Client Communication: How to Do It Right

Communication, they say, is the basis for any healthy relationship. Much like in romantic bonds, family relations, and our friendships, transparency and honesty are necessary for all parties involved to feel appreciated and to know each other’s expectations. It’s not much different with professional bonds, isn’t it? The clients that give you the most trouble are the ones that send you lengthy emails with zero useful feedback, the ones that bombard you with information you cannot use, and the ones that don’t know what they want. 

Whether you’re working as a solo freelancer or you’re a part of a larger agency, if your role involves any amount of client interaction, you know that misunderstandings can cause more headaches than any amount of actual work ever could. Implementing certain rules, sticking to specific habits in client communication, and setting boundaries are all very important ways in which you can ease those headaches and make sure that your collaborations are more effective.

Define the process

Some companies and freelancers still assume that every single one of their clients has the same idea of the services they provide. For example, the field of digital marketing is a vast one indeed, and if you haven’t specified which particular areas your expertise covers, you can expect your clients to either come to you with a slew of questions, or to assume that you do exactly what they need and want. In both situations, you’re already in a mess. 

First of all, make sure that every touchpoint of your communication entails clear information. Your website, for starters, should have a clear page explaining your services in full. When someone reaches out to you, before the collaboration even begins, you should make sure that they know exactly what you can do for them, and what your business doesn’t cover. That way, you’ll prevent many misunderstandings and you’ll be able to qualify client leads more efficiently than ever. This can be done by using proposal software that will allow you access to a variety of client proposals.

Establish boundaries

We’ve all been there: a client sends you emails in the middle of the night, with no regard for your personal time off, expecting you to reply as soon as yesterday, and constantly in need of changes and alterations to your original service. Some clients are needy, others are borderline certifiable, but sometimes you cannot assess if they are a good match for your business until very late in the collaboration. 

In any scenario, setting those boundaries early on can help you manage those complicated relationships better. For starters, you can emphasize your work hours and when you’re available for communication via chat, phone, or email, and how long it typically takes you to respond. You should also let your clients know that when they need changes to your provided service or product, you have a process to stick to, and explain how long it takes. All of these details could be beneficial for letting your clients know how to get the information they want without disrupting your workflow. 

Embrace discovery

Especially when you’re in a creative industry, delivering something that will be in line with your clients’ expectations and needs can be tricky. Creative work is very individual, although based on expertise, and if you’re running a web design agency, for instance, you can often go through several stages of back-and-forth communication before you actually complete the work at hand, by no one’s fault in particular. Those interactions can still take away a chunk of your valuable time, and preventing that can be beneficial for you and your clients.

You can create and send out a customized web design client questionnaire as a part of your discovery process in an attempt to cover all of your bases and prevent all those changes early on. Of course, it’s always possible for your client to send the design back for tweaks, but you can at the very least prevent major, time-consuming changes that can affect your productivity. This is especially handy if your customers aren’t familiar with the industry and wouldn’t know what kind of details you need to begin with, so some guidance is essential.

Ask for feedback to improve 

Some clients like in-person meetings, some love Skype, while others enjoy the email correspondence that comes with clarity and transparency. In any scenario, you might not be perfectly compatible in terms of those preferences with each and every client, but you can find ways to accommodate their needs without disrupting your own process. A great way to avoid conflicts would be to ask your clients for feedback regarding your performance but also your communication and availability. 

Insights collected in that way could be helpful in defining your future relationships and in redefining expectations in your existing collaborations. In a similar manner, you should feel free to provide your own comments and feedback if you feel that your client should give you more space or that they aren’t available enough to the detriment of the project, causing missed deadlines and the like. Transparency in the form of regular feedback is a healthy way to let your client relationships blossom over time.

 

Although it takes time to evolve as a freelancer or even as a part of a team within an agency, you can certainly find ways to improve how you interact with clients. Take these tips into consideration, and you’ll be able to ensure long-lasting bonds and more satisfied clients down the line.

How to Make the Most out of Business Conference

Business conferences are still events which provide excellent opportunities for professional development, establishing contacts and growing your business, but only if you know what to do and how to do it. Not only can you learn a lot, but you have so many chances to meet people from the industry who might become your clients or who can recommend you to others. However, you shouldn’t leave anything to luck, but prepare well for each and every conference you attend. Here are just some of the most important things you should do before, during and after a conference, which should help you make the most out of it.

Set your goals

There must be some very good reasons why you’ve decided to attend a particular conference. Think about them and consider what you’d like to gain from the experience. You may wish to introduce your company to a wider audience or improve brand perception, for instance, which is why you need to go to the conference with a list of goals you’d like to achieve during the event. Don’t forget your goals and work towards reaching them.

Manage your time carefully

Just like you plan your vacation, you need to do the same when it comes to attending conferences. Every conference organiser issues the conference itinerary ahead of time and in most cases you have both a print and electronic version. Look carefully at the sessions you are most interested and make sure you allow yourself enough time to move from one venue to another. You need to plan all that before the conference in order to avoid confusion once you get there.

Get your materials ready

You need to represent your company in the best possible way. Everyone will base their opinion of your brand based on the impression you leave. So, make sure you have enough business cards and all other advertising material ready. If you need great product catalogues and brochures, turn to professionals who do great print advertising material.

Prepare questions

If there is an interesting talk you’d like to hear or a chance to meet someone you can really learn from, make sure you brainstorm the questions you’d like to ask them. This is also a chance for you to voice a question on behalf of your team, as well. So, ask them what they’d like to hear and add their questions to your list.

Get into right mindset

Some conference attendees shy away from the opportunity to create new connections because networking makes them inauthentic. Those people can never really benefit from such events unless they change their mindset. You’re not establishing connections because that is what you should do, but because it’s great for your career and future success. A conference should not be seen as an obligation, but rather as an opportunity to expend and diversify your network and acquire new knowledge.

Hunt for information

It’s vital to speak with as many people as possible at a conference. You might hear more about the topics that interest you or get inspired by some new ideas and concepts. In order to do this, you should try to attend as many sessions as you can, even if a topic doesn’t seem directly related to what you do. You never know when you might learn something, especially when it comes from a different angle. Needless to say, if an opportunity arises to talk to one of the keynote speakers, grab it. Ask them all the questions you’ve prepared or discuss a point they made during their presentation.

Build your network

A lot has already been said about the importance of networking. It’s probably the most beneficial aspect of every conference. That’s why you should not shy away from introducing yourself to new people, even if you are introverted in nature. All successful businesspeople believe meeting face-to-face is crucial for nurturing and maintaining long-term professional relationships.

Follow up

One of the things many people fail to do is follow up on the groundwork they did at a conference. If there is a logical and natural opportunity for you to get in touch with someone you met at the conference, use it. However, be careful not to come off as overbearing or desperate for a business connection. You should start a professional, yet friendly conversation and turn that into a connection that will last. Pay attention to what they say and don’t be aggressive in your approach.

Naturally, these are just some of the most important and basic tips you should follow regarding your presence at a business conference. As the number of conferences you have attended rises, you’ll surely come up with some additional ones, which might actually help you gain advantage over your competitors. Business conferences are still very important because they provide so many benefits. It’s only up to those attending them to make the most of their time there, which includes careful preparation, proactive behaviour and following up. Only then can you say you’ve truly reaped all the benefits. 

The Relevance of Talent Management and How to Develop Your TM System

Most businesses treat their hiring efforts separately from their accounting, not to mention their overall organization and goal-setting. Strategizing your entire business should include this one element that can boost your employee retention rates and help you build a more stable reputation in the role of an employer. Talent management is a strategy that encompasses everything from taking care of your employees’ perks and benefits, their compensation, workload, hierarchy, all the way to training, collaboration, and feedback. It aims to help your business find, hire, and retain talented individuals in line with your culture and values, people who will be your brand ambassadors. 

To develop such a system, you need to apply your strategic mindset and reform your HR practices from the ground up. The importance of this single system within your business cannot be underestimated, since you cannot afford losing valuable human assets over missed opportunities or misunderstandings in the workplace. Here are a few solutions to keep in mind for your talent management system, and how you can develop it more effectively for your brand to grow.

Form a feedback cycle 

Hiring and retaining employees is certainly not all about money. More than ever, employees cherish their freedom to express their opinions, to work with leaders that have a cause at heart, and to grow under your roof, not just continue earning their salary one month at a time. To truly empower business-wide transparency, you should build a feedback cycle that enables and encourages all of your staff to share their thoughts, criticism, suggestions, and ideas. 

Add to that, you should feel free to provide guidance, praise, and constructive criticism within that very same loop, and ensure equality in this exchange, so that all of your talented employees can get the chance to improve – yourself included. 

Start building your employer presence

Talent management starts with allowing your business to behave like a multifaceted creature that it is – not just aimed at customers, but at your employees, too. Your capacity as an employer greatly impacts the brand development process. To truly allow your business to attract the right talent and keep them happy, you should focus on employer branding as one key aspect of your talent management strategy and overarching brand development, too. 

Create the image you want to portray among your employees, and make sure that your employer brand genuinely embodies all those key values you want to see in the people that work within your business. To properly manage your talent, you should be prepared to position yourself not just as a customer-centric entity, but one strongly devoted to its employees. Send a consistent message over all social platforms, your website, and all other job platforms where you go talent-hunting. Your employer brand will do the rest.

Define your goals clearly

Unlike managing financial assets, tools, or anything abstract, you need to treat talent management as a process that is firmly focused on people in your business. That is why you need to rethink how you define goals that drive your talent management strategy. For starters, instead of sticking to numbers and statistics only, you should also think in people: who of your employees is best for which business task? How many people would you need to handle a new client? Do you have a risk mitigation strategy based on your employees’ skills and strengths?

Above all, this is not something you decide behind closed doors, or with a handful of managers who barely ever see your employees in action. The TM strategy only works if you create it with your employees present and suggesting ideas that make sense to them. While you’re defining your TM strategy goals, make sure to think about preventing issues among your teams, too. That’s yet another part of your strategy that matters to your employees and your management team, too.

Make smart investments in employees

One segment of every strategy that most business leaders fear the most is the budget. Alas, too many neglect to address that particular segment of their talent management strategy, which is a mistake you shouldn’t make. Why? Because selecting optimal funds for your TM strategy will help you allocate your budget towards employee training, advertising available job posts, employee bonuses, and setting up team-building workshops. 

Your employees should mean more than their salaries. That means that even if they’re happy with the number of zeros on the check, you should always focus on what else you can provide that will ultimately inspire them to stay loyal to your business and bring more clients your way. Plus, when you educate and train your staff, you’ll be able to help them climb the ladder and assume positions that will give them more challenges and help them grow. Today, every single employee craves such an approach over that old-fashioned stagnant career path with no room for improvement. 

 

Nurturing your employees and your candidates, and allowing them to be your brand advocates is one of the best strategies that can transform your business. It’s up to you to define your TM strategy from the beginning and implement it mindfully so that each hire you make and each time you let someone go, you do so in the service of your business and your culture. Keep these handy tips in mind to refine your TM strategy for upcoming years of success. 

Ways Brands Can Achieve Successful Personalization

In a competitive industry, it’s vital that you find a way to set yourself apart. The first method that will help you do so is to increase your marketing spending. The rule of thumb is that you should take about 10 percent of your average annual profit and dedicate it to your marketing. If the industry is particularly competitive, however, it’s probably smarter to go for anywhere between 20 and 50 percent instead. Another thing you can do is personalize your business. This method is quite effective, even though it’s far from simple. Here are several ways in which brands can achieve successful personalization. 

Brand awareness

A lot of people make a distinction between brand recognition and brand awareness, however, not a lot of them keep in mind that brand awareness has different forms and levels, as well. You see, brand awareness means that your audience knows a thing or two about your products, still, it is your job to make this learning process as simple as possible. How? Well, by focusing on those features that really matter – features that go into the decision-making process of your audience. Is your product cheaper, of higher quality or more versatile than those of your competitors? This is one of the first things that your audience has to learn about it.

Encourage active dialogue

The only way to personalize your brand properly is to give your audience what they want. The only way to figure out what they want is to ask them or let them tell you on their own. So, encourage active dialogue with your audience. First of all, you should implement chatbots, seeing as how they are the optimal tool of customer service in the 21st century. Second, start reading comments and monitoring brand mentions online. Get engaged in this discourse but avoid online arguments at all costs.

Experiment with formats

In order to get really close to your audience, you need to start using all the content formats that you can come up with. Why? Well, because the majority of marketers get lazy and opt for either text-based or video marketing. First of all, you might want to consider a podcast and infographics for your digital marketing. Second, you need to start thinking outside-of-the-box. What we’re mostly focusing on is offline marketing. Agencies like PostcardMania specialize in postcard advertising, which is one of the simplest ways to personalize the approach to your audience.

Focus on the product

Another thing you need to do is focus on the product. A lot of brands make a mistake believing that the most important brand feature is the logo or the company colors. The truth is that the product itself needs to be something that makes people come back. Take, for instance, Coca-Cola, their colors, logo and packages are recognizable all over the world. These visual traits are not the reason for people to buy Coca-Cola’s product. Their unique beverage is the key ingredient in this branding strategy.

Play on the nostalgia card

Previously, we’ve talked about Coca-Cola’s approach to branding and there’s one more example that you could learn on – playing on the nostalgia card. For years and years now, Coca-Cola has a unique and impactful Christmas strategy. This is particularly effective in their case, seeing as how Santa Claus shares their brand colors – red and white. Therefore, the Coca-Cola has all but become the official beverage of Christmas. Even if your product is not as old or impactful on the market, you can still associate it with something more familiar. We’re talking about an era, a holiday or a particular activity. 

Employ storytelling techniques

The next thing you need to understand is the fact that there are various storytelling techniques that could make your content more immersive. For instance, when writing about your business, it’s important not to portray the brand or even your staff as protagonists. A business, any business, is merely an agent. The role of the protagonist always goes to the average buyer. This everyman is a person that your audience will have an easier time identifying with, which makes your job of reaching out to them a lot simpler.

Stand for a cause

In the end, you could try to offer your audience something beyond the product itself. You see, you’re not actually selling a product but an idea. This idea is something that your audience can stand behind. So, take up a cause. First, it’s important that it’s something that your audience cares about. Second, it’s vital that it’s something that you care about, seeing as how genuine engagement is something that you just can’t fake. Also, this will humanize your business, thus showing your audience that it’s more than mere profit-generating machinery that they initially saw it as.

Conclusion

The very last thing you need to keep in mind is the fact that there are so many factors to take into consideration. This ranges from the nature of your audience, the characteristics of their demographic, the nature of the industry and many other issues. Therefore, you can use the above-listed as guidelines and turn their implementation into a successful branding strategy. As the end result, you’ll bring your brand closer to your audience than ever before.

Project Management Trends in 2020

The field of project management is just as dynamic as the business world because there are many factors influencing it. We have all noticed the great technological, environmental, societal, and economic changes that have been taking place in the last, it is safe to say, decade and they have influenced many segments within companies.

With 2020 slowly unwinding, as a business owner, you already need to be looking into the trends that will dominate this year. Since a proactive approach is always the best, here are the most prominent trends in the field of project management for the year 2020. 

Remote team management

Business owners have recognized the benefits of hiring remote employees some time ago and one of the initial motivators was the opportunity to expand their talent pool. There are numerous talented and hard-working people out there waiting for an opportunity to work, develop their skills, and transfer their knowledge and this is a power most entrepreneurs won’t miss to leverage in 2020.

The only concern regarding remote teams was that the collaboration would not be up to par. This is only natural because any issues in communication can affect the result. To resolve this concern, managing remote employees became the main goal of many efforts and it has provided many businesses with experts at a fraction of the price. The success of a project that involves remote teams depends on the proper management and this year you should invest in quality communication platforms. 

The question of cybersecurity

Considering the fact that many businesses are going paperless, most of the business data is fed into computers and cloud services and this means cybersecurity has an essential role in any project. Technology has provided us with tools to achieve better results quicker but the other side of the coin is that we now need to dedicate some of our efforts to tending to the cybersecurity of the project.

Increasing data security needs to start with educating your employees about phishing and other forms of scams and warning them not to open suspicious emails or click on odd links. Also, discourage employees from plugging in any devices into their computers and this also applies to charging their phones. Without proper education of your employees, any safety measures technology-wise will not make any difference when it comes to the security of your project.

Leveraging the visual 

The elements your project needs to leverage in 2020 are the Kanban boards. ‘Kanban’ is a Japanese word for ‘billboard’ and the Kanban principle is to create ‘to-do’, ‘doing’, and ‘done’ segments which help oversee the progress of the project and help with organizing your team. This principle is the basis of several project management tools but while comparing Trello vs Taskworld, don’t forget to consider which features are additional and need to be paid for and which are innately included. 

Perhaps you have the same task across multiple projects or you wish to enable reminders, so make certain such features exist in your tool of choice. Keep in mind that you may benefit from reading user comments or consulting with those that use such project management tools to be able to assess which features you may need. 

Play on emotions

One of the most interesting factors among the 2020 project management trends is emotional intelligence. It may sound strange to mention emotions when discussing projects, but emotions do play a role there. Just think about it, in the corporate world in which you have different tools for anything that you need, the element that you need to pay attention the most are the people.

With different cultures within one team or among all teams working on a project, it is essential to be mindful of mutual differences and to respect them. Instead of dealing with issues when they arise, you need to prevent them and in case they do happen, you should be prepared to resolve them on the spot. This step is necessary because trust and respect are the pillars of any project’s success. 

Analytics is the key

Numbers are vital for project management because they hold the key to the results. Monitoring the results is what allows project managers to react quickly and stop a problem from emerging which makes analytics an invaluable segment of project management. 

The future of project management analytic tools lies in the cloud because that will allow for real-time data collection. Therefore, managers will be able to react in a timely fashion and make the whole process more transparent and efficient. This also means a smarter distribution of resources such as time, work power, and money, whose saving is always a plus for the company. 

Wrapping up

Regardless of the industry, your business needs to run smoothly this year (and any year for that matter!). Hiring remote employees is one of the factors that influence project management trends and this factor is on the rise. In addition to that, the question of cybersecurity is increasing in importance together with the steady development of technology. 

Other factors such as emotional intelligence that is closely-knit with diversified teams, visual aids refinement, and real-time analytics also have an impact on this year’s trends. Now that you have an idea about what 2020 brings, it is time to assess what your business can benefit most from. 

5 Tips to Provide Better Omni-channel Sales to Your Customers

Nowadays, customers are all about convenience. For businesses of all sizes, and especially small and medium ventures trying to establish a foothold in the competitive market, one of the major obstacles is to provide a seamless purchasing experience for their customers across all relevant platforms. This is because managing sales on numerous fronts can be a cumbersome task, yet the modern customer still demands of their brands to allow them to stay in control of their purchasing habits and preferences.

This is why companies around the world and in all industries are starting to branch out their sales strategies and are incorporating numerous lucrative channels into their operations to appeal to the digital demographic, and boost sales on those platforms that 21st-century customers are using. So today, let’s go over the five tips to help you provide better omni-channel sales to your customers to drive customer acquisition and retention.

Focus on mobile commerce

We live in a mobile world, and it should come as no surprise that customers across the globe are increasingly consuming online content and making their purchasing decisions via mobile devices, especially their smartphones that accompany them on every occasion. Unfortunately, though, the majority of businesses are yet to realize the true power and potential of mobile optimization, as 90% of customers are still unsatisfied with the level of mobile service they provide. So, if you haven’t optimized your processes for handheld devices, now’s the time.

Not only should you optimize your entire website for all screen sizes and ensure a seamless browsing experiences on all mobile devices, but you should also optimize your check-out and sales processes to make it easier for your customers to buy using their smartphones. Remember, M-commerce is on the rise, so be sure to capitalize on this trend while it’s still in its infancy.

Use direct messaging to your advantage

Nowadays, customers want to talk to their favorite brands directly, preferably without wasting any time. Sure, email is still a powerful sales and communication tool you should use in your strategy, but it’s also important to provide your customers with a way to communicate with your representatives in real time, in order to answer their questions, resolve any unique problems that might be holding them back, and inspire them to complete their purchase. Aside from having a live chat function, direct messaging is the only way to achieve this goal.

It’s also important that you leverage all forms of direct messaging, ranging from messaging platforms on popular social media networks, all the way to the good old SMS function, which by the way has a high chance of incentivizing engagement. Combining all of the available messaging platforms and allowing your customers to make a purchase over text is a powerful way to drive sales and deliver a better overall experience. 

Manage sales orders from multiple channels

One of the biggest problems companies of all sizes face nowadays is the problem of importing sales orders from multiple channels. If done correctly, it can boost sales across the board, but if not implemented properly, it will cost you time and money, and it might even hinder logistics and inventory management. All of this can have a negative impact on the sales experience, and your brand experience as a whole. This is why you need to manage your entire sales operation form a centralized cloud platform.

In some of the most complex industries in the world such as manufacturing, companies are integrating comprehensive manufacturing software that provide business owners with hundreds of useful features that cover a range of processes, including sales, in order to make cross-channel order importing manageable and reliable for all parties. In turn, this type of cloud-based software provides reliability and scalability, and allows business owners to stay in control of complementary processes such as logistics and inventory.

Offer live chat and quick automated solutions

Another powerful way you can improve sales is to offer live chat services to your customers, but also to integrate some AI-driven solutions that will tackle menial and repetitive tasks. For the former, consider introducing voice calls, phone communication, and voice communication over social media. For the latter, be sure to integrate chatbot technology that will be able to communicate with your customers instantaneously and guide them towards a solution to their problems, but also incentivize them to make a purchase. 

Leverage the popularity of email

On a final note, keep in mind that while email communication is still one of the best digital marketing tactics you have at your disposal that drives engagement, it can also serve as an amazing sales tool if geared towards this purpose. Some companies choose to use emails to keep customers up-to-date with current events, or to simply notify them of new deals and discounts, but if you want to truly make email a sales-oriented tool, then you should let your customers know that they can make a purchase directly via the email platform.

Wrapping up

In the modern business world, sales is no longer a goal, it’s a journey and an experience – one that customers should be able to control and enjoy on their own terms. With that in mind, be sure to integrate these powerful solutions in order to create an omni-channel sales strategy and drive customer happiness through the roof.

Top 5 Destinations for Relocating from Hong Kong as an Investor

There is no denying the benefit of obtaining a second passport and residency rights in a country other than your own. From having the ability to leverage the passport to travel the world or enjoy the benefits a country has to offer to its citizens, all the way to obtaining a right to relocate your life and your career when you see fit, having a second passport is the best way to make it happen. This is something that property investors from Hong Kong are increasingly looking into in recent years, and especially in recent times during the unstable political trends taking place in the city-state.

While the Hong Kong real estate market remains an appealing prospect for new and seasoned investors, it’s important to start looking beyond its borders in search of more lucrative opportunities – ones that bring other benefits to the table such as permanent residency or even citizenship. Let’s take a look at the most promising destinations you can relocate to as a Hong Kong real estate investor.

Canada

Over the decades, the Canadian real estate market has remained steady and relatively unwavering in the face of new socio-economic trends, which makes the country and especially it’s biggest cities some of the best locations for overseas property investors. Not only does Canada enjoy a stable economy in its own right, but it also has numerous investment opportunities for those seeking to monetize rental homes as well as to flip properties for a profit.

This is because tourism in Canada is high on a year-round basis, but also because many people from around the world are relocating there and are looking to purchase homes of their own. That said, keep in mind that low-cost real estate in Canadian cities is virtually non-existent, so get ready for a cumbersome first investment.

Spain

Among the more affordable investment destinations in the world is Spain, a somewhat unstable economy that has left many amazing properties vacant and ripe for the picking by a skilled investor from overseas. But the best part about investing in Spain’s real estate market is that the local government allows investors to apply for a golden visa and gain permanent residency by buying property worth as little as 500,000 euros. While Spain is more expensive than Greece or Portugal in this regard, the country offers expedited golden visa applications and allows investors to obtain permanent residency much faster, making it easier to relocate in a hurry should the need arise.

Indonesia

Some investors might not be looking to relocate to a faraway destination, and are looking for lucrative real estate opportunities in countries that are closer to home. Luckily, the Southeast Asian market offers many prospects, of which Indonesia might be the most appealing one due to its year-round tourism and rapid urbanization.

That said, acquiring real estate as a foreigner might be tricky without experienced help, which is why Chinese investors are getting in touch with reputable firms such as Invest Islands to get the legal guidance necessary to obtain a property quickly, keep the law on their side, and relocate to this paradise country. The country’s proximity to Hong Kong makes it especially appealing to Chinese investors, as you will be able to stay close to your other assets and manage your portfolio with ease.

Portugal

Next to Spain, quite literally, Portugal is yet another European country that might be appealing to foreign investors because of its year-round tourism and the increasing urbanization of its coastal regions where people from around the world are vacationing in greater numbers. 

Add to that the fact that more and more people are looking for a home in these sunny and warm regions, and you have a promising destination with a long-term ROI potential. This real estate market is all about buying cheap properties and renovating them to appeal to the modern buyer, though, so it will take some time and hard work to monetize the investment. 

Turkey

Finally, the biggest city in Turkey, Istanbul, is currently one of the top investment hubs for foreign investors in the world, simply due to the recent political turmoil that has deterred many business leaders from investing. This is your opportunity to capitalize on a market where properties are extremely cheap, and the prices of labor and materials are low, which means that you will be able to flip a property with minimal financial waste and offer it to the millions of tourists pouring into the city on an annual basis.

Wrapping up

As property investors from Hong Kong are increasingly looking to diversify their portfolios into foreign markets, it’s important to find the destinations that not only offer favorable investment terms, but also provide other valuable benefits. Consider these countries for your growth strategy and invest in a destination where you can relocate with ease.

5 Ways to Leverage Your Tech Skills to Kick-Start a Wealthy Career

To work in tech means to exploit and capitalize on one of the biggest and most lucrative industries in the world. Technology is an inextricable part of our everyday life, it shapes whole industries, and needless to say, every company needs tech-savvy employees to drive all of their processes from app development to website maintenance, from HR to sales, and all across the board. Needless to say, if you have some tech skills, you should have no problem monetizing them in this tech-driven day and age. 

That said, it’s also important to note that long-term success is not guaranteed, especially when you consider the fact that technology is constantly evolving, and so the need for growth-oriented employees and professionals continues to rise as a result. Provided that you’re willing to learn and evolve your skills with the prevailing trends, let’s take a look at the five best ways you can leverage your expertise to kick-start a wealthy career.

Image editing and video production

Digital content is what drives the modern business world forward, which means that every company needs to keep dishing out amazing content on a regular basis in order to execute their marketing strategies, appeal to and engage the modern online audience, and of course, get on Google’s good side. Now, while it is true that written content (blogs and the like) is king in the digital world, this doesn’t mean that you need to be a writer to make some amazing content. This is because visual content is equally important, and not just for marketing purposes.

If you consider yourself to be somewhat of a Photoshop whizz or if you’re versed in the art and science of video editing, you could be taking on various interesting projects for businesses of all sizes, national and well as international given the flexible nature of the job. From marketing materials, to internal documents, images, and explainer videos, there is no shortage of opportunities in this field.

Creating brands and their visual identities

Speaking of visual content, one of the most important elements of long-term success in the modern business world is, of course, branding. Experienced business leaders (as well as novices who do their research) understand the importance of proper brand-building in this competitive day and age, because having a strong brand identity is just about the only thing that can really make a business stand out from the rest. Without a brand, a business is just another player in a sea of competitors.

This is where you come in as the branding professional everyone needs, and are willing to pay a hefty sum for your talents. Now, branding is a bit different than image or video editing, as it not only involves strategic thinking and brainstorming, but also creative content creation – from scratch. When you’re working with a business leader on creating a brand, you will be tasked to create a brand’s identity from scratch in order to build a unique image that will resonate with the hearts and minds of the target demographic. Needless to say, this is a lucrative calling that requires tech skills as well as creative thinking.

Proprietary software development

Speaking of lucrative callings, one of the most lucrative industries in the world is, naturally, the financial sector. Concretely, tech-savvy professionals with adequate coding experience can find numerous lucrative opportunities in the Forex market, and build proprietary software for leading brands such as Ever Forex as well as making sure that all platforms are functioning properly on a 24/7 basis to ensure stellar customer experience. 

The key driver of this demand is sheer necessity, as broker firms in the financial sector cannot afford a single minute of downtime, which means that they will gladly pay for a professional who can keep the platform up and running without a hitch. While it might take you some time to familiarize yourself with the specifics of the industry and the unique idiosyncrasies of a given platform, the time you spend educating yourself will be well worth the investment in the long run.

Website development and upkeep

Another lucrative field that could never lose its popularity is web development and upkeep. Again, website-building and maintenance is something that every business needs nowadays, but it’s also a career path that will continue to yield significant financial returns for years to come. That said, keep in mind that web development is a pretty competitive field, so it’s important to really nail your skillset and diversify your portfolio if you want to land some lucrative contracts.

Digital marketing

On a final note, always remember that digital marketing offers a wealth of opportunities for those of you with a knack for online marketing, and a skillset necessary to create captivating ads and online content. Given the fact that digital marketing encompasses numerous effective tactics, you can pick and choose your niche or even become an all-around digital marketer to boost your chances of landing a high-paying job in a company that needs everything from SEO to SEM, from social media management and email marketing, to landing page and app development. 

Wrapping up

There is no shortage of lucrative opportunities in this tech-driven day and age, so don’t think that only programmers get to make an honest living in the tech sector. Rather, you can explore these fields further to find your true calling and kick-start a wealthy career.

How To Prepare For An International Business Conference

Entrepreneurs are still keen on networking events, even though we live in the digital age. There’s always good potential in attending an international business conference. You can meet new business associates, find a mentor and expand your network of contacts. 

However, there’s also the chance that attending such an event will be a total bust but it’s a risk you must be willing to make. That’s why preparing for attending such a conference is very important because you never know what might happen. With that in mind, here are a few ways how you can prepare for an international business conference. 

Do some research first

It’s always a good idea to research the location where the conference is taking place. Usually, international business conferences last for a couple of days but you won’t be spending the entire day at the conference, that’s for sure. Therefore, treat it like any other trip and research some sights worth visiting or some entertainment that will make your visit more enjoyable. 

Also, as soon as you find out what is the location and the duration of the event, get to know more about travel insurance options for that country. This helps you make the right financial plan beforehand and get yourself insured in advance.

Plan your trip thoroughly

In most cases, the conference hosts plan every detail, including accommodations for their attendees. However, oftentimes, you’re only invited to attend, nothing more. If that’s the case, you’ll have to do the preparations yourself. Here’s a list of tasks you should focus on.

  • Book a hotel or a motel room.
  • Book a flight to your destination.
  • Arrange for someone to pick you up at the airport.
  • Arrange transportation to the conference.
  • Confirm your attendance.
  • Pack everything you need.
  • Make sure your passport hasn’t expired.
  • Plan your trip back as well.

It might not be a long or a demanding trip but you have to make sure you’re adequately prepared nonetheless. 

Protect yourself

Every international trip is not without some risks. That’s why it’s very important to protect yourself properly. As an example, keep your passport with you at all times and your valuables under lock and key. 

Moreover, check in with the travel advisories to determine what kind of documentation, if any, you should bring along. Last but not least, bring more money with you in case some unforeseen circumstance rises up, such as your luggage being lost or something similar. 

Plan to make connections

As an entrepreneur, your mission is to get the most out of the business conference you’re attending. More often than not, that means making as many connections as you can. Therefore, bring along your business cards you can hand out to potential associates. Exchanging information with key people is essential at networking events. 

Also, prepare your speech or presentation well if you’re one of the public speakers at the conference. After all, you want to put your best face on and make a good impression on the crowd. In addition, not every lead is worth pursuing. Try to determine what will benefit you or your business and focus on making connections there. If you try to explore everything, you might miss out on a good opportunity. 

Get some rest when you arrive

Arriving at a foreign country for a business conference usually means two things; travel fatigue and jet lag. If you can avoid any appointments as soon as you arrive, do so and get some rest, beforehand. Don’t  hesitate from investing in good accommodations. 

After all, a good night’s rest is required to retain your focus and have a better perspective on things. You will need some time to adjust to the new environment, as well as the new culture, which is next to impossible to do if you’re not well-rested. 

 

Attending an international business conference is always a good idea for aspiring entrepreneurs. You can learn new things and meet new people who can help you out in some way or another. That’s why it’s important to have a game plan and prepare yourself for what lies ahead. 

5 Tips How to Recruit Generation Z in Your Small Business

While Millennials are slowly taking over the workforce, Generation Z members aren’t far behind. Although their age span is not yet firmly set, they range from the nineties to the present age (e.g. 1995 and 2015) so they are easing into the business world. 

This is the generation who was born into smartphones, gadgets, and the Internet, and they feel at home with technology which is precisely the reason why you need them amongst your ranks, to stimulate your business’s progress. 

However, the traditional strict working atmosphere will not be appealing to Gen Z so you would need to make some changes to your recruitment process and the working conditions. With that in mind, here are 5 tips to help you find the optimal ways to recruit Gen Z employees.

Leverage on their love for technology

Generation Z loves its technology: as soon as they open their eyes, the first thing they reach for is their smartphones because they want to check what’s new with the world, if any of their friends wrote to them or if there are any work-related news. While older generations might become anxious because of a new software tool you introduced, a Generation Z employee will be the first one to enthusiastically try it out.

This means that, in order to attract them, you need to stay updated regarding the newest technology trends. In this way, you will make sure you facilitate certain aspects of work by eliminating menial work for the most part and that you become attractive to this tech-savvy generation. 

Visit relevant networking events

Posting an ad online is not the only manner to recruit Generation Z employees since this social group isn’t a slave to old trends. For instance, going to certain events and mingling with the attendees might help you find the talent you are looking for.

Just as Millennials, Gen Z has tremendous social awareness and often attend going-green events as well as those for charitable causes. If your business philosophy coincides with these causes, all you need to do is to choose one of the designs for business cards online, get them printed and hand them out to individuals who you consider great candidates. In this manner, you would know that the person coming to the interview is already a desirable candidate which shortens the recruitment process.

Show you care about health and wellness 

Gen Z is all about keeping fit and eating healthy and don’t be surprised if you learn that some of them refuse to own a car because they want to help the environment and be more active. Since a lot of them are known to cycle to work, it is good to have a bike rack in the building so they can leave their bicycles without the fear of having them stolen.

Also, having fresh fruit brought in daily will not significantly burden your budget but it will significantly improve your reputation among your employees, Gen Z ones in particular. If you have the budget and space, you should consider assembling a small gym so that they can work out after work or during their break if it helps them clear their heads. 

Offer growth opportunities

One of the strongest character traits that Gen Z members share is the anxiety caused by the feeling they are stuck in a place where everything stagnates. While previous generations might have enjoyed indulging in their routines and everything always functioning the same, this kind of working environment is the worst possible one for Gen Z as it would resemble a prison.

If there is no space for progress, for moving up the ladder, and shaking things up with new ideas, strategies, and tools, don’t be surprised if Gen Z members decide that they better look for another employment. To attract them and retain them, you need to offer challenges and be ready to embrace innovativeness and you will soon see how much good it would do to your business.

Keep them informed and involved

While some members of the older generations prefer to do one thing at the time, Gen Z cannot function without multitasking. Typing a report, responding to a teammate’s text about a project, while considering what to eat for lunch – this is just how their quick minds work. So, long recruitment procedures where they go through many steps which are weeks apart with somber periods of silence from their prospective employers are not going to cut it for them.

They like to be kept in the loop since you never know if they have other options and you might end up losing a talented employee because you didn’t contact them for a few weeks between recruitment steps. Also, since they are big lovers of video as a format, you can also include them making a short presentation video about them and their work experience as a part of the process.

Wrapping up

Generation Z will take over the business world in a not so distant future, so it is wise to get a head start because it can also mean gaining a competitive advantage. Instead of being the one who joins the race once it already started, think proactively and start adapting your working conditions and atmosphere to the upcoming generations who will rule the business world.