Geotargeting: 20 Best Practices for Local SEO Campaigns

Geotargeting is about delivering productive results to an Internet user based on their location. This system is a necessity for business owners who have websites that cater to different localities nationwide or even worldwide. Search engines such as Google use location as another factor in determining the results of web searches.

What Is Geotargeting?

Search engines use geotargeting as a process in optimizing your website so that specific details and content are produced based on the location of the user. Users who access your website are not only based in one location. You may not know it, but your users are located globally, and geotargeting is a strategic way of converting these global users into clients.

Many users now access the Internet on their mobile phones, and mobility is the name of the game when it comes to geotargeting. Content depends on their location, and even results from web searches will be based on the location of the user. IP addresses are used by web search engine servers to locate the user and then match specific content based on this location.

This technique is also being harnessed by ad agencies.

How Does Geotargeting Work?

Search engines use three main signals in determining the location of the website, namely its:

  1. Domain
  2. Hosting location
  3. Language

As a website owner, you can use your own subdomain, country code top-level domain, general top-level domain, subdirectory, or any domain to improve your SEO ranking.

Tips for Using Geotargeting

  1. In order to boost your performance in your own country, you can use backlinks to country code top-level domains. Using links to local content shows your website is specific to that place. In turn, this will trigger search engine results specific to that locality.
  2. Relevant backlinks should also be established, since this will enhance the legitimacy and quality of your website. You would not want to backlink to parenting blogs if you are in the business of selling running shoes, would you?
  3. If you have country-specific domain name extensions and a local server IP, use these to your advantage since search engines use server locations in ranking their search results.
  4. You should take into consideration whether your server’s IP address has been flagged for spam, since this will also affect the ranking of your website. Adjusting this and taking into consideration the loading speed of your website will help you maintain the ranking that you want for your website.
  5. Your contact information in the Contact Us page section of your website is also important. You can use appropriate contact information such as matching it with Whois website information so that clients will not be suspicious with you as a business owner.
  6. You can also use exact-match domains or use keywords for your domain names so that relevant search results matching the keywords in your domain names will have positive results for your website.
  7. Try to adjust the site map and site architecture of your website by allowing search engines to index your pages thoroughly, thereby improving the relationship of your website for search engines such as Google and increasing your rank in the search results.
  8. Create YouTube content specific to your region, since the search results for videos increased significantly after the Google Panda Update.
  9. Setting up HTTPS as a means of securing your local customers will be advantageous to your business. It adds an assurance that your website is legitimate and you do not want to gather personal information as well as credit card information unscrupulously for your security reasons. SSL certificates and HTTPS are used by Google for ranking purposes.
  10. The Terms of Use and Privacy Pages must conform to local laws relative to your business. If possible, you need to have a translation of this section in local languages since Google assesses the trustworthiness of your website via these pages.
  11. Your products and services must match the right cities where you want it to be promoted for successful conversion.
  12. Use specific zip codes for the areas you want your products and services to be known for. You can use radius targeting in order to reach more visitors that will become your clients.
  13. Make sure that the keywords that you use for geotargeting match the location of your business. You can create a list of keywords such as “wedding planner in New York” or “wedding business in New York,” since most people have a tendency to search for products or services near their location. You can also use regional terms if your business is able to cater in a specific region. Most people search keywords using regional terms because this is highly reliable in producing specific search results.
  14. Make sure that you are geotargeting the correct city and correct neighborhood, since customers do not want to waste time in going to your business location if you are just using cities or neighborhoods just for the sake of increasing your search ranks.
  15. Make sure that you also consider the social and economic status of your clients when you are geotargeting. For example, high-end equipment will certainly be purchase by those living in affluent locations.
  16. You can also use zip codes in geotargeting keywords because the results will have a lower cost-per-click and a higher search volume. Make sure that you add them to your location settings in the keywords that you will be using.
  17. Use the power of Google Analytics when you are geotargeting. This will show you how your customers think. As a business owner, you need to think like your clients and understand how they behave. This is where Google Analytics can be very helpful, such as being able to identify the cities that are bringing you a high amount of visitors and search volume.
  18. You should write ads that are specific to your location. This will increase your overall metrics in search engines. You can also create a landing page for a specific city to maximize your business’s geotargeting efficiency.
  19. If you own several branches of your business and they are strategically located in different cities, you should create different campaigns for each different city. This is another way of making geotargeting effective for your business, since a business campaign in New York may be different from the one you do in Texas. You might have an extensive line of service in the latter city which cannot be found in the former city.
  20. In geotargeting, as a business owner, you should always enable your extensions and Google Places. This is a valuable benefit for your SEO ranking, which you can do for free in a short amount of time.

Geotargeting is really valuable in increasing the Return on Investment for your business since this strategically attracts the right customers specific to your location. These are the best practices that can be done in order to have an accurate result specific to the location of the user.

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Follow these 7 Tips to Manage Your Google Shopping Campaign Efficiently

Advertisements have always played the key role in marketing, hence enabling the businesses to propagate beyond bounds. Google Shopping Ads is one such attractive feature that Google offers to capture the market and allure potential customers. To make your business big and reach out to the users, you can seek the assistance of an expert white label PPC agency. To make the most of this important feature, abiding by the below tips would be beneficial.

About Google Ads

Introduction: Google Showcase Ads or GSA is a shopping ad that appears before the paid Google Adwords. You will find many related products in these ads while searching general or specific things. These free pop-ups offer the users an attractive and detailed first-impression and let them compare. This not only reduces your Adwords cost but also increases your revenue and ROI with better exposure among your audiences. Alongside, it displays products from second-hand sellers and large retailers as well for the people searching for the same.

Settings: In order to reap the benefits of Google shopping campaign, you need to provide an optimized GSA with competitive pricings. You will have to pay for the ad when someone clicks the link or expands it for more than ten seconds. So, you must act in such a way that in the initial moments you get to capture the audiences without paying. To master the perfect setup, you should search and learn the required steps from the Google tutorials.

Optimization Trick

Abiding by certain tricks will ensure successful running and conversion of your GSAs with proper management. Here are the prominent ones:

#1 Perfect Pictures:

In case of any marketing and advertisement, you cannot deny the importance of the visual impacts. Thus, you will have to choose those pictures, which appeal the users and enable them to relate with those images. You must do proper research regarding the preferences of the viewers and upload them in contrasting colors to get more attention. Also, make sure to resize the picture according to the needs of the products and go with cropped headers for group display.


#2 Smart SEO schemes:

In this Google shopping campaign management you will not get to use individual or specific keywords, so you will have to be more cautious. You will need to put all the specifications of the product in the title to make it unique and accurate. Also, track the leads and then, choose negative keywords to prevent irrelevant pop-ups of your ads.

#3 Daily Updates:

In order to improve the rank of your Ad, you need to provide detailed and up-to-date information about your product, which Google will use accordingly. This will also help you garner the required audience view.

#4 Including Specifications:

For easy and smooth Shopping campaign management, you need to add the crucial numbers like Global Trade Item Numbers or GTIN. This number along with others like ISBN, EAN, UPC and MPN helps in proper citation of the item and pops it in relevant places.

#5 Adding Promotions:  

Introduce the users with special promotions and discounts in purchase or delivery in the first instant. This prior information encourages them to surf and shop from your site to seal these stealing deals.

#6 Plan Properly:

Google requires around three days to check, approve, and launch your ads live online, so make sure to create perfect ads. Follow all the guidelines to be certain about the approval. Don’t forget to keep some time in hand in case any discrepancy pops up.

#7 Calculate and Act:

Study some Google Shopping Ads to understand the techniques as well as the profits and then work your way similarly. Google also provides valuable learning material to help you know about the ingrained techniques of placing Google ads. Going through them would hence be worthwhile.

Seeking the help of Google AdWords expert is mandatory for selling your products and popularizing your brand in the market. Thus, it is wise to hire Shopping campaign management services to follow the correct direction and make the right buzz!

How HR Technology Can Help You Overcome Biggest Recruiting Challenges

Your Key To Success: REAL ESTATE MARKETING

Real estate marketing is different from what you might be used to, but there are different sites that you should consider in order to achieve the best and most effective real estate marketing strategy possible.  Here, we’ll tell you of some steps that you should know, and ones you can implement to create a sound real estate marketing plan that showcases the homes to fitting buyers, and generates sales.

Create a Listing Marketing Plan

You should first and foremost create a strategic marketing plan by knowing what tour marketing ecosystem is, how it’s connected, and how you can move the audience through a funnel of sorts. You need a top-level view of each aspect that links it all together, whether it be a simple diagram that showcases how everything is connected, and from there look at every single element in an individual sense. Once that’s established, you can from there move forward.

You should measure, analyze, and then refine everything you can. Measuring can be as simple as looking at your audience, and from there you can analyze what will generate sales and interest, and from there, refine as needed to understand your audience and improve the efforts. You can from there create improvements for the next part of it.

Make sure it’s got professional Rendering

Photographs really don’t replicate, but sometimes, giving a clear sketch that details the property exterior, and also any other landscaping facts can help. Sometimes, those photos will be a bit unclear, and you want to make it something people will look at, so this is an effective way to create a wonderful look to showcase the house.

You should make sure that you utilize photography with your listings. Before you even list the property on the site, you should make sure that you have professional photographs that can be used on sites, different printed media, or even shared on social media, and used on printed media such as postcards, editorials, and even fliers.  If you have a good series of photos, make sure that anything that’s unsightly is handled, and you have everything properly photographed. Having a professional photographer go in is super important for marketing in the future. In the world of the internet and social media, photos say a lot, and having the property and high-quality advertising is imperative to the brand, and if you want people to find your property and decide to buy it, you should make sure that you market it effectively.

Make sure the property is specific

If you’re listing a property, make sure it’s got a specific website and landing page.  You want it to have a separate domain, address, and little so that people can easily locate this. You should take some professional photos, and when you list the home, try to put forward some aspects that will entice people to come in, and definitely make sure that you’re providing all of the information necessary about the area. 

Don’t just consider the internet

You can use door knocking in your area in order to get some interest in the surrounding area established. By showcasing the neighborhood and talking a bit about it and finding out from neighbors about who might want to move here will give more interest in what’s going on. Sometimes, even just talking about the property, or showing the fliers if you have one will generate interest, and you can even leave cards for the neighbors if they know of someone who will want to do this later.

You can also use printed media to showcase your place. You can put together some “just sold” or “just listed” postcards, or even showcase the market reports for an area, and other brochures which will allow for people to be more interested in what you’re providing. There are listing sheets that you can use, but don’t use multiple ones. Instead, just keep it all consistent, but also make sure that you do utilize printed media since it is important in our high-tech society.

Be descriptive

If you want to generate more interest from buyers so they’re connected to the property, give them descriptive summaries and listings of what you’re looking for, and make sure to add some emotion to these details. Make sure it evokes positivity and emotions from this.  Finally, always remember that good copy doesn’t just talk about the features, but it will sell all of the benefits, describing how good this property is for the potential buyer, and develop true connections for the person that you’re trying to generate an audience for.

Create Feature Listings!

When you’re looking to get true exposure, also make sure that you do feature it on your newsletters or social media sites. Newsletters, when managed well, can create direct channels to the audience so there will be a group of people on your mailing list just waiting to hear from you. You can feature the listing in a new edition, and tell people where they can find out more about this.  You should create a connected marketing strategy that you can use here.

Do consider Social Media

Listing properties on social media, or even other real estate websites, make it easy for the person to find the property. If you want people to flock to this in droves, you do this.  You should always use social media as much as you can, because it’s the gateway to the world, and remember that this will not only showcase to others that hey, your property is beautiful, but it will interest the audience so they stick around a bit longer, and they may even consider reaching out.

These real estate marketing strategies are part of maxrealestateexposure, and they can help you truly maximize your potential in order to generate the best and most reliable real estate marketing solutions out there and to help others not only find your listings but also choose to get more information on this too.

10 Free Social Media Templates With Uniquely Creative Designs

As a social media manager, clients can often expect you to wear many hats. Not only do they want an effective posting schedule, follower engagement & traffic to their sites; they often want you to design their graphics as well.

And in today’s competitive freelance marketplace, saying no can be the difference between keeping and losing your roster of clients.

To help you out, we’ve put together this round-up of 9 free social media templates for Photoshop, Illustrator, Canva & Sketch. You’ll be stuck for choice with readymade designs, so much so that you may add design to your list of available services…

1. Free Social Media Templates by BrandPacks

Though BrandPacks primarily create templates for print, their growing range of social media templates gives social media managers something to dig their teeth into.

These free social media templates are ideal for promoting product sales, events & promotions. Furthermore, as they’re available in both Photoshop PSD & Illustrator Vector, you’ve got complete control over the final design.

The generic design style and two-tone colour scheme mean they can easily be used for a wide range of brands and niches. Likewise, thanks to the square layout, these templates can be used across social media platforms – from Facebook & Twitter to Tumblr, Instagram and more. And best of all? They’re free!

Download

2. Free “Thank You” Templates for Social Media

These free social media templates are particularly unique, but nonetheless useful – especially when it comes to branded social media marketing.

A common practice for popular social media accounts & influencers is to say ‘thank you’ after reaching milestones in fans, likes or followers. So, to help you post stylish Instagram “Thank You” posts, BrandPacks have created this free set of banner templates.

Download

3. Free Instagram Templates Pack

These free Instagram templates for Photoshop & Illustrator are ideal for fashion brands, retail businesses & social media influencers.

Thanks to the easy-to-customize graphics and readymade image masks, creating your own professional branded Instagram posts takes just minutes.

In particular, these templates are ideal for showcasing new products, blogs & inspirational quotes. Each template uses free fonts & comes in Adobe PSD & Vector formats.

Download

4. Free Valentine’s Day Banner Templates

It may be a little late to use these banners in Valentine’s Day promotions, but they’re a nonetheless useful asset to keep in your library of Social Media Templates.

Featuring a simple layout with minimal line-art illustrations, the templates are stylish, professional yet quick & easy to edit.

Switch the colours from pink and you’ve got yourself a highly-flexible template you can use all year round.

Sized as 1,200px squares, these PSD & Vector banners are perfect for posting on Instagram, Facebook, Twitter & more.

Download

5. Vana Fashion Instagram Pack

PixelBuddha is famed for their easy-to-use templates, with this Vana Fashion pack certainly being no different.

This fabulous set includes 8 Instagram Templates is compatible with Photoshop & Sketch. Their minimalism is easily combined with any type of picture: whether it’s an astounding look or a picture from your summer trip.

The templates are simply-customizable with their smart layers: even a beginner can create some decent images. Your stories deserve to be told through these beautiful templates.

Download

6. Bronze Collection – Free Insta Designs

This set of free social media designs are truly amazing, so much so I’m surprised they’re being handed out for free.

Crafted by Russian designer Liya Sechka and shared on her Behance account, this set of 18 unique layouts will bring a touch of luxury to any brand’s social media page.

Download

7. Napali Free Instagram Stories Kit

Instagram Stories are an increasingly popular way for savvy brands to connect with consumers and market their products. Therefore, it’d be silly to miss some Stories templates from this list of useful social media graphics.

This set of 12 unique & fully customizable templates for Photoshop & Sketch feature an upscale design style for fashion brands & influencers.

Download

8. Free Instagram Stories Templates for Canva

In recent years, Canva has become a powerhouse design tool for non-designers. So if you’re no Photoshop pro and you’ve been tasked with the company’s insta page – or if you’re just looking to improve your own – these free templates are an ideal place to start.

The collection includes 5 eye-catching story templates in PNG format; optimized specifically for Canva. They’re perfect for bloggers, podcasters, influences and creative entrepreneurs looking to update their audiences in a beautifully designed way.

Download

9.  Free Instagram Stories & Post Templates

These free templates by designer Olga Avdonina feature a beautiful blend of image masks, textures & neatly laid-out type. If your band requires a soft & elegant approach to social media marketing, these free Photoshop templates could be just what you need.

Download

10. Free Instagram Stories by Anastasia

From fashion brands and retailers to travel blogs and influencers, these free templates for Instagram Stories could be put to use by a wide range of users.

Blending large background photos, modern pastel colour schemes and eye-catching titles; these layouts are sure to deliver impressive brand results.

Download

Hospitality – One of the Most Important Skills Leader Should Have

The hospitality industry is a peculiar field, seeing as how you’re selling a general feeling, rather than just a product or a commodity. You see, there are some hotels or restaurants that simply feel cozy, welcoming and pleasant to be at, without really excelling in anything. We all have that one hotel that wasn’t the cheapest, the most luxurious or the best equipped but that we have fond memories of. Chances are that a person would return to this hotel, even if they encounter a superior offer elsewhere. In the hospitality industry, it’s all about return visitors and the only way to acquire them is to create a positive experience the first time around. Here are several skills that a leader should have to facilitate this process.

1. Communication skills

The first thing you need to understand is the fact that the organization of your hotel greatly depends on your ability to organize everything. However, making a solid plan doesn’t mean much if you can’t find a way to convey it to your staff. Moreover, there are some guests that demand or require special treatment and it’s your job to accommodate them. Either way, in the digital era, communication skills need to be used both orally and in writing. Needless to say, the latter comes in many different formats. Circular emails can replace meetings while IM tools can keep your team coordinated at any given moment. Even when it comes to your marketing, you need to become good at conveying the message.

2. Being a good listener

Previously, we put an emphasis on your ability to convey a message, however, what about your ability to receive feedback. You see, showing interest in what people are telling you is just one of many ways to make them instantly like you. Dale Carnegie talked quite a bit about this in his iconic book How to Win Friends and Influence People, nonetheless, this is not all that active listening is good for.

The problem with your vision of your hotel/restaurant lies in the fact that you know all the details and see all those behind-the-curtain parts that other people won’t be able to see. Therefore, you don’t have a real idea of what your business looks like from the outside. By listening, really listening to people, you’ll get a much more realistic view of your business, as a whole. This will give you an opportunity to further emphasize its strengths and fix all your weaknesses.

3. Willingness to self-improve

Being a hospitality manager takes a lot of responsibility and there’s really no limit to how good you can become in this field. The problem, nonetheless, lies in the fact that learning from experience will be limited to situations that you and your staff have encountered, which is an unreliable didactic method, to say the least. Instead of believing that hospitality is an intuitive career path, you should find a suitable course and enlist on it.

Needless to say, this will provide you with a certificate that you can use with your marketing, later on, as well as the knowledge you can apply on a daily basis. Moreover, it’s completely up to you whether you study just enough to get a diploma or if you embark on this adventure to revolutionize your business. Keep in mind that you’ll also have to be quite resourceful, at times, and provide yourself with necessary hospitality training resources. These learning materials come in various forms and are of varying quality, which is also something you need to take into consideration.

4. Cultural awareness

The next thing that a leader in the field of hospitality needs to understand is the fact that you’ll probably receive guests from all over the world. Now, in theory, a guest is supposed to adjust to the culture of their target country (your culture), however, as a business, you need to go above and beyond to be welcoming and… well, welcoming. This is why cultural awareness matters. This doesn’t mean that you should greet every single one of your visitors in their native tongue but you could, at very least be aware that they’re coming from a different culture and give them some room to breathe. Don’t be too pushy, too talkative or try to engage with them physically (even if you see it as nothing more than a handshake).

5. Multi-tasking

The next important skill you need to master is multi-tasking, seeing as how you might be required to handle several tasks at the same time. In the middle of the season, you’ll have the place full and your staff will work at its maximum capacity. Other than this, you might also employ some seasonal workers, which will require more supervision than your own in-house staff. This is all the more reason why you need to be able to handle several tasks, at the same time and perform admirably under pressure.

6. Emotional resilience

As a leader, you’ll be responsible for every success and every failure of your business. However, you need to understand that you can’t allow either of these two sensations to overwhelm you. Receiving a positive review or comment might help motivate you but becoming overconfident is a negative thing and could potentially set your back, professionally. Receiving a negative piece of feedback might demoralize you and make you start doubting yourself even wanting to quit for good. Keep in mind that different people have different requirements and expectations. This subjective standpoint that every visitor has is the main reason why you’ll never be able to please (or disappoint) everyone.

In conclusion

The very last thing you need to understand is the fact that the field of hospitality is an umbrella term that consists of many different business options. Needless to say, each of these adds another variable to the set of skills that you need to possess for success. Nonetheless, the top six factors are universally important and contribute to the overall level of your organization. Put together, they make you a great host and take your hospitality to a next level.

Getting ‘SMART’ About AI

Author: Paul Hardy, Chief Innovation Officer, ServiceNow

Global access to data is exploding. At the same time, our ability to categorise, classify and analyse this data is also expanding. As this new world of data unfolds, businesses are looking to create new data models―and their supporting data analytics functions—to directly and positively impact growth, profit and expansion.

But let’s go back to first principles for a moment. We know that Artificial Intelligence (AI) and Machine Learning (ML)―when correctly applied—can improve the way organisations work and operate. But do organisations know where to start as they look to create these new data models?

We―and by ‘we’ I mean you as the customers, us at ServiceNow, as well as our partners, everybody basically—need to ask where to categorise and compartmentalise processes and functions to build new digital workflows. We need to examine which aspects of the business should be most directly ‘exposed’ to AI. We also need to know what is and isn’t possible in the short, medium and long term.

In other words, we need to get smart about being smarter if we’re going to bring a new era of business forward. So, what does smart really mean in modern business terms? I think it is time to look at AI and digital workflows through the lens of SMART (Specific, Measurable, Attainable, Relevant, Time-bound) objectives.

SMART-goals

Specificity

When we use the word ‘specific’ and demand a greater level of product or service specificity, we mean it in the most granular sense possible.

We can’t just say we need more paperclips, more salespeople, more office air conditioning or more field sales automobiles. We need to ask what kind of paperclip shape we need, what colour, what build strength and perhaps even what level of ‘clippyness’ every clip needs to exhibit.

When you are thinking about delivering AI and ML in the business you have to be really focused on what you are trying to achieve―and by that I mean, you need to be able to tie down specific use cases for each and every paperclip.

Measurability

Getting smart with new digital workflows also requires measurability. If you can’t measure it and put it in your business plan and balance sheet (a process, a service, a workflow element, anything at all) then you need to step back and ask whether you should really be doing it.

The reality is that data is often captured and not ever used. It simply falls unmeasured, and unloved, into the data lake. The real cost of this is the ‘noise’ that is created throughout the business because for one, wasted data goes crashing into the lake and secondly, there is then the splashing that occurs afterwards when users do actually realise that they have to start diving into the lake to look for the data that they might actually need in order to make work experiences better!

Attainability and relevancy

If an AI initiative is not attainable or achievable, then why has it formed a part of your current business strategy in the first place? Nowadays we can forecast how far AI will realistically be able to change any given business in real practical terms.

Similarly, if an AI business initiative is not relevant to the business and not able to exist within the context of the organisation’s current and immediate goals, then it forms no sensible part of any smart business plan.

Timeliness

Lastly, we come to timeliness. In the not so distant past, business cycles and the general approach to commercial objectives were typically annual. In this post-millennial age, firms are measuring themselves in much smaller strategic increments.

Key Performance Indicators (KPIs) and business targets used to change year-on-year. Today, they might be calibrated to change monthly, weekly or perhaps even on the basis of individual (tickets) activities relating to individual jobs.

Your next steps

The goal for any business should be to get to the point where they can use smart digital workflows to drive greater productivity, greater quality of all services and greater experiences for all employees.

We know that an increasing proportion of organisations are already examining where they can bring AI to bear and create new value in their business. We also know that many are already on that road and creating new applications and new experiences. Factors that matter most now include service quality, cost reduction, speedy delivery and the need for geographical availability for all new products and services. These are all the defining trends that should be shaping the way we develop new digital workflows that leverage AI and ML.

As vendors, we need to help businesses identify areas for improvement, not just before they start to lose profits and market share, but more significantly, before they start to actually lose contracts. There’s a new culture for predictive business strategy that we are underpinning and making possible.

Smart is smarter if it is more productive and creates greater experiences for everybody inside and outside your organisation. It’s where the smart money is, believe me.

Paul Hardy, Chief Innovation Officer, EMEA, ServiceNow

Paul Hardy, Chief Innovation Officer, ServiceNow

Can shares be transferred to IEPF?

According to Section 126 (6) of the Companies Act of 2013, an amendment was passed in accordance with the transfer shares to the IEPF. The amendment stated that if the person has failed to recover unclaimed shares of a certain company for seven consecutive years, they are liable to be transferred to the user’s DEMAT account of the IEPF. The amendment further elaborates that all the shares that are held in a physical or dematerialized form and are required to be transferred to the IEPF authority, they will all be done so to the DEMAT accounts of the IEPF through corporate authorities.

The shareholders can transfer both the unclaimed shares and dividend to the IEPF and they can also be claimed from the authorities at the discretion of the shareholder. There are certain rules that they have to go through before doing so and one should not that there is no claim that can lie against the company with regards to the unclaimed shares and the dividend amount that is transferred to the DEMAT account of the IEPF. There is a procedure that has to be followed for the transfer of shares by the company to the authorities of the IEPF

There are a  few things to be kept in mind in order to transfer the dividend or shares to the IEPF authorities:

  • The transfer of shares must happen within a period of 30 days after the completion of the seven consecutive years of holding the unclaimed shares or dividend amount. It needs to be specifically transferred to the “unpaid dividend account” of the IEPF authority
  • It is essential to note that the shares will not be eligible to be transferred if the owner of the unclaimed Businesses shares or dividends has uncashed or withdrawn dividend warrants during the last 7 years
  • The shareholder needs to ensure that they hold the board resolution that authorizes the company’s secretary who is carrying out the procedure or giving effect to the required acts for the purpose
  • The respective shareholder need to be informed about the transfer at least 3 months before the deadline of the transfer of these shares

The transfer of shares needs to be carried out according to the following procedure:

  • If the shares are in a DEMAT form, the concerned company should fill out the corporate actions form with the depository. If the shares are in a physical form, the company’s secretary must file an application on behalf of the shareholder who is under the ‘IEPF claim refund’ category. A new share certificate will be issued to such users. The DEMAT hold the functions and the features to support any operation regarding the IEPF and it also meets all requirements
  • The new share certificate that is issued will be recorded in the register for the maintenance of records.
  • After the issue, the company shall let the depository know that they have to convert their shares certificates in the form of SEMAT so that it can be transferred in favor of the IEPF authorities. This has to be done through corporate action
  • After this entire procedure, the concerned company should send in a statement to the IEPF authorities through an IEPF – 4 form and that must consist the details regarding the transfer of the dividend amount or shares while affecting the same

 

5 Small Business Ideas for Women Entrepreneurs

The reason why running a small business is so hard is due to the fact that it takes too much time and energy for one to maintain a healthy work-life balance. Needless to say, for female entrepreneurs who also hope of starting a family, this might be even more challenging. Fortunately, we now live in a time when there are so many options available, that it shouldn’t be impossible for you to find something that can fit even in the tightest of schedules. With that in mind and without further ado, here are five small business ideas for women entrepreneurs.

1. Home-based catering business

The first idea that comes to mind is to start your own catering business, which you can further specialize by taking only certain types of events. For instance, you can specialize in corporate catering, small business catering or catering for parties. In order to achieve this, nonetheless, you need to compose a menu that you can work with, as well as find suppliers for, have an adequate kitchen facility and make sure that you follow sanitary rules and regulations. Also, the type of the event also mandates the size of your operations. Doing a catering for a huge wedding requires more hands, equipment, supplies and time than doing so for a small office party.

2. Creative freelance work

The next thing you can consider is doing some creative freelance work like writing content, blogging, selling photographs online and similar issues. The advantages of freelancing are numerous and straightforward. You work from home, which means that you can multitask while you’re at it (even though this drastically cuts down on your efficiency and productivity). Second, you get to choose your own work hours, which gives you the freedom to make a schedule with a better work-life balance. Lastly, there’s so much room for growth and advancement. In other words, you can start this out as a hobby or a source of side-income and, in time, turn it into a full-time.

3. Beauty therapy

Another great idea that you could pull off is start a business within your own home where you can meet, greet and treat clients. All you need is to take a single room that you’ll set aside as a home office, get the necessary equipment, purchase a brochure display for some brochures and flyers and get right into it. Offering services in the field of beauty therapy are always popular and quite profitable, yet, they this field is usually quite competitive. This is why getting a degree from a recognized educational institution like Perth Beauty College might help you get the reputation boost that you’ve needed all along.

4. Developing an app

Even though it’s true that this field requires a lot of specialization and technical prowess, the truth is that app-development has never been easier. In fact, there are some app builders out there that work on a drag-and-drop principle, meaning that all you need is a new idea in order to put your plans into action. Sure, sticking to these simplistic tools keeps you somewhat restricted in options, yet, this is still an option and, once you start earning money from this, it might be worth your while to learn a thing or two more about app development.

5. Online tutoring

One more business idea that you could try out is tutoring people online. If you have a skill, knowledge of a language that’s in demand or anything similar, you can find students online and hold lectures via a webcam in order to make an income. For those who are still unsure about how all of this work, they can always find an agency that provides these services and start working from them. Later on, you can find your own clients and enjoy the luxury of not having to share your profit with anyone else. In time, you can even start hiring tutors and make an agency of your own.

In conclusion

As you can see, these ideas greatly differ in business type and model, which leaves you with so much room for customization. This will allow you to make a business model that fits your own lifestyle and aspirations. Also, it gives you a chance to slowly scale your business over the course of time.

What HR Professionals and Employees Can Learn From Motivational Speakers

What do human resources professionals and motivational speakers have in common? For starters, they both provide inspiration and tips on how to engage employees.

So it makes sense that the best HR pros strive to bring motivational speakers into the office in an effort to encourage employees to do the best work they can do. Whether your teams are feeling uninspired or even jaded, struggling to meet previous goals, or your company is pushing in a new direction, it may be a good time to invite an inspirational speaker for some outside guidance.

Let’s consider at a few things HR professionals can gain from listening to motivational speakers and why it’s important for employees as well:

Employees Want to Know HR Cares

If your company does hire a speaker, look at it as an investment in your employees. By investing in employees, the company is showing that you care about them and their work. There are many ways to show your employees appreciation, and having a good motivational speaker come in is just one tool.

“The best motivational speakers deliver a quick snapshot into the ideal attitudes, behaviors and mindsets for a high-performing organization,” according to The Meerkat Motivator. “Their invigorating one-hour keynote talks inevitably ignite a series of teachable moments.”

In turn, HR can take what they hear and learn from inspirational or humorous stories and apply it in a genuine way to fit your corporate culture. HR professionals may come up with their own ideas to incorporate as a result.

If HR learns new ways of thinking and teaching, and shares it with employees, it shows employees/teams that the company is invested in their career development and care about them as people too. When employees are happy, they are less likely to leave the company they are working for.

A Motivational Speaker Breaks Up the Monotony

Office attitudes can get pretty stagnant sometimes, especially if people see and hear the same things day in and day out. An outside, fresh perspective can help employees look at challenges and problems differently and may not even see them as such. A motivational speaker may have the ability to look beyond the daily grind because they aren’t entrenched in it every day.

“One of the greatest advantages that a motivational speaker has is that they are outside of the daily processes,” says business writer Alfred Stallion. “Instead of being bogged down by the daily grind, they can see the bigger picture and will probably see the way forward much clearer and easier than your staff, or even you, will see it. Their expertise in the field can be used to provide a new perspective and reinvigorate the staff and you to push the business in a new direction.”

At the same time, employees sometimes just need to be reminded that they are doing a good job from an outside source. Staff that are consistently good at their jobs often get overlooked and eventually can feel unappreciated.

Maybe they just need a pep talk that they are doing a good job from an expert who isn’t necessarily associated with your company. However, the motivational speaker may have experience in the industry you’re in and can give you insight into what other companies are doing, provide a new point of view, and motivate staff.

What Kind of Speaker Do You Want?

Perhaps the speaker doesn’t need to be related to your industry. Maybe he or she is there to simply encourage the employees by sharing their life viewpoint or maybe how they’ve pulled themselves up by their bootstraps.

“Motivational speakers don’t necessarily need to be related to your industry,” according to an article on CultureIQ. “Instead, these speakers re-energize your employees through their stories and approach to life. Motivational speakers are particularly appropriate when morale is low or the team is heading into crunch time.”

Even if people generally get along within the office environment, it never hurts to have a pep talk. Meanwhile, some companies need more innovation introduced to them because that’s what they are seeking to stay on top of their game. A motivational speaker can address new ways for employees to tackle their work, share their entrepreneurial story, or talk generally about creativity or innovation.

Conclusion

As we head into a brand new year, your company has probably already set new goals for the year and identified weak points that need addressed. Now may be a good time to bring in a guest to talk about what skills the company needs to be successful and the importance of work/life balance.

Whatever the reasons are for bringing in a motivational speaker, hiring one may be a good opportunity for human resources, managers, staff, business owners, and the company as a whole. Everyone should be inspired to work a bit harder. Sometimes people just a reminder that what they do matters. Purpose in your work life is a good thing, and sometimes all that is needed are some inspirational words to help define that purpose.

Source of Truth in Salesforce DX and Managing the Declarative Changes

Salesforce DX offers the developers an option to custom code the apps locally and then first deploy it to Sandbox Org or Production Org from the command line interface. Bust as any expert developer may think, no development process is complete without a source of truth.

It is okay to make any changes in the IDE of your choice, but what will happen when multiple developers work on the same file simultaneously? What may happen if someone makes a change in the code and want to revert later? So, if there is no single source to track and manage the changes, the development process will result in utter confusion and delays.

Adding to it, even though custom Apex code is crucial to any Salesforce environment, someone who has already tried Salesforce may know that most of the customizations and functionality are outside the Apex classes. The major strength of Salesforce is primarily about the customization features offered with simple point-and-click tools, so it is necessary to track the changes to these components as like tracking codes.

Previously, all such tasks are managed with the Change Sets, which was the Salesforce to move any metadata changes across the orgs. Change Sets need a developer or an admin to track all the files manually to keep track of the processes, flows, fields, objects, etc., to track the changes. They had to select each of these components to deploy it to the other related environments further. Flosum.com points out that this approach is not only tedious but also prone to errors as no single environment is a guaranteed source of truth.

Salesforce DX solution

Taking up the above-mentioned matter seriously, Salesforce DX now enable the developers to create a temporary and personal org where they can try to changes in isolation to be pulled into another local environment, and then try to deploy it to the Sandbox and Production orgs. The feature is available as DevHub got enabled at Performance, Enterprise, or Unlimited Edition org.

You can consider Scratch Org as a private playground for development where the developers can write code and customize the configurations without the concern that their work may interfere with the changes anyone else made and vice versa. The JSON definition file for Scratch org can be easily customized with many configurations and preferences. It will allow for quick setup or an org which approximates the Production Org’s shape.

In fact, the Scratch Orgs are owned simply by the one who creates it, which are simply meant to be created and destroyed based on the need. Salesforce gives a maximum lifespan to Scratch Orgs of only 30 days, which prevents the app developers from working consistently stale environment. Even though the Scratch Orgs are independently owned, the base definition file may be managed at the repository where all developers can work in an identically shaped environment.

The solution of Scratch Orgs from Salesforce DX offers a new dimension to the application development. It not only allows the developers to write the code in an IDE and push it to the real ground for testing but also enables the option to capture all the configuration changes done through the Salesforce UI. The declarative changes can be easily tracked in the source control, which was merely impossible before.