How Office Design Can Inspire Employees and Keep Them Motivated

Close to one-third of your life will be spent in your chosen profession, in some cases probably more than that. If you’re going into a traditional office environment for work Monday through Friday, then you’ll be spending that third in the same place looking at the same walls for close to 90,000 hours. There’s a good chance that the way your work environment is designed can greatly impact how you feel coming in each day.

Office design is crucial for boosting employee morale and efficiency. People are more likely to accomplish more in a day if they enjoy the space that they’re in, which is why a modern design and comfortable atmosphere is key. You can feel free to embrace your company’s brand personality within the office as well — for example, if you’re a whimsical company, play with space to create that sense.

By creating a desirable atmosphere, you’ll be helping employees feel their best so they can work their best. You’ll also be helping to promote an office culture that takes regular breaks, believes in being comfortable while working, and offers employees the best environment you can. Your team will appreciate being in a space they enjoy and your company will see the results.

Design Impacts Productivity

You may not have initially realized it, but the actual floor plan of your company can communicate goals and objectives to your team. You’ll need to thoroughly understand and analyze your company’s needs and standards for the day-to-day workflow in order to design the best possible floor plan. Think of it like this: if your company needs teams to collaborate together frequently, you’ll want an open floor plan over rows of cubicles.

You’ll also want to be sure you’re incorporating encouragement to take breaks as a healthy work-life balance is important for equally healthy workers. Putting in a comfortable and accessible break room will encourage employees to take their regularly scheduled breaks and lunch hours. It may also be worth it to stock snacks regularly in the break room to further facilitate people spending time in there.

Between allowing coworkers to collaborate and talk with one another easily, and providing a comfortable place to take regular breaks, you’ll be giving your teams the best resources to be energized and encouraged in their day-to-day work. Just like the life of each team member, your office should be balanced and efficient — not burnt out and tired. In this way, the design of your office not only communicates objectives, but values.

Stand Out From the Crowd

Of course, you also don’t want your office to look just like everyone else’s. Having an office that stands out in people’s minds from others they’ve seen can be a competitive draw when hiring new talent. Remember: people are planning on spending 40 hours a week in their offices, they’re going to take design into account when deciding whether or not to work with your company.

One way to stand out is to bring a little greenery into the office and not just the run-of-the-mill office fern we see so much. Succulents are low-maintenance, come in many varieties, and can add a modern touch to any office. Also, it’s been shown that offices with greenery can boost positive physiological impacts in the people who work there.

Finally, consider hiring a local artist or muralist to create art especially for your office. Facebook, for example, has been commissioning artists to paint in its office since 2005 and the project has since expanded into a full-on artist residency program. Art can make your office unique while bringing in a diverse view of the world that can help to inspire your teams throughout the week.

Tips and Tricks

There is no wrong way to design your office, but going in with a plan is always a good idea. You should decide what kind of ambiance you want to create for your employees. For example, if you want the office to feel cozy and comfortable, installing a fireplace in a shared area could be a great place for people to curl up and enjoy their lunch or plug away on a project for the afternoon.

If you’re looking for a space that’s more sleek and modern, then clean lines and a strict color palette can help maintain this. You may also want to consider custom tables that you can design to your specifications to match the tone of each room in the office. It’s really all about what you want to evoke in people as they enter each room and set to work for the day.

Finally, having accessible entryways and ergonomic seating is always a must when it comes to employee access and safety. Working in an office may not seem like it’s dangerous, necessarily, but injuries like back pain and carpal tunnel are common if not given the proper positioning and seating. You also want to make it possible for all types of people to enter the workplace — for both employees and potential clients.

Overall, creating a beautiful and inviting office environment is worth the investment. You’ll have an easier time attracting new talent because they’ll want to be in the space you’ve created. Additionally, your current employees will be happier and more relaxed at work, helping to improve your company overall.

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Top 25 Questions You Should Ask in Your Exit Interviews and Surveys

Asking these questions will help you retain your best employees and attract new talent!

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The importance of asking the right exit interview or survey questions

Unfortunately, most employer neglect exit interviews and surveys. In the current candidate driven job market, it is understandable that most employer rush into recruiting to find a suitable replacement.

However, conducting exit interviews or surveys is a crucial part of the offboarding process, both for the departing employee and the employer. Exit interviews provide closure for both parties.

But exit interviews and surveys are especially useful for an employer. Effective exit interviews can help improve the company’s bottom line by reducing turnover and​ ​the​ ​associated​ ​costs ​of​ ​hiring​ ​and​ ​training ​new ​employees.

In order to reap all the benefits of exit interviews or surveys, it is important to ask the right exit interview questions.

Selection of the best exit interview questions

Here is the list of the top 25 exit interview questions you should ask in your next exit interview or a survey:

Reasons for leaving the company

  • What prompted you to start looking for another job?
  • What was the biggest factor that led you to accept a new job?
  • What makes your new position more attractive than the present job?

Job satisfaction

  • What did you like most about your job?
  • What did you dislike the most about your job?
  • Did you have all the tools and resources you needed to effectively do your job?

Work rewards

  • Were you happy with your benefits, perks and other incentives?
  • Do you think our company offers competitive compensation for your position?
  • Do you believe your work was adequately recognized and appreciated?

Workplace relationships

  • What was your relationship with your manager like?
  • Did you get along well with your team members?
  • How would you describe your working relationship with your colleagues?

Learning and advancement opportunities

  • How would you evaluate the quality of the training you received?
  • Was the feedback you received about your performance timely, helpful, and specific?
  • Do you feel like you’ve had enough opportunities for growth and career advancement at our company?

Company culture and work environment

  • How would you describe our company culture?
  • What could be done to make this company a better place to work?
  • Is there a culture of teamwork and cooperation within the organization?

Workplace policies and procedures

  • Do you think our company’s policies are adequate?
  • Have you ever experienced any discrimination or harassment while working in this organization?
  • Do you have a say in the organization’s policy changes?

Employee brand ambassador score

  • Would you recommend our company to your friend as a great place to work? Why?
  • Would you consider working with us again in the future?
  • On a scale of 1 to 10, how would you rate your employee experience in our company?

Bonus exit interview question

  • What skills and qualifications do you think we should look for in your replacement?

Want to learn more about exit interviews and surveys?

➡️ For useful tips and best practices on conducting effective employee exit interviews and surveys, check out The Ultimate Guide for Conducting Effective Exit Interviews!

How Surveys Can Help Improve Both External & Internal Company PR

Information serves a large variety of purposes in business. Specifically, looking back through annual information can help a business determine where their shortcomings are, as well as their strong points, which can help them decide what areas of their business they should grow or scale back on. There are a few ways to gather this data, but depending on the information you’re looking for, surveys are often the best way to understand both the internal and external perception of your business.

Survey Uses for Management

Company surveys can indicate a lot of things about a company, such as receptiveness to customers and employees, and caring about quality and ambition. When a company holds surveys within their personnel, either for specific departments or general employees, it can sometimes indicate that there is a business practice concern they are trying to work out. Depending on what questions are being asked of their workers, surveys often gives employees the impression that their company cares about them and that if there are concerns they want to bring up, they can be addressed.

If you’re considering using a survey to gain an understanding of employee satisfaction or what employees are looking for in the workplace, make sure you use an effective survey method that follows guidelines for effectiveness to achieve optimal results. This may include a platform that will allow you to ask both open- and close-ended questions, as well as survey channels that are convenient, like SMS. Another important aspect of surveys is to ask the right questions by using careful phrasing in order to receive the type of response you’re looking for.

Employee surveys can help your company come to solutions regarding business structure changes you’re considering making. They are a good way to gauge interest if you’re seeking to begin outsourcing work to freelancers rather than in-house workers. Although these decisions can be controversial, 11 percent of the U.S. workforce get their full income from gig economy, so it’s not uncommon to do so. In fact, there may be a significant number of employees seeking the benefits of gig economy work, such as heightened independence, flexibility, and at times better pay. If you’re gauging employee interest for a change like this, a survey could help your company establish goals surrounding prospective changes.

Improving External Company PR

Surveys can also provide companies with an idea of the areas that your PR team should work to address. A company’s reputation can be instrumental to its success, and if there’s any ongoing speculation about areas of your company, your PR team should be dedicating resources to addressing them. It is then up to the company to make both internal and external changes to get down to the root of the problem.

Although seeking out client reviews is generally a good practice, especially considering that most individuals seek out company reviews before getting involved with a company, surveys allow companies to receive a more thorough understanding of the customer experience. It also gives customers and clients a chance to voice their concerns before any incident that occurred becomes so overlooked that there is no hope in getting their business back.

Although clients are arguably the most important audience for a company, a business cannot succeed without all of the cogs in the wheel that keep the business turning; such as clients, employees and suppliers. It’s important to have a skilled accounting department prepared to handle accounts for your business to ensure suppliers are receiving the attention they need. If your company takes too long to pay clients and vendors, it reflects poorly on your company’s reputation. Therefore, if there are ongoing issues in this field, your company may want to consider adopting accounts payable automation to help facilitate these processes.

If surveys indicate low satisfaction rates due to a lack of innovation or slow growth within the company, consider incorporating some new tech trends that are capable of redefining your business. These can include hiring cybersecurity professionals to limit the number of IT incidents and incorporating AI, chatbots and predictive analytics to help with hiring processes. New technology can help facilitate many steps in business, and by finding small ways to innovate, your company can start to improve its internal and external perception.

Surveys can be helpful in understanding where you company stands to improve and can give you an idea of the ways your clients and employees want to see you innovating. By regularly surveying personnel, as well as clients and other companies you associate with, you can ensure that satisfaction is high and that any ongoing issues are taken care of before they become a PR concern. Internal and external company PR are both almost equally important, and it’s vital to the success of your company to ensure you’re taking care of both.

How to Recruit Millennials and Keep Them Motivated

There’s no doubt that millennials have transformed the way the traditional workplace functions. Millennial employees bring creative thinking skills and radically different attitudes towards work to the table — aspects that are integral when it comes to organizational success. Recruiting millennials and keeping employees satisfied at work requires a significant shift in thinking as opposed to previous generations. HR professionals play an important role in implementing new strategies to ensure that millennials stay motivated at work. Here are some ways to attract and retain the best of millennial talent:

Market to Millennials

To get your organization’s name out there and attract younger talent, it’s important to market in a way that is suited to a millennial’s lifestyle. Traditional methods of marketing won’t stand out to millennials; instead, they will propagate the image that your organization is old-fashioned, even if it truly isn’t.

To recruit millennials, you first need to reach them. An article on Entrepreneur recommends using high-quality video to get the attention of skeptical millennials. For instance, as opposed to simply posting in the job classifieds, consider making a recruitment video that details what you’re looking for in a candidate, and why your organization is one that millennials would want to work for.

Creative advertising will generally have better results with millennials than standard marketing techniques. As stated in the article, “Millennials are largely fed up with traditional methods of advertising, and while they want information, they want to select it instead of having it forced upon them.” Millennials tend to trust people in their social networks, and so, utilizing social media marketing strategies is a prudent way to get your company’s name out there.

Similarly, using Search Engine Optimization (SEO)  is a great way to make your presence known. As defined by RivalMind, SEO is “a process that helps a business become ‘more search engine friendly’ and rank higher on sites like Google, Yahoo, Bing, and others.” This is especially appealing to millennials, who want instant information at the click of a button, and will often not look past the first page of search results.

Create a Culture of Care

Workplace culture is an important aspect of any organization. As stated by experts at Rutger’s University, “Corporate culture plays a huge part in the success of an organization and can profoundly affect its performance, both positively and negatively. An organization’s culture affects employee retention rates, as well as its ability to recruit new talent. Research has found that culture affects productivity, creativity, work-life balance, and even things such as safety, accident rates, and the process of recovery after missteps or mistakes are made as part of the organization’s operations.”

Millennials, in particular, value a great workplace culture and a variety of company perks. The employees of today find benefits like free breakfasts, nap rooms, mini-gaming arcades, and pet-friendly policies very appealing. Furthermore, the physical layout of the office plays an important role in keeping millennials motivated. Thus, you might want to consider utilizing an open floor plan to increase collaboration or even adopting an activity based office design. Office Boy states that “The purpose of an activity-based office fit out is to create different work areas that are best suited to different tasks.” Activity-based office designs are well-suited for millennials, who prefer dynamic workplaces rather than being bound by the four walls of a cubicle. This holistic culture creates a rounded sense of well-being in the workplace that attracts millennial employees.

Provide Ample Learning Opportunities

Millennials value the opportunity to learn different skills through the duration of their jobs. They want to be challenged, and want a career that allows them to develop intellectually. Millennials want to become as marketable a possible, and ironically, the more marketable you make them, the more likely they are to stay at your organization. In fact, according to the Gallup School of Management, 80 percent of employees say that job training is key to keeping them as employees.

To ensure that your young employees feel like they’re continuously learning, consider offering training programs to help them hone various skills. Help them create a personalized career path, with regular check-ups to ensure that they are meeting their own personal career goals, as well as company growth objectives. You could also provide a mentor or coach to ensure that millennial employees are constantly learning something new, under superior guidance.

As we’ve mentioned in a previous article on what millennials really want from work, “Millennials want to be coached: they crave and respond to a good, positive coach. Overall, Millennials want feedback 50% more often than other employees. Their number one source of development is their manager, but only 46% thinks that their manager delivered on their expectations for feedback.” Providing supportive leadership and critical feedback is key when it comes to keeping millennials motivated and satisfied at work.

Allow for an Entrepreneurial Lifestyle

Published findings from Millennial Branding show that 61 percent of current high school students (Generation Z) said they “prefer pursuing business ownership as an entrepreneur instead of working as an employee.” This information is crucial when it comes to millennial recruitment and retainment strategies. To foster an appealing entrepreneurial vibe at work, you will have to incorporate strategies that allow employees to be their own bosses.

One way to do this is to make allowances for remote working, or telecommuting. This gives employees the ability to work from anywhere, make their own schedules, and promote a healthy work-life balance. Today, remote working is extremely popular. In fact, a study released by Zug, a Switzerland-based serviced office provider, shows that about 70 percent of professionals work remotely at least one day of the week, while 53 percent work remotely for about half the week. So if your organization hasn’t yet made allowances for telecommuting, then they’re way behind the curve. Other strategies for promoting workplace flexibility and independence include providing volunteer opportunities, encouraging employees to go out during lunch breaks, and even providing on-site health and fitness classes.

Hiring millennial employees is essential to keeping the workplace current. As stated in an article on Forbes, “Millennials have been transforming the workplace for the past decade or so, emerging on the scene with new attitudes and striking characteristics that inspired excitement and resentment from previous generations.” Although the “excitement and resentment” can be challenging to deal with at times, recruiting millennials and keeping them adequately motivated is absolutely necessary to succeed as a business.

tips for writing an effective cold recruiting email

6 Tips For Writing an Effective Cold Recruiting Email

It all begins with a humble email. Written the right way, it makes candidates fall in love with your company even before they come on board.

Written the wrong way… Yours is not the only company looking for new people.

A great recruiter can persuade a hire even before they open a cold recruiting email. But to get to that point you have to invest a lot of time into building the right outreach strategy. There are several tips that will work for any kind of a recruiter.

#1 — Find a way to contact potential hires by email

Looking for candidates on LinkedIn? It might be tempting to send potential hires an InMail message. But InMails have some problems. You have a limited amount of them and many candidates don’t check their LinkedIn inbox.

But everyone checks their email. Sending an email shows that you care enough about a potential hire to find their address.

Recruiters on LinkedIn might be interested to check out LeadGibbon. It extracts business email addresses and exports them to Google Drive. A cold email has more chances to succeed if it’s in the right inbox.

#2 — Research comes first

You get a single shot to capture the attention of your candidate. It’s important not to skimp on research. Find out their interests, hobbies and previous experience. It all can be used to build a better relationship.

The research will help you understand whether a candidate is a good fit for your company. Jot down all the information you find, as it will be essential for personalizing your email.

#3 — Make your cold email as short as possible

Different recruiters make different cold email mistakes. But one is particularly widespread — a long email. Sending the full job description in an initial email is a great way to be ignored.

To make people read your emails, cut the fat. Explain how you found the candidate, why the position will be good for them and end with a call-to-action. Aim for 3-5 sentences. Consider using apps like Hemingway to check if your message is easy to read.

If the candidate is interested, you’ll have all the time in the world to discuss details in a follow-up.

#4 — Subject lines shouldn’t be dull

A generic subject line (‘Job offer’) blends with other emails in candidate’s inbox. Instead, try to find a way to make it intriguing — or even fun.

Here’s an example. Saw pictures of cats in your candidate’s Instagram feed? A subject line like ‘We at [company] are looking for a professional admirer of cats’ will guarantee you a positive reply. Think out of the box (here are some ideas to get you started).

#5 — Personalize, personalize, personalize

Cold recruiting emails is about your candidate — not about your company. Personalization doesn’t end with a subject line.

For example, compliment a potential hire on the blog post they published. This will show them that you’re following their work. You can also mention your candidate’s hobbies, side projects or mutual acquaintances. Building relationships is the best way to secure the hire.

#6 — Refute objections before they happen

Your cold recruiting email should be short. That doesn’t mean it should be meaningless. Use it to reference candidate’s doubts before they have a chance to voice them!

Here’s an example. If your candidate works in a much bigger company, they probably receive a big paycheck. To persuade them to switch, highlight why your project will be a better fit for their interests. This way, you’ll instantly position your offer as a dream job, which will overshadow smaller salary.

Start writing better recruitment emails, today

You can spend a lifetime trying to find the perfect cold email recipe. But the tips we outlined above should be enough to get you started. Research your candidates, personalize your message and find the appropriate channel to get in touch with them — and you’ll already be ahead of your competition.

 

Author
Steven Leadgibbon authorSteven is the Head of Content at LeadGibbon, a one-click tool for sales teams to find email addresses and other data for their leads. When he’s not busy with research for his latest article, Steve is binge-watching 80s horror movies or playing pick-up basketball with friends.

 

Six Out-of-the-Box Employee Recruitment Methods (and Why You Should Innovate on Them)

Recruiting employees is similar to finding a mate or a life partner. Just because someone can fill that role does not mean they’re the best fit for you or that they’re able to bring something new to the table. Also, like dating, to find the best, you have to be the best. Now apply this to employees: what makes them the best?

It’s important to hire people who can not only perform a job well but who bring something new to the table. You want employees who go beyond the call of duty. In order to find innovative employees, you need to challenge them and know they’re up to it. Every step of the recruiting process as we know it allows and even calls for out-of-the-box thinking — we employers just never think to actually utilize our brains as we should!

There are already companies finding ways to innovate the recruiting process across the world — now it’s your turn. Think of the following these jumping-off points to create a strategy that will get you the most creative, intelligent, and hard-working applicants.

Weed Out the Bad Fits

Streamlining the applicant review process means narrowing your search, and technology does an excellent job of doing just that. Following the trend of, well, the augmented workforce, some employers are relying on AI recruiting systems. Because of this technology, resumes can be screened faster, and interview requests and rejection letters can be sent automatically with the click of a button.

Test Their Wits

Writing up a job description for potential applicants can be a chance to test your own creativity. Oftentimes it’s a mundane task. Something to keep in mind is that if you’re bored writing it, potential applicants may be bored reading it. Find a way to test their wits. Offer details and challenge them. Make it so anyone who applies comes in on their toes and is ready for anything you throw at them. This could be done in a number of ways: encouraging potential future employees to solve a work problem that could arise, hearing about their ideas for what a company needs, or asking how they might market a particularly niche product. The point is to hear how they may actually do the job in real life and get in their head a bit!

#SocialMedia

Do you work in a niche industry? Use social media to narrow down your search of people who possess the skills to excel in your niche. Utilize images and hashtags to attract the right kinds of applicants in addition to finding applicants you want to pursue! While some argue it has downsides regarding the way society communicates with each other, it’s also a way in which most people are connected to each other.

Pay Attention to Generation Y

If you use social media (see the last point), you will undoubtedly learn some new things about the kind of people in your field. Primarily, though, you’ll probably learn quite a bit about millennials (otherwise known as Generation Y, defined as being born roughly between 1977 and 1995). Right now, millennials are making a huge impact on business as we know it. Because of the things they value, social progress and ethics have been more often introduced into business decisions, advertising happens on social media, and more and more people are working remote. This generation is changing the game — so pay attention!

Try New People

It may be worth it to step outside of your comfort zone in what you look at in an applicant. Do they have odd, miscellaneous skills or work experience listed on their resume? Do they speak in ways that are unconventional within their cover letter? If they fit your requirements but seem like a weird match, try exploring that a little bit. You may find a drive and passion unmatched by your typical candidates.

Explore New Technological Channels

LinkedIn — the networking giant itself — posted an article last year about new ways to advertise your openness to applicants. They listed television ads, virtual reality, and using digital media as a whole to do this. The point is that you need to be where people converge and interact with technology. Rather than letting them come to you, go to them. You never know who or what you’ll find, and it may be the best decision you make!

*   *   *

How have you jumped out of the box in searching for new applicants? Has it served you well? Feel free to let us know in the comments below!

 

Tips for Successful Conference Networking

In order to do well in any industry, you need to know and have the support of the right people. No matter how independently you work, people are the key to success in every endeavor. Although chance encounters do occur, you don’t always meet the right people at the right time.

However, you can increase these chances by setting up a booth at a conference specific to your niche. With different influencers in your industry congregated in the same area as you, the odds will be more in your favor for developing these mutually beneficial relationships.

Being at the right place doesn’t necessarily mean all these things will happen, though. You’ll need the networking and conversational skills to back you up when you meet a potential customer or partner at a conference too (even if you’re a bit more on the introverted side). Here’s what you need to know to up your conference networking game.

Don’t Skimp on Booth Design

A lot can be said about a person by the way they design their booth. When you have a booth at a conference, how your setup looks is just as important as your own wardrobe. No one will want to start a conversation with you if you look like you put no effort in your appearance.

The same is true for your booth. If you put little work into the aesthetics of your booth design, you won’t attract many people — especially if it looks like it was made the night before or is bland in style. In order to catch people’s attention, you’ll need booth banners and a striking design to flag people down.

Remember, your banner and booth materials are an extension of your brand. If anything is incongruent with your brand image, people will be confused about who you are and what you’re doing at the conference. So double check the colors and and fonts you use match the same ones as your business and other marketing materials; you always want to be more proactive than reactive.

Keep things simple and easy to read as well by designing your booth in a way that showcases what your business is about. Don’t let your message get lost in a cluttered design. Also have your audience in mind when creating your booth and banner.

Use graphics and language that appeal to your target audience so that your setup is the one they’re attracted to the most. Look into applied psychology and color theory, too, and see which shades and hues communicate the message you want your company to evoke while still being pleasing to the eye.

Have size in mind as well and make sure the promotional materials you use are large enough to catch a crowd’s attention while still conforming to the size restrictions of your booth area. Placing your booth in a good light doesn’t hurt either by utilizing lighting equipment that accentuates your display and brings attention to areas you want people to see most.

Overall Best Conference Practices

Once you’re at a conference, it won’t do hoping for the best that the right people will come to your booth. You need to prepare and devise a plan to best utilize your time at the conference. By first seeing what the conference’s schedule is, prioritizing and managing your time for the workshops and panels you want to attend will be that much easier.

Also see which topics will be discussed and which speakers were invited so you can do further research on the two to increase your chances of forming a connection with the influencers speaking and attending. You may not be able to do everything you want at the conference, so determine which events are a priority and which can be missed if you don’t have the time.

Have someone man your booth at all times as well so that your station is not left unattended while you visit various events. It helps to familiarize yourself with the location of the conference and where each activity will occur too. Knowing how long it will take to walk to certain panels and workshops will help you determine which ones you can get to in time, and having a familiar idea of where the conference is and where you can park will ensure you’ll arrive on time.

Don’t forget to schedule in break times for rest and food yourself, either. You won’t be impressing anyone if you’re exhausted or your stomach’s growling through a whole conversation. Speaking of conversations, leave some time for exchanges with other attendees as well since the whole point of you being there is to network.

If you have questions about what you should wear, look at past conference pictures on their website to get a feel for what the dress code is. You’ll want to be comfortable since you’ll be on your feet for a good portion of the day. Check the weather as well so you can plan your outerwear accordingly. Layering up is another good idea since different rooms can be set at different temperatures.

Lastly, consider other items you will need to bring with you to the conference such as a laptop, chargers, pen and paper, and business cards.

Talk the Talk

Once you have a plan of attack, you need to brush up on your networking skills. As you can see, networking is one of the top ways agencies drum up new business.

That being said, there are a lot of people vying for the same relationships you want to cultivate, so it’s up to you to distinguish yourself from the rest. Do this by being more eager to help the other person rather than having them assist you. Showing a genuine interest in the other person will make your more noticeable than a person who only asks for what they want.

Networking isn’t a one-sided relationship. It takes the efforts of two people trying to connect with one another. So be a good listener and ask them questions about themselves. Honesty is truly the best policy when it comes to networking, so speak the truth about yourself to build a solid foundation of trust between you and your contact.

Be consistent with who you are as a person both professionally and personally as well. People have a knack for discovering inconsistencies when talking with a person. Getting caught in an untruth can seriously damage a budding connection.

Also remember to continue the conversion long after the first encounter by consistently following up with them. A true networking relationship only grows and prospers if you put in the work to stay in contact with them.

Take Advantage of Hiring Opportunities

Although you may be going to a conference to form beneficial business connections, don’t forget to network with people who want to form connections with you as well. Especially when you’re hiring your first employees, it’s important to start your hiring process right by recruiting the best and brightest first instead of ones who will just do for now.

The kind of people you hire in the beginning will ultimately encourage or halt the progress of your company altogether. Hiring has a domino effect in that the employees you hire will recommend and attract other employees like them to your company, so it’s best to give yourself a good headstart and hire the most qualified candidates you can find.

Individuals attending conferences will most likely have the qualities you want in an employee, so keep your eyes open for potential hires at these events. It’s good to think in the long-term when considering a prospective employee as well since your business will have to deal with the consequences — negative or positive — of each hire you take on.

You will have to be the judge whether or not the skill sets a person possesses will benefit you just now or many years down the road. It’s also important that you like the person you’re thinking about offering a position to. Company culture is a key part to business success.

If people are miserable with the coworkers they have to collaborate with, this will only lead to setbacks for your company. After all, why would you want to hire someone you don’t like? Employees also work their best and come up with their most innovative ideas if their work environment makes them feel comfortable and encourages research and development that way of thinking. According to HR Gazette, “48% of human resources and recruiters and managers believe that technology helps them make better decisions.” 

Even with the best intentions, many startups and companies fail — but that doesn’t mean failure has to happen to you too. Attending and setting up a booth at a conference is a great way to find lasting and beneficial connections.

However, you can’t just walk in and expect great results to happen. By investing in your booth design, putting together a conference game plan, and brushing up in your networking skills, you will form relationships that will help you and your company progress far into the future.

Top 4 Productivity Tools for Recruiters

If you’re a recruiter looking to boost your productivity, here are top 4 tools you have to know about!

Time-Management-for-Recruiters-4 Step-Technique-plus.apps-and-tips

Attention recruiters: These tools can seriously improve your productivity!

Most HR professionals and recruiters I know are always looking for better ways to find the right job candidates and improve their productivity. If you are one of them, you’ve come to the right place!

In this article I will present 4 types of productivity tools that can help you:

  • Achieve better recruiting results
  • Organize and streamline your recruiting processes
  • Help you stay focused
  • Free up your time
  • Make your life easier!

So without further ado, here are 4 awesome tools that can help you boost your recruiting efficiency and productivity!

Top 4 productivity tools for recruiters

Here is the list of the 4 key types of productivity tools for recruiters:

Productivity tool for recruiters #1: Recruitment software

The right recruitment software will help recruiters automate, streamline and improve their recruitment efforts by offering numerous benefits. Make sure you choose all in one recruitment software, the one that offers sourcing, recruitment marketing, candidate tracking and candidate relationship management features. Having all these features under one platform will save your time (and nerves) immensely! Forget about switching back and forth between many different recruiting tools!

Check out: TalentLyft

Productivity tool for recruiters #2: Project management tools

Recruiters often have to work on many different projects at the same time and work with a lot of coworkers, clients and candidates. There are so many people to be contacted and so many tasks to be done… Trying to keep track of everything can easily get overwhelming.

This is why recruiters can benefit a lot form comprehensive project management tools. These tools will help recruiters organize their workflow and efficiently juggle deadlines, resources, and deliverables.

Check out: Basecamp, Trello and Asana.

Productivity tool for recruiters #3: Time management tools

With million things to do and million people that need to be kept in touch with, recruiters often struggle to stay focused. Usually working on one task at the time and blocking out all distractions seems like a mission impossible, doesn’t it?
If you feel like time is slipping through your fingers, a time management tool that can track the time you spent on applications and websites and give you an accurate picture of your day will come in handy.

Check out: RescueTime, Toggl and TrackingTime.

Productivity tool for recruiters #4: Social media management tools

No, LinkedIn is not enough. If you want to excel as a recruiter these days, you have to juggle many different social media networks, form LinkedIn, Facebook and Twitter to Instagram, Snapchat, Youtube, etc. Social media management tools will help you save time and manage all your social media in one place. Using social media management is a simpler way to schedule and track the performance of your posts on different social media networks.

Check out: Hootsuite, Buffer and Sprout Social.

Other cool productivity tools for recruiters

Which of the productivity tool that we mentioned above do you use?

What is the number one tool that boosts your productivity the most?

Do you know some other cool productivity tools for recruiters?

Share them in comments and help your fellow recruiters out! 🙂

List of The Most Important Career Page Metrics

Here is the list of the most important career page metrics that will help you evaluate, optimize and improve your career page performance.

Top-5-Career Site-Metrics-You-Should-Be-Tracking

Career page metrics for dummies 🙂

Career page metrics are among the most important recruitment metrics you should be tracking.

However, most HR professionals still shy away from career page metrics, thinking that they don’t have the time, resources and knowledge to handle them.

But they couldn’t be further away from the truth!

Tracking your career page metrics is very simple and easy these days.

Your modern recruitment software will do it for you!

This is just one of the many benefits of recruitment software: they automatically track the most important hiring metrics – including your career site metrics!

In other words, every HR professional can now easily dive into data-driven recruiting.

Tracking and measuring your career page metrics will enable you to evaluate, optimize and improve your career page performance.

To help you get started, we created a list of the most important career page metrics you should track on regular basis.

The list of the most important career page metrics

Here is the list of the most important career page metrics you should track on regular basis:

1. Number of visitors

This metrics will tell you how many people visited your career site in a certain period of time (during a day, week, month or even a year).

2. Source of visitors   

This metric will tell you the number of visitors that came to your career site from different sources, such as (Google, job boards, social media, email, etc.)

3. Source of applicants

This metric will tell you the number of applicants that came to your career site from different sources.

4. Application form abandon rate

This metrics will tell you how many people started filling in your application form but never actually submitted it.

5. Talent Network conversion rate

This metric will tell you how many people converted on your Talent Network landing page.

6. Average session duration

This metric will tell you what is the average length of time that visitors spend on your career site.

7. Career page bounce rate

This metric will tell you the percentage of visitors who come to your career site and immediately leave without doing anything.

8. Application form return rate

This metric will tell you how many of candidates that have abandoned application form return and complete it.

9. Career site paid traffic

This metric will tell you how many visitors come to your career site from paid advertising campaigns (on Google or social media).

10. Career site organic traffic

This metric will tell you how many visitors come to your career site directly from the search engines.

5 Creative Ideas for Your Career Page

Check out these 5 great creative ideas that will make your company career page stand out!

Top-10-Career-Site-Examples-from-Industry-Leaders

How to make your career page stand out?

If you want to attract and hire the best candidates, you need to differentiate your Employer Brand. Your career page is a great place to do that – completely for free!

But how to do it?

Especially if you don’t have a big marketing budget or knowledge?

Don’t worry – it can still be done!

In this short blog post, I will show you how easy it can be to make your career page stand out.

You just need to get creative!

To help you get started, here are 5 creative ideas for your career page.

5 creative ideas for your career page

1. Break the stereotypes

How to be different and stand out with the first sentence on your career page?

Break the stereotypes!

For example, a Telepathy’s career site opens with a great, insightive copy that is bound to attract the right type of candidates:
Breaking the agency stereotype
Grueling pace, clients that just don’t get it, having dinner at your desk – no thanks. We pride ourselves in doing meaningful work for great clients.”

Think about the common stereotype in your line of work – then break it!

2. Use industry jargon

Find a way to incorporate your company’s industry business jargon and your products and services into your career site. That way, you will speak directly to candidates interested in your line of work, while turning away the rest.  

Booking.com does it wonderfully by giving candidates reasons to “check in” and join their company!

3. Turn your application process into an exciting adventure

Don’t let the process of applying for your company’s open position be a dreadful task.

Instead, turn it into an exciting adventure!  For example, The Heineken Company created the additional interactive website, GO Places, where candidates go through an exciting, adventurous and fun gamified job interview.

4. Stand out with the unusual career page design

Differentiate the look and UX of your career page! For example, Adidas has a beautiful and very interesting career page. Instead of the traditional up/down scrolling that most websites have, they used the right scrolling navigation system. It makes their career page attractive and memorable on the very first look!

5. Create a chatbot

Enable a two way, timely communication with your candidates by integrating a chatbot on your career page. If you need inspiration, check out how Marriott did it! In case you don’t have the time or resources to create a chatbot, do what Hubspot did – launch a Slack channel that’s open to your interested candidates.