What Factors Can Influence the Marketing Strategy Success

One of the fundamental aspects of growing your business is building a marketing strategy. 

In the era of artificial intelligence, automation, and hyper-personalization, brands need to build strategic and data-backed marketing plans.

They should not focus on mere brand promotion. On the contrary, the emphasis is on driving seamless user experiences. 

Now, many internal and external factors may impact the success of your marketing strategy, including your budget, operational issues, corporate objectives, business culture, legal compliance, etc. 

In this article, you will learn about the core factors that determine your marketing strategy success. 

The Understanding of your Target Market

To build a successful digital marketing campaign, you first need to determine which audience groups it should target. For example, targeting Boomers and Gen Z requires different approaches.

If you are not sure who you should target, start by looking at your current customer base. Who are your current customers? Analyze their common characteristics and interests. Do they have any interests, needs, and problems in common? 

Pay attention to your competitors, as well. Which audience segments do they target? 

You can figure out the demographics of your target audience, such as their gender, age, geolocation, education, family status, employment status, etc. 

Next, collect customer psychographic data, such as their hobbies, interests, problems, etc. Seek their feedback via customer service channels, online surveys, social media pools, and quizzes.

Based on demographic and psychographic data, you can start building your buyer personas. They represent detailed descriptions of your perfect customers – all written as if the persona was the real person. 

Only by knowing who your target audiences are can you create marketing campaigns that resonate with them. 

Omnichannel Customer Experiences

In the IoT era, customers rely on various channels and devices when consuming content and communicating with brands. Unsurprisingly, they expect businesses to meet them where they are. 

Therefore, building an omnichannel marketing strategy is not optional. It is essential for any brand wanting to succeed in the hypercompetitive digital marketing landscape. 

First, remember that the number of customers using fast internet 4G connections, smartphones, and voice search is rapidly growing. Your website needs to align with their interests. Therefore, keep testing your website for mobile-friendliness and hire web designers to help you deliver exceptional user experiences across all screen sizes.

Having a mobile app for your business may also be a great marketing move. It allows you to create simpler buying experiences, inspire customer referrals, and build loyalty programs for your repeat customers. Above all, a mobile application minimizes the gap between your online and offline marketing strategy. 

The Starbucks rewards app is a perfect example of omnichannel experiences. Customers get a free rewards card to use when making purchases. Unlike traditional loyalty cards, Starbucks allows you to check your rewards points and reload your card via multiple channels, including a website, phone, in-store, etc. 

Social networks, email marketing, AI chatbots, live chat, and seamless customer service are also inevitable elements of your omnichannel marketing campaign. To build a consistent brand presence across these channels, consider composing a detailed brand style guide for your marketing and design teams to follow.

Personalized User Experiences

In the age of big data and artificial intelligence, customers have become more demanding. They expect brands to provide highly relevant and individualized purchasing experiences. Statistics back me up on that. According to Accenture, 91% of customers are more likely to shop from brands that deliver relevant products and content.

Therefore, creating generic, one-size-fits-all campaigns to target your audience does not cut it anymore. Segment your audiences into narrower groups based on their demographics, interests, or purchasing habits.

One such example is email segmentation. Rather than creating a single newsletter for everyone on your list, break it down into smaller segments. 

Data Analytics and Reporting

In 2021, relying on your gut instinct is not enough to succeed in marketing. To build a marketing strategy that converts, you need to set clear marketing goals and KPIs. Above all, you need to choose the right marketing metrics to track the success of your marketing campaigns.

Digital Marketing Analytics and Reporting

Fortunately, with the wide range of digital marketing analytics tools, you can monitor almost every aspect of marketing. With the help of this data, you can analyze marketing success in real-time and take action immediately. 

To streamline the data monitoring process, you could also invest in reporting tools. They integrate with your email marketing, SEO analytics, PPC analytics, and social media analytics tools, allowing you to create custom dashboards and track your marketing metrics from a central location. 

Predictive Marketing Analytics

Predictive analytics is a branch of advanced analytics that leverages big data to predict future events. Its goal is to analyze historical and transactional data to identify patterns in customer behaviors and help you identify future risks and opportunities. 

You can use predictive analytics to improve many fields of your marketing strategy. For example, it plays a fundamental role in lead scoring, allowing you to classify leads based on their readiness to purchase. Once you learn what types of content resonate with different audience segments, you can also use ML to create targeted content marketing and distribution campaigns.

Over to You

Many factors determine the success of your marketing strategy. Apart from your company’s marketing budget and team, focus on the optimization of the marketing tactics you apply. 

By getting to know your target market and adapting your brand presence to their interests, you will build trust with them, increase sales, and encourage loyalty. 

I hope these insights will help you build a thriving marketing strategy!

recruitment agency

5 Tips to Start Your Own Recruiting Agency

Screening for applicants has become a complex task, to which most companies fail to devote the proper time and strategizing. Without performing this task properly, however, brands risk reducing employee retention and boosting turnover, in an attempt to find people that are fit for the position. Add to that, it’s difficult to build up a healthy corporate culture and sustain their brand voice consistency when too many people leave and shift from one post to the next. In an attempt to resolve these and many other recruiting issues, modern-day companies gladly collaborate with HR professionals to help them select the finest people.

If you fit the description and you have had ample experience in finding the best candidates for numerous companies, you’re on the right track to set up your own recruiting agency. That major step forward in your career opens up a slew of opportunities to expand, collaborate with other HR professionals equally good at what they do, and it grants you a chance to build up your presence. Should you decide to do just that – here are the most vital steps to help you start your own recruiting agency and succeed. 

Determine what sets you apart

As someone who understands how hiring works, you also know well that your own competitors know what they are doing and how they can best attract potential clients. So why should someone choose you and your services instead of someone who offers the same, but perhaps at a slightly lower price? You need to make sure that you have an edge, that unique value proposition (UVP) in the industry that will help companies understand what kind of value you bring to the table.

Maybe you specialize in well-structured online onboarding and hiring for remote collaboration, or perhaps your expertise lies in hiring for highly specialized medical fields. Take your time to clearly outline what makes you different from all other recruiting agencies, and how you can make the lives of those companies simpler. 

Choose a particular niche

Hiring for the construction industry and for the IT sector is certainly not the same. People need to meet different criteria, your options in terms of interviewing are different, and you definitely need some first-hand knowledge of the industry to be able to disqualify unfit candidates and filter out the best of the best. While most HR recruiters tend to try their hand at different fields, it’s best to narrow down your own agency to a specific target group and provide a specialized solution for it. 

Also, check if there are specific legal regulations and licensing requirements you need to compile for your agency to work in that particular sphere. Some kind of compliance is usually mandatory, and by showcasing that you have the necessary permits, you’ll be more likely to attract clients. Combine compliance with expertise in a specific industry, and you’ll increase your likelihood to succeed in the manifold. 

Build and maintain your online presence

As an agency, it’s your obligation to give your potential clients a glimpse into your capabilities, your brand promise, and your credentials. All of that should begin with a stellar website, particularly if you have case studies to publish, certifications to show, and if you want people to establish an emotional bond to your brand. As a professional, you have the advantage over faceless corporations to actually build a deeply personalized brand, and thus a personalized online experience to attract your target audience more easily.

Start by choosing a personal domain together with a personalized .me extension that can help humanize your digital presence and make your site much more relatable. If people already know you by name, this will help grow your professional reputation even further, so blending your name with a general industry term such as “recruiting” or “hiring” can be extremely helpful. People will immediately know what your agency is all about, but they will also recognize that essentially human and personal aspect of your brand.

Set up a strong budget

Every business needs a strong budget to kick off all operations and processes without too many hiccups. You’re bound to come across setbacks, for sure, but setting aside the necessary funds to run your business will help you ensure a more stable beginning for your company. 

Funding for entrepreneurs can be difficult to come by today considering the circumstances and the still ongoing health crisis, but you need to prepare the budget before you launch your business. If you have completed the first couple of items on this list, then you already have your UVP and you can try securing relevant investors, too. A promising company will surely attract funding with the right business plan at hand.

Prepare a thorough marketing strategy

Ultimately, you want your business to be visible and for people to be able to see how you work. To impress your target audience, and to be able to work with clients from all over the globe, especially now that remote hiring is growing in popularity, you need a strong marketing strategy.

Include a social media strategy that will help you engage with your audience, both through direct messaging, but also with your informative content posts. Post ads when your budget allows, but most importantly, work on establishing a strong presence in your industry by posting quality content in various formats, setting up email campaigns, and publishing relevant news. 
Hiring the wrong people in this day and age, when remote and international collaboration dominates the workplace, is one of the costliest mistakes a business can make. If you have managed to help companies avoid this issue and you have a strong track record in recruitment, this is your opportunity to help connect worthy candidates with strong brands and at the same time build a reputable business in your own name.

Opening the Office vs Working Remotely: Finding a Compromise

There are no two ways about it: the COVID-19 pandemic has brought havoc to hundreds of workplaces around the globe. Many have been forced to send employees home out of health concerns and those that have stayed open have put themselves and their employees at risk. Beyond that, most are dealing with boom-and-bust style business as customers either avoid their stores or buy in bulk to limit their exposure. 

 

To say a company hasn’t been impacted in some way would be naive.

 

Now businesses are under more pressure than ever to reopen. As already limited and confusing federal and state aid expires, most companies are finding themselves forced to decide between paying the bills and putting employees and customers at risk. Finding creative ways to strike a balance between staying remote and opening the doors has become a goal of most successful businesses.   

Staying Remote

Pros

There are certainly pros to staying as remote as possible. The primary one being that you are prioritizing employee safety and encouraging them to look after their and their family’s health. Focusing on taking care of employees and promoting a safe workplace for everyone is a valuable bonus both for employees and customers — some employees even love working from home so much they are hoping to do so permanently

 

Additionally, modern technology allows for employees in many sectors to do their jobs completely online. Likewise, employers can encourage their employees to capitalize on technology to keep track of their mental and physical health. The mental health aspect can be especially valuable when they are stuck working from home.  

Cons

Of course, there are some cons to stay remote as well. The biggest most employers are worried about is a decrease in overall productivity. This can come from several things such as an employee’s inability to easily communicate and collaborate with co-workers and partners. It could also be a problem associated with the many distractions that come from working from home. 

 

Many employers also feel as though their company culture is suffering while employees are working remotely. It can be challenging for employees to feel connected and part of a supportive workplace community. Fortunately, there are some ways to help maintain company culture while working remotely

Opening Offices

Pros

However, for some employees, the ability to get everything done while having employees work remotely is elusive at best. Some jobs simply require in-person service. For businesses that require some level of human interaction, opening up can be the only thing that will keep you afloat. And it might not be a bad thing — many people are eager to interact with their favorite stores in some way, even if it isn’t traditional.  

 

Many of the reasons that business owners are hesitant with continuing to work remotely are also major pros to reopening. You can more easily monitor the productivity of employees and work towards rebuilding company culture. The idea of moving back towards normal is also tantalizing and there are plenty of ways to be successful in reopening

Cons

The big elephant in the room for reopening is the risk of a Covid-19 outbreak in the office space. Forcing employees to come back and having an outbreak could bring all sorts of legal challenges to your business. This is especially true if your employees are completing high-risk jobs without proper protections.

 

Additionally, it can be a real issue for your company’s image down the road. Customers are not itching to go back to businesses that have experienced a COVID outbreak even after the risk has been mitigated. Choosing to open the doors too soon — especially with the massive rise in cases across the U.S. — could spell disaster for the company.  

Making a Decision

Deciding to keep employees working remotely or sending them back to work and reopening your public-facing business is really difficult. There are plenty of pros and cons to each choice, many of which could make or break your company. As you weigh your options, think about the risks, benefits, and needs of your company.

 

Don’t be afraid to get creative with your options either. To keep their businesses running, some companies have altered their products and services to make things that are in demand like hand sanitizer while others have greatly boosted their online services. Striking the right compromise may also involve switching things up for employees such as half coming into the office while half remain working from home. 

 

Weigh the pros and cons, choose what is right for your business and your employees. Sooner or later we will adapt and get through this difficult time and many companies will be better off for it. What have you been considering as a business leader and what has led you to make the decisions you are making?

2020 The Year of Remote Work

It is only June, and thanks to COVID-19, people have declared 2020 as the year of remote work. While telecommuting seemed beyond reach in most industries only a few months ago, this year it has become a necessity. The pandemic has forced employers to come up with novel and successful ways to keep their businesses afloat. For this reason, many companies have asked their employees to work from home. Google has taken the whole matter a step further and advised remote work to its workforce for the rest of the year. Even though some might struggle with this work mode, it is actually quite beneficial for both employers and employees.

Most employees are used to going to work and spending eight or more hours in the office. At first, the sudden change of routine may be strange for them. However, once they recover from the initial shock, they stand to gain quite a lot.  Working from the comfort of their home can considerably boost their productivity and performance. Also, it can have a huge impact on their mental and physical health as well.

The employees no longer have to waste their time commuting. They will be more punctual because traffic jams and parking spaces don’t pose an issue for them in the morning. Once they log on to the selected platform, they are in the workplace ready to reach their daily goals. As a result, travel and accommodation expenses are significantly reduced. If the companies ultimately switch to this work mode, it will bring substantial benefits to the environment too. The reduction of toxic emissions and pollution raises awareness on environmental protection.

What worries employers the most in this situation is employee productivity and performance. There are many distractions at home and most employees are forced to turn their space for relaxation into an office. However, with the right internal communication app, the employers have nothing to worry about. Effective communication is one of the pillars of a successful business. These collaborative business solutions keep everyone well informed and on the same page. Dropbox, Google Hangouts, or Google Drive allows employees to communicate and cooperate on different projects and documents simultaneously. The social aspect of the workplace isn’t neglected as coworkers now use online group chats instead of the good old chatting by the water cooler. Still, for boosting employee performance, everyone has to agree on the preferred communication tool. Forcing tools and channels might cause the opposite effect.

While it seems the pandemic is coming to an end, its consequences are yet to be felt in the months to come. Among good things to come out of this mess is definitely a stronger bond between colleagues. When employees have good work relationships with their coworkers and managers, it positively reflects on the business. Friendship and team spirit largely contribute to creating a healthy work environment. Working under such optimum conditions improves employee productivity and spurs their collaboration. Managers now than ever have to invest time and effort in team building activities and a pleasant work atmosphere. As a result, the employees will maintain their sense of belonging and actively contribute to reaching the corporate aims.

In the long term, remote work may change the whole attitude about work and provide some new perspectives. Millennials are swooping in and along with talent, come with certain expectations about the workplace and work process itself. One of their priorities is having a healthy work-life balance. For this reason, the younger workforce is largely attracted by flexible schedules and working hours. This would enable them to provide for themselves and their families while also pursuing other activities. If the companies want to keep and compete for top talent in the future, they have to make fundamental changes in their management. Allowing the employees to plan their own schedule might prove to be crucial when offering jobs to potential associates. Similarly, instead of being compensated for the hours they spent working, they would like to be rewarded for their accomplishments.

To conclude, due to the unprecedented situation, most companies have started working remotely. Although it seemed quite a challenge, employers have discovered numerous perks of this work mode. Employees are right on time for work and the commuting expenses are significantly reduced. On the other hand, what is boosted are productivity, communication, and collaboration. Through proper communication channels, everyone gets timely updates. As a result, they complete work tasks promptly and without any delays. Besides, remote work enhances work-life balance which is one of the top priorities of the millennials. Their work-related expectations will without a doubt, shape the workplace and the whole work culture in the years to come.

Tips for Reopening Your Business in the Wake of COVID-19

Employee safety in the wake of COVID-19 is more of an issue than ever before. With the concerns of the pandemic atop the economic difficulties of reopening a business or starting a new one, human resources now means giving employees and coworkers the tools to stay safe and maintain social distancing.

 

No matter the challenges, you can create an office space that is safe, sustainable, and functional. All it takes are the right steps and tools to help you open or reopen your workplace post-coronavirus. 

 

Here are five tips for reopening your business safely and successfully:

#1: Write or Rewrite Your Business Plan

Whether you are planning to start a business fresh or are restarting after COVID-19 shutdowns, the pandemic has changed many factors. Reconsider how you’ll conduct business and employee procedures from the ground up. This means reworking your business plan. 

 

A business plan can include everything from long-term goals to the structure of day-to-day procedures. The most important factor involved in the business plan are the financials. From a value proposition to financial projections, the state of the pandemic economy has likely affected your plans. Rework your business plan when starting or restarting a business to set clear and updated expectations for yourself, your employees, or your investors. 

 

#2: Calculate the Costs

 

Successfully restarting a business after the pandemic comes down to a realistic calculation of the costs involved. Take inventory of all expected expenses that come with returning to an office space, potentially onboarding new employees, and restructuring for social distancing.

 

Use a helpful budgeting tool to take inventory and calculate these costs. Mobile apps and digital tools help you keep track of all expenses on the go as you work out a realistic cost analysis.

 

Take advantage of the mobility and flexibility offered by budgeting apps as you consider the costs surrounding reopening maintenance, furnishings, equipment, personnel, and so much more. 

 

#3: Factor in Reopening Procedures

 

With a physical office location, you need to take into account the maintenance procedures that will be required before moving employees back to the office. The Centers for Disease Control and Prevention (CDC) list the dangers of a dormant building, citing the risk of mold and Legionella. Prevent problems by taking the proper steps when returning to the office. 

 

Start by developing a plan for water management and ensure that the water heater in your building is functioning properly. Then, flush your water lines with hot and cold water. This is vital in killing Legionella growth and replacing all water in the building’s piping with fresh, clean water. 

 

Follow up with ensuring that all water storage and maintenance systems like cooling towers, sprinkler systems, and eye wash stations are clean and functional. Finally, disinfect all water fountains and features.

 

There are costs associated with these necessary procedures that you’ll need to prepare for and document, but completing them helps guarantee employee safety. 

#4: Redesign Your Space

Your original office layout likely isn’t up to the standards of a post-COVID social distancing world. This means a redesign of your workspace, including areas you might not have considered. Not only should the office layout be managed to maintain a distance of six feet between employees, rooms, and walkways that typically saw more traffic should be adjusted for the new normal.

 

Create indicators in hallways and bathrooms to maintain one-way traffic or individual use so that your coworkers aren’t in close quarters when they don’t have to be. Breakroom furniture and layouts should be adjusted to accommodate fewer individuals at a time. Sanitization stations and equipment should be accessible and neatly organized.

 

A comprehensive redesign will allow the members of your team to keep a safe distance while maintaining functionality but take the opportunity to have fun with your work environment. Consider redecorating with sustainable decor. Add some plants. Integrate color. Create a fun, thriving workplace despite the added anxiety of social distancing rules that will help your employees and coworkers adjust to the new normal. 

#5: Focus on Employee Safety

First and foremost should always be the safety of those working in an office. Consider measures you can implement to enhance employee safety and combat the pandemic. 

 

There are many different strategies you can integrate into your redesigned business plan; here are just a few ideas:

 

  • Contract healthcare professionals to monitor temperatures of those entering the building
  • Educate and be consistent on proper facemask procedures
  • Provide sanitizing equipment and individual office supplies to reduce sharing
  • Limit the number of employees on break and in shared spaces at any given time
  • Allow able employees to work from home
  • Integrate smart solutions for visitor monitoring and employee security

 

Start with your broad business plan and narrow it to specific ways you can maintain employee safety. In the wake of COVID-19, businesses need to implement every policy they can for team member comfort and morale. These are but a few suggestions for a safer future. 

 

By following these strategies to redesign your business before opening or reopening, you will provide your team with a safe office environment with the resources they need to be successful. 

 

How To Ensure You’re Providing Employees With a Healthy and Safe Workspace

It may come as somewhat of a shock to most of us, but workplace safety is actually a pretty substantial issue in the United States. For a developed country, we have a lot of preventable accidents happen — nearly 7 million workplace injuries per year! This number certainly doesn’t include all of the times employees feel like they have to take unnecessary risks to get a job done or fail to report relatively minor injuries and close calls. 

Obviously, as a manager, one of the most important things you can do is take steps to ensure your employees are working in a safe and healthy work environment. Where there are inherent risks, it is your duty to educate employees and put forth an effort to mitigate them as much as possible. Beyond just physical health, this also means providing a safe place mentally and socially as well. 

 

Especially in the era of COVID-19, taking the time to assess risks and make calculated efforts to limit health disasters is of the utmost importance. The challenges may be different, but ultimately the responsibility is the same. 

 

Here are some things you can do as a manager to help ensure a safe and healthy work environment for all of your employees. 

Encourage a Culture of Safety

It isn’t always easy to encourage employees to take workplace safety seriously, If your company has been fortunate enough to have avoided injuries for quite some time, it can be easy to become complacent. In these situations, one of the best things you as a manager can do is lead by example. Take safety seriously and do your best to encourage others to do so as well. 

 

Education and constant reminders are some of the best tools for building an atmosphere of safety. Take steps to ensure that all employees are properly trained and have received the appropriate equipment to complete their jobs prior to them starting work. In addition, put signage and other forms of visual reminders where people will see them regularly. 

 

Some of the most common workplace injuries come from tasks that employees do nearly every day without an issue. It can be in the form of an object falling on them, repetitive motion injuries, strains, overexertion, or overexposure to loud noises. As a manager, encourage employees to take the time they need to do the job effectively and safely without rushing. Frequent breaks to rest and stretch can also help. 

Promote Personal Health

No matter what you think is going on in one of your employee’s lives, chances are you don’t really know or understand the whole story. Employees could be dealing with all sorts of hidden issues or unseen disabilities that make work more challenging than it should be. Although personal issues really shouldn’t be allowed to impact work performance, we’re all human and occasionally things leak over on accident. 

 

As a manager, strive to help employees promote their own personal health in any way that you can. For instance, make sure you are ADA compliant and capable of supporting all employees no matter the situation. 

 

Likewise, encourage employees to do small things that will benefit their health in the long-term. For instance, taking regular work breaks and going on walks can relieve stress and help tense muscles relax. If possible, work towards offering wellness programs and health-related perks to employees such as gym membership discounts or free yoga classes once or twice a week during lunch. 

Create a Friendly Atmosphere

The atmosphere of your workplace is a commonly undervalued factor when assessing the health and safety of a workplace. It may not seem obvious, but a negative company culture or a few tasteless or rude employees can completely change the tone of an office space. This can lead to decreases in employee satisfaction and productivity as well as increase feelings of stress and anxiety in the workplace — neither of which should be present in an employee truly feels safe. 

 

One of the big things you can do as a manager is spot problems early and work towards addressing them before they blow up. Encourage the use of inclusive language in the workplace — this can help employees feel less alienated by coworkers with different values and more part of a larger team. If disagreements do arise, work through them as a neutral character and try to address them with empathy and compassion. 

 

The role of employers is changing when it comes to workplace safety. Twenty or thirty years ago safety may have only included physical health; now it includes not only physical health, but mental health, inclusion, protection from harassment, and cybersecurity. As a manager, this means there is a lot on your plate when it comes to the health and welfare of your employees. 

 

***

 

Workplace safety is a serious issue in many workplaces. Managers must work to encourage an atmosphere of both physical safety, equality, and inclusiveness in the workplace. It isn’t always an easy task, but it can be a rewarding one at the end of the day. 

 

The Pros and Cons of Buying a Franchise

Most would-be entrepreneurs consider buying a franchise as an interesting business opportunity.  This is mainly because you get a chance to be your own boss from the start and don’t need to start a business from scratch. Also, when you start a new business you are faced with a  lot of unknowns, whereas with a franchise you get a successful model that is already in motion.

Although franchising offers several advantages for most would-be business owners, there are some disadvantages you should be aware of, before deciding to buy an existing franchise.  It’s a decision that shouldn’t be made overnight and the key thing to remember is that the popular notion that franchises are less likely to fail than other businesses is just a myth. Running a franchise is also hard work and you need to be prepared to operate your new business based on someone else’s rules.

In this article, you find some basic pros and cons you should be aware of before embarking on a journey of buying a franchise.

The Pros

Startup stage skipping

Just like with most things in life the beginning of a new business is hard.  At the startup stage, you need to write a business plan, do market research, test your product, and if the testing goes well, scale it. When you buy an already established franchise you are able to skip these sections.  The whole system has already been tested and it has proven itself to work and so basically you need to apply an established system to your market.

Name recognition

In the beginning, it is always difficult to get your customers to recognize your brand.  With a well-known franchise, you already have a name that people know and trust. So, when you purchase a franchise most of the work is already done for you, and customers know what to expect.

Lower risk

Most established franchises have the backing and support from large and established corporations. Most of these corporations have already tested business models in different markets across the country and are without a doubt effective. Because of their history of success getting a loan for a buying a franchise is always easier than getting a loan for starting an independent business. Banks are always more eager to invest in an existing franchise than in a new business that hasn’t had an opportunity to prove itself in the market.

Training program

Every successful franchise has an easily replicable system. This includes employee training on how business is done at every location. New employees will get on-site training on opening procedures, daily procedures.

Marketing and advertising

Naturally, when you purchase a franchise, you will be required to invest your time and money in

Marketing and advertising. The big advantage is that the franchises themselves will promote your business through nation-wide campaigns that will be broadcasted on TV, radio, and online.

Be sure that you will have a dedicated input from your franchise on how to create and execute your own effective campaigns. What they may also provide is a marketing plan that will cover market analysis, sales forecast, and budget.

Gain increased purchasing

The main advantage every big business has over small businesses is their access to increased buying power. Franchises often purchase large amounts of inventory on behalf of their franchisees, which means you will acquire these major assets at a low cost. Also, you will benefit from your franchisor’s deep-rooted relationship with suppliers.

Access to financing

The biggest obstacle in buying a franchise is naturally the price.  Although the exact cost differs depending on the franchise,  there are franchise fees that cost hundreds of thousands of dollars and in some cases, the whole investment can cost one million $. On the other hand, some cost tens of thousands of dollars but even that can be a big investment for most people. Not to mention the royalty fees and other startup expenses

Most business owners commonly seek financing whether they are starting a new business or buying a franchise. Getting secure financing is never easy.  The gold standard in financing is SBA loans and in order to get them, you need to satisfy stringent eligibility requirements.

Some of the SBA loans are specifically reserved for franchises but keep in mind that you can obtain a loan easier if you qualify for an SBA microloan for starting a business of your own.

Developed technologies, work methods, and deep-root relationship with suppliers

After you join the franchise network, you will quickly obtain knowledge and technologies created and fine-tuned by the former franchisor. This way you will be able to avoid mistakes that are common at the business start, you will have access to already proven suppliers and developed work methods.  This will essentially reduce the possibility of bankruptcy and potential damage which commonly happens due to business inexperience. Also, it will decrease the time needed for launching a business and achieving operational quality.

The benefit of economies of scale

When you join the franchise network, you will have the chance to use the advantages of economies of scale.  These include areas of goods and services supply, marketing, scientific research, technological development, and other crucial business processes.  When developing a non-franchised business, you don’t have the chance to receive the same cost and benefit ratio you would have by joining the franchise network.

You are your own boss

When you own a franchise, basically you are your own boss. You will be able to create a more flexible schedule for yourself and overall will have more autonomy over your career and even work from home.  

The cons

Working by the franchise’s rules

Every business owner loves to be his own boss, but with franchises, things are a little bit different. You will maybe have autonomy in how the business operates, but most of the time you will have to follow the rules. Which means system operations, regulations, and instructions of the franchise. Also, if you have discovered a more efficient way to do business, that might not mean anything if the company doesn’t approve of it.  You probably won’t get the resources for your idea also.

High initial investment

Of course, it always depends on what franchise you are going to invest in, but some initial investments can be very costly, especially for big-name franchises. However, there are always lots of franchises that can be afforded with any budget. Do your research, and watch out for the royalty fees some franchises charge their franchisees. Typically, the royalty fee is 4-6 % of your gross sales revenue and it shows depletion to your profit potential.

Limited creativity

Franchises always have a pre-established brand, therefore there are significant creative limitations for franchisees who are looking to explore, make changes, or add something new to the company’s business model or brand.  You will also have restrictions set on where you can operate, what you can sell, and also what suppliers you can use due to the pre-established business model.

Shared financial information

Most franchisors frequently gather financial information from their franchise as a way of improving their business model and analyzing royalty payments. Because of this, franchisees have very little privacy in their business finances. However, renowned franchise companies have a good habit of sharing most of the financial information back with their franchisees. This allows them to compare their performance with the rest of the franchise system. By doing this, franchisees are able to improve their performance and profitability.

 Franchising contracts aren’t irreversible

An important thing you should be aware of is that the contract you made with your franchisor isn’t permanent. When the contract finally reaches its end date, the franchisors have the right not to renew it. However, you also have the power not to renew it, if you are not satisfied with your franchise.

Marketing and advertising expenses

When you invest in a franchise, many contracts will oblige you to pay for the marketing and advertising expenses.  Because of this, you must always read your contract thoroughly in order to be aware of all the conditions you are accepting.

Reputation management issue

It doesn’t matter how good your franchise is positioned, it is still bound to the national franchise. This means that if the brand has any issues it will always affect your business outcome. Also if there is a scandal in the national office or another franchisee gets bad publicity, your business can also be affected.

Contractual agreements

When you decide to purchase a franchise, you will be obliged to sign a Franchise Disclosure Agreement, which states what you can and cannot do as a franchisee. If you break one of these requirements you can easily lose your business. Also, if you decide to leave the business, the process of shutting down your business will be much more difficult than if you didn’t sign a contract with the national franchise.

 How to find the right franchise?

If you’re having trouble finding a franchise that interests you, then maybe you should attend some annual franchising trade shows. There you will have the chance to many franchisors and experts in one location. From time to time, these shows educational seminars that can help future franchisees get a better insight on what to expect and what are the advantages and disadvantages of owning a franchise.

If you already have a clear idea of what franchise you would like to own, the best way to start is to contact the franchisor.  By doing this you will get all the information about the availability, cost, and other crucial details about the franchise.

Another way is to contact existing franchisees who are already looking to sell their franchise.  This way you will probably save some money because you may avoid some of the initial franchise fees.

Investigate the franchise

Before you do anything, it is best that you do a thorough investigation of the franchise you are interested in. The time you spend investigating the industry, market and the franchise itself will make you more confident in your decision on whether to buy or not to buy. If you rush things and make the wrong decision, it can cost you tens of thousands of dollars and not to mention the loss of time and energy it will create.  So, try to be thorough and don’t rush this important step.

 Before you decide to buy, make sure that the franchise has an established reputation, quality products or services, adequate capital, and foremost satisfied franchisees.

Dangerous waters and detailed questions

Sometimes buying a less-known franchise that is not that expensive can be dangerous.  Just because a business is selling franchises, doesn’t mean that it will be successful. Remember, sometimes selling their franchises is their business and that’s all they are interested in. The success of individual franchises is quite irrelevant to them. This doesn’t mean that inexpensive less-known franchises are worthless, but a reminder that thorough investigation is necessary

If you decide to go this way, don’t be surprised if you are asked detailed questions about your finances. A franchisor will also want to know about your personal assets, and this is mainly because they want to make sure that you have a fall-back position to carry the business if it goes into financial difficulty. You will also be asked about your spouse’s financial situation, in order to make sure that you both are ready for the financial commitment that is necessary for running a successful franchise.

You will surely be asked about your background, experience, and aspirations. These questions are carefully designed to help the franchisers decide whether you are the right person to run the business successfully.

Final thoughts

Remember that franchises prosper from teamwork. Other than just you, there is your franchiser and every franchisee that works for your company.  The community should be supportive collaborative an that’s why before you decide to purchase, make sure in what kind of community you are getting yourself into. Do your research and if you pick the right franchise, you will be on your road to success.

How Did COVID 19 Affect People with Disabilities

COVID 19 presents a global threat, and the pandemic is particularly dangerous for many groups, including the elderly, people who already have a health condition, and people with disabilities. Everyone in the world is affected by this crisis in some way or another.

The risks are not just health-related. The global economy has suffered a lot thanks to the virus, and many people are endangered, as they can’t provide for themselves and their families. Some people are given opportunities to work from home and keep their income steady, while others don’t have the same luxury. Read on for a thorough breakdown of how COVID 19 affects people with disabilities.

1. Not All Disabled People Are Affected the Same Way

We shouldn’t bundle all people within a group together, because being disabled can be a lot of different things. What we’re getting at, is that some disabled persons live alone, and cope with it just fine, while others depend on help from others.

A lot of disabled people live in groups, such as nursing homes. People who live in such facilities are impossible to isolate. As everyone already knows, isolation is the best prevention against COVID 19. The people who can’t isolate themselves are at the highest risk of exposure to the virus.

Imagine living in close quarters with many other disabled people, with no chance of isolation. In those conditions, people with disabilities are at high risk of contracting COVID 19, because they aren’t just in contact with other invalids, they are also in contact with the helping staff. It’s not a single doctor or nurse who takes care of them, they’re a dozen.

The medical staff is very exposed to COVID 19, and they take the biggest risks. Furthermore, their patients are at risk too, meaning that medical facilities aren’t exactly the safest right now. Finally, we can conclude that people with disabilities aren’t affected equally, and their disability isn’t the biggest risk. On the contrary, the risk lies in their living arrangements and their possible exposure to COVID 19.

2. Economic Stability Is a Huge Factor Too

The harsh reality in any crisis is that well-situated people are generally safer than those with low or no income at all. The same goes for the disabled. Being rich or having some financial backing goes a long way for treating any medical condition, and preventing exposure to a virus as widespread as COVID 19.

Money is not a bulletproof shield, but it is a shield of sorts. In a state of emergency, it can help immensely because it can provide the necessary protection and coping mechanisms. Generally speaking, people with disabilities usually aren’t as financially stable as those with no medical conditions. People who live in countries with proper social care systems don’t have to worry as much as those in low-income countries.

Money can get you medical, hygiene, and food supplies to last in this difficult situation. If you have money to spare, you can pay for various delivery services, which are extremely popular these days. Most people, not just those with disabilities, don’t have big savings for dark days.

You can say we’re all experiencing those dark times right now. Social service programs that help the disabled financially aren’t exactly giving out enough money to provide savings. Those cheques are usually instantly spent on basic needs. If you’re disabled and manage to get a job, which is incredibly difficult right now, you can say goodbye to the social support cheques.

3. Is Working an Option?

People with disabilities have a much harder time finding a job at any time, let alone during a crisis. Some disabled people are lucky enough to have jobs that can be done from home. They are in the best position right now because they have a steady income and they can self-isolate.

On the other side are people with disabilities whose work involves human contact. They’re at risk, and there’s nothing to be done because they can’t just go and work from home. If they leave their job, they won’t have any income unless they manage to get some social security fast. What’s better, to be poor and “safe”, or to keep your job and stay exposed to COVID 19? There’s no right answer to that question since both options are far from perfect.

If you’d like to help people with disabilities in this time of crisis, it’s best to apply for the NDIS registration process at Provider Plus. It’s a very difficult process, so you shouldn’t do it without professional help. Provider Plus is an all-in-one service, which can help your business become an NDIS registered provider in no time. They have a 100% approval rate for all their clients, which speaks volumes about their success.

Conclusion

Even though maintaining physical health is important, we shouldn’t disregard mental health either. This global state of alert is not beneficial to the mental state of anyone. Isolation is more difficult for those with mental issues. They must be given some leeway, and the right to occasionally go outside and take a breather.

People with disabilities are usually bundled together, under the same banner, but they are not the same. Their disabilities differ, some have physical disabilities, while others have mental health conditions. Each of these conditions should be addressed specifically, and these people should be given appropriate help, especially in these dire circumstances.

Is Drug Testing at Workplace a Good Idea?

Here we have a slightly controversial topic on our hands. Objectively looking drug testing at the workplace has its benefits and of course, it has its drawbacks.

Many companies consider drug testing at the workplace a fair policy and safety precaution – they are not only protecting their business but their employees as well. There are even laws and regulations regarding workplace drug abuse.

Let’s start with all the types of drug testing methods available for workplace testing and work towards whether or not it’s a good idea.

Types of drug testing methods

A drug test determines whether or not an employee is using any illegal substances. Currently, many employers, as well as employees, are starting to realize the importance of this policy. This is also why both employees and employers should be aware of all the possible types of drug testing methods.

The most important thing to know is that you have options as there are at least five types of methods available for workplace drug testing.

The first option is the most common option used for drug testing and that’s a urine drug test. If someone has been using drugs recently, the traces of it will most definitely be detected in the urine.

While urine drug testing is the most common type of drug testing, a saliva drug test is the most popular one. This type of test is pretty self-explanatory and the reason for being so popular is due to its less invasive nature. Besides this method is not as expensive as all others.

The hair testing method is another good way of seeing whether a person has been using drugs. However, many people claim that this method is no good because it doesn’t measure current drug use but it can detect if someone used months before – which is not the point when it comes to workplace drug testing.

Another method includes blood testing. This method is the most invasive one and at the same time the most expensive out of all. And even if this method is often avoided because of its cost and invasiveness, it’s the best way to detect the presence of substances as well as the exact amount of substances used.

The fifth method includes perspiration testing. This method is fairly new and it requires wearing a sweat path on the skin for a couple of days. This patch will detect the presence of drugs through perspiration.

Benefits of drug testing at the workplace

Safety of the employees

The number one reason why drug testing at the workplace is a good idea is safety. Every employer should provide a healthy and safe work environment. One of the ways to do this is to implement the drug testing policy.

Workplace injuries and hazardous situations are often related to substance use. People who use drugs are less aware and they also tend to be less concerned about their own safety and the safety of others. Additionally, drugs tend to slow reaction time which means that those who use drugs are at risk and pose a risk to their coworkers as well.

Drug testing at the workplace will ensure that all employees are safe and healthy and it will prevent a dangerous situation, especially in high-risk jobs.

Avoiding legal problems

The drug-testing program can save you a lot of troubles, especially those of a legal kind. Just imagine how many legal problems can an employee who uses drugs cause. They can endanger not only their own lives but the lives of their coworkers as well as your own company.

Workplace drug testing program ensures that all your employees are safe, that the environment that they work in is also safe and that no one poses any risk.

Avoiding problems and maintaining good company image

Employees who use drugs can’t perform their duties to the best of their abilities. Drug intoxication causes many problems, and one of those includes making mistakes and giving poor results at work. Consequently, this affects the image of your company.

The best way to ensure that your employees are giving the best possible results and thus maintaining a good public image of your company is to implement a drug testing policy into your company.

Drawbacks of drug testing at the workplace

Invasion of privacy

Drug testing at the workplace is often seen as an invasion of privacy. Many employees feel like drug testing is a violation of their privacy, their freedom and also a lack of trust from their employer.

This is especially true in cases of random drug testing when a random employee is chosen to do the test. That individual may feel resentful and insulted.

Expensive drug tests

As mentioned above, there are several different types of drug tests and some of them can be pretty costly. This is the main reason why so many employers tend to stay away from implementing drug testing programs.

Bottom line is that in many cases the benefits of workplace drug testing outweigh the drawbacks. Nothing beats the safety of your employees and the safety of the work environment.

There are different methods of drug testing that don’t have to be all that expensive and yet they do the work. Ultimately, the decision about whether drug testing at the workplace is a good idea or not is on the employer.

The Impact of COVID-19 On SEO

All across the globe, the pandemic of COVID-19 has changed people’s lives and not for the better. However, hard as these measures may be on the lives of individuals, the impact on society as a whole can be just as terrifying. People are losing their jobs, enterprises are getting shut down and even those that are still running are worried about their future. Even industries that exist in the digital environment are affected by all that is going on.

A perfect example of this is the industry of digital marketing, specifically the field of search engine optimization (SEO). This impact, nonetheless, is not so easy to analyze, mostly due to the fact that it has so many contextual factors to take into consideration. So, in order to further examine the effects of COVID-19 on SEO, we need to cover the impact on the technical aspect of SEO and the state of the industry as a whole. Here’s what you need to know!

1. Essential vs. non-essential employees

While it may be true that a lot of people are getting jobless due to the fact that their workplace is getting shut down, when it comes to those working in the digital environment, things are not so clear-cut. In fact, the majority of digital marketing agencies already employ telecommuters and allow their employees to work from home (if only a day or two every week). This means that the structure of the workforce in the industry shouldn’t change that much. With adequate tools like web conferencing software, collaboration software and employee management software, the majority of SEO agencies will be able to efficiently transfer all of their work into the digital environment.

2. The clients

Other than the employment status of their staff, SEO agencies are mostly concerned by the willingness of their clients to invest. First of all, a lot of businesses are seeing a massive fall in workload and revenue. Now, due to the fact that their marketing budget is usually a percentage of their average annual revenue, a lot of enterprises might start pulling their investment. On the other hand, online businesses are currently seeing an increase in workload, seeing as how people are spending more time at home and, therefore, have more time for online services. They also consume far more content. Also, due to the fact that the majority of them are looking to avoid crowded malls, e-commerce is also more popular than ever before.

Keep in mind that online businesses are probably the ones that were the most eager to invest in SEO, to begin with, seeing as how their SERPs directly affect their traffic and their revenue. Since now the competitiveness is even higher, the majority of these enterprises realize that scaling down on their marketing spending is definitely not a wise idea. After all, after every recession, those who managed to maintain continuity are the ones who get back on track the fastest.

Finally, we need to try and figure out which industries are marking the biggest growth amidst all of this. First of all, you have the retail industry which is marking a 34 percent spike in March. The gaming industry is also huge, seeing as how even the most adventurous people are now forced to commit themselves to indoor activities. For this very reason, social media is also marking a substantial increase (about 29 percent). However, industries like travel and tourism, as well as the event industry, are on an expected decline. For how long will this trend last… well, it’s hard to tell at the moment.

3. The content

Content marketing is pivotal to any successful off-site SEO project. Now, when it comes to the content itself, it’s more than clear that people nowadays are mostly concerned with the epidemic, which is why content dealing with this sensitive topic has the greatest CTR. Nonetheless, seeing as how we’re talking about something that people are genuinely interest and affectionate about, it’s vital that content creators realize that it’s their moral duty to do these things right. This is why you need to ask yourself is your use of keywords related to coronavirus relevant to your topic, as well as – is it ethical? This is especially true if the topic is more opinion than fact-based.

Naturally, due to the fact that they’re bored senseless, people are also looking for content that will provide them with fun indoor activities. Therefore, DIY projects are far more popular than ever before. Another major boost in popularity can be seen in the field of microlearning. More and more people are exploiting this chance to take online courses but also to work on things they always wanted to try out but never had the time or energy to pursue. For instance, those with more athletic aptitude are more likely to look up calisthenics workout routines and tips.

4. Professional assistance

There are a lot of guides and tools out there that promise small business owners an opportunity to handle their own digital marketing campaign. The thing is, however, that the end result is never quite the same. Sure, a DIY SEO project can help you somewhat improve your rank, however, in a world where 33 percent of all searches end with the No.1 result, can you really afford to settle for being on the first page? The truth is that those who plan to stay competitive want to invest in professional SEO services. This way, they can get an end-to-end SEO project with guaranteed results and continuity in terms of ranking.

5. On-site optimization and updates

A lot of things have changed due to coronavirus and its consequences. Having proper metadata is as vital as it ever was, nevertheless, there are other factors in play, as well. For example, you might have been forced to close your brick and mortar office, which is why you need to update the info on your website. If you were forced to downsize your team and therefore operate on a smaller capacity, you need to let your audience know this in advance.

For instance, companies in the e-commerce industry are receiving an unprecedented number of orders on a daily basis, which causes a lot of logistical delays. It is, therefore, a great move to address your audience about this issue either immediately upon entering your site or via email outreach. You can even promise them special rewards after the crisis is over, nevertheless, this is a more of a PR issue than it is an SEO one.

6. Watch up for Google updates

While it is true that google updates are a fairly regular occurrence, you need to understand that the situation at the moment might facilitate these things a bit. Why? Well, first of all, we’ve mentioned the fact that there’s much more content being both published and consumed than is usual. Second, it’s important to mention that there’s a lot of false information circling around, which can potentially damage the reputation of the search engine as a whole. Therefore, it’s logical to expect that the staff behind the algorithm will be much more alert and active in the following weeks.

7. Survey your audience more regularly

Like Google, businesses and digital marketers need to be quicker to change and adapt, as well. As we’ve mentioned before, the behavior patterns of your audience have changed overnight and marketers can no longer stick to pre-COVID-19 numbers. The amount of time that people spend on social media, blogs and YouTube, the quality of content and many other factors have their own metrics that need to be adjusted. Therefore, it is pivotal for every serious digital marketer to start new surveys and see what the numbers show.

In conclusion

As you can see, even amidst the crisis, there’s no rest for those who want to lead their business towards a brighter future. Businesses that aim to survive the incoming crisis need to find a way to stay competitive. Seeing as how the majority of people in self-isolation turn to the internet for answers and pastime, SEO might just be the most effective way of achieving this.