How Machine Learning Is Improving Customer Service

Efficient customer service is crucial to the success of client-facing businesses. The $350 billion industry has transformed over the last couple of decades with the mass adoption of the internet and social media, taking the customer service channels for many businesses online. Although the increased connectivity provided by technology has helped facilitate customer service processes, it has also increased customer expectations.

To keep up with these expectations, businesses are finding ways to implement machine learning into their customer service processes in hopes of efficiently handling as many customer inquiries as possible.

Customer Service Needs

Although the internet can often provide answers to almost any question a customer could have, customers more comfortable speaking directly with a person will often reach out to customer service agents. This frequently results in customer service representatives spending large amounts of time answering very basic queries, which can be monotonous and frustrating for agents. To reduce the need for customer service reps to answer these types of questions, businesses have been using AI to offer answers for basic questions before transferring clients to a customer service agent.

This is done both on the phone and online through the use of chatbots that are often employed on a business’ website and Facebook page. Over the phone, automated recordings help navigate customer calls by asking questions that the AI will either be able to answer or transferring their call to the proper department.

Online, chatbots have become a huge resource for businesses to attain customer information, gather feedback, and provide customers with quick responses to standard questions. The use of chatbots and other forms of AI is expected to help businesses manage 85 percent of their relationships with customers by 2020.

Machine learning also facilitates security processes for businesses that handle sensitive customer information. In the past, customers have been required to verify their identity by providing personal information, a process that could take many minutes, especially if a customer forgot their answers to security questions.

However, many businesses are now using two-factor authentication to verify customer identity during customer service calls. This involves verifying two pieces of information: a security question, followed by phone verification. Customer service agents will use machine learning to send a code to the phone number on file with the company, and once a customer verifies they received the code, their identity is confirmed. This approach has improved security measures and can be completed quickly.

Growing Use of Tech in Customer Service

Overall, the use of AI in customer service has increased job satisfaction for customer service agents, as well as help businesses keep up with customer expectations. Businesses need to constantly look for ways to improve customer service. One of the results of implementing AI to help facilitate customer service has been giving customer service agents more time to handle complicated customer inquiries. Increased job satisfaction for customer service representatives and reduced call volume provides them with a greater opportunity to dedicate time and empathy to customers who need a human touch for their inquiries.

As more businesses use machine learning to automate routine tasks and data entry during customer service calls, call time should be reduced, leading to an increase in customer satisfaction. Currently, in a typical six-minute customer service call, 75 percent of that time is devoted to agents doing manual research. Only 25 percent of call time is spent interacting with the customer. AI can streamline this process by memorizing customer information and creating easier routes to accomplish tasks online.

This also provides customer service agents with more time to do important customer service work online, such as responding to customer reviews, which has become a high priority for businesses over the last few years.

As more customers go online to offer feedback or complain about poor experiences with companies, the need to moderate reviews and comments has grown. In the internet age, 88 percent of consumers trust online reviews as much as personal recommendations. Therefore, if a business receives many reviews, they must dedicate resources to responding to them. This will increase customer trust in a business, as well as its ranking with Google.

As more businesses implement AI, machine learning will become the standard for customer service expectations. Although the impact AI will have on jobs within the customer service industry is unclear, the new and rapidly advancing technology will soon provide efficient customer service to consumers looking for help. AI will also help improve the job environment for customer service representatives and open the door for better customer service and increased customer satisfaction. With the implementation of machine learning, the future of customer service looks to be promising.

How to Create a Modern and Stylish Aesthetic for Your Brand

Branding is all about the impression you give to your customers and clients. The question becomes, what kind of impression do you want to give them? Regardless of the type of business you have, presenting a professional atmosphere that is still welcoming and comforting is essential, yet you want to be on the edge of business innovation as well. You want your brand to be memorable, but you want to be remembered by the right reasons. A modern and stylish aesthetic can help you appeal to a variety of customers, from millennials to baby boomers.

However, this can be a challenge. If you are in an older office building or have limited resources, changing the aesthetic of your brand can seem like a huge task. It is often difficult to determine where to start. Here are some tips on how to create a modern and stylish aesthetic for your brand:

Work From the Outside In

The first impression customers and clients have of your brand at your physical location is the outside appearance. There is often little you can do about this when it comes to the building you are in, but there are some touches you can improve on to make your brand more appealing.

  • Your Sign and Logo: Your sign and logo may be outdated. If you have not changed them in a while, give them a fresh look. You can even get a logo created by artificial intelligence if you really want to be hip.
  • Your Door: Even if you are inside a building, you might not have much choice about certain parts of the decor, but you can install a new door for your business, or add a window decal or other touches to make a better first impression.
  • Window Coverings: If your windows are visible from outside or even the hallway, consider updating your window coverings to ones that give a more modern and stylish look. Don’t forget color and the impression it makes on clients.

The first impression customers or clients get of your business is the outside, and no matter what your limitations are in your commercial building, you can work to make a better first impression and make your brand modern and stylish from the outside in.

Remodel the Interior of Your Business

Once customers enter your business, they get an entirely different perspective. The atmosphere of your business is set right away. This involves everything from color to the way you use your space. Want a more modern and stylish aesthetic? Here are some simple tips:

 

  • Color: You should never overlook the psychology of color when decorating your office or any other space. Color has a certain effect on customers and clients, and knowing how that relates to your aesthetic is truly important. Throw pillows, window coverings, and even the color of your furniture and lampshades make a huge difference.
  • Lighting: Harsh, fluorescent lights are common in buildings and office spaces, yet they are often hard on your employees’ eyes and give your clients and customers a very flat impression. Add modern lamps, light fixtures, and other unique lighting wherever you can.
  • Furniture: Older tables and chairs, especially ones that are outdated or worn give a negative impression. Don’t forget comfort though. Form and function are both important when it comes to furniture.
  • Creature Comforts: Things like a modern fireplace when it is cold or a stylish bladeless fan when it is warm give your office a modern and sleek look, but also ensure that your customers, clients, and employees are comfortable.

There are other things you can do to improve the atmosphere as well. Smart furniture often includes USB plugins for charging phones and other features, and installing devices like Alexa or the Apple Home Pod to allow your smart furniture to be voice controlled is a great idea.

Your employees will love smart desks that can show them calendar alerts, phone messages, and even remind them to stand and walk around. The interior of your business and the comfort of your employees, customers, and clients is one of the best investments you can make to create a modern and stylish aesthetic for your brand.

Improve the Look of Your Employees

There are two ways to control the look of your employees: One is to have uniforms, and the other is to have a dress code. Uniforms, if opted for, should be fun, stylish and updated frequently as fashion changes. Adding fun accessories like colorful ties and hip and stylish suspenders can help you attract and keep new customers.

Even if you don’t have uniforms, a well-defined dress code can keep all of your employees on the same page and create an innovative culture that will also attract the right customers and clients. This can mean including brands in your dress code, specific colors, and the type and style of clothing that is acceptable.

Many companies offer employees a clothing allowance to ensure employees can be in compliance regardless of their financial situation. Improving the look of your employees is another great way to create a modern and stylish aesthetic for your brand.

We all want our company to be as hip as Google or as fun a place to work as Facebook. We want new customers and clients from millennials to baby boomers to be impressed by us. To accomplish this, making your brand aesthetic modern and stylish is essential.

5 Workplace Wellness Statistics You Should Know About

Workplace wellness programs: Yay or nay? Discover the data-based answer!

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Workplace wellness programs: A growing workplace trend

Workplace wellness programs are getting more and more popular. This new workplace trend has gained a lot of attention recently and stirred quite a debate.

Some argue that companies should not be burdened by taking care of their employees’ health. On the other hand, there are voices arguing that in today’s modern world, these programs are becoming a necessity.

Above all, there are questions about the effectiveness and ROI of these programs. To answer these questions, we dug deep into research.

Top 5 workplace wellness statistics

Workplace wellness statistic #1

According to research conducted by the Society for Human Resource Management, 75% of employers indicated that their companies offered some type of a wellness program, resource or service to employees.

Workplace wellness statistic #2

A comprehensive review of the literature has found that the average return on investment of workplace wellness programs is 3.27. This means that for every dollar that was spent on the program the company saved $3.27 because of reduced healthcare costs.

Workplace wellness statistic #3

A new survey by Virgin HealthMiles Inc. and Workforce Management Magazine found that an overwhelming 77% of employees think that employee wellness programs positively impact the company culture.

Workplace wellness statistic #4

Research suggests that employers save on average $5.82 in lower absenteeism costs for every dollar spent on employee wellness programs.

Workplace wellness statistic #5

The Virgin HealthMiles/Workforce survey found that about 87% of employees said they consider health and wellness offerings when choosing an employer.

Conclusion

Research has shown that workplace wellness programs have proven benefits, both for employers and employees. Employee wellness programs can do much more than just keep your employees healthy.

These programs can help you improve your company culture, reduce absenteeism, attract talent and even save money!

 

How to Interview Candidates Effectively: 3 Simple Ways

How to make your job interviews more effective at predicting job performance? Here are 3 simple ways!

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Do we need a more effective way to interview candidates?

Here are 2 interesting statistics:

  • Recent research has found that nearly three in four employers (74 percent) say they’ve hired the wrong person for a position.
  • According to Career Builder, a single bad hire can cost a company upwards of $50,000.

I rest my case.

How to make your job interview more effective?

Here are 3 easy ways to make your job interview more effective at predicting job performance:

1. Conduct a structured interview

Structured job interviews are more efficient than semi-structured or structured interviews when it comes to predicting job performance. Meta-analysis research shows that structured interviews are up to twice as effective at predicting job performance than unstructured ones!

Take action now:  Prepare interview questions before the interview and ask each of your candidates the same questions in the same order.

2. Conduct a behavioral interview

Research shows that behavioral interviews are more valid and accurate for making hiring decisions. Behavioral interviews are based on the evaluation of candidates’ past behaviors. In other words, in a behavioral interview, an interviewer asks candidates about their past work experience and performance.

Take action now: Check out the best examples of behavioral interview questions!

3. Do a job simulation

According to LinkedIn’s report, only 32% of respondents use this technique, even though 84% say it is effective. In a job simulation, you ask your candidates to complete the type of tasks they would work on if hired.

Take action now:  Think of a great job simulation exercise for your currently open job position. Depending on the role you are looking to fill, it could be a task to write a short copy, outline a presentation, solve a certain problem, brainstorm a few ideas, solve a certain problem, etc.

Conclusion

Stop relying on your gut feeling when hiring and start using data backed techniques. Implementing any of these 3 tips are guaranteed to make your job interview more predictive of your candidates’ job performance.

 

Cobots – The New Employee

Author: Chris Pope, VP Innovation, ServiceNow

 

The renaissance we are currently experiencing in Artificial Intelligence (AI), and all forms of Machine Learning (ML), has given rise to widespread discussion on how business will run in the immediate future. As the impact of AI starts to be applied to real-world use cases, we will inevitably need to get used to some new terminology. One of the technology industry’s new favorites is the notion of the ‘cobot’, short for collaborative-robot.

Cobots come in many forms. Some will be purely software-based helper robots that we might think of as sophisticated extensions of chatbots or virtual assistants. Some will more physically manifest themselves as robot arms, exoskeletons or some other form of intelligently programmed machinery. Some will be a super-smart mix of both.

 

Your intelligent new office buddy

You can think of cobots as your new office buddies and people—I do mean all of us―are going to have to get used to working alongside intelligent machines, in close proximity, very soon.

Cobot brains are composed of software-based virtual services that form the synapses of ‘thought’—we know its processing and data analytics really―that they run on. Like a Tamagotchi, they do need feeding and watering, but only in the form of software updates, exposure to new datasets and patches for security provisioning and so on.

People who find the notion of cobots unnerving should perhaps stand back and consider the fact that machines have already been looking after us in close proximity for years. Your desktop machine, tablet and smartphone are all using AI to power the spam filter algorithms that assess every email you get for its potential threat value.

If it helps you warm up to the concept, think of cobots as just one step further than a spam filter. But instead of just protecting you from a potential virus, cobots will be able to intuitively manage your work schedule, actions and business decisions, to create a better employee experience all round.

As DXC Technology’s Marc Wilkinson writes in Wired:

For businesses, the promise of AI is that [intelligent assistants] will be embedded across all aspects of the organization. Such agents will analyse data, discover patterns over time and then make decisions based on predictive analysis. The outcome? The application of AI on this level will make businesses not only more efficient, but also more profitable.

 

Behavioral responsibility

As shiny and fabulous as all this sounds, there is a responsibility factor to bear in mind here. As we start to feed data into cobot brains, we need to be able to reflect a consciousness of and appreciation for society’s acceptable behavioral norms.

This means that cobots will need to be able to assess the risk factor in terms of the judgements they give to any individual worker based on that person’s skills, background and other competencies. To do this effectively, we will need to be able to assess and measure individual workers’ skills in an even more granular and mathematical way before we start to engineer more automation of this kind into our lives.

Cobots will also need to appreciate cultural, ethical and behavioral norms for the global culture that they are applied in depending on location—and this is of course a subject in and of itself.

 

Cobots and global digital workflows

As the cobots start to take over the mundane tasks in our world, we must consider how people will now coexist in the new world of automated controls that drive digital workflows and how we actually implement these devices―be they software-based, hardware-based or both—in the workplace.

Some argue that we will now need to be able to measure an individual’s rank or score in terms of workplace competency. If we accept this methodology, then it could arguably help us find the engineering point at which we can apply cobot technology to an individual’s role.

To reference DXC’s Marc Wilkinson again, he notes that really smart cobots that run on fine-tuned ML models will be able to bring a new level of workplace personalization to our daily routines and discover where we could be doing better. He talks about ‘intelligent agents’ that are capable of interpreting emails for us to automatically schedule meetings, flag important tasks and even unsubscribe us from newsfeeds that we never open, and more.

With a cobot as your new office buddy, we can start to think about the workplace itself from a different perspective. We’re all used to open plan office seating layouts these days, but with cobots in the workplace, the software itself will be able to straddle cross-team functionality matrices that far outstrip the boundaries of the physical office itself. For example, team member actions in the UAE can be automatically reflected in plans for the UK or US offices in near real-time. The cobot doesn’t sleep, so a new global digital workflow starts to become possible.

 

A toast to cobot IPA

With cobot technology now developing fast, we will more clearly be able to understand our transition from RPA to IPA or IRPA. If Robotic Process Automation (RPA) allows us to program home heating controls, for example, based on defined patterns, then Intelligent Robotic Process Automation (IRPA, or just IPA) is one step further, where home heating controls start to program themselves for optimum usage and efficiency based upon observed patterns of use. Cobots have IRPA in their ‘DNA’ from the get-go.

We’re on the cusp of many technologies―perceived today as almost ‘toy like’, such as self-driving cars—becoming quite natural. We will think that cobots and intelligent assistants are quite standard in half a decade’s time. In the same way that you went from reading a map in the car and now automatically turning the GPS on, you get to a point where you just expect a new technology to be there…and cobots will be there.

Chris Pope - ServiceNow

Chris Pope, VP Innovation at ServiceNow

Why Aren’t You Using This Super Effective Interview Technique?

This technique is incredibly effective at predicting candidates’ success in the role.

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Which interview technique do you use?

There are many different interview techniques and methods. You probably have your own favorite technique for conducting job interviews with candidates.

Unfortunately, most HR professionals still rely on the traditional interviewing methods which are highly ineffective.

What’s wrong with your current interview technique?

In their recent research, LinkedIn surveyed over 9,000 talent leaders and hiring managers across the globe and asked them which interview methods they find most effective.

They found that the traditional job interview technique – you know, the one where you ask your candidates about their skills and experiences in order to find out if they’re a good fit for your open job position – is ineffective in certain areas. According to LinkedIn’s report, the traditional interviewing technique has many weaknesses.

For example, traditional interview technique is especially bad at assessing soft skills and understanding candidate weaknesses. It also leaves room for recruitment bias, takes a lot of time, and relies on asking the right interview questions to get a clear picture of a candidate.

Luckily, there is a highlight to this story! LinkedIn’s research has also found about the highly effective but often overlooked interviewing technique – work assignments.  

Super effective interview technique you should be using

LinkedIn has found out that work assignments are highly effective, yet often overlooked interviewing technique used by employers. Only 32% of respondents use this technique, even though 84% say it is effective.

What are work assignments?

Work assignments are interview technique that helps companies predict if a candidate if a good fit for a role more accurately.

When candidates are given a work assignment, they are being asked to complete a task they would actually do if they were hired. In other words, when you use this interview technique, you don’t ask candidates to tell you about their about their skills. Instead, you directly observe candidates’ skills and performance.

Work assignments types

Besides giving your candidates a certain task, job simulations can take on a more elaborated form. For example, you can organize a competition (such as hackathon), or invite your candidate to join your employees in a brainstorming session and help them solve a real-life problem your company is currently facing.

Additional benefits of work assignments

Besides for employer, job simulations are also beneficial for candidates, too. By taking part in a job simulation, candidates get a real-life job preview, which helps them assess how much they really like to job. Simply put, they can try out a job and see if it fits!

 

How Employee Corporate Email Use Can Put Your Organization at Risk

Author: Morey Haber, CTO, BeyondTrust

 

As part of onboarding, new hires typically sign an employee handbook which includes policies and guidelines for acceptable information technology usage. Within the details, are often policy restrictions regarding unacceptable usage for email. Typically, these policies state that email should only be used for official company business correspondence, and not for personal communications.

If you travel frequently for work, or are responsible for purchasing merchandise or services for your employer, is it acceptable to use your work email address, or should you use your personal email to complete the transaction?

This question, and the aftermath of your departure from an organization, can create a complicated situation and security risk that most employers are completely ignoring. And, unfortunately, they have no way to manage or mitigate the potential risk. Consider these real-life scenarios that organizations are facing today:

 

Scenario 1: Using corporate email accounts as login for travel services

An employee creates an account on an airline’s website using the corporate email address. This address is used for authentication into the service and to book flights or other travel arrangements.

Potential security implications

After their employment is finished, any notifications or future bookings for flights are tied to the suspended business email account. If your organization auto-forwards the email to a peer or a manager, then an identity theft threat vector has now been created. A co-worker now receiving the former employee’s emails can simply select “Forgot password” and own the former employee’s account. This is especially true if the account is not further protected by security questions or additional two factor authentication. If verification is tied back to the same email address, then it is game over once they have a confirmation link.

Recommendation

The most security-conscious way to handle this scenario is for an organization to enforce the use of an approved corporate travel service for booking flights, hotels, cars, etc. in lieu of allowing employees to book travel on their own and using a corporate email account. If the business permits bookings outside of a corporate service, allow and recommend individuals to use their personal email accounts for booking travel—even if they pay with a corporate credit card. After all, it is their account.

 

Scenario 2: Email address formats

Most organizations have an email address schema. Typical formats include first initial last name or first name dot last name.

Potential security implications

What happens when an employee leaves the organization and a new employee starts with the same name or initial combination? The new employee potentially receives all email of the former employee even if it not slated for them. Depending on the new employee’s role, the email may not be remotely appropriate (such as when PII and financials are involved) for them to receive. Organizations that continue to grow will have a higher statistical likelihood of overlap for names and initials.

Recommendation

Organizations should never reuse email addresses from former employees for new personnel. Consider adding numbers like “01” to the end of new email addresses to avoid this problem in the future.

 

Scenario 3: Using corporate email accounts for payment gateways

Some organizations allow for the purchase of merchandise and services through common payment platforms, like PayPal or Apple Pay. These are necessary for some employees (such as marketing team members) to perform their job functions.  However, none of these platforms should be set up with a user’s corporate email address. If they need to use a business email address, create a group or alias for these services.

Potential security implications

Just as with the air travel example in the first scenario, a personal account used for services can be leveraged against the individual if they leave and have no access to change their email address.

Recommendation

For these types of situations, it is recommended to use a dedicated account name for authentication, as opposed to an email address. This option allows the account owner to change the email address, but does present additional risk if the account is shared. Former employees using shared accounts for payment services underscore the ongoing risk of inadequate privileged access controls and the threats of shared accounts.

 

Scenario 4: Using corporate accounts for personal email

Some employees use personal email for group-based personal correspondence, such as for their children’s school.

Potential security implications

Once an employee departs the organization, the receiver of forwarded email is now potentially exposed to highly personal information, and potentially in violation of some local regulations.

Recommendation

Corporate email addresses should always remain strictly delegated to business usage—and never for personal communications. The results can present some interesting legal ramifications, especially if removal of the address from a group is not trivial.

 

Today, the boundaries of work and personal spheres continue to blend and blur—providing benefits (work flexibility, higher productivity, etc.) for both employers and employees—but not without cyber risks. Completely strict policies of corporate email usage will only introduce more risk as employee turnover occurs and our dependence on electronic communication continues.

Organizations have embraced policies like Bring Your Own Device (BYOD) for mobile device support and should consider allowing personal emails addresses for exactly the same reasons. Acceptable email usage policies need to clearly state when personal usage is acceptable, should be implemented, and when it creates unnecessary risk due to employee termination.

 

About the author:

Morey Haber, CTO, BeyondTrust - 1

With more than 20 years of IT industry experience and author of Privileged Attack Vectors, Mr. Haber joined BeyondTrust in 2012 as a part of the eEye Digital Security acquisition. He currently oversees BeyondTrust technology for both vulnerability and privileged access management solutions. In 2004, Mr. Haber joined eEye as the Director of Security Engineering and was responsible for strategic business discussions and vulnerability management architectures in Fortune 500 clients. Prior to eEye, he was a Development Manager for Computer Associates, Inc. (CA), responsible for new product beta cycles and named customer accounts. Mr. Haber began his career as a Reliability and Maintainability Engineer for a government contractor building flight and training simulators. He earned a Bachelors of Science in Electrical Engineering from the State University of New York at Stony Brook.

What do Best Job Ads Have in Common?

What are the characteristics of attention-grabbing, engaging job posts that turn candidates into applicants?

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What makes a great job ad?

What makes a great job ad, the one that stands out from all the rest?

How to make a job ad that differentiates your job offer from million of similar ones competing for your ideal candidates’ attention?

How to write a great job ad?

First of all, all great job ads start with a clear and detailed job description. In a hands of an HR professional who understands recruitment marketing and who has learned to like a marketer, ordinary, boring job description turn into an amazing job ad.

We recently analyzed the best job ads examples posted by companies like Disney, IBM, IKEA, Hubspot, Marriott, etc. This is what we found out:

Follow these job advertising best practices tips if you want to create a job ad that will stand out:

1. Go visual

Use photos and videos in your job ads. Turn your boring text job ad into a stunning infographic or even a video! According to Career Builder, job ads with videos have a 34% greater application rate.

2. Get personal

Share your current employees’ testimonials. Let your current employees tell a story about your company and the role you are looking to fill! According to Edelman Trust Barometer, employee voice is 3x more credible than the CEO’s when it comes to talking about working condition in that company.

3. Be candidate-centric and friendly

Focus on your candidates, not your company’s needs. Describe your hiring process and make it easy for your candidates to apply. According to CareerBuilder, 60% of job seekers quit in the middle of filling out online job applications because of their length or complexity.

4. Sell the job

Highlight your employee value proposition. Don’t be shy! Flaunt all the “best place to work” awards your company received and highlight your perks and benefits.

5. Be creative

Get creative and think outside the box! For example, don’t be afraid of using humor in your job ad. Also, think of the ways you can gamify your job ad. Can you turn it into a contest or a game?

Conclusion

If you want to create a job ad that will stand out follow the above job advertising best practices tips.

Bonus tip

Once you’ve written your job ad, you can post your job ad to multiple job boards for free – with just one click!

Three Ways to Manage Your Hay Fever Naturally

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Hay fever is a condition that causes inflammation in your nose. In case after going to the garden or a plantation and come back with running nose and itchy eyes, chances are that you contracted hay fever. The term hay fever is commonly used to refer to seasonal allergies. Another name that refers to the same condition is allergic rhinitis. This means an inflammation that comes with a burning sensation in your nose.

Hay fever occurs when the immune system attacks a typically harmless substance that you come across in your day-to-day activities. This can include pollen grains from a corn plantation, scent from garden flowers or even outdoor molds that grow around the house.

Hay fever is a common condition and affects close to 40 million people in America. When infected with hay fever, the common signs are the cold-like symptoms that include itchy eyes, congestion, sneezing, or even sinus pressure. However, note that there is a big difference between a common cold and hay fever. That is, while the common cold is a viral infection, the hay fever is an allergic response to the allergens that you encounter indoors or outdoors.

There are natural regimens for hay fever that you can easily use at home. However, it is advisable that if these natural remedies do not work, talk to hay fever treatment Kailua for specialized attention. Here are the natural remedies you can use to counter the effects of hay fever.

  1. Take Fenugreek Seed Tea for Hay Fever

The fenugreek seeds come with endless benefits and are common in most Indian kitchens. Another name used for referring to these wonderful seeds is Methi seeds. They are known to be rich in saponin, alkaloids, proteins, and fibred. Fenugreek seed tea is effective in treating inflammation and easing down allergic reactions.

    2. Take More Ginger and Garlic

Ginger and Garlic are another common treatment for the conditions that cause inflammation. The scientists have discovered that the two are antihistamine and a decongestant. Garlic contains an antibiotic effect and so good for decongesting your sinuses. Therefore, the two are an effective treatment for hay fever. Use these freshly ground because if dried up, garlic and ginger are not medically active.

  3. Local Honey and Beeswax for hay fever

It is known to be the busiest insect, and this is seen in the medicinal advantages that its products carry. Ask a local beekeeper to assist you with some honey for medicinal purpose. Alternatively, you can order honey from the local supermarkets. Honey provides relief from the inflammation that results because of allergenic reaction. This decreases the sensitivity to the underlying factor that causes hay fever.  

For an effective treatment of hay fever, it is important to understand what causes it to occur. This is so that you can be able to either,  not expose yourself to the causes or you can be able to know the safety measures to take when you have exposed the causes. You are more likely to get hay fever if you have:

  • Asthma or other allergies
  • Eczema
  • Your parents or Siblings have allergies
  • You are exposed to allergens at your workplace or at home
  • Exposed to second-hand smoke

Allergens are a common cause of allergies in people. The allergens can be classified as indoor and outdoor allergens. The indoor allergens that cause hay fever include pet hair, dust from carpets, the mold that grows on wet surfaces, as well as smell of urine from the rats in the attic.  Getting rid of these is another effective approach in hay fever treatment. For the outdoor allergens, we have pollen grains, the scent from garden flowers and smoke from burning plastics. Cover your mouth and the nose while outdoors and suspect that you might come across the outdoor allergens.

The natural treatment approaches for hay fever might not always work. It is advisable that you see a doctor if:

  • The allergy reaction  is interfering with your daily schedule
  • The fever doesn’t seem to go away after using the natural remedies for hay fever
  • You purchase over the counter medications that don’t seem to work
  • You have other conditions that require medical attention from a specialist. This can include a chronic sinuses infection, asthma, or even polyps appearing in your nose.

 

Whereas it is possible to stay without treating the hay fever, it is advisable that you seek medical attention. This is because the symptoms might keep recurring and affecting your work. Therefore, contact hay fever treatment Kailua for immediate attention.

Some of the complications that occur when you have hay fever include:

  1. Reduced quality of life: where the hay fever leads to less enjoyment of what you are doing. This can be at school, at work making you less productive. Do not let hay fever kill your productivity at work. Seek medical attention immediately.
  2. Poor Sleep: people with hay fever report feeling sleepy at work or during the day. Normally, the discomfort affects your sleep at night and so you keep waking up. This might be difficulty breathing or blocked sinuses especially when you also have a cold.
  3. Hay fever Worsens Asthma attacks. The symptoms of asthma are worse in persons with hay fever. For instance, they tend to experience more coughing and deeper wheezing.
  4. Sinusitis: is another complication that comes with hay fever. Normally, it is prolonged sinus congestion that increases the person’s susceptibility to sinusitis. This leads to an infection or inflammation on the membrane that lines the sinuses.    

Preventing hay fever is extremely difficult. The only way out is ensuring that you seek treatment immediately when the signs show. Therefore, you can try the natural remedies of hay fever, and if the symptoms persist, seek medical advice.

5 Tips for Writing a Great Job Ad

Learn how to write an effective job ad!

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What is a great job ad?

A great job advertisement is the one that will not only help attract your ideal candidates, but also turn away unsuitable candidates. That way, you will save your time you would otherwise have to spend on disqualifying a large number of unqualified candidates. 

A great job advertisement is also the type of job ad that stands out and convinces the right type of candidates to apply. It is the type of job ad that really sells the company and its jobs.

How to write a great job ad?

Here are the top 5 tips for writing great (newspaper) job ad that stands out:

1. Engage the reader with a great title

Get creative and think out of the box. What could attract the attention of your ideal candidate? What would make them stop in their tracks? What kind of opportunity would make them want to learn more? Open with that!  

2. Keep your ad short and to the point

Write in clear and specific language and use the action verbs to make the ad more readable. Avoid using unnecessary words. For example, instead of “To apply for this position, you should send your CV and cover letter to the following address” simply write “Send your CV to: Address”.

3. Describe your ideal candidate

If you want to hire the right people for your open job position, you should have a clear picture of who your ideal candidate is. Creating your candidate persona will help you think about your candidate beyond your job requirements.

4. Sell your job

What makes your company different? Why would your ideal candidate want to work at your company, instead of for some of your competitors? What is in it for them if they join your company? Think beyond the salary. Highlight interesting projects, career development opportunities and benefits and perks you offer.

5. Explain the application process

Don’t forget to include a call to action at the end of your job ad. Tell candidates exactly what they need to do in order to apply for your open job position. Should they send their CV and include a cover letter? Attach their portfolio or some other examples of their work? Do you require some other type of documents. Such as copy of your candidate’s diploma, certifications, etc.?