Boolean Search: Something Every Recruiter in 2019 Should Know

Every recruiter who wants to find top talent in 2019 should know how to perform the advanced Boolean search.

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What is a Boolean search and why is it important for recruiters?

In 2019, we’re dealing mostly with passive candidates. With low unemployment rates, only 12% of people are actively looking for a job.

This is why recruiters must use different methods to source great candidates.

Lately, there has been a lot of buzz around employee referrals and recruitment marketing. But there is another, very effective method you can use to proactively source candidates – Boolean search.

Boolean search is one of those recruitment tactics that everybody has heard of – but nobody really knows who to apply it. It seems complicated and hard to grasp.

Advanced Boolean search can seem a bit intimidating. Those loooong search queries look like math equations. Yuck!

But bear with me for a moment and let me show that learning at least some basic Boolean search tips and tricks is definitely worth a bit of your time and effort.

What are the advantages of using a Boolean search in sourcing candidates?

By using a Boolean search, you can find better candidates faster. You can effectively search through any online repository of potential candidates, such as:

  • Search engines like Google, Yahoo or Bing
  • Social networks such as LinkedIn, Facebook, Twitter, Instagram, etc.
  • Search resume databases
  • Applicant Tracking System.

Thus, using a Boolean search will make your life easier and save your time and money!

How to do a Boolean search?

It’s quite simple actually. You go to Google, type in your keywords and add a few additional words (called operators) and symbols (called modifiers) to get more relevant results.

There are 3 key operators: AND, OR and NOT.

There are also 3 key modifiers: asterisk (*), quotation marks (“”) and parentheses (()).

This 6 words and symbols are at the core of Boolean search.

How to use Boolean search operators and modifiers?

If I got you interested and you would like to know how to use these operators and modifiers, check out our comprehensive, but easy to understand Boolean Search Guide for Recruiters.

Don’t want to bother with learning Boolean search?

Luckily, you don’t have to. 😉
As I said, it’s 2019. These days, you can simply type your keywords into advanced sourcing tools and let them do their magic.

Ever heard about TalentLyft?

Our recruitment software TalentLyft has a powerful, machine learning powered sourcing solution as well as sourcing extension.

Check it out! 🙂

 

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Top 5 Recruitment Software Statistics

Discover the proven research-based benefits of using a modern recruitment software!

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Are you using a recruitment software?

Using a recruitment software has many benefits. Some of the most commonly cited are the following:

  • Increased efficiency
  • Time saving
  • Cost saving
  • Improved reporting
  • Higher quality of hire
  • Reduced IT department’s  involvement
  • Reduced marketing department’s involvement.

In short, a recruitment software should help you find the best hires, in the shortest amount of time, for the least amount of money. It will also enable you to own the whole recruiting process, without depending on your marketing and IT department.

It sounds perfect, right? But is it really like that in practice? Let’s take a look at the data and find out!

Recruitment software statistics you need to know

Here is a list of the top 5 proven, research-based recruitment software statistics you need to know:

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Statistic #1: A majority of companies use an applicant tracking system (ATS)

A research Capterra conducted has shown that:

  • 75% of recruiters use a recruiting or applicant tracking software.

Statistic #2: Almost all best-in class companies use a recruitment software

According to finding from Jobscan’s research:

  • Over 98% of fortune 500 companies use a recruitment software

Statistic #3: Using a recruitment software has positive impact on hiring

According to Capterra’s research:

  • 94% of recruiters and hiring professionals say their using a recruitment software has positively impacted their hiring process.

Statistic #4: Recruitment software improves time to hire

GettApp’s research has found that:

  • 86% of recruiting professionals say that using a recruitment software has helped them hire faster.

Statistic #5: Recruitment software improves the quality of hire

GettApp’s research findings show that:

  • 78% of recruiters say that using an ATS has improved the quality of candidates they hire.

Looking for a better recruitment software?

A great recruitment software will help you achieve your recruitment goals and turn your everyday problems into opportunities. If your current recruitment software isn’t doing its job, you should think about finding the one that will.

In our guide “How to Evaluate and Choose the Best Recruiting Tool” you’ll learn exactly how to compare, evaluate and choose the best recruiting tool that will perfectly fit your hiring needs and your budget.

5 Great Recruitment Marketing Tactics You Should Be Using

Want to attract top talent? Check out the list of the great recruitment marketing tactics you should be using…but you probably aren’t.

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Want to attract top talent?

In a candidate driven job market, HR professionals have to be innovative in order to attract top talent’s attention.

This is where recruitment marketing comes in. Recruitment marketing is HR’s latest tool for attracting candidates. By applying marketing methods in recruiting, you can get candidates interested in your company and eager to apply for your open positions.

➡️ Download free eBook: Most Productive Recruitment Marketing Strategies!

Recruitment marketing can help you differentiate your company. Using proven marketing tactics, you can attract candidates attention and get them to apply to your open job positions.

In the following text, you will discover 5 effective recruitment marketing tactics your probably aren’t using – yet!

Top 5 recruitment marketing tactics

Here are the top 5 smart recruitment marketing tactics:

Tactic #1: Create diversified recruitment content

One of the best ways to attract your ideal candidates is with interesting and useful recruitment content. There is a myriad of different types of recruitment content for each step of the candidate’s journey. Here are a few examples:

  1. Blogs
  2. Emails
  3. Newsletter
  4. Videos
  5. Webinars
  6. White papers, case studies and eBooks
  7. Infographics, diagrams, flowcharts & graphs
  8. Checklists
  9. Mini games and competitions.

Tactic #2: Upgrade your career site

A perfect career site explains who your company is, what you do and contain information about your company culture, values and work environment. It also invites potential candidates to browse your open job positions and makes it easy for them to apply.

When was the last time you updated your career site? I don’t mean job ads. Did you publish the photos of your new office? Updated your employee page? Added new perks and benefits? Make sure to keep your career site up to date!

Tactic #3: Use social media

Social media recruiting is another important tactic used in recruitment marketing. You can use social media to find great candidates and promote your recruitment content.

You should start by building a social media recruitment strategy. You should also get familiar with the best tips for recruiting on the most popular social media networks: LinkedIn, Instagram and Facebook.

Tactic #4: Utilize employee advocacy

Encourage your employees to become your employer brand ambassadors. Ask them to write an article for your career blog, take photos of everyday life at your office and share it on social media, explain why they like to work at your company in a video or write a review of your company on Glassdoor.

Tactic #5: Experiment!

Measure the results of your recruitment marketing tactics. Once you find areas you want to improve, start experimenting to see what gets you the best results. You can use A/B testing, test different landing pages, job ads, calls to action, etc.

A specialized recruitment marketing software will enable you to automate, streamline and improve your recruitment marketing process. It is affordable, easy to use and our customers love it!

 

The Top Must-Have 10 Recruiting Software in 2019 [INFOGRAPHIC]

Check out the infographic with the top 10 must-have recruiting software in 2019!

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List of the top must-have recruiting software in 2019

Which different types of HR tools do successful HR professionals and recruiters use to up their recruiting game?

Here is the list of the top 10 must have recruiting software that can completely change the way you attract, find, choose and hire top talent.

Infographic: Top 10 must-have recruiting software in 2019

Here are the top 10 must have recruiting software nicely put in one handy infographic:

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Recruiting software #1: Applicant Tracking System

An Applicant Tracking System (ATS) serves as a database with all of the applicants’ profiles, it helps interview scheduling, candidate screening and evaluation and enables easy team collaboration and communication.

Recruiting software #2: Recruitment Marketing Software

Recruitment Marketing Software offers features for implementing the most important recruitment marketing important strategies, such as employer branding and social media recruiting. With this software, you can also create your perfect career site based on your needs and your brand identity.

Recruiting software #3: Candidate Relationship Management Software

Candidate Relationship Management (CRM) Software Candidate Relationship Management (CRM) Software helps recruiters to achieve timely, relevant and personalized communication with their current and potential future job candidates.

Recruiting software #4: Candidate Sourcing Software

Candidate Sourcing Software is a recruitment software specialized in finding qualified candidates. With Candidate Sourcing Software, recruiters can scan millions of online profiles to retrieve passive and active candidates’ details including email addresses, resumes and more.

Recruiting software #5: Video Interviewing Software

Video Interviewing Software enables recruiters to conduct distance live video interviews with candidates from anywhere around the world, quickly and easily.

Recruiting software #6: Candidate Assessment and Testing Software

With Candidate Assessment and Testing Software, employers can quickly and easily test their candidates’ knowledge, technical and soft skills and traits needed for success in a certain job position.

Recruiting software #7: Employee Referral Software

With Employee Referral Software, you can create and send engaging employee referral campaigns and ask your employees to recommend suitable candidates for job positions you are looking to fill.

Recruiting software #8: Background Check Software

A Background Check Software is a specialized software created to automate an employment background check and perform a reliable search of a criminal background and do a thorough vetting of new staff before hiring.

Recruiting software #9: Employee Advocacy Software

An Employee Advocacy Software is a specialized recruitment tool created to help companies turn their employees into their employer brand ambassadors and share curated, pre-approved content across their social network in a fast and simple way.

Recruiting software #10: Job Boards and Aggregators

Job Boards are websites where employers directly post their open job positions.

Job Aggregators are websites that search the web and collect job ads from multiple sources and display them on their site, linking them to the original job ad.

 

How Office Design Can Inspire Employees and Keep Them Motivated

Close to one-third of your life will be spent in your chosen profession, in some cases probably more than that. If you’re going into a traditional office environment for work Monday through Friday, then you’ll be spending that third in the same place looking at the same walls for close to 90,000 hours. There’s a good chance that the way your work environment is designed can greatly impact how you feel coming in each day.

Office design is crucial for boosting employee morale and efficiency. People are more likely to accomplish more in a day if they enjoy the space that they’re in, which is why a modern design and comfortable atmosphere is key. You can feel free to embrace your company’s brand personality within the office as well — for example, if you’re a whimsical company, play with space to create that sense.

By creating a desirable atmosphere, you’ll be helping employees feel their best so they can work their best. You’ll also be helping to promote an office culture that takes regular breaks, believes in being comfortable while working, and offers employees the best environment you can. Your team will appreciate being in a space they enjoy and your company will see the results.

Design Impacts Productivity

You may not have initially realized it, but the actual floor plan of your company can communicate goals and objectives to your team. You’ll need to thoroughly understand and analyze your company’s needs and standards for the day-to-day workflow in order to design the best possible floor plan. Think of it like this: if your company needs teams to collaborate together frequently, you’ll want an open floor plan over rows of cubicles.

You’ll also want to be sure you’re incorporating encouragement to take breaks as a healthy work-life balance is important for equally healthy workers. Putting in a comfortable and accessible break room will encourage employees to take their regularly scheduled breaks and lunch hours. It may also be worth it to stock snacks regularly in the break room to further facilitate people spending time in there.

Between allowing coworkers to collaborate and talk with one another easily, and providing a comfortable place to take regular breaks, you’ll be giving your teams the best resources to be energized and encouraged in their day-to-day work. Just like the life of each team member, your office should be balanced and efficient — not burnt out and tired. In this way, the design of your office not only communicates objectives, but values.

Stand Out From the Crowd

Of course, you also don’t want your office to look just like everyone else’s. Having an office that stands out in people’s minds from others they’ve seen can be a competitive draw when hiring new talent. Remember: people are planning on spending 40 hours a week in their offices, they’re going to take design into account when deciding whether or not to work with your company.

One way to stand out is to bring a little greenery into the office and not just the run-of-the-mill office fern we see so much. Succulents are low-maintenance, come in many varieties, and can add a modern touch to any office. Also, it’s been shown that offices with greenery can boost positive physiological impacts in the people who work there.

Finally, consider hiring a local artist or muralist to create art especially for your office. Facebook, for example, has been commissioning artists to paint in its office since 2005 and the project has since expanded into a full-on artist residency program. Art can make your office unique while bringing in a diverse view of the world that can help to inspire your teams throughout the week.

Tips and Tricks

There is no wrong way to design your office, but going in with a plan is always a good idea. You should decide what kind of ambiance you want to create for your employees. For example, if you want the office to feel cozy and comfortable, installing a fireplace in a shared area could be a great place for people to curl up and enjoy their lunch or plug away on a project for the afternoon.

If you’re looking for a space that’s more sleek and modern, then clean lines and a strict color palette can help maintain this. You may also want to consider custom tables that you can design to your specifications to match the tone of each room in the office. It’s really all about what you want to evoke in people as they enter each room and set to work for the day.

Finally, having accessible entryways and ergonomic seating is always a must when it comes to employee access and safety. Working in an office may not seem like it’s dangerous, necessarily, but injuries like back pain and carpal tunnel are common if not given the proper positioning and seating. You also want to make it possible for all types of people to enter the workplace — for both employees and potential clients.

Overall, creating a beautiful and inviting office environment is worth the investment. You’ll have an easier time attracting new talent because they’ll want to be in the space you’ve created. Additionally, your current employees will be happier and more relaxed at work, helping to improve your company overall.

Top 25 Questions You Should Ask in Your Exit Interviews and Surveys

Asking these questions will help you retain your best employees and attract new talent!

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The importance of asking the right exit interview or survey questions

Unfortunately, most employer neglect exit interviews and surveys. In the current candidate driven job market, it is understandable that most employer rush into recruiting to find a suitable replacement.

However, conducting exit interviews or surveys is a crucial part of the offboarding process, both for the departing employee and the employer. Exit interviews provide closure for both parties.

But exit interviews and surveys are especially useful for an employer. Effective exit interviews can help improve the company’s bottom line by reducing turnover and​ ​the​ ​associated​ ​costs ​of​ ​hiring​ ​and​ ​training ​new ​employees.

In order to reap all the benefits of exit interviews or surveys, it is important to ask the right exit interview questions.

Selection of the best exit interview questions

Here is the list of the top 25 exit interview questions you should ask in your next exit interview or a survey:

Reasons for leaving the company

  • What prompted you to start looking for another job?
  • What was the biggest factor that led you to accept a new job?
  • What makes your new position more attractive than the present job?

Job satisfaction

  • What did you like most about your job?
  • What did you dislike the most about your job?
  • Did you have all the tools and resources you needed to effectively do your job?

Work rewards

  • Were you happy with your benefits, perks and other incentives?
  • Do you think our company offers competitive compensation for your position?
  • Do you believe your work was adequately recognized and appreciated?

Workplace relationships

  • What was your relationship with your manager like?
  • Did you get along well with your team members?
  • How would you describe your working relationship with your colleagues?

Learning and advancement opportunities

  • How would you evaluate the quality of the training you received?
  • Was the feedback you received about your performance timely, helpful, and specific?
  • Do you feel like you’ve had enough opportunities for growth and career advancement at our company?

Company culture and work environment

  • How would you describe our company culture?
  • What could be done to make this company a better place to work?
  • Is there a culture of teamwork and cooperation within the organization?

Workplace policies and procedures

  • Do you think our company’s policies are adequate?
  • Have you ever experienced any discrimination or harassment while working in this organization?
  • Do you have a say in the organization’s policy changes?

Employee brand ambassador score

  • Would you recommend our company to your friend as a great place to work? Why?
  • Would you consider working with us again in the future?
  • On a scale of 1 to 10, how would you rate your employee experience in our company?

Bonus exit interview question

  • What skills and qualifications do you think we should look for in your replacement?

Want to learn more about exit interviews and surveys?

➡️ For useful tips and best practices on conducting effective employee exit interviews and surveys, check out The Ultimate Guide for Conducting Effective Exit Interviews!

How Surveys Can Help Improve Both External & Internal Company PR

Information serves a large variety of purposes in business. Specifically, looking back through annual information can help a business determine where their shortcomings are, as well as their strong points, which can help them decide what areas of their business they should grow or scale back on. There are a few ways to gather this data, but depending on the information you’re looking for, surveys are often the best way to understand both the internal and external perception of your business.

Survey Uses for Management

Company surveys can indicate a lot of things about a company, such as receptiveness to customers and employees, and caring about quality and ambition. When a company holds surveys within their personnel, either for specific departments or general employees, it can sometimes indicate that there is a business practice concern they are trying to work out. Depending on what questions are being asked of their workers, surveys often gives employees the impression that their company cares about them and that if there are concerns they want to bring up, they can be addressed.

If you’re considering using a survey to gain an understanding of employee satisfaction or what employees are looking for in the workplace, make sure you use an effective survey method that follows guidelines for effectiveness to achieve optimal results. This may include a platform that will allow you to ask both open- and close-ended questions, as well as survey channels that are convenient, like SMS. Another important aspect of surveys is to ask the right questions by using careful phrasing in order to receive the type of response you’re looking for.

Employee surveys can help your company come to solutions regarding business structure changes you’re considering making. They are a good way to gauge interest if you’re seeking to begin outsourcing work to freelancers rather than in-house workers. Although these decisions can be controversial, 11 percent of the U.S. workforce get their full income from gig economy, so it’s not uncommon to do so. In fact, there may be a significant number of employees seeking the benefits of gig economy work, such as heightened independence, flexibility, and at times better pay. If you’re gauging employee interest for a change like this, a survey could help your company establish goals surrounding prospective changes.

Improving External Company PR

Surveys can also provide companies with an idea of the areas that your PR team should work to address. A company’s reputation can be instrumental to its success, and if there’s any ongoing speculation about areas of your company, your PR team should be dedicating resources to addressing them. It is then up to the company to make both internal and external changes to get down to the root of the problem.

Although seeking out client reviews is generally a good practice, especially considering that most individuals seek out company reviews before getting involved with a company, surveys allow companies to receive a more thorough understanding of the customer experience. It also gives customers and clients a chance to voice their concerns before any incident that occurred becomes so overlooked that there is no hope in getting their business back.

Although clients are arguably the most important audience for a company, a business cannot succeed without all of the cogs in the wheel that keep the business turning; such as clients, employees and suppliers. It’s important to have a skilled accounting department prepared to handle accounts for your business to ensure suppliers are receiving the attention they need. If your company takes too long to pay clients and vendors, it reflects poorly on your company’s reputation. Therefore, if there are ongoing issues in this field, your company may want to consider adopting accounts payable automation to help facilitate these processes.

If surveys indicate low satisfaction rates due to a lack of innovation or slow growth within the company, consider incorporating some new tech trends that are capable of redefining your business. These can include hiring cybersecurity professionals to limit the number of IT incidents and incorporating AI, chatbots and predictive analytics to help with hiring processes. New technology can help facilitate many steps in business, and by finding small ways to innovate, your company can start to improve its internal and external perception.

Surveys can be helpful in understanding where you company stands to improve and can give you an idea of the ways your clients and employees want to see you innovating. By regularly surveying personnel, as well as clients and other companies you associate with, you can ensure that satisfaction is high and that any ongoing issues are taken care of before they become a PR concern. Internal and external company PR are both almost equally important, and it’s vital to the success of your company to ensure you’re taking care of both.

How to Recruit Millennials and Keep Them Motivated

There’s no doubt that millennials have transformed the way the traditional workplace functions. Millennial employees bring creative thinking skills and radically different attitudes towards work to the table — aspects that are integral when it comes to organizational success. Recruiting millennials and keeping employees satisfied at work requires a significant shift in thinking as opposed to previous generations. HR professionals play an important role in implementing new strategies to ensure that millennials stay motivated at work. Here are some ways to attract and retain the best of millennial talent:

Market to Millennials

To get your organization’s name out there and attract younger talent, it’s important to market in a way that is suited to a millennial’s lifestyle. Traditional methods of marketing won’t stand out to millennials; instead, they will propagate the image that your organization is old-fashioned, even if it truly isn’t.

To recruit millennials, you first need to reach them. An article on Entrepreneur recommends using high-quality video to get the attention of skeptical millennials. For instance, as opposed to simply posting in the job classifieds, consider making a recruitment video that details what you’re looking for in a candidate, and why your organization is one that millennials would want to work for.

Creative advertising will generally have better results with millennials than standard marketing techniques. As stated in the article, “Millennials are largely fed up with traditional methods of advertising, and while they want information, they want to select it instead of having it forced upon them.” Millennials tend to trust people in their social networks, and so, utilizing social media marketing strategies is a prudent way to get your company’s name out there.

Similarly, using Search Engine Optimization (SEO)  is a great way to make your presence known. As defined by RivalMind, SEO is “a process that helps a business become ‘more search engine friendly’ and rank higher on sites like Google, Yahoo, Bing, and others.” This is especially appealing to millennials, who want instant information at the click of a button, and will often not look past the first page of search results.

Create a Culture of Care

Workplace culture is an important aspect of any organization. As stated by experts at Rutger’s University, “Corporate culture plays a huge part in the success of an organization and can profoundly affect its performance, both positively and negatively. An organization’s culture affects employee retention rates, as well as its ability to recruit new talent. Research has found that culture affects productivity, creativity, work-life balance, and even things such as safety, accident rates, and the process of recovery after missteps or mistakes are made as part of the organization’s operations.”

Millennials, in particular, value a great workplace culture and a variety of company perks. The employees of today find benefits like free breakfasts, nap rooms, mini-gaming arcades, and pet-friendly policies very appealing. Furthermore, the physical layout of the office plays an important role in keeping millennials motivated. Thus, you might want to consider utilizing an open floor plan to increase collaboration or even adopting an activity based office design. Office Boy states that “The purpose of an activity-based office fit out is to create different work areas that are best suited to different tasks.” Activity-based office designs are well-suited for millennials, who prefer dynamic workplaces rather than being bound by the four walls of a cubicle. This holistic culture creates a rounded sense of well-being in the workplace that attracts millennial employees.

Provide Ample Learning Opportunities

Millennials value the opportunity to learn different skills through the duration of their jobs. They want to be challenged, and want a career that allows them to develop intellectually. Millennials want to become as marketable a possible, and ironically, the more marketable you make them, the more likely they are to stay at your organization. In fact, according to the Gallup School of Management, 80 percent of employees say that job training is key to keeping them as employees.

To ensure that your young employees feel like they’re continuously learning, consider offering training programs to help them hone various skills. Help them create a personalized career path, with regular check-ups to ensure that they are meeting their own personal career goals, as well as company growth objectives. You could also provide a mentor or coach to ensure that millennial employees are constantly learning something new, under superior guidance.

As we’ve mentioned in a previous article on what millennials really want from work, “Millennials want to be coached: they crave and respond to a good, positive coach. Overall, Millennials want feedback 50% more often than other employees. Their number one source of development is their manager, but only 46% thinks that their manager delivered on their expectations for feedback.” Providing supportive leadership and critical feedback is key when it comes to keeping millennials motivated and satisfied at work.

Allow for an Entrepreneurial Lifestyle

Published findings from Millennial Branding show that 61 percent of current high school students (Generation Z) said they “prefer pursuing business ownership as an entrepreneur instead of working as an employee.” This information is crucial when it comes to millennial recruitment and retainment strategies. To foster an appealing entrepreneurial vibe at work, you will have to incorporate strategies that allow employees to be their own bosses.

One way to do this is to make allowances for remote working, or telecommuting. This gives employees the ability to work from anywhere, make their own schedules, and promote a healthy work-life balance. Today, remote working is extremely popular. In fact, a study released by Zug, a Switzerland-based serviced office provider, shows that about 70 percent of professionals work remotely at least one day of the week, while 53 percent work remotely for about half the week. So if your organization hasn’t yet made allowances for telecommuting, then they’re way behind the curve. Other strategies for promoting workplace flexibility and independence include providing volunteer opportunities, encouraging employees to go out during lunch breaks, and even providing on-site health and fitness classes.

Hiring millennial employees is essential to keeping the workplace current. As stated in an article on Forbes, “Millennials have been transforming the workplace for the past decade or so, emerging on the scene with new attitudes and striking characteristics that inspired excitement and resentment from previous generations.” Although the “excitement and resentment” can be challenging to deal with at times, recruiting millennials and keeping them adequately motivated is absolutely necessary to succeed as a business.

tips for writing an effective cold recruiting email

6 Tips For Writing an Effective Cold Recruiting Email

It all begins with a humble email. Written the right way, it makes candidates fall in love with your company even before they come on board.

Written the wrong way… Yours is not the only company looking for new people.

A great recruiter can persuade a hire even before they open a cold recruiting email. But to get to that point you have to invest a lot of time into building the right outreach strategy. There are several tips that will work for any kind of a recruiter.

#1 — Find a way to contact potential hires by email

Looking for candidates on LinkedIn? It might be tempting to send potential hires an InMail message. But InMails have some problems. You have a limited amount of them and many candidates don’t check their LinkedIn inbox.

But everyone checks their email. Sending an email shows that you care enough about a potential hire to find their address.

Recruiters on LinkedIn might be interested to check out LeadGibbon. It extracts business email addresses and exports them to Google Drive. A cold email has more chances to succeed if it’s in the right inbox.

#2 — Research comes first

You get a single shot to capture the attention of your candidate. It’s important not to skimp on research. Find out their interests, hobbies and previous experience. It all can be used to build a better relationship.

The research will help you understand whether a candidate is a good fit for your company. Jot down all the information you find, as it will be essential for personalizing your email.

#3 — Make your cold email as short as possible

Different recruiters make different cold email mistakes. But one is particularly widespread — a long email. Sending the full job description in an initial email is a great way to be ignored.

To make people read your emails, cut the fat. Explain how you found the candidate, why the position will be good for them and end with a call-to-action. Aim for 3-5 sentences. Consider using apps like Hemingway to check if your message is easy to read.

If the candidate is interested, you’ll have all the time in the world to discuss details in a follow-up.

#4 — Subject lines shouldn’t be dull

A generic subject line (‘Job offer’) blends with other emails in candidate’s inbox. Instead, try to find a way to make it intriguing — or even fun.

Here’s an example. Saw pictures of cats in your candidate’s Instagram feed? A subject line like ‘We at [company] are looking for a professional admirer of cats’ will guarantee you a positive reply. Think out of the box (here are some ideas to get you started).

#5 — Personalize, personalize, personalize

Cold recruiting emails is about your candidate — not about your company. Personalization doesn’t end with a subject line.

For example, compliment a potential hire on the blog post they published. This will show them that you’re following their work. You can also mention your candidate’s hobbies, side projects or mutual acquaintances. Building relationships is the best way to secure the hire.

#6 — Refute objections before they happen

Your cold recruiting email should be short. That doesn’t mean it should be meaningless. Use it to reference candidate’s doubts before they have a chance to voice them!

Here’s an example. If your candidate works in a much bigger company, they probably receive a big paycheck. To persuade them to switch, highlight why your project will be a better fit for their interests. This way, you’ll instantly position your offer as a dream job, which will overshadow smaller salary.

Start writing better recruitment emails, today

You can spend a lifetime trying to find the perfect cold email recipe. But the tips we outlined above should be enough to get you started. Research your candidates, personalize your message and find the appropriate channel to get in touch with them — and you’ll already be ahead of your competition.

 

Author
Steven Leadgibbon authorSteven is the Head of Content at LeadGibbon, a one-click tool for sales teams to find email addresses and other data for their leads. When he’s not busy with research for his latest article, Steve is binge-watching 80s horror movies or playing pick-up basketball with friends.

 

Six Out-of-the-Box Employee Recruitment Methods (and Why You Should Innovate on Them)

Recruiting employees is similar to finding a mate or a life partner. Just because someone can fill that role does not mean they’re the best fit for you or that they’re able to bring something new to the table. Also, like dating, to find the best, you have to be the best. Now apply this to employees: what makes them the best?

It’s important to hire people who can not only perform a job well but who bring something new to the table. You want employees who go beyond the call of duty. In order to find innovative employees, you need to challenge them and know they’re up to it. Every step of the recruiting process as we know it allows and even calls for out-of-the-box thinking — we employers just never think to actually utilize our brains as we should!

There are already companies finding ways to innovate the recruiting process across the world — now it’s your turn. Think of the following these jumping-off points to create a strategy that will get you the most creative, intelligent, and hard-working applicants.

Weed Out the Bad Fits

Streamlining the applicant review process means narrowing your search, and technology does an excellent job of doing just that. Following the trend of, well, the augmented workforce, some employers are relying on AI recruiting systems. Because of this technology, resumes can be screened faster, and interview requests and rejection letters can be sent automatically with the click of a button.

Test Their Wits

Writing up a job description for potential applicants can be a chance to test your own creativity. Oftentimes it’s a mundane task. Something to keep in mind is that if you’re bored writing it, potential applicants may be bored reading it. Find a way to test their wits. Offer details and challenge them. Make it so anyone who applies comes in on their toes and is ready for anything you throw at them. This could be done in a number of ways: encouraging potential future employees to solve a work problem that could arise, hearing about their ideas for what a company needs, or asking how they might market a particularly niche product. The point is to hear how they may actually do the job in real life and get in their head a bit!

#SocialMedia

Do you work in a niche industry? Use social media to narrow down your search of people who possess the skills to excel in your niche. Utilize images and hashtags to attract the right kinds of applicants in addition to finding applicants you want to pursue! While some argue it has downsides regarding the way society communicates with each other, it’s also a way in which most people are connected to each other.

Pay Attention to Generation Y

If you use social media (see the last point), you will undoubtedly learn some new things about the kind of people in your field. Primarily, though, you’ll probably learn quite a bit about millennials (otherwise known as Generation Y, defined as being born roughly between 1977 and 1995). Right now, millennials are making a huge impact on business as we know it. Because of the things they value, social progress and ethics have been more often introduced into business decisions, advertising happens on social media, and more and more people are working remote. This generation is changing the game — so pay attention!

Try New People

It may be worth it to step outside of your comfort zone in what you look at in an applicant. Do they have odd, miscellaneous skills or work experience listed on their resume? Do they speak in ways that are unconventional within their cover letter? If they fit your requirements but seem like a weird match, try exploring that a little bit. You may find a drive and passion unmatched by your typical candidates.

Explore New Technological Channels

LinkedIn — the networking giant itself — posted an article last year about new ways to advertise your openness to applicants. They listed television ads, virtual reality, and using digital media as a whole to do this. The point is that you need to be where people converge and interact with technology. Rather than letting them come to you, go to them. You never know who or what you’ll find, and it may be the best decision you make!

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How have you jumped out of the box in searching for new applicants? Has it served you well? Feel free to let us know in the comments below!