How to Add Skill to your career by doing Digital Marketing

Digital Marketing is a very highly demanded skill as the business and brands depending upon it for promoting their business, products and market research. Nowadays it is a very effective way to reach the market or a target audience as people are spending most of their time on a social media platform. It is easy to track and measuring advertising efforts precisely in digital marketing.

Best Digital Marketing Companies in Delhi, Noida and Gurgaon

People can get to digital marketing by learning some concept and some skill. This blog can show you how to learn digital marketing and make that a career.

Should you choose a career as a Digital Marketer?

Digital marketing is an ever-changing field that keeps people excited by having new technologies, Lead generation strategies and market to explore.

Another great thing about digital marketing is you always work with new people and getting new projects with new clients, so it is impossible to get bored when you are working in this field.

Digital marketing can apply to media like telephones, television and other connected platforms.

The major types which digital marketing focus are:

  • Search Engine Optimization (SEO)
  • Search Engine Marketing      (SEM)
  • Content Marketing
  • Social Media Marketing         (SMM)
  • Pay Per Click Advertising        (PPC)
  • Affiliate Marketing
  • Email Marketing

Regardless On the platform you focus on. The goal of a digital marketer is same in all of these cases to drive traffic, engaging audience and convert the visitor into audience through online tools and channels.

Digital Marketing in Delhi

  • Learn by doing

Best way to learn digital marketing is to work in under freelancer or a consultant who have experience in this field. finding such an expert is not an easy task but it can benefit you well.

  • Blogging/ E-commerce

By working in this field may help you in learning digital marketing as well as it provides you specialization in another related field. You will also get motivated push by learning and applying digital marketing in a proper way can benefit your blogging.

These are the best way to learn digital marketing. If you are still interested in digital marketing but don’t know what to do here is the best option for you.

Learn digital marketing and start working in a professional company within 6 months. Get mentored by an expert in live training.

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Drugs and the Workplace: Testing, Workers’ Compensation, and Recovery Assistance

As a company’s human resources representative, a lot of responsibility falls on your shoulders when it comes to the general well-being of employees. You’re responsible for creating initiatives to help employees thrive, as well as protecting them from falling victim to any injuries that could occur in the workplace while on the job.

One of the main preventative measures that HR reps take to avoid putting the company and its employees at risk is requiring drug testing for anyone who joins the team. This can help ensure that everyone who becomes a part of the work team doesn’t participate in risky behaviors in their private life and doesn’t have a problem being sober during work hours.

However, there are many aspects and scenarios regarding drugs in the workplace that HR reps must be ready to handle: drug testing, workers’ compensation issues, and addiction recovery assistance.

Drug Screening

Drug screening is an important part of the hiring process because of how interruptive drugs can be in a workplace environment. Through drug testing, employers can mitigate the risks that come with hiring certain candidates that may not be stable enough to perform the job they’re applying for. Similarly, using a background check service can help you make sure that the person you’re hiring is legally compliant and who they say they are.

By drug screening applicants at your company, you can help decrease employee turnover and absenteeism, as people who get involved in drugs may often be unable to attend work. They may also eventually become too ill and distracted to keep their jobs. Whether the position you’re hiring for is an office job or one that requires physical labor, ensuring that whoever you hire is not a habitual drug user will increase safety in the workplace.

It will also improve the safety of those tested, especially if an individual’s duty involves driving or working with heavy machinery, and doubly so if the drug in question is highly addictive and debilitating. Methamphetamine, for example, can be an extremely damaging substance that can form an addiction that is difficult to recover from. If a drug test detects the presence of a substance like this, it may spur the individual to seek recovery (more on this later).

Drug screening helps to reduce an employer’s risk in the workplace by lowering workers’ compensation incidence rates and workplace accidents. However, just because someone’s drug test comes back clean once doesn’t mean they won’t ever use drugs in the workplace. This is why it may be a good idea (and possibly legally mandatory, depending on your state) to test employees regularly, especially if their job involves driving or operating heavy machinery.

Worker’s Compensation

Accidents and injuries should not be occurring in the workplace if employees are abiding by set safety regulations. When an accident or injury occurs, it’s often a sign that something went wrong — or that someone was distracted and not doing their job. Although accidents can occur even when everyone follows all the rules, requiring drug testing after workplace injuries is a common policy simply to cover the company’s bases.

If your company has a zero-tolerance policy in regards to drug use, and you discover that the person was injured as a result of the effects of drugs or alcohol use during work hours, the company may not be responsible for the injury. The company would not be liable for paying workers’ compensation for an injury that was not their fault. Although employers should be willing to compensate employees when something goes wrong, an employee under the influence at work isn’t doing their job, and they’re even putting their other coworkers at risk.

Recovery Assistance

However, it’s important to remember that addiction is a public health issue, sometimes even leading to overdoses in the workplace. If your workplace doesn’t involve physical labor, driving or regular drug testing, there are often still occasions when an employee may be discovered or come forward about struggling with addiction and say that they will be undergoing substance abuse treatment. Under these circumstances, the HR representative will need to ensure they comply with federal laws regarding substance abuse in the workplace.

One of the most common laws used under these circumstances is the Family and Medical Care Leave Act, which protects an employee’s position at work if they are seeking treatment for a drug or alcohol addiction problem. This law applies to all public agencies and private employers with more than 50 employees. It protects employees who have been at a company for over one year and permits them to take up to 12 weeks of job-protected leave to deal with substance use disorders. A good employer should be supportive and offer resources for recovery.

The treatment plan for those struggling with addiction may involve prescription drugs, and it’s important to understand the implications of some of these medications. For instance, those suffering from opioid addiction may be prescribed Suboxone, an oral film that is used to reduce opioid misuse. However, because this drug has some opioid effects, it may show up on certain drug tests. Therefore, a subsequent positive drug test may not indicate that an employee is failing to comply with their addiction treatment program. Considerations like this are important to keep in mind while helping an employee through this troubling time.

Drugs in the workplace can be a stressful situation for HR reps to deal with, but it should be one that you feel ready to handle at all times because it is a prevalent issue. Drug screening as part of the hiring process can help ensure that the workplace environment is safe and conducive to productivity from the very beginning. Drug screening after injuries is a standard procedure to prevent more accidents from occurring.

However, sometimes dedicated employees will find themselves in a difficult situation regarding substance abuse, and it’s important to give them support and help them get back on their feet. Whatever the situation is, it must be handled with delicacy and respect to ensure that the company is being fair to their employees and abiding by federal workplace laws.

How to Create a Modern and Stylish Aesthetic for Your Brand

Branding is all about the impression you give to your customers and clients. The question becomes, what kind of impression do you want to give them? Regardless of the type of business you have, presenting a professional atmosphere that is still welcoming and comforting is essential, yet you want to be on the edge of business innovation as well. You want your brand to be memorable, but you want to be remembered by the right reasons. A modern and stylish aesthetic can help you appeal to a variety of customers, from millennials to baby boomers.

However, this can be a challenge. If you are in an older office building or have limited resources, changing the aesthetic of your brand can seem like a huge task. It is often difficult to determine where to start. Here are some tips on how to create a modern and stylish aesthetic for your brand:

Work From the Outside In

The first impression customers and clients have of your brand at your physical location is the outside appearance. There is often little you can do about this when it comes to the building you are in, but there are some touches you can improve on to make your brand more appealing.

  • Your Sign and Logo: Your sign and logo may be outdated. If you have not changed them in a while, give them a fresh look. You can even get a logo created by artificial intelligence if you really want to be hip.
  • Your Door: Even if you are inside a building, you might not have much choice about certain parts of the decor, but you can install a new door for your business, or add a window decal or other touches to make a better first impression.
  • Window Coverings: If your windows are visible from outside or even the hallway, consider updating your window coverings to ones that give a more modern and stylish look. Don’t forget color and the impression it makes on clients.

The first impression customers or clients get of your business is the outside, and no matter what your limitations are in your commercial building, you can work to make a better first impression and make your brand modern and stylish from the outside in.

Remodel the Interior of Your Business

Once customers enter your business, they get an entirely different perspective. The atmosphere of your business is set right away. This involves everything from color to the way you use your space. Want a more modern and stylish aesthetic? Here are some simple tips:

 

  • Color: You should never overlook the psychology of color when decorating your office or any other space. Color has a certain effect on customers and clients, and knowing how that relates to your aesthetic is truly important. Throw pillows, window coverings, and even the color of your furniture and lampshades make a huge difference.
  • Lighting: Harsh, fluorescent lights are common in buildings and office spaces, yet they are often hard on your employees’ eyes and give your clients and customers a very flat impression. Add modern lamps, light fixtures, and other unique lighting wherever you can.
  • Furniture: Older tables and chairs, especially ones that are outdated or worn give a negative impression. Don’t forget comfort though. Form and function are both important when it comes to furniture.
  • Creature Comforts: Things like a modern fireplace when it is cold or a stylish bladeless fan when it is warm give your office a modern and sleek look, but also ensure that your customers, clients, and employees are comfortable.

There are other things you can do to improve the atmosphere as well. Smart furniture often includes USB plugins for charging phones and other features, and installing devices like Alexa or the Apple Home Pod to allow your smart furniture to be voice controlled is a great idea.

Your employees will love smart desks that can show them calendar alerts, phone messages, and even remind them to stand and walk around. The interior of your business and the comfort of your employees, customers, and clients is one of the best investments you can make to create a modern and stylish aesthetic for your brand.

Improve the Look of Your Employees

There are two ways to control the look of your employees: One is to have uniforms, and the other is to have a dress code. Uniforms, if opted for, should be fun, stylish and updated frequently as fashion changes. Adding fun accessories like colorful ties and hip and stylish suspenders can help you attract and keep new customers.

Even if you don’t have uniforms, a well-defined dress code can keep all of your employees on the same page and create an innovative culture that will also attract the right customers and clients. This can mean including brands in your dress code, specific colors, and the type and style of clothing that is acceptable.

Many companies offer employees a clothing allowance to ensure employees can be in compliance regardless of their financial situation. Improving the look of your employees is another great way to create a modern and stylish aesthetic for your brand.

We all want our company to be as hip as Google or as fun a place to work as Facebook. We want new customers and clients from millennials to baby boomers to be impressed by us. To accomplish this, making your brand aesthetic modern and stylish is essential.

Hospitality – One of the Most Important Skills Leader Should Have

The hospitality industry is a peculiar field, seeing as how you’re selling a general feeling, rather than just a product or a commodity. You see, there are some hotels or restaurants that simply feel cozy, welcoming and pleasant to be at, without really excelling in anything. We all have that one hotel that wasn’t the cheapest, the most luxurious or the best equipped but that we have fond memories of. Chances are that a person would return to this hotel, even if they encounter a superior offer elsewhere. In the hospitality industry, it’s all about return visitors and the only way to acquire them is to create a positive experience the first time around. Here are several skills that a leader should have to facilitate this process.

1. Communication skills

The first thing you need to understand is the fact that the organization of your hotel greatly depends on your ability to organize everything. However, making a solid plan doesn’t mean much if you can’t find a way to convey it to your staff. Moreover, there are some guests that demand or require special treatment and it’s your job to accommodate them. Either way, in the digital era, communication skills need to be used both orally and in writing. Needless to say, the latter comes in many different formats. Circular emails can replace meetings while IM tools can keep your team coordinated at any given moment. Even when it comes to your marketing, you need to become good at conveying the message.

2. Being a good listener

Previously, we put an emphasis on your ability to convey a message, however, what about your ability to receive feedback. You see, showing interest in what people are telling you is just one of many ways to make them instantly like you. Dale Carnegie talked quite a bit about this in his iconic book How to Win Friends and Influence People, nonetheless, this is not all that active listening is good for.

The problem with your vision of your hotel/restaurant lies in the fact that you know all the details and see all those behind-the-curtain parts that other people won’t be able to see. Therefore, you don’t have a real idea of what your business looks like from the outside. By listening, really listening to people, you’ll get a much more realistic view of your business, as a whole. This will give you an opportunity to further emphasize its strengths and fix all your weaknesses.

3. Willingness to self-improve

Being a hospitality manager takes a lot of responsibility and there’s really no limit to how good you can become in this field. The problem, nonetheless, lies in the fact that learning from experience will be limited to situations that you and your staff have encountered, which is an unreliable didactic method, to say the least. Instead of believing that hospitality is an intuitive career path, you should find a suitable course and enlist on it.

Needless to say, this will provide you with a certificate that you can use with your marketing, later on, as well as the knowledge you can apply on a daily basis. Moreover, it’s completely up to you whether you study just enough to get a diploma or if you embark on this adventure to revolutionize your business. Keep in mind that you’ll also have to be quite resourceful, at times, and provide yourself with necessary hospitality training resources. These learning materials come in various forms and are of varying quality, which is also something you need to take into consideration.

4. Cultural awareness

The next thing that a leader in the field of hospitality needs to understand is the fact that you’ll probably receive guests from all over the world. Now, in theory, a guest is supposed to adjust to the culture of their target country (your culture), however, as a business, you need to go above and beyond to be welcoming and… well, welcoming. This is why cultural awareness matters. This doesn’t mean that you should greet every single one of your visitors in their native tongue but you could, at very least be aware that they’re coming from a different culture and give them some room to breathe. Don’t be too pushy, too talkative or try to engage with them physically (even if you see it as nothing more than a handshake).

5. Multi-tasking

The next important skill you need to master is multi-tasking, seeing as how you might be required to handle several tasks at the same time. In the middle of the season, you’ll have the place full and your staff will work at its maximum capacity. Other than this, you might also employ some seasonal workers, which will require more supervision than your own in-house staff. This is all the more reason why you need to be able to handle several tasks, at the same time and perform admirably under pressure.

6. Emotional resilience

As a leader, you’ll be responsible for every success and every failure of your business. However, you need to understand that you can’t allow either of these two sensations to overwhelm you. Receiving a positive review or comment might help motivate you but becoming overconfident is a negative thing and could potentially set your back, professionally. Receiving a negative piece of feedback might demoralize you and make you start doubting yourself even wanting to quit for good. Keep in mind that different people have different requirements and expectations. This subjective standpoint that every visitor has is the main reason why you’ll never be able to please (or disappoint) everyone.

In conclusion

The very last thing you need to understand is the fact that the field of hospitality is an umbrella term that consists of many different business options. Needless to say, each of these adds another variable to the set of skills that you need to possess for success. Nonetheless, the top six factors are universally important and contribute to the overall level of your organization. Put together, they make you a great host and take your hospitality to a next level.

Avoid These 5 Mistakes to Never Go Wrong With Node.Js Development

Simpalm is a popular app development in Washington DC and Chicago. The company has been successful in developing quite a number of web applications as well as mobile applications by using AngularJS. AngularJS is an open source and carries quite a powerful JavaScript framework. The company has quite a dedicated team of developers for AngularJS for building up the whole website in JavaScript stack like Ember, Node.Js, Backbone and Twitter Bootstrap.

Now, before we look into the 5 mistakes, which should be avoided so that a developer like Simpalm never goes wrong with Node.Js development, let us first look into what Node.Js is all about.

Node.Js

Node.Js is a software developer, which has an open-source, cross-platform JavaScript run-time environment that assists in executing JavaScript code outside a browser. It has a big package ecosystem known as npm. NPM provides a developer with access to a whole list of tools and this allows Simpalm to develop the high-quality enterprise apps easily by incurring minimum app development cost.

Let us take a look at the 5 mistakes, which a developer like Simpalm must avoid to ensure that they never go wrong with the development of Node.Js

  • Looking To Execute More Than One Callback:

For each and every JavaScript developer, callbacks happen to be quite a big thing. They basically allow asynchronous elements to communicate with one another. Still, at times, quite often it happens that developers constantly press for callbacks more than one time. Accidentally, callbacks are called twice. This is where, as a developer of Node.Js, like Simpalm, you invite trouble. The interface tends to freeze during the time when file loads.

So, for an app development agency like Simpalm, it would be appropriate to wrap up the callback, so that they can notice an error at any moment it is called two times.

  • Callback Hell:

Callback Hell is something that happens when more than one asynchronous operations pile up one after the other. If a developer like Simpalm can avoid functions from getting overloaded, then they can prevent callback hell from occurring.

  • The Event Loop Getting Blocked:

It is important for developers like Simpalm to realize that Node.Js carries a single thread. So, blocking an event loop will block all other things up. So, for an app development company in Chicago like Simpalm, it is imperative that they must look to address every case on an individual basis.

  • Using Up Console.log For Debugging Purpose:

A developer like Simpalm should never use console.log in order to debug. In Node.Js, the console.log will manage to print just about anything. The problem is that every time a developer inserts the console.log, they would need to restart the server and this would, in turn, slow the application down. One can avoid all these just by using the Debug module.

  • Take Up Numbers For Data Types Like Integer:

This is another mistake, commonly committed by developers. Any developer like must understand that in JavaScript, the numbers over there are not integer data but floating point data. In case the numbers manage to go beyond the limit of floating point, all the calculation will go haywire.

So, if the floating limits are well maintained, then there should be no problem.

 

How Office Design Can Inspire Employees and Keep Them Motivated

Close to one-third of your life will be spent in your chosen profession, in some cases probably more than that. If you’re going into a traditional office environment for work Monday through Friday, then you’ll be spending that third in the same place looking at the same walls for close to 90,000 hours. There’s a good chance that the way your work environment is designed can greatly impact how you feel coming in each day.

Office design is crucial for boosting employee morale and efficiency. People are more likely to accomplish more in a day if they enjoy the space that they’re in, which is why a modern design and comfortable atmosphere is key. You can feel free to embrace your company’s brand personality within the office as well — for example, if you’re a whimsical company, play with space to create that sense.

By creating a desirable atmosphere, you’ll be helping employees feel their best so they can work their best. You’ll also be helping to promote an office culture that takes regular breaks, believes in being comfortable while working, and offers employees the best environment you can. Your team will appreciate being in a space they enjoy and your company will see the results.

Design Impacts Productivity

You may not have initially realized it, but the actual floor plan of your company can communicate goals and objectives to your team. You’ll need to thoroughly understand and analyze your company’s needs and standards for the day-to-day workflow in order to design the best possible floor plan. Think of it like this: if your company needs teams to collaborate together frequently, you’ll want an open floor plan over rows of cubicles.

You’ll also want to be sure you’re incorporating encouragement to take breaks as a healthy work-life balance is important for equally healthy workers. Putting in a comfortable and accessible break room will encourage employees to take their regularly scheduled breaks and lunch hours. It may also be worth it to stock snacks regularly in the break room to further facilitate people spending time in there.

Between allowing coworkers to collaborate and talk with one another easily, and providing a comfortable place to take regular breaks, you’ll be giving your teams the best resources to be energized and encouraged in their day-to-day work. Just like the life of each team member, your office should be balanced and efficient — not burnt out and tired. In this way, the design of your office not only communicates objectives, but values.

Stand Out From the Crowd

Of course, you also don’t want your office to look just like everyone else’s. Having an office that stands out in people’s minds from others they’ve seen can be a competitive draw when hiring new talent. Remember: people are planning on spending 40 hours a week in their offices, they’re going to take design into account when deciding whether or not to work with your company.

One way to stand out is to bring a little greenery into the office and not just the run-of-the-mill office fern we see so much. Succulents are low-maintenance, come in many varieties, and can add a modern touch to any office. Also, it’s been shown that offices with greenery can boost positive physiological impacts in the people who work there.

Finally, consider hiring a local artist or muralist to create art especially for your office. Facebook, for example, has been commissioning artists to paint in its office since 2005 and the project has since expanded into a full-on artist residency program. Art can make your office unique while bringing in a diverse view of the world that can help to inspire your teams throughout the week.

Tips and Tricks

There is no wrong way to design your office, but going in with a plan is always a good idea. You should decide what kind of ambiance you want to create for your employees. For example, if you want the office to feel cozy and comfortable, installing a fireplace in a shared area could be a great place for people to curl up and enjoy their lunch or plug away on a project for the afternoon.

If you’re looking for a space that’s more sleek and modern, then clean lines and a strict color palette can help maintain this. You may also want to consider custom tables that you can design to your specifications to match the tone of each room in the office. It’s really all about what you want to evoke in people as they enter each room and set to work for the day.

Finally, having accessible entryways and ergonomic seating is always a must when it comes to employee access and safety. Working in an office may not seem like it’s dangerous, necessarily, but injuries like back pain and carpal tunnel are common if not given the proper positioning and seating. You also want to make it possible for all types of people to enter the workplace — for both employees and potential clients.

Overall, creating a beautiful and inviting office environment is worth the investment. You’ll have an easier time attracting new talent because they’ll want to be in the space you’ve created. Additionally, your current employees will be happier and more relaxed at work, helping to improve your company overall.

What HR Professionals and Employees Can Learn From Motivational Speakers

What do human resources professionals and motivational speakers have in common? For starters, they both provide inspiration and tips on how to engage employees.

So it makes sense that the best HR pros strive to bring motivational speakers into the office in an effort to encourage employees to do the best work they can do. Whether your teams are feeling uninspired or even jaded, struggling to meet previous goals, or your company is pushing in a new direction, it may be a good time to invite an inspirational speaker for some outside guidance.

Let’s consider at a few things HR professionals can gain from listening to motivational speakers and why it’s important for employees as well:

Employees Want to Know HR Cares

If your company does hire a speaker, look at it as an investment in your employees. By investing in employees, the company is showing that you care about them and their work. There are many ways to show your employees appreciation, and having a good motivational speaker come in is just one tool.

“The best motivational speakers deliver a quick snapshot into the ideal attitudes, behaviors and mindsets for a high-performing organization,” according to The Meerkat Motivator. “Their invigorating one-hour keynote talks inevitably ignite a series of teachable moments.”

In turn, HR can take what they hear and learn from inspirational or humorous stories and apply it in a genuine way to fit your corporate culture. HR professionals may come up with their own ideas to incorporate as a result.

If HR learns new ways of thinking and teaching, and shares it with employees, it shows employees/teams that the company is invested in their career development and care about them as people too. When employees are happy, they are less likely to leave the company they are working for.

A Motivational Speaker Breaks Up the Monotony

Office attitudes can get pretty stagnant sometimes, especially if people see and hear the same things day in and day out. An outside, fresh perspective can help employees look at challenges and problems differently and may not even see them as such. A motivational speaker may have the ability to look beyond the daily grind because they aren’t entrenched in it every day.

“One of the greatest advantages that a motivational speaker has is that they are outside of the daily processes,” says business writer Alfred Stallion. “Instead of being bogged down by the daily grind, they can see the bigger picture and will probably see the way forward much clearer and easier than your staff, or even you, will see it. Their expertise in the field can be used to provide a new perspective and reinvigorate the staff and you to push the business in a new direction.”

At the same time, employees sometimes just need to be reminded that they are doing a good job from an outside source. Staff that are consistently good at their jobs often get overlooked and eventually can feel unappreciated.

Maybe they just need a pep talk that they are doing a good job from an expert who isn’t necessarily associated with your company. However, the motivational speaker may have experience in the industry you’re in and can give you insight into what other companies are doing, provide a new point of view, and motivate staff.

What Kind of Speaker Do You Want?

Perhaps the speaker doesn’t need to be related to your industry. Maybe he or she is there to simply encourage the employees by sharing their life viewpoint or maybe how they’ve pulled themselves up by their bootstraps.

“Motivational speakers don’t necessarily need to be related to your industry,” according to an article on CultureIQ. “Instead, these speakers re-energize your employees through their stories and approach to life. Motivational speakers are particularly appropriate when morale is low or the team is heading into crunch time.”

Even if people generally get along within the office environment, it never hurts to have a pep talk. Meanwhile, some companies need more innovation introduced to them because that’s what they are seeking to stay on top of their game. A motivational speaker can address new ways for employees to tackle their work, share their entrepreneurial story, or talk generally about creativity or innovation.

Conclusion

As we head into a brand new year, your company has probably already set new goals for the year and identified weak points that need addressed. Now may be a good time to bring in a guest to talk about what skills the company needs to be successful and the importance of work/life balance.

Whatever the reasons are for bringing in a motivational speaker, hiring one may be a good opportunity for human resources, managers, staff, business owners, and the company as a whole. Everyone should be inspired to work a bit harder. Sometimes people just a reminder that what they do matters. Purpose in your work life is a good thing, and sometimes all that is needed are some inspirational words to help define that purpose.

Leading Employees Through Interpersonal Conflict

Not everyone gets along all the time. This is especially true during times of high stress, which can turn minor differences of opinion into full-blown arguments and trigger all sorts of stress reactions.

High-stress situations and conflicts can also bring to the surface underlying biases and unpleasant reactions to women in positions of authority. Because of this, managing conflict can be a point of particular difficulty for women in the workplace, no matter how well trained and skilled they are as managers or HR professionals.

Managers need to be savvy and adjust the leadership style they employ, as well as carefully investigate the source of a conflict in order to diffuse issues. These are excellent best practices to employ anyway, but the stakes can be especially high for women, who may find more authoritative styles of leadership backfiring.

 

Digging to the Root of a Conflict

The good news is that the extra work women often need to put in to conflict resolution tends to lead to better management as a result.

Quickly and permanently resolving a conflict requires finding and addressing its cause. Otherwise the issue is likely to boil over again. There are different types of workplace conflicts, each with a different impetus. The solution to two people quarreling over differing social values will vary greatly from employees butting heads because they have too few resources for everyone to do their work effectively. Both of these are very different from conflict caused by policy violation or harassment.

The idea is simple: solve the specific problem that causes the conflict. If employees need more resources, but those resources can’t be allocated quickly, some creative solutions to how people work together might be needed. Someone may need to be assigned different tasks in the meantime, or there may be a broader cultural issue if certain people’s needs are routinely neglected. Finding other ways to keep employees motivated will help with stressful work environments.

When the cause of a conflict can be traced directly to the actions of an employee, things can become complicated quickly. Poor internal policing of harassment is a common problem in many industries, and if a harasser enjoys the protection of someone higher up on the food chain it can be extremely difficult to correct their behaviour or dislodge them.

 

Leadership Strategies for Conflict Resolution

Once you know what’s causing a conflict, you can apply the type of leadership that you feel will work best. There are a number of different leadership styles, each with pros and cons, and differing effects on different demographics and workplace cultures.

If a conflict arose due to differences in values or different interpretations of workplace culture, a more restorative and transformational type of leadership may be required. Sitting down with employees to work through their differences and seeking common ground can help them work together in the future. Issues like these may also indicate that company policy may need to be updated to be clearer about workplace goals, and re-affirm which types of conversations are not work appropriate.

If employees butt heads due to resource allocation, workload, or other stresses related to the work environment directly, then a more authoritative resolution could be disastrous for a manager of any gender. Employees may need to be reminded of appropriate conduct, but the structural issues putting stress on them in the first place need to be addressed.

Cases of harassment present a whole host of frustrations. Harassment can be difficult to prove, and firing someone without a strongly documented case against them can land a manager in legal nightmares, not to mention internal scrutiny. In many cases your hands might be tied to even make those decisions.

The two most important things about cases of harassment are documentation and supporting the victim. Accurate, dispassionate documentation is vital, especially if the behaviour dips into criminal territory and the police need to become involved. It also protects you and the company against legal action when disciplinary measures are taken.

You may need to invoke several different leadership styles to navigate the situation, to make victims feel safe, to convince other employees to tell you truthfully what they witnessed, and to handle the perpetrator of harassment according to the specific statutes, legal definitions, and workplace laws in your state.

 

Preventative Measures to Take Against Conflict

The earliest preventative measure against conflict is the hiring process. Every company has a unique working environment, policy, and culture. Hiring people only for the skills they possess might get work done, but could result in a volatile mix of differing work ethics, team dynamics, and people skills. Creating a workplace with little conflict starts from the very first hire. No workplace can be 100 percent issue free, but a candidate with the best resume but a bad attitude can cause a lot more damage than someone with less experience and an eagerness to cooperate. That’s why many companies choose to look for evidence soft skills, leadership ability and even teamwork on applications.

A robust onboarding and training process, even for experienced hires, is also a big part of helping people adjust to the ins and outs of their new environment. Assigning new hires to mentors — peers who can help them adjust and answer lighter questions — is another great way to ensure that employees come to understand the social dynamics of the workplace quickly.

Having enough employees to complete the work, paying enough, providing workplace resources and having policies that promote work-life balance are all also preventative conflict resolution. People who are happy coming to work are less likely to lash out.

There’s no catch-all answer to conflict, but many of the things you do every day to make your workplace better are also conflict-prevention strategies. Being proactive about employee satisfaction and mental health can go a long way to preventing problems in the first place. When resolution is needed, a little investigation and a firm but fair hand can keep the work environment pleasant for everyone.

Incentive Dos and Don’ts for Your Company

Company incentive programs are intended to keep employees motivated and engage them in their own performance. However, if they are not executed carefully, the reward system can result in jealousy among staff and decreased performance.

When planning incentives for your work staff, you need to consider a myriad of factors to avoid workers ignoring safety or other corporate rules to reach unreasonable sales or performance goals. The goals should be challenging but attainable with the reward gratifying.

To maintain fairness and equity with your incentive program, set up key performance indicators (KPIs) to evaluate employee’s progress and valuation adequately. These metrics will help you drive the success of your program but also company milestones. Consult this list of dos and don’ts when incentivizing your staff.

Incentive Dos

The first thing to do is to know your audience. If your staff is replete with millennials, they may appreciate vintage 90s swag rather than cash rewards or extra money in their 401k. If your workforce is young, hip and the company based near water, consider giving water sports gear or ski jet rentals as incentives. Make incentivizing fun for your whole organization.

Do remember to inform all employees about the rewards program. Make sure you stick to a regular schedule and operate with fairness and equality when doling out incentives. Ensure your incentives are goal-oriented and measurable. Involve your employees in choosing rewards that are meaningful to them. Consider their input when devising the program; they may have great ideas for performance indicators and goals as well.

Make rewards frequent enough to keep everyone motivated. Instead of just an annual bonus, build in daily, weekly and monthly incentives as well. Structure the program so that you can give many small incentives with more substantial rewards less often. For example, when the team reaches a sales goal, hand out company sweatshirts, mugs or other logo-decorated swag and when a particular employee is chosen for his or her annual contribution, perhaps a cash bonus makes sense.

Base rewards on peer input and not just management-focused goals. Letting your team pick the best of the group helps to build respect and teamwork within your organization. Recognition from peers is sometimes even more rewarding than from top level management. Plus, your employees know each other much better than managers do and might be aware of performance improvements that you may not know of.  

Incentive Don’ts

First, don’t forget about the budget. When you build incentives into your company culture, factor in the cost of living and staff growth and make sure you can easily afford it. Don’t make the goals so easy that everyone achieves them, and you have to pay out, leaving nothing for the future.

Don’t offer “one size fits all” rewards — have options. Some employees might like swag and others might like an Amazon gift card instead. Variety can also ensure you are motivating your whole team, not just a select few. Don’t forget that you want your staff to work as a team so don’t create a rewards program that has everyone out for themselves. Team goals are good too, then the whole team wins the reward.

Don’t give inappropriate or unsafe items like e-cigarettes that are dangerous to your health and promotes a bad habit. Don’t set up programs based on one person’s opinion, such as an “employee of the month” where a manager chooses. Instead, use KPIs to evaluate all employees equally and know precisely what you are rewarding.

Don’t ignore your best people, be sure to incentivize them properly when they reach their goals. If everyone gets the same bonus and your top performers have been working harder than most, they will see it as an insult and feel unappreciated. This one misstep can cost you great employee assets, and it will actually hurt motivation in the long run.

Final Thoughts on Incentive Programs

You should reevaluate your incentive program each year. As the business grows, KPIs and other goals will change too, and the program should change to reflect this growth. Be careful not to use incentives in place of a proper salary.

The key to a successful incentive system is communication. Make sure all levels of management understand the program thoroughly and then have them communicate it to the rest of the staff working for them. Clearly spell out the expectations of the plan before implementing it. If no one understand the program, they won’t use it.

During the planning stages, it is important to discuss as a company what your purpose is for incentivizing your workforce. Once you know your own goals, it will be easier to devise milestones and rewards that are meaningful. Have a strategic plan rather than a vague notion of why it makes sense. Your incentive program should motivate and encourage your workers to strive to do their best.

Strategies for Greater Retention Rates for HR Managers

For an HR manager, the costs of creating and maintaining a staff can be plagued by employee turnover and disengagement. For most companies, revolving doors are a destructive force for financial growth, considering the cost to replace an employee is roughly 50% of that employee’s annual salary. An effective HR department, therefore, needs to hire appropriately, work to engage employees in the success of the business and constantly monitor observable measurements to ensure that they are on track.

So how does an efficient HR department gauge their progress and ensure best practices for employee retention? How do companies evolve past the everyday, worn-out methods of keeping employees engaged and make the work environment a place where employees can truly thrive?

Hiring Process

The trickiest part of the hiring process is ensuring that HR brings on the right person for the role to not only fill in missing personnel, but foster growth. The person needs to fit the values, short and long term goals of the company. A mismatch of skills, values, and commitment can create loss for a company. For hiring members of HR, there is a host of resources out there for hiring managers who want to maximize their hiring potential and run their small business like a larger corporation.

Primarily, hiring managers need to think about the kind of skills they need to bring into the company as opposed to simply filling a slot or replacing someone who has moved on. Is the company facing challenges? What skills would be the best counter to those challenges? A potential area of growth? It’s easy to fall back into patterns of hiring to replace, but hiring to grow benefits the company far more.

Observable Metrics

A handful of easily observable paper metrics can give HR departments an idea of how engaged and happy their employees are. Turnover is one of the most obvious metrics. If a company is perpetually bleeding employees, there is something seriously wrong. Likewise, the average length of employment can help indicate employee engagement. If most employees leave within a year, or conversely, stay for many years, these are indicators of the company’s ability to engage. The amount of sick or personal days taken can indicate an employee’s level of involvement in their job as well. Finally, the revenue per employee can help companies determine how engaged employees are on the clock.

Observable metrics are just the beginning of the story. An employee can love and be dedicated to their work, but also have a sick family member that leads to absences. When an observable metric indicates disengagement, look past the numbers into the human element. Is there a solution that would allow the employee to contribute in the way they’d like while acknowledging the issue? Would working from home allow them to care for the relative while hitting goals?

Greater Employee Engagement

Once the right employee is hired, the key to maintaining that employee’s performance and commitment is growing their engagement in the company. The best tool for engagement is communication. It’s important for management to keep lines of communication between themselves and their team open. Fostering trust and making employees feel heard helps them feel important, both to the company and as people. That level of emotional engagement is invaluable.

Help employees understand their role in the company — how their efforts aid the company’s success, and how the company’s success affects them. The ability to draw a direct line between cause and effect, both for the company and the employee, creates real stakes that encourages a better work ethic.

Goal Creation and Attainment

Realistic, attainable goals encourage greater engagement and growth of abilities, output and capability. Achieving goals can be rewarding in themselves; they can also be steps for future growth within the company. Goals should be appropriate for the company and for the employee — they should be a marriage of the interests of both parties. Is this something the employee is passionate about and finds rewarding? Is this an area of interest that benefits the company? Do they have the skills to achieve this goal, in a way that benefits the company?

For the employees, goals can include growth of current abilities, or the push to finish a project. Potential rewards for employees can include extra benefits, like a day off, the chance for a promotion (or more eligible to promotion), or a treat of some kind, like free lunch. Whenever a company uses a reward as an incentive for achieving goals, they should be clearly communicated and legitimately achievable. Carrot-and-sticking rewards like promotions is a dishonest method, and will ultimately lead to decreased morale.

Avoid Demotivation Pitfalls

Demotivation can come from many fronts. Lack of communication and transparency between management and employees creates a vacuum of information — one that is bound to be filled with speculation and guesswork. In a workplace without healthy feedback and communication, that guesswork can be powered by anxiety and untruths, which barely benefit anyone. Recognize employees, listen to their feedback.

Make sure the employee who puts her all into her job is recognized and rewarded fairly. Don’t feel the need to treat everyone the same. Follow through on commitments and promises. Show employees why certain team members are celebrated, and help the others find ways to be celebrated as well.

The bottom line is this: HR might be about acquiring and maintaining people as a resource, much like paper or computers, but remember that you and your crew are not robots. Metrics are useful, and numbers don’t lie, but everyone involved is a human. They have human feelings and human motivations, which don’t often conform to spreadsheet analytics. Address the human side of the equation to balance the metrics, and make the most of your skills as a leader to address real, human concerns to foster greater employee retention and engagement.