Tips for Successful Conference Networking

In order to do well in any industry, you need to know and have the support of the right people. No matter how independently you work, people are the key to success in every endeavor. Although chance encounters do occur, you don’t always meet the right people at the right time.

However, you can increase these chances by setting up a booth at a conference specific to your niche. With different influencers in your industry congregated in the same area as you, the odds will be more in your favor for developing these mutually beneficial relationships.

Being at the right place doesn’t necessarily mean all these things will happen, though. You’ll need the networking and conversational skills to back you up when you meet a potential customer or partner at a conference too (even if you’re a bit more on the introverted side). Here’s what you need to know to up your conference networking game.

Don’t Skimp on Booth Design

A lot can be said about a person by the way they design their booth. When you have a booth at a conference, how your setup looks is just as important as your own wardrobe. No one will want to start a conversation with you if you look like you put no effort in your appearance.

The same is true for your booth. If you put little work into the aesthetics of your booth design, you won’t attract many people — especially if it looks like it was made the night before or is bland in style. In order to catch people’s attention, you’ll need booth banners and a striking design to flag people down.

Remember, your banner and booth materials are an extension of your brand. If anything is incongruent with your brand image, people will be confused about who you are and what you’re doing at the conference. So double check the colors and and fonts you use match the same ones as your business and other marketing materials; you always want to be more proactive than reactive.

Keep things simple and easy to read as well by designing your booth in a way that showcases what your business is about. Don’t let your message get lost in a cluttered design. Also have your audience in mind when creating your booth and banner.

Use graphics and language that appeal to your target audience so that your setup is the one they’re attracted to the most. Look into applied psychology and color theory, too, and see which shades and hues communicate the message you want your company to evoke while still being pleasing to the eye.

Have size in mind as well and make sure the promotional materials you use are large enough to catch a crowd’s attention while still conforming to the size restrictions of your booth area. Placing your booth in a good light doesn’t hurt either by utilizing lighting equipment that accentuates your display and brings attention to areas you want people to see most.

Overall Best Conference Practices

Once you’re at a conference, it won’t do hoping for the best that the right people will come to your booth. You need to prepare and devise a plan to best utilize your time at the conference. By first seeing what the conference’s schedule is, prioritizing and managing your time for the workshops and panels you want to attend will be that much easier.

Also see which topics will be discussed and which speakers were invited so you can do further research on the two to increase your chances of forming a connection with the influencers speaking and attending. You may not be able to do everything you want at the conference, so determine which events are a priority and which can be missed if you don’t have the time.

Have someone man your booth at all times as well so that your station is not left unattended while you visit various events. It helps to familiarize yourself with the location of the conference and where each activity will occur too. Knowing how long it will take to walk to certain panels and workshops will help you determine which ones you can get to in time, and having a familiar idea of where the conference is and where you can park will ensure you’ll arrive on time.

Don’t forget to schedule in break times for rest and food yourself, either. You won’t be impressing anyone if you’re exhausted or your stomach’s growling through a whole conversation. Speaking of conversations, leave some time for exchanges with other attendees as well since the whole point of you being there is to network.

If you have questions about what you should wear, look at past conference pictures on their website to get a feel for what the dress code is. You’ll want to be comfortable since you’ll be on your feet for a good portion of the day. Check the weather as well so you can plan your outerwear accordingly. Layering up is another good idea since different rooms can be set at different temperatures.

Lastly, consider other items you will need to bring with you to the conference such as a laptop, chargers, pen and paper, and business cards.

Talk the Talk

Once you have a plan of attack, you need to brush up on your networking skills. As you can see, networking is one of the top ways agencies drum up new business.

That being said, there are a lot of people vying for the same relationships you want to cultivate, so it’s up to you to distinguish yourself from the rest. Do this by being more eager to help the other person rather than having them assist you. Showing a genuine interest in the other person will make your more noticeable than a person who only asks for what they want.

Networking isn’t a one-sided relationship. It takes the efforts of two people trying to connect with one another. So be a good listener and ask them questions about themselves. Honesty is truly the best policy when it comes to networking, so speak the truth about yourself to build a solid foundation of trust between you and your contact.

Be consistent with who you are as a person both professionally and personally as well. People have a knack for discovering inconsistencies when talking with a person. Getting caught in an untruth can seriously damage a budding connection.

Also remember to continue the conversion long after the first encounter by consistently following up with them. A true networking relationship only grows and prospers if you put in the work to stay in contact with them.

Take Advantage of Hiring Opportunities

Although you may be going to a conference to form beneficial business connections, don’t forget to network with people who want to form connections with you as well. Especially when you’re hiring your first employees, it’s important to start your hiring process right by recruiting the best and brightest first instead of ones who will just do for now.

The kind of people you hire in the beginning will ultimately encourage or halt the progress of your company altogether. Hiring has a domino effect in that the employees you hire will recommend and attract other employees like them to your company, so it’s best to give yourself a good headstart and hire the most qualified candidates you can find.

Individuals attending conferences will most likely have the qualities you want in an employee, so keep your eyes open for potential hires at these events. It’s good to think in the long-term when considering a prospective employee as well since your business will have to deal with the consequences — negative or positive — of each hire you take on.

You will have to be the judge whether or not the skill sets a person possesses will benefit you just now or many years down the road. It’s also important that you like the person you’re thinking about offering a position to. Company culture is a key part to business success.

If people are miserable with the coworkers they have to collaborate with, this will only lead to setbacks for your company. After all, why would you want to hire someone you don’t like? Employees also work their best and come up with their most innovative ideas if their work environment makes them feel comfortable and encourages research and development that way of thinking. According to HR Gazette, “48% of human resources and recruiters and managers believe that technology helps them make better decisions.” 

Even with the best intentions, many startups and companies fail — but that doesn’t mean failure has to happen to you too. Attending and setting up a booth at a conference is a great way to find lasting and beneficial connections.

However, you can’t just walk in and expect great results to happen. By investing in your booth design, putting together a conference game plan, and brushing up in your networking skills, you will form relationships that will help you and your company progress far into the future.

5 Winning Ways to Successful Key Account Management

account manager

Key Account Management (KAM) was rooted in the concept of soft-selling and is widely recognized in various fields such as banking, health and industrial domains as mutually beneficial to both companies and their clients.

Through Key Account Management, clients achieve their goals through collaboration and support provided by the company in charge and in return, these companies increase their revenues and maintain a strong and lasting relationship with their major clients, keeping them ahead of the competition. In short, it provides communal growth through partnership, therefore making it critical for every company to make their key account management strategies effective and enhance it if needed.

Unfortunately, some companies still end up wasting their key account management training investments due to unfamiliarity with the best practices. Having that said, here are the key takeaways of the infographic from Healthy Business Builder which details five winning ways to successful key account management:

  1. Select the right account!
  2. Find the best person!
  3. Insist on the very best and relevant key account management program
  4. Your account manager must be highly skilled!
  5. Patience, and the right positive attitude!

To learn more about the winning ways to successful key account management, check out the infographic below:

5 Winning Ways to Successful Key Account Management-01

The Human Side of HR: What Makes a Great Administrator?

Businesses are made up of a multitude of working parts. From upper management down to the mailroom, everyone has a vital role to play. HR managers are an essential part of maintaining a well-oiled machine; they take care of the people who work there and maintain the kind of workplace that inspires people to turn up day after day, year after year. They are the people behind the people. In order to do their jobs effectively, HR managers need to have a variety of skills in their toolbox.

Hire the Right People

Hiring is a major part of HR responsibilities. It’s important to hire the right people; you want them to be engaged, capable, and in possession of a skillset that compliments the current work goals and progress. An experienced HR manager needs to know how to hire the kind of person who fits the company culture and values, and who will assist in reaching long-term goals as well as immediate needs. The wrong person, or hiring a good employee for the wrong position, can be detrimental. The right person can not only fit into your corporate culture but can help that culture grow along with the business.

Effective Training

A good hiring manager can recruit employees with all the skills required to shape the company’s ability to succeed, but they also need to help mold the employee’s skill set into their brand and workflow through comprehensive and effective training. An employee with a wealth of talent needs to know how to apply that talent, not just for best results but also in compliance with legal and labor laws. A thorough training regimen outlines expectations, any company-specific training, as well as what the employee can expect from the company. This communication is vital to ensuring everyone, including the company, can comfortably fulfill their expectations.

Employee Retention and Satisfaction

The link between employee engagement and revenue is well-established. A skillful HR manager is the cornerstone of employee satisfaction — and employee satisfaction is the key to engagement. HR can utilize programs designed to show appreciation for employee work; anything from food to incentive programs can energize employees. Likewise, public praise and spotlighting distinguished employees as well as a culture of positive reinforcement can be effective. HR must also stay on top of employee needs, whether it be in benefits offerings or promotion and salaries. Employees should feel needed, appreciated, and like they have something to work towards.  

Conflict Resolution

One of the more complicated aspects of HR is conflict resolution. An effective HR manager should be patient, even-tempered and able to navigate employee interpersonal and professional relationships (as they apply to the job) with a delicate touch. HR should be attuned not only to the needs of the company but of the employees as they apply to a productive and effective workplace. Conflict resolution can range from small interpersonal spats to the larger legal issues, such as sexual harassment. It is important that HR managers be thoroughly educated and knowledgeable about conflicts of a legal nature, for the safekeeping of both employees and the company.  

Follow Through

Your employees rely on you to make sure their work lives run smoothly. From benefits to paychecks, they need you to make sure the company fulfils their end of the employee contract. Prompt follow-through shows your employees their well-being is important and the company is invested in making sure they are in a safe, productive atmosphere. If employees do not trust HR, they’ll be less likely to seek out solutions to any problems from HR. They will be more likely to become bitter or malcontent, grow stagnant in terms of work or look for employment elsewhere.

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An HR manager who utilizes these skills will be able to work effectively and harmoniously with their company and workforce. Their administration skills can help boost productivity and make the workplace somewhere employees look forward to turning up for a long, happy future.

Why a More Productive Workforce is Still Possible: Start by Listening to Your Employees

Author: Tracey Fritcher, Global Director HR Transformation, ServiceNow

The gains in workforce productivity in the last 15 years are numerous. But there are still many organizations today that are filled with a great deal of administrative work to get a task done – much of this work falls into the unstructured category and is a huge time waster.

What if there was a way to look at work and build some structure and automation into processes to drive more productivity? Many organizations are looking at work and finding ways to add some guided insight so people can accomplish more in each day of work.

Searching the phrase “increase workforce productivity” will return approximately 84 million results…in .57 seconds – an overwhelming amount of information about recent improvements and many predictions about future gains.

Many of the articles revolve around management practices and what leaders can do to get to that holy grail of incremental effort – the kind of commitment that fills an employee with the drive to stay up late and take care of a customer problem or come in early when two nurses have called in sick on their floor. This is great when it happens, but people have lives outside of work and circumstances prevent doing any more than what is required for the job.

Smart organizations are seeking productivity gains by identifying the biggest time wasters — the work that often falls through the cracks, is highly administrative, repeatable and many times done via phone, e-mail or still on paper. Some great examples of this type of work are tuition reimbursement, charity gift matching, or following up on a paycheck error.

Employees spend significant time just trying to figure out where to go to resolve these types of issues. Once they think they have the right place to go, the next step is usually an e-mail or a phone call which sometimes lead to an out of office or voice mail. So the next step is another e-mail or phone call and soon more than 30 minutes has evaporated and the employee is still without an answer or resolution.

Automation, intelligent workflow, and guided choices for employees to complete tasks are the keys to future productivity gains within workforces. For many workers, having immediate and direct access to answers is far more high-touch than having to call a service center to speak with a representative. Employees want the power of information and technology at their fingertips – besides, a cloud-enabled portal doesn’t have hours of operations – it’s always open and answers are instantaneous.

Recently, a flight crew from a discount airline was waiting for a hotel shuttle bus and talking about where to go for a paycheck dispute. There were six people in the conversation and each person had a different answer of who to contact. Since the high-touch, phone-answering 1-800 number was only open 12 hours a day, there were lots of work around as far as how to circumvent the often 20 or 30-minute hold time for a representative to look into the situation.

If this even happened 50 times a day, for a global 24/7 operation, the cost implications are beyond significant. In this situation, one employee had a similar issue and was on the phone for over an hour resolving a problem…and on the clock the entire time. A paycheck question is one of the easiest things to solve through automated workflow – there is one place to go and technology helps the employee find the right person for that unique question.

Listen

Smart companies start by listening to their employees and finding out what tasks or procedures are causing the greatest frustration. Once you have a short list of “pain points” of high frustration tasks for employees, the work to automate can begin. The great news is that sizable gains can be made just by making information readily available and easy to find. Most companies are looking at overall search capability to serve up answers to an employee without that person having to know exactly where to go.

A search of tuition reimbursement should bring up the policy, a list of FAQs, the link to submit grades and transcripts, a selection of where the reimbursement should go and someone to contact in case of a unique situation (e.g., think of all the recent for-profit college closings in recent years – the right person should be reachable and available to assist in that situation).

When employees are frustrated and administrative items are ridiculously difficult to resolve, the greater productivity impact is around the stories being shared about the awful experience. When an employee’s life event is particularly sudden and there are delayed responses or confusing communications from multiple parties, the result is a worker who is frustrated AND upset.

Terrible experiences with HR cannot be ignored. People share them. It’s too good not to share…and vent…and complain about – and then others hop on the bandwagon of THEIR awful work situation that was confusing and took forever to resolve.

This is all solvable by getting employees used to going one place –one platform instead of multiple systems — to have their issues resolved. When there is a strong service delivery strategy and solution in place within an organization, it really doesn’t matter what the request is – the answer is easy to find, the employee gets a quick resolution and there’s no drama over a ridiculous process.

It is easy to start small and keep building out answers that keep people focused on their actual jobs. Employees should not have to spend a great deal of time and energy to be an employee. At least some of this time and energy can then be expended on real work — like completing projects, making deadlines and serving customers.

7 Underused Brainstorming Techniques to Get Your Creative Juices Flowing

Brainstorming is the age-old technique for generating new ideas, solving problems, decision making and even inspiring creative thinking. Sometimes though, it is not that easy to get the expected outcome of a brainstorming session.

When this happens, you should go beyond the traditional brainstorming techniques and adopt some new methods like the ones below.

Concept Maps

A concept map is a visual tool and can be used to structure a brainstorming session.

It helps organize ideas and illustrate relationships between them.

Put down the topic you are brainstorming at the top, and get your team to come up with any and all ideas related to it while you put them down under the main topic.

Then connect each idea with links that have labels on them to describe how each idea is connected to the other. As you complete your concept map you’ll have an overview of the issue at hand that will help you come up with a solution pretty quickly.

Concept Map Example on Concept Mapping

Brainwriting

Sometimes, when everyone is speaking at once, trying to put their own idea out there, the introverts with great ideas will shy away from participating in the discussion.

And if their idea is actually good, you’d be missing a good opportunity to arrive at a solution.

Brainwriting allows you to overcome this issue, as in this method you give everyone in the group a chance to write down their idea on a sheet of paper.

This way you will not only be encouraging everyone to share their opinion, but this technique will also give more time to the participants to come up with ideas that would never have occurred to them within a larger setting.

Rapid Ideation

This technique uses a time limit as a catalyst for generating great ideas.

In this technique, the moderator of the brainstorming session provides the necessary information on the topic, budget, deadline etc. and set a time limit for the participants to write down as many ideas as possible around the topic.

While they shouldn’t try to filter their ideas, they can use any medium to mark them down, be it on a paper, whiteboard or on Google Sheets; basically, anything that they can use to get their creative juices flowing.

The session could go on for just a few minutes, or an hour depending on the topic that is being brainstormed.

Gap Filling

This is basically to get your team to consider what you need to do to get from your current position to your goal. In this method, it is important to set a relevant and attainable goal.

During the session, get the team to figure out what resources, how much time and what methods you should use to get to that particular goal.

As you fill the gap from point A to point B, you’ll get to paint a clear picture of what needs to be done.

SWOT Analysis

A SWOT analysis helps you look into the strengths and weaknesses of your company and figure out what opportunities and threats you might be facing within the industry.

Analyzing these four conditions in a SWOT analysis example like the one below will help you come up with better-informed ideas for the issues you have at hand.

New SWOT Analysis Template 6 (1).png

Starbursting

Instead of directly finding answers, in this brainstorming technique, you get your team to ask as many questions about the topic as possible. The questions should cover the who, what, where, why and how related to the topic at hand.

Questioning an idea thus does not only help understand it better, but it also helps you ensure that there’s no risk involved in taking an action by allowing you to consider all aspects of it.

Rolestorming

Here you take on the identity of someone else, say your CEO, a celebrity, an expert in your field or even your client, and assume what they would do if they were faced with the issue you have or what they would do if they were to take action.

This technique will help you think out of the box while helping you overcome any anxiety that you may have regarding expressing an idea that you think would be not accepted. This technique is an ideal solution for those introverts in your team.

Reverse Thinking

Try to think of what everyone else in your position would do, and then do the opposite. This method, like the rolestorming method, will help you come up with unique ideas.

 

Not having a great time coming up with new ideas from your brainstorming sessions? Try these techniques out and see how they change the game for you.

Any other different brainstorming techniques that you use? Do let us know in the comment section below.

 

Employer Branding on Social Media: Best Examples

How to Build and Support Employee Wellness in the Workplace

1 in 5 adults in the US today is dealing with a mental health condition. This has a direct impact in the workplace for both employees and employers. The Depression Center at the University of Michigan found that depression is a leading cause of U.S. productivity loss with an annual cost of $44 billion to employers. The important role employers have in helping to support the mental health of their employees is more critical than ever, especially as our latest Global Employee Benefits Watch 2017/2018 research found that a concerning 64% of US employees feel that their workplace has a negative or very negative impact on their wellbeing. So how can employers better support their employees’ needs?

The need for a tailored, comprehensive benefits program

Many employers struggle to recognize the importance of their benefits offerings in fostering mental health. Companies need to evolve their benefits programs to meet the shifting needs of today’s employees. Our research found a disconnect between the support offered by employers, and the support employees actually want. This disconnect is especially pronounced in areas affecting employee wellness.

We can no longer view physical, mental or financial health in isolation. These different aspects of health all interconnect and influence employees’ sense of wellbeing. Workers who are anxious or ill are unlikely to operate at peak performance, and this can hugely impact a business’ bottom line.

Take mental health, for example: 56.5% of American adults suffering from mental health illnesses do not receive treatment. For those who sought out treatment, 20.1% reported they still had unmet treatment needs. Providing a health care plan that offers free or low-cost mental health treatment is imperative for helping to address these unmet needs.

When it comes to improving general wellness, 63% of the workforce has the goal of getting fit and healthy, yet only 30% think that their employer supports them in reaching this goal through their benefits program. That’s one of the reasons why many companies are turning to ‘wellness pots’, including us at Thomons, to give employees the flexibility to spend a set amount of money on anything that helps improve their wellness. We also offer Yoga classes on a Monday, boot camp on a Wednesday and Zumba classes on a Thursday to help promote and cultivate wellness. Getting moving and healthy together as an office has short-term endorphin payoffs and helps build and promote a culture of wellness within the workplace.

When considering which benefits best suit your employees, it’s important to consider generational differences. Younger employees in particular aren’t receiving the support they’re looking for from their employers. Traditional financial benefits such as a 401K are deisgned to meet the needs of an older workforce, which differ greatly from those of millennials. Buying a home is a goal for 74% of 18-35s – yet only 4% feel that their benefits scheme supports this. Employees who feel unsupported by their employer are less likely to engage with the business and their work. In order to avoid a lack of engagement from their staff, employers need to reassess the type of support they offer younger employees.

How to take action

To start, employers need to take steps to thoroughly understand what employees’ want in regard to wellbeing, and commit to supporting these wants through their benefits program. After the new benefits are in place, companies must effectively communicate them to their people. Employees can only engage with wellbeing benefits if they’re aware of them. Therefore, employers need to take into account whether their employees are more likely to read a text, pick-up a flyer or take part in a one-on-one chat. Finally, employers need to consider how best to encourage benefits take-up. The best way to do this is by providing a positive user experience. Mobile-first, easy-to-understand software is critical for engaging employees in their benefits plans and improving their overall perception of their employer.

With more Americans than ever before suffering from serious psychological distress, it’s clear that today’s employees are dealing with an unprecedented number of mental health issues. Employers need to play their part in addressing it. Helping improve employee mental health does not have to be a complicated task. Simply adjusting benefits in a strategic way can positively impact employees’ experiences, therefore improving how they feel and perform in the workplace.

When wellbeing is addressed correctly, the picture is much more positive. Employees who say that their benefits needs are met receive 76% more wellbeing initiatives and have 58% more life goals supported from their employer. This loyalty pays off, as these employees are twice as likely to recommend their employer to a friend, say they have a positive experience at work, and be proud to work for their company. The message for employers is clear: prioritize offering the best wellbeing benefits for your workforce, and you’ll reap rewards in employee engagement, attraction, and retention.

6 Reasons to Be a Straight-Shooting Leader

Every business in any industry will come across conflicts, strife, and problems both in and outside of their operations or processes. It’s one of the most inevitable parts of life, even in a professional setup, and not even the most meticulous owners can avoid this phenomenon. The true challenge with problems, however, often has to do with how you react to it, not the problem itself.

Even the most reluctant of entrepreneurs has no choice but to confront conflicts head-on so their business can advance and succeed. Avoiding or ignoring the problem should be out of the question, because not only will it exacerbate the problem until it blows out of proportion, but you’ll only be pushing your employees into further disengagement and strife with each other.

That’s why, as a leader, it’s your prime duty to establish and sustain a conducive and pleasant work environment, so that whenever something goes wrong, your employees are not scrambling to barely hold the company together or suffer a total relationship breakdown between each other. Not only that, but you’ll be able to cultivate the type of surroundings that will foster further growth both individually and as a whole for your employees and your company.

This is possible if you’re a straight-shooting leader. But why should be one? Here are the key takeaways from this infographic by Healthy Business Builder:

  1. To showcase your leadership skills
  2. In order to create genuine harmony
  3. To create a productive work environment
  4. To identify and put boundaries in place
  5. To better understand your employees
  6. To see new opportunities for growth

Learn more about these reasons, why they should be your greatest motivations into cultivating yourself as a straight-shooting leader in your company, and how these reasons can help you become the strongest leader you can possibly be by checking out the infographic now.

6 Reasons to Be a Straight-Shooting Leader

Employee Experience Is New Way to Win Talent War: ServiceNow Research

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Digital experiences outside of work have made life simpler, easier and more convenient. Today’s top talent is demanding the same at work, and global research of 500 human resources executives across 20 industries reveals that providing excellent employee experiences, enabled by technology, are becoming the new way to win the never-ending war for talent.

“The best talent today expects great digital experiences at work,” said Pat Wadors, Chief Talent Officer, ServiceNow. “Top talent can work anywhere, and they are choosing companies that embrace advanced technology to make work simpler, faster, better. A fundamental shift is under way, and top human resources leaders are creating a new employee experience, realizing that great benefits and cool office perks are no longer enough. Employees want great digital experiences that make work, work better for them.”

Pat Wadors, Chief Talent Officer, ServiceNow
Pat Wadors, Chief Talent Officer, ServiceNow

Insights into this digital transformation of the employee experience were released by ServiceNow in “The New CHRO Agenda: Employee Experience Drives Business Value.” “The New CHRO Agenda” report details the Chief Human Resource Officer (CHRO’s) journey to greater impact; how the employee experience is evolving to impact business results and the impact of an HR function’s capabilities on retaining and attracting the best talent.

From Tactical Manager to Strategic Leader

Over the last three years, CHROs have seen their responsibilities move beyond the core responsibilities of delivering HR services, record keeping and attracting top talent, to a broader role in leading key strategy discussions around advancing corporate goals, driving digital initiatives, and contributing to business performance. 

  • Nearly two-thirds (64%) of CHROs say it’s their responsibility to drive corporate performance.
  • CHROs expect their success to be defined by the consumer-like employee experience. In fact, more than half of CHROs (56%) say the ability to create a digital, consumerized employee experience will define their roles in three years, compared with just 6% who say traditional HR will define their role.
  • 66% of CHROs say the employee experience will drive quantifiable productivity gains across the business.
  • 44% of CHROs expect to be judged on their digitization success achieved not alone but by partnering with other C-level executives to set and manage strategy.

Digital Transformation of the Employee Experience

From how employees access services and information to how global teams collaborate, business as usual is being redefined for the digital era by a new breed of CHRO.

  • Three out of five CHROs say HR is now a driver of digital transformation, a top strategic priority for most enterprises.
  • 77%, or more than three in in four, of CHROs say they expect to see improved employee experiences from digital transformation in the next three years.
  • 83% of CHROs say the employee experience is important to the organization’s success.
  • 68% of CHROs say that their HR technology allows them to improve employee experience.

Investing in the Modern Employee Experience

For employees, the workplace will become more personalized, predictive, and seamless. Their needs will be met through consumer-like digital interactions, such as push notifications for administrative work updates, recommendations for services based on recent actions, and instant answers to questions through chatbots that receive data from multiple departments.

  • 70% say the use of technology to foster a sense of community and healthy corporate culture is a goal.
  • In the next three years, almost half (48%) of CHROs will use an HR platform – not applications – that systematizes automation of HR process and collaboration, up from just 14% today.
  • A significant percentage of CHROs are budgeting for technologies (82% on cloud, 69% on social/collaboration, 65% on mobile, and 47% on function-specific applications) that will help them deliver superior experiences.

CHRO Leaders Show the Way

CHROs who are using technology to improve employee experience are winning the war for talent. The survey divides CHROs into a three-tiered model mapping CHRO-led digital transformation of HR functions, and the business overall. HR leaders taking advantage of more strategic investments fall into the top tier, Level 3.

  • 97% of Level 3s are much more successful in recruiting talent, vs. 80% of Level 2s and 53% of Level 1s.
  • 79% of Level 3s are much more successful at retaining talent, vs. 63% of Level 2s and 14% of Level 1s.
  • 84% of Level 3s report lower turnover than their peers, vs. 77% of Level 2s and 52% of Level 1s.
  • 63% of Level 3s successfully reskill their existing employees, vs. 58% of Level 2s and 41% of Level 1s.

Healthcare Leads, Financial Services Lags

Healthcare CHROs trend ahead of the pack in prioritizing superb HR experiences and building positive relationships.

  • 68% of healthcare CHROs say they are successful or highly successful in using technology to make it easier for employees to do their jobs, vs. 55% for non-healthcare industries.
  • Nearly three-fourths (72%) of healthcare CHROs said they are more likely to be successful at delivering HR experiences that match the technology that employees use in their personal lives, vs. 58% in other industries.

Financial services CHROs are more focused on creating an experience that meets individual needs rather than a sense of community and collaboration – and they’re lagging their industry peers in building a workforce that meets business objectives.

  • 54% of financial services CHROs say the use of technology to foster a sense of community and corporate culture is a core goal, vs. 72% in other industries.
  • 52% of financial services CHROs are less likely to agree that a platform that streamlines cross-functional collaboration would drive productivity and improve the employee experience, vs. 70% in other industries.
  • Only 28% of financial services CHROs say they have built a workforce to meet future business objectives, compared with 42% in other industries.

Five Lessons Learned From 100 Years of Human Resources

Human resources departments are invaluable assets when it comes to protecting companies from potentially devastating losses or game-changing mistakes. All too often, career-ending mishaps could have been avoided with a quick trip to HR, but even the department has occasionally had to learn on-the-job, as it were. After 100 years of HR, you’d think that we’ve learned all there is to know about what companies can, can’t, and really shouldn’t do. Still, here are five lessons that always seem to be a surprise whenever the ball gets dropped.

The Trap of Ignoring Morale

Morale is crucial to working environments. Happy employees are productive employees, after all. When markets move against companies, however, the metrics-based focus of “crunch times” can cause severe loss of focus on this important consideration. As HR, it falls to us to remember to keep the “human” part of human resources in mind at all times. Amazon.com recently found itself under fire for warehouse and worker conditions after metrics-based performance incentives cut the legs out from under the company’s morale. Amazon’s perception in the media and public at large also shifted negatively when word got out about the conditions many workers face in the organization.

The Risks of a Politicizing Company Culture

Company culture can, and often should, change over time. Dramatic shifts, however, should be democratic and involve workers at all levels. When a company decides to make a move that brings it into the political spotlight, it can have repercussions well beyond its own halls. Dan Price, CEO of Gravity Payments, learned this the hard way when he announced a $70,000 minimum salary for his employees. The move thrust him into the spotlight surrounding minimum wage arguments in the nation, clients cancelled their work because of differing political views and lawsuits were filed against the company. This came on the heels of the decision to raise wages for employees by slashing his own.

The Snare of Insider Trading

One of the great cautionary tales of HR comes at the expense of financier Ivan Boesky, who in 1986 made over $200 million investing in corporate takeovers. Unfortunately, his seemingly smart predictions landed him in jail as they turned out to be based on insider trading. HR departments around the world send regular updates to stockholders who may have insider knowledge to help them avoid this type of disaster. Boesky also paid over $100 million in fines for his illegal actions.

The Dangers of Old Buildings

When the real risks of asbestos and its link to mesothelioma were exposed to the public sector, companies poured millions into removing the material from walls, ceilings and other key infrastructure. Unfortunately, removal of the material often freed it into the air, causing workers to inhale the substance and suffer effects years, potentially even decades, down the line. It falls on human-resources personnel to make sure that the right persons are responsible for all disaster and cleanup operations, lest the company be found responsible for damages due to its well-intentioned policies of replacement and repair of worn-down structures.

The Pitfalls of Miscommunication

In the BYOD business world, communication moves at about the speed of light (over optical networks). This means that it’s nearly impossible to bury bad news, especially using press releases of good news. HR and PR departments must work shoulder-to-shoulder to make sure that the press doesn’t feel hoodwinked by a show of good news when bad is developing, as happened when Walmart made its grand announcement about its new $11 an hour minimum wage. Unfortunately, the same day, the closure of over 50 stores became public knowledge. The news about the closure spread quickly, as employees are rarely slow to share such information, and bad press followed closely on the heels of the closure news, offsetting any gains from the minimum wage announcement.
As companies strive to keep top talent and protect themselves against lawsuits and game-changing errors, HR departments are more critical than ever. Savvy human-resources professionals aren’t afraid to speak up against bad policy or advise on important matters, and the best are more than willing to go to bat for the future of their companies. With 100 years on the job, HR pros understand what is at risk and have the tools to keep businesses going strong in the decades to come.

Inbound vs. Outbound Recruiting

Inbound vs. Outbound Recruiting

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Inbound and outbound recruiting strategies are two major recruiting methods used in Talent Acquisition. There has been a lot of buzz around these terms lately, but what do they really mean? And which form of recruiting is better for your company and your hiring needs?

Difference Between Inbound and Outbound recruiting

There are two basic types of recruiting – outbound and inbound recruiting. These terms have become a HR buzzwords in recruiting and everyone is talking about them. But what do they really mean? And what’s the difference between them?

In short…

In inbound recruiting candidates comes to you.

In outbound recruiting you have to search for the candidates.

Inbound and Outbound recruiting focus on different stages of candidate journey

Inbound and outbound recruiting are different recruiting philosophies and strategies with different approaches and tactics, but the same end goal: hiring the perfect candidate persona.

Inbound recruiting is a recruiting strategy where you proactively and continually attract candidates with the goal to make them choose you as their next employer.

Your goal in inbound recruiting is to lead the candidates through the first 3 stages of candidates journey: Awareness, Consideration and Interest.

Outbound recruiting is a recruiting strategy where you search for and contact candidates when a certain new position that you need to fill opens.
Your goal in outbound recruiting is to jump right to the application stage, and offer your job opening.

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Inbound and Outbound recruiting are long and short term recruiting solutions

If you are looking for a long-term solution to advance your recruiting and hiring strategy, inbound recruiting is the way to go. With inbound recruiting, your goal is to build such an Employer Brand that will continually grow your pool of high-quality applicants.

Many companies have already adopted inbound recruiting as a prefered strategy. Even though it takes some time to see the results, in the long run, their time, cost and quality of hire have improved dramatically.

On the other side, there is outbound recruiting. It is considered as a short-term recruiting solution, because it is only used when a need arises. If outbound recruiting is your only recruiting strategy, start thinking about implementing inbound recruiting.

With so much information competitors share about themselves with the talent, you not doing the same will cost you. Simply reaching out to the candidates and offering an open position is not the way to attract talent any more.

Inbound and Outbound Recruiting Are Like Inbound Marketing and Outbound Sales

We often hear as saying: “Candidates should be treated like customers!”.

We can approach them using inbound marketing methods, or we can do so using outbound sales methods.

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The goal of inbound marketing is to have customers figure out their own pain points by reading relevant content. In recruiting, those pain points may include anything from a bad cultural fit, to a lower than desirable salary.

After realizing that there is a pain-point, candidates, reading you content, employee testimonials, benefits and company stories, realizes themselves that your company is a better fit for them.

Outbound recruiting, same as outbound sales, uses a method in which recruiters find candidates who may be a good fit. After that they call candidates to find out if there is a pain-point. In most cases  candidates either don’t know that the pain-point exists, or they wouldn’t admit it.

Inbound vs. Outbound recruiting: Which one is better?

Most companies use both inbound and outbound recruiting methods.

However, outbound method is more and more often considered as a plan B recruiting method. In other words, outbound recruiting method is used only when you don’t manage to get high-quality applicants with your inbound recruiting strategy.

The goal of every inbound recruiting strategy is to continually attract talent and build your talent pools. Once you have a pool of high-quality talent, it is much easier to fill your open positions.

If you, however, don’t have a candidate that perfectly matches your hiring needs, you should switch to an outbound recruiting method.