10 Tips for Guest Blogging

Be The Best Guest Blogger, Know How

If you are a good writer and you want to promote your brand then you can try Guest Blogging. Create your own blog and showcase your expertise and knowledge. Consider the following steps to get your blog done right.

Read the guidelines carefully

When you are posting articles on the guest posting sites you must follow all the guidelines set forth by the editor of that site. The format must be similar to the ones already posted to the site. You must follow each and every rules and guidelines to get accepted for writing for that guest post website. Guidelines include rules such as – use of proper and decent images from acceptable sources, guest post author biography and headshot, remember the number of links you are allowed to use in a guest post, you must be careful about the word count, it must not be less than the mentioned word count. Your writing must have a formal tone. Write a guest post using these guidelines and your writing will stand out.

Be innovative while using your expertise

You must be an expert in your field of knowledge. Audience always wants something new. So if you could brainstorm and bring out some ideas which your target audience still did not think of, this can make your work stand out and it will be the subject of talk for the people.

Let your imagination flow

A flow in your guest post is very necessary to keep your target readers engaged. Your post must have continuity and it must appear to the reader that it have been written in one shot (even if it took days to complete).

Search Engine Friendly content

You must write title in H1 header. You will need to bold the sub-headings. You can also use H2, H3 and so on. You should write concise and clear paragraphs. You can use bullet points and numbering when required. Neatly organizing your guest post also saves the time of the editor. They can copy and easily paste your work. SEO friendly guest posting creates traffic to your guest post website and thus increases awareness.

Know the format

You usually need to use the Keywords properly. You can use the keywords in different sections of your article. You can add keywords in the title, body copy and even in meta description.

Link your sites

Do not forget to put the links to your own site in the post. You can even add links of other authoritative sites which have high domain authority.

Use images in your post

As a guest post author you should always want your copy to be exceptional. The work of the Editor gets tedious as they checks number of copies together. When you use visuals in your post, you make it stand out. It also attracts readers.

Check your work thoroughly before submitting

Before submitting your work you can proofread your article to avoid some silly mistakes. You should check the spellings and grammar. Posts which are without any kind of mistakes are easily accepted. The guest post author also can make himself known for submitting fresh and clean articles.

Prove your knowledge

You must always write in such a way that the readers realize that you know much about a particular topic. Even if you do not know your writing must not reveal the truth. You must be spontaneous in your writing and must research facts and figures and put those together.

Call to Action (CTA)

At the end of your post you will tell the readers what they should do. They must be guided by you about what they are supposed to do next.

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How To Fix A Toxic Culture Without Firing People

Is there anything you don’t find right around your office? Do you see a toxic environment in work? Do you feel the employees are tired, discouraged or overworked? If you do see these kinds of symptoms happening with more than two or three employees, there is a high chance that some kind of toxic culture has entered your workplace. It will have a bad effect on your business as well as on the employees. You know what unhappy workers lead to. They are less productive, prone to commit more mistakes and try to leave the toxic workplace as quickly as possible. And the moment the word spreads out it becomes very difficult for the company to come out of the wrong reputation.

It is very important that you address to the problem as soon as possible. You need to clear up the negative work environment, if not, then your employees will leave your company, which will harm your productivity. But there are a few ways to fix a toxic culture without firing people.

Identify the problems in behaviour

Every company is a unique institution. Hence, every company has its own bad work culture. But how a company has give into the toxicity determines what form of toxicity it has. So there is no one solution for the problem. The first step towards identifying the problem is examining the culture of the business to understand the specific challenges.

You need to start by taking a look around and be prepared for the hard truths as sometimes what you find might be unpleasant and unexpected. The common problems which you might find among the employees are gossiping, bullying, poor communication, taking excessive leaves, suffering illness and fatigue. The employees may also want to leave the company due to favouritism, unrealistic deadlines and unsafe and morally incorrect work atmosphere. These are the issues you need to identify and solve as soon as possible.

Delve deeper into the roots of the problem

It is important to know who is in charge of the company leadership and what values they are bringing in. They must not have discriminatory behaviour, should not dehumanize employees, should not have aggressive or hostile leadership qualities and should not show lack of appreciation. All these problematic attitudes and negative behaviours create a stressful work environment. It is the work of the incharge of compensation management to look after the needs of employees.

Plan your reparing strategy

Once you understand the problem, it becomes easier to look for the cure. The first important step is to listen to your employees. It is important to listen to the grievances and look after their issues. The deadlines and workloads  should be achievable. The communication between the employee and employer should be clear and transparent. It leads to less frustration and delay of work if the employee is clear about what he/she is supposed to do. Acknowledge when someone performs well and treat every employee equally.

Implement your plan

It is important to show the changes in action. Communicate with your employee and bring in the rewarding factor. It inspires the employees to give their best. You should not think twice before removing any employee who is not in support of the new work environment. Every employee should be given equal opportunity and ample time to adjust. Another thing which you should keep in mind is bringing in diversity while choosing your employees.

Also Read – Importance of Employee Compensation And Benefits