How to Monetize Your Teaching Skills

With the rise of the internet and new technologies, the very process of gaining knowledge has changed. Distance learning has become an effective way not only to learn and master new skills but also to earn a college degree, with many reputable colleges offering online curriculums too. 

In such a supportive environment, the ones with expertise and practical experience in specific fields can find quite a few ways to monetize their teaching skills. So, whether you need some extra money or you want to start a whole new career, here are a few ideas to start with.

Become a teacherpreneur

Some active teachers are mastering their classroom jobs, but are also very passionate about their business and have enough time and motivation to execute their own ideas and create new classroom materials. Such teachers already have a good way to monetize their skills by selling their materials, podcasts and teaching strategies online, and become a teacherpreneur

Create your course

If you’re thinking about following this route of money-making, what matters the most is to create your course with your target audience on your mind, making it’s content useful and relevant so that they would actually want to buy it. 

Your chances to succeed are higher if you’re an authority or an influencer in a certain niche with a large follower base on Facebook, Youtube or other social media channels. To make your course competitive, choose a narrow topic so that you can both teach essentials and give enough practical tips and tricks, adding the unique value to your classes.

Write an e-book

Another way to monetize your teaching skills is by making an e-book and selling it online. Still, besides your expertise, you’ll need good writing skills and some knowledge of how to best structure your book. Your e-book will have more downloads and purchases if you’re already digitally established persona and have a wide network of potential buyers. Even then, your e-book would need some additional marketing strategies, so think about what techniques you could use to promote it.

Give classes

For those who live in an area where there is a high demand for skills you would be teaching, giving live classes is one of the sure ways to monetize their teaching skills. Nothing can beat the quality of face-to-face lectures, whether they are group or individual. There are also plenty of opportunities to find your students online, and give classes using Zoom or Skype to connect. You can lecture on every topic you have an expertise in,  but it’s important that you’re program is flexible and accessible for students of all levels. 

As there is a great demand for English language teachers worldwide, this is a great opportunity for those who want to both work and travel. Even if English is not your native language, you can take the TEFL Course at Monkey Tree English learning center and become a certified English teacher, and find a job at the destination of your choice or give lessons online.

Offer consulting and professional services

A great way to monetize your teaching skills is to offer consulting and professional services to individuals or organizations who are facing issues you can help them solve. Consulting services can be offered in many fields, such as research, communications, curriculum design, management or any other industry-specific matters. Professional services may include legal and financial services, translation, writing, research, etc. You can bill these services by the hour or choose a flat rate for an entire project.

Make a niche blog or a website

If you’re more inclined to doing business digitally, starting your own niche blog or a website can be one of the ways to make money teaching what you know. You can create all sorts of high-quality content related to your niche, and make it diverse using photos, infographics, and videos. Still, you’ll need to SEO your content in order to make it visible to your target audience and promote it on your social media channels, if you want to boost your traffic. You can use affiliate links or place ads on your blog to monetize your efforts. 

There are plenty of options to monetize your teaching skills, so start brainstorming your ideas and put them in action. 

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How to Build a Stellar Brand and Rock the Social Media Ecosystem

In a vast and diverse online landscape, there are many channels and tools to explore. In the midst of all the digital hustle and bustle, major social platforms stand as real giants. From their shoulders, brands can extend their reach and make their messages resonate with a global audience.

Indeed, many businesses have managed to work miracles with their social media accounts. They became globally recognizable and have enhanced their bottom line in the process. But, make no mistake that this is a huge endeavor. Namely, one has to find a way to form a killer strategy and execute it in order to stand out among cohorts of competitive brands.

A tumultuous social age

Social media platforms are a next big business frontier. Consumers flock there to casually share and comment, but also interact with brands and get to know their human face. This creates immense opportunities to engage and delight. Of course, making it happen is much easier said than done. It requires a rock-solid strategy and a long-term commitment.

One of the first things to figure out is which network to pick as a distribution channel. You might want to use more than one but bear in mind that spreading yourself too thin is not the best idea, especially if you’re working with limited resources. The basic rule is simple: You have to be present on hubs that your target audience frequents.

An angle of approach

A thorough research is the cornerstone of your branding strategy. It allows you to tell in advance, with relative certainty, whether your campaigns will hit the mark or not. Just be aware that adults aged 18-34 are the most likely to follow a brand via social media (96%). So, if you cater to the older population, you might want to think twice before investing in branding there.

In general, networks with the largest user base (like Facebook and Twitter) offer an unparalleled reach and should be considered first. Then again, there are some niche platforms that could make sense in terms of what you do and industry sector you operate in. Likewise, image-heavy networks such as Pinterest and Instagram are a great marketing landscape to dispense your product photos and other visual assets.

Name of the social game

In any event, once you weigh all the pros and cons and identify the best channel, come up with a game plan on how to engage the audience there. To get inspired, you can take lessons from some of the best thought-out campaigns out there. They all have something in common: a deep understanding that modern businesses must add value to the lives of the customers.

Moreover, established brands are well aware that social media profiles pose powerful customer service tools. They provide around-the-clock support and display impressive responsiveness. Also, they keep up to date with prominent trends such as the surge in mobile usage. There were 2.56 billion of global social media users who accessed those networks via mobile devices in 2017. Therefore, it is of the utmost importance to tailor the experience to their wants and needs.

Coming on top

There are some other trends that enable your brand to get into the limelight. Visual content reigns supreme: it is 40 times more likely to be shared than other types of content. So, ramp up your image and video production capacities. A good example is to use mockups for your brand content as quality content is an integral part of all good campaigns. Just make sure to produce a regular stream of it in accordance with your content calendar.

Furthermore, note that, although people discuss brands quite a lot, 96% of users does not actually follow brand-owned accounts. This is to say that businesses have to get creative and navigate around the distrust or weariness that users tend to exhibit towards businesses. The trick is to look beyond your corporate channels and launch campaigns that deviate from the traditional advertising logic.

Stay vigilant

Next, let us address one thing that often gets overlooked: keeping track of key performance indicators is vital. In other words, implement a robust social media monitoring strategy. Monitor non-branded conversations for brand mentions. Evaluate your engagement rates and how many social signals you generate. Actively manage brand health at all times. Stay flexible and adjust your strategy should it fail to bear fruit.

This may seem like a daunting task, but rest assured that social media branding pays rich dividends in the long run.

Around 71% of customers who have had a positive experience with a brand recommends it to others. Hence, you have a chance to make the most of word-of-mouth promotion and spread awareness far and wide.  Finally, remember that social signals, although not an official ranking factor, do affect your position in the search engine result pages (SERPs).

Polishing the competitive edge

Social media networks are major public arenas for brand-building. Before diving in, you need to test the digital waters and use acquired insights to create targeted campaigns.

Create a branded environment where customers feel appreciated and valued. Keep an eye on trends to stay on top of the game. Learn how to tell an engaging story and social media user people in. This should enable you to build lasting foundations of trust with your existing customers and win new people over at the same time.

Carry out branding with the maximum marketing impact: Get the word out there and cut through the marketing noise like a knife through hot butter.

How to Maintain a Positive Team Spirit

There are just some periods that you can’t wait for the workday to be over – everyone’s gloomy, tasks are barely being carried out, and the dials on the clock on the office wall seem to have fallen into a stupor so it might need to be replaced with a digital one.  

Naturally, it is not realistic to expect employees to be enthusiastic at all times but a general positive spirit even on slow days is vital for the business to thrive. The happiness and satisfaction of employees are key to their productivity. With that in mind, here are some suggestions on how to foster a positive spirit among your employees.

Organize events and workshops

Events and workshops serve the purpose of facilitating bonding outside of work. The social events that you organize don’t have to be grand, it is enough to get people together for a casual few hours of playing a quiz. To motivate them to collaborate outside of work, escape rooms might be a good option since everyone will get the chance to contribute to the team.

As for workshops, your employees will probably look forward to learning a new skill without the stress of being evaluated at all times. Depending on the type of skill, you can also promote group work and in general, entice socialization which is not strictly related to work topics. Also, you shouldn’t make workshops obligatory since that would defeat the purpose.

Nurture life and work balance

To be able to give their best at work, the employees need to leave their personal problems behind when they enter the office, as well as their business-related issues at work, unless absolutely necessary. So, it is advisable to promote the importance of this balance and provide them with adequate working conditions and the right tools to aid them in their daily tasks.

Another thing you can do for them is to find ways to decrease the amount of stress in the office. For instance, animal-shaped branded stress balls can become a part of the office culture so that every time employees feel stress accumulating, they can take it out on a frog-shaped ball instead of a co-worker. Also, you could introduce darts, so they can imagine the face of the person that gets on their nerves while they aim for the dartboard. 

Be open with praise

Employees who work at the same position for some time, no matter how good they are at their job, tend to embrace routine and forget about how much they contribute. This is why it is crucial to air your praise openly and make sure that everyone knows if an employee is doing a good job or has done something worth lauding. 

If an employee is constantly showing remarkable results, then praising them in public will not suffice. You could consider rewarding that worker in some manner and the reward can be anything from working from your office for a day to an additional day off or a dinner for two at some restaurant. Whichever type of reward you choose, it is essential you honor it since you will not maintain a positive spirit or a reputation if you don’t live up to your promises.

Promote an atmosphere of honesty

The communication flow between you and your employees can be improved if you insist on honesty. An environment of mutual respect, where people feel relaxed enough to share their opinions and ideas is an ideal atmosphere to work in. Of course, the emphasis shouldn’t only be on honesty, but also respect since there is quite a difference between being direct and being rude.

You can establish a practice of preventing dishonest behavior by sanctioning it immediately which will send a firm message about honesty and distinguishing right from wrong. As far as mistakes go, in an atmosphere you are trying to achieve, it is best to address them straight away but not in the form of punishment since that would have the opposite effect and would cultivate dishonesty.

Conclusion

The most obvious reason people are put into teams when working on the same project is the need for communication and collaboration since everyone’s got a piece of a puzzle which needs to fit into the grand scheme. However, another reason for grouping employees is mutual support which develops as a natural result of sharing a task.

Whenever someone is down, there is a co-worker willing to help and that is the real beauty of working together. In any team, there will always be at least one person who carries a spark of positivity and who will share that positive energy on the rest of the team.

How To Start Your Own Recruitment Company

Starting a recruitment company, just like any other, requires a decision, a bit of vision and a lot of dedication. The good news is that this is a process that has been repeated in the creation of successful companies for decades or even centuries. The bad news is that it is never easy. Each new beginning is just that – a beginning. Let us take a look at some of the options that can help you or affect you negatively on your way to creating a business from scratch.

Impact of experience

The best position to be in when starting a recruitment agency is probably if you’re coming directly from a recruitment management, training or HR position in a larger company. This gives you an overview of the market and, hopefully, means you are bringing a lot of important connections with you. Luckily, previous experience, although helpful, is not obligatory. As with any other company, if you put in strategic planning, hard work, a commercial mind and long hours, you are good to go. As the Entrepreneur says, evaluate yourself and see whether your skills and passions lie here and work accordingly.

The power of Internet

It goes without saying that you need to have your own website and logo, so you can start building your brand as soon as you can. As far as the paperwork is concerned, there are many online options for this. For example, if you aim to register a company in Australia, this is perfectly doable without leaving your house, just like in most countries of the world. Add a bank account to the mix, find an accountant and start some insurance going – and all of this can be done online. What a time to be alive!

Size and location

This depends on your initial capital and business plan, of course, but most recruitment companies remain in the boutique phase with less than 10 workers. This also means you can utilize your own space, such as a shed or basement for work purposes. Alternatively, you can share office space with someone, or go co-working which is a popular option nowadays. If you are planning to go back, that will most certainly involve rather large expenses on office space, whether you purchase or rent it. The good news is that your job is mostly done via internet and phone, so the actual location of your office is not that important.

Who do you recruit for others?

Just like in any other profession, you can choose to specialize or to take the general route. The problem with generalization is that you might be spending too much time and resources on keeping track of everyone and everything. The problem with specialization or niche recruitment is that your focused strategy is good for a smaller number of clients, which leaves you at a disadvantage. If you have the skill and connections, you might aim for recruitment of executives, such as CEOs or CFOs. A good option for pretty much all recruitment companies is graduate recruitment, because those who are starting a business are usually aiming at lower salaries, while the companies are always on the lookout for young, inspired workers.

Who do you recruit for yourself?

Some would say that this should be the easiest thing in the world, to do for yourself what your company is doing for others. Ask any marketing agency about the time they did marketing for themselves and you’ll probably hear some interesting stories. Regardless, this needs to be done and you want to pay attention to experience, but more so to personal traits, as they are very important in recruitment as a business. People skills are quite necessary as your employees will be meeting, talking to and judging a huge number of people. Sales and negation skills go hand in hand, because you want your company to make good deals. And finally, top it off with a nice layer of self-confidence – a genuine, engaging confidence that will appeal to both ends of the recruitment rope.

Software makes your life easier

As you are providing other business with potential workers, you are bound to keep on top of databases and software that can help you. Some software packages will have features such as: absence management, expenses, timesheets, asset management and more. HR software can also help you train and manage people who work for you, while also helping you set goals towards which you can work together. The software is necessary but can be expensive for a startup. Remember that sometimes even simple things that you have just not heard about before, like Boolean search, can help you utilize resources you already have, without the added cost. It is up to you to decide what really is vital for the future of your recruitment company and spend the money accordingly.

How to Encourage Workplace Diversity through Recruitment

The diversification of the workplace is so much more than a reputation-builder for brands looking to “score points” with their audience. While you may, in fact, earn more respect from your clients, your audience, and your peers by stepping up to this very relevant social issue, the benefits of the practice span much deeper for you as well as your employees. From enriching your culture, inspiring collaboration, and improving productivity, all the way to increasing your retention rate, diversity does pay off in a range of different ways.

Still, many employers feel stuck wanting to build a more diverse company culture, but failing to do so simply because they’re not certain where to begin. More often than not, they are using outdated hiring practices without any knowledge on how to improve or update them, or implement new ones that will encourage a more diverse pool of candidates to apply for your job posts. If you’d like to see your company become more representative of the society we live in, here are a few recruitment suggestions to kick-start your efforts. 

Rethink the language in your job descriptions

If there’s underlying bias in your hiring processes, you might be unwittingly using biased language in your job ads, as well. A simple example would be the usage of the term “salesman” instead of “sales executive” or “salesperson”, implying that you’d prefer a male employee over a female one – even though you’d never put it that way when asked directly. Subconscious bias is a significant issue among businesses everywhere, and you can begin to address it by changing your voice in job descriptions

This doesn’t mean that you will necessarily jeopardize your brand’s tone of voice. On the contrary, if diversity is a significant part of your culture, or at least you wish it to be, then your wording should reflect that. If necessary, you can work with an external hiring expert who can point out similar inconsistencies in your descriptions to ensure that you’re appealing to a wider audience instead of a bias-based, limited pool of candidates. 

Adapt your workplace policies

Among many benefits of hiring people with disabilities in different industries, some of the greatest include higher retention rates, diversifying your customer pool, and lower absenteeism. Opening your doors to people with disabilities means that your company reputation will also soar, and that you’ll be able to hire exceptionally talented, skillful individuals who often get overlooked simply because companies aren’t ready to make room for them. The question is, are you ready?

Take a look at your existing office space and company policies. If they are restrictive, unsafe, and created to suit people without disabilities, you make it close to impossible for someone outside of that realm to apply for a position with your company. Introducing more flexibility in work hours, adding adjustable desks, and providing a maneuverable office space makes all the difference. Go the extra mile, make the necessary changes, and let the world know that you’re hiring, so that more people with a disability will feel welcome. 

Switch to “blind” interviews and resumes

In addition to gender and ability, bias can come in many other forms, and it’s also typically subconscious, making it very difficult for companies to change their hiring mechanisms for the better. That is why, when you finally discover you have an underlying issue with hiring with more diversity in mind, you need to try implementing this simple, but powerful method: blinding your recruiting processes. By removing any indicators of gender, ethnicity and other labels, you prevent yourself from judging those candidates based on those particular qualities. Without seeing their name and age, you might be more inclined to hire that person based solely on their skills and experience. 

Beyond the actual resume review process, you can actually transform the interview into a blind selection process as well. Instead of a video chat or a face-to-face interview, you can book a phone call and use voice masking technology to remove any indicators of their gender. Chat room interviews are also being used often as a replacement for in-person meetings for the very same reason. These two blind strategies will ultimately help you keep an open mind and eliminate underlying bias from the hiring process. 

Define your hiring goals

First of all, start by conducting a thorough review of your current recruiting processes and your existing employee makeup. That way, you’ll be able to use numbers as a clear indicator of any bias in your company, and spot perfect opportunities for improvement. However, if you do notice that there are several major segments in which you can make a difference to be more inclusive, it can be close to impossible to introduce these changes all in bulk.

Instead, you may want to consider specifying each goal over the course of a year, if not even longer. Make sure that those goals are specific and realistic for your business, and expressed in numbers that can help you measure your progress. That way, you can outline a strategic approach to reach these specific goals. So, if you’re looking to hire 10% more female candidates in your IT department, you can create very specific methods to tackle this issue, attract more qualified female candidates, and build a more diverse workplace.

 

Building a more diverse company culture is a journey, not a destination. Use these tips to transform your recruiting process, and you’ll give your business a fair chance to empower diversity in every way, and help your reputation grow as a result. 

Is it possible to make a career out of trading?

Nowadays, there are various investment opportunities that people can explore, in order to maximize their profits or secure additional funds for other long-term goals. It goes without saying that the stock exchange market is the most popular destination for both experienced investors and newcomers alike. The main reason is that the stock market is quite stable and highly regulated trading platform.

In addition, it’s also rarely volatile but it does heavily rely on the global economic and geopolitical stability. Many people avoided investing as a form of a career because up until recently, the stock market was considered a barrier-to-entry area. In other words, there were difficult obstacles standing in the way and preventing competitors from entering an industry with ease.

However, modern technology and modern solutions have reshaped even the trade industry, making this area easily accessible to anyone willing to commit to trading regardless of their initial capital. To put things into perspective, it’s possible to make a living from trading but it’s never as easy as it may seem. Therefore, here are a few things you should know if you decide to make a career out of trading.

What does stock trade mean?

As you may already know, investing in stock means buying a small percentage, also called a share of a company which includes all of their equity and assets. The price of stocks is determined by a company’s overall performance on the market. The main reason companies offer their shares on the market is to raise money and spread the risk of ownership to a group of shareholders.

Now, when you acquire shares of a company you are considered a shareholder. You can sell your shares if the price suits you or buy more if the price is low. Moreover, you can hold on to your stocks and enjoy a dividend income. Nowadays, anyone can buy and sell stocks, as long as they have the initial capital. Furthermore, you can engage in trading even if you have a family at home you must commit to. Strategies, such as day trading can be adjusted to your personal life.

What’s required for stock trade?

Aside from capital, you’ll need to sign up with a broker, in order to start trading, unless, of course, you want to become a broker yourself. A broker will buy or sell assets on the behalf of a client or a company that employed them. A broker must also perform analysis on investments, in order to secure a deal that will suit their client’s needs. On the other hand, you can become an independent trader and focus your investment solely on personal gains.

However, in order to become a successful trader, you have to understand well how the market operates and what’s involved. Moreover, you have to be able to devise good strategies on the go and ensure you don’t lose your investment. The fact of the matter is that there are always risks involved when it comes to trade. A good trader knows how to minimize, as well as mitigate those risks.

Identify good opportunities

The key to successful trading lies in spotting a good opportunity and capitalizing on it. It sounds much easier than it actually is, to be frank. There are a lot of companies on the stock market and not every one of them is bound to ensure long-term success. The fact of the matter is that you cannot predict how a company will perform, you can only estimate their performance at best.

However, jumping on the opportunity, while it’s still good has a good chance of yielding a return on investment (ROI). In order to achieve that, you must familiarize yourself with the market and conduct constant research. That way you’ll also familiarize yourself with the use and the demand for resources, as well as be able to spot companies with good growth potential.

Even the most specialized industries are looking towards the future by implementing technology and digital opportunities for its customers, resulting in long term success and a good investment opportunity. As an example, a division of Schlumberger Technology Corporation called Hexacom launched an e-commerce platform last year where oilfield professionals can get everything from tubulars to drill collars.

In any event, opting for a good opportunity will depend on your investment goals, such as short-term, mid-term or long-term goals.

Portfolio diversification

As you’re probably aware by now, any type of trade has risks involved. Becoming a good investor means learning to be flexible around those risks. That’s why many experienced investors always diversify their investment portfolio. Diversification means investing in other opportunities, instead of focusing on a single one. If you’ve made profits from stock investments, you can consider investing in other methods as well. For instance, you can invest in mutual funds, ETFs, bonds and so on.

Also, you can consider alternative investment types, such as precious metals, real estate, antiques etc. The purpose of this strategy is to secure your wealth, as well as minimize the risk of your investments. In other words, if you have multiple investments at once you can easily recover if your stock deal, for example, doesn’t turn out as expected. Simply put, investment portfolio diversification is there to ensure you don’t lose all of your money on a single investment deal that went bad.

Forex market (FX)

Another market aside from stocks, you can explore is the foreign exchange market or Forex. FX is similar to the stock market but FX deals in currencies. That being said, over 4 trillion dollars worth of currencies are traded on the market each day. That makes the Forex market one of the most liquid trading platforms in the world. Currencies are traded in pairs and there are a lot of strategies to explore that can get help you turn a quick profit.

However, 96% of new traders fail at their first attempt at currency trade. The main reason is that the FX market is primarily designed for insiders who understand the market trends well. Still, if you lack the experience in trading currencies, you don’t have to start risking your own money straight away. As a matter of fact, you can create a demo account and try out different strategies with virtual money but in real-time scenarios. That way you can build up experience until you’re comfortable enough to trade with real money.

Cryptocurrencies

Another form of trade worth exploring is cryptocurrencies. This trend has grown in popularity ever since the first cryptocurrency Bitcoin had emerged back in 2009. Ever since then, there’s been a huge development in the crypto market that now favors over a thousand different offerings, whether in coins or in tokens. The purpose behind cryptocurrencies was to create a trading platform that’s independent of any government imposed regulations and without the middleman like central banks.

That’s why the technology behind cryptocurrencies also known as blockchain was developed to act as a decentralized publicly edger that will record peer-to-peer transactions. However, the fact that it’s unregulated makes the crypto market a very high-risk market. Extreme volatility and instability may prove to be too risky for investors. If you’re new to the whole trading concept, you might consider less risky options before you move to cryptocurrencies. The main reason is that in time, the crypto market will undoubtedly stabilize. But until then, the crypto market is reserved for the bold.

 

Trading in assets and making investments can be a great opportunity to maximize profits and gain a significant ROI. To answer the question at hand, it is very much possible to make a career out of trade alone. However, don’t leave your day job until you learn the ropes first. Needless to say, with careful research and good planning, you can make your investments worthwhile.

What Do Steve Jobs, Tim Kobe, Dan Goman and the like Have in Common? Disruptive Leadership

Evolution of digital technologies is gathering greater momentum each day and it has a great impact on the way markets are changing. With all these changes taking place, organizations and businesses need to become prepared for any disruptions coming their way.

How can businesses belonging to any industry do that? By listening to the disruptive voices of leaders like Steve Jobs, Tim Kobe, Dan Goman and the like.

What does disruption mean?

This term has been a buzz word in the tech industry in recent years. Basically, the term means changing the way of thinking or the way of doing things, in a business context. Disruption has the power to completely erode or alter markets by providing a more efficient alternative to existing products or services. Also, it can be the change-driving force of entire industries.

Disruption is closely connected to innovation, even though they do not mean the same. Startups are changing industries, innovators are changing the modus operandi, and nearly everybody can agree that a disruption carried out well is a positive thing.

How does this have anything to do with leadership if leaders are usually relied upon to help people work together towards the same, predetermined goals?

What is disruptive leadership?

A disruptive leader is a person holding a leadership position and who is always on the verge of finding new solutions, developing processes, their organizations and businesses. These leaders are ready to change things from the ground up to achieve the necessary results.

Steve Jobs belongs to this category and Apple’s unprecedented success can definitely be attributed to his leadership style and creative vision. He was known for his unapologetic criticism, which he defended by pointing out the results his team achieved.  

How industries benefit from disruptive leadership?

This type of leadership definitely benefits both organizations and the industries they belong to. The founder and CEO of OWNZONES Dan Goman has leveraged his team to come up with a cloud-native platform solution that has set new grounds in the entertainment industry. Dan Goman and his team didn’t want to accept standard benchmarks for success in the industry and disrupted the digital landscape by coming up with a post-production platform that helps content creators manage and deliver their content more effectively.

The disruption lies in creating software on the cloud itself and using a new IMF format to future-proof the content creation and distribution work and eliminate all the pain points of on-prem servers.

How disruption changes the customer experience?

An example of disruptive changes can be seen in the moves by Time Kobe. The CEO and founder of design firm Eight Inc., which has been the designer of Apple’s stores for the last two decades, led the disruption of the car dealership experience. The first things that visitors to The Lincoln Way store in China is the absence of salespeople. The showcased vehicles stand alongside displays where customers can find more information and configure their own features for a real luxury purchase experience.

Kobe advocates “returning to experience” where consumers who interact with a company have a simpler, easier encounter compared to what they’ve experienced before. If we look at their China store example, the company created a diametrically opposite experience to the one seen in high-pressure environments most car buyers get into today.  By doing so, they created an emotionally positive and memorable experience eventually resulting in a stronger connection with the brand.

Conclusion

Changes are certainly not an easy thing to accept but the times we live in dictate the need to adapt quickly. Leaders like Dan Goman and Tim Kobe and the organizations they are in charge of are ready to deal with difficult times and accept risk-taking and experimentation as mechanisms for thriving in a change-driven environment.

People who have disrupted their industries are aware that decisions and changes are not made at their whim and they never lose sight of the overarching goals. They trust their teams to steer projects in the right direction and, most importantly, they trust their vision of reaching new heights.

How to Best Manage Your Sales Performance

The key to ensuring the survival of your business in the contemporary, highly competitive market where the circumstances change on a daily basis lies in how good you are at selling your products or services, no matter what industry you are in. As the rules and circumstances are changing constantly, so should your selling practices.

To improve and adjust to the new demands of your clients and the market itself, what you need is a well-structured approach to sales performance management, which will advance the skills and techniques of your sales team.

Here are a few tips on how to best manage your sales performance.

Have a plan

In order to ensure that your sales reps use only the best practices which enhance their ability to sell, you will need an effective sales plan. It should establish clear guidelines for your sales team members, and lay out your company goals as well as activities needed to reach them.

The execution of the sales plan can be easily measured and the plan itself reviewed if your goals are properly quantified.

Setting both precise activity goals, such as calls per day, and result goals, like sales per month, is also a great way to help your team members better understand their role and focus on the important tasks.

Recognize the needs

No matter what the method of communication with your prospect is, in sales, nothing matters more than gaining their trust.

In order to reach that point, you need to recognize your customer’s needs, empathize with them, and try to sell the product and service accordingly, as a solution to their problem.

Instead of making a sale, try out the golden 80/20 rule and focus on listening and understanding the prospects 80% of the time following this ratio. This requires the active listening technique which is crucial for realizing how to best help your prospects.

Many sales reps fall into the trap of talking endlessly about all the amazing features and specs of their product or service, and this “me, me, me” tactics is a surefire way of losing prospects.

Follow up with the leads

Following up with the leads and keeping them “alive” and engaged is an important task in managing your sales. Days of the manual follow-up are long gone, as many client relationship management (CRM) tools are making it easier to track all leads as they move through the sales process, and even automating some of its parts.

Using online chat managed service on your website can also boost your sales performance, as such a practice can nurture and engage your leads, and help you determine whether your lead is qualified before booking a meeting.

Cold calling

Sometimes, your team members need to make cold calls, by approaching complete strangers and turning them into prospects. The main goal of a cold call is to make an appointment, and the odds are much higher if beforehand making a call you:

  • get enough information on who you will be taking to and what’s important to them
  • make a plan about how to best approach them

Creating a playbook with best practices included may be of great help to your sales reps, as it can allow them to focus on quickly qualifying leads and making appointments.

Word of mouth

Referrals are the most valuable tactic when it comes to providing new leads, as research suggests that referral leads convert 30% better than leads converted from other channels.

People trust friends more than they trust brands, and nothing promotes your brand better than a recommendation coming from a customer who is satisfied with your service or your product. It easily gives your business much-needed credibility and trustworthiness.

In order to get more referrals, you should make a practice of sending follow-up emails to your audience, making it easy for your existing customers to submit a testimonial or a  review.

Customer referral programs are a great way to increase your sales performance, so if you haven’t started one already, you should make it your priority.

Leverage email marketing

Emails are also a very effective resource in increasing your sales performance, by keeping your leads active, informed and interested.

Tracking email engagement as well as using email template sequences to further personalize your communication with prospects can be almost fully automated if you use the available tools. The same applies to creating highly tailored and targeted email campaigns.

Still, having in mind that only 9% of sales emails are opened, there are some general rules you should follow in order to raise the chance of your emails being opened, read or replied to:

  • emails should be from 50 to 150 words long
  • avoid words such as free, social, press, invite, and other spam triggers in your subject lines
  • use questions as your subject lines to spark your prospects’ interest and curiosity and imply that your email offers solutions
  • launch your campaigns on Wednesdays or Thursdays.

The subject line is of vital importance, especially if we bear in mind that 30% of people open an email based on how well it captures their attention and recognizes their need – that is, based on the effectiveness of your subject line.   

So, if you want to review and manage your sales performance, you should start from the very basics, such as making a good plan and getting to know the needs of your prospects, as well as by focusing on establishing timely, relatable, and meaningful communication with them.

How Can Technology Improve Event Management Efficiency

Events, conferences, and meetings are becoming increasingly detailed experiences. And event managers are searching for modern solutions that will help them to keep up with the heightened expectations of attendees. They’re also finding new technologies that can help them overcome the ever-present issues of doing more work while being time-pressed and having a low-budget.

As such, event planners are using more and more innovative event management technologies to assist them in their work, and for a good reason. According to studies, event technology adoption can increase productivity by 27%, increase attendance by 20% and decrease event costs by as much as 30%.

All these innovations changed the landscape in which the industry leaders are inundated by new technologies and products on a day-to-day basis. Everyone is wondering where technology is going next and which investment will create the most ROI.

In this article, we will explain about new and old event technologies that will certainly have an impact on attendees and industry professionals alike.

Using big data

In the last few years, big data has become a hot topic in discussions. Gathering and interpreting huge amounts of information was never easier. But big data is most useful when used in the right way.

For instance, event managers can utilize Google Analytics to find out which online campaigns were most successful for influencing registrations or which were most discussed on social media.

There are also innovative options of tracking movements of attendees through Wi-Fi, iBeacons, GPS or low-energy Bluetooth to see which events they’re visiting. Or, event managers can send out surveys or second-screen solutions to find out the feelings and actions of attendees before, during and after the event. There also available platforms for acquiring and analyzing real-time data to see in which events are attendees and sponsors most interested.

Managing Attendees

Marking late arrivals and managing visitors time of arrival was never easier. New technologies can improve the management of attendees, their time of arrival, entry points and time of leaving the event.

Innovative visitor management app allows you to receive live notifications about your visitor’s time of arrival. These notifications include useful information such as the visitors’ contact details and photo, while other notifications, either through an Email or SMS, give you the ability to sign out visitor once they leave the event. Its benefits are obvious – visitors get to enjoy the reduced wait time and fast and efficient greeting on arrival.

Some of these apps even include VIP and Security Alerts. You get to highlight certain individuals as VIP’s and receive notifications about their arrival in real time. With these new technologies, it becomes much easier to see who is on site and when. Your staff will have an easier time to administer visitors in a more efficient manner.

Mapping Projections

Projections mapping is about creating an augmented reality experience through using projectors. While usual projectors cast pictures on flat screens, with projection mapping you have the option of projecting light onto any surface imaginable and turn everyday building and structures into 3D interactive displays.

This technology enables event managers to add beautiful transformational design elements into any space they would like. From stages to cars to landmarks, this innovative visual technology creates an efficient and cost-effective way to create optical illusions in any event location possible.

Since there are no clear boundaries of what you can do with project mapping, event managers are able to stretch their imagination and create inventive modern displays. Whether it’s a social media wall, a map of convention booths or an interactive art display, the technology is flexible enough to create a variety of displays – that can be used everywhere, from meeting and conferences to concerts and parties.

Increased Networking Capabilities

Social media can be applied to many fields of event managing. Social media makes it simpler for attendees to share their feelings of an event, while event managers can receive feedback from attendees more efficiently. Thus, you can use social media as a feedback system for improving future events.

Besides this, social media marketing is a great way of advertising any event. With social media people around the globe can be easily reached, a task that would be impossible without it and the Internet. Attendees are also able to share the event with other people, creating an almost free advertising platform.

You can also use email marketing for event promotion. When email marketing is combined with marketing automation, you have the option of sending more personalized emails about the event to attendees.

 

Event management technologies can save time, money and efforts of event managers while enhancing the experience of attendees. Your work requires fewer efforts thus giving you time to focus on the core part of the event. These technologies can help with all aspects of event managing from managing the attendees time of arrival, their satisfaction levels to receiving proper feedback, so make sure to test at least some of them for your next event.

How Can Technology Impact HR Practices?

The advent of digitalization and smartphone usage has impacted every department in every company. This also includes human resources. Outsourcing work is becoming the norm instead of just being innovation and the role of an HR department changed accordingly. The 2019 HCM Trend report, developed by leading HR market analysts, states that global HR technology venture capital was increased to $3.1 billion this year, tripling the cash invested in 2017.

As new HR technology solutions emerge, there is a certain tech boom on the rise that is transforming the way we do the job and our opinions about HR. This impact is twofold. Firstly, it’s shifting the attention of HR managers from managing the workforce to driving profits for the business. And secondly, it offers various tools for better management and engagement of talents in the company.

Mobile Apps are coming

The real Internet revolution came with smartphones, not with desktop computers. And mobiles will probably dominate the HR landscape this year. As more workers across different departments seek access to applications via smartphones, businesses are reshaping their HR system to better accommodate this. For this type of functionally to work, companies must consider HR applications with the mobilization process and the interface the workers are searching for.

Additionally, we can see new trends appearing such as applications that streamline the basic work of HR departments. Nowadays smartphone apps are a must for every application a business develops.

Analytics are making performance management better

Performance management – one of the crucial HR functions. HR professionals have been for long driven this process by monitoring performance, regularly reviewing employees and collecting supervisory feedback. Now, technology enables a streamlined process that eliminates unwanted steps. But the next big boom is coming with a data-driven performance management process.

We will see a fast and widespread adoption of people analytics that will help the HR department with making decisions about the workforce. This raw data from analytics can be utilized to build actionable insights and to support the decision making about compensations, promotions, developments, success plans and to create agile cross-functional team staffs.

HR will able to apply analytics to sentiment data gathered from thousands of interactions between workers and managers as a part of the performance management process. By analyzing such sentiment data HR will be able to create ample opportunities for coaching and enable managers and workers to increase their performance.

Helps with organizing business events

Gone are the days of manually organizing business parties and events. Nowadays technology is starting to help with even mundane tasks such as organizing a business event. Numerous event ticketing platforms offer tools that simplify the running of events and community building.

These platforms make from your event a singular experience, guide you throughout the whole process, from checking in, to on-event activities, to post-event analysis. They ease the process of event organizing allowing you to do it faster and better so you can focus on the other aspects of your business.

Social media is changing the game

Social media is playing a more active role in HR nowadays, particularly when it comes to recruitment. A quarter of companies are utilizing social media platforms such as Facebook and LinkedIn for recruitment. These platforms can not only be used for recruitment, but also for worker engagement. They’re also being assessed as a fundamental source for businesses to reach their HR goals.

Companies can use social media platforms to reach a target audience for job postings or other company related information. Some enterprises are even known to share their company’s success story through posts, photos, and blog posts. Vice versa, job seekers actively research companies on these platforms while searching for work.

Social media enables numerous benefits for an HR department and lets them be in touch with emerging trends, news, and technologies. They can be used as a medium for relationship nurturing when you share industry knowledge on them. Aforementioned reasons have made from these channels an ideal place to engage employees, nurture relationships and increase communication in the workplace. Many businesses are thinking about the integration of these platforms with their applications, instead of developing their own enterprise apps.

New trends and technologies will play a vital role in reshaping human resources management software and operations from managing personnel to business execution, but they won’t start it. HR managers must be the ones to leverage and scale this technology in order to drive real values for the company.

Digital technologies will facilitate greater degree of flexibility and integration, hence allowing workers a bigger voice to share their work experience. They may also disrupt human resources and redefine their future development. The HR who accommodate to these changes more quickly will enable their companies to become smarter and bigger. Culture management and employee engagement will be the factors that will drive HR in this ever-changing landscape.