Why do HR Professionals use Recruitment Marketing tools?

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Recruitment Marketing software offer solutions for some of the biggest recruiting goals and challenges. While some of the biggest recruiting challenges used to be messy and disorganized hiring processes, this is not the case anymore.

Recruitment Marketing features help finding, attracting, engaging, nurturing candidates and converting them into applicants. These problems have become much more challenging and worrying than managing job applicants and streamlining selection process – tasks handled by Applicant Tracking Systems (ATS). Recruitment platforms such as recruitment marketing software are becoming an inevitable recruiting tools of every modern recruiter.

Looking for a Recruiting Software? Here is our new Guide for Buying a Recruiting Software.

Solutions offered by Recruitment Marketing platforms

Overall Talent Acquisition strategy usually consist of pre and post application faze. Recruitment Marketing methods take care of the pre application stage, while Applicant Tracking System come in place after you have candidates in your talent pool.

That being said, if you are struggling to attract best talent, you need a Recruitment Marketing platform that will help you move candidates through the first 3 stages of Candidate Journey: Awareness, Consideration, Interest and bring them to the Application stage.

Recruitment Marketing platforms help recruiters find, attract, engage, nurture and convert high-quality applicants.

Solutions to Find high-quality candidates

  • One click job distribution
  • Social Media job promotion
  • Web sourcing
  • Referral programs

Solutions to Attract high-quality applicants

  • Employer Branding
  • Job marketing
  • Social Media recruiting
  • Branded career site
  • Search engine optimisation for job descriptions (SEO)

Solutions to Engage and Nurture high-quality candidates

  • Candidate Relationship Management
  • Engaging Email recruiting campaigns
  • Talent Networking
  • Career site Team Blogging
  • Career events
  • Talent community events
  • Educational recruiting content such as webinars, ebooks, courses
  • Recruiting email campaigns

Solutions to Convert high-quality applicants

  • Simple online application form
  • HR Analytics
  • Reporting
  • Email notifications and campaigns
  • Quick apply options

Want to know more about Recruitment Marketing? Visit our HR Blog.

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How to find the right candidate for a job?

Finding the right job candidates is one of the biggest recruiting challenges. Recruiters and other HR professionals that don’t use best recruiting strategies are often unable to find high-quality job applicants. With all the changes and advances in HR technologies, new recruiting and hiring solutions have emerged. Many recruiters are now implementing these new solutions to become more effective and productive in their jobs.

According to Recruitment strategies report 2017 done by GetApp, the biggest recruiting challenge in 2017 was the shortage of skilled candidates.

The process of finding job candidates has changed significantly since few years ago. Back then, it was enough to post a job on job boards and wait for candidates to apply. Also called “post and pray” strategy.

Today, it is more about building a strong Employer Branding strategy that attracts high quality applicants for hard-to-fill roles. Today, it is more about building a strong Employer Branding strategy that attracts high quality applicants for hard-to-fill roles.

Steps for finding the right job candidates

1. Define your ideal candidate a.k.a candidate persona 

Not knowing who your ideal candidate, or candidate persona, is, will make finding one impossible. To be able to attract and hire them, you need to know their characteristics, motivations, skills and preferences.

Defining a candidate persona requires planning and evaluation. The best way is to start from your current talent starts or your best employees. Learn more about their personalities, preferences, motivations and characteristics. Use these findings to find similar people for your current and future job openings.

Not sure how to do this? Here’s our free guide for defining your candidate persona.

2. Engage your current employees

You probably already know that your current employees are your best brand ambassadors. Same as current product users are best ambassadors for product brands. Their word of mouth means more than anyone else’s. Encourage their engagement and let them communicate their positive experiences to the outside. Remember, your employees are your best ambassadors, and people trust people more than brands, CEO and other C-level executives.

Involving your current employees can not only help you build a strong Employer Branding strategy, but it can also help your employees feel more engaged and satisfied with their jobs.

3. Write a clear job descriptions

Even though many recruiters underestimate this step, it is extremely important to do it right! Writing a clear and detailed job description plays a huge role in finding and attracting candidates with a good fit. Don’t only list duties, responsibilities and requirements, but talk about your company’s culture and Employee Value Proposition.

To save time, here are our free job description templates.

4. Streamline your efforts with a Recruitment Marketing tool

If you have right tools, finding the right job candidates is much easier and faster than without them. Solutions offered by recruitment marketing software are various, and with them you can build innovative recruiting strategies such as Inbound Recruiting and Candidate Relationship Management to improve Candidate Experience and encourage Candidate Engagement.

Sending useful, timely and relevant information to the candidates from your talent pool is a great way for strengthening your Employer Brand and communicating your Employee Value Proposition.

5. Optimize your career site to invite visitors to apply

When candidates want to learn about you, they go to your career site. Don-t loose this opportunity to impress them. Create content and look that reflects your company’s culture, mission and vision. Tell visitors about other employees success and career stories.

You can start by adding employee testimonials, fun videos, introduce your team, and write about cool project that your company is working on.

Don’t let visitors leave before hitting “Apply Now” button.

6. Use a recruiting software with a powerful sourcing tool

Today, there are powerful sourcing tools that find and extract candidates profiles. They also add them directly to your talent pool. Manual search takes a lot of time and effort, and is often very inefficient. With a powerful sourcing tool, you can make this process much faster, easier and more productive. These tools help you find candidates that match both the position and company culture.

7. Use an Applicant Tracking System

Solutions offered by applicant tracking systems are various, but their main purpose is to fasten and streamline the selections and hiring processes. By fastening the hiring and selection process, you can significantly improve Candidate Experience. With this, you can increase your application and hire rate for hard-to-fill roles. Did you know that top talent stays available on the market for only 10 days?

8. Implement and use employee referral programs

Referrals are proven to be best employees! Referrals can improve your time, cost and quality of hire, and make your hiring strategy much more productive. Yet, many companies still don’t have developed strategies for employee referrals.This is another great way to use your current employee to help you find the best people. To start, use these referral email templates for recruiters, and start engaging your employees today!

GetApp‘s survey has proven that employee referrals take shortest to hire, and bring the highest quality job applicants.

If you don’t have ideas about how to reward good referrals, here’s our favorite list of ideas for employee referral rewards.

For more details about finding the right candidates, here is our 2018 guide for finding high-quality talent.

How to Onboard Your Remote Staff

Every new hire, whether on-site or remote, should involve a formal onboarding process. Virtual employees are an increasingly popular staffing option. An appropriate onboarding program is needed to ensure that remote workers are productive and content in their role.

If you provide virtual employees with the right tools and communication platform, you can keep them engaged and accountable. Learning from the experience makes onboarding remote workers easier.

Why Is It Vital

New hires adjust more quickly with a well-planned onboarding strategy. The process should introduce new employees to their coworkers, the company mission, and the technologies they’ll be working with. This includes any documentation they’ll need to know, such as organizational charts and policies.

A thorough and welcoming onboarding process helps to build personal relationships and define expectations. New employees must be made comfortable with their coworkers and engaged with their jobs as early as possible.

Remote workers are more likely to feel isolated and unappreciated without a positive orientation strategy. If workers feel less involved their performance will suffer. An onboarding strategy that makes them a familiar and vital part of the team is crucial to integrating them into the company culture and forging bonds with colleagues.

Onboarding

Local employees have the opportunity to meet coworkers and managers face-to-face. They’re typically introduced to the other members of the team and have the opportunity to ask and answer questions. Observing reactions can also tell you a lot about how those relationships may progress.

Geographic distance and time zones can make relationship building a challenge for remote workers. They are less likely to understand the atmosphere and culture if they can’t be there in person. Normally, the best you can do is introduce them via scheduled video chat or conferencing.

When preparing to onboard remote workers, define the job description, responsibilities, and skillsets you need. Your onboarding program should incorporate necessary steps but still be tailored to each individual.

Here are some best practices to follow as you start taking on virtual employees.

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Direct Communication

Human nature is such that putting faces to names is important in making personal connections. If time and budget allow, bring remote workers to headquarters for face-to-face orientation and introductions. If not, daily connections via video conferencing can get them involved with the team.

New employees should be made to feel welcome so that they can be relaxed and feel free to ask questions. Mentoring with different employees can also help them build relationships. You and your employees, both in-house and remote, are also able to observe facial reactions and body language to provide more context.

Streaming video will give you a chance to take remote workers on a tour of your facilities without the need for travel. They should be introduced to their team members and other key players in the company. Virtual employees should also be involved in meetings so that they have a chance to give opinions and make suggestions as part of the team.

You might also suggest to other team members that they make the effort to welcome and get to know their new coworker.

Setting Expectations

Ensuring that your new worker is able to become productive from day one requires explaining your expectations providing direction. A few days beforehand, make sure you’ve provided them with a course of action. Keeping your remote hires engaged with their new role is the key to successful onboarding.

Your new hire should understand the timeframes you’ve set for getting them up to speed, team goals, company’s telecommuting policy, and personal responsibility. Make sure they have access to resources like HR policies, tutorials, schedules, and the various forms and procedures they’ll use. The more information you can provide, the more comfortable the remote worker will be.

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Make Your Hires Feel Welcome

Introducing a remote team member can also be quite an adjustment for on-site employees, especially if the new team member is from a different culture. It’s important for building a good relationship that both the remote hire and in-house employees ask questions. Before the new hire starts work, be sure to explain to the team what the virtual employee’s duties and responsibilities are, and workarounds for obstacles such as time zones.

At the same time, you should pay attention to the remote hire’s behavior and dialogs. It’s important that the remote worker feels comfortable functioning within your corporate culture and following team procedures. Virtual employees will be more productive if they feel welcomed and respected as a team member.

A good strategy to accelerate the process is to set up a mentorship program for the first week. Have the virtual employee work closely with your senior team members. This way they’ll retain knowledge better through direct experience and quickly develop a few strong relationships.

Assess and Evaluate

When you’re developing a process, it’s important to measure its effectiveness to make improvements. Collect feedback from your team, both individually and as a group throughout the onboarding experience. They may point out things that were missed or make suggestions to make the next onboarding experience go more smoothly.

It’s also crucial to get the reaction of the new remote hire, both during the process and after they seem settled into their role. Document what you’ve planned and assess the feedback you’ve received to refine the process. In time you’ll figure out what works best for the new hire, your team, and the company.

In summary, hiring remote workers is becoming a more common way to onboard new talent. They can provide your team with a fresh perspective as well as excellent skills. You should develop an effective onboarding process to make the transition easier.

It’s important to ensure that remote hires are comfortable, well-informed, and made to feel welcome. Document and improve your onboarding process as you move forward. Your new hires will be happier, more engaged, and more likely to remain with the company.

Effective onboarding practices will be a more productive experience for your company and your virtual employees.

5 Mistakes You May Be Making in Your Social Recruiting Process

Social Recruiting

Nowadays, social media recruitment is a well-known practice and most organizations are using it as a hiring tool during their recruitment process. Such companies use the online platform or social media to screen candidates and thus shortlist a select few to be interviewed physically. Social media allows these recruiting companies the option to advertise and market their jobs and also give the potential candidates access to such jobs 24 hours a day. However, most firms find it hard to get the right candidates using social media due to some mistakes they make in the selection process. Avoiding such mistakes gives you the opportunity to choose the right candidate easily.

Here are the 5 mistakes you may be making in your social recruiting process which you can do well to avoid:

  1. Failing to Plan and To Describe Your Scope Properly

This is a common mistake committed by most online recruiters. It is important to plan your recruitment process well and have your company description properly displayed. There are many social media sites and you need only the best candidates.

If you just post the job advert without properly describing it, most candidates may not even bother seeing it. Ensure that you plan well on social media sites to use and employ some strategies to make the advert reach as many people as possible. For instance, you can sponsor your advert and set your preferred target candidates.

  1. Not Defining Your Target Audience 

This is a mistake that most hiring firms do when posting jobs on social media. You have to describe your job and state clearly the target audience including the academic qualification, age and the required experience. This gives you a chance to eliminate unnecessary applicants and you will have a chance to choose from the candidates you want. This makes your selection process easier instead of having many applicants that are not qualified.

  1. Limiting Yourself to A Few Social Media Sites

This is another common mistake you should avoid. Researches have revealed that most of the employers only use the common sites such as LinkedIn and Facebook. There are many sites where you can reach all your potential candidates easily. It is a fact that not all candidates are on one site and this explains why you should make use of as many sites as possible. This increases your chances of choosing the right candidate suitable for your job description.

  1. Use of Lengthy Application Process

Most applicants do not complete lengthy application processes. Most firms hiring online lose qualified candidates due to such processes. It is advisable that you make your online application and hiring process simple, short but thorough. This gives many qualified applicants a chance to complete their process and thus you get the best candidate.

  1. Failure to Display the Benefits of Joining Your Company

Most firms do not clearly display the benefits of joining their company. As an employer of choice, you need to convince them that they will not only grow financially but also professionally. This encourages many qualified candidates to apply and you will choose from the best candidates. These benefits can very easily be conveyed via social media though failing to do so can be a mistake.

These are some of the mistakes most recruiters commit while using social media for their hiring initiatives.

While you make sure you avoid these 5 mistakes, you can go a step further to refine your recruitment process by making use of online skill assessments to hire the absolutely right fit for your organisation.

Are there any such errors in social recruiting that you may like to share with us? Reply in the comments box and we will be happy to learn from your experience.

HR Buzzwords or Actual Recruiting Strategies?

HR and Talent Acquisition (TA) industries have been going through some major changes in the past few years. Following the new trends, people have come up with new terms, HR technology, expressions, as well as new TA strategies.

Some experts believe that these new terms are just buzzwords, while others believe that they have become inevitable strategies of every successful recruiting and hiring strategy.

Here is my list of some of the newly introduced HR expressions.

1. Recruitment Marketing

Recruitment Marketing is an expression used to describe methods used for communicating organization’s Employer Brand and Employee Value Proposition to attract high-quality job candidates to apply for their open positions.

Recruitment Marketing strategies are described as methods with the main goal of improving Candidate Experience and encouraging Candidate Engagement.

Many companies that follow latest trends in the world of HR technology, use features offered by Recruitment Marketing tools to better communicate their Employer Brand and Employee Value Proposition.

2. Inbound Recruiting

Inbound Recruiting is a method of creating targeted and branded content with the purpose of increasing your firm’s popularity and strengthening your Employer Brand.

Inbound Recruiting follows the famous Inbound Marketing strategy; technique for drawing customers to products and services via recruiting content marketing, social media marketing and search engine optimization.

The number one goal of every Inbound Recruiting strategy is to engage qualified candidates and convert them into job applicants to expand talent pools.

3. Candidate Relationship Management

Candidate relationship management (CRM) is a method for managing and improving relationships with current and potential future job candidates. Many companies use CRM technology to automate and ease communication process with the job seekers, encourage their engagement and improve candidate experience.

For example, some Recruitment Marketing tools offer solutions for creating engaging email campaigns to provide highly relevant, educative and interesting content in order to build stronger relationships and expand their talent pools with highly-qualified job candidates.

4. Employer Branding

Employer Branding involves all the activities and tactics used to communicate Employer Brand and Employee Value Proposition to passive and active job seekers.

In today’s “War for Talent” Employer Branding strategies are considered very important when it comes to solving one of the biggest recruiting challenges – attracting high-quality applicants.

LinkedIn’s research has shown that more than 75% of job seekers research about firm’s reputation before they apply for an open position. Companies that have weak employer brands not only have problems in attracting candidates, but also in retaining employees.

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5. Data-Driven Recruiting and HR Analytics

Data-Driven Recruiting or HR Analytics are two expressions used to demonstrate new recruiting methods in which HR Professionals make hiring decisions based on data gathered through HR technology such as Applicants Tracking Systems and Recruitment Marketing Platforms.

Data-driven recruiting has proven to improve some of the most important hiring metrics such as time to hire, cost to hire and quality of hire.

hr metrics

Question:

If you had data available that proves that referred candidates take shortest to hire, fastest to on-board, require least money and stay longest with your company, would you still waste your money on job boards and job promotions or would you improve your Employee Referral Program?

If you are wondering which HR metrics should you be tracking, here is our checklist of most important HR metrics with tips for improvement.

So are these just buzzwords or actual recruiting trends?

Diversity and Inclusion (D&I)

It’s here: the full Diversity & Inclusion recruiter!

Implementing diversity & inclusion (D&I) in the workplace elevates your business to the next level. Reduce bias in your recruitment process, hire the candidate with the best matching competencies, thanks to a full D&I recruiting HRTech solution as add-on to your ATS.

The Zurich based HRTech innovator softfactors launched its latest addition to their softfactors recruiting suite ready for HRTechCongress in Amsterdam: a diversity & inclusion recruiter utilising a core screening engine purely focusing on the competencies of the candidates. No CV, no gender, no name, no age, no religion, no race – just the competencies and match to the job. True diversity & inclusion. (Download Whitepaper)

Are you taking D&I serious in recruiting?

Research by Forbes, Howard Business School and The Economist suggested that companies following a true D&I strategy have a number of direct business benefits e.g.

  • Business growth
  • Higher earnings & return on equity
  • Increased sales revenue growth
  • Better ability to serve clients

The benefits of D&I are clear – but to truly execute it, you have to rethink your recruiting process and tools. Still, most hiring process bursts with bias, as human beings interact  with other human beings. When we discuss bias, we typically think of the “obvious” sources of bias like gender, race and age, but many other unconscious biases influence the way we evaluate a candidate:

  • School bias
  • Beauty bias
  • Affinity bias
  • Conformity bias

The goal of diversity hiring is to identify and remove conscious and unconscious biases that could lead to hiring candidates based upon other criteria than the best matching competencies. This can best be achieved using an unbiased recruiting tool, but also needs awareness amongst recruiters and hiring managers.

How can an automated screening and assessment support your D&I recruiting process?

The new softfactors diversity recruiter module neutralises the candidate information to present the recruiter with only the information necessary to assess the candidates competencies and the match to the job in question. It offers multiple levels of D&I process depths with several D&I recruiting tools:

  • D&I screening process
  • D&I reports
  • D&I assessment solution
  • D&I candidate compare features

And the good news is: it works with any ATS (i.e. Workday or SuccesFactors) with an availble API. Come and visit softfactors at HRTechCongress in Amsterdam from October 22 – 24, 2017, Stand 527. And get a free D&I recruiter demo or trial version its cloud services.

Download a comprehensive, free whitepaper on D&I recruiting by Lucy Dubin, PhD, and Christer Balle here.

Wheel Gear

What potential HR struggles can early stage start-ups encounter?

Active

With every great idea and every platform or app that promises to be the next great disturber, there is normally a common challenge faced by many SME’s and early stage start-ups, and that is hiring.

The hiring process can potentially be a long and drawn out process that is both time-consuming and expensive. Here are just some of the potential HR struggles that today’s start-ups face.

They neither possess the skills, tools or networks

Recruitment can be a fine art. Finding the right person is difficult enough and knowing where to look and having the appropriate networks to search for these people is a big initial challenge in itself. Then there’s assessment, in most early stage-ups, many of its senior officials will have to take on different hats and sometimes may have to go on instinct when looking to hire someone.

They don’t have the budget

In follow up to this point, with some early stage start-ups not possessing the appropriate HR skills, there may be need to call up on the service of others. This could be through posting on a job posting site, or hiring agency help which of course means investment. They may also not be in a position to hire a HR Professional full-time in their embryonic stage so don’t have a great deal of options. With Development as we know requiring huge investment, the cost of finding and hiring someone can be a daunting prospect.

They don’t have the time

A great idea can be just that and never see the light of day. Traction is key for the success of any start-up, and this needs to be almost immediate. Looking for someone to potentially hire can be a long and arduous process. Where you may get hundreds of applicants for one role, trawling through the many CV’s and profiles can be extremely time consuming and most senior figures will want their time and energy invested elsewhere.

They don’t have the control

All of these points lead to one issue, control, and the lack of it. Hiring someone is a big decision and something you feel you want to be a part of. Much like buying a house, hiring someone is something you want close control over from start to finish to ensure you’ve hired the right person and there’s no grey area or doubt left in mind. Leaving it in the hands of others isn’t something most start-ups are fond of but something they comply with due to their circumstances.

About the Author:

Chris Henry

Chris Henry-Reeve has 7 years of experience in online content marketing, social media community management, as well as experience in public relations and creative project management. Chris is a regular commentator on retail and experience led marketing, plus societal changes and their impact on industries such as recruitment. He was responsible for the launch of a new marketing insight magazine entitled HATCH which enjoyed a distribution of 10,000 copies and saw it stocked in premium airport lounges and private members’ clubs such as SOHO House, as well as enjoying a live launch event attended by over 250 industry professionals. Chris also has consummate experience in video development and production, being responsible for the management of several marketing video case studies and previously working with an online video focused start-up.

About iContract:

iContract is an online platform transforming the hiring process of contractors in the field of legal, finance and tech.

Talent seekers can be instantly recommended to relevant contractors based on the specific needs of their company and the contract they are posting.

Ensuring more transparency in the contractor market, iContract matches you to contractors that are tailored to your unique needs. Reducing the need for long and arduous assessment processes such as CV trawling, iContract connects you to the right candidate quickly and effectively.

Learn more here www.icontract.co.uk
AI is all the rage, but is it dangerous?

AI is all the rage, but is it dangerous?

AI on the digital map

Artificial Intelligence continues to be a major trend in HR as companies look to improve hiring decisions and efficiency. As a computer scientist and expert on hiring research, I can attest that there are definitely components of hiring that can be improved with AI. One example is using algorithms to automatically remove identifying information from resumes to make identity-blind resume review more efficient. We can also use AI to help companies write better and more inclusive job descriptions that attract a broader pool of qualified applicants. A company concerned with employee turnover could use AI to identify employees who may be likely to leave based on variables like how many managers they’ve had, pay equity, and length of tenure. These are all exciting applications of AI that could make a real difference to a company’s hiring success.

AI and Recruiting

The main place people seem to be interested in using AI in recruiting is in reducing the number of resumes recruiters have to review to get to the best candidate. This makes perfect sense: given how easy it is to apply to a job with one-click these days, recruiters are understandably overwhelmed with the number of resumes they receive.

Unfortunately, there is a huge risk that using AI in the recruiting process is going to increase bias and not reduce it. Why do I sound so pessimistic? Because AI is completely dependent on the training set that is used to generate its predictive results. We’ve already seen how this can go horribly wrong in trying to identify images and create Twitter posts. When it comes to hiring, a critically important function for companies, AI can perpetuate biased patterns and teams that are very similar to existing ones.

Here’s an example where AI does not serve a company well. Let’s say a corporate hiring manager always looks for candidates who went to Ivy League schools. When an algorithm looks for patterns of the employees at the company, it will notice that there are certain schools that are more common among current employees, and it will seek candidates from those schools. However, research has shown that where someone went to school is not predictive of how well they will perform in a job. So, the algorithm has now found a “signal” in the data that is not predictive of how well a potential candidate will actually do the job. In this case, AI is simply feeding recruiters “more of the same,” which may not be what your company needs to achieve future goals.

Using AI in this way won’t be help organizations predict what they need to achieve future goals. AI is essentially “driving in the rearview mirror” – it is based on what has been done in the past. That’s why AI can’t replace recruiters, who have specific knowledge on the best types of people to hire to meet certain skillsets that will move a company forward.

How to spot potential bias in AI

The possibility of bias in AI training sets won’t occur to many algorithms designers, so it is up to the organizations that are deploying these algorithms to ask the right questions about what testing has been done to ensure bias was not trained into the algorithm itself. For example, if you’re considering video software that analyzes nonverbal communication to predict candidate quality or a pre-assessment that claims to predict job performance, ask whether there were observed group differences in the training data. If they can’t tell you, think twice about using it.

You’re still smarter than AI

Use AI to augment your hiring wisely. No amount of AI can replace following best practices in hiring, like identifying key skills and values before sourcing candidates and using structured interviewing. Some AI can help improve these best practices and get you closer to your goals, faster. Just make sure you have your eyes open for potential biases along the way.

Chatbots Are the New Phone Interview

Chatbots Are the New Phone Interview

What is the purpose of a phone screen?

What is the purpose of a phone screen?

We asked Jim Stroud, Global Head of Sourcing and Recruiting Strategy for the Randstad Sourceright Talent Innovation Center. Here’s what he said:

“A phone screen is generally perceived as an effort to gauge the qualifications and interest of a candidate. However, I see it as more than that, especially when representing a client. A phone screen is an opportunity to make an indelible mark on someone we might hire, someone who might refer a candidate, someone who might consume the products or services of our client and someone who may rave about the recruitment experience so much that their testimonial on social media serves as a recruiting vehicle in and of itself.”

Additionally, in a recent blog post titled The Best Phone Screen Interview QuestionsRobert Half similarly highlights the importance of phone screens saying, “a candidate’s answers to key phone screening interview questions can allow you to speedily identify the most promising candidates.” The post goes on to share a list of questions aimed at uncovering a candidate’s work style, soft skills, technical skills and expectations for the position.

When it comes down to it, recruiters use phone screens to achieve three things:

  1. Present information about the job to the candidate
  2. Capture information about the candidate
  3. Be empathetic and engaging for the candidate

These three outputs are vital, allowing recruiters to make informed decisions on whether to move candidates forward or not. Monster and G2V Careers reports that recruiters spend 78,352 minutes on the phone per year or roughly 63% of a 40-hour work week.

By the Numbers
Source: Monster

This got us thinking…

What if we could achieve the outcome of a phone screen without actually having a phone screen?

When we began testing our AI chatbot for recruiters, Wendy, we asked ourselves:

  • Would this save recruiters hours of time each week?
  • Would this be an engaging and empathetic experience for candidates?
  • Would this capture the necessary information to further decision-making capabilities?

Our hypothesis was “yes,” we can replicate the outcome of a phone screen without actually conducting a phone screen. In our early beta stage, Wendy has begun validating this hypothesis. She pre-screens applicants via chat (think: text, Facebook messenger or web) and then delivers the transcript (as well as her recommendations) to recruiters. Here’s what we’re seeing so far:

1. Better Candidate Experience

Recruiters have a lot on their plate, especially when over half their week is spent on phone calls. As a result, many phone screens are rushed and distracted, leaving candidates feeling unheard. Wendy, on the other hand, is patient. She doesn’t have the same time restraints as humans and can chat with candidates whenever and for as long as they wish. For corporate positions, candidates are spending around 31 minutes chatting with Wendy, while candidates for more blue collar positions are engaging for 7 to 11 minutes.

2. Better Notes & More Complete Candidate Profiles

Following a chat with an applicant, Wendy shares the transcript directly with recruiters. As a result, recruiters are learning information about applicants outside their cover letter, resume and LinkedIn profile — without having to take notes or conduct any research.

With the Wendy chat transcript, recruiters have a robust profile on every applicant before they ever reach out. The information is detailed and presented uniformly, so if hiring for a position is put on hold and resumed months later, there’s no knowledge gap or need to re-assess the applicant for fit. With Wendy, candidate fit is no longer determined by the note-taking skills of the recruiter. Regardless of how detailed their notes are, at some point, a recruiter will be under the weather and forget to capture an important point or their computer will crash, capturing nothing at all. Wendy removes the subjectivity of recruiters’ notes and the effect they have on a candidate’s standing.

3. More Intelligent & Knowledgeable Conversations

Wendy allows recruiters to pre-qualify ahead of scheduling a phone interview. This means two things: (1) recruiters are taking less phone calls and (2) the phone calls they do take are more informed. With more information about an applicant available to them, the initial conversation flows better and is more relevant.

In some cases, recruiters have moved candidates straight to the in-person interview after reviewing the Wendy chat transcript. We expect this to happen more and more as Wendy’s knowledge base and understanding of various roles and domains grows.

Looking Forward

When you think back to the best interviews you’ve had (whether as an interviewee or interviewer), it usually has something to do with the quality of conversation. People remember really great conversations. Our goal with Wendy is to allow better flowing and informed conversations to occur. By automating the outcome of the pre-screen process, recruiters can focus on listening and candidates can focus on sharing their story.

About the Author:

Bailey Newlan is the Content & Growth Marketer at Wade & Wendy, a New York City-based startup on a mission to make hiring more human. Wade & Wendy is a conversational engagement platform for recruitment automation. To connect, reach out to Bailey via LinkedInTwitter or Medium.

P.S. If you went down on SourceCon, give Bailey a shout at bailey@wadeandwendy.ai

 

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How to Write Great Job Descriptions: 15 Science-Backed Tips

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Whether your company needs to fill a new position or replace an existing employee, it is incredibly important to have the right job description to attract the talent you want.

Crafting that description is not an easy thing to do, especially considering that 63% of all new job openings in 2016 came from the creation of new positions.  So, how do you create a compelling and effective job description?

While there is no one-size-fits-all template for every position, there are some specific tips that can improve the quality of your posting. These tips can increase the number of applicants, and hopefully help you find just the right fit. Once you have it written, make sure you consider all of the available job posting sites on the web to ensure you are getting eyes on your posting.

Here are 15 science-backed tips to help you write the perfect job description from Employment Background Investigations, Inc. (EBI):

How to Write Job Descriptions Infographic


Source: How to Write Great Job Descriptions: 15 Science-Backed Tips