tips for writing an effective cold recruiting email

6 Tips For Writing an Effective Cold Recruiting Email

It all begins with a humble email. Written the right way, it makes candidates fall in love with your company even before they come on board.

Written the wrong way… Yours is not the only company looking for new people.

A great recruiter can persuade a hire even before they open a cold recruiting email. But to get to that point you have to invest a lot of time into building the right outreach strategy. There are several tips that will work for any kind of a recruiter.

#1 — Find a way to contact potential hires by email

Looking for candidates on LinkedIn? It might be tempting to send potential hires an InMail message. But InMails have some problems. You have a limited amount of them and many candidates don’t check their LinkedIn inbox.

But everyone checks their email. Sending an email shows that you care enough about a potential hire to find their address.

Recruiters on LinkedIn might be interested to check out LeadGibbon. It extracts business email addresses and exports them to Google Drive. A cold email has more chances to succeed if it’s in the right inbox.

#2 — Research comes first

You get a single shot to capture the attention of your candidate. It’s important not to skimp on research. Find out their interests, hobbies and previous experience. It all can be used to build a better relationship.

The research will help you understand whether a candidate is a good fit for your company. Jot down all the information you find, as it will be essential for personalizing your email.

#3 — Make your cold email as short as possible

Different recruiters make different cold email mistakes. But one is particularly widespread — a long email. Sending the full job description in an initial email is a great way to be ignored.

To make people read your emails, cut the fat. Explain how you found the candidate, why the position will be good for them and end with a call-to-action. Aim for 3-5 sentences. Consider using apps like Hemingway to check if your message is easy to read.

If the candidate is interested, you’ll have all the time in the world to discuss details in a follow-up.

#4 — Subject lines shouldn’t be dull

A generic subject line (‘Job offer’) blends with other emails in candidate’s inbox. Instead, try to find a way to make it intriguing — or even fun.

Here’s an example. Saw pictures of cats in your candidate’s Instagram feed? A subject line like ‘We at [company] are looking for a professional admirer of cats’ will guarantee you a positive reply. Think out of the box (here are some ideas to get you started).

#5 — Personalize, personalize, personalize

Cold recruiting emails is about your candidate — not about your company. Personalization doesn’t end with a subject line.

For example, compliment a potential hire on the blog post they published. This will show them that you’re following their work. You can also mention your candidate’s hobbies, side projects or mutual acquaintances. Building relationships is the best way to secure the hire.

#6 — Refute objections before they happen

Your cold recruiting email should be short. That doesn’t mean it should be meaningless. Use it to reference candidate’s doubts before they have a chance to voice them!

Here’s an example. If your candidate works in a much bigger company, they probably receive a big paycheck. To persuade them to switch, highlight why your project will be a better fit for their interests. This way, you’ll instantly position your offer as a dream job, which will overshadow smaller salary.

Start writing better recruitment emails, today

You can spend a lifetime trying to find the perfect cold email recipe. But the tips we outlined above should be enough to get you started. Research your candidates, personalize your message and find the appropriate channel to get in touch with them — and you’ll already be ahead of your competition.

 

Author
Steven Leadgibbon authorSteven is the Head of Content at LeadGibbon, a one-click tool for sales teams to find email addresses and other data for their leads. When he’s not busy with research for his latest article, Steve is binge-watching 80s horror movies or playing pick-up basketball with friends.

 

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The Importance of Targeted SEO to Your Company’s Visibility (& Linkability)

SEO has often been viewed by businesses as an ethereal, mysterious thing that a company does for you, and with a sprinkle of magic marketing dust, you are ranking number one on Google for the right keywords and your niche. However, good SEO has been made up of a number of the same things for several years:

  • Good Web Design: While this goalpost has moved over the years, from optimized for desktop to optimized for mobile, from high-resolution video and photos to speed of loading, a modern web design that is responsive and provides a good user experience is essential.
  • Good Content: A website must have good content, from product pages and descriptions to landing pages and blogs, content needs to be informative, well written, and user-friendly.
  • Backlinks: These can be paid, earned, and social. Google expects businesses to pay for ads, earn links from reputable sites, and appear on social media. Link exchanges and guest posting is one of the best ways to earn backlinks. While the search engine still claims social links and shares do not affect ranking, they certainly can have an effect on organic traffic, and there is some debate about when they might become a legitimate factor.  

There is a bit more to it than that. The smarter Google becomes, the more it looks at websites like a human user does. Artificial intelligence and machine learning mean that user experience and relevance will continue to mean more than they ever have. This means SEO work needs to be targeted, implemented with a deliberate strategy, and treated as a continuous process.

Here are some reasons targeted SEO is important to your company’s visibility and linkability:

The Need for Linkable Content

As mentioned above, there are multiple kinds of backlinks. They are paid, earned, and social. The number of paid links your site has can be absolutely controlled by your ad spend. However, earned links can be partially controlled and deliberately built, and social links can be encouraged but only minimally controlled by you.

What is the key to earned and social links? Your content. It also determines how effective any paid links you have to your site are. Simply put, you need linkable content. Category or service pages, product descriptions, and thin blog posts are not link-worthy pages. Years of experience have taught link building companies what linkable content really is.

Fortunately, in November of 2015, everyone got a look at the Google Search Evaluator guidelines at the time. They confirmed much of what we had already learned. Google and users look for a few key things in your content, and Google uses those things to help determine your page rank. It is known as the E.A.T. principle:

  • Expertise: Not only does Google look at your company, but at the author of the content to determine expertise.
  • Authority: This is in the part where links come in. Outbound links to authoritative content establish you as an authoritative source, as do inbound links to the content itself.
  • Trustworthiness: This is also determined by organic, authoritative links to your content and the accuracy of what you have written.

Not only does content need to meet the E.A.T. principle, but it should also be informative and well written. Remember: Content is also a part of user experience, and thin content produces high bounce rates, sending users looking for the information they need elsewhere. It certainly means they will not link to it on their own website or share it on their social media profiles.

What makes content linkable is how informative it is, the clarity of the writing, and how well it is optimized for both search engines and real people. Without content that is worth linking to, it is difficult to either build or earn links.

Researching Relevancy

How do you know if your content is reaching the right searchers at the right time? Fortunately, this is easier to figure out than it ever has been — and yet more challenging as well. There is more data out there about users and their behavior on the internet than at any other time in history, and nearly any business can access this data through some simple analytics tools.

This means not only do we know what our potential customers are interested in, we know how they interact with the internet. Beyond just demographic analytics, we have access to behavioral analytics which are much more powerful.

All this data not only tells us what our ideal customers are searching for but how they are doing it. This can be taken from the general fact that over 60 percent of Google searches are done on mobile devices, and more people than ever are completing purchases on portable devices as well. You can also determine what devices your customers search on most frequently, whether they are iOS users or Android fans, and how much time they spend reading a blog post, and even how many searches they perform for a product or service before they make a purchase.

What this allows you to do is to target your content more specifically, and even create different content that will appeal to different sets of buyers. Relevant content is much more linkable, whether you are earning those links organically, want your users to share it on social media, or are engaged in a link building campaign targeting specific keywords.

Creating a Strategy

Now that you know why linkable content is necessary and you have established what is relevant to your potential customers, you need to create a targeted content strategy. Why? It’s simple: Without targets and specific goals, how will you know if your linkable content is working?

So what is a content strategy? It is deliberately creating content to support your efforts to rank for a specific keyword or set of keywords, and building and working to earn links to that content. This usually involves several pieces of content of varying lengths and types, internal linking, good onsite technical SEO, and content that is well written and informative.

A good SEO company will not only help you with your onsite technical SEO and link building but can also help you with your content strategy and creating linkable content. This entire process, which you should thoroughly understand, takes a lot of time, and unless you have a capable team in your marketing department, the time and money an outsourced expert will save you is more than worthwhile.

Filling in the Content Gaps

So now you understand the need for linkable content, you have done your research and know what is relevant, and you have a content strategy. Now it is time to fill in the content gaps on your website. Whether you have a robust blog filled with content or are just starting out, once you establish your content strategy, you’re going to find that you have content gaps.

What is a content gap? They are areas where you are missing content that is essential to your content strategy. It is essential that you fill these gaps in order to satisfy not only Google but your potential customers. You need the linkable content in order for targeted SEO to be effective.

Want to rank higher in Google for critical searches in your niche? Want your business to be more visible to searchers? It’s all about relevant content that is part of a content strategy, linkable content, and then building links to that content. Those are all a part of targeted SEO, the key to your company’s visibility and linkability.

Security Measures To Employ On Your Company Property

Disasters and accidents happen. It’s an inevitable part of both life and of doing business. That’s why you should think of any financing of safety measures as an investment. An investment in the future, that will save you a great deal of grief and anger once and if tragedy does strike. Some of these can be introduced once you actually have your business set up, while some are only effective If you take them into consideration before you even open your enterprise.

We understand that this can be costly, but what costs even more, is damage control once you get robbed or once your assets get damaged. And while natural disasters and the malice of other people can’t really be controlled, you should do everything you can to minimize their effects over you. Below are some tips that you may find useful to keep your business safe.

The location

 

The first thing you should do is think about where you want to open your business in the first place. Of course, you need to take into account your budget and means, as well as any local competitors. So, if you can, try to avoid opening your company in a high-crime area. However, this can be more a matter of budgeting. For example, let’s say you want to open a company in Melbourne. You need to decide whether you want to buy quality automatic gates in Australia, and move into a seedy neighborhood, or pay a higher rate and forgo the gates (or whichever security system you choose). It’s essentially a balancing act.

An interesting thing to point out is that high-crime areas, while dangerous, tend to lack many businesses. So you may end up with very weak and soft competition.

What to get

 

Next, what equipment do you need. There are lots of items people get, but the most useful are usually steel security doors, alarm systems, and folding gates. Doors are pretty obvious, but gates and alarms still require a bit more deliberation. Folding gates are metal sheets that cover their storefront. However, these can be an eyesore, even in poorer areas.

Alarm systems are always a good idea, but they can be expensive. Cameras are an excellent choice for any retail, sales business. In fact, they should pretty much be mandatory. However, for office-based businesses, it’s enough to get a camera for each entrance, just in case.

Bullet-proof glass and safes should be set up in very high-risk areas, for business that have very valuable equipment. Furthermore, getting gates, fences, and other protection around the company yard will help ward off any would-be robbers. Hiring a security guard is even better.

Measures to implement

 

It’s not enough to just throw money at the problem, you also need to rethink the way you do things. First, think about all your electronic gadgets. These are very easy and popular targets, because of the ease and price at which you can sell them. Be sure that they are locked away safely. Never leave them unattended. The same goes for handbags and wallets.

Furthermore, promote security measures. If you have cameras or guard dogs, place signs everywhere to let would-be burglars know. This will make them think twice about infiltrating your place. Furthermore, let your staff know this as well. Promote security and safety-mindfulness.

 

Employee focus

 

Besides making your people be aware of all the safety measures you implement, you should also train them accordingly. Now, this is different from business to business, but they should essentially be trained in how to report and record malicious activity, how to follow security procedures (like locking and setting up the safety protocols), and how to deal with any aggressive individuals.

If you can, set up and promote safety training courses. Get an authorized individual safety coordinator to help you out. Here they can teach them how to handle an aggressive individual that may enter the place of work. It will also teach them how to safely handle money, how to stay safe when walking to their cars at night from work, as well as how to handle themselves.

Finally, you should teach them how to handle sensitive information. This is especially important for the IT sector. Essentially, cyber security measures, tricks and tips.

 

Conclusion

 

Getting robbed can be devastating and damaging, both for your finances and for morale. That’s why you should invest properly in setting up your office’s security system. We’re not talking about only an alarm system, but also getting the right gear, blinders, fences, gates. Furthermore, you should train your people accordingly. They should know what to do in case of danger, and how to handle sensitive information. If you follow these rules properly, you will definitely minimize any risk of damage or thievery.

STEAM Vs STEM: Adding Tech Skills to Your Resume

STEAM — science, technology, engineering, arts, and math —  is becoming a popular topic of discussion in educational institutions, but there is somewhat of a disconnect between education and the workplace. STEM careers prioritize technical skills, especially in the hiring process, which can make students rightly wonder what the point of additional arts and humanities training is.

In an educational environment, adding the “A” to STEM means students gain vital critical thinking, discourse, writing, and leadership skills, as well as greater understanding of arts and culture. This makes them excellent candidates for leadership and mentorship positions, and key allies in reducing employee churn. But when it comes to job applications, they know that recruiters and algorithms are both looking for mainly technical skills-related keywords.

The value of STEAM educated employees

Employees with a background in the humanities have a ton to offer, even (and especially) in technical roles. STEAM is about much more than learning art; the arts, humanities, and languages teach students about thought, logic, argument, ethics, and many other aspects of humanity. According to Concordia University the STEAM job market in the United States will grow by 14% by 2020, and even employers in highly technical fields are beginning to see its value. The arts give students a grounding set of both soft- and social skills, and arms them with different modes of thinking about the world. However, not everyone is convinced yet, and graduates entering the job market can be hesitant to express these skills in a job search.

If you’re into recruiting leaders, and people who improve the work environment around them, STEAM candidates are highly prized — or should be.

People don’t need to be in leadership roles for their leadership skills to be valuable. There are many different styles of leadership, and some of them don’t require a position of authority to be effective. Transformational leadership, one of the most effective styles, involves lifting up other group members and transforming the work environment to better achieve organizational goals and uplift other employees. Some of the most important characteristics of these types of leaders are emotional intelligence, mediation, and the ability to think in new and transformative ways. These are all skills honed in the study of the arts and humanities.

Another key trait possessed by people who have training in the arts is increased exposure to new and foreign ideas. These are people who have been taught how to learn, and learning is a skill in and of itself. So if you’re looking to hire people who will make learning new things a priority, who seek experiences outside of their comfort zone, and who will respond well to internal uptraining, the answer is STEAM.

If you’re looking for employees that will stick with you, and improve the performance of everyone around them, hire people with additional background in the arts and treat them right.

Attracting STEAM candidates

The trick is convincing students and job seekers that employers see those additional skills as valuable. It’s not enough simply to start looking for those skills. There are new generations of tech workers going through their training that need to be convinced to invest time and energy into the arts, or simply told that those interests are valid to pursue.

This means outreach during college career fairs, on websites, and on job descriptions. Start actively supporting and looking for the “A” skills in candidates by putting them into job posting descriptions. Start highlighting the value of these employees internally and externally, at company events and conferences, and build a culture of support and confidence.

As you build out culture and PR that values soft skills as well as technical skills, it may be necessary to retrain recruiters, interviewers, and adjust any keyword scraping algorithms. Many people groom their resumes specifically for certain keywords they believe companies want to see. A common strategy is to pick out keywords from the job posting into their applications. So changing those keywords is a great start.

In the end, the people you hire create your company culture. A culture infused with not only the skills that come from the arts, but the beauty and soul that comes from communities who are passionate about arts and humanities — that kind of culture sets employees and companies up for long-term success.

Moving Forward After Funding Failure

One of the toughest things about starting or sustaining a business is finding funding. Whether for a startup effort, an expansion, product development, or more aggressive marketing, every business needs money, and many times that means outside funding. There are a few ways to get outside money for your business:

  • Traditional Business Loans: Available from banks, credit unions, or small business administration and government loans, these are traditional ways of funding. Essentially, a business takes out a secured or unsecured loan and pays it back in installments with interest.
  • Venture Capital/Angel Investors: This funding comes from individuals or groups who invest in businesses in exchange for a percentage of profits and a portion of the proceeds if the business is sold or stock options if it goes public.
  • Crowdfunding: A relatively new method for business, this is when you use platforms like Kickstarter to get funding from those who are interested in your product or service.
  • IPO: When a company sells stock that is publicly traded.

There are other methods of internal funding and less conventional funding like seeking loans from friends and family. Essentially, for all of these different methods, you must prove that your business has either made money in the past or has the potential to make enough money to be worth investors’ time and money.

None of these methods of funding are guaranteed. So what happens when you go after funding and you don’t get it? Here are some keys to moving forward after funding failure:

Evaluate What Went Wrong (If Anything)

Depending on the type of funding you were seeking, there could be a number of reasons you did not get it. It is a good idea at this point for you to see the same issues lenders saw so you can fix them if possible. If it is not possible to fix the issue, then you might have to reconsider your growth rate or even your business idea. Here are a few things that could have gone wrong:

  • Your Personal Credit Score Is Too Low: When your startup is new, your business has no credit rating of its own. Everything is tied to you as the business backer. If your credit score is not stellar, a lender might see your business as a credit risk.
  • Your Pitch Did Not Inspire Investors: Investors hear a lot of pitches, and you should simply be prepared to hear “no” a lot.
  • Your Business Model Needs Work: While your idea might be great, you also need a path to making money, and yours may need refining before you apply for funding. You also may be losing money in ways that are not obvious to you but that investors see. Look for funding holes and repair them.

In his book, Lost and Founder, Rand Fishkin, founder of MOZ, reminds readers that when it comes to business, 5 in 10 will fail. Three of those that succeed will only make a small amount of money for investors, and two will make up for all the rest. Venture capitalists and even banks are looking for those two.

Even LegalZoom failed in their initial IPO before raising $500 million in their latest round of funding, which was designed to give current investors liquidity and move on to investors with a longer term outlook. Even large, successful companies have failed to get funding from time to time. Sometimes, it’s nothing you did wrong at all; you may just have asked the wrong people or at the wrong time.

Evaluate Where You Are Without That Funding

Just because you did not get this round of funding does not mean things are over. It is likely you are not out of business, but you will have to evaluate where you are now, as disappointing as that might seem, and where you need to go from here.

The first thing to do is look at your earnings now. This can also help with the previous step and determining what went wrong. Good accounting practices let you see if you need to scale back growth, return leased equipment, or take other steps to keep your business going. One of the most important steps to this is looking at your current cash flow. What kind of money do you need to cover your daily operations? Do you have that money coming in?

Secondly, look at why you wanted or needed that money in the first place. Was the need immediate, or was it to finance future projects that can be put on hold? If the answer falls into the second category, you can take some time to evaluate those projects and look for alternate funding sources or even shift your company focus.

Seek Other Funding Sources

No matter how you tried to get funding, there are other sources. If venture capital failed, you may have to look at loans. If one or both of those failed, you may want to look more creatively at some crowdfunding options. You may even simply want to look at other investors or banking options.

In business, a “no” often simply means you are that much closer to a “yes,” and that is no different with funding than with anything else. If one thing did not work, try another one. If you heard no, ask someone else, or reset once you have determined what went wrong and fixed it, and then ask again. This means expanding your network and practicing your people skills and sales pitches at conferences and wherever you go.

Even after funding failure, business is about moving forward, even if that means stumbling forward for a bit until you can get on your feet again. There’s no time to stop and wrestle with regret. A business that is not moving forward is already moving backward. Determine what went wrong if possible, take stock of where you are now, and seek other funding sources. This “no” may simply be one more step on your way to a “yes” and a successful round of company funding.

How to start your own Healthcare business?

Have you been planning to start your healthcare business for a long time? Are you unable to gain the proper comprehension for initiating the business in this field? If the answers are yes, then you don’t have to worry now as the article will be including the information of the aspect.

All you have to do is going through the information given below.

Tips for starting healthcare business

Gathering information about the business aspect

A lot of people who are intending to initiate their own business make their biggest mistake as they plan to get into it without even collecting the appropriate information. It is vital that if you want to run a healthcare business, then you must initiate from gathering the data.

Without gathering the information, you cannot expect that the business is going to be successful and will give you any results. You must be able to look after the finances so that beginning is smooth. Make sure to research about the business and situation in the market. You can even get in touch with the service providers of insurance.

In this day and age, there are consultants available offering the guidance that is priceless in regards to money. You can hire them for attaining the benefits. Therefore, before planning for the business, you need to be assured that all of the information is gathered.

Determine the structure of your business

The second step for your healthcare business is identifying the structure for your business. Healthcare is a business where one needs to ensure that everything is structured in an organized and adequate manner. Because if the structure will be inadequate, then expecting the enhanced result from the business is difficult.

healthcareitskills

You need to focus on the structure of the business equally like gathering the information. You need to assess that what sort of structure you intend for the healthcare business.

Deciding the business planning and strategy

Business plan and strategy is significant if you intend for the successful results. You must initiate making an idea of the business that is detailed. Make sure that the method includes identification of the requirement, CPT codes information with the anticipated reimbursements.

You must also include assessing things like what you should charge, anticipated growth rate, plan for business development and the strategies for marketing. All of these things are very essentials for starting healthcare business.

Location hunting

Once the other discusses steps are followed, then you need to search for the location where you can set up the business. There are a lot of things which you require considering while looking for such as a suitable area, distance from the populated area etc.

You need to see that the healthcare services are easily accessible to the patients. Also make sure to consider the prices, local reference sources, competitors in the location, and options for parking, accessibility and local demographics. Once of all these things are ensured then carry forward with the plan.

Get the paperwork done

The paperwork is significant for any business, and same is the case with the healthcare industry. Getting the paperwork done beforehand is something that safeguards you from any legal issues in the future. If you are planning to settle the business as a sole proprietor, then you should use your SSN or social security number for the tax.

simplybusiness

You can also contact businesses that specialize in insurance and get all things finalized for covering your business with the excellent policy of insurance. There are other things you require taking care of such as credentials, medical coverage, forms for patient etc.

Develop policies and procedures

Developing the policies and procedures in a proper manner is again an important step. You should ensure that once the paperwork is done, then you work on developing the policies and procedures. It will include policies for patients and staff.

Policies and procedures developed for the business help in confirming that the business is following the professionalism.

Recruit and hire staff

Another step that you need to accumulate in the healthcare business plan is recruiting and hiring the staff. Set the proper criteria and make sure that you hire the professionals. You can also hire freshers but then for settling the business this is not a good idea.

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You have to ascertain that hired staff is not only professional but also expert in their field. Always keep in mind that employee satisfaction is equal to the customer satisfaction. So, you need including specific policies but also ensure about covering the benefits for staff as well.

Funding

You require deciding about from where you must get funds for the plan of your business. You can consider taking small business loans as they are helpful for settling up your business at the initial level. There are a lot of banks and monetary institutions providing these loans.

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Funding is an essential step for any business so it must be properly planned. Thus, as we all know that healthcare business requires investment, so you also need funds for the successful plan.

Marketing

Marketing the business is one of the significant steps for any business and so is for healthcare as well. There is massive competition in the market; you must promote your business efficiently and proficiently. It is essential so that your business can reach out to the physiotherapist gold coast vast number of customers or patients.

You can also consider planning a website design for the healthcare business. It wouldn’t only help you in gaining more customers but also will help you in the better promotion for your business.

Put it all together

Starting a healthcare business can be, but with the appropriate plan and strategy, it is not that tough. First of all, you need require focusing on your project and dream as only then you can reach the level of success you wish for.

Tips mentioned above or steps are something that would help you in accomplishing the success for business you have been planning for a long time.

7 Design Tips For Your Startup Office

Workspace is not merely the place where people work, but it is a microcosm of its own. The design of an office space is by all means not trivial, especially for startups. For them, every little detail can make or break the newly founded company. Office space design can be used not only to boost productivity but the much-needed creativity which guarantees that the product or service provided by the startup will be a hit in the market. We have compiled a list of 7 design tips that you can use for your startup.

Colors

Choosing the right overall color is interior design one-on-one. When it comes to office space, then mild colors are the way to go. You can choose a shade to your liking, even orange or yellow. However, don’t implement tacky colors as they will distract the employees from the work beforehand. The safest option would be the color grey and all of its numerous shades. This can be coupled with brown furniture or black and white wallpapers.

Plants

Although office space is usually located in an urban area, that does mean that nature is unwelcome here. There should be plants all around the office if nothing, then at least small potted ones. If you really wish to make the space verdant, then use climbers that can be placed near window areas. They will act are sculptural ornaments and help the employees relax by reducing stress levels. This increases productivity and has many more benefits for the workforce.

Plenty of light

Placing plants in the office will ensure there is enough air, but there should be plenty of light as well. If the office is way high up in a skyscraper, make use of this by keeping the window panes unobstructed. Dim spaces make the workers sleepy or moody which is not the effect you want to achieve. Also, try not to pile up stuff inside the office since the impression of spaciousness and airiness is lost.

Mats

Your office should be trendy and modern. Believe it or not, but floor mats are the latest trend, so make sure they are in front of every door. Their sole purpose is not only wiping feet, but there are anti-slip and anti-fatigue mats as well. If the workspace is dangerous in any way, you might consider placing these around the hazardous area. Also, you can order personalized mats that the best employees could choose the design for each month, for example.

Books

Walls can be perceived as canvases for artwork, but there is an even better way to cover them. Order customized shelves that will be stocked up with books, and a lot of them. This will add to the uniqueness of the space and individuality you wish to develop in your employees. Additionally, they will have the opportunity to peruse through the books they like during the pauses. If you have trouble acquiring the books in large quantities, go to the local library, books are written off all the time. Some of them are even vintage-bound, which is another design point to adhere to.

Vintage and modern

If the office is all vintage styled, then you are turning it into a lounge for hipsters and not much work will be done. On the other hand, if it’s all modern, then it becomes too sterile for any creative work to be carried out. The answer is not in the extremes but in the balance between vintage and modern elements that will add a touch of luxury to the space.

The meeting room

So far, we haven’t discussed particular rooms inside the office. The reception desk and lounge areas have their importance, but it is the meeting room that should receive the most attention. This is the places where important decisions are made and where productivity and creativity should reach their peak. Design this room separately by choosing different colors and furnishing it differently from the rest of the office. If possible, make it more luxurious as well.

From the color palette to wall decorations, a startup office should be all about balance. Interior design should reflect the work-life balance you wish to accomplish in your employees. This way they will have a chance to be creative and show their full potential. Properly decorating the office space should be an integral part of any startup’s business strategy.

The Top 5 Reasons Why Sales Training Fails

When most people hear the word ‘sales’ the first thing that comes to their mind is ‘persuasion’. Yes, it is true that salespeople need to be persuasive in order to sell their products. However, it is difficult to persuade someone without understanding them first.

There is a science behind persuasion, and its Psychology. Knowing and understanding what is going on inside a customer’s mind is the key to finding the right timing, with the right words to say, to sell.

Having that said, don’t deep your toes into the water without these key takeaways of the infographic from Healthy Business Builder which details the 7 sales tips to understand the psychology of customers:

  1. Customers make decisions emotionally
  2. They’re egocentric
  3. Customers look for value
  4. You can never force them to do anything they don’t want to do
  5. People are suspicious by nature
  6. They want to experience the product immediately
  7. Most people are copy cats

To learn more about the 7 tips to understand the psychology of customers, check out the infographic below:

The Top 5 Reasons Why Sales Training Fails

 

10 Most Common Accounting Mistakes of Small Business

Many of us already know how time consuming and also expensive the errors are in accounting, if you make a mistake in the financial statement of your small business. You definitely need to stop making some common accounting errors to protect the small business of yours. Find an Local Accountant in UK, to do the accounting tasks of your small business for you.

As according to Buzz2fone.com, accounting error is very common but one should avoid any mistakes. There many things one can do to avoid this

Here are 10 common mistakes you should be avoiding:

  • Errors in Data Entry

All business transactions you record have to be complete and accurate. With erroneous information entries in account books, an inaccuracy of financial health becomes prominent. You will file government forms incorrectly which can lead to penalties.

  • Omission Errors

If you fail to enter a business transaction it will result in serious accounting mistakes. As you haven’t recorded some business expenses, it can lead to no tax reductions.

  • Too Much Time Spending on Tasks

Wasting too much time in an accounting process is not applicable as that time can be used to generate revenue. As you are small business owner you must focus on how to bring more money to your company.

  • Trashing Receipts

If you throw away any receipts, it destroys the proof of any transaction which might be required in some time. Receipts are required to show consistency in accounting books. To prepare for an audit, receipts are very important.

  • Mixing Business and Personal Funds

You must avoid using same accounts for both personal and business purposes. It can create mess your finances. Confusion of transactions will be big and it will be very difficult to handle.

  • Assuming Profits and Cash Flow as Same

When you are managing your finances you must treat the cash flow and profits differently. Though both cash flow and profit deal with the income and the expenses, measuring of money is different for them. Sometimes business owners confuse these two and think that they have more money than they actually do.

  • You Haven’t Reconciled Your Financial Books with the Bank Statements

Do not forget to make entries in your account book every time. You must double check your books to ensure their accuracy of data. When you fail to reconcile your finance books, it could lead towards such errors that might stay unnoticed for a longer period of time. It becomes harder to correct the mistakes if you leave them for long time. You can catch the mistakes earlier with bank statement reconcilation.

  • Failing to Go with the Budget

It is important to plan ahead of time but when it comes to running a business people often overlook that aspect. It is easier to plan your next move if you create a budget. Budget focuses on your goals. It helps to increase profits. With budget you get know where your money is coming from and also where it is going to. Adapting to change becomes easier for you if you make a budget.

  • Not Measuring The Progress

Never forget to notice the bigger picture of your business. You must know how you are doing in your business because otherwise you won’t be able to improve it. When you measure your business performances, you can spot both weak and strong points in your process.

  • Ignoring Signs of Needing Any Help

You must know when it is time for you to pass your accounting responsibilities to Accountants Services in UK. As your business grows you must delegate your tasks. You don’t earn money from accounting even if you invest time in accounting. Pass your bookkeeping responsibilities to an expert.

 

Tips for Successful Conference Networking

In order to do well in any industry, you need to know and have the support of the right people. No matter how independently you work, people are the key to success in every endeavor. Although chance encounters do occur, you don’t always meet the right people at the right time.

However, you can increase these chances by setting up a booth at a conference specific to your niche. With different influencers in your industry congregated in the same area as you, the odds will be more in your favor for developing these mutually beneficial relationships.

Being at the right place doesn’t necessarily mean all these things will happen, though. You’ll need the networking and conversational skills to back you up when you meet a potential customer or partner at a conference too (even if you’re a bit more on the introverted side). Here’s what you need to know to up your conference networking game.

Don’t Skimp on Booth Design

A lot can be said about a person by the way they design their booth. When you have a booth at a conference, how your setup looks is just as important as your own wardrobe. No one will want to start a conversation with you if you look like you put no effort in your appearance.

The same is true for your booth. If you put little work into the aesthetics of your booth design, you won’t attract many people — especially if it looks like it was made the night before or is bland in style. In order to catch people’s attention, you’ll need booth banners and a striking design to flag people down.

Remember, your banner and booth materials are an extension of your brand. If anything is incongruent with your brand image, people will be confused about who you are and what you’re doing at the conference. So double check the colors and and fonts you use match the same ones as your business and other marketing materials; you always want to be more proactive than reactive.

Keep things simple and easy to read as well by designing your booth in a way that showcases what your business is about. Don’t let your message get lost in a cluttered design. Also have your audience in mind when creating your booth and banner.

Use graphics and language that appeal to your target audience so that your setup is the one they’re attracted to the most. Look into applied psychology and color theory, too, and see which shades and hues communicate the message you want your company to evoke while still being pleasing to the eye.

Have size in mind as well and make sure the promotional materials you use are large enough to catch a crowd’s attention while still conforming to the size restrictions of your booth area. Placing your booth in a good light doesn’t hurt either by utilizing lighting equipment that accentuates your display and brings attention to areas you want people to see most.

Overall Best Conference Practices

Once you’re at a conference, it won’t do hoping for the best that the right people will come to your booth. You need to prepare and devise a plan to best utilize your time at the conference. By first seeing what the conference’s schedule is, prioritizing and managing your time for the workshops and panels you want to attend will be that much easier.

Also see which topics will be discussed and which speakers were invited so you can do further research on the two to increase your chances of forming a connection with the influencers speaking and attending. You may not be able to do everything you want at the conference, so determine which events are a priority and which can be missed if you don’t have the time.

Have someone man your booth at all times as well so that your station is not left unattended while you visit various events. It helps to familiarize yourself with the location of the conference and where each activity will occur too. Knowing how long it will take to walk to certain panels and workshops will help you determine which ones you can get to in time, and having a familiar idea of where the conference is and where you can park will ensure you’ll arrive on time.

Don’t forget to schedule in break times for rest and food yourself, either. You won’t be impressing anyone if you’re exhausted or your stomach’s growling through a whole conversation. Speaking of conversations, leave some time for exchanges with other attendees as well since the whole point of you being there is to network.

If you have questions about what you should wear, look at past conference pictures on their website to get a feel for what the dress code is. You’ll want to be comfortable since you’ll be on your feet for a good portion of the day. Check the weather as well so you can plan your outerwear accordingly. Layering up is another good idea since different rooms can be set at different temperatures.

Lastly, consider other items you will need to bring with you to the conference such as a laptop, chargers, pen and paper, and business cards.

Talk the Talk

Once you have a plan of attack, you need to brush up on your networking skills. As you can see, networking is one of the top ways agencies drum up new business.

That being said, there are a lot of people vying for the same relationships you want to cultivate, so it’s up to you to distinguish yourself from the rest. Do this by being more eager to help the other person rather than having them assist you. Showing a genuine interest in the other person will make your more noticeable than a person who only asks for what they want.

Networking isn’t a one-sided relationship. It takes the efforts of two people trying to connect with one another. So be a good listener and ask them questions about themselves. Honesty is truly the best policy when it comes to networking, so speak the truth about yourself to build a solid foundation of trust between you and your contact.

Be consistent with who you are as a person both professionally and personally as well. People have a knack for discovering inconsistencies when talking with a person. Getting caught in an untruth can seriously damage a budding connection.

Also remember to continue the conversion long after the first encounter by consistently following up with them. A true networking relationship only grows and prospers if you put in the work to stay in contact with them.

Take Advantage of Hiring Opportunities

Although you may be going to a conference to form beneficial business connections, don’t forget to network with people who want to form connections with you as well. Especially when you’re hiring your first employees, it’s important to start your hiring process right by recruiting the best and brightest first instead of ones who will just do for now.

The kind of people you hire in the beginning will ultimately encourage or halt the progress of your company altogether. Hiring has a domino effect in that the employees you hire will recommend and attract other employees like them to your company, so it’s best to give yourself a good headstart and hire the most qualified candidates you can find.

Individuals attending conferences will most likely have the qualities you want in an employee, so keep your eyes open for potential hires at these events. It’s good to think in the long-term when considering a prospective employee as well since your business will have to deal with the consequences — negative or positive — of each hire you take on.

You will have to be the judge whether or not the skill sets a person possesses will benefit you just now or many years down the road. It’s also important that you like the person you’re thinking about offering a position to. Company culture is a key part to business success.

If people are miserable with the coworkers they have to collaborate with, this will only lead to setbacks for your company. After all, why would you want to hire someone you don’t like? Employees also work their best and come up with their most innovative ideas if their work environment makes them feel comfortable and encourages research and development that way of thinking. According to HR Gazette, “48% of human resources and recruiters and managers believe that technology helps them make better decisions.” 

Even with the best intentions, many startups and companies fail — but that doesn’t mean failure has to happen to you too. Attending and setting up a booth at a conference is a great way to find lasting and beneficial connections.

However, you can’t just walk in and expect great results to happen. By investing in your booth design, putting together a conference game plan, and brushing up in your networking skills, you will form relationships that will help you and your company progress far into the future.