When experts talk about employee engagement, most people imagine lower-level employees and middle managers. These workers have minimal authority over their daily tasks, they are the least job-secure, and they tend to receive the lowest pay and worst benefits packages, meaning they are most likely to be disengaged from their work. As a result, the web is filled with engagement solutions to keep lower-level employees around.
Yet, while HR professionals devote the bulk of their energy to engaging this portion of the workforce, executives are suffering. Though they have greater responsibility and greater remuneration for their efforts, executives can still disengage from their work, lowering their productivity, and endangering the entire business – including those workers at lower levels. However, the engagement solutions that work for lower-level employees rarely apply to higher-level business leaders. Therefore, HR professionals need an entirely different strategy for executive engagement.
HR typically doesn’t pay much attention to executives for a couple reasons:
- Executives already earn high salaries, and they generally have more control over their schedules and tasks. Therefore, the monetary rewards and engagement strategies HR is most familiar with don’t work.
- Most HR reps can’t relate to executives.
Most HR professionals have more in common with low-level employees than upper-echelon executives. Most HR reps earn respectable salaries and average benefits; they complete daily tasks that have little bearing on the greater goals and direction of the company; and only the CHRO and similar top-tier HR workers ever interact with executives. Thus, few members of HR comprehend the lifestyle and struggles of working in the higher levels of an organization.
The first step to engaging executives is understanding executives. It is important to consider that although executives might boast different responsibilities, they are still human. As such, they experience stress and concern for their jobs, their subordinates’ jobs, and their families’ well-being. Further, executives have interests and hobbies, they consume media, and they take pleasure in small joys like the rest of us. Remembering this, HR reps should find it easier to empathize with higher-level workers.
It might also be useful to know what executives discuss with one another – which is not nearly as disparate from the lower-levels as HR reps might expect. Alongside infrequent discussions about business direction and organization design, executives lament their full schedules and intrusive meetings, gossip and chat about mutual acquaintances and people within the organization, and generally talk about what work needs to be done. A savvy HR professional will note that their discussions are nearly identical to those of lower-level workers.
Aside from their wealth and authority, executives aren’t terribly different than anyone else within a business. Therefore, HR reps only need to determine what motivates individual executives to develop effective engagement tactics for the upper echelon. Some common higher-level motivators are:
- Need. Executives have finely honed talents, and they want to know their talents are integral for business success.
- Passion. Like everyone else, executives want to like what they do.
- Chemistry. Workplace culture is important; even executives want to like the people they work with.
- Challenge. Executives tend to be competitive. If a job isn’t challenging enough, most will disengage.
It isn’t difficult to develop engagement programs around executives knowing how simple and common their needs and wants truly are. To stimulate their need motivation, HR reps can institute a “thank your boss” day, where higher-level employees receive executive gifts. To improve chemistry around the office, HR can organize team-building exercises that are mandatory for the C-suite.
Another useful tactic for engaging executives is to connect them more closely with their subordinates. While some high-level managers are naturally proficient at seeking out and befriending low-level employees, most executives maintain a boundary between themselves and the grunts. HR should strive to coach executives in their behavior toward lower levels, revealing their blind spots when it comes to leadership methods and results. HR should lead by example, placing people first and exemplifying how executives should interact with other members of the organization.
If necessary, HR should encourage executives to enroll in leadership training courses; just because they’ve reached the higher levels doesn’t mean they can’t acquire new skills and knowledge. If an organization invests in its people, its people will invest in the business – even executives understand the value of that.
About the Author:
Tiffany Rowe is a leader in marketing authority, she assists Seek Visibility and our clients in contributing resourceful content throughout the web. Tiffany prides herself in her ability to create and provide high quality content that audiences find valuable. She also enjoys connecting with other bloggers and collaborating for exclusive content in various niches. With many years of experience, Tiffany has found herself more passionate than ever to continue developing content and relationship across multiple platforms and audiences.