The Role of AI in Human Resources

Author: Kim Coombs, Talent Director, EMEA at Riverbed Technology

Artificial Intelligence (AI) is improving human resources (HR), streamlining processes and empowering employees to perform better. Employee data that was once banished to the archives can now be combined with the huge volume of data running through a business’ network to identify talent gaps, learning and development initiatives and provide recommendations to HR professionals and managers.

It is becoming clear that the future success of businesses will be defined by how well they are able to optimise the combination of human and automated work.

There have been some controversial headlines surrounding automation in the workplace and earlier this year, the World Economic Forum projected that the demand for ‘unique’ human skills will grow. While its research suggests 75 million current jobs will be displaced as artificial intelligence takes over more routine aspects of work, 133 million new jobs will be created. This report concludes that skills in both emotional intelligence and technical intelligence – like technology design and programming – will be essential for the future workforce.

HR needs to help employees strengthen their core skills and capabilities through targeted training or development initiatives. On top of this, they are responsible for proactive candidate selection as part of the recruitment process, which involves an excessive amount of time, resource and admin. AI is opening up new opportunities to enhance the human experience and is expanding the remit of the HR function within a business. It is important for business leaders to consider the introduction of AI-led infrastructure as an opportunity to improve existing, outdated, and sometimes archaic processes and message the benefits of these changes down to their managers and employees.

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Kim Coombs, Talent Director, EMEA at Riverbed Technology

The human experience

With the introduction of AI, businesses are positioned better than ever to improve their employees’ human experience. In the modern enterprise, AI is already beginning to streamline admin heavy tasks to free up time for employees to focus on adding value to the broader business.

For example, team leaders and middle management are often required to make the same decisions over and over again, including approving time off requests, approving timecard exceptions and scheduling staff. If you speak to managers performing these tasks, you will often find their perspective is the same: they are repetitive, time-consuming, and while relevant, deliver little value. These are precisely the tasks that AI can tackle first —  the routine, daily, difficult processes that will free up the manager to handle more strategic management matters.

With less time spent on the high touch, low value tasks, managers can be far more aligned with their employees’ needs, boosting employee wellbeing and increasing staff retention. In addition to the general alleviation of admin, AI is also making huge strides in the realms of learning and development.

 

Training talent

There is no “one size fits all” approach to learning and development. As the war on talent grows ever more competitive, organisations that can provide their employees tailored opportunities to grow will set themselves apart. Traditionally doing this has involved significant manual workforce auditing and data analysis before programmes can be put in place. However, with the latest developments in predictive and prescriptive analytics, this heavy lifting no longer falls within the remit of the HR team.

AI has the power to monitor business performance and create bespoke suggestions around talent management and recruitment. This technology feeds off data so unfortunately this is redundant if HR does not engage with the technology and embed AI into the workforce’s natural workflow. The more HR engages with the technology and nourishes it with use cases; the more mature the artificial decision making will become. Supporting use on this scale requires a significant cultural shift. Once this shift occurs, HR can begin to embrace more creative and engaging ways to implement learning and development, with actionable data points already provided for them.

 

Combined intelligence

It will be a combination of human and artificial intelligence that will ultimately drive success for the future enterprise. For an AI implementation to demonstrate its full worth, businesses need to first fully embrace digital change in every aspect of their business. Any system is only as fast as its slowest link, and the goal of using AI to free up managers to solve more substantial organisational challenges will never be achieved if manual, high-touch processes and policies remain.

Staff must be onboarded and reskilled effectively. The IT infrastructure should be able to support higher volumes of data, and senior management needs to ensure digital transformation initiatives are given adequate funding and support.

As AI alleviates admin heavy tasks, roles and responsibilities will begin to shift, enabling the workforce to add a significant layer of additional value to their business. More importantly, workers will be able to focus on tasks that are far more engaging and fulfilling. This can only be achieved if HR teams begin to adopt this technology and implement new processes to support AI adoption in the wider business. The winner in all of this will ultimately prove to be the human experience.

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How to Fast Forward your Employee’s Career

Your employees’ professional growth doesn’t happen overnight. Developing people’s skills needs investment of thought, time and love in order to create meaningful change. Ideally a manager becomes a mentor. They provide guidance and coaching to evolve employee skill-sets, knowledge and confidence. With managers acting as the catalyst for progression, we’ve pinpointed five ways to effectively advance your employee’s career path.

Align your business goals

When you’re working closely with your employees, don’t forget to feed back the “bigger picture” to them. You can coach people in leadership qualities all day long but it’s pointless if you’re not communicating why. Employees motivation to excel can diminish if they don’t feel valued or believe they can create an impact for the company. Realistically, how empowered would your employees feel if they’re given the freedom to make smart, informed decisions however they still need to run their ideas by you before making moves? Communicate the objectives and company goals before anything else, and provide freedom for them to actually reach these.

Create a career development plan

Having conversations around career progressions is the first step in gauging employee development, but it’s important to follow up with implementing achievable objectives. This encourages employees to formulate their goals so they can actively execute them. Create a space where you can collaborate openly on short-term and long-term career goals and most importantly how these can be achieved. If you’re not sure where role progression can evolve, check out Search Party’s Career Path Tool to see all possible options.

Articulate expectations

Objectives and Key Results (OKR) is a popular technique to setting and communicating goals and results in organisations. The main purpose for OKRs is to connect the company, team and individual’s personal objectives to measurable results, ensuring everyone is moving in the right direction. The structure is fairly straightforward.

  • Define 3-5 key objectives on company, team or personal levels. These must be qualitative, ambitious and time bound.
  • Under each objective, define 3-4 measurable results based on growth performance, revenue or engagement.

When OKRs are a place and remain transparent across all teams, employees have complete clarity of knowing what’s expected of them and have something to work towards. Defining these can take into account career progressions or onboarding new responsibilities or projects and when you’re able to measure you’re also able to mentor. No wonder OKR’s are loved by tech giants like Google, Twitter, and Oracle. It’s a proven process that genuinely works.

Actively identify new opportunities within the organisation

When employees begin to seek new experiences or want to build their portfolio of skill-sets, 9 times out of 10 they’ll leave their current organisation rather than take on a new role in a different area within their current company. And it’s no surprise that losing talent and re-training new starters is timely and costly for managers. However this behaviour can be avoided if there is real encouragement and facilitation of internal transfers. Speak with the individual about what skills they would like to gain or areas they wish to excel in and then identify all possible new opportunities and paths they can explore within the organisation. Mentors are those who can look beyond their own areas or personal needs for growth opportunities, even if it means they’re losing a great asset.

Encourage developmental assignments

Developmental assignments come from the opportunity to initiate something new that an employee takes the majority of the reigns with. Internal projects, new product lines or championing a change such as adopting new technology or a restructure in workflows are all great ways to allow employees to step outside of their comfort zones. These kind of initiatives are the gateway into harbouring new skill-sets and embracing areas not usual to their daily tasks. Enabling employees to lead or manage side projects or totally new initiatives are the stepping stones into project management fields and opens a huge number of doors into other leadership roles.

Although most CEOs understand the importance of employee development, the sad truth is that they don’t devote the necessary time into excelling them into greater things. But the proof really is in the pudding. The more effort you put into developing employees, the higher the employee retention, productivity, engagement, turnover…the list goes on!

If you’re unsure as to where career progression can take you or your employees, Search Party have developed a nifty Career Path Tool. Simply type in your current role, and see how careers of people who’ve been in your shoes developed. Or, type in your dream job and see which paths can take you there. Check it out and let us know what you think!


Originally published by Search Party on 29 August 2016.

New ServiceNow Research Highlights What Employees Really Want

Perks at work have become a source of pride and a competitive differentiator for companies vying for top talent. Stocked fridges, catered meals, on‑site fitness facilities, laundry services and complimentary transportation are just a handful of popular perks companies offer to lure new employees. But according to new research by ServiceNow, an effective way to build an engaged and productive workforce is giving employees a better employee service experience during big moments and even small ones in between.

ServiceNow’s “The Employee Experience Imperative” Report, which studies the service experience at work, reveals that employee enthusiasm for work peaks at the start of a new job, but wanes by 22% shortly thereafter. Where are employers missing the mark? The findings tell us that employers aren’t supporting employee’s basic needs on a day‑to‑day basis during the employee lifecycle: 41% still struggle to obtain information and answers to basic questions, like finding a company policy or resolving an issue with their equipment. Furthermore, only 41% believe their employers make it easy to select their equipment before their first day and only 51% of employees believe their employers make it easy to receive equipment necessary to perform their job responsibilities at the onset of their job.

Employees today – regardless of their role or generation – want to be heard and valued, and they want an employee experience that suits their needs throughout their career with an organization,” said Pat Wadors, Chief Talent Officer at ServiceNow. “If an employee’s experience is lacking at the onset of their new job, the impact for some employees can likely be felt until the employee’s last day. By creating beautiful and meaningful experiences and an environment where work gets done efficiently, employers will benefit from a more engaged and productive workforce.”

Pat Wadors, Chief Talent Officer, ServiceNow
Pat Wadors, Chief Talent Officer at ServiceNow

Where Can Employers Improve? Mobile Work Experiences

One‑third of our lives is spent at work. And, employees want their experiences at work to be more like their experiences at home – like having mobile technology at their fingertips to make finding information and accomplishing tasks simple, easy and convenient. In fact, more than half (54%) of employees expect their employers to offer mobile‑optimized tools at work. Yet, the majority (67%) report not finding it easy to complete necessary paperwork on a mobile device before their first day and only about half (52%) of employees have been allowed to use a smartphone or tablet to access employee tools from HR or other departments. However, those who do have such access self‑report higher productivity than those without these mobility tools. This is a miss for employers who haven’t yet introduced mobile self‑service to their workforce, especially for those aiming to retain and attract millennials, as over half (59%) expect employers to provide mobile‑optimized tools.

A Generation Gap? It’s Smaller at Work Than You’d Think

Baby boomers and millennials aren’t so different at work, after all. Across the four generations that comprise today’s workforce – baby boomers, Gen‑Zs, millennials and Gen‑Xs – employees want a better experience at work. The research found that, across generations and departments, employees are losing faith in their employers to deliver positive employee experiences:

  • Less than half (48%) of employees believe that employers are invested in improving the employee experience;
  • More than half (61%) of employees rate their employers poorly based on a negative experience with personal leave;
  • Less than half (45%) of employees feel that their opinions and perspective matter to their employer. However, millennials (43%) are more optimistic that employers will address feedback when compared to baby boomers (35%);
  • Only 37% of employees believe that employers automate processes to improve the worker experience; and
  • Less than half (44%) of employees believe employers provide them with easy access to information from HR and other departments; the same number felt they did not have access to the information vital to their job on day one.

A positive experience at work strongly correlates high employee net promoter scores (eNPS)– meaning, employees that create great employee experiences are likely to have more loyal, satisfied employees. That’s real business value.

The Biggest Recruiting Challenge and 3 Effective Ways to Tackle It

Learn how to successfully tackle the biggest recruitment challenge – talent shortage! 

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What is the biggest recruitment challenge?

Recently, we did an extensive audit to find out what is the biggest recruiting challenges HR professionals struggle with. To find out, we talked with our customers, reached out to the talent acquisition community and consulted global talent acquisition studies and research.

What we found out is that talent shortage is the No. 1 hiring challenge today. A study by the National Federation of Independent Business has found that 87% of HR professionals reported “few or no qualified applicants” for the positions they were trying to fill.

Unfortunately, this problem will only get worse. According to the McKinsey Global Institute study, in 2020 companies in Europe and North America will need 16 to 18 million more educated employees that are going to be available.

So what can you do to successfully tackle this common recruiting challenge?

Top 3 strategies to tackle the talent shortage

Here are the top 3 strategies guaranteed to help you tackle the biggest recruiting challenge – talent shortage:

1. Attracting passive candidates

According to LinkedIn’s research, 70% of the global workforce is made up of passive talent who aren’t actively job searching. If you want to attract these passive candidates, you need to define and implement an effective employer branding strategy. You need to tell a compelling story about your company, showcase your company culture and get candidates excited to join your team.Create an attractive, responsive and branded career site and career blog, where you can present your employer brand and show candidates why your company is a great place to work. You’ll do that by presenting photos of your employees and your office, sharing employee testimonials and writing about the interesting projects and new technologies your teams are working with. 

2. Sourcing candidates

Unfortunately, building and presenting an attractive employer brand isn’t enough. Passive job candidates aren’t actively looking for a job, so they won’t be checking your career site – unless you give them a reason. In order to get their attention, you need to proactively reach out to your perfect candidates.

But first, you need to find them. Luckily, with modern recruitment tools such as TalentLyft, you easily scour the web and find great candidates with just a single click. Once you find them, make sure that you send them effective, personalized cold recruiting emails

3. Building talent pools

Finally, you need to build your talent pool and fill it with candidates eager to join your company. That way, you will have a pool of interested, qualified candidates you can tap into when you have a job opening. 

There are many ways to build your talent pool. You can invite potential candidates to join your talent network, fill your talent pool with attendees of your local events, workshops and meetups, organize online webinars, open career days and job fairs, etc. 

ATS vs Recruitment Marketing Software: What is the Difference and Why do You Need Both?

What is the difference between Recruitment Marketing Software and ATS? And why do you need both of these tools to gain advantage in today’s ultra-competitive market?

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What is ATS and how does it enhance hiring process?

An Applicant Tracking System (ATS) is a software designed to help HR teams track and manage applications, as its name suggests. An ATS appeared in the nineties, when HR teams’ biggest struggle was managing numerous applications and selecting the best among them. 

In other words, an ATS is designed to help HR teams improve their hiring process after they receive applications. As such, it doesn’t help HR teams to tackle the greatest challenge of modern time recruiting – attracting passive candidates. 

An overwhelming majority of today’s candidates are passive candidates, who aren’t looking for a job. According to a recent Glassdoor research, 76% of hiring managers admit attracting top talent is their greatest challenge. This is why a new tool called Recruitment Marketing Software has appeared – to help ambitious HR teams improve their hiring process prior to receiving applications.

What is a Recruitment Marketing Software and how does it enhance hiring process?

A Recruitment Marketing Software is an innovative software program designed to help HR professionals attract great potential candidates and turn them into applicants.

Using a Recruitment Marketing Software will enable you to build awareness about your employer brand, get potential candidates interested in working at your company and to drive them to apply for the open positions your company has available.

With a Recruitment Marketing Software, you can showcase your employer brand through different channels, such as your company’s career site, social media, job boards, recruiting events, etc.

Want to try out a powerful ATS & Recruitment Marketing Software?

Take TalentLyft for a test ride! 

Try our ATS and Recruitment Marketing Software for free. Yep, completely free for  14 days, no credit card is required to sign up and you can cancel anytime.

Guarantee Employee Job Satisfaction with Digital Workflows

Author: Chris Pope, VP Innovation, ServiceNow

The idea that company employees discuss and share their inner musings on corporate secrets when standing around the water cooler is probably more down to the movies than it is related to any form of reality. But if people are talking at work, one of the up-and-coming topics these days is their workflow—or lack of it.

Regardless of whether people talk at the water cooler, the tea station, or while queuing for lunch, we all discuss our working life experiences with each other in an informal way. It’s a sort of supplement―or you might say antidote—to human resources. And it’s where the crux of working lives is really played out.

So, in an increasingly connected and digitized world, may I suggest that the thread of water cooler conversations might be shifting slightly? Armed with new tools to transform the way many company processes are being carried out, people may now actually start discussing the state of their digital workflows and measuring their job satisfaction as a result.

A new yardstick for job satisfaction

People are now looking at the way work really gets done inside their organization in a far more granular and analytical way. Regardless of whether or not an individual is fully aware and cognizant of the digital workflow that their role may fall into, they are probably in one, nonetheless.

What everyone will know, instinctively, is that there is a flow of work between customers, partners and other members of an organization. What we can do with digital workflows is more accurately locate areas where work can be carried out more efficiently.

More than ever before we also know that people have more choice about the technology they use every day. We’ve witnessed the rise of Bring Your Own Device (BYOD) to work and the general consumerization of IT that came with it.

These experiences should tell us that if you don’t give people the right tools, then they will go and look for them. Equally, if you don’t give people the right applications, engagement systems and wider workflow patterns, then they will instinctively go and look for them, or make them.

Unrestrained innovation in a digitally native territory

The shift to digital business brings with it new opportunities. Non-techie business people are starting to embrace so called low-code software application development platforms that allow them to build elements of app functionality that work just the way they want them to.

As these new freedoms play out in the workplace, firms need to think about the unknown factors. Unbridled and unrestrained innovation is all very well, but the problem with custom-built point solutions is that they often do one thing well, but fail to provide scope for enterprise-wide scalability or an ability to integrate across the entire organisation.

If we think about platform-level technologies, we can build that innovation factor into software that is digitally native to the cloud era and so ready for a more structured approach. Because these applications have been built in a digitally native territory, they will be able to leverage fully integrated native device capabilities, such as maps, camera, and so on.

The virtuous circle of workflows

If we hinge our business models around digital workflows that define what data lives where, then we can more easily react to change and uncover new streams of profitable operation. Digitizing workflows means we can use defined data where it has the right impact, but also channel unstructured data to the data lake.

But even the information in the data lake need not go to waste―we can apply Machine Learning (ML) to these data resources and use algorithms to find patterns in business transactions where we weren’t even looking for them to drive new business outcomes. This can be a virtuous circle because workflows can be tuned and changed based upon the new insights uncovered.

The business process you didn’t know about

The best work processes are very often the ones that you follow, but that you didn’t even know about. If we define digital workflows and build our operational models around them, then we can increase productivity and create great experiences for employees who want to work anywhere and at any time.

A lot of employees have to take actions throughout the day that move the organization forward, but often these same actions prevent them from doing high-value work. It’s time to transform old, manual ways of working into modern digital workflows, so employees and customers get what they need, when they need it.

Create a joined-up experience

Kicking off digital workflow initiatives and getting your transformation started can be a real challenge and as a result, many companies struggle to even start their efforts. First of all, we all have disjointed internal systems and processes that make it hard to connect the dots. Trying to navigate these can feel like unravelling a ball of yarn, so the more you learn, the more complicated they seem.

Once you make sense of the systems and processes, you have to figure out the myriad tools and solutions that drive these. The end result you should be aiming for is a common, workflow-driven experience layer that is consistent across the systems in your organization.

Your typical company employee might still be more likely to discuss holiday plans, managerial peeves and whether or not the associate in accounts is being a pain about expense reports, but the water cooler conversation around ‘how is your workflow?’, is coming. Are you digitally hydrated yet?

About the author

Chris Pope - ServiceNow

As ServiceNow’s global VP of Innovation, Chris brings more than 15 years of C-level executive experience with leading technology solutions and platforms across Product Management and Strategy. Chris also has the rare, added-value, experience of having been a ServiceNow customer multiple times so he understands the client and the vendor perspectives on business transformation. Chris’ proven track record working at and with the largest organisations globally, has seen him recognised as a thought leader in process and methodology. He holds a Bachelors of Science degree in Electronic Engineering from De Montfort University in the UK, and is a well-published author and contributor to many leading digital publications and blogs.

Boolean Search: Something Every Recruiter in 2019 Should Know

Every recruiter who wants to find top talent in 2019 should know how to perform the advanced Boolean search.

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What is a Boolean search and why is it important for recruiters?

In 2019, we’re dealing mostly with passive candidates. With low unemployment rates, only 12% of people are actively looking for a job.

This is why recruiters must use different methods to source great candidates.

Lately, there has been a lot of buzz around employee referrals and recruitment marketing. But there is another, very effective method you can use to proactively source candidates – Boolean search.

Boolean search is one of those recruitment tactics that everybody has heard of – but nobody really knows who to apply it. It seems complicated and hard to grasp.

Advanced Boolean search can seem a bit intimidating. Those loooong search queries look like math equations. Yuck!

But bear with me for a moment and let me show that learning at least some basic Boolean search tips and tricks is definitely worth a bit of your time and effort.

What are the advantages of using a Boolean search in sourcing candidates?

By using a Boolean search, you can find better candidates faster. You can effectively search through any online repository of potential candidates, such as:

  • Search engines like Google, Yahoo or Bing
  • Social networks such as LinkedIn, Facebook, Twitter, Instagram, etc.
  • Search resume databases
  • Applicant Tracking System.

Thus, using a Boolean search will make your life easier and save your time and money!

How to do a Boolean search?

It’s quite simple actually. You go to Google, type in your keywords and add a few additional words (called operators) and symbols (called modifiers) to get more relevant results.

There are 3 key operators: AND, OR and NOT.

There are also 3 key modifiers: asterisk (*), quotation marks (“”) and parentheses (()).

This 6 words and symbols are at the core of Boolean search.

How to use Boolean search operators and modifiers?

If I got you interested and you would like to know how to use these operators and modifiers, check out our comprehensive, but easy to understand Boolean Search Guide for Recruiters.

Don’t want to bother with learning Boolean search?

Luckily, you don’t have to. 😉
As I said, it’s 2019. These days, you can simply type your keywords into advanced sourcing tools and let them do their magic.

Ever heard about TalentLyft?

Our recruitment software TalentLyft has a powerful, machine learning powered sourcing solution as well as sourcing extension.

Check it out! 🙂

 

Top 5 Recruitment Software Statistics

Discover the proven research-based benefits of using a modern recruitment software!

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Are you using a recruitment software?

Using a recruitment software has many benefits. Some of the most commonly cited are the following:

  • Increased efficiency
  • Time saving
  • Cost saving
  • Improved reporting
  • Higher quality of hire
  • Reduced IT department’s  involvement
  • Reduced marketing department’s involvement.

In short, a recruitment software should help you find the best hires, in the shortest amount of time, for the least amount of money. It will also enable you to own the whole recruiting process, without depending on your marketing and IT department.

It sounds perfect, right? But is it really like that in practice? Let’s take a look at the data and find out!

Recruitment software statistics you need to know

Here is a list of the top 5 proven, research-based recruitment software statistics you need to know:

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Statistic #1: A majority of companies use an applicant tracking system (ATS)

A research Capterra conducted has shown that:

  • 75% of recruiters use a recruiting or applicant tracking software.

Statistic #2: Almost all best-in class companies use a recruitment software

According to finding from Jobscan’s research:

  • Over 98% of fortune 500 companies use a recruitment software

Statistic #3: Using a recruitment software has positive impact on hiring

According to Capterra’s research:

  • 94% of recruiters and hiring professionals say their using a recruitment software has positively impacted their hiring process.

Statistic #4: Recruitment software improves time to hire

GettApp’s research has found that:

  • 86% of recruiting professionals say that using a recruitment software has helped them hire faster.

Statistic #5: Recruitment software improves the quality of hire

GettApp’s research findings show that:

  • 78% of recruiters say that using an ATS has improved the quality of candidates they hire.

Looking for a better recruitment software?

A great recruitment software will help you achieve your recruitment goals and turn your everyday problems into opportunities. If your current recruitment software isn’t doing its job, you should think about finding the one that will.

In our guide “How to Evaluate and Choose the Best Recruiting Tool” you’ll learn exactly how to compare, evaluate and choose the best recruiting tool that will perfectly fit your hiring needs and your budget.

5 Great Recruitment Marketing Tactics You Should Be Using

Want to attract top talent? Check out the list of the great recruitment marketing tactics you should be using…but you probably aren’t.

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Want to attract top talent?

In a candidate driven job market, HR professionals have to be innovative in order to attract top talent’s attention.

This is where recruitment marketing comes in. Recruitment marketing is HR’s latest tool for attracting candidates. By applying marketing methods in recruiting, you can get candidates interested in your company and eager to apply for your open positions.

➡️ Download free eBook: Most Productive Recruitment Marketing Strategies!

Recruitment marketing can help you differentiate your company. Using proven marketing tactics, you can attract candidates attention and get them to apply to your open job positions.

In the following text, you will discover 5 effective recruitment marketing tactics your probably aren’t using – yet!

Top 5 recruitment marketing tactics

Here are the top 5 smart recruitment marketing tactics:

Tactic #1: Create diversified recruitment content

One of the best ways to attract your ideal candidates is with interesting and useful recruitment content. There is a myriad of different types of recruitment content for each step of the candidate’s journey. Here are a few examples:

  1. Blogs
  2. Emails
  3. Newsletter
  4. Videos
  5. Webinars
  6. White papers, case studies and eBooks
  7. Infographics, diagrams, flowcharts & graphs
  8. Checklists
  9. Mini games and competitions.

Tactic #2: Upgrade your career site

A perfect career site explains who your company is, what you do and contain information about your company culture, values and work environment. It also invites potential candidates to browse your open job positions and makes it easy for them to apply.

When was the last time you updated your career site? I don’t mean job ads. Did you publish the photos of your new office? Updated your employee page? Added new perks and benefits? Make sure to keep your career site up to date!

Tactic #3: Use social media

Social media recruiting is another important tactic used in recruitment marketing. You can use social media to find great candidates and promote your recruitment content.

You should start by building a social media recruitment strategy. You should also get familiar with the best tips for recruiting on the most popular social media networks: LinkedIn, Instagram and Facebook.

Tactic #4: Utilize employee advocacy

Encourage your employees to become your employer brand ambassadors. Ask them to write an article for your career blog, take photos of everyday life at your office and share it on social media, explain why they like to work at your company in a video or write a review of your company on Glassdoor.

Tactic #5: Experiment!

Measure the results of your recruitment marketing tactics. Once you find areas you want to improve, start experimenting to see what gets you the best results. You can use A/B testing, test different landing pages, job ads, calls to action, etc.

A specialized recruitment marketing software will enable you to automate, streamline and improve your recruitment marketing process. It is affordable, easy to use and our customers love it!

 

Top 5 HR Conferences to Attend in the Summer of 2019

Discover great HR conferences you should consider attending during hot, long summer months of 2019!  

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Best HR conferences to attend in the summer of 2019

If you’re looking for great HR conferences to attend in the summer of 2019, you’ve come to the right place. We’ve put together a list of the 5 best HR conferences around the world that will take place in the summer of 2019!  

Top 5 summer HR conferences

Here is a list of the best HR conferences taking place in the summer of 2019 around the world:

1. HR 360 European Summit

Date: 4 – 5 June, 2019

Location: Hilton Vienna Danube Waterfront, Wienna, Austria

Short description: HR360 is the meeting place for global and european HR leaders from the world’s biggest companies to share practical insights on how to boost the business bottom line. You can choose from more than 40 interactive sessions and listen to more than 50 speakers from IBM, Amazon, Microsoft, Vodafone, etc.

2. CIPD Festival of Work

Date: 12 – 13 June 2019

Location: Olympia London, London, United Kingdom

Short description: The CIPD Festival of Work brings together two unmissable CIPD events, the Learning and Development and HR Software and Recruitment shows. The result is a pivotal event that will power your working future. This event has more than 160 speakers, 300 exhibitors and 7 000 attendees.

3. HR Leaders Summit Hong Kong

Date: 13 June, 2019

Location: New World Millennium Hotel Hong Kong

Short description: HR Leaders Summit Hong Kong is the country’s premier gathering of HR professionals. This event is perfect for industry leaders at South East Asia’s who are interested to hear the freshest insights, exchange big ideas and expand their professional network.

4. HR Tech Summit

Date: 18 – 19 June, 2019

Location: Toronto, Enercare Centre Toronto

Short description: HR Tech Summit is Canada’s leading independent HR tech event. This event will feature keynote presentations, industry panel discussions, a contemporary trade-expo, tech talk & tech demo stage, main stage, interactive workshops, thought-leadership interviews, engaging activities, entertainment and more.

5. SHRM19 Annual Conference & Exposition

Date: 23 – 26 June, 2019

Location: Las Vegas, Nevada

Short description: This conference offers more than 200 concurrent sessions on different topics such as Workplace Strategy, Technology, HR Leadership, Talent Management, Compensation & Benefits, etc. SHRM Exposition is the world’s largest HR marketplace which provides access to thousands of solutions-providers in every industry. Lionel Richie concert is also a part of this event!

Bonus HR conference: Visit Bali!

And now a special treat – a great HR conference in the beautiful Bali island!

4th Asia Pacific HR Forum will take place at the end of August in Nusa Dua Beach Hotel in Bali! The 4th Asia Pacific HR Forum in 2019 is one of serial events annually designed to educate, develop, update, share and inspire today’s industry professionals about people, market, business which can help to determine a strategic planning in organization related with people and business.

Choose your perfect summer HR conference

Attending these HR conferences is an incredibly fun way to learn about the latest HR industry trends, best practices and useful HR tools. It is also a unique opportunity to network with other HR professionals from around the world!   

We can’t think of a better way to spend those long summer nights. So what are you waiting for? Pick a few of these HR conferences and plan your perfect summer getaway! 🙂