How to Make Your Employee Awards More Engaging?

Check out our this simple idea to make your employee wards more engaging and fun!

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The best way to make your employee awards more engaging

If your annual employee awards have become a bit stale and you want to make them more engaging, here is a simple, yet effective idea – add a bit of humor!

Funny employee awards should definitely be a part of your employee recognition program. Awarding your employees in a humorous, lighthearted manner will boost your office morale and keep your employees motivated and engaged.

4 ways to make your employee awards more engaging

1. Add a bit of humor

“Employee of the month” award is so…well, boring and way to common. Get creative and add a sense of humor to your awards! If you need some inspiration, check out our list of the 20 ideas for funny employee awards. Have fun with your awards, but make sure you don’t go overboard. Be thoughtful and careful not to embarrass your employees.

2. Include your employees

Ask your employees for their input on your employee awards. Ask them what type of employee awards they would like to see in your company. Make sure to implement all of their ideas! Also, find volunteers who are into the idea and let them help you plan and prepare the event.  

3. Get together and celebrate

Turn your employee awards ceremony into a party! You can geo fancy and set up a red carpet outside the meeting space and have one of your employees posing as a paparazzi photographer as the guests arrive. If your company culture is casual, host your employee award ceremony at the office, with a couple of snacks and drinks, one Friday afternoon.

4. Get creative with awards

Get creative with your awards! Certificates are so expected. Instead, do something surprising! Hand out interesting prizes or trophies. If you don’t have a budget for great prizes, don’t worry.

The prizes don’t have to be expensive. Go to a dollar store and pick out a variety of low-cost items related to the award itself. For example, a keychain flashlight can be a great award for your employee whose positive attitude shines even in the most darkest of times. 

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How to Ensure Greater Workplace Safety

Occasionally, you’ll see a headline on your local news station about someone who tragically lost a limb at a local factory, and is now suing his or her employer for a grand sum. For someone who works in HR, the incident may bring into question the risk this lawsuit poses to the employer, who may or may not be a long-running local establishment. As the story rages on, you may find yourself mulling over two different thoughts: one, how could those in charge be reckless enough to allow this to happen? Two, I hope it never happens to me or my employees!

However, nobody is above reproach. If you find yourself harping especially on that second thought, then maybe it’s time to take a look at the things in your area of work that could cause an employee harm. Improving work safety will keep your workers feeling comfortable, operations running smoothly, and ensure you all have jobs!

Let’s take a closer look at just how to evaluate your workplace risks, and find things that need changing. It can be a hassle at first, but ultimately it could be saving a lot of time, trouble, and even lives if you address it quickly. After all, why do tomorrow what you could do today?

Catering to The Risks of Your Work Environment

Every work environment is different, and thus the dangers of each occupation vary. For instance, the risks a worker faces when they go to work on a construction project are vastly different than the dangers you experience in an office space like Dunder Mifflin. As an HR manager, it’s your job to cater your mindset to your work environment.

This typically starts by recognizing the dangers of machinery used by employees. It’s extremely important that you enlist safeguarding methods to stave off incidents that could result in amputation or another life-altering injury. Educate employees as well to be sure they understand the dangers of such an environment and the dangers of loose jewelry and clothing in these environments.

However, this moves beyond machinery and maintenance jobs. For instance, asbestos poisoning can be found in a variety of fields, from old office spaces to aeronautics fields. Even those who work in the outdoors have to be on the lookout for dangerous wildlife, including animals and plants. The point is that, as an HR professional, knowing firsthand what your employees work with on a daily basis and how it might affect them in the worst possible scenarios is a crucial step toward ensuring they are protected from these dangerous variables.

Setting Up Safety Nets

If you’re not setting up safety nets for your employees, one of the consequences you might be forgetting is potential financial ruin in the wake of a lawsuit. This could come by neglectfully putting employees in danger, but also by not hiring the best talent because you don’t have a reliable and trustworthy safety net in the workplace — and that’s not including the potential for legal recourse from governing bodies, as most industries have strict safety laws depending on the profession. For instance, this year FedEx was ordered to pay someone $5.3 million for mishandling a job injury complaint. Inevitably, workplace injuries happen, and it’s an HR professional’s job to figure out how they can be best prevented.

The most popular kind of protection that places of business establish is workers’ compensation (also known as “workers’ comp”). Workers’ comp is necessary for the wellbeing of employees, but don’t forget that it helps employers as well. While it makes the former feel safer about coming to work, it is put in place to ensure that employers don’t have to deal with reputation-damaging consequences or lawsuits.

Of course, establishing the right kinds of safety regulations for your particular work environment can be a difficult task. What if you miss something? For this reason, some HR teams hire Health Safety specialists to check deeper into these things, including individual job duties and where safety oversights might be occurring before a problem happens. Through their inspection, businesses can better prepare, compile, and implement important safety net programs. Additionally, they sometimes offer prizes and incentives for such a thing, as seen in this rate-based incentive program from 2008 from Walter Scott Energy Center.

Opening the Doors for Communication

As we have already established, it’s HR’s job to be in the know about potential dangers, including allergens. Additionally, it’s their job to listen to employees, hear their concerns, and take action to address them. Employees make a company go round and are the cogs in the machine that allow their peers to pay the bills. More than anyone else, they need to be heard, or else the machine will stop running.

Here are some ways that you can ensure the employees at your place of business are being heard:

  • Making time for open, one-on-one discussion while you’re in the office.
  • Establishing an HR e-mail inbox designed to take complaints and requests from employees.
  • Setting up an anonymous suggestion or concern inbox.
  • Making a list of all concerns and bringing them up at scheduled meetings with other HR representatives or company heads.

If you are able to establish an open environment, the attitude of your work environment will be more positive for both employees and employers. After all, studies show that a positive work environment brings out more productivity. The willingness to work with employees to build that environment, including listening to them, protecting them, and serving them, will not only help create a safer work environment but also train and build a team that is equally dedicated to keeping the workplace safe.

In Conclusion

Every work environment is different, but the need for safety standards applies to all. To ensure you’re putting the right employee protections in place, speak with your employees, walk a mile in their shoes, understand and address their concerns, and consider the tasks they undertake every day. With the right safety nets and a culture of communication, you’ll foster a work environment that’s both safe and healthy.

Employee Feedback: How Do Netflix and Pixar Deliver It?

Learn the exact methods Netflix and Pixar use for delivering feedback to their employees!

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Employee feedback: A key to successful employee performance

Providing feedback to employees is an essential component of every successful and productive company culture. Delivering feedback regularly helps to make sure that employees are on the right track and achieving their goals as targeted.

Unfortunately, most companies don’t utilize this powerful management tool. The Globoforce study found that 65 percent of employees say they’d like to receive more feedback than they currently get.

Recent Gallup research finds that only about one in four employees “strongly agree” that their manager provides meaningful feedback to them – or that the feedback they receive helps them do better work.

So how can you ensure providing regular and useful feedback to employees in your company? Learn from the leading companies! Let’s examine the methods Netflix and Pixar use for delivering feedback to their employees.

Pixar’s method for delivering employee feedback

Plussing is Pixar’s magic formula for giving feedback. Plussing has played a game-changing role at the film company Pixar. The general guideline is that you may only criticize an idea if you also add a constructive suggestion. Hence the name plussing.

Here’s an example:

An animator working on “Toy Story 3” shares her rough sketches and ideas with the director. Instead of criticizing the sketch, the director will build on the starting point by saying something like: “I like Woody’s eyes, and what if his eyes rolled left?”

Netflix’s method for delivering employee feedback

Stop-Start-Continue is another employee feedback model that was popularized by Netflix. In this drill, each person tells a colleague one thing they should start doing, one thing they should stop doing, and one thing they’re doing really well and should keep doing.

Netflix also created a system for sending “Stop, Start, Continue” feedback to anyone at the company once a year. The company picked an annual feedback day and asked that everybody send their comments, in “Stop, Start, Continue” format to everyone they had feedback for.

For those who want to know more

If you’re looking for more great tips for managing employees, sign up for our FREE 7 days email course: Short Leaderships Tips for Managers!

Top 5 HR Conferences to Attend in the Summer of 2019

Discover great HR conferences you should consider attending during hot, long summer months of 2019!  

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Best HR conferences to attend in the summer of 2019

If you’re looking for great HR conferences to attend in the summer of 2019, you’ve come to the right place. We’ve put together a list of the 5 best HR conferences around the world that will take place in the summer of 2019!  

Top 5 summer HR conferences

Here is a list of the best HR conferences taking place in the summer of 2019 around the world:

1. HR 360 European Summit

Date: 4 – 5 June, 2019

Location: Hilton Vienna Danube Waterfront, Wienna, Austria

Short description: HR360 is the meeting place for global and european HR leaders from the world’s biggest companies to share practical insights on how to boost the business bottom line. You can choose from more than 40 interactive sessions and listen to more than 50 speakers from IBM, Amazon, Microsoft, Vodafone, etc.

2. CIPD Festival of Work

Date: 12 – 13 June 2019

Location: Olympia London, London, United Kingdom

Short description: The CIPD Festival of Work brings together two unmissable CIPD events, the Learning and Development and HR Software and Recruitment shows. The result is a pivotal event that will power your working future. This event has more than 160 speakers, 300 exhibitors and 7 000 attendees.

3. HR Leaders Summit Hong Kong

Date: 13 June, 2019

Location: New World Millennium Hotel Hong Kong

Short description: HR Leaders Summit Hong Kong is the country’s premier gathering of HR professionals. This event is perfect for industry leaders at South East Asia’s who are interested to hear the freshest insights, exchange big ideas and expand their professional network.

4. HR Tech Summit

Date: 18 – 19 June, 2019

Location: Toronto, Enercare Centre Toronto

Short description: HR Tech Summit is Canada’s leading independent HR tech event. This event will feature keynote presentations, industry panel discussions, a contemporary trade-expo, tech talk & tech demo stage, main stage, interactive workshops, thought-leadership interviews, engaging activities, entertainment and more.

5. SHRM19 Annual Conference & Exposition

Date: 23 – 26 June, 2019

Location: Las Vegas, Nevada

Short description: This conference offers more than 200 concurrent sessions on different topics such as Workplace Strategy, Technology, HR Leadership, Talent Management, Compensation & Benefits, etc. SHRM Exposition is the world’s largest HR marketplace which provides access to thousands of solutions-providers in every industry. Lionel Richie concert is also a part of this event!

Bonus HR conference: Visit Bali!

And now a special treat – a great HR conference in the beautiful Bali island!

4th Asia Pacific HR Forum will take place at the end of August in Nusa Dua Beach Hotel in Bali! The 4th Asia Pacific HR Forum in 2019 is one of serial events annually designed to educate, develop, update, share and inspire today’s industry professionals about people, market, business which can help to determine a strategic planning in organization related with people and business.

Choose your perfect summer HR conference

Attending these HR conferences is an incredibly fun way to learn about the latest HR industry trends, best practices and useful HR tools. It is also a unique opportunity to network with other HR professionals from around the world!   

We can’t think of a better way to spend those long summer nights. So what are you waiting for? Pick a few of these HR conferences and plan your perfect summer getaway! 🙂

Only 1 in 10 People Possess the Talent to Manage Others

Discover how to recognize people with this rare talent!

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1 in 10 people possess the management talent

Did you know that Gallup’s research revealed that about one in 10 people possess the talent to manage?
Though many people are endowed with some of the necessary traits, few have the unique combination of talent needed to help a team achieve excellence in a way that significantly improves a company’s performance.

How to recognize a great manager?

What makes a great manager? What are the traits and characteristics of a great manager?

Gallup has found that great managers have the following talents:

  1. They motivate and engage employees
  2. They drive outcomes and have the ability to overcome adversity
  3. They create a culture of clear accountability
  4. They build relationships that create trust, open dialogue and full transparency
  5. They make decisions based on productivity, not politics.

McKinsey surveyed 189,000 people in 81 diverse organizations around the world and found out that four kinds of behavior account for 89% of leadership effectiveness.

According to McKinsey, successful managers:

  1. Solve problems effectively
  2. Operate with a strong results orientation
  3. Seek different perspectives
  4. Support others.

Google also wanted to know what makes a manager great, so it conducted its own research and got some interesting results. Google identified 5 key behaviors of its best managers. According to Google, a great manager:

  1. Is a good coach
  2. Empowers the team and does not micromanage
  3. Creates an inclusive team environment, showing concern for success and well-being
  4. Is productive and results-oriented
  5. Is a good communicator – listens and shares information.

In short, great managers are able to naturally engage team members and customers and sustain a culture of high productivity.

Hiring managers?

If you need to find and hire great managers, you might be interested in our useful resources:

 

How Travel Gadget Helps In Trip Management

We are in the digital era, and modern gadgets can help to brighten your everyday experiences. Concerning tours and travel, there are several gadgets to make trip management more convenient. In this article, I look at some of the ways travel gadgets can help you to have a brighter trip.

  1. Use a Travel App on your Mobile Device to Check Flight Information

With a travel agent application downloaded to your tablet, you can conveniently check flight information. This allows you to choose the most convenient dates for your next vacation. Check out the airline details using your mobile gadget today. Discover the sky cheap airline tickets using a phone application.

  1. You Do Not Have to Ask for Directions When you Have a Travel Gadget

With a travel gadget, you have the directions at your palm. Therefore, you do not have to stop by every shopping center to ask how far you are to your destination. All you need is the name of the places you are visiting and a device with Google Maps installed. The application will even give you traffic updates and alternative routes to get you there faster and conveniently.

  1. A Portable Charger will Ensure Your Smart Devices Help in Trip Management

Carry a smart charger for your next vacation to make sure that your devices are fully charged. You do not want to experience a lack of power especially when you want to use your devices to connect with the travel agent. Therefore, a reliable travel charger or a portable power bank will be a good companion when traveling around the world. With the devices powered up, you can connect with booker hotel and ask for a room upgrade or hotel upgrade.

  1. A wireless Router to Keep you Connected

To effectively manage your trip, you definitely want to make sure that you are connected to your travel agent. Thus, in case you want a room upgrade or to change the flight to enjoy the next Aeromexico specials, you just use your tablet to livechat the booking agents. Never miss any updates that can help to brighten your travel experience on the next vacation. Use a Mi-Fi router to keep your devices connected. This gives you the convenience of sharing your exciting moments with the online community.

  1. Use a travel directory for journey plans

Smart devices support the installation of a travel directory that can help to plan your Best Wifi-routers journey. Through supported applications, you can plan cheaper travel. For instance, if you have several places in your travel list, you can use the travel directory to find where these destinations are and plan the order in which to visit each one of them without missing wonderful experiences.

  1. Use Smart Devices to Discover Shared Recommendations

The amazing thing about technology is how people from across the universe can share reviews with friends and relatives. Thus, you can find out about a famous travel destination even without leaving your doorstep. This enables travelers to know which places to visit next when they are planning a trip.

Use a travel gadget for an amazing trip next time you are heading out for a vacation. You can find amazing travel devices online for a better experience.

Injuries in the Workplace and How to Prevent Them

Getting injured on the job is a risk that no one really wants to think about. Not only do workplace injuries cause damage to your body, they can hurt you in your wallet as well, as injuries can prevent you from returning to work for an extended period of time. While construction workers, police officers, and electricians all have jobs that put them into situations that obviously result in injury, there are plenty of professions out there that may seem safe but actually have the potential to result in serious injury.

Workplace Injuries Are Common

Injuries in the workplace happen every day, and while some professions are more liable to incur injuries than others, the fact remains that they happen more often than anyone would like. Common workplace injuries often result from strains and overexertion from repetitive tasks, office supplies falling from shelves and striking employees, or even something as simple as slipping and falling. Slips and falls account for one out of every six workplace injuries, and poor workplace ergonomics contributed to nearly a third of the workplace related injuries in 2013, so while they might seem mundane, these injuries are actually serious business.

When an employee suffer an injury at work, it is important to know how to move forward. Handling workplace injuries can seem daunting, but it is necessary that it be handled in a timely and appropriate manner in order to ensure the employee has the best chance of recovery, and that a workers’ compensation insurance claim can be filed. Injuries should be immediately reported, and treatment should be sought as soon as possible. Only after these steps are taken can employer and employee reach an agreement and begin to ensure that whatever caused the injury doesn’t happen again.

By far the most dangerous jobs in the U.S. tend to be those involving physical labor, heavy machinery, and elevated working areas. The logging and fishing industries see the most fatalities, closely followed by construction jobs like roofing or structural steel working. While it certainly isn’t surprising that many of these labor-intensive jobs involving work with potentially dangerous machines can lead to injury or even death, there are some less obvious but highly dangerous professions where people are still at risk, even though it may not seem like it from the outside.

Accidents Happen to Everyone

There are unexpectedly hazardous jobs in every sector, even if they seemingly would not pose any more harm than a desk job. Being a pet store worker, for instance, is one of the most dangerous jobs in America due to handling potentially dangerous animals on a daily basis, as well as running the risk of overexertion because of the many heavy items available at pet stores. Ski facility workers are at high risk of injury due to the inherently dangerous nature of extreme sports. Leather and hide tanning and finishing professionals work around incredibly volatile chemicals daily.

Those working in the medical field also run a high risk of suffering work-related injuries. While it may seem like the biggest danger to medical professionals is handling heavy equipment or exposing themselves to hazardous waste, many nurses and doctors find themselves battling workplace violence.  Nurses often find themselves face to face with individuals suffering from mental health issues which can lead to violent tendencies and even outright assault of hospital staff.

The majority of workers will only have to worry about the ergonomics of their office chair contributing to their risk of a workplace injury. However, there are hidden risks associated with every profession, whether it is carpal tunnel syndrome, constant risk of dog bites, or a patient potentially becoming physically violent. No matter what industry you’re in, there are steps you can take to reduce your employees’ overall risk of becoming injured on the job.

Tips on Prevention

Avoiding workplace accidents can be as simple as making sure that your work area is well maintained. Keeping your area clean, providing proper signage regarding potential dangers, and providing appropriate training can all contribute to a safer workplace. Also, avoiding any shortcuts, no matter your profession, can make a world of difference. When you skip steps or dodge protocol, accidents are always far more likely to occur.

Floors should always be kept clean and free of obstruction, as slips and falls are among the most common workplace injuries. Further ways to optimize workplace safety include following all regulations regarding the handling and storage of hazardous or flammable materials, appropriately controlling any presence of insects or pests, and getting rid of any general clutter. While it isn’t the most exciting solution, keeping your workplace clean and following rules and protocols are the best ways to avoid injury.

Another way to avoid workplace injury is to be highly aware of your employees’ surroundings and the dangers they might pose. If they work with heavy machinery, they can become overly comfortable using it, forgetting the fact that it can cause serious damage if handled improperly. Encourage workers to be on the lookout for safety violations — if an individual see a coworker putting themselves into a dangerous situation, they must let them know of the danger and report the situation to their supervisor.

Avoiding workplace injuries isn’t glamorous, and it can often be downright boring. However, no matter your profession, getting injured at work is one of the worst things that can happen. Exercising just a bit more caution can keep your workforce happy, healthy, and working longer without worry.

Workplace Safety Standards: What HR Needs to Know

There are many risks in workplaces that can present a serious danger to the well-being of employees. Even in seemingly low-risk positions, these can seriously impact a business, and a serious incident can potentially shutter operations entirely.

According to the International Organization for Standardization, “more than 2.3 million people die each year as a result of workplace injuries and disease.” This doesn’t count the millions of people who sustain non-fatal injuries at work. That being said, workplace safety is important for all employees. Every employee deserves to work in a safe and protected environment — one that reduces costs to the organization and improves safety in the long run.

While most job industries have safety risks, management and HR should devote more time making their work environment safer for everyone. In order to do so, however, both parties need to prioritize employees and take steps that benefit them. This will not only help improve the work environment, but it will also help improve safety standards as well. With that in mind, here are three things company leaders and HR personnel need to keep in mind while developing safety standards:

Recognizing Potential Dangers

When it comes to recognizing the potential dangers ahead of time, it’s important for HR staff to think outside the box. That’s because every industry has potential dangers. Here are a few examples:

  • In the food industry, there’s always the possibility of foodborne illness reaching the public, and in order to prevent this from happening, HR needs to equip kitchen staff members with the right tools. This includes things like stainless steel appliances, cleaning supplies, and proper hygiene standards. These all help limit the growth of bacteria found in kitchen environments.
  • In office work environments, there are many potential risks. In office areas with many workers, walking paths should be cleared of obstructions in order to prevent slip and fall accidents. Further, being physically near many coworkers can make it easier for the flu to spread, which may necessitate sanitation supplies and health advisories.
  • In healthcare facilities, HR must take steps to protect both patients and employees. In addition to the hygiene concerns mentioned above, they must provide a safe work environment by soliciting employees for feedback and listening to workplace complaints concerning potential ethics violations. Everyone needs to be on board; according to Regis College, “full organizational participation — from executives, managers and all staff members — remains the most important factor in upholding a highly ethical workplace culture.”

Another thing that could cause havoc in the workplace is something most people don’t even pay attention to is plumbing. Having access to high-quality water is important, and the last thing you want your employees to do is to drink contaminated water, which could result in illness, lawsuits, and a bad reputation. That being said, HR should ensure that the pipes holding the water aren’t contaminating drinking fountains. By making sure these things are taken care of, HR personnel can provide a safe work environment for employees and guests.

Keeping the Workplace Free of Allergens

Sneezing, wheezing, and watery eyes can leave any employee unfit for work. That’s because nearly 75 percent of all allergy symptoms affect the victim’s eyes. For some jobs, there are environmental triggers that can cause employees to feel discomfort and make it hard to breathe. Look for triggers like:

  • Chemical fumes
  • Cigarette smoke
  • Fragrances
  • Dust
  • Pets

Allergic reactions can make any work environment unpleasant. For HR representatives, making sure the work environment is well ventilated and has a sufficient amount of humidity is extremely important — especially since doing so can reduce the chances of mold. Dusting the workstation regularly may also help.

Closing open windows to eliminate excess pollen, utilizing humidifier, getting HVAC systems regularly cleaned/replaced, establishing a no-pet policy, and checking for food allergies before potlucks can also make the workplace safer for employees. Although some employees may still experience allergies, workplace accidents should cease to exist as long as you take steps to prevent it.

Common Workplace Accidents & Safety Tips

Generally speaking, when people hear the phrase “workers’ compensation,” they typically envision heavy machinery, employees being exposed to harsh chemicals, or potential hazards around every corner. Truthfully, a work-related injury can happen at any time, even from behind a desk. As noted above, slip and fall accidents are a serious concern. When it comes to office jobs, slip, trips and falls account over 30 percent of all personal injuries.

So, what’s something that can cause employees to slip? Any area that has a wet or oily surface can cause employees to slip and fall. This might include break rooms, door entrances, and restrooms. The weather should also be taken into consideration. In other words, if it’s wet outside from either rain or snow, floor mats should be placed near door areas to prevent employees from falling.

What causes employees to trip? A trip may occur when an employee’s view is obstructed. Poor lighting, blocked or cluttered areas, uncovered cables, wrinkled rugs, and uneven walking surfaces may all contribute to an employee falling over. Luckily, these things can be avoided by making sure that work areas are clean, walking surfaces are even, employees are wearing proper shoes, and staff members are paying attention to where they’re going. Employees should also be encouraged to report dangerous (cluttered, obstructed, or damaged) areas to HR. That way, other employees are aware of the situation.

Conclusion

Regardless of the industry, safety should always come first, and it’s up to HR to get employees to contribute to improving workplace safety efforts. This can be done by encouraging employees to become actively involved. If employees are curious, share workplace injury statistics with them. This will help put things into perspective and demonstrate just how serious these events are, no matter the job type. Lastly, be sure to provide some sort of incentive that rewards them for showing great workplace safety behavior.

How Machine Learning Is Improving Customer Service

Efficient customer service is crucial to the success of client-facing businesses. The $350 billion industry has transformed over the last couple of decades with the mass adoption of the internet and social media, taking the customer service channels for many businesses online. Although the increased connectivity provided by technology has helped facilitate customer service processes, it has also increased customer expectations.

To keep up with these expectations, businesses are finding ways to implement machine learning into their customer service processes in hopes of efficiently handling as many customer inquiries as possible.

Customer Service Needs

Although the internet can often provide answers to almost any question a customer could have, customers more comfortable speaking directly with a person will often reach out to customer service agents. This frequently results in customer service representatives spending large amounts of time answering very basic queries, which can be monotonous and frustrating for agents. To reduce the need for customer service reps to answer these types of questions, businesses have been using AI to offer answers for basic questions before transferring clients to a customer service agent.

This is done both on the phone and online through the use of chatbots that are often employed on a business’ website and Facebook page. Over the phone, automated recordings help navigate customer calls by asking questions that the AI will either be able to answer or transferring their call to the proper department.

Online, chatbots have become a huge resource for businesses to attain customer information, gather feedback, and provide customers with quick responses to standard questions. The use of chatbots and other forms of AI is expected to help businesses manage 85 percent of their relationships with customers by 2020.

Machine learning also facilitates security processes for businesses that handle sensitive customer information. In the past, customers have been required to verify their identity by providing personal information, a process that could take many minutes, especially if a customer forgot their answers to security questions.

However, many businesses are now using two-factor authentication to verify customer identity during customer service calls. This involves verifying two pieces of information: a security question, followed by phone verification. Customer service agents will use machine learning to send a code to the phone number on file with the company, and once a customer verifies they received the code, their identity is confirmed. This approach has improved security measures and can be completed quickly.

Growing Use of Tech in Customer Service

Overall, the use of AI in customer service has increased job satisfaction for customer service agents, as well as help businesses keep up with customer expectations. Businesses need to constantly look for ways to improve customer service. One of the results of implementing AI to help facilitate customer service has been giving customer service agents more time to handle complicated customer inquiries. Increased job satisfaction for customer service representatives and reduced call volume provides them with a greater opportunity to dedicate time and empathy to customers who need a human touch for their inquiries.

As more businesses use machine learning to automate routine tasks and data entry during customer service calls, call time should be reduced, leading to an increase in customer satisfaction. Currently, in a typical six-minute customer service call, 75 percent of that time is devoted to agents doing manual research. Only 25 percent of call time is spent interacting with the customer. AI can streamline this process by memorizing customer information and creating easier routes to accomplish tasks online.

This also provides customer service agents with more time to do important customer service work online, such as responding to customer reviews, which has become a high priority for businesses over the last few years.

As more customers go online to offer feedback or complain about poor experiences with companies, the need to moderate reviews and comments has grown. In the internet age, 88 percent of consumers trust online reviews as much as personal recommendations. Therefore, if a business receives many reviews, they must dedicate resources to responding to them. This will increase customer trust in a business, as well as its ranking with Google.

As more businesses implement AI, machine learning will become the standard for customer service expectations. Although the impact AI will have on jobs within the customer service industry is unclear, the new and rapidly advancing technology will soon provide efficient customer service to consumers looking for help. AI will also help improve the job environment for customer service representatives and open the door for better customer service and increased customer satisfaction. With the implementation of machine learning, the future of customer service looks to be promising.

Why Advertising Agencies Hire White Label PPC Management Services

Online advertising and marketing is a key step for the smooth propagation of any business. Nevertheless, it is not always possible to come up with cost-effective and attractive solution at the same time. So, when you are running low on ideas or on funds, you can easily consult a PPC management agency.

More specifically, even better would be to approach one that offers white label services. If you too want to witness the positive effects of these services and see your business flourish, then here is more to help you understand the nuances.

What is the service about?

  • Introduction: White Label generally means when a company, which is lacking in some respect, outsources PPC services to another company.
  • Tailor-made services: The outsourcing agent company will provide services for another company while keeping its logo and find job in India to client intact. White Label PPC management is currently the need of the hour because it offers tailor-made branding in a short time gap.
  • Characteristics: An agency should be trustworthy, experienced and flexible enough to offer transparent services that could ease people’s problems. It should have a competent supporting team that ensures clear and hiccup-less communication between the parties.

Reasons for hiring PPC Management Services

  • Custom-made Branding: Brand value is of utmost importance in this time and so the renowned brands are looking for ways to retain it. PPC management services helps them to protect that value through timely and quality services.
  • Quality Solutions: Certain issues can arise during an Ad campaign, which only an expert can address and handle deftly. Outsourcing services ease such issues by providing industry best solutions.
  • Methodical Movement: An outsourcing agency is expert in these types of campaigns and is more likely to ensure professional solutions. Irrespective of the reason behind the problem, the systematic methodology of the company will eliminate every obstacle.
  • Cost-Effective: Funds can turn out to be a point of concern while doing PPC campaigns. A deft PPC services agency will complete all your complex outsourcing needs within pocket-friendly budget.
  • Lowered stress: Managing your PPC works without proper prior knowledge can be stressful. When you hire an experienced agency, it takes up all the responsibilities to sort out the issues. This sets you free to devise your business strategies conveniently without taking additional stress.
  • Customer-Friendly: The prime aim of any work is to please the client and retain them in all possible measures. These PPC agencies hence provide you with on-time and quality products that let you satisfy the clients’ demands completely. This not only helps you to retain the old clients but also maintains the company’s brand name and goodwill.

Certain Challenges

When you work with a PPC reseller, you come across some obstacles that might hinder your smooth movement.

  • Report Rules: You need to create some PPC reports but owing to various formats available for report creation, you need proper discussion with the company. You must provide the report right on time and as per client’s requirements, hence proper consultation is must to avoid unwanted situation.
  • Access Acceptance: While working on or with Google Ads, using two different mail ids by the company and agency can create problems. So, create a common login id for easy and simple access for both the parties.
  • Balancing Both Sides: The agency needs to play an intermediary role between the campaign and the clients who ordered the campaigns. It should prepare all the answers of all the potential questions that might arise in the client’s mind. This will save time, create the correct impression and help in smooth sailing of the action.  


The white Label PPC management is an affordable and effective option for start-ups and for companies with tight time restrictions. Therefore, the advertising agencies vouch for and hire this professional service to enjoy the sure-shot advantages!