How HR Technology Can Help You Overcome Biggest Recruiting Challenges

How-HR-technology-can-help-you-overcome-biggest-recruiting-challenges

Every HR professional and recruiter comes up against certain obstacles when they are trying to hire new employees. Learn how HR technology can help you overcome your biggest recruiting challenges and take your recruiting strategy to a whole new level!

What are your biggest recruiting challenges?

Are you struggling to find qualified candidates? Do you have problems attracting passive job seekers? Wouldn’t it be great if you could reduce your time-to-hire? Are you trying to find an easy way to measure the ROI and effectiveness of your recruitment strategy?

If you are nodding your head yes right now, don’t worry – you are not alone.

Mentioned obstacles are the biggest recruiting challenges every HR professional and recruiter comes up against when they are trying to hire new employees.

Luckily, in the modern world of HR, there are vast technological solutions created with an intention to tackle these problems.

Read on and learn how to leverage HR technology to solve your biggest recruiting challenges!

Recruiting challenge #1: Finding qualified candidates

According to Glassdoor research, talent shortage is the No. 1 hiring challenge today. A shocking 48% of employers say they are having difficulty finding qualified candidates to fill their open positions!

talent-shortage

This lack of qualified candidates has completely changed the way we recruit. Compared to just a few years ago, candidates now have far more power during the job search. You don’t pick talent anymore. Talent picks you.
Consequently, finding and hiring the ideal job candidates has become the most pressing modern recruitment issue.

How can HR technology help you overcome this recruiting challenge?

Modern HR technology offers many different solutions for finding qualified candidates.

First, there are software programs with the possibility of posting your open job positions on multiple free and paid job boards with just one click. Posting your job opening on multiple job boards will widen your reach and increase your chance of finding the right candidate.

You can also reach more candidates with social recruiting tools. With HR technology you can create a specialized Facebook job tab and post and promote your job there, too.

Another great solution for finding qualified candidates is offered by Employee Referrals Tools. These tools offer the possibility of creating and automating employee referral programs.

Employee referral program is a system of utilizing and rewarding your existing employees for recommending high quality candidates for your company’s open positions from their existing professional and personal networks.

Finally, there are web sourcing tools which can help you proactively look for candidates. Web sourcing utilizes web search and scans millions of online profiles to retrieve candidates’ details including email addresses, resumes and more.

Recruiting challenge #2: Attracting passive job seekers

According to LinkedIn research, 73% of the global workforce is made up of passive job seekers, who are your best job candidates.

passive-job-seekers

Passive job seekers are the candidates that aren’t actively looking for a job, mostly because they are already employed. That means they won’t be visiting job boards and browsing your career site.

However, if you approach these passive candidates in a right way, they would be willing to accept the better job offer. Remember, a better offer doesn’t necessarily mean more money. It can be flexible working time, education, opportunities to grow, benefits, cool projects, and many other.

That’s great, you may think, but how can I reach them and convince them to apply to my open positions? This is where HR technology comes in.

How can HR technology help you overcome this recruiting challenge?

Recruitment Marketing Software offers a solution for attracting passive candidates. Recruitment Marketing Software can help you to attract passive candidates and build relationships with them.

First, you need to grab their attention by showcasing your employer brand, company culture and employee value proposition.

That is how you’ll draw them in and make them eager to join your talent pool. Then you can use different tactics of candidate relationship management to engage and nurture them until they are ready to be turned into your job applicants.

Recruiting challenge #3: Reducing time-to-hire

Time-to-hire is one of the most important recruitment metrics. Reducing time-to-hire is crucial for two main reasons: hiring the best candidates and saving money.

Let’s examine both of them.

First we will explain how is time-to-hire connected with the possibility of hiring the best candidates.

Well, according to research, top candidates stay available on the market for 10 days only. That means you have to speed up your hiring process, otherwise some other, faster company will snatch your top candidates right under your nose.

Second, reducing time-to-hire means reducing cost-per-hire too. Needing less human hours to fill a position makes your hiring strategy more productive and cost efficient.

How can HR technology help you overcome this recruiting challenge?

While already mentioned sourcing and Recruitment Marketing tools help you find candidates faster, there are also specialized recruiting tools that can help you significantly reduce the time of your selections process.

These HR technology tools designed to streamline recruiting operations and fasten selection process are called Applicant Tracking System.

With Applicant Tracking System you can automate, simplify and fasten many recruiting tasks.

These tools make previously time consuming tasks like resume parsing, disqualifications of non-qualified applicants, interview scheduling and sending personalized recruiting emails to your candidates fast and easy.

Applicant Tracking System also saves your precious time by building talent pools, which can be used to find perfect candidates for your future roles and job openings.

Imagine how much time you could save if every time you had a job opening, you had a pool of talent from which you can just pick the best candidates!

In addition, as the graph below shows, Employee Referral Programs are a great way for reducing time-to-hire.

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Recruiting challenge #4: Improving the quality-of-hire

Speedy finding and hiring a qualified candidate doesn’t mean a thing if it isn’t finding and hiring your ideal job candidate. Ideal job candidates are the ones that will stick around and perform their best.

You need to find candidates who will fit in perfectly in your team and be able to thrive in your company culture, otherwise you will end up disappointed with their poor performance, early leave or termination.

That’s why it is important to hire the best talent by finding the perfect fit for your company.

How can HR technology help you overcome this recruiting challenge?

Research shows that 78% of recruiters who use an HR technology have improved the quality of candidates they hire.

Applicant-tracking-system-benefit-quality-of-hire.PNG

One of the most effective ways to improve your quality-of-hire is to utilize employee referral programs. Why is that?

Your current employees have a hands-on experience with your company culture, mission and vision. That means they can easily recommend candidates who make the best cultural fit for your company.

With HR technology, you can set up structured and automated employee referral programs, which will significantly improve your quality-of-hire.

Recruiting challenge #5: Measuring the effectiveness of recruitment strategy

More than ever before, modern HR professionals and recruiters are faced with a growing demand to demonstrate a clear link between their hiring practices and outcomes.

Management requires hard data and exact numbers, so evaluating and measuring the effectiveness of recruitment strategy has become one of the pressing pain points of modern HR professionals.

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They are aware of how the most important hiring metrics can significantly improve decision-making, optimize recruiting effectiveness and maximize the value of HR investments in recruiting process.

However, most of these HR professionals and recruiters struggle with HR analysis and data driven recruiting question and dilemmas. Which recruiting metrics are the most important for my company? How to implement, track and measure them? How to analyse and compare them?

How can HR technology help you overcome this recruiting challenge?

Modern HR technology such as Applicants Tracking Systems and Recruitment Marketing Platforms can automatically implement, track and calculate the most important hiring and recruiting metrics like time-to-hire, cost-per-hire, source of applicants, hire to applicant ratio etc.

Moreover, these HR tools can create customized, detailed reports on most important recruiting metrics which will make it easy for you to analyze every step of your recruiting process.

With data backed insights provided by HR technology in a form of easy to read reports, you can quickly notice which parts of your hiring strategy work well, and which ones have room for improvement. That way you can make better and more informed decisions and improve your recruiting process and productivity.

Other recruiting challenges and HR technology solutions

Above mentioned recruiting challenges are the most common among modern recruiters and HR professionals.

However, if you are faced with some other specific recruiting challenge, take a look at The ultimate list of best HR software. It will help you comprehend all the different aspects and solutions HR technology can provide so you can identify the one that best suits your needs.

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Are You a Leader or a Manager?

When describing someone at the head of a team or business, many tend to use the words “leader” and “manager” interchangeably, with the belief that these two words mean the same thing. While it does colloquially, in terms of business and character, there is actually a huge difference between the two of them that you should be aware of so you can truly gauge where you stand.

In its most basic sense, the biggest difference between a manager and a leader is the way they motivate people to accomplish their tasks and work towards a common goal. This sets the tone for most of what they do, how they approach people in their team and business, how they react during crises, and the overall atmosphere of the employees and of the business.

While there is nothing wrong with being a leader or being a manager (and not being what they aren’t), the knowledge of what you are like as a business owner and team head is still a worthwhile fact to hold as it allows you to see how you truly handle the business and where else you can improve upon. It also pays to know the difference between the two so when it comes to assigning team heads for the different projects that your business may have, you are able to assess who can work better with what task and with what sort of people they can work well with.

Find out if you are a leader or a manager with this infographic by Healthy Business Builder.

Are You a Leader or a Manager?

Designing Orgs of the Future: Organimi Releases Version 5 to Offer Flexibility to Diverse User Base

Organimi is a cloud based, easy to use, low cost alternative to traditional software org chart design tools that enables users to easily create and share org charts, photo boards, and directories. The Canadian start-up allows organizations of all sizes, industries, and workforce modernizations to organize how they communicate and collaborate wherever, and however they work.

Drawing on feedback from a growing user community across thousands of organizations including well-known brands such as Airbnb, eBay, and Kayak. Organimi developed V5 to simplify the process of creating an org chart and increase flexibility for modern organizations looking to create direct representations of complex organizations. They have also made it easier to share org charts with members across organizations to increase transparency and limit knowledge gaps.

“We listened and our users wanted more flexibility to accommodate their diverse needs for their organizational structures, so we opened up options to customize the tool to their preferences, simplifying the overall use case regardless of their organizational structure.”

-Eric Apps, Organimi Co-Founder

Organimi’s main users of the platform include: business owners, faith based and not-for-profit organizations, sales reps, account managers, consultants, educational organizations, government departments, agencies and other public sector groups and virtual organizations.

Organimi is free for up to 50 members. Sign up today at https://v5.organimi.com/register
Organimi is a cloud based, simple organizational chart maker. Based out of Toronto and Waterloo, Organimi is charting organizations of the future. The company founders have embraced the changing nature of the modern workforce to create software that is flexible to accommodate different organizational designs.

Contact: Nicole Ragno
Marketing & Customer Success, Organimi
Email: nicole.ragno@organimi.com
Web: http://www.organimi.com

How HR Continues To Evolve, Technologically and Politically

How HR Continues To Evolve, Technologically and Politically

Changes in human resources are driven by a number of overlapping factors, including the demographics of both the workplace and surrounding society; political climate and legislation coming out of it; and the development of new technology.

The rise of tech startups have created a lot of change in business communities and shifted the expectations of employees. Add breakthroughs in cloud services and management software, and authentication into the mix, and it’s easy to see how the tech boom has had a major effect on the procedures and culture of HR.

Hiring and Interview

Finding job seekers is getting easier and easier. On the other hand, as easy as job sites like Indeed and social networks like LinkedIn have made posting ads, they’ve also allowed a larger number of job seekers to respond.

Recruiters and hiring managers must deal with a much greater volume of applicants if they choose to make use of internet job postings. The benefit is that it’s easier to find the right candidate. LinkedIn and resume upload sites have made it especially easy for savvy HR professionals to target the skills they’re looking for and search for candidates more intentionally.

On the interview side, things are changing too. Skype and other video and voice-over IP apps are making remote interviews a more robust and common process. Being able to interview over long distances is exposing recruiters to talent from far-flung places. 43 percent of Americans say they spend at least some time working remotely, according to The New York Times. Remote work is changing office environments, and it’s changing the way companies hire, giving them access to employees hundreds or thousands of miles away.

Company Culture

The hiring process is closely related to company culture, but it’s an idea that goes far beyond the initial hire.

This is where the tech startup world has made a huge influence. “Company culture” has almost achieved buzzword status in job ads. Both prospective job seekers and employers are putting a heavy emphasis on “fitting in” with the company culture.

This has come with advantages and disadvantages. Tech companies in particular have shown how “culture” can be taken way too far. There have been a number of high-profile cases where culture has been used to justify abuse, inaction, or discrimination.

Company culture is a powerful and popular tool to ensure that businesses and employees truly make the most of their personnel. Every work environment is different, and hiring an employee with the right skills but the wrong demeanor can be more damaging than hiring someone who needs extra training.

Contracts and Consent

One of the biggest developments in recent years has been the ability to handle contracts, compliance, performance reviews, consent forms, and anything else that people need to sign digitally. HR departments have been leveraging digital signatures to streamline and more effectively track important documents.

Paperwork that can be signed electronically can be carefully controlled and tracked. A performance review can be signed in order, first by the employee, then by their manager, and added to their digital record without any printing, scanning, or physical transportation. The process becomes shorter and easier to track.

Timestamps recorded on electronic signatures are more accurate, and the digitizing process is better for privacy and compliance because control is kept of the document at all times. It’s easy to track who has access to it. Signing something electronically may not feel very safe, but electronic signatures are built of digital signature technology which provides encryption and verification, making the whole process very secure.

Communications Technology

Some companies are choosing to adopt high-tech communications technology within their workplaces as a way to improve efficiency of both employees and HR processes.

Chat applications are one way that companies improve communication, letting employees interact with each other and their managers in real time to discuss topics or pose questions that they wouldn’t ordinarily interrupt one another with.

Another high-tech communications solution comes with digital signage that HR can leverage to cut down on emails, poster printing, and newsletter composition. Announcements of events, important legal updates or performance metrics can instead be simultaneously displayed across a number of devices. That way, employees have information available at a glance without having to open a distracting email whenever there’s a company announcement.

Safety and Compliance

Workplace safety has changed a lot over the years. From the days of steelworkers clambering unassisted on top of skyscrapers and employees handling asbestos, the law and cultural attitudes about safety have made dramatic turns. So too is it with liability surrounding legal rights of employees, such as overtime laws and “theft of employee time”.

One of the biggest changes has been the uptick in retroactive legal action against companies that engaged in unsafe and unlawful practices. Though HR teams were always tasked with compliance and liability limitation, as lawsuits become more prevalent and potentially damaging, Human Resource’s role in protecting the company, and by proxy the company’s employees, has been magnified in recent years.

HR departments work tirelessly to create inclusive, safe workspaces that don’t discriminate or place employees in unsafe situations without a reasonable notice and acceptance of risk. Digital tools are making this process easier and will continue to influence the shape of human resources as we discover new ways to track, authenticate, and communicate.

The Secret to Improving the Employee Experience Has Nothing to Do With Quirky Benefits

The Secret to Improving the Employee Experience Has Nothing to Do With Quirky Benefits

The Secret to Improving the Employee Experience Has Nothing to Do With Quirky Benefits

We’re in the midst of a global productivity crisis. The IMF estimates that if productivity growth had followed its pre-2008 financial crisis trend, overall GDP in advanced economies would be about 5% higher than today. However, to blame everything on the financial crisis is misleading. The overall trend in productivity growth is stagnant and has been on a downward trend for the last several years, costing the US a staggering $450-$550 billion a year. These national figures raise concern for business leaders as they battle to achieve growth in an unstable political and economic climate, looking for ways to ensure that their entire business is working as efficiently as possible, from the top to the bottom.

You’d think this would be simple but recent research conducted amongst 2,000 Americans for the report ‘Why your workforce isn’t working’, found that only 37% of respondents think they’re highly productive in their role. There is clearly much room for improvement.

Positive experiences beget productivity

 According to the research, 78% of people say they are more productive at work when their working experiences are positive. This jumps to 92% for younger people or millennials – a generation that will make up 50% of the workforce by 2020. Employers need to stop and listen to them. Clearly, driving positive workplace experiences is important but what does that actually mean?

The workforce experience can be viewed very similarly to the customer experience. It’s the journey an individual employee makes throughout their contact with a particular organization, from initial recruitment discussions, through to being a fully-fledged worker and also their exit should they leave. It’s a fast-moving and evolving journey, with no-one person’s journey being the same as another. It’s vital that organizations can be agile and flexible to these needs, so that they improve the experience and ultimately drive productivity. But how do you go about it?

Quirky benefits don’t yield expected results

 First and foremost, employers need to build a stronger connection with employees. The research suggests that at present there is a large disconnect between the two, particularly about what positive workforce experiences look like. Forty per cent of business owners believe free food, beer fridges, ping-pong tables and bean bags are important to employees. Perhaps understandably given the publicity that high-profile and successful brands like Google, Facebook and Apple get for such ‘quirky’ benefits. But when asked, employees across all age groups said benefits such as ping pong tables (5%) or company outings (9%) add relatively little value to their workforce experience. This disinterest for quirky benefits is even true in cities where ping-pong tables have become commonplace, like San Francisco where only 4.2% of respondents rated it as a valuable addition to their day-to-day workplace experience. In fact, more than half of respondents (53%) felt that having games in the office are distracting and actually decrease productivity.

Are you asking the right questions?

 Instead of making assumptions, employers should be asking their employees directly what would improve their experience and help them be more productive. As it stands, more than half of people have never been asked this by their employer, with just 12% being asked on a regular basis.  Just as there is business value in listening to customers, there is just as much value in listening to employees. And don’t assume that HR’s trusted tool, the annual survey is doing the job. Twenty percent of those we spoke to said it wasn’t a benefit to them or a suitable catalyst for business transformation.

Invest deeply in flexibility and appreciation

 Once employers take the time to engage with their employees, they are likely to find clear recommendations on how to improve productivity. The research found that two key requirements stood out. Unsurprisingly, the first being flexible and remote working, with 81% stating this is very important and highly valued; particularly when it comes to balancing the varying demands of their professional and private lives. The second, being valued and recognized in their role. Two-thirds (66%) of people cited this as the most important aspect of their day to day employment – not pay rises or better benefits which bear a cost, but being valued and having recognition is what’s a high value, cost-free option for companies.

As major economic shifts continue to happen, it’s never been more important focus on productivity. While economic leaders and governments can consider the value of national fiscal measures, individual businesses can play their role too. And fortunately, as this research shows, it doesn’t have to be difficult. The key to success, as in many aspects of business, is to get to know the people you’re trying to target better and to build personalized positive experiences around them. And much like when building a successful customer experience, data and technology plays a clear role when it comes to getting your workforce working.

Which HR tool to invest in? ATS or Recruitment Marketing platform?

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Talking with business owners, recruiters and other HR professionals, we have realized that many of them have the same two questions: “Which recruiting tool should I buy? Recruitment Marketing software or ATS?” The problem is that many of them, besides not knowing the difference between the two, don’t know that there are 2-in-1 solutions that offer both.

Types of recruiting tools

Not every recruiting software is the same. Moreover, same types of recruiting software differ in their features and capabilities. To make recruiting software classification as simple as possible, I put them in 2 categories based on primary solutions that they offer:

  1. Applicant Tracking System (ATS) and
  2. Recruitment Marketing Software

To help you understand the biggest difference between the two, think of them as pre and post application tools. Applicant Tracking System (ATS) is a solution to manage applicants, and recruitment marketing software is a solution to manage leads. Leads are defined as candidates who are or may be interested in your company, but are not ready to apply just yet.

That being said, solutions offered by these two types of recruiting software are very different. However, realizing that they complement each other well, and offer the best recruiting experience together, some software providers now offer 2-in-1 recruitment marketing and ATS solution.

In this post, we will define the difference between ATS and Recruitment Marketingtools. This way, it will be easier for you to decide which one of the two is the best solution to your hiring and recruiting challenges.

What is Applicant Tracking System?

Applicant tracking system offers a wide range of solutions for different hiring challenges. It is a repository of all of your applicants for job openings that manages and streamlines your hiring process from job applications to hires. In other words, ATS usually is a database of all your applicants’ profiles. Through ATS you can do interview scheduling, candidate screening and evaluation, collaborate with your team members…all in one place.

In other words, ATS can help you in your hiring efforts only AFTER you already have applicants for your job opening. If you are struggling to attract talent, engage existing talent in your talent pools, provide better candidate experience and get more high-quality applicants, ATS is not a solution for that problem…

Recruitment marketing is!

What is a Recruitment Marketing software?

Creating an outstanding candidate experience is what employers are focused on more than ever before. Attracting talent is more challenging than managing existing applicants, and this is exactly what recruitment marketing tools are designed for.

In a recent Aptitude researchMadeline Laurano, Co-Founder & Chief Research Officer, defines a recruitment marketing platform as a platform that

Manages outbound sourcing, inbound recruitment marketing, and employer branding. A recruitment marketing platform includes capabilities that maintain the employer brand, foster candidate relationships, and enhance messaging and communication efforts. The most critical capabilities in these systems include: Career Site, SEO, Employee Referrals, and Talent Communities/Networks.

Some of the most important features of a recruitment marketing software include:

That’s a lot, isn’t it?

Yes, but these are all solutions that companies and recruiters have started looking for in order to improve their hiring efforts. Therefore, when you start looking for a recruitment marketing software, make sure that all these features are available.

To make this more simple, recruitment marketing platforms are designed to help companies communicate their Employee Value Propositions, optimize their Employer Branding strategies, and with that, attract talent.

Unlike recruitment marketing platforms, there are many companies that already use ATS. However, it is becoming more and more obvious that ATS alone is not considered a solution for more effective hiring and talent acquisition.

Many HR experts and influencers share the same opinion, including Matt Charney, one of the biggest HR bloggers and analysts. This is his opinion about ATS:

If you think you can actually transform a system of record into a system of engagement, you must be high on the hog.

Should I buy an ATS or a Recruitment Marketing Software?

Even though we have defined the two recruiting tools, you are probably still not sure about which one would best serve your needs.

In order to help you make the best decision about which tool to buy, we have written a detailed 2018 Guide for Buying a Recruiting Tool.

Artificial Intelligence trends become today’s HR realities

Gartner Hype Cycle for Emerging Technologies, 2017

The emergence of Artificial Intelligence (AI) technologies in the past years has profoundly impacted a tremendous number of companies and sectors. Take the example of supply chain functions – these have been completely reshaped and fully robotized warehouses are now the new standard. In parallel, other support or corporate functions have also caught this technological wave, but not with the same speed and pace. Human Resources today are the perfect illustration: the shift towards Digital HR has started for pioneer organizations, but the majority of companies are still in the reflection and conceptualization stages. On one hand, there is an overwhelming feeling related to the immensity of ‘the possible’ in terms of HR technology offerings, and on the other hand, there is a need to answer growing expectations from an evolving workforce.

Today, HR C-levels are facing a common main equation: Ensuring that HR roadmaps will become even more relevant in the C-suite and help streamlining organizations while improving the employee’s experience.

But how are AI technologies concretely impacting the HR community?

Beyond the reflection and conceptualization stages mentioned earlier, AI is clearly acknowledged as a critical component of the future HR service delivery model. Most of discussions today are about how to incorporate chatbots, robots or other cognitive solutions within Human Resources departments.

Just to name a few examples:

  • Robotic process automation (RPA) is a new norm today. Any process optimization exercise almost always considers robotic automation as a solution. In this context, almost all HR processes are subject to automation. The main recurring ones that we observe are related to recruitment, core HR administration, compensation, payroll and performance, but all HR processes that require significant manual input are candidates for automation.
  • Chatbots are also getting a lot of traction. For example, in the HR space, chatbots are replacing traditional FAQs. Cognitive chatbots can also be trained by humans in order to improve their correct answer rate. This is a real game changer and robust accelerator to change the employee experience.
  • Robots are less and less considered as exhibition gadgets and can now be found in some HR front office departments.
  • Voice assistants on mobile for any employee, anytime, anywhere are becoming more common – say hello to the new HR ‘Siri’. A vacation request for example can then be part of a quick phone conversation, instead of several less efficient transactions involving HR systems and emails.

What we are observing, is that AI technologies are becoming fully embedded within the HR community. The initial doubts and fears have been overcome by most HR professionals and AI is recognized as a real added value to the employee. The HR operating model shift is ongoing and we are only at the early stages as the technological change is evolving at an exponential speed. Tomorrow new Artificial Intelligence offerings will emerge and will continue to reshape HR departments.

Author: Thomas Dorynek – Manager, People Advisory Services, EY

Thomas is a seasoned consultant with extensive experience in HR Digital Transformation projects. Views are his ownFollow @tdorynek

The Majority of Americans Believe Their Workspace Negatively Impacts Their Well-being. Here’s How To Fix It.

From the worsening obesity epidemic to stress levels continuing to rise, American employees are struggling with their wellbeing. New research shows that a shocking 64% of American workers believe that their employer and workplace are having a negative or very negative impact on their wellbeing. But what’s behind this alarming statistic? And what can businesses do about it?

When it comes to employee wellness and the employee experience, we found that forward-thinking organizations are recognizing their employees’ needs and addressing them through dynamic benefits programs that support them in and outside of the workplace. Research shows that they’re reaping rewards for this. Bersin by Deloitte finds that organizations focused on creating a flexible and empowering workplace experience are five times more effective at improving employee engagement and retention than their peers. Meanwhile, businesses that do not tailor the employee experience to support their workers will find themselves left behind. Companies that do want to gain a competitive advantage should focus on establishing a wellness program, looking for ways to go beyond traditional benefits, and digitizing the HR process.

Establish a wellness program

Wellbeing initiatives can take many forms, but flexible wellness pots, which enable employees to spend a wellbeing allowance in a way that suits them, are gaining in popularity. In a world where employees increasingly wish to be recognized as individuals, this approach enables organizations to cater for their personal preferences, be they for a diet program or meditation class. Surveying employees can also help to determine which wellness benefits they would value most, gym memberships for example, or counseling services to support them in times of need.

Nick Lawry, Reward Manager at Virgin Management, believes that benefits have never been more vital in ensuring the wellbeing and peace of mind of employees, notably as part of offering a fantastic employee experience. From offering financial education through to super flexible working and unlimited annual leave, they try to give people the benefits and the flexibility that allow them to take control and make the choices that are best for them.

Go beyond traditional

Promoting holistic employee wellness demands going beyond just health and fitness benefits. Financial concerns can have a significant negative impact on the mental health of employees – one Harris poll found that 82% of employees are under financial stress. Our research also indicates that they would appreciate having personal goals in this area of their lives supported by their employers. Outside of salary and retirement plans, employees would like employers to support broader financial needs, such as saving to buy a home or debt management. When we consider that over half of US employees aspire to buy a home, but less than one in twenty benefits programs cater for this life goal, the opportunity for employers to seize the initiative and support this need is clear.

Having flexible benefits that are customized to employee life goals sets companies apart and transforms them into great places to work. Pharmaceutical innovators Mundipharma recognized this, and in addition to its core benefits, launched a new range aligned to its employees’ lifestyles and designed to give them more choice. This additional selection ‘pot’ of benefits, called “Flex”, achieved staggering results. Since the rollout of Flex, 96% of employees have ‘flexed’ their benefits and employee turnover has reduced by 45% within 18 months. Meanwhile, the time to fill job openings has reduced from 50-days on average to just 28. Perhaps most importantly, engagement also improved and 90% of those who flexed their benefits regularly said they’d still “be working here in a year’s time.”

Digitize the benefits process

Employees are looking for an employer who will make a positive impact on their day-to-day lives. For companies to accomplish this, HR departments need to spend more time on transformational activities that focus on culture, engagement and employer brand. HR can free up time for this by automating and digitizing more processes. This is one of the reasons adoption of global and regional shared service centers as well as global human capital management (HCM) and global benefits technology are all on the rise. Working with top companies around the globe, I’ve seen firsthand what having a more digitized, globally-driven strategy that’s better aligned with people and business strategy can do. Achieve this, and organizations won’t just reduce admin and improve compliance – they’ll see an increase in benefits engagement, which will domino into workplace engagement, and have a positive impact on how employees feel about their organizations.

Companies with an established global benefits strategy and technology that supports the implementation of this are three times more likely to see a reduction in administration errors and twice as likely to see a reduction in benefits overcharges. The implementation of those benefits further help the company’s bottom line by creating a positive, supportive working environment that reduces the current disconnect between employers and employees around the workplace experience, attracting and retaining staff for the long haul.

Ultimately, the best companies are creating amazing global strategies and have the technology in place to deliver these so that employees really feel the benefits. They’re happier and healthier and they enjoy being at work. This is what will keep them an engaged and productive member of your organization.

5 Things to Watch Out For in Preparing For Your Employee Central Project

Written by Randy Stenberg, HCM Consultant at Hula Partners.

Now that your company has decided to implement Employee Central, it is time to prep for your implementation. Based on my personal experiences, here are 5 areas to consider focusing one during your project preparation. Focusing on these will help to smooth out your Employee Central journey.

1.     Get ready, get set; I didn’t say get comfortable.

The journey you are about to embark on takes longer and will be considerably more difficult than you first considered. Being prepared and flexible is key to your success.

Some may believe that an EC implementation is easy. A sales person’s pitch may have swayed you, or the notion of no hardware to set up, and no software to install; Easy Street, right? Beware! Don’t fall into that trap. Sure, some aspects of EC configuration are simple as compare to SAP on-premise. However, the underlying business processes remain the same. These processes can be overly complex due to piling on additional requirements over the years enabled by a customizable on-premise system. Untangling and simplifying these processes can be enticing and can certainly provide benefit but be aware of the cost; process redesign and optimization have costs in terms of project resources and project timeline. Plan accordingly and make sure the ROI will justify the additional demands on your project’s resources.

2.     Project Management Office (PMO) is very important.

Completing a proper project planning exercise is key. For example, include a detailed project plan. Your resources should be identified and freed up to work as appropriate, as soon as possible. This plan should set the expectations for your resources and should be realistic based on budget and timeline with built-in contingencies as a buffer.

Tip #1: Be certain that your partner resources are experienced and certified so that they are properly trained for your project. If not, this could affect your timeline and plan as a whole.

Tip #2: Include plenty of contingency into the project plan – you will use it.

Governance and controls are important pieces of PMO.  This includes handling scope creep. Ding ding ding! This is one of the biggest areas that can lead to a project getting off the rails. Based on my experience, scope is something that must be managed very closely and have a clearly defined escalation path determined early on during the project so that during a crisis everyone knows what to do with new items.  These items can include defects, missed requirements, and gaps in processes. Clients and partners must realize that scope creep is something that should be recognized, reported and avoided.

Your implementation partner should provide you with a project manager that is 100% dedicated to your project. This may add some cost; think of it as relatively cheap insurance. As the client, you should make sure that your internal project manager is at least 50% focused on the implementation. Your PM is critical in navigating through company bureaucracies and working with internal audit departments as needed.

3.     IT is critical.

Make sure key IT resources are fully engaged stakeholders on the project.  From what I have seen, this is sometimes not the case.  IT is generally an afterthought, but should be an equal party to the project.

4.     Change management is important throughout the entire project and after go-live.

Consider bringing on Change Management experts. Your EC partner is probably not an expert in this field, so consider someone or a team that is focused on just this.

Your communication should have consistent cadence and message to the stakeholder community during the project and after go-live. As for training, it is best to have both online and in-person classes, as well as quick reference guides for continued learning.

5.     Do NOT underestimate testing. You will always need more time, so build in contingency.

Your implementation partner should manage the initial test phases such as integration testing, end-to-end process testing and payroll parallel if required. As the project progresses through the test phases expect your participation to scale up. You should assume complete responsibility for UAT (User Acceptance Test). This is your chance to confirm that the application is working as per your business requirements.  You will most likely need some help since you are not certified professionals, as your consultants should be, in using the system. You may find it difficult to write test scripts from scratch so ask your partner to provide a library of scripts that you can pick from and customize as needed.

Tip #3:  UAT is the time where gaps in processes, defects, and new requirements may surface. Make sure that you handle these swiftly per your defined PMO process so as not to derail your project.

Preparing for a project can be a daunting task. But, if you take these considerations in to your planning, you will have a much easier and smoother implementation.

If you have any further questions or would like to discuss further, you can contact me at randy.stenberg@hulapartners.com.


This blog was also posted on hulaparters.com

Real-life Employer Branding Ideas

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Employer Branding ideas are essential for building a strong and attractive employer brand. Many firms have started investing more in their employer branding strategy so I decided write about some real-life employer branding ideas and strategies. HubSpot and Facebook have mastered their employer branding and recruitment marketing efforts, and here is how!

Why is employer branding important?

The concept of employer branding has become one of the most popular topics in the world of Talent Acquisition. Demand for talent is getting bigger, and supply is getting smaller every day. Naturally, the market is suffering from a big talent shortage, which has resulted in the “War for Talent”.

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Because all the changes in the HR and tech industries, the way we recruit has changed. Still, many companies are still sitting steal thinking that there is nothing to be done to attract talent.

Wrong!

Employer branding ideas and methods

To make employer branding as a recruiting strategy clearer, I decided to give you some real-life examples and ideas from the industry leaders. Use these brilliant employer branding ideas, and try them out in your own recruiting strategies.

Employer branding through social media

Social Media is a simple, fast and affordable way to target the right people and spread the word out. Similarly to product and service marketing efforts, social media can be used in Employer Branding and Recruitment Marketing strategies.

HubSpot on Instagram

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This is Hubspot’s post that grabbed people’s attention just a few hours after it was posted. Why is this post so special? Why is it considered a part of their Employer Branding and Recruitment Marketing strategy?

First of all, right below the business name, there is a tag line “My Happy Place” that immediately sends a positive message about the workplace. If you read what the post is about, you will find out that it is all about making their employees feel better.

Looking at their hashtags, you can see that they really made sure that this post gets to the right people- sales people and marketers. Finally, they encourage other candidates to engage and give them tips for staying motivated. In just one post, HubSpot used some of the best recruitment marketing strategies.

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Look at this post!

I know that not all of you have games and beer at work! However, many modern workplaces encourage fun times and games at work.

Even though you may not offer the same thing, I believe, and hope that, there is something your employees love doing besides sitting at the table and working. If so, capture the moment and share it on social media. Don’t forget to encourage your employees to do the same. They are your best brand ambassadors.

When promoting on social media, it is important to know who your candidate persona is. This way, you can make vetz targeted messages towards your ideal candidates.

Need help defining your ideal candidate, here is our guide to define a candidate persona.

Employer branding through Glassdoor

Websites such as Glassdoor are a great source of information about employers from all over the world. People go there to learn more about companies, their cultures, pay, positions, job descriptions, and most importantly, current employees’ opinions and reviews.

If you are struggling to find the right candidates, get a listing on websites such as Glassdoor and encourage your employees to write about you. At the end of the day, your current employees are your best brand advocates!

To understand the importantce of employer branding on Glassdoor, let me share a few stats from surveys done by Glassdoor and Allegis Group:

  • 69% are likely to apply to a job if the employer actively manages its employer brand (e.g., responds to reviews, updates their profile, shares updates on the culture and work environment). -Glassdoor
  • 76% want details on what makes the company an attractive place to work. -Glassdoor
  • Top five pieces of information job seekers want employers to provide as they research where to work: 1) Salary/compensation, 2) Benefits, 3) Basic company information, 4) What makes it an attractive place to work, 5) Company mission, vision, values. -Glassdoor
  • 69% would not take a job with a company that had a bad reputation, even if they were unemployed! -Allegis Group Services Study
  • 84% would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation. And most in $75-100K salary range would only require a 1-10% salary increase to consider such a move -Allegis Group Services Study
  • 84% of companies believe a clearly defined strategy is key to achieving employer branding objectives -Employer Brand International Global Research Study

Facebook on Glassdoor

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What is great about this job ad is that candidates can find tons of useful information about the company and position. This is one of their current employee’s testimonials. It is completely transparent. This is important because, to find the perfect job candidate, both pros and cons should be disclosed.

This particular employee says: “If you don’t like data, don’t come here!” If you are looking for a perfect match for your company and job opening, let the candidates know what would make them your candidate persona.

Employer branding through referrals

When looking for good employer branding and recruitment marketing ideas, always start with your own employees. Employee referrals are structured programs in which companies use existing employees’ talent networks.  

Research has proved many times that employee referral programs help improve many recruiting KPIs.

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But why is a referral program considered employer branding and recruitment marketing method?

The answer is simple- they strengthen your employer brand and reputation. When your employee wants to recommend someone for an open position, they talk to those candidates first. Trust me, these are mostly nice words about you as an employer and your Employee Value Proposition.

On their ‘Refer a Dev‘ webpage, HubSpot explains how much they love and need awesome software developers. If you refer such a developer to them, and HubSpot ends up hiring them, you’ll be rewarded with a paycheck or some other type of referral bonuses.

Already have a referral program? Check out these referral reward ideas!

Employer branding through inbound recruiting

Inbound recruiting is one of the newest HR strategies used to attract talented people. The main purpose of an inbound recruiting strategy is to, through relevant and useful content, get to the people that would best fit your company’s jobs and culture.

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Inbound strategy is a long-term solution for filling hard-to-fill roles. In the example below, you can see a blog post of an interview with 3 data scientists at Facebook. This blog is posted in Facebook’s career site, and it talks about their personal experiences as data scientists at Facebook.

Do you have interesting projects your company is working on? If so, these are likely to attract passionate and motivated people who want to grow their careers. You just have to have a strategic way to communicate your story with them.

Employer branding through career site

Your career page isn’t just a place to post your jobs – it is a place to attract high-quality applicants and sell them your job opportunities.

Candidates don’t apply immediately after hearing about a job. Instead, 59% look up the company’s website. Sixty six percent want to know about your company’s culture and values, 54% about perks and benefits, and 50% about mission and vision. -2016 Global Talent Trends

Check out Facebook’s career site.

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Do you see how their career site is used to attract ambitious people who want to make a difference? They really make their site a goldmine of meaningful content attractive to many job seekers.

Here are some more ideas for career site optimization.

Employer branding through video advertising

As video is the best way for delivering messages in marketing, it is now also widely used in recruitment marketing. Social media and internet users are just more likely to watch videos than read. Use video to record employee testimonials, and put them on your career site.

Make a video of your workplace, and share it on social media. Include videos on your job ads and on job boards. Since Google likes videos, these will reach much more audience than images and plain text.

I know this post is about Facebook and HubSpot, but I had to include this video from Dropbox!

Employer branding through job descriptions

There are no words to explain how important your job descriptions are for attracting high-quality job applicants. The goal of every job description is to mirror your candidate personas’ dream jobs, cultures and workplaces.

Same as you want to attract people with best fit, candidates want to find their perfect jobs. Explaining your company culture, EVP should be part of every job description. Precise requirement, duties, skills and characteristics should be listed.

Before writing a job description, do a research on which keywords people are using when looking for job opportunities. Use these keywords and include them in your job descriptions as Google will award you for that by ranking you higher on job search results.

To save time, we have made some editable job description templates for you.

Employer branding through talent community and recruiting events

Another great way for building your talent pool with high-quality job candidates is through talent community and recruiting events. Many employers have found this one of the best ways for finding people with the perfect match for their companies.

In a recent conversation with a few HR managers from fast growing companies, I found out about a few interesting ways to organize talent community events.

If you, for example, struggle to hire people with certain IT skills, think about creating a workshop where your IT professionals will educate students or anyone else interested in this area. Share your event on social media platforms, your career sites, do some paid advertising to increase your ad impressions and do a highly-targeted campaign.

HubSpot has a great strategy for building their talent community. For example, they have live online webinars about New Hire Training at HubSpot. Anyone can join the live event, and learn about how does the onboarding and training look at HubSpot. They are well known for having great training programs, and this is what attracts people.

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Talent communities and events are great ways to meet people interested in your company. This way you can find out about their skills, personalities and knowledge.

Employer branding through Candidate Relationship Management

Connecting with candidates at the point when you have a new job opening is an old an inefficient recruiting strategy. Today, it is necessary to engage with talent way before that.

This is one of the most productive ways for building your talent pool with high-quality job candidates. Companies that use this approach are much more successful in reducing their time and cost per hire, improving quality of hire and reducing employee turnover rates.

Why?

Talent that ends up in your talent pool through candidate relationship management and inbound recruiting methods, are candidates with the best cultural fit. They are your ideal candidates or candidate personas.

If you have a career blog, don’t just finish there. Allow your readers to opt in to a newsletter. Share useful tips and stories from your company through targeted email campaigns. Even if they are not ready to apply yet, you have the opportunity to connect with them and convert them into applicants later.

Remember, candidates are like customers. It takes as much research and touch-point for candidates to apply as it takes for customers to purchase. You need to make sure that you are delivering an exceptional and unique experience through all these touch-points.

Using a recruitment marketing platform for employer branding

All these steps seem complicated and very time consuming. They are, if you are not using the right tools. Recruitment marketing tools such as TalentLyft can help you implement your recruitment marketing and employer branding strategies.

With tools like this, you can easily create a well optimized career site, optimize your job descriptions, streamline your referral programs, and significantly improve relationships with candidates and improve candidate experience and candidate engagement.

If you are not sure if you need a tool like this, here’s our guide for buying a recruiting tool.