Artificial Intelligence trends become today’s HR realities

The emergence of Artificial Intelligence (AI) technologies in the past years has profoundly impacted a tremendous number of companies and sectors. Take the example of supply chain functions – these have been completely reshaped and fully robotized warehouses are now the new standard. In parallel, other support or corporate functions have also caught this technological wave, but not with the same speed and pace. Human Resources today are the perfect illustration: the shift towards Digital HR has started for pioneer organizations, but the majority of companies are still in the reflection and conceptualization stages. On one hand, there is an overwhelming feeling related to the immensity of ‘the possible’ in terms of HR technology offerings, and on the other hand, there is a need to answer growing expectations from an evolving workforce.

Today, HR C-levels are facing a common main equation: Ensuring that HR roadmaps will become even more relevant in the C-suite and help streamlining organizations while improving the employee’s experience.

But how are AI technologies concretely impacting the HR community?

Beyond the reflection and conceptualization stages mentioned earlier, AI is clearly acknowledged as a critical component of the future HR service delivery model. Most of discussions today are about how to incorporate chatbots, robots or other cognitive solutions within Human Resources departments.

Just to name a few examples:

  • Robotic process automation (RPA) is a new norm today. Any process optimization exercise almost always considers robotic automation as a solution. In this context, almost all HR processes are subject to automation. The main recurring ones that we observe are related to recruitment, core HR administration, compensation, payroll and performance, but all HR processes that require significant manual input are candidates for automation.
  • Chatbots are also getting a lot of traction. For example, in the HR space, chatbots are replacing traditional FAQs. Cognitive chatbots can also be trained by humans in order to improve their correct answer rate. This is a real game changer and robust accelerator to change the employee experience.
  • Robots are less and less considered as exhibition gadgets and can now be found in some HR front office departments.
  • Voice assistants on mobile for any employee, anytime, anywhere are becoming more common – say hello to the new HR ‘Siri’. A vacation request for example can then be part of a quick phone conversation, instead of several less efficient transactions involving HR systems and emails.
Gartner Emerging technologies 2017

What we are observing, is that AI technologies are becoming fully embedded within the HR community. The initial doubts and fears have been overcome by most HR professionals and AI is recognized as a real added value to the employee. The HR operating model shift is ongoing and we are only at the early stages as the technological change is evolving at an exponential speed. Tomorrow new Artificial Intelligence offerings will emerge and will continue to reshape HR departments.

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The Majority of Americans Believe Their Workspace Negatively Impacts Their Well-being. Here’s How To Fix It.

From the worsening obesity epidemic to stress levels continuing to rise, American employees are struggling with their wellbeing. New research shows that a shocking 64% of American workers believe that their employer and workplace are having a negative or very negative impact on their wellbeing. But what’s behind this alarming statistic? And what can businesses do about it?

When it comes to employee wellness and the employee experience, we found that forward-thinking organizations are recognizing their employees’ needs and addressing them through dynamic benefits programs that support them in and outside of the workplace. Research shows that they’re reaping rewards for this. Bersin by Deloitte finds that organizations focused on creating a flexible and empowering workplace experience are five times more effective at improving employee engagement and retention than their peers. Meanwhile, businesses that do not tailor the employee experience to support their workers will find themselves left behind. Companies that do want to gain a competitive advantage should focus on establishing a wellness program, looking for ways to go beyond traditional benefits, and digitizing the HR process.

Establish a wellness program

Wellbeing initiatives can take many forms, but flexible wellness pots, which enable employees to spend a wellbeing allowance in a way that suits them, are gaining in popularity. In a world where employees increasingly wish to be recognized as individuals, this approach enables organizations to cater for their personal preferences, be they for a diet program or meditation class. Surveying employees can also help to determine which wellness benefits they would value most, gym memberships for example, or counseling services to support them in times of need.

Nick Lawry, Reward Manager at Virgin Management, believes that benefits have never been more vital in ensuring the wellbeing and peace of mind of employees, notably as part of offering a fantastic employee experience. From offering financial education through to super flexible working and unlimited annual leave, they try to give people the benefits and the flexibility that allow them to take control and make the choices that are best for them.

Go beyond traditional

Promoting holistic employee wellness demands going beyond just health and fitness benefits. Financial concerns can have a significant negative impact on the mental health of employees – one Harris poll found that 82% of employees are under financial stress. Our research also indicates that they would appreciate having personal goals in this area of their lives supported by their employers. Outside of salary and retirement plans, employees would like employers to support broader financial needs, such as saving to buy a home or debt management. When we consider that over half of US employees aspire to buy a home, but less than one in twenty benefits programs cater for this life goal, the opportunity for employers to seize the initiative and support this need is clear.

Having flexible benefits that are customized to employee life goals sets companies apart and transforms them into great places to work. Pharmaceutical innovators Mundipharma recognized this, and in addition to its core benefits, launched a new range aligned to its employees’ lifestyles and designed to give them more choice. This additional selection ‘pot’ of benefits, called “Flex”, achieved staggering results. Since the rollout of Flex, 96% of employees have ‘flexed’ their benefits and employee turnover has reduced by 45% within 18 months. Meanwhile, the time to fill job openings has reduced from 50-days on average to just 28. Perhaps most importantly, engagement also improved and 90% of those who flexed their benefits regularly said they’d still “be working here in a year’s time.”

Digitize the benefits process

Employees are looking for an employer who will make a positive impact on their day-to-day lives. For companies to accomplish this, HR departments need to spend more time on transformational activities that focus on culture, engagement and employer brand. HR can free up time for this by automating and digitizing more processes. This is one of the reasons adoption of global and regional shared service centers as well as global human capital management (HCM) and global benefits technology are all on the rise. Working with top companies around the globe, I’ve seen firsthand what having a more digitized, globally-driven strategy that’s better aligned with people and business strategy can do. Achieve this, and organizations won’t just reduce admin and improve compliance – they’ll see an increase in benefits engagement, which will domino into workplace engagement, and have a positive impact on how employees feel about their organizations.

Companies with an established global benefits strategy and technology that supports the implementation of this are three times more likely to see a reduction in administration errors and twice as likely to see a reduction in benefits overcharges. The implementation of those benefits further help the company’s bottom line by creating a positive, supportive working environment that reduces the current disconnect between employers and employees around the workplace experience, attracting and retaining staff for the long haul.

Ultimately, the best companies are creating amazing global strategies and have the technology in place to deliver these so that employees really feel the benefits. They’re happier and healthier and they enjoy being at work. This is what will keep them an engaged and productive member of your organization.

Beginning Your Journey: Migrating from SAP On-Premise to Employee Central in the Cloud

Written by Michael White, Technology Director at Hula Partners.

As companies begin transitioning to the cloud, we are getting a lot of questions around how to migrate to Employee Central from on premise SAP system effectively. What are the key questions to address prior to making the leap to the cloud and what are the important considerations needed in the process? Throughout this blog, I will address these questions today in order to alleviate some of the mystery surrounding this process.

The first and most important question you must ask as an organization is if you plan on keeping your SAP on premise system up to date with the data from Employee Central, or will you retire it at go-live? In my experience, many customers choose to keep their legacy SAP environment due to the number of existing integrations that would need to be reproduced and signed off in Employee Central. This is a daunting task as part of the initial rollout and requires coordination with many different vendors and their individual testing requirements. Thus, the lowest risk approach is to replicate data from Employee Central back to legacy SAP and let the existing integrations and payroll processing run as they do today. You can then replace the integrations and payroll over time as separate projects, where the risk is more manageable.

Next, you must decide as an organization if you want to roll out the entire employee population in one big bang or, if you will take a phased approach.

Core Hybrid

If you plan on having everyone go live at the same time, then you are looking at a “Core Hybrid” approach to your data replication back to legacy SAP. This means that Employee Central is the system of record for all employees and the employee data only flows in one direction (EC -> SAP). This simplifies the replication process greatly as you don’t have to deal with transfers between live and non-live populations. This also means that data migration, conversion, validation, and regulatory approval must be acquired globally for go live. Switching to a phased rollout later on is not recommended as it will require a total redesign of your approach and replication process. My biggest piece of advice for this approach is to begin your mapping process as early as possible. Specifically, begin thinking through the desired future data model you want to have in EC vs. the current data model in SAP. There are a few key elements to check in this mapping and design decisions need made with conversions between the systems in mind. All of the following mappings must be able to convert seamlessly between EC and SAP. If there is ambiguity, it can cause issues later with the SAP configuration for valid dropdown values based on area/subarea and group/subgroup groupings on the SAP side:

1.   Employee Group/Subgroup to WorkAgreementAdminCategoryCode/WorkAgreementTypeCode

2.   Company Code/Personnel Area/Personnel Subarea to Company/Location

3.   Action/Reason to PersonnelEventTypeCode/ PersonnelEventReasonCode

4.   Pay component frequency in Employee Central to Payroll Area frequency in SAP

NOTE:  The payment frequency (Hourly, Bi-weekly, Monthly, etc.) coming from Employee Central is validated against the payroll area frequency used in SAP. We’ve encountered and created workarounds to this validation for customers where these could not be aligned.

These values must be able to convert in both directions if you are going to successfully perform data conversion and load for go-live as well as ongoing replication of data from EC back to legacy SAP. Be especially careful of a single EC event type/reason mapping to multiple SAP action/reasons based on other attributes or context. If a single event is mapped to hire, rehire, and job change for instance, it will cause replication issues with the SAP validation checks for existing employees and status changes.

Side-by-Side

Alternatively, if instead, you plan on a phased rollout with different waves of employees going live at different points then you are looking at a “Side-by-Side” approach to your replication process. This means that for the live population Employee Central is the system of record and will replicate employees down to legacy SAP (EC -> SAP). However, for the non-live population you will maintain SAP as the system of record and transfer the employees to Employee Central using either web service integration or file extracts (SAP -> EC). All of the mapping decision points referenced above will still apply to this process. If this is your approach, the recommendation is to split your population by company or country for the phases. The replication configuration allows you to specify which companies and countries to feed to legacy SAP. In addition, you can also configure the allowed countries as part of the SAP inbound logic to filter out countries that are not in scope. Any employee records that are in a non-live country/company will be dropped from the replication in this manner, however you still need a way to send the SAP data for those employees back to Employee Central. There are several ways to accomplish this, such as leveraging the standard SAP extraction templates or writing your own custom code to extract templates in CSV format for transfer via SFTP. Alternatively, you can leverage the web service integration delivered by SAP to transfer employee data. SAP is working on expanding the configuration capabilities of this interface to handle custom relationships and other data you may want to export by giving you the ability to write your own extract logic to map to an EC field. I have seen the demo of this and it will be a very powerful addition to the integration capabilities to get more real time data transfer. In either approach, you must filter the employees sent over by the inverse set of companies/countries as the live population to avoid any circular employee updates from the change pointers. Additionally, there is a more complex scenario addressing how to transfer employees from live to non-live or vice versa. I will cover this more in depth in another blog post.

In summary, you need to decide on your approach early as it affects the replication scope between Employee Central and SAP greatly. There are also impacts to your configuration and customization requirements to facilitate the selected approach. I referenced several critical mappings that you need to have ironed out early in your design process to avoid headaches later. These are the most common causes of replication related errors between the systems, so having a solid data model mapping up front will eliminate those issues later on. Finally, if you decide on a phased rollout, then you will need to break your population up by company or country in order to prevent employees from the non-live population from being sent. Hopefully this post has been informative and started the requirements gathering process for your organization. I will be posting a subsequent article on Side-by-Side integrations and some of the pitfalls to avoid in my next blog post. If you have questions or want to follow up with Hula Partners, please contact me at michael.white@hulapartners.com.


Source: Beginning Your Journey: Migrating from SAP On-Premise to Employee Central in the Cloud


Continue reading for Part 2: Beginning Your Journey: Migrating From SAP On Premise to Employee Central in the Cloud, Part 2

 

Cronofy Interview Scheduling Survey Results 2017

interview-scheduling-survey

We recently polled 33 HR professionals to find out more about their interview scheduling experiences, and to understand how calendar sync can help them save time and acquire talent faster. They range from HR managers to internal and external recruiters; some work for SMEs, while others work for large organizations.

We were surprised to discover that many of the main issues our respondents faced were the same whether they worked for a small or large company. From conflicting appointments to waiting to hear back from someone, there are just some issues that are universal.

Key findings

  • 60% of companies take over 1 month to hire a candidate to fill a vacancy
  • 56% of recruiters spend more than a full working day scheduling interviews for a vacancy
  • 61% of respondents said interviews regularly clash with other commitments

Time to hire

The average time to hire varied greatly. One person said that their time to hire is less than a week (nicely done – what’s your secret?), 36% said it takes them 2-4 weeks, and a further 36% said that it takes them 1-2 months. 24% said that it takes them more than two months to hire.

It took larger organizations a little longer to hire than SMEs, which is to be expected. Bigger companies usually have more people involved in the recruitment process and this can translate into more interviews.

However, there were some SMEs that took over two months to hire for a new role, too. This is a reflection of how important it is for smaller companies to find the right fit. When you have a small team, one person can make a huge difference.

The longer a company takes to hire, the more likely the best candidates are to go to a competitor or to pull out because the process is taking too long. When a business doesn’t hire the best talent, it can slow its growth, too.

A drawn out hiring process can make a company look disorganized and impact the employer’s brand. The faster and more straightforward your hiring process is, the more attractive you are to new hires and the stronger your employer brand will be. If you have a positive candidate experience, even unsuccessful candidates may share their experiences on sites like Glassdoor.

Interview scheduling

When it came to the average time to schedule interviews, the difference between answers was even more pronounced.

The fastest time to schedule interviews was 1-2 hours, with 22% of people saying that’s how long it took them. 19% said it took them 2-6 hours, and 25% said it took between 6-10 hours, which is a full working day!

A further 25% said it took them a whole two days to schedule interviews.

It doesn’t stop there, either.

6% of people said it took them a week to schedule interviews, and one person said it took them over two weeks to get everyone’s schedules synced! Two weeks to schedule interviews! Just think what you could achieve with all that time if you weren’t constantly chasing people.

Calendar sync helps to speed up this process by letting candidates book their interview in their own time. An interview panel can block out times when they are available to meet candidates, and candidates can then choose from the list in their own time. Once a candidate has chosen a time, it’s removed from the list of options offered to other candidates to prevent any double-bookings. The interview panel’s calendars are then updated with the new interview, and candidates can add the booking to their own calendar, too.

Commitment clashes

One thing we didn’t expect was the number of people that said that interviews often clash with other events or commitments. 60% said that this happens on a regular basis.

This is why so many businesses are now embracing calendar sync. Calendar sync ensures that when you schedule an interview, it won’t clash with another calendar appointment, either in your calendar or in your colleagues’ schedules. Everyone’s real-time availability is visible from the start so that you know when everyone is available for interview.

Candidate no-shows

72% said that it was uncommon for candidates to not show up for an interview. 21% said that candidates sometimes don’t show up, and 6% said that it’s a regular occurrence.

This shows that – most of the time – recruiters are great at filtering CVs and finding candidates who are not only qualified, but also genuinely interested in, the role they applied for.

However, if 25% of recruiters have experienced a no-show, that’s something that also need to be addressed. Real-time calendar sync allows businesses to be notified when calendar invites are accepted, deleted, or moved. This can be integrated into workflows to prevent miscommunications. For example, if a candidate doesn’t accept a calendar invite, an email or text can be sent automatically to confirm their availability.

Other scheduling issues

We also asked if there were any other interview scheduling issues you faced. There were many. Listed below are the three most common. Other issues highlighted include trying to fit interviews in around office hours when candidates request an early/late interview, and finding alternative start dates when a candidate is on holiday.

Time zone conflicts

The issue that came up the most was factoring in multiple time zones when scheduling interviews. This can be difficult when hiring a new team overseas, especially if not all of the members of the interview panel are based in the same time zone. More and more interviews can be conducted remotely, but if the booking system doesn’t account for time zones it can turn a simple process into a complicated one fast.

Calendar sync through a Calendar API ensures that the booking system will be able to detect or specify the time zones the invites are sent from, meaning that nobody gets an interview scheduled for three o’clock in the morning.

Last-minute changes

Another issue was frequent or last-minute changes, either on the part of the candidate or the interview panel. This can cause huge inconveniences for everyone involved. It can result in delays, causing a longer time to hire. It’s frustrating for candidates who’ve booked paid time off to go to their interview, and it’s frustrating for interview panel members because it increases the cost of hiring and means the company has a vacancy for longer.

We can’t predict emergencies that get in the way, but some scheduling conflicts we’re aware of in advance. Using calendar sync to connect your booking software or Applicant Tracking Systems to internal and external calendars becomes really useful in this situation. Candidates can be notified of changes in real-time and reschedule their interviews without having to call or start another email chain. Their previous interview slot can then be re-opened for other interviews or appointments.

Meeting rooms and resources

Getting the right meeting room in a busy building can require as much coordinating as the interview itself.

When you interview a candidate, the right meeting room is crucial. After all, a candidate interviews the company as much as you interview them. A poor experience puts them off and means you could lose out on your favorite candidate. A clean, modern, spacious meeting room, meanwhile, suggests a modern, welcoming working environment that any candidate would be lucky to be a part of.

Things are even more complicated if candidates are required to do a presentation as part of their interview. How can you guarantee a room with a screen will be available, or that there’ll be an external screen available as an alternative?

In a busy office building, if you don’t reserve a room in advance, you could end up with a candidate and nowhere to interview them. Creating calendars for your bookable rooms and resources makes it easier than ever for hiring managers to coordinate everyone and everything required for an interview.

Conclusion

Some of these are small – and seemingly simple – tasks, but when you put them together they create big problems. Each task needs to be completed for each interview, meaning that hiring managers can waste hours coordinating everyone and everything. It’s a huge time sink, and it’s impractical.

Calendar sync can solve all these problems and more. In the twenty first century, there’s really no good reason why interviews should clash with other events, or why you should struggle to find the right meeting room and equipment when you need it.

Get a full breakdown of the results here.


Source: Interview Scheduling Survey 2017 | Cronofy Calendar API

About Cronofy

Cronofy connects HR software to users’ calendars via a unified calendar API.

To discover how calendar sync can save you and your users time and money, and help to hire the best candidates, watch our Real-Time Scheduling video.

Real-life Employer Branding Ideas

employer-branding

Employer Branding ideas are essential for building a strong and attractive employer brand. Many firms have started investing more in their employer branding strategy so I decided write about some real-life employer branding ideas and strategies. HubSpot and Facebook have mastered their employer branding and recruitment marketing efforts, and here is how!

Why is employer branding important?

The concept of employer branding has become one of the most popular topics in the world of Talent Acquisition. Demand for talent is getting bigger, and supply is getting smaller every day. Naturally, the market is suffering from a big talent shortage, which has resulted in the “War for Talent”.

employer-branding-attracting-candidates

Because all the changes in the HR and tech industries, the way we recruit has changed. Still, many companies are still sitting steal thinking that there is nothing to be done to attract talent.

Wrong!

Employer branding ideas and methods

To make employer branding as a recruiting strategy clearer, I decided to give you some real-life examples and ideas from the industry leaders. Use these brilliant employer branding ideas, and try them out in your own recruiting strategies.

Employer branding through social media

Social Media is a simple, fast and affordable way to target the right people and spread the word out. Similarly to product and service marketing efforts, social media can be used in Employer Branding and Recruitment Marketing strategies.

HubSpot on Instagram

employer-branding-on-instagram.png

This is Hubspot’s post that grabbed people’s attention just a few hours after it was posted. Why is this post so special? Why is it considered a part of their Employer Branding and Recruitment Marketing strategy?

First of all, right below the business name, there is a tag line “My Happy Place” that immediately sends a positive message about the workplace. If you read what the post is about, you will find out that it is all about making their employees feel better.

Looking at their hashtags, you can see that they really made sure that this post gets to the right people- sales people and marketers. Finally, they encourage other candidates to engage and give them tips for staying motivated. In just one post, HubSpot used some of the best recruitment marketing strategies.

employer-branding-through-social-media.png

Look at this post!

I know that not all of you have games and beer at work! However, many modern workplaces encourage fun times and games at work.

Even though you may not offer the same thing, I believe, and hope that, there is something your employees love doing besides sitting at the table and working. If so, capture the moment and share it on social media. Don’t forget to encourage your employees to do the same. They are your best brand ambassadors.

When promoting on social media, it is important to know who your candidate persona is. This way, you can make vetz targeted messages towards your ideal candidates.

Need help defining your ideal candidate, here is our guide to define a candidate persona.

Employer branding through Glassdoor

Websites such as Glassdoor are a great source of information about employers from all over the world. People go there to learn more about companies, their cultures, pay, positions, job descriptions, and most importantly, current employees’ opinions and reviews.

If you are struggling to find the right candidates, get a listing on websites such as Glassdoor and encourage your employees to write about you. At the end of the day, your current employees are your best brand advocates!

To understand the importantce of employer branding on Glassdoor, let me share a few stats from surveys done by Glassdoor and Allegis Group:

  • 69% are likely to apply to a job if the employer actively manages its employer brand (e.g., responds to reviews, updates their profile, shares updates on the culture and work environment). -Glassdoor
  • 76% want details on what makes the company an attractive place to work. -Glassdoor
  • Top five pieces of information job seekers want employers to provide as they research where to work: 1) Salary/compensation, 2) Benefits, 3) Basic company information, 4) What makes it an attractive place to work, 5) Company mission, vision, values. -Glassdoor
  • 69% would not take a job with a company that had a bad reputation, even if they were unemployed! -Allegis Group Services Study
  • 84% would consider leaving their current jobs if offered another role with a company that had an excellent corporate reputation. And most in $75-100K salary range would only require a 1-10% salary increase to consider such a move -Allegis Group Services Study
  • 84% of companies believe a clearly defined strategy is key to achieving employer branding objectives -Employer Brand International Global Research Study

Facebook on Glassdoor

facebook-on-glassdoorglassdoor-employer-branding-ideas

What is great about this job ad is that candidates can find tons of useful information about the company and position. This is one of their current employee’s testimonials. It is completely transparent. This is important because, to find the perfect job candidate, both pros and cons should be disclosed.

This particular employee says: “If you don’t like data, don’t come here!” If you are looking for a perfect match for your company and job opening, let the candidates know what would make them your candidate persona.

Employer branding through referrals

When looking for good employer branding and recruitment marketing ideas, always start with your own employees. Employee referrals are structured programs in which companies use existing employees’ talent networks.  

Research has proved many times that employee referral programs help improve many recruiting KPIs.

employee-referrals-employer-branding

But why is a referral program considered employer branding and recruitment marketing method?

The answer is simple- they strengthen your employer brand and reputation. When your employee wants to recommend someone for an open position, they talk to those candidates first. Trust me, these are mostly nice words about you as an employer and your Employee Value Proposition.

On their ‘Refer a Dev‘ webpage, HubSpot explains how much they love and need awesome software developers. If you refer such a developer to them, and HubSpot ends up hiring them, you’ll be rewarded with a paycheck or some other type of referral bonuses.

Already have a referral program? Check out these referral reward ideas!

Employer branding through inbound recruiting

Inbound recruiting is one of the newest HR strategies used to attract talented people. The main purpose of an inbound recruiting strategy is to, through relevant and useful content, get to the people that would best fit your company’s jobs and culture.

inbound-recruiting-employer-branding-ideas.png

Inbound strategy is a long-term solution for filling hard-to-fill roles. In the example below, you can see a blog post of an interview with 3 data scientists at Facebook. This blog is posted in Facebook’s career site, and it talks about their personal experiences as data scientists at Facebook.

Do you have interesting projects your company is working on? If so, these are likely to attract passionate and motivated people who want to grow their careers. You just have to have a strategic way to communicate your story with them.

Employer branding through career site

Your career page isn’t just a place to post your jobs – it is a place to attract high-quality applicants and sell them your job opportunities.

Candidates don’t apply immediately after hearing about a job. Instead, 59% look up the company’s website. Sixty six percent want to know about your company’s culture and values, 54% about perks and benefits, and 50% about mission and vision. -2016 Global Talent Trends

Check out Facebook’s career site.

employer-branding-career-site.png

Do you see how their career site is used to attract ambitious people who want to make a difference? They really make their site a goldmine of meaningful content attractive to many job seekers.

Here are some more ideas for career site optimization.

Employer branding through video advertising

As video is the best way for delivering messages in marketing, it is now also widely used in recruitment marketing. Social media and internet users are just more likely to watch videos than read. Use video to record employee testimonials, and put them on your career site.

Make a video of your workplace, and share it on social media. Include videos on your job ads and on job boards. Since Google likes videos, these will reach much more audience than images and plain text.

I know this post is about Facebook and HubSpot, but I had to include this video from Dropbox!

Employer branding through job descriptions

There are no words to explain how important your job descriptions are for attracting high-quality job applicants. The goal of every job description is to mirror your candidate personas’ dream jobs, cultures and workplaces.

Same as you want to attract people with best fit, candidates want to find their perfect jobs. Explaining your company culture, EVP should be part of every job description. Precise requirement, duties, skills and characteristics should be listed.

Before writing a job description, do a research on which keywords people are using when looking for job opportunities. Use these keywords and include them in your job descriptions as Google will award you for that by ranking you higher on job search results.

To save time, we have made some editable job description templates for you.

Employer branding through talent community and recruiting events

Another great way for building your talent pool with high-quality job candidates is through talent community and recruiting events. Many employers have found this one of the best ways for finding people with the perfect match for their companies.

In a recent conversation with a few HR managers from fast growing companies, I found out about a few interesting ways to organize talent community events.

If you, for example, struggle to hire people with certain IT skills, think about creating a workshop where your IT professionals will educate students or anyone else interested in this area. Share your event on social media platforms, your career sites, do some paid advertising to increase your ad impressions and do a highly-targeted campaign.

HubSpot has a great strategy for building their talent community. For example, they have live online webinars about New Hire Training at HubSpot. Anyone can join the live event, and learn about how does the onboarding and training look at HubSpot. They are well known for having great training programs, and this is what attracts people.

talent-community-employer-branding

Talent communities and events are great ways to meet people interested in your company. This way you can find out about their skills, personalities and knowledge.

Employer branding through Candidate Relationship Management

Connecting with candidates at the point when you have a new job opening is an old an inefficient recruiting strategy. Today, it is necessary to engage with talent way before that.

This is one of the most productive ways for building your talent pool with high-quality job candidates. Companies that use this approach are much more successful in reducing their time and cost per hire, improving quality of hire and reducing employee turnover rates.

Why?

Talent that ends up in your talent pool through candidate relationship management and inbound recruiting methods, are candidates with the best cultural fit. They are your ideal candidates or candidate personas.

If you have a career blog, don’t just finish there. Allow your readers to opt in to a newsletter. Share useful tips and stories from your company through targeted email campaigns. Even if they are not ready to apply yet, you have the opportunity to connect with them and convert them into applicants later.

Remember, candidates are like customers. It takes as much research and touch-point for candidates to apply as it takes for customers to purchase. You need to make sure that you are delivering an exceptional and unique experience through all these touch-points.

Using a recruitment marketing platform for employer branding

All these steps seem complicated and very time consuming. They are, if you are not using the right tools. Recruitment marketing tools such as TalentLyft can help you implement your recruitment marketing and employer branding strategies.

With tools like this, you can easily create a well optimized career site, optimize your job descriptions, streamline your referral programs, and significantly improve relationships with candidates and improve candidate experience and candidate engagement.

If you are not sure if you need a tool like this, here’s our guide for buying a recruiting tool.

Some vector hands and objects for free design. An image from stockio.com

The HR GDPR Divide: SD Worx survey reveals GDPR has polarised HR

Today SD Worx, the global HR and payroll service provider, revealed that out of 1,800 HR and payroll professionals, 44% do not know what the General Data Protection Regulation (GDPR) is. However, of the 56% that are aware of the impending GDPR, 81% feel they will be ready by the May 2018 deadline.

The findings, conducted among nine European markets, show surprisingly polarised views when it comes to the new legislation.

Of the 56% of HR and payroll professionals that are aware of GDPR, the majority are collaborating with other departments or outsourcing providers. 84% of respondents revealed that they are getting help from other departments in the organisation, yet 73% believe that GDPR compliance would be easier if HR and payroll was outsourced. In addition, the survey found that 91% are likely to look for additional skills outside the organisation to help with GDPR preparation.

Of those that are aware of GDPR, 55% of respondents believe GDPR is a risk to the HR industry, leading them to implement various preparations. 68% of respondents are absorbing as much as possible on the subject and reviewing and updating all existing policies and processes related to data protection, and 49% are assessing the need for changes to current business relationships (including with data contractors).

Jean-Luc Barbier, International Managing Director at SD Worx, commented, “This survey has revealed the clear divide in the HR industry. Even though those who have heard of GDPR are preparing for GDPR and think they are likely to be ready by the deadline, the other half of the industry has not heard of GDPR. Therefore, you would assume that the ones who aren’t aware aren’t making the necessary changes to their department. It’s great to see that those who are aware are seeking skills to help them from a variety of sources, both internal and external. What this survey tells us though is that a significant amount of education still needs to be done.”

When it comes to GDPR-readiness in the nine markets, the survey also highlighted various differences between countries. For example, only 67% of respondents in Austria believe their HR team will be fully GDPR compliant by the deadline, whereas in Ireland the rate was 90%. In addition, when asked if outsourcing for the HR and payroll department will make becoming GDPR compliant easier, 56% of Swiss respondents said yes, whereas Belgium (85%) and the United Kingdom (73%) were much higher.

Although the HR industry seems to be polarised, for those who have heard of GDPR, the benefits are recognised. When asked what the key benefit of GDPR is in the HR and payroll industry, 71% believe improved data security will be the biggest benefit, whereas only 3% believe that GDPR will bring no benefits at all.

The Future of Virtual HR

Numerous technological advancements have made it possible for companies to reduce costs and time needed to handle all these repetitive, menial tasks by automating them. Although in certain fields of work the human touch still can’t be fully replaced by hi-tech, the latest developments in AI and machine learning have shown that robots are already capable of performing activities which require certain cognitive functions. Virtual Reality is one of the most interesting advanced technologies, and Bank of America Merrill Lynch estimates that by 2022 this could become a $150 billion industry.  Although the first thing that comes to mind upon mentioning VR are video games, this technology has already started to transform other industries, including HR.

Virtual recruiting

One of the most important, and at the same time challenging, tasks of any HR department is to find the best candidate for a particular position. This is a great responsibility because many times it turns out that the candidate isn’t exactly a perfect fit despite their impeccable education and experience and this scenario is usually the result of a company’s failure to provide potential employees with a sense of what it’s like to be working for them. In order to prevent such unfortunate mismatches, companies should tell stories about themselves and create narratives to showcase their goals and values. Curating their content on social media by sharing compelling blog posts, appealing free business stock images, as well as offering a peek behind the curtain, helps companies create brand awareness and attract candidates’ attention.

VR is another, even more, powerful recruiting medium as it allows organizations to immerse candidates into some real-life work situations, offer them virtual tours of their offices, and get them to experience their company culture in person. That way, it’s easier for candidates to realize whether they can picture themselves working in such an environment. The British Army took recruitment to a whole new level by implementing the VR experience. This cutting-edge method gave a 66% boost to their recruitment applications.

Virtual on-boarding

Another set of challenges emerges once the perfect candidate has been picked. Namely, showing them the ropes, and filling them in on all the rules, regulations, and work procedures can be a tedious and time-consuming task both for the HR department and new employees. Let’s not forget that an increasing number of companies also offer telecommuting and remote jobs, which makes this process even more difficult. Again, the synergy of VR and HR solve this obstacle in a seamless manner, as virtual on-boarding tools are extremely practical, effective, and engaging. Besides these technical aspects, there’s also an equally important factor of socialization and collaboration of remote workers.

The breaking in of new members of the team who are not physically present is essential for establishing the dynamics of the group and boosting productivity. If we bear in mind that 43% of the U.S. employees work remotely, it’s clear that virtual on-boarding can be the answer to the frequent lack of communication with their co-workers and managers. Without this feedback, remote workers tend to feel disconnected and alienated, which leads to disengagement, and the role of VR in team-building and simulating face-to-face communication is immense.

Virtual training

High-quality training is another step crucial for attracting and keeping a skilled workforce, and that’s where VR shows its true potential. Instead of opting for expensive courses that take up a considerable amount of time, easily accessible virtual coaches and tools can be even more effective and efficient when it comes to preparing your employees for their jobs. One of the best examples is that by NASA, as the agency has already “sent” their astronauts to Mars, where they learned how to operate rovers, all with the help of the Oculus Rift. Certain professions require training procedures during which mistakes can be extremely dangerous, which is why Boeing uses VR in order to safely train pilots to fly their state-of-the-art aircraft, the 787 Dreamliner.

Apart from these highly-sophisticated technical uses, virtual reality can also help HR organize training for topics such as diversity, mobbing, or various kinds of harassment, and help employees experience all these situations first-hand and be able to understand, handle, and resolve a wide array of workplace issues.

Virtual reality is a game-changer for many industries, but it its true potential can already be observed in HR, where its role will become even more indispensable in the future.

Why do HR Professionals use Recruitment Marketing tools?

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Recruitment Marketing software offer solutions for some of the biggest recruiting goals and challenges. While some of the biggest recruiting challenges used to be messy and disorganized hiring processes, this is not the case anymore.

Recruitment Marketing features help finding, attracting, engaging, nurturing candidates and converting them into applicants. These problems have become much more challenging and worrying than managing job applicants and streamlining selection process – tasks handled by Applicant Tracking Systems (ATS). Recruitment platforms such as recruitment marketing software are becoming an inevitable recruiting tools of every modern recruiter.

Looking for a Recruiting Software? Here is our new Guide for Buying a Recruiting Software.

Solutions offered by Recruitment Marketing platforms

Overall Talent Acquisition strategy usually consist of pre and post application faze. Recruitment Marketing methods take care of the pre application stage, while Applicant Tracking System come in place after you have candidates in your talent pool.

That being said, if you are struggling to attract best talent, you need a Recruitment Marketing platform that will help you move candidates through the first 3 stages of Candidate Journey: Awareness, Consideration, Interest and bring them to the Application stage.

Recruitment Marketing platforms help recruiters find, attract, engage, nurture and convert high-quality applicants.

Solutions to Find high-quality candidates

  • One click job distribution
  • Social Media job promotion
  • Web sourcing
  • Referral programs

Solutions to Attract high-quality applicants

  • Employer Branding
  • Job marketing
  • Social Media recruiting
  • Branded career site
  • Search engine optimisation for job descriptions (SEO)

Solutions to Engage and Nurture high-quality candidates

  • Candidate Relationship Management
  • Engaging Email recruiting campaigns
  • Talent Networking
  • Career site Team Blogging
  • Career events
  • Talent community events
  • Educational recruiting content such as webinars, ebooks, courses
  • Recruiting email campaigns

Solutions to Convert high-quality applicants

  • Simple online application form
  • HR Analytics
  • Reporting
  • Email notifications and campaigns
  • Quick apply options

Want to know more about Recruitment Marketing? Visit our HR Blog.

Q & A with David Green | The HR Tech Weekly®

People Analytics Is Core to the Future of the HR Function: Q&A with David Green

People Analytics Is Core to the Future of the HR Function

Today our guest is David Green, a true globally respected and award winning writer, speaker, conference chair and executive consultant on people analytics, data-driven HR and the future of work.

David is the Global Director, People Analytics Solutions at IBM Watson Talent. He is also the longstanding Chair, of the Tucana People Analytics conference series, the next edition of which – the People Analytics Forum, takes place in London on 29-30 November.

David has spoken at conferences and/or worked with people analytics leaders in over 20 cities in the past year including San Francisco, Sydney, London, Paris, Singapore, New York, Amsterdam, Moscow and Berlin. This affords David with a unique perspective and insight into what’s working, what’s not, and what’s forthcoming in the field of people analytics.

The interview is hosted by Alexey Mitkin, Founder, Publisher and Editor-in-Chief, The HR Tech Weekly® Online Media Co.

1. Hi David, and first of all thank you very much for this interview with The HR Tech Weekly®. The year of 2017 is approaching its end. What made a difference this year in the field of people management and HR technologies?

Thanks Alexey, it is a pleasure to speak with you. For me, 2017 has been a pivotal year in the field as the realisation that people analytics is core to the future of the HR function has become far more widespread. In one of his recent articles (see here), Josh Bersin described people analytics “as the lynchpin of success for HR in the next few years”, and I have to say I completely agree – although that probably doesn’t surprise you!

We still have some way to go in terms of widespread adoption and just as importantly in embedding analytics and data-driven decision making within organisational culture, but the acceptance that this is core rather than peripheral is a welcome momentum shift.

Elsewhere, the move from many companies to develop programs and technologies that personalise the candidate/employee experience in areas such as talent acquisition, onboarding, learning and mobility is also positive. It’s about time that we have rich and personalised experiences at work similar to those we already enjoy as consumers. Data and analytics plays a foundational role in this.

2. People analytics is an area of profound interest to business leaders. What do you see as the main trends in the people analytics space?

You are right to highlight the heightened interest levels in people analytics Alexey. I’d summarise the main trends as follows:

  • More and more organisations getting started with people analytics – 2017 seems to have been the year that the talking about when to start analytics stopped and the actual hard work in creating capability began for many organisations. So, the number of organisations in the early stages of their people analytics journeys is on the increase and many will face similar challenges in terms of data quality, skills and capabilities, stakeholder management/education and project prioritisation. Our recent IBM Smarter Workforce Institute research on HR Analytics Readiness in Europe demonstrated though that most organisations still have a long way to go.
  • Developing an analytical culture: this is key for organisations that want to develop sustainable capability in people analytics. This means exciting, equipping and enabling HR Business Partners, and clearly demonstrating and communicating the impact of people analytics initiatives within the organisation. This is the focus of many companies that have built initial capability and success in people analytics.
  • Ethics and privacy concerns: this continues to be the most important and challenging aspect for practitioners. Research from Insight222 reveals that 81% of people analytics projects are jeopardised by ethical and privacy concerns. With the EU GDPR legislation coming into effect in May 2018 and the emergence of new employee data sources, focus on this area will continue to be high.
  • The consumerisation of HR – as per my earlier point, many organisations that have developed people analytics capability are looking at ways to understand and improve the employee experience. In addition to the personalised machine-learning based technologies referenced earlier, this includes efforts to understand and analyse employee sentiment. You can’t do either of these things without analytics so those organisations that have already developed people analytics capability are in pole position to take advantage here.
  • Organisational network analysis (ONA) – interest in ONA has exploded in 2017 as organisations seek to better understand team effectiveness and productivity. Practitioners interested in this burgeoning area of people analytics should check out the work of Rob Cross, recent articles by Josh Bersin and vendors like TrustSphere, Humanyze and Worklytics. Expect interest in this area to continue to soar in 2018.

3. On the eve of People Analytics Forum 2017 could you slightly open the curtain on what makes an ideal agenda in modern HR analytics, workforce planning and employees insights then?

I always enjoy chairing the Tucana People Analytics World and People Analytics Forum events as the agenda is always cognisant of the fact that the diversity of delegates in terms of where they are with analytics varies widely. As such, the three tracks: Start (for those getting started), Grow (for those building capability and looking for deeper insight) and Advance (for advanced practitioners and those exploring new data sources) means there is something for everyone. This is hugely important as in my experience the people analytics community is highly collaborative and there is a mutual desire amongst practitioners for shared learning. The Tucana events provide this in spades.

4. It was heard that some attendees of conferences recently formed a viewpoint that the slow adoption of analytics has been because of a lack of practical cases delivered by speakers. Your point of view on the problem will be of great influence.

I haven’t really heard this viewpoint from many. I would argue the contrary in fact that most of the conferences I attend feature numerous and diverse case studies from practitioners. I think you need a balance of speakers from the practitioner, consultant, vendor and analyst communities as each provides a slightly different perspective – indeed much of the innovation in the space is coming from the vendor community. As such, at the conferences I chair, speak and attaned there is normally much to inspire delegates whatever their maturity level when it comes to people analytics. Of course, there is a distinction between being inspired and immitation as each organisation faces different business challenges and has unique cultures. If I could offer one piece of advice to practitioners, whatever their maturity level, it is to channel their efforts on the key business challenges that have the biggest impact within their organisations.

5. What new data-driven HR solutions are on your watchlist and why?

As I mentioned before much of the innovation in the people analytics space is coming from the vendor community and I always recommend to practitioners to keep abreast of the latest developments here. Data-driven companies to look at include: TrustSphere, Alderbrooke Group, Aspirant, Glint, Visier, Crunchr, Workometry, Peakon, OrgVue, Headstart, Worklytics, Humanyze, Qlearsite, One Model, hiQ Labs, Cultivate and StarLinks; and those are just the ones I can remember off the top of my head!

If you’ll forvive the self-promotion, I would like to add that IBM is also doing some groundbreaking work in this space through bringing Watson to HR, particularly in the talent acquisition and the employee experience areas – see more here.

6. What advice would you give to HR professionals looking to boost their careers within the people analytics space?

Well, firstly you should get yourself along to the People Analytics Forum and read my articles on LinkedIn!

Seriously, analytics is a core capability for the future HR practitioner and it won’t be long before the likes of CIPD and SHRM build this into their educational programs. Until then, find some courses (like the Wharton School course on Coursera), attend some conferences, read some books (like The Power of People and the Basic Principles of People Analytics), and seek to learn from analytics professionals both in and outside of HR.

For me, HR is one of the most exciting places in business to work in at the moment and the increased use of analytics and data-driven decision making is one of the reasons why I believe this to be the case.

How to find the right candidate for a job?

Finding the right job candidates is one of the biggest recruiting challenges. Recruiters and other HR professionals that don’t use best recruiting strategies are often unable to find high-quality job applicants. With all the changes and advances in HR technologies, new recruiting and hiring solutions have emerged. Many recruiters are now implementing these new solutions to become more effective and productive in their jobs.

According to Recruitment strategies report 2017 done by GetApp, the biggest recruiting challenge in 2017 was the shortage of skilled candidates.

The process of finding job candidates has changed significantly since few years ago. Back then, it was enough to post a job on job boards and wait for candidates to apply. Also called “post and pray” strategy.

Today, it is more about building a strong Employer Branding strategy that attracts high quality applicants for hard-to-fill roles. Today, it is more about building a strong Employer Branding strategy that attracts high quality applicants for hard-to-fill roles.

Steps for finding the right job candidates

1. Define your ideal candidate a.k.a candidate persona 

Not knowing who your ideal candidate, or candidate persona, is, will make finding one impossible. To be able to attract and hire them, you need to know their characteristics, motivations, skills and preferences.

Defining a candidate persona requires planning and evaluation. The best way is to start from your current talent starts or your best employees. Learn more about their personalities, preferences, motivations and characteristics. Use these findings to find similar people for your current and future job openings.

Not sure how to do this? Here’s our free guide for defining your candidate persona.

2. Engage your current employees

You probably already know that your current employees are your best brand ambassadors. Same as current product users are best ambassadors for product brands. Their word of mouth means more than anyone else’s. Encourage their engagement and let them communicate their positive experiences to the outside. Remember, your employees are your best ambassadors, and people trust people more than brands, CEO and other C-level executives.

Involving your current employees can not only help you build a strong Employer Branding strategy, but it can also help your employees feel more engaged and satisfied with their jobs.

3. Write a clear job descriptions

Even though many recruiters underestimate this step, it is extremely important to do it right! Writing a clear and detailed job description plays a huge role in finding and attracting candidates with a good fit. Don’t only list duties, responsibilities and requirements, but talk about your company’s culture and Employee Value Proposition.

To save time, here are our free job description templates.

4. Streamline your efforts with a Recruitment Marketing tool

If you have right tools, finding the right job candidates is much easier and faster than without them. Solutions offered by recruitment marketing software are various, and with them you can build innovative recruiting strategies such as Inbound Recruiting and Candidate Relationship Management to improve Candidate Experience and encourage Candidate Engagement.

Sending useful, timely and relevant information to the candidates from your talent pool is a great way for strengthening your Employer Brand and communicating your Employee Value Proposition.

5. Optimize your career site to invite visitors to apply

When candidates want to learn about you, they go to your career site. Don-t loose this opportunity to impress them. Create content and look that reflects your company’s culture, mission and vision. Tell visitors about other employees success and career stories.

You can start by adding employee testimonials, fun videos, introduce your team, and write about cool project that your company is working on.

Don’t let visitors leave before hitting “Apply Now” button.

6. Use a recruiting software with a powerful sourcing tool

Today, there are powerful sourcing tools that find and extract candidates profiles. They also add them directly to your talent pool. Manual search takes a lot of time and effort, and is often very inefficient. With a powerful sourcing tool, you can make this process much faster, easier and more productive. These tools help you find candidates that match both the position and company culture.

7. Use an Applicant Tracking System

Solutions offered by applicant tracking systems are various, but their main purpose is to fasten and streamline the selections and hiring processes. By fastening the hiring and selection process, you can significantly improve Candidate Experience. With this, you can increase your application and hire rate for hard-to-fill roles. Did you know that top talent stays available on the market for only 10 days?

8. Implement and use employee referral programs

Referrals are proven to be best employees! Referrals can improve your time, cost and quality of hire, and make your hiring strategy much more productive. Yet, many companies still don’t have developed strategies for employee referrals.This is another great way to use your current employee to help you find the best people. To start, use these referral email templates for recruiters, and start engaging your employees today!

GetApp‘s survey has proven that employee referrals take shortest to hire, and bring the highest quality job applicants.

If you don’t have ideas about how to reward good referrals, here’s our favorite list of ideas for employee referral rewards.

For more details about finding the right candidates, here is our 2018 guide for finding high-quality talent.