Healthcare Recruitment Strategies: How to Attract Candidates

While labor shortages have been hitting many industries over the last few years, healthcare has been experiencing noticeable issues even before the COVID-19 pandemic. Around 20% of healthcare workers decided to leave their workplaces in 2020, with the infamous nursing shortage beginning long before. Clearly, labor shortages are affecting healthcare in quite significant ways, but there are still some tactics providers can use to attract and retain quality talent. To that end, here are some efficient healthcare recruitment strategies that might help you attract great candidates as well:

Focusing more on social media

Social media has become an unavoidable aspect of our lives, but it turns out it’s just as crucial for recruitment as well. A significant percentage of the workforce considers social media to be an efficient place for finding new and rewarding career paths, a fact that can be especially beneficial if you’re looking for younger candidates. LinkedIn still remains the best platform for finding great industry professionals, but even websites such as Facebook and Instagram can be helpful, by sharing positive patient reviews, highlighting employee achievements, and conveying compassion through community involvement.

Making job postings accessible

If a candidate finds your medical practice to be appealing and is eager to apply to an open position, consider how easy it would be for them to actually find your job postings. To increase visibility, consider including a ‘Careers’ section on your website that lists all current openings and serves as a space for online recruiting. You can also post these same listings to social media platforms for higher outreach. Then, aim to optimize the ‘Careers’ page for a more candidate-friendly recruitment process that makes it simple to search through job openings and reduces the steps needed to complete the application process.

Communicating the company culture

While clearly communicating the company culture might be important for any recruitment strategy, it’s particularly crucial in healthcare. This will help to demonstrate the type of workplace you provide, the typical pace of work that can be expected, and the usual relationships between coworkers, among other factors. With this picture, candidates will have a better idea of whether they are actually a good fit for your team, encouraging them only to apply for a position if they know it’s the right option for them. In turn, you won’t have to weed out inexperienced applicants or explain to a care facility nurse why patient recovery might not be suitable for them.

Showcasing your unique work

In countries like Australia, the best cosmetic surgeon in Melbourne will often let their work speak for them. Along with building a strong social media presence, this also means showcasing the work they’ve previously done on patients on their website, as well as describing the general work environment through images and videos. This has shown to be quite an effective and inexpensive way to attract candidates without having to contact them directly; they are often engaged and interested enough that they reach out to you. As long as you follow patient privacy laws, you can consider implementing a similar work-first strategy as well.

Seeking advice from your staff

In cities across Europe, on the other hand, it’s common for the entire staff to join the healthcare facility’s recruitment efforts. Employees are often offered incentives that motivate them to share job postings on their social media channels as well, thus reaching out directly to potentially interested connections. The current staff can also help by being more careful about how they represent your practice online. If you’d like to ask your staff to aid in recruiting, consider implementing a detailed social media policy for your employees. For example, they shouldn’t share privileged information, belittle patients or colleagues, talk about controversial topics, etc. This will help to ensure more streamlined operations.

Accessing untapped channels

When it comes to recruitment, it often pays to be creative. Accessing untapped channels can provide you with highly skilled and experienced candidates you might not have been able to find otherwise. For doctors, nurses, surgeons, and other highly specialized roles, this could mean leveraging employee referral programs, revisiting previous runner-up candidates, hosting professional seminars, and looking outside typical sources, like contacting international or recently retired professionals. In terms of unspecialized healthcare roles, keep in mind that you’re competing with all other high-volume employers. Tactics you could utilize here also include referrals, along with more unique methods such as hosting public job fairs and partnering with volunteer groups in an effort to make a big impact and convert top talent.

As the demand for qualified professionals of all skill levels continues to increase, healthcare recruitment will likely get even more challenging and competitive. Use the recruitment strategies mentioned above to streamline your processes and ensure you can always deliver the highest quality of care to your patients.

How Can Industry, Location, and Company Size Influence the HR Process

As time goes by and the business world becomes ever-more complex, all its facets come under great scrutiny all in an attempt to make it leaner, more efficient, and up for the challenges at hand. Being such an integral part of any company, Human Resources is one of the topics that end up discussed very frequently.

After all, if the employees are the most valuable asset of one company, the department whose main goal is scouting, hiring, and managing this workforce has to have a profound influence on its destiny?

With that in mind, we have to ask ourselves are the traditional HR methods even suitable in the corporate world as complex as the one we have now? How do size, industry, and location influence the HR process? Is it possible to adapt the old strategies to new necessities?

Hard questions… Let’s see if we can provide some answers.

The role of an HR manager

So, let us start untangling this mess by defining the role of Human Resources in the context of the modern business landscape. In some other times, the role of an HR manager was primarily concerned with the hiring process. The complexities of the present-day corporate world helped HR evolve to a much more comprehensive role that now includes:

  • Training employees and guiding their careers
  • Developing integral business procedures
  • Advocating for employees in conflict situations
  • Managing payroll and welfare benefits
  • Taking care of the adherence to local and federal laws

As we can see, as much as HR retains a critical place in the hiring process, this sector has branched into the role of mentorship and management. The companies that want to attain an optimal level of employee satisfaction should keep this in mind.

How does the size of a company affect Human Resources

Keeping all the things we have mentioned in mind, we have to ask the question are all these goals truly attainable across the business board? According to recent research, small businesses account for 99.9% of US businesses employing roughly 60.6 million stateside workers. This makes the backbone of the USA economy.

That begs the question, though, do the companies that employ under 50 workers even need to keep a full-time HR department? In most cases, the answer is no. The work environments as small and as intimate like, for instance, a puppy supplements shop or a health food store can handle the issues like payroll, and training through other departments. Immediate concerns like conducting interviews and hiring can be solved with the one-time use of third-party HR specialists.

Having a comprehensive HR strategy and employee development program is something you should try to develop regardless of the size of your organization.

In contrast to these small and medium companies, we have large corporations that sometimes employ hundreds of workers and extend their operations far beyond national boards. Aside from the regular challenges, the HR managers working in such companies need to address the problems like translating the company’s welfare and benefit programs to remote positions and foreign national legislation.

Also, in this context, you will encounter a much greater focus on requirements like sub-department and communication management.

Does location influence an HR process?

This is a very important issue to take note of because while good HR practices can be successfully used in different industries, and contexts, the fact remains that some regions simply have a tendency of luring in the specific industries and appropriate talent profiles. In this case, we can use the example of chemical and manufacturing centers like Texas or developing IT hubs like Hong Kong, Los Angeles, and Berlin.

Since the hiring and other HR challenges in this regard lie mostly in the field of breaking down the highly focused recruitment pools, the HR managers playing against the market odds can break down this circle with practices like campus recruiting, flexible promotion policy, diverse hiring practice, and long-term social media engagement strategies.

The effect of the native industry on the HR process

Last but not least, we would like to mention that different industries have different built-in goals and therefore benefit the most by using adapted HR strategies. For instance, the IT and tech companies put a very high focus on the qualities like innovative thinking and fresh perspective so they often choose to start the employee engagement process early on and groom the talents through the company ranks.

Other businesses that rely more on manual labor and craftsmanship don’t have the benefit of letting the employees climb through the ranks in such a manner and usually hire workers with a high level of expertise to maintain optimal productivity. Being as inclusive and well-spread as it is, the retail sector puts a very high focus on anti-harassment and anti-discriminatory practices.

Although the baseline values are the same for all these angels, the companies that want to attain the best possible HR results need to be aware of the small nuances that come associated with the native industry.

In conclusion

We hope this short breakdown helped you get a better understanding of HR in the modern business framework as well as pointed out some important considerations you need to keep in mind to make this incredibly important asset work to the advantage of your company. As time goes by and the corporate world becomes more complex, it is becoming more evident that old one-size-fits-all solutions are no longer suitable for managing tasks as important as HR. The issues we pointed out above are a perfect place to start ironing out these wrinkles.

How HR Can Help With Responsible Business Growth

When all is said and done, the goal of every company, regardless of the native industry, is to expand and grow. This process, however, often ends up being a double-edged sword since, while trying to meet the external goals and cover as much ground as possible, companies often fail to make internal adjustments necessary for supporting such a drastic change of pace.

Human resources are one of the departments that most frequently end up lost in this shuffle. That is a great mistake since HR plays an enormous part in overall employee satisfaction and, according to a recent survey, 69% of examined workers claimed they would be more productive if they felt their work is noted and appreciated.

Let us then examine this issue in greater depth and see how you can use the HR department to stimulate growth instead of cutting it off in the process.

Refinement of HR processes improves the workflow

If you are experiencing certain HR discrepancies or you feel the department it’s not prepared for the eventual expansion it would be a good idea to go back to square one and reevaluate important HR data like scheduling, turnover, overtime, performance, and similar. These efforts will give you a good insight into which HR processes are underperforming. Also, use the gathered info to build strategic foundations for your future efforts end encourage HR team leaders to get in touch with the heads of other business departments. After all, every HR move shows its effects elsewhere down the workflow pipeline.

Effective hiring process gives access to top talent

Talent acquisition has become one of the most severe pains of the contemporary business world. Namely, all indicators are showing that the US is experiencing one of the most severe labor shortages in recent history. With that in mind, the goal of your HR department should be to scout and recruit prospective talents in the shortest and most effective ways possible. Transforming these ideas into a set of written procedures will produce several benefits for your company. First, you will get a competitive advantage over direct rivals. Second, these prospective talents are the foundation for future innovation.

Human resources are a critical part of the corporate culture

There are a lot of people who like to think about the department that is in charge of employment and finishes its job after the new workers pass the onboarding process. However, HR is a department that effectively ties together all facets of one company and gives them a perfect mutual ground where they can freely interact. With the appropriate guidance of let’s say professional strategic business consulting this department can be transformed into a powerful asset able of distributing procedures and policies and sending important messages across the ranks without causing personal turmoil.

Tool for delivering internal promotion

Of course, the communication infrastructure we have mentioned above is not critical only for passing on new instructions and procedures. Human resources also make a perfect launching point for all internal marketing actions you need to take to encourage growth. For a very long time, internal marketing was one of the strongest resources for promoting corporate culture and improving workforce morale. If we put things into numbers, 49% of workers claim they would be more productive if they understood how their work contributes to brand goals. HR department makes a perfect launchpad for such initiatives.

A possibility for digital transformation

If you are unfamiliar with the trend, the term digital transformation describes the process of using digital technologies to create new or modify the existing analog processes. In other words, we can describe it as reimagining the business landscape in the mirror of the developing digital technologies. How does, HR factor into this whole story? Well, taking advantage of the structured data sets like biographies and credentials HR can become a very neat point to introduce the tech like AI and set your company on the path of transformation. Once these actions bear results, you can move on to other departments.

Creating long-term leadership solutions

Last but not least, we would like to remind you that HR is in charge of filling in all company positions ranging from the lowest level workers to the top brass senior staff. Even if we keep things at the most basic levels, the workers hired through the HR process will eventually climb the company ladder and take higher corporate positions. That puts extreme pressure on HR to deliver the best possible candidate options and makes it one of the most critical tools necessary for sustainable growth. When all is said and done, it is good leadership that allows a company to overcome obstacles and scale-up.

We hope these few examples gave you a solid argument why you shouldn’t allow your HR team to be left behind during the expansion process but rather use it as one of the most effective tools for setting up the foundations for growth. No matter how hard you try to improve the company infrastructure or meet some abstract external goals, at the end of the day it will fall on the shoulders of your workers to put these ideas into action. So, make sure you have the access to the best talent and they are handled properly.

Five HR Digital Trends That Are Urging The Evolution Of The Hiring Process

Modern globalization trends, mobility, business going online, high competition, and high speed in the industry require companies to transition to a new networked digital economy. The impending digital revolution certainly requires a revision of the rules of doing business, new management models that provide productivity, innovation, flexibility, and adaptability come into competition. And the foundation for this transition is the transformation of human resources.

Planning a personal career path

In managers, employees of “creative” professions, and all those areas where there is a high share of personal responsibility for decisions, where there is a lot of communication with people, typical career ladders are not enough. HR directors, company leaders, department heads take into account the personal ambitions of employees, their predisposition to certain types of activities, their strengths and weaknesses, and personal goals for the coming years. Based on this, the employee’s career path is built, personal goals are set.

Help-management

The prescriptive setting of goals and requirements is being replaced by facilitation, participation, and assistance. With regard to complex tasks requiring complex knowledge, responsible decisions, coordination of significant resources, help-management is exactly what is needed. The employee is offered assistance to complete the task on time and in the required quality from management and HR. This can be helpful with various resources, training, information, involvement of other team members, etc. So the company simultaneously makes it clear that it shares responsibility for the task with the employee instead of escalating the situation.

Systematic work on the brand of the employer company

Companies invest in their employer brand to retain existing employees and attract new talent with the desired professional experience, values, and personal qualities. In the past, especially for small and medium-sized companies, these efforts were often chaotic, multidirectional. Now we can note a serious shift towards consistency of actions, improving the company’s quality and usefulness about the company, more interactivity is involved.

This aspect is crucial for hiring – young companies whose branding has not yet been formed often experience difficulties finding new employees since there is no information about how the team lives. This is why such companies can partner with an employer of record that will do the hiring for them. 

Increasing the diversity and quality of employee training

Training becomes more targeted: for the development of specific competencies of employees, helping to solve specific commercial tasks of the company. Accordingly, narrower topics are selected, programs with the promise of a specific result. HR directors and HR specialists set more stringent criteria for the selection of agencies, trainers, and consultants. At the same time, they also set the requirements within the company for how employees report on the results of training, and how they apply the acquired skills.

Increased flexibility in organizing personnel management and significant revision of personnel standards

Looking at the same training, more varied formats are used. For example, they combine live activities, online courses, participation in a master group, and solving personal tasks. Flexibility also applies to the definition of working hours and the use of various forms of employment. Outsourcing of directions is still in demand, and freelancers are more actively involved. If this does not harm the business processes of the company, then employees, if desired, are provided with a mobile workplace, the schedule is adjusted.

Companies are changing personnel policies because the previous ones have lost their relevance. The updated policies pay more attention to the translation of the company’s values, a flexible approach to employees, and employee participation in the comprehensive development of the company’s activities. Several requirements, for example, measurable actions and results, are described more specifically, just in the language of numbers.

Stimulating creativity on the part of employees

Typical business models and products are copied very quickly, and it is increasingly difficult to surprise customers. Companies understand the importance of using employees’ potential to generate new ideas for optimizing current activities, for new products, services, etc. HR and directors are becoming more empathetic and attentive to employees, their life and comfort. Comfortable lounge areas are being organized, employees are provided with sports corners, and corporate libraries are being expanded. Companies pay more attention to equipping meeting rooms. By the way, there are more meeting rooms themselves. Some more companies create “zones of silence” – as an option, small offices, where you can work on a task under conditions of excellent sound insulation.

Conclusion

The result is a humane, positive picture. The global, long-term trend of modern HR management is engagement, feedback, understanding, participation, and personalization. Due to these areas, it turns out to form and support a dynamic, developing, and honest team that works for the result.

5 Employee Engagement Strategies all Leaders and HR Experts Should Know

Employee engagement is a broad concept we use to describe actions and solutions that further our organizational goals, but also improve employee morale, happiness, productivity, wellness, and more. You see, there are many benefits to engaging your employees, but if you focus solely on improving your bottom line through employee engagement, you’re almost certain to fall short of your goals. Why? Because you can only engage your employees effectively if you have their best interest at heart, and if you do, you can expect them to go above and beyond for your company and its goals.

This is something that all experienced leaders and HR experts should know and abide by, because you can’t build long-term success and sustainable growth on the backs of unhappy workers. So, what does it actually take to boost employee engagement? Let’s take a look at what you can do right now to inspire, motivate, and empower your workforce to take your company forward on all fronts. 

Nurture open and honest communication

The COVID-19 pandemic has been very transformative for the modern business sector, forcing companies to adopt the remote work model or risk losing business and going under. In the post-pandemic world, you can expect remote work to remain a powerful driving force for many businesses, including your own, but there are certain challenges that you need to overcome. For one, you need to overcome the challenge of maintaining efficient communication with a decentralized workforce.

There is nothing that can hinder engagement in your team like poor communication, and this goes for in-house teams as well. Whether everyone’s working from home or if you’re running a semi-decentralized workforce, you need to improve your communication to keep your employees engaged.

Make sure to build your communication on the pillars of honesty and transparency. Check in regularly with your employees to provide guidance and assistance, and inquire about their wellbeing, which should be one of your top priorities. 

Build brand commitment through mutual causes

Some of the most engaged and driven employees are the ones who think highly of their employer. If you want to build a stellar employer brand, you need to look beyond the financial incentives and focus on aligning your values and the causes you stand for with those of your employees. This is how you build employee loyalty and commitment, and it’s how you can inspire them to achieve better results efficiently and effectively.

To start, you need to get to know your employees and what they’re passionate about. Whether it’s conservation and sustainability, fair trade and equality, animal welfare or anything in between, your brand needs to stand up for the same causes. It’s also important to weave those values into your brand narrative, the workspace, and your communication with every employee. 

Provide company cars or help with car insurance

In many ways, a personal vehicle is one of the most valuable assets you can own, but not every employee can afford their own car. That’s why companies have their corporate vehicles, and you can use yours to incentivize your employees to carpool to work to reduce their carbon footprint. 

For the employees that have personal vehicles, consider helping them with their insurance policies by covering a portion of their premiums. Choosing quality car insurance will get you a tailored plan and a personalized premium, so you should have no problem covering a part of the cost for an exceptionally productive employee as a sort of a reward and an incentive to keep doing good work. It’s a simple yet effective way to reward your workers with a gift that actually brings value to their everyday life.

Invest heavily in your company culture

Now more than ever before, HR experts need to invest in company culture in order to keep the team working together, and retain team cohesion during these trying times. In fact, employee engagement is driven by this culture first approach, which you can build on the pillars of trust and co-dependence, honesty and transparency, as well as equality and diversity. 

By nurturing a positive culture in your business, you will not only motivate your employees to do better work, but you will also boost loyalty and happiness while enhancing your employer brand in the process. 

Support and incentivize wellness

Employee health, both mental and physical, should be one of your top priorities if you want to keep the most talented individuals at your side and if you want to elevate happiness and productivity. The pandemic has brought many uncertainties into their lives, so now’s the time to show that you put your people first by tending to their needs and empowering them to take good care of their health.

For one, you can redo your menu and start offering only healthy meals in the cafeteria. Next, motivate your employees by giving them discounts to fitness centers, and consider organizing wellness-oriented team-building activities. Don’t neglect mental health, either, and make sure to conduct regular psychological evaluations to check if any employees require professional support and guidance. 

Over to you

Employee engagement is so much more than organizing a taco Tuesday or a casual Friday. If you want to truly take your company to new heights of success, you need to go above and beyond for your people, and that means engaging them with these tried-and-tested tactics that will empower them to push your company forward.

Tips for Buying a Recruitment Business

Starting a brand-new venture is an exhilarating decision, but it might prove to be too much for so many in the current economy and competition. The fact that the recruitment industry is growing is inspiring many to kick-start their agencies, but if you’re more inclined to purchase an existing agency, then you might stand a better chance to succeed. You can use the business’s current reputation, expand on its image and client base, and not to mention the key people that have brought the business to life.

There are many options you can consider, from investing in a franchise that might be location-specific, all the way to purchasing an entire agency to expand the business with your expertise and know-how. Some mistakes are inevitable, but you can definitely avoid most. Here, you can learn more about buying an existing recruitment business, to make the most of your investment and set your new company up for success under your own leadership.

Consider keeping the core decision-makers

Assuming that you’re looking to purchase a stable business with a strong bond with the local community, you should keep in mind that people make that business much more than the brand name alone. It might be tempting to let go of everyone in charge and all the core staff, but this is not always the most prudent way to go about the purchase. Instead, consider discussing the option of retaining some, if not all of the key workers, especially decision-makers.

You can still run the business and grow it as the main investor and the CEO, but the existing recruiters and managers staying on will be your greatest assets. They are the ones with all the client connections and successful case studies. Talk it over with the seller and see if there’s a way to work it into the contract. 

Do your homework

You might be excited about the transaction and the negotiations might have been long already, but you should never land on a deal before you do all the necessary research. Collecting industry data to understand the trends and forecast any changes, understanding the existing client relationships with the agency, and getting to know the staff properly will decide the future of the business.

Think of it as another workplace and assess its levels of safety, both for the short and the long term. Can you say with some professional certainty that this business has a strong future with the local community and its existing client base? Are there any gaps in the onboarding/offboarding strategies the agency is using both internally and in the talent selection process for their clients? Make sure to understand the ins and outs of the business before you buy it.

Get location-specific legal guidance

Knowing the industry is one thing, but the process of buying a business has so many intricate, legal steps that you should always ask for professional guidance on the matter. Not to mention that each country has its own unique legal frameworks in place for such transactions precisely. If you’re looking to buy a Sydney-based business, you’ll need to work with experienced lawyers in Sydney whose expertise will help you protect your investment.

They not only know the local market, but they also know what kind of potential legal difficulties you might be looking at upon inspecting the company. Working together with financial experts, you can see if the company has a clean track record, with no fraud looming in the background, and of course, all taxes and contracts are taken care of. 

Consider a non-compete

Once again, when you work in a competitive city like Sydney or New York, there are many recruiting agencies to go around, which both means having many opportunities, but also many competitors. You don’t need another one when the seller decides to use their expertise and the recently obtained wealth to start yet another business in the same sector to compete with you. 

Make sure your purchase agreement has a non-compete agreement or a clause attached to it, so that you can protect the intellectual property you’re buying with the business itself. This agreement is one way to protect your newly acquired business from losing relevance immediately upon purchase, or coming across yet another setback on your way to growth.

Analyze your motivation and goals 

Having ample funds at your disposal to invest in a venture is a great way to advance as a professional, but you should be certain that you’re doing this for the right reasons. Ask yourself: are you experienced and respected enough in this business to run a company of that size and scope? Do you have the funds to keep the business running smoothly upon purchase?

Will you really, measurably benefit from purchasing this agency? Do you understand what it takes to run an agency, especially if this is your first attempt at running a business? Such questions might sound harsh, but they’ll help you evaluate your goals and driving force before you make the purchase. 

From the fine print in the agreement all the way to your financing plan, preparing yourself properly for the purchase will help you get started with your new company on the right foot. Remember, despite the fact that the industry itself is flourishing and there’s plenty of business to go around, it’s still up to you to make sure your company thrives, despite its pre-existing reputation and success. Use these tips to be certain that you’ve done all the work before you sign on the dotted line. 

Top Tips for HR to Use Digital Signage for Better Employee Management

The role of HR has changed drastically over the years, and nowadays it’s safe to say that HR plays a much more critical role in business than before. Experienced business leaders know that HR experts have the skills and the know-how to take a company forward through better employee management and engagement, motivation, company culture, and many other important skills and processes that keep the brand on the right track. 

Yes, HR plays a vital role in the long-term success of your business, but by also using the right tech like VoIP or various collaboration tools, your HR specialists can truly make a difference in your organization. Technology plays a big part here, and one big piece of tech that is making an impact on businesses across the world is digital signage.

Let’s take a look at how your HR department can use digital signage in your business to achieve various employee-centric objectives, and help create a more productive workplace for all. 

Motivate the staff to do better work

As a leader, you’re constantly looking for new ways to make your employees more productive and to achieve better results. The key here is to maximize their time at work, and while this is something that will ultimately come down to your level of organization, delegation, and workflow management, it will also depend on how motivated and driven your staff members are. 

Of course, you can’t simply demand that people do more or achieve more – you have to inspire and empower them instead. To do this, you need to rely on your HR staff, because these specialists know how to use positive encouragement to its full potential. One of the ways they can do that is with digital signage.

Your HR experts can use digital signs in the workplace to display motivational messages, but they can also use this tech to create a healthy dose of competition in the workplace. For example, a business leader managing a collision shop can inspire technicians to do better work by displaying key performance metrics on digital signs, inspiring them to achieve more than the day before – people will always try to beat their own high score.

Using digital signage for employee retention

Employee retention is more important now than it ever was, because the COVID-19 pandemic has brought many uncertainties to the business environment. Many companies are seeing a loss of talent like never before, and your HR staff need to focus on keeping your employees engaged, happy, and motivated at work.

There are many ways you can use your leadership skills to boost retention, of course, but you could also use digital signage. By placing digital signage in strategic places throughout the office space, you can advertise all the new employee-centric programs you’re cooking up, deliver powerful and motivational messaging, show your employees how much you appreciate them, and more. You can even use digital kiosks to facilitate employee feedback that you can use to make better managerial decisions to boost their happiness in the workplace. 

Deliver important information to in-store staff

When it comes to managing non-desk employees, things can get a little more complicated without the use of the right tech solution on site. People who are working in the store need the same kind of attention, guidance, and support that your office employees are getting, and you can use commercial digital signage in this case to get the right information to them quickly, but also keep them motivated. 

In-store employees are constantly busy, helping customers feel welcome and guiding them towards a positive outcome, so they need a reliable information system to keep them in the loop wherever they are in the store. A digital sign can get those crucial messages to them quickly and in real time, and it can serve as a remote management tool that your HR staff can use to elevate their satisfaction and experience at work.

Use digital displays to nurture your company culture

Company culture is the glue that keeps great teams together, inspires people to stay with you through thick and thin, and motivates people to achieve better results. Again, this is not something that you can just wish into existence – you have to build a positive and healthy company culture over time. 

You can build your corporate culture in an efficient and effective way if you use digital signage to communicate your values to your employees. Your HR experts can craft truly inspirational messaging that carries these values and display it on your digital signs to inspire collaboration, communication, transparency, equality, and honesty in the workplace. 

Help employees achieve a better work-life balance

Modern employees are struggling to achieve a healthy work-life balance. People are stressed and worried about their job security, and there is no telling what they might be going through in their personal realms during the COVID-19 crisis.

Your HR experts have a difficult task on their hands, and that is to inspire people to take better care of themselves. By using digital signage to remind them to take a break, check in with their loved ones, or eat something healthy and do some exercise, you will be doing your employees a big service. You can also use the digital signs to advertise any health-oriented company programs like gym memberships or healthy team-building activities.

Over to you

Your HR experts play a vital role in many mission-critical processes, and it’s important to empower them with the right tech and tools so that they can achieve better results. When it comes to employee engagement and management, consider using digital signage to inspire your employees to love what they do, take care of themselves, and take your company forward as a whole.

What is the Future of HR in the Insurance Industry? 3 Most Popular Predictions

Following the 2020 pandemic, businesses all over the world are forced to endure the stress of transferring to remote work, increased employee health issues, and extremely high churn rates. Research centers all over the world have analyzed the previous year in-depth, to help businesses and organizations make fewer mistakes in the future. In the text below, we have outlined what they came up with. Keep reading to learn about HR predictions in insurance, and beyond.

A Rise In Automated HR Processes

An increasing number of people all over the world are forced to work remotely due to the Covid-19 crisis. As a result, an increase in cloud-based workflow management solutions is on the rise. Many companies are already using tools such as online time management apps (Rescue time or Focus Keeper) to help keep track of employees’ productivity. Even though the crisis forced virtual HR processes on companies, they are likely here to stay due to their many benefits.

HR professionals now interview, hire, onboard, retain, and lay off employees remotely. The need for automated onboarding and other workflow processes will skyrocket as 2021 progresses, being that the pandemic has caused record-high churn rates in countries such as the U.S. According to recent data insights, as many as 7.7 million workers with ESI got laid off in the U.S. between February and June 2020. Losing and then acquiring new employees at a breakneck speed is putting additional stress on HR departments, forcing them to opt for automation. 

One other way the insurance industry can help alleviate the work their HR has to do is email automation. Companies such as Pathway offer SaaS solutions that help insurance agents automate a huge portion of their work. Pathway’s triggered email campaigns provide prompt and efficient communication with policyholders, sending automated emails to the right clients, at the right time. The automated messages are also highly customized to fit every individual client’s need, so the quality remains consistent. This form of automation benefits the HR department, as insurance agencies will not need to hire additional staff to perform unnecessary, manual tasks. 

Teams Adapt to Fully Remote Work

If 2020 taught us anything, it’s that many meetings could, in fact, have been an email. With an increasing number of companies forced to work remotely, people are starting to enjoy working from home a little too much. The 2021 research by PR Newswire found that 1 in 3 remote employees would rather quit and seek new employment than return to the office full-time. Funnily enough, the new remote work arrangement suits both the workers and the employers, since not having to pay for office space is great for companies’ budgets.

Still, this benefit could come at a cost not many people could have predicted. For one thing, relationships between coworkers will suffer. Not spending time with team members can weaken bonds and make communication, and by extension cooperation, more difficult. Additionally, spending time at home, perhaps with children and pets requiring additional attention can reduce productivity. This issue is especially pronounced in the insurance industry. Only 6% of insurance companies are currently using people analytics as a part of making decisions regarding their workers, making it difficult to even diagnose low productivity levels.

Surprisingly enough, even though jeopardizing traditional business models with increased technological disruption is stressful, there could be some hidden advantages. The biggest concern for the insurance industry, identified by the mentioned Deloitte report, is attracting young talent. As much as 40% of the workforce in insurance will become eligible for retirement within the next 3 years, and only a small number of millennials are interested in a career in this field. The increase in automation, technological advancement, and remote work will probably make a positive impact on the attractiveness of insurance for millennials. 

A Rise in the Number of Contingent Workers

The worryingly high churn rates in the insurance industry, as well as nearly all other workplaces, resulted in a higher demand for contingent workers, or freelancers. According to recent research by Gartner, 32% of organizations are replacing full-time workers with freelancers. This will provide insurance companies as well as insurance agencies with more flexibility in terms of hiring and managing talent. HR departments will put more resources into attracting contingent workers from all over the world.

Despite surface-level advantages of this strategy as a cost-saving measure, an increase in freelancers could have worrying consequences in the long run. For example, the turnover rates are even higher when working with freelancers. Streamlining the onboarding process to save time. With less time to adapt, freelancers make more mistakes, that then take longer to smooth out. One solution could be to offer an option of long-term employment, should contingent workers succeed in meeting certain standards and demands. 

Conclusion

When discussing inevitable HR changes in the insurance industry, the most important factors to consider are automation, remote work, and hiring more freelance talent. Using apps to automate HR processes, flexible freelance contracts, as well as the option of working from home will likely attract more millennial talent. This would help solve one of the most pressing issues in human resources in insurance today – the rapidly aging workforce.

Apprenticeships – Why Hiring Diverse Talent is Smart Business

It’s no secret that almost every company in the world is on the lookout for talented employees. Thanks to modern technology, companies can now look for talents all over the world. If someone isn’t physically present in the office, it doesn’t mean they can’t work for you remotely. 

What’s interesting is that a lot of people are willing to move to another country, even another continent, if it means finding good employment with suitable work conditions. Moreover, the Internet has allowed companies to look for employees more effectively, while also allowing job seekers to find employment more seamlessly. 

So how do companies decide who’s an ideal fit for their company? The simple answer is through apprenticeships. The apprenticeship program benefits everyone. Companies get a chance to scour through diverse talents, while apprentices get an opportunity to work at their desired company and gain valuable work experience. 

Through apprenticeships, companies will be able to find ideal employees by watching how talents adjust to the new work environment. With that in mind, here are a few reasons why hiring diverse talent is smart business. 

Helps you leverage creativity and innovation

Talent diversity you can examine through apprenticeships can really give you a new perspective on things. This is especially true when it comes to redefining your hiring process. Diverse talents oftentimes leverage creativity and innovation the get the job done. 

They have a unique way of coming up with various ideas that can later be implemented to improve various strategies and processes. Of course, unlocking the talents’ full potential begins with their training. As apprentices at your company, it’s your job to train them well and find different ways to get their creativity and innovation going. 

This can easily be done by giving them more responsibility and encouraging them to engage in the decision-making process. That way, you’ll determine if talents are really up to the task. Their way of thinking can be a great advantage for your company, should you decide to keep them after the apprenticeship program has ended. 

Tap into talents early on

A lot of companies avoid apprenticeship programs because they have to pay for apprentice’s training and salary while the program lasts. This may seem like a waste of both time and money, but it’s actually quite a worthy investment. 

That said, providing an opportunity to an employee with a lower socio-economic background can result in a drastic increase in that employee’s productivity. You provide them with a chance and training, and they’ll appreciate the opportunity to prove themselves. 

That’s why apprenticeship programs are very popular in developed countries like Australia, for example. Australian companies leverage platforms, such as 1300 Apprenticeship to tap into the untapped talent pool early on. That way, they can find ideal employees as early as possible and turn them into a productive workforce through efficient training programs. As you may already know, productive and engage employees to bring more profits to the company they work for. 

Enhanced efficiency

Apprenticeship programs can help you find motivated, determined, and productive employees, but that’s not all. Talent diversity can yield yet another benefit you probably weren’t even aware of. Diverse talents aren’t just different due to their racial and ethnic background. 

As a matter of fact, they are, indeed, cognitively different as well. What that means is that diverse talents can produce a unique way of thinking when grouped together. Their critical way of thinking and a strategic approach to various problems can help them overcome obstacles more easily. 

This can help your company thrive on innovative and creative ideas that diverse talents can offer. You can observe how diverse talents approach problems if you set up a specific scenario during apprenticeship training and determine how the teams perform.  

Open doors to new markets

A well-known fact is that a lot of companies want to expand internationally. More markets mean more opportunities and, of course, more profits if everything goes well. However, one of the major challenges when expanding internationally is winning over the foreign audience. 

Your diverse talents can once again help overcome this challenge. Employees with different ethnic backgrounds can help you understand different cultures and various habits surrounding a foreign audience. 

This can not only help your brand enter a foreign market more seamlessly but also help you establish a solid foothold and build trust with the local audience. Apprenticeship programs allow you to find the right talents who can help you expand to other markets in a more efficient way. 

Apprenticeship programs aren’t something that companies should avoid at all costs. If you allow yourself to see apprenticeships as an opportunity to diversify your talent pool and find suitable employees that will remain with your company for years, you’ll soon discover that apprenticeships are actually smart investments.

How HR Tech Can Best Enable the WFH Environment

Seventy-four percent of CFOs surveyed by Gartner plan to enable at least 5% of their on-site staff to work remotely post-pandemic, and as many as 41% of employees could work remotely at least part of the time. Some firms have even offered to let employees stay working from home forever. Benefits technology will be critical for these employees to have flexible and personalized options as they will have fewer touchpoints with their organization than their colleagues who return to the office. Organizations must offer a way for all staff to access their benefits at any time and from any location as a further tool to enable employees to thrive in a remote setting.

Start by determining what employees want most

There is no doubt that employees value really great benefits. According to a report by the Society for Human Resource Management, telemedicine options and student loan repayment are among the benefits that are on the rise and could be useful in attracting and retaining top talent. Our latest research found that 82% of employees who think that their organization takes their needs into account ‘strongly agree’ that their employer-provided benefits make them feel valued, and 68% see themselves staying at their organization for the long-term.

Similarly, a recent report by Prudential found that most employees (73%) cite benefits as a “big reason” to stay at a job. Three-quarters agreed that accessing benefits through an employer is more important than ever before, and 52% said they’d be willing to take a chance on a new job if it provided better benefits. Three-quarters also said that the current environment has made them realize that benefits are a much more important part of the job.

Deploy benefits technology that best serves remote workers

The right benefits technology for this WFH era should allow benefits to be managed and administered at a global level and easily delivered to a remote, multinational workforce while maintaining employer brand and a level of global consistency. Benefits technology makes it easier for employees to engage with and select their benefits, allowing organizations to demonstrate that they value their people – wherever they are, and whatever their working set-up. This technology also allows organizations to gather invaluable employee data to determine which benefits are used and appreciated versus those that are not. Given benefit needs have changed in the last year – less gym membership, more mental health support – data is more important than ever to understand the effectiveness of your program.

By analyzing this information, employers can put together a much more cost-effective benefits package for each worker. And by personalizing those benefits, businesses can meet the needs of their employees without expending funds or resources on selections they don’t want or need.

Empower employees with personalized benefits

According to Mercer’s 2020 Global Talent Trends Study, 61% of employees trust their employer to look after their health and believe they will make decisions in their best interest. Organizations can strengthen that level of trust by offering personalized benefits that are relevant for each employee and their individual circumstances. These come in many forms, including wellness pots, that provide employees with a flexible spending fund to choose activities that improve their wellbeing.

Employers may also provide extra funds to help with in-home office equipment or items to assist with homeschooling. These benefits allow employers to give their staff the wellbeing support they need that are particular to their situations, empowering employees to help overcome any stress caused by the current climate.

Offer accessibility and flexibility for a distributed workforce

Remote working arrangements are likely to remain in place for the foreseeable future and could continue indefinitely for some individuals. Organizations will need to offer benefits technology that is easy to use and understand, combined with the flexibility to change as needed. Benefits should also be accessible on any device in order to best serve their employees, no matter their location. Last but not least, businesses must consider their employees’ varying needs and provide benefits technology that is capable of delivering the level of personalization that their workers desire – and that provides deep insight on how to enhance the program.