internet of Things. It helps in sharing data between the devices and provide the desired outputs. This helps in decreasing the gap between physical world and the digital networks. 

Take an example of a retail showroom. IOT can help retail showroom in following ways:

By using sensors, IOT can help to know that which the areas where customer is roaming the most are.

Moreover, by applying sensors in shelves of product counter, IOT can tell that which product consumers picked up, put down or buy the product.

IOT also helps in bridging the gap between supply and demand chain by determining that which product is in most demand and which is not.

Having ample knowledge about the IOT, now let us discuss about machine learning applications in IOT.

IOT in Smart Homes: Imagine how awesome it would be if you could turn on your AC before you reach home after a long working day. Or you house can recognise your voice and perform tasks according to your instructions like turning on off lights, turn on your coffee machine, make coffee for you. Life would be a lot easier.

IOT is helping in building such smart homes that can change our way of living drastically.

IOT in Weather Forecasting: IOT helps in weather forecasting by informing about the details of weather well before time. This has helped a lot in the agriculture sector. In this way farmers can take critical decisions like sowing, harvesting of crops.

Smart Wearable Gadgets: Today, market is booming with the wearable gadgets. You may have heard about fitness bands that keep a check on your heart rate, number of steps you have taken on a particular day, calories burnt count etc. These gadgets have become integral part of our lives.

IOT in Medical: IOT helps in building smart medical devices that are interconnected with each other. These devices provide all the information regarding to that patient. IOT helps in bringing huge amount of data together, process them and give information about various diseases of the patient.

It also keeps record of patient’s previous diseases and also the diseases to which the patient is prone to in upcoming future.

Self-Driven Smart Cars: IOT can help in building self driven smart cars. These cars require information about your destination. Rest, it will take you to your destination in time and without any driver. They can turn on/off AC, maintain temperature, look for obstacles. It also helps in avoiding collision with other cars also, making your journey safe and comfortable.

Face Recognition System: IOT helps in building face recognition system which can be a great security advancement. Many smart phones or security systems has used it for securing the systems. Moreover, emotional analysis of people can help in getting more information about the consumer reaction in a retail mall. In this way retailers can get an insight of the consumer behaviour and how they are reacting on the product.

IOT in Building Smart Cities: IOT helps in building smart cities by improving the transportation, water supply, electricity supply, water distribution etc.It does so by generating many solutions to the problems and choosing the best possible solution. Machine learning models helps in achieving this goal by building smart IOT solutions for the cities.

IOT solves many everyday issues that people face in day to day life like controlling traffic, finding parking spots, blockage in the drainage systems etc.

IOT in Financial Sector: As we all know that financial sector comprises of huge amount of data. This data needs to be processed and cracked down. This help in predicting the future trend of the market. This help in businesses to minimize the risk factor, determining consumer behaviour.

IOT in Animal Husbandry: IOT is also helping in the animal husbandry sector. For example in dairy farming, proper check can be kept on the cows like their weight, calories intake. It also inform about the sick animals so that they get recognised and proper treatment is given to them.

With the help of IOT, animal husbandry becomes easier and also health of animals is at check. Also by collecting large amount of data, milk production can be increased to many folds.

So we get to know about various applications of machine learning in IOT. And how IOT is affecting life of millions of people. IOT is one of the machine learning business applications that has gained momentum in past few years and is going to increase further in upcoming years.

How Recommendation Engine Use Artificial Intelligence for E-Commerce Industry

In the present era, shopping is an irrefutable need of people. If you will conduct a study regarding shopping, you will find the maximum percentage of people loves shopping. However, there is drastic change in way people do shopping. In earlier times, vendors knew about the preferences and needs of customer to make recommendation based on past purchases. In this way, vendor wins the brand loyalty which increase their profitability and sales.

With the advent of technology, online shopping replaces the traditional shopping. Now a king’s size of people shop online rather than going in shops, malls etc. Additionally, recommendations are made by smart recommendation system which is based on AI algorithm.

Apart from this, you can also think this an intelligent salesman who knows customer preference, needs, style and taste to make smart decision about recommendation right things to people. Further, right recommendation increases the conversion and sales which leads to huge profit for some brand.

Let’s see what are recommendation system and how does they work?

What are Recommendation Systems?

There is basic definition for recommendation systems  is “These are generally information filtering system that filter out the important and relevant information from a enormous amount of dynamically generated information based on user’s past preferences, purchases, interests or behavior”.

Apart from this, it is one of the major concepts of Artificial Intelligence which has made great advancement in technology.

A Recommendation system can also be consider as target marketing tool for online business especially for E-commerce platform. For example, In Facebook, there is an option “People You May Know” used to recommend people base on mutual friends or other things as well.  In Google, you can see “Visually Similar Images” and In Amazon which is one of most popular e-commerce store shows recommendation in “Customer who bought this item also bought. There are various Artificial Intelligence based software companies.

How does Recommendation System Works?

Recommendation systems are based on AI algorithm which has the ability to learn and predict most preferred or liked product for user. A typical recommendation system is very intelligent that can work smartly in a dynamic environment. They generally used to past data to see which products are most preferred, purchased or liked by the customers. Artificial Intelligence service offerings various services for machine learning, deep learning technologies.

Data Filtration is the most important phase for recommendation system. Here data is got filtered out for making right recommendation. There are various algorithms used for data filtration or we can say recommending data as well.  In this article we will discuss about Content-Based Recommendation System:

Content based Filtering is based on keywords used by user for describing preferences, items etc. Basically, this filters out the items or products that have similar characteristics to what user liked or viewed previously. There are various companies working on artificial intelligence in India.

Content-based filtering is using the technique to analyze a set of documents and descriptions of items previously rated by a user, and then build a profile or model of the users interests based on the features of those rated items. Using the profile, the recommender system can filter out the suggestions that would fit for the user.  Let’s elaborate it in a simple way, whenever we try to watch some movies on Netflix, searching clothes online, blogs, watching videos on YouTube, you will get message like this

  • Recommended for you
  • You will also like this
  • Frequently bought item
  • Product related to this item.

Thus, there are number of messages that will be shown to you but they all have the same meaning at the end.  They are just recommending you to choose an item. And that’s because this convoluted systems have a profile of the users, and they know what kind of items they tend to consume. They just try to come up with items you will more probably like, instead of the most popular, or just a random set of items that might not be of your taste. AI vendors put great efforts to make this system comfortable.

In the nutshell, we can say that a lot of money has been put by the E-commerce’s, such as Amazon or EBay in US in recommendation system.   Basically their main aim is to woo users to buy more things.  Therefore, they are building great teams to improve the accuracy of their recommender.

4 Ways to Streamline Staff Management with Technology

Technology is helping small businesses do more with less. This helps them compete with larger businesses that used to have a competitive advantage due to their ability to buy and distribute in bulk to offer lower prices. Small businesses are not the only ones benefitting from technology, however. Technology also helps larger businesses streamline their processes, gain better insights into where their business is booming and where it is failing and even cut down on waste. One of the many things that technology is helping businesses to do is to better manage their human resources. Here are 4 ways that technology can help you streamline your staff management.

1. Centralize access to the most up-to-date information

A great deal of time is spent transferring documents and information back and forth between departments and even within departments. HR in particular is often inundated with requests for information regarding benefits and incentive packages. In many cases, employees end up with out-of-date SOP’s or other forms, documents and paperwork stored on hard drives that they end up passing along to others. This is like the members of a football team all working from a different playbook.

No matter how large or small your business may be, setting up a secure internal intranet can help keep everyone in the loop and working from the same playbook. An intranet also offers powerful search features, which can help employees quickly find just what they need exactly when they need it.

2. Better scheduling

Scheduling often remains one of the biggest nightmares of most businesses. The truth is, employees have lives, which often come into conflict with the needs of the business. Large businesses struggle with having a bigger staff to manage, but small businesses struggle with having a single individual overseeing a number of employees. Automating your scheduling can go a long way towards keeping everyone happy.

Business owners and managers can input the scheduling needs of their business and employees can request time off or make shift changes directly in the system. If an employee is trying to trade shifts with someone who is not actually qualified to do their job, the system can check for that as well. Automating your scheduling helps avoid double booking employees or booking employees when you verbally agreed to give them time off. It also ensures you don’t end up with three of your 15 employees all out on vacation at the same time.

3. Better communication

It is important to keep in mind that more communication is not necessarily better communication. Employees are often inundated with so much communication through so many channels that they don’t have any time to actually get their work done. In addition, requests for information can start in an email, get sent back via chat and passed on to someone else via text message. This makes continuity almost impossible and information can’t be adequately searched when so many outlets are involved.

Effective communication requires setting up specific channels for specific types of communications and keeping them consistent. Instead of allowing your administrative assistant to send out several emails a day about general office business, you can set up a digital bulletin board that employees can check once a day. Individual departments or teams can still communication via their preferred method of communication internally, but you can use a secure intranet for inter-departmental communications. The best part about digital bulletin boards, however, is you can also post items in a single office or across the globe right from your desk.

4. Use the right tools

Theoretically, you can remove a Phillip’s-head screw with a standard screwdriver. If you need to remove one screw, it can do the job just fine, but if you need to remove 100 screws, your efficiency will diminish significantly. Having the right tools can significantly increase productivity and create a smooth, streamlined process. Using the wrong tools not only leads to decreased efficiency, but often results in a frustrated staff, which can in turn have a decidedly negative effect on the work environment as a whole.

Getting the right tools, however, also requires balance. The exact right tool for your accounting department might be different from your marketing department, while the tool that is right for the business as a whole may be more suited to sales than to marketing or finance. As in all of life, the needs of the individual (or department) have to always be balanced against the collective needs of the business as a whole. Remember the goal is not necessarily to make everyone happy, its to get everyone working together efficiently. Knowing you are doing your job well, however, creates job satisfaction, which will trump happiness every time. Providing the right tools for your staff to do their jobs well can create a far better environment for all of your employees.

Wrapping Up

Managers and small business owners can feel overwhelmed by the needs of their staff no to mention severely outnumbered. Technology can help balance the scales. Technology can help your staff operate more independently while still functioning together as a single unit or team. Technology can also help manage traditionally difficult issues like scheduling and the distribution of benefits information. Moving to a new system may cause some turbulence at first, but it can also create far smoother sailing over the long haul.

 

Integrating Technology Into Your Home

(Image Free To Use: https://pixabay.com/en/smart-home-system-collection-bulb-3720021/)

When it comes to smart homes, people generally don’t know where to start. Integrating technology into your home can sound like a daunting endeavor, but it doesn’t have to be! Take your home from bland to grand with these 5 tips.

Nix the old vacuum:

First things first, robot vacuums are starting to become a standard appliance in most homes. Even homes that have no other smart home integrations have robot vacuums.

Traditional upright vacuums can be great, and some people may prefer some cordless vacuum options rather than opting for a robot vacuum right out of the gate.

Since their launch over two decades ago, robot vacuums have come a long way. Today, they are much smarter and much more affordable than ever before. With a robot vacuum, you can set it and forget it!

Get a voice assistant

There are multiple options when it comes to virtual assistants. The most popular are Google Voice, and Amazon Alexa. Depending on which brand you like better will determine which is best for you. The Google Voice generally favors other google products, so if you opt for that one, be sure any of the other smart home devices you have are compatible.

Once you have your voice assistant set up, controlling it (and all of the smart home tech you have connected to it) is as easy as saying the command. The following smart home tech can easily be hooked up to your voice assistant.

Install smart lights

This may sound a bit silly, but smart lights are actually one of the most popular and easy to set up smart home technology options available. With smart lights, you can connected to your voice assistant to control things such as on and off, dimmers, color, and more. With some setups, you can even set timers on the lights. If you want, you can set your lights to turn on when you wake up. That way, you’re gently and naturally woken up rather than scared awake by a blaring alarm clock.

Get a smart garage door opener

Gone are the days of worrying about whether or not you shut the garage door. With a smart garage door you always know if your garage is open or closed, when it was last accessed, and can close it remotely if you accidentally left it open. There are many options available for setting up a smart garage door. Almost all of them are wifi/app enabled which gives you the ability to monitor your garage from anywhere. If you’re expecting guests, you don’t have to leave them a key. Rather, just have them give you a call when they arrive and you can jump in your app and open the garage door for them from wherever you are.

Get creative

There are many ways to create a smart home outside of simply buying out the box items. With things like near-field sensors and the right configurations, you can get incredibly creative with your smart home. If you want it, you can guarantee there’s a way to program it with the right technology.

What smart home ideas do you have?

Which types of smart home ideas do you think are the most practical? With today’s technology, the possibilities are truly endless.

The Truth About AIs Impact on Jobs

By Allan Leinwand, CTO, ServiceNow                  

According to a recent report from PwC, AI is expected to raise the global GDP, in 2030, by 14% (approximately US$15.7 trillion). That being said, AI is seen by many as being either a hero or a villain. On one hand, AI is currently driving nearly every CIO’s agenda because it intelligently automates work processes, making it possible to do things that have never been done before. But on the other, many workers are scared of the rise of AI as they believe it is rising from humble beginnings to become a villain that will steal their jobs.

The truth is that some jobs will be lost, but many more will be created. It is important to understand that fundamentally, AI is not strong at creative, interpersonal or physical work. It will be used for “decision support, not decision making.” So lets debunk a few myths.

Reduce and Simplify

As workers, we want to use automation to get our jobs done. AI will free us from having to spend long hours analyzing data and invest that time in achieving a better work-life balance.

Information technology, manufacturing, financial services and human resources will all see significant improvement and productivity gains because of AI. These industries have many repetitive tasks that can be easily automated, helping workers become more productive. For example, AI can streamline the onboarding process of a new employee. It can alert HR when background checks are completed, and aid them with the creation of benefits packages and employment contracts. It can help IT order and provision new equipment. Similarly, it can help the employee complete and send tax forms and direct deposit information to finance.

The Mundane

Workers want to move to more meaningful roles. In fact, according to the Society of Human Resource Professionals, workers, particularly Millennials, want to “create outcomes within meaningful projects and may become impatient with mundane tasks.” AI can automate the more mundane tasks allowing for new jobs to be created that are more fulfilling, strategic and meaningful. AI can help workers be more productive and efficient at their jobs, while learning new skills. In addition, AI can help workers become better organized, reducing stressors, improving productivity and overall job satisfaction.

Financial compliance is a great example of this. Until recently, the creation of expense reports and review of submitted expenses was a very manual, mundane process requiring hours and hours of review. In the cases of expense report review, only a sample of expense reports could be reviewed in order to hopefully identify some patterns of fraud in submissions. Now, not only can AI generate the invoices, but it can sort through the hundreds of expense reports, invoices and other transactions and  identify potential areas of fraud, waste and mistakes by employees, vendors and others for humans to further investigate, saving their companies billions of dollars each year.

Customer Satisfaction

The idea behind AI is to create more satisfied customers. Because workers can focus more on the interpersonal and creative parts of their jobs rather than the more mundane, they will treat customers better. In customer support cases, this will be done by employing AI to identify and provide a solution for the issue and utilizing a human who can react to nuances for interpersonal communications. Customers will develop loyalty because their needs are met and issues are resolved quicker, more efficiently and with a personal touch.

Let me give you an example. Years ago, many companies implemented phone trees to help route support calls more efficiently. All of us have been frustrated to get to the end of the menu realizing that we must press “star” in order to go back to the previous menu in order to talk to the right person. While this is automated support, it didn’t employ a combination of people and AI to do so. Rather than having to press the right button to move forward, imagine answering a few questions at the beginning of the call describing what the issue is or what you want to accomplish, and immediately being routed to the correct person (yes, person) who will help you or to the right menu telling you store hours. This will speed up support, improve loyalty and create better satisfaction for customers.

Convenience

One of the biggest benefits of AI is the convenience to customers. AI allows nearly every aspect of business to occur faster, from identifying and fixing support issues so that workers don’t have to drive into the office on weekends to fix a server, to providing more accessibility to information, services and more.

As an example, there seem to be ATMs on nearly every corner in most major cities and more bank branch locations than ever before. However, bank teller jobs have not been eliminated because of the rise of ATM machines. Yes, there may be less tellers in general, but their jobs are more valuable to customers and their employers. When one walks into a branch at a bank, there are dozens of workers providing better value-added services with shorter lines helping customers to be more satisfied with the convenient service provided. More than likely the work these employees do have higher margins, enabling them to make more money for both themselves and their local branches.


Allan Leinwand - CTO - ServiceNow
Allan Leinwand, Chief Technology Officer, ServiceNow

In summary, while AI might result in loss of certain jobs, it is more likely that the amount of work each worker will need to complete will be reduced and simplified rather than eliminated. Employees will feel more satisfaction in what they do because they can focus less on the mundane and more on the strategic. Customer satisfaction will increase because customers will have more human interactions, faster, with people who know how to resolve issues they have. In addition, customers will have more convenience than ever before.

 

Personalize the Employee Experience by Going Digital

By: Jen Stroud, HR Evangelist and Transformation Leader, ServiceNow

You know Frequently Asked Questions (FAQs), one of the oldest and most rote tasks in the web builder’s playbook. I’m here to tell you that if you’re in Human Resources and building a knowledge base for your employees to use: Ditch those FAQs. Instead of making assumptions about what information employees want and need, figure out what questions they’re actually asking and focus your efforts there.

I call these Actually Asked Questions, or AAQs.

Implementing a knowledge base with AAQs can be a great first step in leading your organization into a new era, one in which organizations become more personalized, predictive, and seamless for their employees. This is a critical transformation. A recent survey of CHROs (chief human resource officers) reveals that more than half of CHROs (56 percent) see their roles as creating a digital, consumerized employee experience. And 77 percent, or more than three in in four, expect to see improved employee experiences from digital transformation in the next three years.

So where should you begin this daunting task of providing all information pertinent to your employee base? Start simple and take a phased approach.

To start, have your HR department take a few weeks and log every question that comes its way, whether via email, phone call, or someone flagging them down in the hallway. Build a database. See what it is that employees need to know, and what’s bubbling up as a question being asked over and over again. Use the top 20 or 30 questions to build your knowledge base. If you have the answers to those AAQs, you’ll be well on your way to creating something your employees will find useful.

When it comes to search functionality within your knowledge base, keep it simple and uncomplicated. Google became a massive company with the simplest of search pages. Learn from that. Equally important, ensure the search results are simple, too. Write answers in conversational, digestible language that employees can easily consume. You do not want to provide as the first search result your company’s entire policy. No one will read it and you’ll start the vicious cycle of phone calls to the HR department all over again.

Building AAQs does take some time. There’s work required up-front that will pay off if done right. Which means curating the content listed, not lifting and shifting information into the knowledge base from some other database or portal without carefully vetting it first. Listen to the employees. They’ll tell you what they need. And then refine that information into something easily digestible, so it’s of maximum utility.

Once you’ve built a knowledge base, keep it growing. As employees ask more questions, add them to the AAQs, because they’re coming from a place of authenticity. The knowledge base should be a living organism. For instance, perhaps when you assembled your AAQs, no one had asked about jury duty, but suddenly the courts call several of your employees. Go ahead and put that in.  One key to making the knowledge base work: Assign one person to be your knowledge manager. Especially key in the first six to 12 months after the knowledge base rolls out, the knowledge manager needs to keep a close watch on which questions are being asked, what searches are successful, and so on, so they can update and grow the database accordingly.

Here’s a bold idea that we tried, and it really worked: When you’re ready to go live with your new knowledge base, turn off your general 800-number and email accounts previously used to reach HR staff. Force employees to use the knowledge base and continue to refer them to the AAQs. Many organizations, however, find that approach too aggressive. You can still keep the lines of communication open if you like. Then if someone comes to HR with a question that could have been solved by searching in the AAQs, have HR reply with a gentle note along these lines: “I found your answer in our new knowledge base. Here’s the link.”

Either way, the knowledge base should be easily searchable on the employee-facing website/portal so you reinforce the habit of turning there first for all questions. It should also have the option to submit a new inquiry to the knowledge base, with a prompt along the lines of: Would you like to submit a case? Then the knowledge manager can respond, route their question, and take the steps necessary behind the scenes to incorporate the answer into the knowledge base for the next time that question gets posed.

That’s where the project comes full circle. You’re using real-life transactions to help inform and build your living knowledge base, ultimately serving the needs of your employees.  And with that, you’re well on your way to the new era of serving employees through digital transformation!