How to Build a Stellar Brand and Rock the Social Media Ecosystem

In a vast and diverse online landscape, there are many channels and tools to explore. In the midst of all the digital hustle and bustle, major social platforms stand as real giants. From their shoulders, brands can extend their reach and make their messages resonate with a global audience.

Indeed, many businesses have managed to work miracles with their social media accounts. They became globally recognizable and have enhanced their bottom line in the process. But, make no mistake that this is a huge endeavor. Namely, one has to find a way to form a killer strategy and execute it in order to stand out among cohorts of competitive brands.

A tumultuous social age

Social media platforms are a next big business frontier. Consumers flock there to casually share and comment, but also interact with brands and get to know their human face. This creates immense opportunities to engage and delight. Of course, making it happen is much easier said than done. It requires a rock-solid strategy and a long-term commitment.

One of the first things to figure out is which network to pick as a distribution channel. You might want to use more than one but bear in mind that spreading yourself too thin is not the best idea, especially if you’re working with limited resources. The basic rule is simple: You have to be present on hubs that your target audience frequents.

An angle of approach

A thorough research is the cornerstone of your branding strategy. It allows you to tell in advance, with relative certainty, whether your campaigns will hit the mark or not. Just be aware that adults aged 18-34 are the most likely to follow a brand via social media (96%). So, if you cater to the older population, you might want to think twice before investing in branding there.

In general, networks with the largest user base (like Facebook and Twitter) offer an unparalleled reach and should be considered first. Then again, there are some niche platforms that could make sense in terms of what you do and industry sector you operate in. Likewise, image-heavy networks such as Pinterest and Instagram are a great marketing landscape to dispense your product photos and other visual assets.

Name of the social game

In any event, once you weigh all the pros and cons and identify the best channel, come up with a game plan on how to engage the audience there. To get inspired, you can take lessons from some of the best thought-out campaigns out there. They all have something in common: a deep understanding that modern businesses must add value to the lives of the customers.

Moreover, established brands are well aware that social media profiles pose powerful customer service tools. They provide around-the-clock support and display impressive responsiveness. Also, they keep up to date with prominent trends such as the surge in mobile usage. There were 2.56 billion of global social media users who accessed those networks via mobile devices in 2017. Therefore, it is of the utmost importance to tailor the experience to their wants and needs.

Coming on top

There are some other trends that enable your brand to get into the limelight. Visual content reigns supreme: it is 40 times more likely to be shared than other types of content. So, ramp up your image and video production capacities. A good example is to use mockups for your brand content as quality content is an integral part of all good campaigns. Just make sure to produce a regular stream of it in accordance with your content calendar.

Furthermore, note that, although people discuss brands quite a lot, 96% of users does not actually follow brand-owned accounts. This is to say that businesses have to get creative and navigate around the distrust or weariness that users tend to exhibit towards businesses. The trick is to look beyond your corporate channels and launch campaigns that deviate from the traditional advertising logic.

Stay vigilant

Next, let us address one thing that often gets overlooked: keeping track of key performance indicators is vital. In other words, implement a robust social media monitoring strategy. Monitor non-branded conversations for brand mentions. Evaluate your engagement rates and how many social signals you generate. Actively manage brand health at all times. Stay flexible and adjust your strategy should it fail to bear fruit.

This may seem like a daunting task, but rest assured that social media branding pays rich dividends in the long run.

Around 71% of customers who have had a positive experience with a brand recommends it to others. Hence, you have a chance to make the most of word-of-mouth promotion and spread awareness far and wide.  Finally, remember that social signals, although not an official ranking factor, do affect your position in the search engine result pages (SERPs).

Polishing the competitive edge

Social media networks are major public arenas for brand-building. Before diving in, you need to test the digital waters and use acquired insights to create targeted campaigns.

Create a branded environment where customers feel appreciated and valued. Keep an eye on trends to stay on top of the game. Learn how to tell an engaging story and social media user people in. This should enable you to build lasting foundations of trust with your existing customers and win new people over at the same time.

Carry out branding with the maximum marketing impact: Get the word out there and cut through the marketing noise like a knife through hot butter.

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Be Fully Visible With A Complete Profile Bio Added In Your Business Account

insta

Instagram is the most popular social media platform that has more than 800 million active users in a month. It is for this magnanimous number of its followers that has made it one of the most favored and sought-after channels for the business owners to showcase their product and promote their brand. In fact, most of the businesses now integrate Instagram with their social media marketing efforts.

Right from the filters to the pictures, bios and links, everything will add to your social media marketing efforts ensuring better results. You will have to use each and every feature that this platform has on offer. This will ensure that:

  • You are fully visible on the platform.
  • The followers can follow you and your brand.
  • You have an increased chance of creating more backlinks.
  • You also have an increased traffic to your site, and
  • You have an increased chance of conversion of the visitors into your prospective customers.

However, you will not be able to reap the benefits that this photo sharing app provides if you are not strategic and meticulous in your approach, and it all starts with your profile.

Your profile

You should pay extra attention to your profile in order to make your Instagram business account more effective. Just like you will need to make sure that the profile pic is cropped properly into a photo to be used on the app to make it more visible, you will also need to make sure that the logo too is fully visible in its shape. Along with the text, it will make sure that your profile is complete in all respects.

In addition to that you will also need to make sure that you use all the components of your Instagram business account well and truly so that you can take the full advantage of this platform. These components include:

  • Name and username: These are the only components of the Instagram profile that are included in the Instagram search. Therefore, use them wisely. Include the real brand name as well as its variations and common abbreviation. If you use the same username or handle across all social networks it will not only help you to get more real Instagram likes but also help them to find you more easily.
  • Website: Your profile is the only place where Instagram will allow you to add an organic clickable link. Therefore, do not overlook it and miss out on adding one. Ad links that will take the followers directly to the desired page in your website so that they can read your latest blog posts or of a current campaign.

In addition to the special Instagram landing page, make sure that you take the full advantage of the Instagram business profile features. Such as:

  • Contact information that include your email address, phone number, and address on corresponding buttons;
  • Category that appears just under your name and allows people to see what you do ata glance, and
  • Call-to-action buttons for performing specific right from your Instagram business profile.

All these ensures that you have a complete and result-driven business profile.


Author Bio: Karen Anthony is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.

Digital Marketing Agency vs. Freelancers: Who to Hire?

It is not a secret that digital marketing can give anyone’s business an incredible exposure in and out of the social media world. A small business can be a recognizable and successful venture especially if it is equipped with reputable sites, blogs, and links on reputable blogs, plus excellent customer feedback.

But, the success of any venture will not be possible if the people who will be behind the marketing campaign are not good and credible on what they will do. There are the marketing agencies who are equipped with people with the right attitude and the best of abilities to make your campaign the best. Also, some freelancers are passionate about their crafts in boosting your brand. 

There are many ways to choose between a freelancer or a marketing agency, but in this article, we will discuss reasons to hire either a freelancer and an agency which can surely help you decide.

Reasons to Hire a Freelancer

  1. Greater Flexibility

Since freelancers work as a one manpower man, they are more flexible to work with few people to work with which means fewer and simpler adjustments as well. Also, their dedication to their work is guaranteed since they work on a particular project at a particular time.

  1. Lower Costing

Compared to the rates of an agency, freelancers have lower rates, so they are more practical for simpler projects. Also, some of them are working for a certain project, so there is no need for a longer-term of the contract. 

  1. Focus on your Campaign

Dedication on your brand’s campaign guarantees their focus and passion to accomplish it on the schedule, and with your desired results. Freelance management isn’t an easy task but through finding the right freelancers, you’ll be able to achieve your goals.

Reasons to Hire a Marketing Agency

  1. Guaranteed consistency

If you are looking for a long-term project for a more sustainable campaign, the agency is the answer. Moreover, agencies can surely handle almost every aspect of your marketing aspect, from the website to every content of your campaign.

  1. Better discussions

Digital agencies, especially those that we consider working for the long term, would have to know your company’s visions and objectives so that they can align their marketing projects on the company’s goals. With these, you can talk to them regularly, ensuring that they can cater to your expectations, and expect them to send you comprehensive reports telling them on their developments.

  1. Assured quality of the work

Freelancers can give the best quality of their work too, but especially with a bigger project, digital agencies can make the most for your product. A good digital agency has every person equipped for every aspect the best project can have. Also, agencies always have the strategic methods that will make your project the best one. 

Which One is for You?

Both of the freelancers and digital marketing agencies can both be a great help in bringing your business to a higher level upon invading the digital marketing world. However, being clear of your goals, equipping yourself with researches and determining your budget are some of the things you have to know before fully deciding which of these two best options you will choose. 

Reasons Business Should Create An Instagram Presence

Instagram is all over and everyone seems to be hooked on to this platform. Research says that the active monthly users of Instagram is nearing a billion and is still counting. This shows the popularity as well as the potential of this visual sharing platform to reach out to millions, instantly. Rightfully it is called the Insta- gram!

With such a huge potential to reach out to millions in a matter of a few seconds, it is quite natural and also fair for the businesses to take advantage of this photo and video sharing platform to the fullest. In fact, any business that has not done it yet should focus on establishing an ‘Instagram presence’ as soon as possible, if not right now.

Reasons to use Instagram platform

Across all other available social media channels, Instagram happens to be one of the most popular platforms. Everyone seems to love the concept of uploading and sharing photos and short videos, whether it is an individual or a business. Instagram is especially useful for the businesses. There are several reasons for it such as:

  • Instagram comes with several useful and innovative features that helps them extensively in their marketing campaigns
  • It offers several useful and effective tools that helps them to measure the impact andperformance of their posts
  • They can share the best pictures to showcase their products in the best possible way using the editing and filter features provided by it
  • They can also upload a short video clip that enables them to ‘tell’ about their product and ‘show’ its usage making their posts far more meaningful and productive
  • With a clear and compelling link added in their Instagram bio they can guide their Instagram followers to the landing page or specific pages of their site directly from the Instagram page thereby increasing their web traffic and
  • They can turn more visitors into prospective customers thereby increasing their sales volume and business revenue.

Phew! That seems to be a pretty long list of reasons and advantages that business owners can enjoy from their Instagram presence, and you, if you are not insane, should create your own as well.

The changing scenario

With such a humongous fan following, the business marketing scenario and landscape is bound to change. If you do not want to lag far behind your competitors or do not have a plan to roll down your shutters soon, you should focus on making the most out of these billion active Instagram users.

If you are new to it and just like many other business owners find it difficult to grasp feeling that the engagement with Instagram is different from that of Facebook and Twitter, you can always take help of professionals such as Blastup to know how to use Instagram as an effective and productive marketing tool.

Previously, posting images was easy on Instagram but driving more traffic back to the site of a business was not that easy as that was a different chapter altogether. Fortunately, with the availability of such professional and expert agencies along with the useful and effective tools available for Instagram marketing, that scenario is surely about to change.

About business profiles

Businesses cannow have easy access to the features and innovative tools that are usually not available to any regular Instagram accounts. Some of these are:

Business profiles:

You can take the advantage of the Business Profile feature of Instagram to the fullest if you want your users to identify your Instagram account belongs to a business easily. Using this feature will allow you to do a lot of things such as:

  • You can give directions to your customers to your business with just a single tap on the button
  • You can also assign a contact call to action in it.

You can choose any type of call to action such as a phone call, a text message, or an email.

The posts may look undistinguishable to those coming from the regular Instagram accounts but the actual element of difference will be in the profile page.

  • This change will fill up the major void of the ways in which the interest sparked on Instagram can be seamlessly and quickly converted into an action. This in fact has been frustrating business owners right from the very beginning.
  • With this feature, when a consumer happens to see anything that they like on an Instagram page, they can easily contact the business with a single tap at the button to inquire about the item and then make an informed and educated buying decision.

However, if you want to gain access to this useful and innovative feature you will need to switch over to a business profile. You will then also gain access to these following additional features.

Insights:

Taking cue from Twitter and Facebook, Instagram has now come up with analytical data for the business users. This data will help them to analyze the performance of their content, then level of engagement and determine the areas of changes required. They will also be able to:

  • See the reach of their posts
  • The impressions and impacts it has created on the users
  • Know about the demographics such as the location and age of the users.

With such useful data for each of the posts the business users will be better off in their marketing campaigns and gain the desired results.

However, this data will not be available on the Instagram app which is why you will need a business account and a business Facebook page linked to it. This will help you to access and analyze the information regarding the users’ demographics as well as their behavioral data. This will in turn allow you to create better Instagram content for the users who will be more likely to fall for your posts and get engage with your brand.

Wrapping it up

With so many advantages and useful features that Instagram comes with, there is no reason not to use this platform for your business purpose. Go ahead and make a better Instagram presence for better business.


Author bio: Karen Anthony is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.

Powerful Instagram Marketing Tips To Make Social Media Marketing Actually Work

Since the launch of Instagram, it has grown steadily to become the ultimate platform for sharing pictures and videos. There are several good reasons for it to become the leading platform across all social media channels. A lot of studies are conducted regarding the popularity of Instagram and its reasons. The facts and figures of Instagram show how popular it is. A few of these impressive facts are:

  • There are over 800 million monthly users active on this site.
  • There are more than 60 million pictures posted in this platform by different users each day to which more than 1.6 billion ‘likes’ are given on a daily basis, and
  • In this site you will find a large number of influences as well who usually have a massive number of followers.

All these facts indicate one thing and that is if you have a proper plan and know how exactly you can use this platform for your benefit you and your brand can become an influential brand as well.

All you have to do is follow the right Instagram marketing processes, link it with your social media marketing strategy and post the right kind of content at the right time to stay relevant and consistent to your current followers and at the same time bring in a lot of new ones.

However, this can be really hard for you if you do not know which kinds of posts will work best for your business for growing audience.Here area few simple and effective Instagram marketing tips that are powerful enough to make your social marketing strategy actually work and make it a success. Following these tips, you will be able to make the most of this popular platform for all that it is worth.

Create a business profile

The first important thing that you should do is create a business profile. If you already have an account, make sure that you make the switch to a business profile as soon as possible before you start to think about your Instagram marketing strategies.

This is an easy process that you can do by going to the settings and clicking on the “Switch to Business Profile” tab to get started. You will enjoy a few clear benefits when you create a business account. These are:

  • The followers for Instagram can click on the contact button to get in touch with you right from the Instagram page as they would have done while visiting your website.
  • The business profile will also allow you to create and publish Instagram ads without any need to use the advertising tools of Facebook, and
  • You will be able to access all Instagram analytics tools called Insights easily to know the stats about the impressions and measure the reach of your posts.

In addition to that, the Instagram business profile comes with a load of free perks which when you unlock will enable you to use them to track the different metrics that will help you a lot in understanding your audience.

Use free Instagram tools

Typically, the Instagram business profile is not very different from the Facebook business profiles. If you use it properly along with the Insights you will be able to view different statistics that will tell you a lot of different things such as:

  • The impressions
  • The impact
  • The level of engagement and more.

This data will allow you to breakdown properly the demographics of your Instagram followers. This will provide you with different useful information such as their:

  • Age
  • Gender
  • Location as well as
  • The most active hours.

However, these Insights are not just generalized data. You will get specific information about the posts for the week that will tell you about how many impressions these posts earned in that specific week. This will eventually allow you to determine the top posts of the week.

  • These free tools that Instagram offers especially to the business account holders are in fact priceless. This is simply due to the fact that you can use these tools to understand how exactly your users are interacting with your posts.
  • You will be able to boost engagement by the users with your posts when you make the necessary adjustments to your posts which you can only do in a better way when you know about how your users are interacting with them.

Typically, for business marketers who use this visual platform the best uses a specific category of posts which is the product teasers. This happens to be the most attention-grabbing, always.

Use product teasers

Therefore, make sure that you design and post product teasers that will urge people to make a purchase, of course ensuring that you do so gently so that the users do not feel that you are pushing them to make a sale.

Believe it or not, study shows that you can sell more products simply by posting appealing and well-crafted product teasers on Instagram, which is a great platform to advertise your products.

However, you will need to play all of your cards right so that you do not annoy your users or scare them off with ads to the extent that they leave your site feeling embarrassed either.

  • Make sure that you do not be too pushy with your marketing so much so that it feels aggressive.
  • In order to retain your users and stick to your site make your Instagram product teaser posts carefully so that it is simple.

The best way to create a product teaser for Instagram is to talk about your product in such a way that it will increase the excitement of the users and still not make it look like you are trying very hard to make a sale.

Remember, successful Instagram marketers do not use this platform to sell a product directly. They just use it as a gateway for the users to visit their site wherein they can know more about the product, make a buying decision and place an order. You should do likewise as well to get the best results from your social media marketing strategy.


Author bio: Karen Anthony is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.

5 Great Recruitment Marketing Tactics You Should Be Using

Want to attract top talent? Check out the list of the great recruitment marketing tactics you should be using…but you probably aren’t.

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Want to attract top talent?

In a candidate driven job market, HR professionals have to be innovative in order to attract top talent’s attention.

This is where recruitment marketing comes in. Recruitment marketing is HR’s latest tool for attracting candidates. By applying marketing methods in recruiting, you can get candidates interested in your company and eager to apply for your open positions.

➡️ Download free eBook: Most Productive Recruitment Marketing Strategies!

Recruitment marketing can help you differentiate your company. Using proven marketing tactics, you can attract candidates attention and get them to apply to your open job positions.

In the following text, you will discover 5 effective recruitment marketing tactics your probably aren’t using – yet!

Top 5 recruitment marketing tactics

Here are the top 5 smart recruitment marketing tactics:

Tactic #1: Create diversified recruitment content

One of the best ways to attract your ideal candidates is with interesting and useful recruitment content. There is a myriad of different types of recruitment content for each step of the candidate’s journey. Here are a few examples:

  1. Blogs
  2. Emails
  3. Newsletter
  4. Videos
  5. Webinars
  6. White papers, case studies and eBooks
  7. Infographics, diagrams, flowcharts & graphs
  8. Checklists
  9. Mini games and competitions.

Tactic #2: Upgrade your career site

A perfect career site explains who your company is, what you do and contain information about your company culture, values and work environment. It also invites potential candidates to browse your open job positions and makes it easy for them to apply.

When was the last time you updated your career site? I don’t mean job ads. Did you publish the photos of your new office? Updated your employee page? Added new perks and benefits? Make sure to keep your career site up to date!

Tactic #3: Use social media

Social media recruiting is another important tactic used in recruitment marketing. You can use social media to find great candidates and promote your recruitment content.

You should start by building a social media recruitment strategy. You should also get familiar with the best tips for recruiting on the most popular social media networks: LinkedIn, Instagram and Facebook.

Tactic #4: Utilize employee advocacy

Encourage your employees to become your employer brand ambassadors. Ask them to write an article for your career blog, take photos of everyday life at your office and share it on social media, explain why they like to work at your company in a video or write a review of your company on Glassdoor.

Tactic #5: Experiment!

Measure the results of your recruitment marketing tactics. Once you find areas you want to improve, start experimenting to see what gets you the best results. You can use A/B testing, test different landing pages, job ads, calls to action, etc.

A specialized recruitment marketing software will enable you to automate, streamline and improve your recruitment marketing process. It is affordable, easy to use and our customers love it!

 

Massive Instagram Followers; Why You Must Have Them

A figure is a significant factor for social media users. They love to check the number of friends, followers, likes, comments among others. Well, as a savvy entrepreneur, these statistics should be vital to you as they are essential to developing an accomplished social media profile.

Instagram is one of the social media platforms where the number matters a lot. A high number of followers on Instagram is very useful for both official and individual accounts. And the reasons are as follows:

  1. Generating high followers for official pages

Professional pages are designed to gain more  insta followers to sell products or services. And consequently, the higher the number of followers, the more exposed your brand will be to the public. Nevertheless, there are some benefits of high followers which people know little about. Check them out!

With a significant amount of followers, Instagram becomes a fun place to be. And once your page becomes an exciting place to visit, you will get more comments, more likes, and interact with a lot of people.

The higher your number of followers, the higher your revenue. Once your followers begin to rise, your customer base will also improve significantly. While the manner in which you market your product plays a significant role in your sales, the number of prospects is also as crucial. When you get both marketing strategies and many prospects on the high side, then, you can only expect your business to flourish.

  1. Generating high followers for personal pages

People need a significant number of followers for different reasons best known to them. However, generally, more followers on personal accounts will offer the following benefits to anyone:

It helps to create a long-lasting relationship with people around the world. Instagram is one of the most comfortable platforms to connect with people. Hence, you can make a lot of friends with similar interest or hobbies to yours – if you don’t aim to make money or sell your product.

A personal Instagram account will help you to promote your hobbies. For instance, you can share the images of you painting your landscape as a hobby even though you don’t sell paints on Instagram. People with a similar hobby will gather to your page to share an interest in your fun activity. Sometimes, genuine interest and exposure can be more valuable than money.

Having more followers can make your page quite interesting. Most personal accounts on Instagram contain only friends, families and work colleagues as followers without no fun. If you have more followers on your page, people that get to see your page will believe that your page must be interesting. And consequently, people will follow you more than ever for some quality fun time.

Regardless of the type of account you run, having a higher number of followers matters and quite beneficial. While Instagram activities such as like, comment, and followers are essential factors for effective marketing, they are just as crucial for connecting with people that have similar interest as you do. Make the most out of your Insta followers!

 

10 Free Social Media Templates With Uniquely Creative Designs

As a social media manager, clients can often expect you to wear many hats. Not only do they want an effective posting schedule, follower engagement & traffic to their sites; they often want you to design their graphics as well.

And in today’s competitive freelance marketplace, saying no can be the difference between keeping and losing your roster of clients.

To help you out, we’ve put together this round-up of 9 free social media templates for Photoshop, Illustrator, Canva & Sketch. You’ll be stuck for choice with readymade designs, so much so that you may add design to your list of available services…

1. Free Social Media Templates by BrandPacks

Though BrandPacks primarily create templates for print, their growing range of social media templates gives social media managers something to dig their teeth into.

These free social media templates are ideal for promoting product sales, events & promotions. Furthermore, as they’re available in both Photoshop PSD & Illustrator Vector, you’ve got complete control over the final design.

The generic design style and two-tone colour scheme mean they can easily be used for a wide range of brands and niches. Likewise, thanks to the square layout, these templates can be used across social media research platforms – from Facebook & Twitter to Tumblr, Instagram and more. And best of all? They’re free!

Download

2. Free “Thank You” Templates for Social Media

These free social media templates are particularly unique, but nonetheless useful – especially when it comes to branded social media marketing.

A common practice for popular social media accounts & influencers is to say ‘thank you’ after reaching milestones in fans, likes or followers. So, to help you post stylish Instagram “Thank You” posts, BrandPacks have created this free set of banner templates.

Download

3. Free Instagram Templates Pack

These free Instagram templates for Photoshop & Illustrator are ideal for fashion brands, retail businesses & social media influencers.

Thanks to the easy-to-customize graphics and readymade image masks, creating your own professional branded Instagram posts takes just minutes.

In particular, these templates are ideal for showcasing new products, blogs & inspirational quotes. Each template uses free fonts & comes in Adobe PSD & Vector formats.

Download

4. Free Valentine’s Day Banner Templates

It may be a little late to use these banners in Valentine’s Day promotions, but they’re a nonetheless useful asset to keep in your library of Social Media Templates.

Featuring a simple layout with minimal line-art illustrations, the templates are stylish, professional yet quick & easy to edit.

Switch the colours from pink and you’ve got yourself a highly-flexible template you can use all year round.

Sized as 1,200px squares, these PSD & Vector banners are perfect for posting on Instagram, Facebook, Twitter & more.

Download

5. Vana Fashion Instagram Pack

PixelBuddha is famed for their easy-to-use templates, with this Vana Fashion pack certainly being no different.

This fabulous set includes 8 Instagram Templates is compatible with Photoshop & Sketch. Their minimalism is easily combined with any type of picture: whether it’s an astounding look or a picture from your summer trip.

The templates are simply-customizable with their smart layers: even a beginner can create some decent images. Your stories deserve to be told through these beautiful templates.

Download

6. Bronze Collection – Free Insta Designs

This set of free social media designs are truly amazing, so much so I’m surprised they’re being handed out for free.

Crafted by Russian designer Liya Sechka and shared on her Behance account, this set of 18 unique layouts will bring a touch of luxury to any brand’s social media page.

Download

7. Napali Free Instagram Stories Kit

Instagram Stories are an increasingly popular way for savvy brands to connect with consumers and market their products. Therefore, it’d be silly to miss some Stories templates from this list of useful social media graphics.

This set of 12 unique & fully customizable templates for Photoshop & Sketch feature an upscale design style for fashion brands & influencers.

Download

8. Free Instagram Stories Templates for Canva

In recent years, Canva has become a powerhouse design tool for non-designers. So if you’re no Photoshop pro and you’ve been tasked with the company’s insta page – or if you’re just looking to improve your own – these free templates are an ideal place to start.

The collection includes 5 eye-catching story templates in PNG format; optimized specifically for Canva. They’re perfect for bloggers, podcasters, influences and creative entrepreneurs looking to update their audiences in a beautifully designed way.

Download

9.  Free Instagram Stories & Post Templates

These free templates by designer Olga Avdonina feature a beautiful blend of image masks, textures & neatly laid-out type. If your band requires a soft & elegant approach to social media marketing, these free Photoshop templates could be just what you need.

Download

10. Free Instagram Stories by Anastasia

From fashion brands and retailers to travel blogs and influencers, these free templates for Instagram Stories could be put to use by a wide range of users.

Blending large background photos, modern pastel colour schemes and eye-catching titles; these layouts are sure to deliver impressive brand results.

Download

How to Recruit Millennials and Keep Them Motivated

There’s no doubt that millennials have transformed the way the traditional workplace functions. Millennial employees bring creative thinking skills and radically different attitudes towards work to the table — aspects that are integral when it comes to organizational success. Recruiting millennials and keeping employees satisfied at work requires a significant shift in thinking as opposed to previous generations. HR professionals play an important role in implementing new strategies to ensure that millennials stay motivated at work. Here are some ways to attract and retain the best of millennial talent:

Market to Millennials

To get your organization’s name out there and attract younger talent, it’s important to market in a way that is suited to a millennial’s lifestyle. Traditional methods of marketing won’t stand out to millennials; instead, they will propagate the image that your organization is old-fashioned, even if it truly isn’t.

To recruit millennials, you first need to reach them. An article on Entrepreneur recommends using high-quality video to get the attention of skeptical millennials. For instance, as opposed to simply posting in the job classifieds, consider making a recruitment video that details what you’re looking for in a candidate, and why your organization is one that millennials would want to work for.

Creative advertising will generally have better results with millennials than standard marketing techniques. As stated in the article, “Millennials are largely fed up with traditional methods of advertising, and while they want information, they want to select it instead of having it forced upon them.” Millennials tend to trust people in their social networks, and so, utilizing social media marketing strategies is a prudent way to get your company’s name out there.

Similarly, using Search Engine Optimization (SEO)  is a great way to make your presence known. As defined by RivalMind, SEO is “a process that helps a business become ‘more search engine friendly’ and rank higher on sites like Google, Yahoo, Bing, and others.” This is especially appealing to millennials, who want instant information at the click of a button, and will often not look past the first page of search results.

Create a Culture of Care

Workplace culture is an important aspect of any organization. As stated by experts at Rutger’s University, “Corporate culture plays a huge part in the success of an organization and can profoundly affect its performance, both positively and negatively. An organization’s culture affects employee retention rates, as well as its ability to recruit new talent. Research has found that culture affects productivity, creativity, work-life balance, and even things such as safety, accident rates, and the process of recovery after missteps or mistakes are made as part of the organization’s operations.”

Millennials, in particular, value a great workplace culture and a variety of company perks. The employees of today find benefits like free breakfasts, nap rooms, mini-gaming arcades, and pet-friendly policies very appealing. Furthermore, the physical layout of the office plays an important role in keeping millennials motivated. Thus, you might want to consider utilizing an open floor plan to increase collaboration or even adopting an activity based office design. Office Boy states that “The purpose of an activity-based office fit out is to create different work areas that are best suited to different tasks.” Activity-based office designs are well-suited for millennials, who prefer dynamic workplaces rather than being bound by the four walls of a cubicle. This holistic culture creates a rounded sense of well-being in the workplace that attracts millennial employees.

Provide Ample Learning Opportunities

Millennials value the opportunity to learn different skills through the duration of their jobs. They want to be challenged, and want a career that allows them to develop intellectually. Millennials want to become as marketable a possible, and ironically, the more marketable you make them, the more likely they are to stay at your organization. In fact, according to the Gallup School of Management, 80 percent of employees say that job training is key to keeping them as employees.

To ensure that your young employees feel like they’re continuously learning, consider offering training programs to help them hone various skills. Help them create a personalized career path, with regular check-ups to ensure that they are meeting their own personal career goals, as well as company growth objectives. You could also provide a mentor or coach to ensure that millennial employees are constantly learning something new, under superior guidance.

As we’ve mentioned in a previous article on what millennials really want from work, “Millennials want to be coached: they crave and respond to a good, positive coach. Overall, Millennials want feedback 50% more often than other employees. Their number one source of development is their manager, but only 46% thinks that their manager delivered on their expectations for feedback.” Providing supportive leadership and critical feedback is key when it comes to keeping millennials motivated and satisfied at work.

Allow for an Entrepreneurial Lifestyle

Published findings from Millennial Branding show that 61 percent of current high school students (Generation Z) said they “prefer pursuing business ownership as an entrepreneur instead of working as an employee.” This information is crucial when it comes to millennial recruitment and retainment strategies. To foster an appealing entrepreneurial vibe at work, you will have to incorporate strategies that allow employees to be their own bosses.

One way to do this is to make allowances for remote working, or telecommuting. This gives employees the ability to work from anywhere, make their own schedules, and promote a healthy work-life balance. Today, remote working is extremely popular. In fact, a study released by Zug, a Switzerland-based serviced office provider, shows that about 70 percent of professionals work remotely at least one day of the week, while 53 percent work remotely for about half the week. So if your organization hasn’t yet made allowances for telecommuting, then they’re way behind the curve. Other strategies for promoting workplace flexibility and independence include providing volunteer opportunities, encouraging employees to go out during lunch breaks, and even providing on-site health and fitness classes.

Hiring millennial employees is essential to keeping the workplace current. As stated in an article on Forbes, “Millennials have been transforming the workplace for the past decade or so, emerging on the scene with new attitudes and striking characteristics that inspired excitement and resentment from previous generations.” Although the “excitement and resentment” can be challenging to deal with at times, recruiting millennials and keeping them adequately motivated is absolutely necessary to succeed as a business.

What is Social Entrepreneurship?

The main role of entrepreneurship is to stimulate economic progress through action and innovation. An entrepreneur is usually motivated by the idea of changing a situation and always initiates direct action rather than waiting for instructions.

Social Entrepreneurship is all about identifying the social problems people face every day and achieving a social change by implementing entrepreneurial processes, principles, and operations.

It involves finding a solution to a social problem before creating, organizing, and then managing a social venture in an effort to attain the desired change. The change can be a lifetime process that focuses primarily on the improvement of the existing circumstances.

Entrepreneurship involves taking a lead to diversify the existing business or open up a new business. Social entrepreneurship focuses mainly on generating social capital and it doesn’t measure the level of performance in returns or profits.

Although this type of entrepreneurship is centered on non-profit making, it still creates the need to make a source of income. In addition, social entrepreneurship also works to solve environmental problems besides social problems.

A few examples of social ventures include women empowerment foundations, plants for the treatment of waste products and child rights foundations.

The Concept of Social Entrepreneurship

The main idea of social entrepreneurship is not only centered on solving problems and unpleasant situations in society but also directs the focus of an organization towards social benefits.

The reasoning behind it is that nonprofit businesses can also benefit from the primary focus of profit-centered businesses. This will require a sound strategy, customer focus, efficient operations, effective planning, and financial discipline.

A social entrepreneur can be a person associated with non-government or non-profit organizations that raise their funds through community activities and events.

Although most entrepreneurs are usually motivated by the potential of earning a profit, it doesn’t prevent an ordinary entrepreneur from creating a positive impact on the lives of other people in society.

How Social Entrepreneurs Take Action

Social entrepreneurship in modern times may be integrated with technology assets to provide more access to knowledge resources and widespread information.

A good example is providing high-speed internet connectivity to the remote communities. Another way people express social entrepreneurship is through the development of mobile apps that address the needs of the community.

This can include giving people ways to alert the city administrations about patterns of repeated traffic accidents, downed power lines, and burst water mains. Social entrepreneurs give voice to the community through technology by creating apps to report infractions that have been committed by law enforcement or city officials.

Why Has Social Entrepreneurship Gained Popularity?

Social responsibility is a differentiating factor in the age of heightened competition as it allows many organizations to appeal to certain buyer demographics.

Employees now have to make a choice on who they want to work for and most of them go for companies with high earning potential and strong missions. Financial pressures are worsening the existing social problems in the current economic crisis such as unemployment and poverty.

Social entrepreneurship is necessary as it mitigates the financial repercussions experienced today on the most vulnerable in the society.

Bottom Line

The field of social entrepreneurship continues to grow rapidly and it attracts the attention of many volunteers who are willing to create a positive impact on society. It has now become a popular term in university campuses and various social media platforms.

The main reason why social entrepreneurship has grown in popularity is that people can get to execute an idea they have held on for so long. The social entrepreneurs combine their brilliant ideas and implement them to bring a significant change in society.