A Simple Way to Improve Your Job Posting

Implementing this simple trick is a surefire way to improve the performance of your job postings!

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A proven way to improve your job postings

As the war for talent continues, employers are struggling to cut through the noise and attract the attention of the potential job candidates. Since today’s candidates have a lot of options for finding jobs and they are in demand, getting their attention is not easy.

This is where recruitment marketing comes in. Think about it for a second. Your job posting is just a one in million of other being promoted across different job boards, social media channels, etc.

Even if your potential job candidates do click on your job posting, what will keep them there and how will your job posting convince them to apply? Why shouldn’t they browse away to your competitors’ job postings? What makes your job posting different and memorable among so many similar job postings? How can you make your job posting stand out?

The solution is simple – add a video to your job posting!

Top 3 video job posting statistics

Job postings with videos perform better – it’s a proven fact.

Check out these statistics:

Statistic #1: Job postings with videos reach more candidates

According to Wordstream, video generates an amazing 1200% more shares than text and images combined!

In other words, if you add a video to your job postings, more people will share your job postings. As a result, your job postings will be able to reach the significantly greater number of people.  

Statistic #2: Job postings with videos get more views

According to CareerBuilder, job postings with video icons are viewed 12% more than postings without video!

In other words, if you add a video to your job postings, more people will click on it to see it!

Statistic #3: Job postings with videos generate get more applicants

CareerBuilder survey has found that job postings with videos have a 34% greater application rate.

In other words, if you add a video to your job postings, you will have a larger pool of candidates to choose from!

In short, adding videos to your job postings will improve the performance of your job postings. They will have a wider reach, more views and generate more applications – it’s a proven fact!

How to write a great job posting?

Writing a great job posting is not easy. Luckily, there are certain job advertisement best practices you can follow. Check out our Ultimate Guide for Posting Jobs That Stand Out!

How to create a recruitment video?

Yes, you can create a great recruitment video on your own. No big budgets, special equipment or filming experience needed. You can create a great, authentic recruitment video with your own smartphone! Want to know how? Check out out practical tips for creating a perfect recruitment video. 🙂

 

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How to Create a Great Recruitment Video?

Check out the best practice tips for creating a great recruiting video!

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Do you really need a recruiting video?

Yes, you really do need it. If you aren’t already creating recruitment videos, you are way behind. Most companies are already doing it! Recruitment videos are one of the biggest recruiting trends you should consider implementing in 2019.

Using video in recruitment can help you differentiate your employer brand, answer to your candidates’ questions in a compelling way and attract more candidates to apply for your open job positions.

Did you know that CareerBuilder found that job postings with videos have a 34% greater application rate? Ask yourself – you need a 34% greater application rate? If so, you should start creating your recruiting video right now!

How to create a great recruiting video?

Here are 5 practical tips that will help you create a great recruiting video:

1. Feature your employees

Your potential candidates want to see the faces of the people they might end up spending most of their days with. Using a video helps put a human face to the organization. Include a short message from your CEO, but make sure you also have different level employees in your recruitment video, too.

2. Keep your video short

Your recruitment video should last no longer than 3 minutes. SkillScout analyzed 450+ job and company videos across YouTube and Vimeo channels and found out that the average amount of time candidates spend watching recruitment videos is 1 minute and 36 seconds. This is how long you have to capture your potential candidates’ attention!

3. Ask interesting questions

Instead of having your employees reciting answers they learned by heart in order to paint your company in the best possible light, let them tell their stories. And trust me, they will! You only need to help them get started by asking interesting, open-ended questions such as why did you join this company or what do you love the most about working at this company.

4. Show your office

Make an office tour a part of your recruitment video. Your potential candidates want to see inside of the place where they would work. Give them a glimpse into your office atmosphere and everyday life at your workplace. It will help them visualize themselves working at your company.

5. Include a call to action

Your recruitment video should include a strong call to action. If the candidates are watching your recruitment video, it means that you were able to get their attention. Grab that chance and capitalize on it! Call them to check your open job positions or join your talent network!

In-house vs Agency Recruiting

What is the difference between in-house and agency recruiting? Which recruiting model is better?

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What is the difference between in-house and agency recruiting?

When a company needs to find and hire candidates, ti basically has two options: Handling recruitment in-house or outsourcing it to a recruitment agency.

Recruitment agencies are companies who will help you find and shortlist top candidates for a certain fee.

If you handle recruitment in-house, it would be best to hire a dedicated recruiter or even develop a recruiting team. If you can’t afford that, then one of your existing employees should take on the recruitment tasks.

Advantages and disadvantages of in-house and agency recruiting

If you use a recruitment agency, you should be able to find more qualified candidates in a shorter amount of time. However, it will cost you more.

On the other hand, in-house recruiting will probably cost you less, but you will have to invest more time and effort into finding the right candidate.

There are many pros and cons of using recruitment agencies, as well as of using an in-house recruitment model.

In-house vs agency recruiting: Which is better?

Both recruiting models have certain advantages and disadvantages. Which one will suit your better depends on your current and future hiring needs and available resources.

If you need to fill a few hard to fill positions in a really short amount of time, using a specialized recruitment agency might be a better choice. Recruitment agencies are also a good choice when you need to hire a lot of temporary employees (for example, seasonal hiring).

If you’re interested in using a recruitment agency, check out the Ultimate guide for choosing a recruitment agency.

On the other hand, if you’re company will grow an keep hiring, you might be better off by investing into building your own, in-house recruiting team. That way, you will have a greater control over your employer brand. You will also be able to build your own talent pool of qualified candidates, which can significantly improve your time, cost and quality of hire.

If you’re interested in in-house recruiting in-house, check out the Ultimate guide for finding qualified candidates.

Of course, it doesn’t have to be an either-or choice. Some of the best companies I know successfully combine both recruiting models. Their in-house recruiting teams occasionally collaborate with a dedicated recruitment agency. That way, they are able to make the most out of both worlds.

4 Good Reasons to Use a Recruitment Agency

Should you turn to a recruitment agency to help you fill your open job positions?

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Why do companies turn to recruitment agencies?

In today’s highly competitive, candidate-driven job market, finding and hiring the ideal job candidate is quite hard. This is why many companies turn to recruitment agencies to help them recruit the right people for their open job positions.

Should you do the same? How can a recruitment agency help you fill your open job positions?

Most common reasons for using a recruitment agency

There are many benefits that come with using services from a recruitment agency.

A good recruitment agency can help you:

Hire candidates faster

There are two main ways in which using a recruitment agency can save your company’s time. First, a hiring process can be quite time-consuming. Using a recruitment agency can help you save your employees’ time.

Second, recruitment agencies are professionals who recruit for a living. This is why they probably already have candidates in their applicant pool who are exactly the right fit for your open job positions. This is a great advantage that can significantly shorten the full cycle recruiting process. In other words, you can hire the best candidate much faster!

Hire highly qualified candidates

The second main reason why many companies turn to recruitment agencies is to improve their quality of hire. The main advantage of using a recruitment agency is that most of them are specialized in certain industries or functions, which means they already have a pool of highly skilled candidates at their disposal. Besides, recruitment agencies recruit for a living, which means that they have an expertise not only in finding great candidates, but also making sure that these candidates are indeed a great fit for a certain position.

Keep your professional appearance

Some companies, such as startups and small companies, don’t have a dedicated in-house recruiter. These companies lack the expertise and resources to find and hire the best candidates. To ensure that their hiring process is done professionally and effectively, they choose to use the services of recruitment agencies. If you don’t know how to recruit in a highly professional manner, it is best to leave it to experts form recruitment agencies.

Retain your new hires

For many companies, the most important advantage of using a recruitment agency instead of in-house recruiters, is that recruitment agencies offer additional security when it comes to new hire retention. All the best recruitment agencies offer guarantee periods. This means that they guarantee you that your new hire will stay at your company for a certain period of time (usually 3-6 months). If your new hire is terminated or leaves before the expiry of a guarantee period, recruitment agencies will give you a full refund or, most commonly, find a new, replacement candidate for no extra charge.

In short, choosing the right recruitment agency can help you recruit and retain the right people faster and even cheaper!

How Can an Effective Talent Pool Improve Time, Cost and Quality of Hire?

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Building and maintaining an effective talent pool will help you improve 3 most important recruiting metrics: time, cost and quality of hire.

Talent pooling: A proactive recruiting strategy

According to Robin Erickson form Deloitte, “The task of recruiting has moved from the reactive filling of requisitions to proactively court high-quality talent.

The only way to proactively court high-quality talent is to build and maintain an effective talent pool. Besides for engaging top talent, talent pools are also a very effective recruiting tool which can improve all the most important recruiting metrics, such as time, cost and quality of hire.

How talent pools help in recruiting top talent?

In today’s job market, an overwhelming majority of job candidates are passive job seekers. According to LinkedIn, 73% of your potential job candidates are passive job seekers. Passive candidates are already employed. Of course, top talent is high in demand so the chances are they are already employed.  This is the reason they actively look for a job. However, they would be willing to accept a better job offer. LinkedIn’s Global Talent Trends 2016 reports that a massive 90% of global professionals are interested in hearing about new job opportunities

However, these passive job seekers need to be convinced that getting a job at your company would be a step up for them. If you manage to get these passive job seekers to join your talent pool, you will have to build relationships with them, foster candidate engagement and keep your company on the top of their mind until the moment they are ready to change jobs.

How to create and maintain an effective talent pool?

Building and maintaining your talent pool is hard work. First, you need to fill your talent pool with high-quality candidates. You have to apply the best practices of lead generation to build your talent pool. Then you need to properly segment your talent pool. After you’ve done all that, the real works begins. You need to maintain your talent pools by engaging in relevant and interesting communication with your candidates. You need to create and distribute specialized recruitment content for every step of the candidate journey.

Yes, it’s a lot of work. However, all the time and effort invested in building and maintaining your talent pool is very well worth it!

Main benefits of an effective talent pool

Building and maintaining an effective talent pool will help you improve 3 most important recruiting metrics: time, cost and quality of hire.

Talent pools reduce time to hire

A properly segmented and managed talent pool will ensure that the candidates in your database are engaged and eager to work for your company. That way, when you have a new job opening, you will be able to choose between qualified, interested candidates from your talent pool.

This will significantly lower your time to hire because you will be able to skip the whole process of advertising your open job position through different channels and waiting for great candidates to apply. Instead, you will already have a pool of great candidates you can choose from!

Talent pools reduce cost per hire

An effective talent pool saves your money in two different ways. First of all, it reduces time to hire, which means you can save money on your HR professionals wages.The second way in which an effective talent pool will lower your cost per hire is by saving the money you would otherwise spend advertising your open job positions. Imagine the budget savings you could achieve if you didn’t have to spend money to advertise your jobs on different job boards, LinkedIn, Facebook, career fairs, campus events, etc.

Talent pools improve the quality of hire

Nobody wants to hire B-players, much less C-players. Lower quality hires happen because of four main reasons: not enough qualified applicants, not enough time to find talent, not enough time to check if the best candidate is indeed a perfect fit and because the best candidates reject your job offer so you have to settle with the second best. An effective talent pool will help you avoid all four mentioned scenarios by ensuring a steady flow of qualified job candidates, lowering your time to hire and improving your acceptance rate.

3 Must-Have Sections of a Great Employee Handbook

Does your employee handbook include these 3 sections? Don’t miss out on these must-haves!

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The hidden potential of your employee handbook

Employee handbook  is the cornerstone document of every company.

This document usually consists of a company’s policies. Unfortunately, too often this valuable document contains ONLY policies, rules and regulations.

While this is useful, an employee handbook has a much greater potential. Instead of a document full of prohibitions, you can easily turn it into an engaging and useful document your employees will read, know and love. Read on to find out how to achieve this goal!

3 main mistakes of your employee handbook

Most employee handbooks make the same 3 mistakes:

Mistake #1:

They are written in a formal tone of voice with lots of legal and technical terms which regular employees can hardly grasp.  

Mistake#2:

Most employee handbooks focus on company’s policies and provide just a brief introduction to the company if at all).

Mistake #3:

Most employee handbooks state only the company’s expectations from employees and not the other way round.

3 main sections your employee handbook is missing

In order to avoid the above stated 3 main mistakes of most employee handbooks, make sure that your employee handbook includes the following 3 sections:

Section #1: Your company’s history, mission, vision and goals

Start your employee handbook with an extensive introduction to your company. Explain why your company was created, by whom and how it went on to become what it is today.

State your company’s mission, vision and goals in an inspiring, relatable and easy to understand language.

Section #2: Your company’s core values and culture  

The second section of your employee handbook should present your company’s core values and provide a glimpse into your company culture.

Include real-life photos of your workplace and your employees and present true stories which illustrate your desired workplace behavior.

Section #3: Employee benefits and perks

Finally, make sure to emphasize what your employees will get in return for following all your company’s policies, rules and regulations.

Accentuate all the benefits and perks your company offers to your employees. Also, present all the types of rewards and bonuses which will be awarded to your most deserving employees.  

3 Simple Ways to Maintain an Active Talent Pool

Building and maintaining an active talent pool is the key to proactive recruitment.

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Do you have a talent pool?

Of course, you do. If you use an Applicant Tracking System or a modern all-in-one recruitment software, you certainly have a database of your current, past and potential job candidates.

(If you by any chance don’t have a talent pool, make sure to learn effective techniques for building your talent pool ASAP!).

However, a database or a list of candidates is NOT a talent pool. A talent pool is a database of candidates INTERESTED in working for your company.

How to maintain an active talent pool?

Here are the top 3 ways that will help you maintain an active talent pool with highly engaged candidates:

1. Segment your talent pool

Segment your talent pool into smaller groups based on certain criteria. Wondering how to segment your talent pool and which criteria to use? A good idea is to segment your talent pool on the criteria of your candidates preferred role or job position at your company. That way, you can create groups of candidates interested in different roles, for example in marketing, sales, IT, etc.

The process of talent pool segmenting will help you understand who are the candidates in your talent pool groups and what are their interests. Create a distinctive candidate persona for each of your candidate groups.

2. Create interesting digital campaigns

Once you have defined a distinctive candidate persona for each group in your talent pool, you will have deeper insights into the interests and motivation of candidates in that group. Use that knowledge to create interesting and engaging content aimed specifically at the candidates from that certain group.

For example, for the group of candidates interested in your marketing positions, create a weekly or monthly newsletter with relevant industry news, such as latest marketing tools and trends, interview with marketing experts at your company or share a story of your new marketing intern. Oh, and don’t forget to include an information about your new job openings in the marketing department!

3. Organize offline events

Besides organizing online events, such as courses, webinars, conferences etc, it a good practice to organize offline events. These types of events are a great opportunity for your local candidates to get to know your company, meet your employees and get a glimpse into your company culture.

Organize open doors at your office, host a local experts meetup or another educational event. Invite the candidates from your talent pool to attend your offline events and meet you in person! And don’t forget to take photos of the events and share them on your career blog and social media profiles! This way you will share your company’s vibe even with your potential job candidates who live outside of your city.

Maintaining an active talent pool sounds like a lot of work…is it worth it?

Of course, it is!

By using these 3 ways to maintain an active talent pool, you have highly engaged candidates who are eager to work for your company. It means that you will be able to fill your positions with better candidates faster, thus reducing your time and cost per hire while improving the quality of hire.

Tips for Writing an Employee Handbook Your Employees Will Want to Read

Learn how to write an effective employee handbook your employees will actually want to read!

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Why employees don’t read employee handbooks

An employee handbook is a very useful tool which helps companies successfully onboard new employees.

An employee handbook serves as an introduction to the company’s processes, policies and procedures. It contains an answer to almost all questions a new employee can have. It also communicates the company’s expectations regarding employees’ workplace behavior and expected performance.

In short, an employee handbook is a very useful and important company’s document.

Unfortunately, most the employees never read it! Even if your existing employees have read it, the chances that your new generations of employees will also read it are slim.

The research from GuideSpark found out that 43% of generation Y is not reading the majority of the employee handbook, while 11% haven’t even opened it!

It also found that and 33% of non-generation Y haven’t fully read a handed employee handbook, too.

Why is that?

Let’s be honest. Most employee handbooks are difficult to read, filled with technical terms and very boring to an average reader. Employee handbooks are not exactly what you would call a stimulating read.

How to write an engaging employee handbook?

Wondering how to write an employee handbook employees will want to read?

Follow these tips for writing an engaging and useful employee handbook:

  1. Make it simple

Make your employee handbook simple and easy to read and understand. Write shorter sentences. Use paragraphs. Avoid long, complicated words and get rid of technical and legal jargon.

  1. Use the right tone of voice

The tone of the voice you use to write your employee handbook should be consistent with your employer brand. If your company culture is fun, feel free to incorporate a bit of playfulness in your employee handbook.

  1. Add appealing visuals

Turn your employee handbook into an eye candy! Create appealing photos, videos and infographics to your employee handbook. Here are a few ideas:

  • Photos of your employees and everyday life at your office
  • The video message from your CEO
  • Company culture video
  1.  Create an interesting format

Your employee handbook doesn’t have to be in a usual PDF format. It can be a printed booklet with an actual bow, a comic, a video or even a trello board! Here are a few examples:

  1. Infuse personality

Make sure that you create your employee handbook in a way to stay on brand. Use your brand colors, visuals and follow your overall brand style. Create a unique employee handbook infused with your brand’s colors, voice and magic!

That’s it!

Now go on and have fun writing a creative, innovative and engaging employee handbook! 🙂

5 Tips to Become a More Successful Interviewer

Implement these 5 tips to become a more successful interviewer!

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Unsuccessful interviewers hire the wrong person – don’t be among them!

Did you know that 74% of employers confirmed that they’ve hired a wrong person for a position, according to a recent CareerBuilder survey?

If you’ve ever conducted a job interview, this will probably come as no surprise to you. Conducting job interviews is hard. It a very demanding and complex process and a really big responsibility, considering that the cost of hiring a wrong person can cost your company upwards of $50,000, according to a global survey conducted by Harris Interactive.

In order to help you recruit the right people for your company, here are top 5 proven tips that will make you a more successful interviewer.


5 tips to become a more successful interviewer

What can you do to become a more successful interviewer?

Actually, a lot. Many characteristics of a good interviewer can be easily learned and/or trained.

Here are 5 tips that will help to become a more successful interviewer:

Tip#1: Know exactly what you’re looking for

Many interviewers make the mistake by hiring on the basis of the job description templates. However, if you want to hire the right person, you need to dig deeper. A successful interviewers know that they need to hire the best talent by finding the perfect fit for their company’s specific company culture. To capture all the skills, experience, traits and motivations of their ideal candidate, they create a candidate persona. Creating a candidate persona helps them get a complete picture of the person they are looking for.

Tip#2: Conduct structured interviews

If you want to become a more successful interviewer, you should conduct structured job interviews. This means that they prepare the interview questions in advance and stick to them. When conducting and interview, successful interviewers ask all candidates the same questions. This helps them evaluate the candidates in a more objective manner and make better hiring decisions. Decades of scientific research have established that structured interviews are a proven procedure for predicting job performance. According to research, structured interviews have a better capacity to identify candidates’ suitability for a job then unstructured interviews.

Tip#3: Ask the behavioral interview questions

If you want to become a more successful interviewer, you should always ask the behavioral interview questions. They ask the candidates open-ended questions about specific situations they encountered in the past. The studies have shown that the best way of predicting future job performance is by understanding past performance. This is because in a traditional interview approach the candidate gets a straightforward question about his/her strengths and can use it to lie and to deceive the employer.

Tip#4: Pay attention to body language

If you want to become a more successful interviewer, you should learn how to read the candidates’ body language. However, take note that this is not easy to learn – it takes a lot of practice. A good strategy is to get informed on what can you learn from candidates’ body language. Candidates’ body language won’t tell you how a candidate will perform at the job, but it can reveal how a candidate is feeling at a moment. This is very useful in a situation where candidates are trying to present themselves in the best possible light. By observing candidates’ body language, you will able to spot an incongruence between their words and the story their body is telling.

Tip#5: Provide a great candidate experience

If you want to be a more successful interviewer, you need to focus on candidates and come up with different ways to improve the candidate experience. This is important if you want to ensure that the best candidates will accept your job offer. LinkedIn’s research has found that a staggering 83% of talent says a negative interview experience can change their mind about a role or company they once liked. Always treat candidates in a professional and respectful manner and go an extra mile to make a job interview pleasant for candidates.

 

The Secret of Conducting Great Job Interviews

What is the secret of conducting great job interviews? Discover in this article!  

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What is the secret of conducting great job interviews?

A lot has been said about conducting great job interviews. You probably already know that a great interview should have a carefully planned structure and use behavioral interview questions. You should also be mindful about your unconscious biases and provide a great candidate experience.

Conducting job interviews is a complex and demanding process. This is why the secret of conducting great job interviews lies in a single most important step – a good preparation. While it might seem obvious at first, be honest with yourself – how much time do you really spend preparing for each interview?

How should interviewers prepare for a job interview?

There are many things you need to prepare before the actual interview takes place.

Here is the checklist of the most important tasks you should go through before an interview:

  1. Have you reviewed and adjusted job description template to fit your company’s specific needs?
  2. Do you have a clear idea of job duties, job responsibilities and job requirements?
  3. Have you created your candidate persona?
  4. Have you made the selection of the best job interview questions and printed out that list?
  5. Have you developed a clear and precise rating system for each interview question?
  6. Did you do your research on each job candidate?
  7. Are you familiar with your company’s employee value proposition?
  8. Did you send a customized interview invitation email
  9. Did you send the interview confirmation email?
  10. Did you send the interview reminder email to candidates?
  11. Have you reserved an appropriate interviewing venue?

Start conducting great job interviews today!

To conduct a great job interview, you need to come prepared. Spending a lot of time preparing and planning an interview isn’t a waste of time. On contrary, it is an often overlooked key to conducting great job interviews.

Use the above checklist to prepare for the interview and you’ll be well on your way to conduct a more successful interview!