5 Ways to Leverage Your Tech Skills to Kick-Start a Wealthy Career

To work in tech means to exploit and capitalize on one of the biggest and most lucrative industries in the world. Technology is an inextricable part of our everyday life, it shapes whole industries, and needless to say, every company needs tech-savvy employees to drive all of their processes from app development to website maintenance, from HR to sales, and all across the board. Needless to say, if you have some tech skills, you should have no problem monetizing them in this tech-driven day and age. 

That said, it’s also important to note that long-term success is not guaranteed, especially when you consider the fact that technology is constantly evolving, and so the need for growth-oriented employees and professionals continues to rise as a result. Provided that you’re willing to learn and evolve your skills with the prevailing trends, let’s take a look at the five best ways you can leverage your expertise to kick-start a wealthy career.

Image editing and video production

Digital content is what drives the modern business world forward, which means that every company needs to keep dishing out amazing content on a regular basis in order to execute their marketing strategies, appeal to and engage the modern online audience, and of course, get on Google’s good side. Now, while it is true that written content (blogs and the like) is king in the digital world, this doesn’t mean that you need to be a writer to make some amazing content. This is because visual content is equally important, and not just for marketing purposes.

If you consider yourself to be somewhat of a Photoshop whizz or if you’re versed in the art and science of video editing, you could be taking on various interesting projects for businesses of all sizes, national and well as international given the flexible nature of the job. From marketing materials, to internal documents, images, and explainer videos, there is no shortage of opportunities in this field.

Creating brands and their visual identities

Speaking of visual content, one of the most important elements of long-term success in the modern business world is, of course, branding. Experienced business leaders (as well as novices who do their research) understand the importance of proper brand-building in this competitive day and age, because having a strong brand identity is just about the only thing that can really make a business stand out from the rest. Without a brand, a business is just another player in a sea of competitors.

This is where you come in as the branding professional everyone needs, and are willing to pay a hefty sum for your talents. Now, branding is a bit different than image or video editing, as it not only involves strategic thinking and brainstorming, but also creative content creation – from scratch. When you’re working with a business leader on creating a brand, you will be tasked to create a brand’s identity from scratch in order to build a unique image that will resonate with the hearts and minds of the target demographic. Needless to say, this is a lucrative calling that requires tech skills as well as creative thinking.

Proprietary software development

Speaking of lucrative callings, one of the most lucrative industries in the world is, naturally, the financial sector. Concretely, tech-savvy professionals with adequate coding experience can find numerous lucrative opportunities in the Forex market, and build proprietary software for leading brands such as Ever Forex as well as making sure that all platforms are functioning properly on a 24/7 basis to ensure stellar customer experience. 

The key driver of this demand is sheer necessity, as broker firms in the financial sector cannot afford a single minute of downtime, which means that they will gladly pay for a professional who can keep the platform up and running without a hitch. While it might take you some time to familiarize yourself with the specifics of the industry and the unique idiosyncrasies of a given platform, the time you spend educating yourself will be well worth the investment in the long run.

Website development and upkeep

Another lucrative field that could never lose its popularity is web development and upkeep. Again, website-building and maintenance is something that every business needs nowadays, but it’s also a career path that will continue to yield significant financial returns for years to come. That said, keep in mind that web development is a pretty competitive field, so it’s important to really nail your skillset and diversify your portfolio if you want to land some lucrative contracts.

Digital marketing

On a final note, always remember that digital marketing offers a wealth of opportunities for those of you with a knack for online marketing, and a skillset necessary to create captivating ads and online content. Given the fact that digital marketing encompasses numerous effective tactics, you can pick and choose your niche or even become an all-around digital marketer to boost your chances of landing a high-paying job in a company that needs everything from SEO to SEM, from social media management and email marketing, to landing page and app development. 

Wrapping up

There is no shortage of lucrative opportunities in this tech-driven day and age, so don’t think that only programmers get to make an honest living in the tech sector. Rather, you can explore these fields further to find your true calling and kick-start a wealthy career.

Client Communication: How to Do It Right

Communication, they say, is the basis for any healthy relationship. Much like in romantic bonds, family relations, and our friendships, transparency and honesty are necessary for all parties involved to feel appreciated and to know each other’s expectations. It’s not much different with professional bonds, isn’t it? The clients that give you the most trouble are the ones that send you lengthy emails with zero useful feedback, the ones that bombard you with information you cannot use, and the ones that don’t know what they want. 

Whether you’re working as a solo freelancer or you’re a part of a larger agency, if your role involves any amount of client interaction, you know that misunderstandings can cause more headaches than any amount of actual work ever could. Implementing certain rules, sticking to specific habits in client communication, and setting boundaries are all very important ways in which you can ease those headaches and make sure that your collaborations are more effective.

Define the process

Some companies and freelancers still assume that every single one of their clients has the same idea of the services they provide. For example, the field of digital marketing is a vast one indeed, and if you haven’t specified which particular areas your expertise covers, you can expect your clients to either come to you with a slew of questions, or to assume that you do exactly what they need and want. In both situations, you’re already in a mess. 

First of all, make sure that every touchpoint of your communication entails clear information. Your website, for starters, should have a clear page explaining your services in full. When someone reaches out to you, before the collaboration even begins, you should make sure that they know exactly what you can do for them, and what your business doesn’t cover. That way, you’ll prevent many misunderstandings and you’ll be able to qualify client leads more efficiently than ever. 

Establish boundaries

We’ve all been there: a client sends you emails in the middle of the night, with no regard for your personal time off, expecting you to reply as soon as yesterday, and constantly in need of changes and alterations to your original service. Some clients are needy, others are borderline certifiable, but sometimes you cannot assess if they are a good match for your business until very late in the collaboration. 

In any scenario, setting those boundaries early on can help you manage those complicated relationships better. For starters, you can emphasize your work hours and when you’re available for communication via chat, phone, or email, and how long it typically takes you to respond. You should also let your clients know that when they need changes to your provided service or product, you have a process to stick to, and explain how long it takes. All of these details could be beneficial for letting your clients know how to get the information they want without disrupting your workflow. 

Embrace discovery

Especially when you’re in a creative industry, delivering something that will be in line with your clients’ expectations and needs can be tricky. Creative work is very individual, although based on expertise, and if you’re running a web design agency, for instance, you can often go through several stages of back-and-forth communication before you actually complete the work at hand, by no one’s fault in particular. Those interactions can still take away a chunk of your valuable time, and preventing that can be beneficial for you and your clients.

You can create and send out a customized web design client questionnaire as a part of your discovery process in an attempt to cover all of your bases and prevent all those changes early on. Of course, it’s always possible for your client to send the design back for tweaks, but you can at the very least prevent major, time-consuming changes that can affect your productivity. This is especially handy if your customers aren’t familiar with the industry and wouldn’t know what kind of details you need to begin with, so some guidance is essential.

Ask for feedback to improve 

Some clients like in-person meetings, some love Skype, while others enjoy the email correspondence that comes with clarity and transparency. In any scenario, you might not be perfectly compatible in terms of those preferences with each and every client, but you can find ways to accommodate their needs without disrupting your own process. A great way to avoid conflicts would be to ask your clients for feedback regarding your performance but also your communication and availability. 

Insights collected in that way could be helpful in defining your future relationships and in redefining expectations in your existing collaborations. In a similar manner, you should feel free to provide your own comments and feedback if you feel that your client should give you more space or that they aren’t available enough to the detriment of the project, causing missed deadlines and the like. Transparency in the form of regular feedback is a healthy way to let your client relationships blossom over time.

 

Although it takes time to evolve as a freelancer or even as a part of a team within an agency, you can certainly find ways to improve how you interact with clients. Take these tips into consideration, and you’ll be able to ensure long-lasting bonds and more satisfied clients down the line.

How To Prepare For An International Business Conference

Entrepreneurs are still keen on networking events, even though we live in the digital age. There’s always good potential in attending an international business conference. You can meet new business associates, find a mentor and expand your network of contacts. 

However, there’s also the chance that attending such an event will be a total bust but it’s a risk you must be willing to make. That’s why preparing for attending such a conference is very important because you never know what might happen. With that in mind, here are a few ways how you can prepare for an international business conference. 

Do some research first

It’s always a good idea to research the location where the conference is taking place. Usually, international business conferences last for a couple of days but you won’t be spending the entire day at the conference, that’s for sure. Therefore, treat it like any other trip and research some sights worth visiting or some entertainment that will make your visit more enjoyable. 

Also, as soon as you find out what is the location and the duration of the event, get to know more about travel insurance options for that country. This helps you make the right financial plan beforehand and get yourself insured in advance.

Plan your trip thoroughly

In most cases, the conference hosts plan every detail, including accommodations for their attendees. However, oftentimes, you’re only invited to attend, nothing more. If that’s the case, you’ll have to do the preparations yourself. Here’s a list of tasks you should focus on.

  • Book a hotel or a motel room.
  • Book a flight to your destination.
  • Arrange for someone to pick you up at the airport.
  • Arrange transportation to the conference.
  • Confirm your attendance.
  • Pack everything you need.
  • Make sure your passport hasn’t expired.
  • Plan your trip back as well.

It might not be a long or a demanding trip but you have to make sure you’re adequately prepared nonetheless. 

Protect yourself

Every international trip is not without some risks. That’s why it’s very important to protect yourself properly. As an example, keep your passport with you at all times and your valuables under lock and key. 

Moreover, check in with the travel advisories to determine what kind of documentation, if any, you should bring along. Last but not least, bring more money with you in case some unforeseen circumstance rises up, such as your luggage being lost or something similar. 

Plan to make connections

As an entrepreneur, your mission is to get the most out of the business conference you’re attending. More often than not, that means making as many connections as you can. Therefore, bring along your business cards you can hand out to potential associates. Exchanging information with key people is essential at networking events. 

Also, prepare your speech or presentation well if you’re one of the public speakers at the conference. After all, you want to put your best face on and make a good impression on the crowd. In addition, not every lead is worth pursuing. Try to determine what will benefit you or your business and focus on making connections there. If you try to explore everything, you might miss out on a good opportunity. 

Get some rest when you arrive

Arriving at a foreign country for a business conference usually means two things; travel fatigue and jet lag. If you can avoid any appointments as soon as you arrive, do so and get some rest, beforehand. Don’t  hesitate from investing in good accommodations. 

After all, a good night’s rest is required to retain your focus and have a better perspective on things. You will need some time to adjust to the new environment, as well as the new culture, which is next to impossible to do if you’re not well-rested. 

 

Attending an international business conference is always a good idea for aspiring entrepreneurs. You can learn new things and meet new people who can help you out in some way or another. That’s why it’s important to have a game plan and prepare yourself for what lies ahead. 

5 Tips How to Recruit Generation Z in Your Small Business

While Millennials are slowly taking over the workforce, Generation Z members aren’t far behind. Although their age span is not yet firmly set, they range from the nineties to the present age (e.g. 1995 and 2015) so they are easing into the business world. 

This is the generation who was born into smartphones, gadgets, and the Internet, and they feel at home with technology which is precisely the reason why you need them amongst your ranks, to stimulate your business’s progress. 

However, the traditional strict working atmosphere will not be appealing to Gen Z so you would need to make some changes to your recruitment process and the working conditions. With that in mind, here are 5 tips to help you find the optimal ways to recruit Gen Z employees.

Leverage on their love for technology

Generation Z loves its technology: as soon as they open their eyes, the first thing they reach for is their smartphones because they want to check what’s new with the world, if any of their friends wrote to them or if there are any work-related news. While older generations might become anxious because of a new software tool you introduced, a Generation Z employee will be the first one to enthusiastically try it out.

This means that, in order to attract them, you need to stay updated regarding the newest technology trends. In this way, you will make sure you facilitate certain aspects of work by eliminating menial work for the most part and that you become attractive to this tech-savvy generation. 

Visit relevant networking events

Posting an ad online is not the only manner to recruit Generation Z employees since this social group isn’t a slave to old trends. For instance, going to certain events and mingling with the attendees might help you find the talent you are looking for.

Just as Millennials, Gen Z has tremendous social awareness and often attend going-green events as well as those for charitable causes. If your business philosophy coincides with these causes, all you need to do is to choose one of the designs for business cards online, get them printed and hand them out to individuals who you consider great candidates. In this manner, you would know that the person coming to the interview is already a desirable candidate which shortens the recruitment process.

Show you care about health and wellness 

Gen Z is all about keeping fit and eating healthy and don’t be surprised if you learn that some of them refuse to own a car because they want to help the environment and be more active. Since a lot of them are known to cycle to work, it is good to have a bike rack in the building so they can leave their bicycles without the fear of having them stolen.

Also, having fresh fruit brought in daily will not significantly burden your budget but it will significantly improve your reputation among your employees, Gen Z ones in particular. If you have the budget and space, you should consider assembling a small gym so that they can work out after work or during their break if it helps them clear their heads. 

Offer growth opportunities

One of the strongest character traits that Gen Z members share is the anxiety caused by the feeling they are stuck in a place where everything stagnates. While previous generations might have enjoyed indulging in their routines and everything always functioning the same, this kind of working environment is the worst possible one for Gen Z as it would resemble a prison.

If there is no space for progress, for moving up the ladder, and shaking things up with new ideas, strategies, and tools, don’t be surprised if Gen Z members decide that they better look for another employment. To attract them and retain them, you need to offer challenges and be ready to embrace innovativeness and you will soon see how much good it would do to your business.

Keep them informed and involved

While some members of the older generations prefer to do one thing at the time, Gen Z cannot function without multitasking. Typing a report, responding to a teammate’s text about a project, while considering what to eat for lunch – this is just how their quick minds work. So, long recruitment procedures where they go through many steps which are weeks apart with somber periods of silence from their prospective employers are not going to cut it for them.

They like to be kept in the loop since you never know if they have other options and you might end up losing a talented employee because you didn’t contact them for a few weeks between recruitment steps. Also, since they are big lovers of video as a format, you can also include them making a short presentation video about them and their work experience as a part of the process.

Wrapping up

Generation Z will take over the business world in a not so distant future, so it is wise to get a head start because it can also mean gaining a competitive advantage. Instead of being the one who joins the race once it already started, think proactively and start adapting your working conditions and atmosphere to the upcoming generations who will rule the business world.

How to Organize a Business Trip for Your Employees

For any prosperous small business, business trips are a necessary element which contributes to them growing and developing. Regardless of whether such trips are to the neighboring city or some other country, their significance demands that they would be thoroughly organized both in terms of business and travel arrangements. 

Making sure you and your employees arrive at their destination safely, that they have decent accommodation, optimal working conditions, as well as for them to know what to expect requires you to plan in advance which is not that complicated if you follow some guidelines. To help you organize your business trip so that both you and your employees are satisfied with the results, here is a short list of some things to keep in mind. 

Share traveling details

Although you are going on a business trip and not on a vacation with numerous activities, there will still be some itinerary that you need to share with your employees so that they know what to expect. Knowing the details about where and when they will be going during the business trip can help them organize not only regarding their tasks and presentations but for instance, regarding the choice of clothes so they don’t come casually dressed to dinner with clients. 

Also, it wouldn’t hurt to share with them some templates to help them organize – for instance, a checklist for important items such as cords, adapters, flash drives, devices etc. It would be useful to have certain documents printed and handed out, such as the itinerary, and you can also provide each employee with an envelope for travel receipts and other essential travel or business documents.

Research the most economical options

If you have complete freedom when it comes to arranging transportation and accommodation, it would be best to thoroughly research all possible options, especially if your team is traveling abroad. If the latter is the case, you need to get acquainted with the city and find the optimal accommodation solution in terms of the distances between the hotel and other places you will be visiting. 

When it comes to the means of transport, you can look into bus lines and airlines which offer discounts for a group of people traveling. Also, your choice of a credit card can be of importance in this case since different cards can offer different discounts and schemes for travel points. You can also opt for credit card free luggage promotions that can help you cut costs which is important since you are covering the expense of more people. Some credit card issuers throw in additional benefits such as a free suitcase or a night at a certain hotel. 

Be clear about your travel policy

Having in mind that you plan for the budget allocations to be the same for each employee, it is crucial they are clear on the transportation choice, the time of the travel, luggage requirements, and other details. It would be good to email them to all travelers in advance so that they have the time to read it properly, especially if it is a lengthy piece of writing.

In case that there are some remote employees or that your travel policy is flexible, your employees need to know the exact amount of money they have at their disposal so they can organize their transportation. If you already have some deals with a particular airline or bus line, you need to also mention that to your employees or to restrict their choice to those companies. Providing them with clear guidelines will help both you and your employees feel more comfortable and confident and that will increase the chances for the business trip to become a success. 

Include employee leisure time

If you wish for the employees to be motivated to give their best on this business trip, you need to provide them with some leisure time since you wouldn’t want the amount of work and stress to lead to burnout. A few working days on a business trip can be even more demanding than the same amount of days in the office, so it is good for them to get an opportunity to relax and to see a bit of the city they are in.

You can go about it in a number of ways and besides organizing and paying for them to attend some interesting event unrelated to business, you can also just give them some free time they can spend either exploring the city on their own or resting in their rooms. Another option is for them to stay a bit longer, so for instance, if the trip ends on Friday, they can stay a bit longer as long as they come to the office on Monday, rested and ready to work.

Conclusion 

To ensure a prosperous business trip, your employees need to be acquainted with the itinerary and their tasks because you cannot expect high productivity if they are left in the dark. This trip also needs to include some free time for them so they can recharge their batteries and increase efficiency. In addition to that, the more time you spend researching, the greater the chances of finding an economical transportation and accommodation solution so that you get optimal results without spending too much.

How to Monetize Your Teaching Skills

With the rise of the internet and new technologies, the very process of gaining knowledge has changed. Distance learning has become an effective way not only to learn and master new skills but also to earn a college degree, with many reputable colleges offering online curriculums too. 

In such a supportive environment, the ones with expertise and practical experience in specific fields can find quite a few ways to monetize their teaching skills. So, whether you need some extra money or you want to start a whole new career, here are a few ideas to start with.

Become a teacherpreneur

Some active teachers are mastering their classroom jobs, but are also very passionate about their business and have enough time and motivation to execute their own ideas and create new classroom materials. Such teachers already have a good way to monetize their skills by selling their materials, podcasts and teaching strategies online, and become a teacherpreneur

Create your course

If you’re thinking about following this route of money-making, what matters the most is to create your course with your target audience on your mind, making it’s content useful and relevant so that they would actually want to buy it. 

Your chances to succeed are higher if you’re an authority or an influencer in a certain niche with a large follower base on Facebook, Youtube or other social media channels. To make your course competitive, choose a narrow topic so that you can both teach essentials and give enough practical tips and tricks, adding the unique value to your classes.

Write an e-book

Another way to monetize your teaching skills is by making an e-book and selling it online. Still, besides your expertise, you’ll need good writing skills and some knowledge of how to best structure your book. Your e-book will have more downloads and purchases if you’re already digitally established persona and have a wide network of potential buyers. Even then, your e-book would need some additional marketing strategies, so think about what techniques you could use to promote it.

Give classes

For those who live in an area where there is a high demand for skills you would be teaching, giving live classes is one of the sure ways to monetize their teaching skills. Nothing can beat the quality of face-to-face lectures, whether they are group or individual. There are also plenty of opportunities to find your students online, and give classes using Zoom or Skype to connect. You can lecture on every topic you have an expertise in,  but it’s important that you’re program is flexible and accessible for students of all levels. 

As there is a great demand for English language teachers worldwide, this is a great opportunity for those who want to both work and travel. Even if English is not your native language, you can take the TEFL Course at Monkey Tree English learning center and become a certified English teacher, and find a job at the destination of your choice or give lessons online.

Offer consulting and professional services

A great way to monetize your teaching skills is to offer consulting and professional services to individuals or organizations who are facing issues you can help them solve. Consulting services can be offered in many fields, such as research, communications, curriculum design, management or any other industry-specific matters. Professional services may include legal and financial services, translation, writing, research, etc. You can bill these services by the hour or choose a flat rate for an entire project.

Make a niche blog or a website

If you’re more inclined to doing business digitally, starting your own niche blog or a website can be one of the ways to make money teaching what you know. You can create all sorts of high-quality content related to your niche, and make it diverse using photos, infographics, and videos. Still, you’ll need to SEO your content in order to make it visible to your target audience and promote it on your social media channels, if you want to boost your traffic. You can use affiliate links or place ads on your blog to monetize your efforts. 

There are plenty of options to monetize your teaching skills, so start brainstorming your ideas and put them in action. 

How to Build a Stellar Brand and Rock the Social Media Ecosystem

In a vast and diverse online landscape, there are many channels and tools to explore. In the midst of all the digital hustle and bustle, major social platforms stand as real giants. From their shoulders, brands can extend their reach and make their messages resonate with a global audience.

Indeed, many businesses have managed to work miracles with their social media accounts. They became globally recognizable and have enhanced their bottom line in the process. But, make no mistake that this is a huge endeavor. Namely, one has to find a way to form a killer strategy and execute it in order to stand out among cohorts of competitive brands.

A tumultuous social age

Social media platforms are a next big business frontier. Consumers flock there to casually share and comment, but also interact with brands and get to know their human face. This creates immense opportunities to engage and delight. Of course, making it happen is much easier said than done. It requires a rock-solid strategy and a long-term commitment.

One of the first things to figure out is which network to pick as a distribution channel. You might want to use more than one but bear in mind that spreading yourself too thin is not the best idea, especially if you’re working with limited resources. The basic rule is simple: You have to be present on hubs that your target audience frequents.

An angle of approach

A thorough research is the cornerstone of your branding strategy. It allows you to tell in advance, with relative certainty, whether your campaigns will hit the mark or not. Just be aware that adults aged 18-34 are the most likely to follow a brand via social media (96%). So, if you cater to the older population, you might want to think twice before investing in branding there.

In general, networks with the largest user base (like Facebook and Twitter) offer an unparalleled reach and should be considered first. Then again, there are some niche platforms that could make sense in terms of what you do and industry sector you operate in. Likewise, image-heavy networks such as Pinterest and Instagram are a great marketing landscape to dispense your product photos and other visual assets.

Name of the social game

In any event, once you weigh all the pros and cons and identify the best channel, come up with a game plan on how to engage the audience there. To get inspired, you can take lessons from some of the best thought-out campaigns out there. They all have something in common: a deep understanding that modern businesses must add value to the lives of the customers.

Moreover, established brands are well aware that social media profiles pose powerful customer service tools. They provide around-the-clock support and display impressive responsiveness. Also, they keep up to date with prominent trends such as the surge in mobile usage. There were 2.56 billion of global social media users who accessed those networks via mobile devices in 2017. Therefore, it is of the utmost importance to tailor the experience to their wants and needs.

Coming on top

There are some other trends that enable your brand to get into the limelight. Visual content reigns supreme: it is 40 times more likely to be shared than other types of content. So, ramp up your image and video production capacities. A good example is to use mockups for your brand content as quality content is an integral part of all good campaigns. Just make sure to produce a regular stream of it in accordance with your content calendar.

Furthermore, note that, although people discuss brands quite a lot, 96% of users does not actually follow brand-owned accounts. This is to say that businesses have to get creative and navigate around the distrust or weariness that users tend to exhibit towards businesses. The trick is to look beyond your corporate channels and launch campaigns that deviate from the traditional advertising logic.

Stay vigilant

Next, let us address one thing that often gets overlooked: keeping track of key performance indicators is vital. In other words, implement a robust social media monitoring strategy. Monitor non-branded conversations for brand mentions. Evaluate your engagement rates and how many social signals you generate. Actively manage brand health at all times. Stay flexible and adjust your strategy should it fail to bear fruit.

This may seem like a daunting task, but rest assured that social media branding pays rich dividends in the long run.

Around 71% of customers who have had a positive experience with a brand recommends it to others. Hence, you have a chance to make the most of word-of-mouth promotion and spread awareness far and wide.  Finally, remember that social signals, although not an official ranking factor, do affect your position in the search engine result pages (SERPs).

Polishing the competitive edge

Social media networks are major public arenas for brand-building. Before diving in, you need to test the digital waters and use acquired insights to create targeted campaigns.

Create a branded environment where customers feel appreciated and valued. Keep an eye on trends to stay on top of the game. Learn how to tell an engaging story and social media user people in. This should enable you to build lasting foundations of trust with your existing customers and win new people over at the same time.

Carry out branding with the maximum marketing impact: Get the word out there and cut through the marketing noise like a knife through hot butter.

How to Maintain a Positive Team Spirit

There are just some periods that you can’t wait for the workday to be over – everyone’s gloomy, tasks are barely being carried out, and the dials on the clock on the office wall seem to have fallen into a stupor so it might need to be replaced with a digital one.  

Naturally, it is not realistic to expect employees to be enthusiastic at all times but a general positive spirit even on slow days is vital for the business to thrive. The happiness and satisfaction of employees are key to their productivity. With that in mind, here are some suggestions on how to foster a positive spirit among your employees.

Organize events and workshops

Events and workshops serve the purpose of facilitating bonding outside of work. The social events that you organize don’t have to be grand, it is enough to get people together for a casual few hours of playing a quiz. To motivate them to collaborate outside of work, escape rooms might be a good option since everyone will get the chance to contribute to the team.

As for workshops, your employees will probably look forward to learning a new skill without the stress of being evaluated at all times. Depending on the type of skill, you can also promote group work and in general, entice socialization which is not strictly related to work topics. Also, you shouldn’t make workshops obligatory since that would defeat the purpose.

Nurture life and work balance

To be able to give their best at work, the employees need to leave their personal problems behind when they enter the office, as well as their business-related issues at work, unless absolutely necessary. So, it is advisable to promote the importance of this balance and provide them with adequate working conditions and the right tools to aid them in their daily tasks.

Another thing you can do for them is to find ways to decrease the amount of stress in the office. For instance, animal-shaped branded stress balls can become a part of the office culture so that every time employees feel stress accumulating, they can take it out on a frog-shaped ball instead of a co-worker. Also, you could introduce darts, so they can imagine the face of the person that gets on their nerves while they aim for the dartboard. 

Be open with praise

Employees who work at the same position for some time, no matter how good they are at their job, tend to embrace routine and forget about how much they contribute. This is why it is crucial to air your praise openly and make sure that everyone knows if an employee is doing a good job or has done something worth lauding. 

If an employee is constantly showing remarkable results, then praising them in public will not suffice. You could consider rewarding that worker in some manner and the reward can be anything from working from your office for a day to an additional day off or a dinner for two at some restaurant. Whichever type of reward you choose, it is essential you honor it since you will not maintain a positive spirit or a reputation if you don’t live up to your promises.

Promote an atmosphere of honesty

The communication flow between you and your employees can be improved if you insist on honesty. An environment of mutual respect, where people feel relaxed enough to share their opinions and ideas is an ideal atmosphere to work in. Of course, the emphasis shouldn’t only be on honesty, but also respect since there is quite a difference between being direct and being rude.

You can establish a practice of preventing dishonest behavior by sanctioning it immediately which will send a firm message about honesty and distinguishing right from wrong. As far as mistakes go, in an atmosphere you are trying to achieve, it is best to address them straight away but not in the form of punishment since that would have the opposite effect and would cultivate dishonesty.

Conclusion

The most obvious reason people are put into teams when working on the same project is the need for communication and collaboration since everyone’s got a piece of a puzzle which needs to fit into the grand scheme. However, another reason for grouping employees is mutual support which develops as a natural result of sharing a task.

Whenever someone is down, there is a co-worker willing to help and that is the real beauty of working together. In any team, there will always be at least one person who carries a spark of positivity and who will share that positive energy on the rest of the team.

How To Start Your Own Recruitment Company

Starting a recruitment company, just like any other, requires a decision, a bit of vision and a lot of dedication. The good news is that this is a process that has been repeated in the creation of successful companies for decades or even centuries. The bad news is that it is never easy. Each new beginning is just that – a beginning. Let us take a look at some of the options that can help you or affect you negatively on your way to creating a business from scratch.

Impact of experience

The best position to be in when starting a recruitment agency is probably if you’re coming directly from a recruitment management, training or HR position in a larger company. This gives you an overview of the market and, hopefully, means you are bringing a lot of important connections with you. Luckily, previous experience, although helpful, is not obligatory. As with any other company, if you put in strategic planning, hard work, a commercial mind and long hours, you are good to go. As the Entrepreneur says, evaluate yourself and see whether your skills and passions lie here and work accordingly.

The power of Internet

It goes without saying that you need to have your own website and logo, so you can start building your brand as soon as you can. As far as the paperwork is concerned, there are many online options for this. For example, if you aim to register a company in Australia, this is perfectly doable without leaving your house, just like in most countries of the world. Add a bank account to the mix, find an accountant and start some insurance going – and all of this can be done online. What a time to be alive!

Size and location

This depends on your initial capital and business plan, of course, but most recruitment companies remain in the boutique phase with less than 10 workers. This also means you can utilize your own space, such as a shed or basement for work purposes. Alternatively, you can share office space with someone, or go co-working which is a popular option nowadays. If you are planning to go back, that will most certainly involve rather large expenses on office space, whether you purchase or rent it. The good news is that your job is mostly done via internet and phone, so the actual location of your office is not that important.

Who do you recruit for others?

Just like in any other profession, you can choose to specialize or to take the general route. The problem with generalization is that you might be spending too much time and resources on keeping track of everyone and everything. The problem with specialization or niche recruitment is that your focused strategy is good for a smaller number of clients, which leaves you at a disadvantage. If you have the skill and connections, you might aim for recruitment of executives, such as CEOs or CFOs. A good option for pretty much all recruitment companies is graduate recruitment, because those who are starting a business are usually aiming at lower salaries, while the companies are always on the lookout for young, inspired workers.

Who do you recruit for yourself?

Some would say that this should be the easiest thing in the world, to do for yourself what your company is doing for others. Ask any marketing agency about the time they did marketing for themselves and you’ll probably hear some interesting stories. Regardless, this needs to be done and you want to pay attention to experience, but more so to personal traits, as they are very important in recruitment as a business. People skills are quite necessary as your employees will be meeting, talking to and judging a huge number of people. Sales and negation skills go hand in hand, because you want your company to make good deals. And finally, top it off with a nice layer of self-confidence – a genuine, engaging confidence that will appeal to both ends of the recruitment rope.

Software makes your life easier

As you are providing other business with potential workers, you are bound to keep on top of databases and software that can help you. Some software packages will have features such as: absence management, expenses, timesheets, asset management and more. HR software can also help you train and manage people who work for you, while also helping you set goals towards which you can work together. The software is necessary but can be expensive for a startup. Remember that sometimes even simple things that you have just not heard about before, like Boolean search, can help you utilize resources you already have, without the added cost. It is up to you to decide what really is vital for the future of your recruitment company and spend the money accordingly.

How to Encourage Workplace Diversity through Recruitment

The diversification of the workplace is so much more than a reputation-builder for brands looking to “score points” with their audience. While you may, in fact, earn more respect from your clients, your audience, and your peers by stepping up to this very relevant social issue, the benefits of the practice span much deeper for you as well as your employees. From enriching your culture, inspiring collaboration, and improving productivity, all the way to increasing your retention rate, diversity does pay off in a range of different ways.

Still, many employers feel stuck wanting to build a more diverse company culture, but failing to do so simply because they’re not certain where to begin. More often than not, they are using outdated hiring practices without any knowledge on how to improve or update them, or implement new ones that will encourage a more diverse pool of candidates to apply for your job posts. If you’d like to see your company become more representative of the society we live in, here are a few recruitment suggestions to kick-start your efforts. 

Rethink the language in your job descriptions

If there’s underlying bias in your hiring processes, you might be unwittingly using biased language in your job ads, as well. A simple example would be the usage of the term “salesman” instead of “sales executive” or “salesperson”, implying that you’d prefer a male employee over a female one – even though you’d never put it that way when asked directly. Subconscious bias is a significant issue among businesses everywhere, and you can begin to address it by changing your voice in job descriptions

This doesn’t mean that you will necessarily jeopardize your brand’s tone of voice. On the contrary, if diversity is a significant part of your culture, or at least you wish it to be, then your wording should reflect that. If necessary, you can work with an external hiring expert who can point out similar inconsistencies in your descriptions to ensure that you’re appealing to a wider audience instead of a bias-based, limited pool of candidates. 

Adapt your workplace policies

Among many benefits of hiring people with disabilities in different industries, some of the greatest include higher retention rates, diversifying your customer pool, and lower absenteeism. Opening your doors to people with disabilities means that your company reputation will also soar, and that you’ll be able to hire exceptionally talented, skillful individuals who often get overlooked simply because companies aren’t ready to make room for them. The question is, are you ready?

Take a look at your existing office space and company policies. If they are restrictive, unsafe, and created to suit people without disabilities, you make it close to impossible for someone outside of that realm to apply for a position with your company. Introducing more flexibility in work hours, adding adjustable desks, and providing a maneuverable office space makes all the difference. Go the extra mile, make the necessary changes, and let the world know that you’re hiring, so that more people with a disability will feel welcome. 

Switch to “blind” interviews and resumes

In addition to gender and ability, bias can come in many other forms, and it’s also typically subconscious, making it very difficult for companies to change their hiring mechanisms for the better. That is why, when you finally discover you have an underlying issue with hiring with more diversity in mind, you need to try implementing this simple, but powerful method: blinding your recruiting processes. By removing any indicators of gender, ethnicity and other labels, you prevent yourself from judging those candidates based on those particular qualities. Without seeing their name and age, you might be more inclined to hire that person based solely on their skills and experience. 

Beyond the actual resume review process, you can actually transform the interview into a blind selection process as well. Instead of a video chat or a face-to-face interview, you can book a phone call and use voice masking technology to remove any indicators of their gender. Chat room interviews are also being used often as a replacement for in-person meetings for the very same reason. These two blind strategies will ultimately help you keep an open mind and eliminate underlying bias from the hiring process. 

Define your hiring goals

First of all, start by conducting a thorough review of your current recruiting processes and your existing employee makeup. That way, you’ll be able to use numbers as a clear indicator of any bias in your company, and spot perfect opportunities for improvement. However, if you do notice that there are several major segments in which you can make a difference to be more inclusive, it can be close to impossible to introduce these changes all in bulk.

Instead, you may want to consider specifying each goal over the course of a year, if not even longer. Make sure that those goals are specific and realistic for your business, and expressed in numbers that can help you measure your progress. That way, you can outline a strategic approach to reach these specific goals. So, if you’re looking to hire 10% more female candidates in your IT department, you can create very specific methods to tackle this issue, attract more qualified female candidates, and build a more diverse workplace.

 

Building a more diverse company culture is a journey, not a destination. Use these tips to transform your recruiting process, and you’ll give your business a fair chance to empower diversity in every way, and help your reputation grow as a result.