5 Creative Ideas for Your Career Page

Check out these 5 great creative ideas that will make your company career page stand out!

Top-10-Career-Site-Examples-from-Industry-Leaders

How to make your career page stand out?

If you want to attract and hire the best candidates, you need to differentiate your Employer Brand. Your career page is a great place to do that – completely for free!

But how to do it?

Especially if you don’t have a big marketing budget or knowledge?

Don’t worry – it can still be done!

In this short blog post, I will show you how easy it can be to make your career page stand out.

You just need to get creative!

To help you get started, here are 5 creative ideas for your career page.

5 creative ideas for your career page

1. Break the stereotypes

How to be different and stand out with the first sentence on your career page?

Break the stereotypes!

For example, a Telepathy’s career site opens with a great, insightive copy that is bound to attract the right type of candidates:
Breaking the agency stereotype
Grueling pace, clients that just don’t get it, having dinner at your desk – no thanks. We pride ourselves in doing meaningful work for great clients.”

Think about the common stereotype in your line of work – then break it!

2. Use industry jargon

Find a way to incorporate your company’s industry business jargon and your products and services into your career site. That way, you will speak directly to candidates interested in your line of work, while turning away the rest.  

Booking.com does it wonderfully by giving candidates reasons to “check in” and join their company!

3. Turn your application process into an exciting adventure

Don’t let the process of applying for your company’s open position be a dreadful task.

Instead, turn it into an exciting adventure!  For example, The Heineken Company created the additional interactive website, GO Places, where candidates go through an exciting, adventurous and fun gamified job interview.

4. Stand out with the unusual career page design

Differentiate the look and UX of your career page! For example, Adidas has a beautiful and very interesting career page. Instead of the traditional up/down scrolling that most websites have, they used the right scrolling navigation system. It makes their career page attractive and memorable on the very first look!

5. Create a chatbot

Enable a two way, timely communication with your candidates by integrating a chatbot on your career page. If you need inspiration, check out how Marriott did it! In case you don’t have the time or resources to create a chatbot, do what Hubspot did – launch a Slack channel that’s open to your interested candidates.

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5 Winning Ways to Successful Key Account Management

account manager

Key Account Management (KAM) was rooted in the concept of soft-selling and is widely recognized in various fields such as banking, health and industrial domains as mutually beneficial to both companies and their clients.

Through Key Account Management, clients achieve their goals through collaboration and support provided by the company in charge and in return, these companies increase their revenues and maintain a strong and lasting relationship with their major clients, keeping them ahead of the competition. In short, it provides communal growth through partnership, therefore making it critical for every company to make their key account management strategies effective and enhance it if needed.

Unfortunately, some companies still end up wasting their key account management training investments due to unfamiliarity with the best practices. Having that said, here are the key takeaways of the infographic from Healthy Business Builder which details five winning ways to successful key account management:

  1. Select the right account!
  2. Find the best person!
  3. Insist on the very best and relevant key account management program
  4. Your account manager must be highly skilled!
  5. Patience, and the right positive attitude!

To learn more about the winning ways to successful key account management, check out the infographic below:

5 Winning Ways to Successful Key Account Management-01

5 Creative Ideas That Will Make Your Career Blog Stand Out

If you want to attract the best candidates, you need to make your career blog stand out. And it sure will with these 5 creative ideas!

10-Blog-Ideas-for-Your-Company-Career-Blog

How to make your career blog stand out?

If you want to attract the best candidates and recruit the right people for your company, you need to make your career stand out.

Only by providing candidates with a glimpse into your company culture, you will be able to attract and hire the best talent by finding the perfect fit.

In order to that, you need to create an outstanding recruitment content for every step of the candidate journey.  

To help you, we created this list of the best recruitment content ideas for your company’s career blog.

5 creative career blog ideas

Here is the list of 6 great career blog ideas that just spark with creativity:

#1: A creative company culture video

Create a different type of company culture video! Ask your employees to describe working at your company in just 3 words. And don’t worry – you don’t need to make a professional video. Simply use your smartphone to create a short, genuine video.

#2: A quiz

A short quiz is a very simple yet fun and effective example of interactive content you can publish on your career blog. It is also a perfect lead generation opportunity, so make sure you make the most of it!

#3: A podcast

Everyone creates simple, text blog posts. Be different! Make a podcast! Interview your employees and ask them about the interesting projects and/or latest technology they are working with!

#4: Ask the recruiter

Establish an “Ask the Recruiter” column on your career blog. Every week, publish a new blog post in which your recruiters answer the most frequently asked questions by candidates. Include useful tips and tricks.

#5: Employee generated content

Every week, feature another one of your employees as a guest author on your blog. Give them complete creative freedom – let them write about anything that’s on their mind. It can’t get any more authentic than that!

3 Best Employee Onboarding Tips

Looking to improve your employee onboarding process? Simply follow these 3 great tips!
How-to-successfuly-onboard-new-employees

Why should you improve your employee onboarding program?

Employee onboarding is a very method used in talent acquisition.

If done right, the employee onboarding process can easily become your secret weapon for hiring and retaining talent.

A successful employee onboarding program ensures that your best candidate actually shows up on their first day at the new job.

This is because a successful employee onboarding process starts at the moment your best candidate accepts your offer. If you don’t engage you best candidates until their start date, they might accept a better offer or a counteroffer from their current employer.

It also helps to improve retention, engagement, satisfaction, and productivity of your new employees.

According to the Society For Human Resources Management (SHRM):

  • 69% of employees are more likely to stay with a company for three years if they experienced great onboarding.
  • Organizations with a standard onboarding process experience 50% greater new-hire productivity.
  • 54% of companies with onboarding programs reported higher employee engagement.

3 best employee onboarding tips

Here are the best 3 tips that will help get the most out of your onboarding program:

Tip #1: Plan and organize

If you want to maximize the power of your onboarding process, you need to carefully structure it. To learn how, check out our step-by-step Guide on how to successfully onboard new employees.  

Keep in mind that:

  1. A successful onboarding is a process
    A successful employee onboarding is not an event that takes place on your new employee’s first day at the office. It is a continuous process that starts at the moment your best candidate accepts your job offer.
  2. A successful onboarding is people oriented
    A successful employee onboarding is not focused on tasks, but on people.
    The human touch drives onboarding success.  The secret of great onboarding is the fact that it makes your new employees feel welcomed and integrated into your company culture from the day one!

Tip #2: Automate

Automating your employee onboarding process will help you save time and your nerves. There are many different employee onboarding tools you can use to easily automate your onboarding process.

There are 3 main types of employee onboarding tools:

  • Checklists
    Checklists are the most simple and straightforward tool that can help you onboard new employees.
  • Specialized tools
    Specialized employee onboarding tools are tools created for the sole purpose of improving the employee onboarding process.
  • Integrated tools
    Integrated tools are comprehensive, all-in-one tools that offer solutions for your whole HR management process, including payroll, benefits, time and attendance, etc.

Tip#3: Be creative

To make your new employees’ onboarding experience truly unique, you need to get creative! Luckily for you, we compiled the best and the most innovative employee onboarding ideas and examples from experts to inspire you!

Here are 3 simple, but creative employee onboarding ideas you can easily implement:

  1. Welcome GIF or video
    Gather your team and create a welcome video for your new employee!
    If your employees shy away from a camera or you don’t have enough time on your hands, go with the quicker version – create a welcome GIF!
  2. Decorate your new employee’s desk
    Decorate your new employee’s desk with some balloons, welcome sign and maybe even some cake! You can also pack your company swag (such as branded notebook, pens, T-shirt, water bottle, etc.) as a present!
  3. 100th-day party
    Throwing a 100 day on the job party for your employees is a great opportunity to shower them with some attention and remind them how much you are happy to have them joined your company.

A Surprising Practice That Can Help You Both Hire and Retain Talent

You are probably ignoring this great practice that can help you both hire and retain talent!

Onboarding-A-secret-weapon-for hiring-and-retaining-talent

What is this mystery practice?

One word – onboarding!

Well, I bet you didn’t expect this answer, right?

But bear with me – I’ll explain exactly how a great onboarding can help you achieve 2 most important HR goals:

  1. Recruit the best people for your company
  2. Reduce turnover rate by retaining them.

How can onboarding help you hire talent?

A well-structured employee onboarding program can help you ensure the successful outcome of your hiring process.

The way we recruit has changed.

Unfortunately, the fact that your best candidate has accepted your offer is no longer a guarantee that they will actually show up on their first day.

The war for talent is raging.

And since all is fair in love and war, your newly signed candidates:

  • Could still be interviewing and receive a better offer.
  • May receive a better offer from another company with whom they interviewed before, but who has a slower recruiting process.
  • May receive a counteroffer from their current employer.

You don’t want to lose your best candidates in the last second, right?

This is why your onboarding process should start at the moment your candidate accepts your offer. A great onboarding process will help you keep your new employees engaged and excited until their start date at your company.

How can onboarding help you retain talent?

A successful employee onboarding program helps to improve retention, engagement, satisfaction, and productivity of your new employees.

According to the Society For Human Resources Management (SHRM):

  • 69% of employees are more likely to stay with a company for three years if they experienced great onboarding.
  • Organizations with a standard onboarding process experience 50% greater new-hire productivity. 
  • 54% of companies with onboarding programs reported higher employee engagement.

Conclusion

Your onboarding program will do more than just help you retain new employees.

However, it is also a great method that can help you ensure the successful outcome of your hiring process.

This is why every company should invest some time and effort to learn how to successfully onboard new employees.

Top 5 Creative Employee Onboarding Ideas

Looking for some inspiration to spark your creativity? Check out these 5 awesome employee onboarding ideas!

Employee-onboarding-ideas-examples-from-experts

Want to improve your employee onboarding process?

First of all, check out our detailed Guide on how to successfully onboard new employees.

You need to carefully organize and execute your onboarding process in the most effective possible way.

Remember, these creative onboarding ideas are just the cherry on the top!

Top 5 creative employee onboarding ideas

Here is the list of the top 5 creative employee onboarding ideas:

Idea #1: Gamify your onboarding

Gamify your onboarding to take your new hires through the work environment and help them meet with the varied stakeholders in the fun and engaging way!

Think about the ways you can make your own onboarding process more fun and playful!

Even if you don’t have resources to gamify your whole onboarding process, try to think of the way to gamify at least some aspects of it.

Get inspired: Check out Essar Oil and Gas 3D onboarding gamification solution!

Idea #2: Turn your onboarding into a scavenger hunt

Organize a scavenger hunt for your new employees! The scavenger hunt is a series of tasks and questions designed to expose new hires to all areas of the company. It is also a fun way to ensure that the new hire meets all the other employees and learns what they do.

This way, the new hires get familiar with all other departments quickly and establish cooperation form the day one.  

Get inspired: Check out Bazaarvoice’s employee onboarding process!

Idea #3: Write a creative employee handbook

Say goodbye to boring employees handbooks! Turn your employee handbook into an exciting text worth reading!

Make it visually attractive – fill it with images. Write it in a way you would say it to a friend. A casual tone and occasional joke will help your new employees feel relaxed and at ease.

Get inspired: Check out Valve’s fantastic employee handbook!

Idea #4: Pop a bottle of bubbly

Welcome your new employees by throwing them a surprise party. Don’t stop there – go ahead and pop a bottle of bubbly on their employees’ first day at the office!

It will show them how much you’re excited to have them and leave a memorable first impression! Starting your onboarding with a celebration is a great way to make your new employees feel wanted and appreciated right from the start!

Get inspired: Check out TINYPulse’s onboarding process!

Idea #5: Turn your onboarding into a bootcamp

Implementing the bootcamp program is a great idea for onboarding new employees in leadership roles. All the new employees who are hired to lead teams, from middle managers to new C-suite level employees, go through a so called bootcamp.

It means that new employees rotate through every team in the organization. This is a great way for your new leaders to get to know all the teams quickly, learn how they operate and develop strong personal ties with other employees and departments.

Get inspired: Check out Etsy’s Bootcamp onboarding program!

Top 6 Employee Onboarding Statistics

These top 6 employee onboarding statistics prove that onboarding matter more than you think!

employee-onboarding-statistics

Building a case for employee onboarding

You probably already know that a successful employee onboarding program helps to improve retention, engagement, satisfaction, and productivity of your new employees.

However, many HR professionals report having some trouble explaining that to their company leaders.

This is why we compiled the list of the most important onboarding statistics!

Use these statistics to back up your case for onboarding and prove why onboarding new employees matter (more than they think!).

Top 6 employee onboarding statistics

We divided the top 6 employee onboarding statistics into 2 main categories.

The first category proves the importance of a well-structured employee onboarding.

The second category proves the benefits of a successful employee onboarding program.

1. Employee onboarding importance statistics

Without (or with bad) employee onboarding:

  1. Companies lose 25% of all new employees within a year (Source: Allied Workforce Mobility Survey)
  2. Up to 20% of employee turnover happens in the first 45 days (Source: O.C. Tanner)
  3. 32% of global executives rate the onboarding they experienced as poor (Source: Harvard Business Review) and replacing each failed executive can cost a business up to 213% of his or her salary (Source: Center for American Progress).

2. Employee onboarding benefits statistics

With a successful employee onboarding:

  1. 69% of employees are more likely to stay with a company for three years if they experienced great onboarding (Source: Society For Human Resources Management).
  2. Organizations with a standard onboarding process experience 50% greater new-hire productivity (Source: Society For Human Resources Management). 
  3. 54% of companies with onboarding programs reported higher employee engagement (Source: Society For Human Resources Management).

 

3 Quick Tips for Building a Great Employee Referral Program

Learn the ABC’s employee referrals! Check out 3 quick tips for building a great employee referral program.

Why-Some-Employee-Referral Programs-Fail

How to build a great employee referral program?

First of all, you need to be aware that building an effective employee referral program is no picnic.

Sending out an occasional email to your employees and asking them to share your job descriptions will not get you far.

If you want to harness the full potential of employee referral programs, you need to set up a structured employee referral program.

I’ll be completely honest with you here – it will take some time and effort.

However, it is well worth it!

Employee referral program will soon become your best source of hire with the highest return on investment (ROI), thus improving your cost, time and quality of hire!

3 quick tips for building a great employee referral program

Here are the 3 most important  tips that will help you build an effective employee referral program:

Tip #1: Communicate, communicate, communicate!

The key to a successful employee referral program is an effective communication.

You need to establish an open, respectful and timely communication with both of your main target groups: your employees and your candidates.

If you leave any of them in the dark, it is a sure way to sabotage your own employee referral program, hiring success and your employer brand!

Make sure both of your employees and candidates receive timely, personalized updates about any changes in the referred candidates status.

Tip #2: Automate

Make the use of your employee referral program quick and easy both for your employees and your HR team!

Automate your employee referral process with specialized HR software. Modern recruitment software offer many features that can help you automate, fasten and improve the management of your employee referral program.

For example, this software contains employee referral programs email templates that can be automatically personalized and sent in bulks.

These modern recruiting tools also have one centralized dashboard where you can easily track many different openings and referrals. They also offer detailed analytics and create beautiful reports to support your decision-making process.

Tip #3: Motivate

How to motivate your employees to take part in your employee referral program?

First, you need to set clear and transparent rules. The best way to do it is to create an official employee referral program policy.

Then you need to launch and promote your employee referral program.

There are numerous marketing tactics you can use, such as creating a specialized monthly newsletter, printing out employee referral motivational posters, handing out employee referral stickers and hoodies, etc.

Of course, you also need to provide compelling incentives. But don’t worry – you don’t need a huge budget. There are many other clever ways to offer employee referral awards.

Finally, never underestimate the power of saying “thank you”. Having your CEO publicly recognize your referring employees in front of everyone in an all-hands meeting can have the same effect as a financial reward!

Conclusion

This is it! 🙂

Following these 3 tips is guaranteed to help you build a great employee referral program that will help you find qualified candidates and continuously improve your hiring results.  

A Simple Trick for Writing Great Recruitment Content

This simple trick will turn every HR professional into a great recruitment content writer!

Recruitment-Content-for-Every-Step-of-Candidate-Journey

How to write great recruitment content?

Are you a recruiter or an HR professional struggling to figure out how to write great recruitment content?

Are you thinking something like this:

  • “What should I write about? I’m not a writer!
  • I don’t have time to create content…
  • What is content anyway?”

Don’t worry – we’ve got you covered! 🙂

In this article, you will learn a simple, but an awesome trick that will help you create great recruitment content.

A simple trick for writing great recruitment content

If job descriptions are the only piece of recruitment content you have ever written, you might be wondering where to start when it comes to recruitment content…

What should you write about?

You should write about the things that matter to candidates.

Depending on where they are on their candidate journey, candidates will be looking for different type of content.

Let’s’ take a look at the main candidates’ interests at different stages of their candidate journey and some great content ideas that reflect them:

1. Awareness

At this stage, candidates have just become aware of your employer brand.

You need to capture their attention and make your employer brand stand out.

Think along these content ideas:

  • Top employer and best places to work awards, certification and recognition your company received
  • Your company’s experts’ comments on the latest industry trends
  • Your CEO’s inspiring story.

2. Consideration

At this stage, candidates want to know more about your company as their potential employer.

You need to offer them content that highlights your employee value proposition.

Think along these content ideas:

  • Interesting projects your team is working on
  • Interview with your HR manager about the importance of the work-life balance
  • Your employees’ career path stories.

3. Interest

At this stage candidates are trying to figure out is your company the best choice for them.

To attract the right type of candidates, offer them content that showcases your company culture.

Think along these content ideas:

  • Everyday office photos
  • Employee testimonials
  • Photos of your company events.

4. Application

At this stage, candidates have decided to start your application process.

Help them put by offering content that will guide them through it.

Think along these content ideas:

  • Online game/quiz that matches candidates skills with open job positions
  • Job descriptions
  • Application process instructions

5. Selection

At this stage candidates are are going through your selection process.

Help them out by offering content that will help them prepare for your interview.

Think along these content ideas:

  • Interview tips and tricks from your HR team
  • Interview with your recent hire on their candidate experience
  • Your recruiters’ profiles

6. Hire

At this point, you’ve selected the top candidates and they are becoming your new employees.

Create content that will help them prepare for their new role at your company.

Think along these content ideas:

  • Onboarding package
  • Employee handbook
  • New employee welcome video

Now back to you…start writing!

Hopefully, these examples have given you some new ideas and you are now ready to create your own recruitment content! 🙂

Remember, the trick for writing great recruitment content is simple – simply follow candidates in their candidate journey.

 

6 Ways to Optimize Your Job Advertisements

In this blog post, you will learn 6 easy ways to optimize your job advertisement and turn them into a talent magnet.

Job-Advertisement-Best-Practices

Turn your job descriptions into great job advertisements

The problem with job descriptions?

They are basically all the same. They are all written in the same old, boring fashion.

If you want to attract top talent’s attention, you need to turn your ‘plain old job descriptions templates into compelling job advertisements.

In this article, we will show you 6 effective ways to do it!

6 ways to optimize your job advertisements

Here are the 6 ways to optimize your job advertisements:

1. Target your ideal candidates with a precise title

Your job title is the most important part of your whole job advertisement.

The title of your job advertisement is the first thing that most of the job seekers will see.

It is up to the title of your job advertisement to allure the right type of candidates to click on your job advertisement and actually read the whole thing.

The best way to ensure that is to call out your relevant candidates.

You will do that by clearly stating the name, level and location of a position you are looking to fill.

2. Grab candidates’ attention with your first paragraph

Your job title’s role is to attract the attention of your perfect candidates, but it is up to your first paragraph to sell the job.

This paragraph is your unique chance to hook candidates and lure them into reading the rest of your job advertisement.

How will you do that?

Answer the most pressing question buzzing around their head: What’s in for me?

You will do that by concisely presenting the highlights of your Employee Value Proposition.

3. Keep your job advertisement short

Indeed’s research shows there is an optimal length for job content to attract the best
candidates.

Roles with descriptions between 700 and 2,000 characters get on average 30% more applications.

According to Indeed, you should try to:“Strike a balance between providing enough detail in your job advertisements and being concise. You don’t want to overwhelm job seekers with pages of content if a single page is all that’s needed.

4. Use reader-friendly formatting

Format your job advertisement for easy reading.
Write shorter sentences and use simpler phrases. Break down big blocks of text in smaller paragraphs.  Use titles and subtitles. Bold the most important information. Write the job requirements in a form of a list. People love lists! 😊

5. Don’t be boring!

Most of the job advertisements are too formal.

You don’t want your job advertisement to sound a boring business document!

A good practice is to write your job advertisement like you’d say it – to a friend!

Avoid commonly used phrase such as “the successful candidate” or “the ideal applicant”.

Write in the second person – use the word “you” to directly address your candidates.

6. Use a friendly tone of voice

When it comes to the tone of the voice in which your job advertisements should be written, the best practice is to apply your Employer Brand’s tone of voice.

Using your authentical tone of voice in your job advertisement will help you hire the best talent by finding the perfect fit for your company culture.