Real Estate Photography Group

How Proficient Real Estate Photography Can Influence a Leaning to Emerge From the Group

Most home buyers today start their search on Google, sometimes months before even serious looking really starts. People want to get an idea of what options they have out there. This is one of your first opportunities to snack some interest.

Over 90% of new home buyers say that they first found the house they ended up purchasing was found online. Even before a broker search. In a lot of cases, the quality of your home photos is the deciding factor for a buyer on whether to search deeper. On listings with only one photo or even none, most buyers won’t even click on it for more. Keep these things in mind before you start your photoshoot.

 

Think Like a Buyer

Ask yourself what type of photos you would want to see in a home listing. Then create that type of listing. No one knows your house better than you. You know where all the great natural shots are, attractive angles and great lighting and that’s your advantage. Take the pictures that feature all the great features of your house. Take shots of every space including closets and bathrooms. Take at least two pictures from every room from opposite angles. Try to include one feature or peice of furniture in both to pictures to set a visual reference for each room. The more eye catching information you can provide to a buyer, the more complete their vision is of your home. Outdoor shots should not be limited to a full face shot of your home. Once again take overlapping shots to give buyers a vista of the property, gardens and driveway.

 

Shoot During the Ideal Time of the Day

Lighting is everything. You want to have clear bright photos without any glare or overexposure that can make the pictures unappealing. As the homeowner, you know the perfect time of day for each room in your house. Depending on the time of day and which direction each room faces in a home, there is an ideal time where each space looks their best. That’s when you’ll be able to catch the most appealing photos. Choose times early in the morning for rooms that get a lot of light. The photos will be clearer with the softer sunlight. Outdoor photos are best taken when the sun is behind you. It’s up to you what time of day is best for your homes property. Mid morning and early evening photos are a good idea so there is still quality light available and you can avoid large areas of shadow.

 

Clean Up & Staging

Not too many people want guests to see their house looking like a disaster. We almost always clean up before family or friends come over. Think of this part of your photoshoot preparation in the same way as you would if you were hosting a party. You want your home to look clean and attractive to buyers, so run the vacuum and dust the shelves. Your pictures will look great. It’s even a good idea to post some tasteful seasonal photos to show buyers your home decorated. When shooting your dining room/area think about setting the table. It doesn’t have to be fancy, casual is perfect. You want to stage your pictures with your homes best features in mind. Showcase a fireplace, patio or cool design feature to peak the buyers interest. No one wants to look at a messy kitchen,  a bunch of toys on the lawn or a laundry basket overflowing in a bedroom. Tidy up and your pictures will look much more professional.

 

Hire a Professional

It doesn’t matter what kinds of fancy cameras are out there, there’s just some folks who have no talent with a camera. If that’s you, think about hiring a professional home photographer to help you out. Hire a freelancer and walk them through what kinds of shots you are looking for. It’s a reasonable cost for the quality you will get, and you can guarantee that your online listing will look great and attract more attention.

Advertisements

3 Reasons Why We Don’t See More Women in the IT Industry

We have come a long way from the days when women were only secretaries and cigarette girls. Even though things have now improved greatly, women still do not have equal rights in the workplace. They do not receive equal pay, they are still subject to harassment and discrimination and they do not receive equal treatment.

Being a woman in a tech industry is tough; there are dozens of studies and stories that can demonstrate this. The environment needs to change even more, but this is not the sole reason why we do not see more women in the IT industry.

Women are underrepresented in the tech sector, and besides from being underpaid, they are in many cases passed for promotions and faced with sexism. Perhaps this is why more women are drawn to freelancing, because they do not fit well in a corporate world that is dominated by men and freelancing offers them an escape from that thankless grind.

Many companies are now outsourcing tasks and perhaps this is where women can receive equal rights when it comes to landing a job. But, why does this gender parity even exist? What are the reasons why we do not see more women in the IT industry?

Teasing In School

This represents a big issue. Even when they are in high school, classmates and teachers in some cases stereotype girls who are interested in math and advanced physics. Eileen Pollack conducted research for her article in the New York Times magazine, and while she spoke to the physics undergrad in Yale, she heard stories of discrimination.

One young girl was concerned to find out that she was one of only three girls in her physics course in High School, and it was only worse when the other two girls dropped out, so she was the only girl in her class. Her classmates have teased her on a regular basis, saying that she is a girl, and girls cannot do physics. Perhaps the worst part was that she expected from her teacher to put an end to this, but he simply did not.

Lack of Encouragement

This is another reason why women do not feel comfortable choosing jobs in the IT sector and this also leads from their early years of schooling. Women often do not receive encouragement from their professors to pursue a career dominated by men, even in cases where they graduate at the top of their class.

Media Stereotypes

This plays a big role in discouraging young female adults from pursuing STEM related subjects. Let’s take the female characters in the series The Big Bang Theory just as an example. A female scientist in the show is forced into a “weirdo” role, where the non-scientist female is the only “normal” female character, and there is other research that shows that, when females are closely exposed to “nerdy-white guy” stereotypes, they feel discouraged in pursuing careers that can place them in those stereotypes.

The lack of women in the IT industry translates into the workforce and in many tech companies males are an overwhelming majority. This only leads to women feeling like they do not belong and according to one survey, 73 percent of workers in the tech industry believe that the whole tech industry is sexist. Since more and more women are leaving the industry, it is difficult to have female role models that are on the top and it only adds to the image of a male-dominated tech world and the cycle of female encouragement.

Besides role models and sexism, the IT industry also makes it difficult to combine motherhood with the career in tech and one study reported that 85 percent of 716 women participating in the study, left the IT industry because of the maternity leave policy. This is why now is the right time to focus on the next generation of tech talent, and to make sure that the gender equality exists for the sake of everyone.

This means that there needs to be more flexible working arrangements, more women in leading roles and more encouragement for young female adults to pursue whatever they are interested in.

Bankruptcy and Tax Refund- How to Save Money

Bankruptcy and Tax Refund? How to Save Money

It comes every tax season; you probably anticipate a big tax refund check. This refund is like a reward that you can use in different ways.

However, if you’re facing serious financial difficulties and don’t have great accounting in place, filing for bankruptcy may be a viable option.

Did you know that tax refund is the most valuable asset that trustees can take from you?

Exemption Laws never protect tax refund during bankruptcy. Trustees will chase after your tax refund because that cash can be used to pay creditors with minimal effort.

They no longer need to list your property for sale and distribute the sales proceeds to your creditors. This is the primary reason a trustee will first try to find out if you have a tax refund.

The tax refund is part of the bankruptcy estate

Once you file a bankruptcy, all the assets that you own will become part of the bankruptcy estate. The tax refund is part of those assets.

A bankruptcy trustee is designated to represent your creditors, collect, and liquidate your assets to repay your creditors. In most chapter 7 bankruptcy cases, there are less cash or assets to pay your creditors.

However, if you already owe a huge tax refund amount, it will become an easy target for whoever is appointed as a trustee But, with little planning and understanding a few tips, you can succeed in keeping most, if not all, of the tax refund amount.

Exception to that general rule: Earned income credit

Did you know that you can benefit from a few exceptions to the rule that a trustee is entitled to all tax refunds not spend or received before bankruptcy filing?

For instance, in Colorado, any tax refund associated with additional child tax credit and earned income credit is untouchable. The rest of the tax refund is subject to turnover.

You intend to keep your refund? Spend it

The perfect way of ensuring that you don’t lose your tax refund is by filing tax refund at the right time.

Once you receive your tax refund, spend all of it before you file for bankruptcy. Your attorney will advise you to keep a good record of how your tax refund was spent.

You can use this amount to meet a variety of expenses. These include most of your usual household expenses such as;

  • Mortgage payments
  • Food
  • Rent
  • Utilities
  • HOA dues
  • Medical and dental expenses
  • Car loan repayment
  • Educational expenses
  • Insurance
  • Clothing
  • Car repairs and maintenance

It’s wise to have minimal or no tax refund money in your bank accounts on the day you intend to file for bankruptcy.

Besides, you might be eligible to save a certain fraction of your tax refund amount using your retirement account. However, you need guidance from a qualified tax or bankruptcy attorney.

Avoid spending your tax refund money on luxury goods, pay off a credit card debt, repay a family member or a friend, or any other unsecured debt.

This might trigger an objection from the trustee. If the objection is accepted, you will be required to turn over your tax refund regardless of whether you spend the entire amount or not.

In case you don’t receive your tax refund early enough, the trustee will be entitled to the entire tax refund amount when you get it.

When you receive the tax refund while in bankruptcy…

You’re likely to have very little tax refund amount remaining by the time you file for bankruptcy.

Remember, tax refunds that you receive for wages earned before filing for bankruptcy are treated as part of the bankruptcy estate. These refunds are subject to liquidation if there are no exemptions.

Fortunately, it’s the attorney’s responsibility to sit down with you before filing for bankruptcy, discuss all the available assets, and create a plan that can maximize the exemption laws to your benefit.

Experts like Ric Dean, CEO at Caffeinated, assert that you should consult professionals and make well-calculated moves to avoid costly mistakes during the bankruptcy.

For instance, you can use the IRS’ withholding calculator to know the amount of deductions you should claim.

Note that if you opt to file for bankruptcy between August and December, the trustee will definitely request a copy of the previous year tax refund as soon as you file your tax returns.

If he realizes that you will receive a tax refund, he or she will request for a certain portion of the refund to repay your creditors.

To avoid this tax refund loss, it’s wise to file for bankruptcy by making all the necessary adjustments on your payroll. This will allow you to keep money in every paycheck and avoid handing over the entire tax refund amount to the trustee.

Haven’t you received your tax refund? Don’t worry

If you had a huge tax amount the previous year, it’s advisable to look for your W-4 and make the right exemptions adjustment.

This will ensure that only the necessary taxes are withheld from your pay. Since filing for bankruptcy before you receive your tax refund means you don’t want it, it’s wise to keep the amount of tax refund minimal.

Instead of transferring all your tax refund amount to the trustee, wouldn’t you desire to have a little money coming to your paycheck monthly?

It’s a wise idea, isn’t it?

Consult your lawyer and find a legal way of achieving this objective.

Hire a lawyer to avoid mistakes

During bankruptcy, asset exemption and protection are complex subjects. A simple mistake can result in loss of your entire tax refund amount.

As said earlier, every step you make before or after filing for bankruptcy will impact the possibility of retaining your tax refund.

Why not hire a professional who can offer the right guidance on what should be done?

Conclusion

Bankruptcy isn’t an easy road to freedom from financial challenges. However, with the right guidance, you can have minimal tax refund before you file for bankruptcy. You can also wait until you receive the refund. Otherwise, a larger portion of your tax refund will be used to repay your creditors.

Good Accounting: The Base for Any Growing Business

Imposed by internet “experts”, the “get rich” business model trend puts all of its focus on planning, branding, and marketing. Though crucial for any growing organization, these strategies are only as profitable as they are built upon sturdy financial support. Though being the only practice that effectively manages your budget, accounting is greatly overlooked by new-fangled business advisors. Its importance, however, is just as paramount as ever.

In fact, flawless bookkeeping is the most solid foundation an aspiring business can procure. Without it, any kind of ROI, progress, or growth would be impossible. Here’s why.

  • Staying on Top of Your Expenses

Running a business is never an easy feat, nor an inexpensive one. Particularly for those entering the market, the costs of launching a startup and running a small company can be overwhelming. However insignificant it may seem in the greater scale of things, even a single pen comes with a price that needs to be included in the overall calculation and run through the books. You might never lose sight of large expenses, but if not properly managed, pennyworths may widen the gap between how much your business spends and how much it earns.

  • Managing Cash Flow

Most commonly, these financial nuances are what makes or breaks a business. For no other reason but profitability, an ambitious entrepreneur has to be aware of every coin that comes in or goes out of the company. If well-situated, small business runners can choose to button up their numbers and keep their books on their own or outsource this sensitive task to an accounting firm. The choice is entirely yours, but it is the one you’ll have to make. Without accurate and transparent books, cash flow management is not possible, and without proper cash flow management, no business can move forward.

  • Evaluating Performance

Speaking of moving forward, accounting is essential for a reason or two more. Staying on top of your books means being aware of everything that happens under your leadership, which enables you to gauge the effectiveness of your current workflow and predict future performance with greater certainty. When clean, financial books will tell you exactly where you stand and in which direction you can go from there. After all, acquiring that kind of insight is what being business-savvy is all about.

  • Planning Ahead

Despite being overly superficial most of the time, the so-called internet experts are right about one thing: a business decision is only as good as it is data-based. Filled with numbers, your books are the ultimate source of financial information, and they should be leveraged as invaluable intelligence bases. With one glance, you’ll know everything about your future options, and be able to set projections, adjust goals and plan strategically.

  • Investing and Growing

If aspiring from a small-sized to a fully-grown business, the investment is the one word you should never use lightly. Every decision you make along the way, every marketing campaign you start, and every project you plan on developing will leave a noticeable trace on your budget. Before choosing to improve by investing in a new business venture, you need to know if is such an investment even possible and whether or not it will be profitable in the long run. Calculations of this magnitude cannot be done without good accounting.

Ultimately, successful businesses know no difference between small expenses and costly investments, and both are impossible to keep track of without an effective bookkeeping system. Whether it comes to applying for loans and filing for tax returns, hiring new people and expanding to new markets, or simply purchasing office supplies and throwing office parties, good accounting is what makes a small business opportunistic and eligible for further growth.

5 Tips While Transitioning from Being an Employee to an Entrepreneur

Deciding to leave your day job and become your own boss is a huge step in your life, which is why you need to take it with utmost care. It’s a huge leap of faith but, if you do it properly, it can be rewarding and completely turn your life around.

However, merely thinking about following your dreams and actually starting your own company are two very different things. It’s not without its share of risks, and it can be very challenging but, if you’re sure that you are ready to do it, the first step you need to take is to forget about the fear of uncertainty and embrace the opportunity for success.

Fear can hold you down, so you need to believe in yourself and your vision, and fully embrace the change. However, switching from an employee to an entrepreneur still requires much more than that, so take a look at the most vital tips that will make your transition smoother and improve your chances for success.

Make a Plan before Quitting Your Job

Before you bid your boss and co-workers farewell, you should make a detailed plan for your new business venture. It takes time for start-ups to properly get off the ground, so planning everything at least several months before you go and quit your job is something that you should not underestimate.

You may have a clear vision of your future company and have it all figured out, but planning every single step that you are going to take in great detail will help you know exactly what you should do to start a successful company.

You need to set clear directions for your start-up and make a business plan that will include your company’s structure, objectives, vision and goals, your target market’s needs, your ideal customers, your unique value proposition, your marketing plan, financing, budget, and everything else that you and your team will do on a daily basis.

Connect with Other People in Your Niche

Building relationships with other people in your niche before you launch your start-up is extremely important because they could potentially become your clients, investors and even partners. They can provide you with expert advice and help you realize your vision.

Go to conferences, local meetups, and seminars where you can connect with thought and industry leaders, and don’t forget about online networks and forums, as they can also provide you with outstanding opportunities to interact with professionals who will support you once you launch your business.

If you have a good relationship with your boss and feel like you can share your plan with them, you can ask them for advice. You never know – maybe you end up collaborating in the future, so don’t burn any bridges when you decide to leave your job.

Get the Funds You Need

Financing your business is one of the most important steps to take, so make sure you get the funds you need well in advance. If you don’t have enough savings to fund your business on your own, there are many ways to finance your business, such as crowdfunding or getting a bank loan, for instance.

Whatever you choose, make sure you take into account the salaries, marketing expenses, equipment purchases, and all the other expenses that your budget will need to cover.

image1 (1)

Start Small

Before leaving your job, you can start your company on a small scale, so that you can test everything and see whether or not your ideas are actually realizing the way you want them to. This is an excellent opportunity to get customer feedback and make proper adjustments before you scale up.

Think about Outsourcing

Is outsourcing ideal for start-ups? The answer is definitely yes because it is very cost-effective and can bring you many benefits. However, you need to know which processes to outsource for the best outcomes. For instance, you can stick to outsourcing marketing and payroll functions when you’re just starting out, and work out outsourcing other business processes as you grow.

These are the most important steps to take when you decide to take the plunge and transition from an employee to an entrepreneur, but remember that the transition is much more complex and requires plenty more steps and challenges. Regardless, if you do everything right, it will be exceptionally rewarding, as you will do something that you love, and nothing is more important than that.

 

4 HR Publications Every Business Owner Should Keep Up With

Staying tuned for the latest news from the world of HR is very important. Markets, paradigms, and the best practices are constantly shifting. The best HR practices from a few years ago might become obsolete tomorrow. Fortunately, for HR managers and business owners who want to stay updated, there are many HR publications online.

While many online HR publications offer news and developments, only a few of them share valuable content with the readership. If you want to find out about new trends affecting the workforce, the most viable data to measure their performance and learn about HR technology and how to assess employee engagement here are top 4 HR publications to bookmark, if not subscribe to them.

Fistful of Talent

Fistful of Talent is a website that was primarily brought to life to round up an all-star collection of recruiting and HR professionals who will provide their insights on an everyday basis. This happened back in 2007 and Fistful of Talent remained true to its cause to this very day.

FoT covers a lot of different topics on their HR blog: Leadership, Culture, Good and Bad HR, Compensation/Cash Money, Salary Caps and Employee Relations. In the Recruiting section, you can read all about: candidate pool, sourcing, making offers, working with recruiters, references, relocation, diversity, career paths.

They also offer 28 minutes long podcast packed with the latest HR and recruiting news with relevant professionals in the field as guests.

Corporate Leadership Council

Corporate Leadership Council is one of the best sources for HR professionals out there. You will have to subscribe to get access to their content. They cover almost all topics related to HR. Every claim in their articles is supported by real-world data and research findings. With a reliable methodology and data led strategy, they offer unique, actionable content to their readers.

This is one of the rare online jewels that uses actual data in their findings and publications. Although their content is designed to meet the needs of leaders, HR managers and recruiters can also benefit from reading it.

Quora

image2

Quora is a great place to look for answers to a lot of different questions. After Quora implemented the “Topic” section on their website, it has become very easy to browse through what interests you most.

Currently, the most active topics are Human Resources (156k followers), Human Resource Management (43k followers), Recruiting (275k followers), and Hiring (164k followers). The Quora platform is very engaging and doesn’t get surprised when you stumble upon some of the top HR talents answering a lot of questions and giving free advice and insights.

ERE Recruiting Intelligence

ERE digital footprint deserves to be followed by anyone who wants to find out about the latest news and trends in the HR industry. Some of their authors even use the latest Hollywood movies as reference points to build up a story. Just like Dr. John Sullivan does in his post “Wonder Woman – Why Every Firm Needs to Hire One.”

Human Resource Executive Online

The Human Resources Executive magazine started publishing back in 1987. Today, they also publish online. Their primary goal is to publish articles that are focused on strategic issues in HR.

A majority of the content is written by human resource leaders. What can you expect to find on this website?

  • News and trends in HR
  • Success stories from HR innovators
  • Talent management
  • HR information systems

By staying tuned to the news and other articles found on these websites, you will keep yourself updated about the latest developments in the HR community. You can also read blogs of reliable outsourcing partners to make sure that you stay updated with the latest news in the outsourcing industry.

4 Effective Ways to Cut the Costs of Running an Online Business

Many people nowadays decide to break the pattern of the usual company-bound jobs and start a business online. Running an online business can have great benefits for an individual in both a personal and a professional sense. Having an online business is a lot cheaper than starting an enterprise in general.

However, it is not free of charge. Sometimes people make mistakes at the very beginning that are difficult to resolve over time, for instance over-estimating profits or overlooking expenses. That is why you should try to run your business as effectively as possible and be knowledgeable of the ways to help you cut down your costs and make your business really flourish, and we are here to provide you with some.

  1. Lower your office costs.

If you decide to run an online business – there are usually two possible ways to do it. The first one is working from home, and the second one (if it is a business of a larger scale in question) is working in an office. If you are doing your job from the commodity of your own home, you will save significant amounts of money on utilities, insurance and taxes.

If your business, on the other hand, demands having some employees rather than working by yourself, you will most probably need to rent a space and those might be the biggest expenses you will encounter.

In that case, always look for the lowest lease prices in the least expensive neighborhoods, and have in mind that an attractive location doesn’t play a big role for you. Be practical and efficient instead of opting for an enchanting space in a pricey area.

  1. Decrease the advertising costs

Numerous studies have shown that small businesses usually spend 5% of their total revenue for advertising purposes. The figures can be even higher for those who are just starting out and need to think about conquering the market. That’s a whole lot if you have just started and still can’t guarantee how high your profits will be.

Luckily, you don’t have to spend a fortune on advertising as there are many other ways to make it work by simply making a Facebook page, tweeting about your business, creating an email newsletter, or employing cold calling techniques and asking for referrals.

  1. Go for cloud computing

For most online businesses, especially for startups, cloud computing is the most effective way to cut down capital costs as well as IT service related expenses. Cloud computing eliminates the requirement to buy and/or maintain expensive servers and decreases the cost of software updates.

Using the cloud enables you to have all-time access to all of the latest business application versions and gives you an opportunity to boost your bandwidth. If you decide on implementing this system, your provider will handle your data recovery issues and thus you won’t need to pay an expensive IT technician to do that.

  1. Learn how to prioritise

As a businessperson, you probably have a lot on your shoulders. That is why you can’t afford to lose any of your valuable time. The best way to achieve that is to make the best of your time by directing your activities and prioritizing.

It all comes down to good time management. If you set your goals straight and track your daily activities (and the ones of your employees, as well), this will streamline your work greatly and reduce stress, which will enable you to focus more on what really matters – making profit.

 
To conclude, running an online business opens doors to many great opportunities but inevitably brings a lot of risks, too. However, if you follow these steps and  your time and money right, you will reap the benefits in no time!

Marketing Technology: How to Modernize Your Advertising

Marketing Technology: How to Modernize Your Advertising

Online platforms have revolutionized the marketing industry and have proven to be quite the game changer for advertising products. However, marketing tools are constantly evolving, so it is important for companies to always update their strategy by keeping up with the latest gadgets and software tools.

To take the brand to the next level, a business should apply diverse marketing services that focus on different aspects. Traditional methods focused on television and radio commercials as well as newspaper ads or simply putting marketing material in a mailbox and hoping for the best do not work anymore.

Though advertising via television can still have some impact, there are numerous digital marketing strategies that can have a more direct and closer influence on the public.

Modernize Your Advertising Strategy

Marketing technology offers several ways for the business to be seen on the digital media. First of all, it is crucial to build a website that provides information about the company which can be easily found via smartphone.

Around 50% of mobile searches end with a purchase, not to mention the benefits of tablet and computer browsing, but you need to make sure that your site comes up on the first search engine results page. This is why you should hire an expert or a marketing company for search engine optimization (SEO).

To make the brand stand out from the others, create a creative and memorable business logo and use visually attractive colors. Visual aids are 43% more effective, as 90% of our knowledge is influenced by them. Alluring images and videos improves the business campaign and attracts more customers.

Another helpful way to start with online advertising is by posting ads on popular social media sites. For creating a successful social strategy, your marketing team should be familiar with each platform and focus on engaging your target audience. Following are the most popular social media websites:

  • Facebook – The biggest social platform with a billion active users. An excellent opportunity to connect with people from all over the world and make a global impact.
  • Twitter – For sharing updates, images, videos and links. It is one of the top 10 websites in the United States, with over 300,000,000 active users.
  • Instagram & Pinterest – Two excellent social media platforms for sharing photo and video content.
  • YouTube – With over a billion users, YouTube is a great way to spread your brand message via video, offer tutorials and other useful information and make money along the way.
  • Snapchat – This app is specifically designed for mobile devices, with content disappearing after 24 hours. The application gives you the chance to see how many specific users have viewed the post, while the pressure of polished content is removed as the post disappears at the end of the day.

Get More Involved

After completing the initial steps, now is time to engage with your audience. Using the latest marketing technology is not just about promoting the business, but also being involved with the customers.

A company should pay attention to the language it uses in its branding and the message it sends, and there are several steps for developing a better connection with social media platform users:

  1. Not every post should be about the business – The message can get lost if the network is jammed with continuous posts about your business offerings. The company needs to be involved with the community and share valuable content to keep the interest of the followers.  
  2. Share the expertise – People love eye-openers. Provide and share the knowledge and helpful facts on interesting topics. Provide a better insight on the business and its message. Encourage people to vote, leave feedback and ask questions.
  3. Online reviews and ratings – Create a profile on review sites. Based on the online reviews and overall rating, a company can thrive or sink. It gives added value to established businesses and a unique opportunity to gain insight on customer demands. In addition, if the rating is high, it is a great form of social proof that can be shared on other social media to boost your reputation.
  4. Facebook live – Streaming live special events make your loyal customers feel like they are a part of a community and that their favorite brand values their opinion.
  5. Business organizations – Organizing events covered with by both online and traditional media and news will raise the company’s presence, as well as improve the moral of the employees.

Helpful Tools of Marketing Technology

Although adopting the cutting-edge tools of marketing technology may seem intimidating, they are actually a precious commodity. Depending on the business model, whether it is B2B (selling products or services business to business) or B2C (business to customer), there are software products applicable for every category:

  • Marketing automation – Repetitive tasks such as social media marketing and website maintenance can be simplified by use of marketing automation.
  • Tag Management – A tag manager can enhance your online marketing performance by including numerous tags on trending websites.
  • CDN (Content Delivery Network) – Ensures a faster online respond and downloading time for customers.  
  • DMP (Data Management Platform) – An excellent software tool for storing information.
  • CRM (Customer Relationship Manager) – A program for organizing and synchronizing marketing, sales, technical and customer support.
  • Analytics & Tracking – Track the overall business performance and all of the latest developments.
  • SEO – Search engine optimization for positioning your site near the top of the first page in SERPs.
  • Mobile Optimization – For creating an easy-to-navigate website for increasing smartphones purchases.
  • Remarketing – The same ads popping up on different websites for attracting the people who already searched for your or a similar company’s products.
  • Email Marketing – For sending periodical business offerings and valuable content directly to your customers’ email.

In this day and age, a company must use cutting-edge marketing technology to stay on top and keep up with the competition. It is crucial for a solid business plan to include the means that will improve the quality and performance of your online marketing.

Staying in tune with your customers helps to spread your unique brand message and raise awareness about your company. In addition, it creates a good impression, which will attract potential customers. 

Human Resource Outsourcing Trends for the Future

Human Resource Outsourcing Trends for the Future

HR people around the world cannot keep their findings together and decide whether outsourcing is something that should be done at all costs or is it better to keep all your jobs in-house. The research and surveys being done have not yet provided conclusive evidence for either of these options, but, the trends in the world seem to gravitate towards outsourcing, as more and more companies find talent and skill elsewhere and are ready for it.

Add to that the ever-present necessity to save money, and you get companies outsourcing in less-developed countries, where sufficient (and even great) skill can be found for significantly less.

Over the course of the previous years, a few trends in outsourcing have emerged and these are the ones we think you should pay attention to in the future.

Keep switching to the cloud

Keep switching to the cloud

With outsourcing being so widespread, switching to the cloud seems like the only clever option, since the majority of your work isn’t between your colleagues anymore. The people you outsource the job to need quick access to the data that is relevant to them, while you can be sure that the cloud security will protect the information that is stored. This way, you can outsource a job to an HR company that is miles away from you, even on another continent, and still have the work done efficiently as if they were in the next room.

Selective outsourcing

Selective outsourcing

I mentioned in the beginning that the HR community is unsure whether outsourcing or in-house jobs are better. Well, this is something in between. Selective outsourcing means that you will assess the skills available in-house and then outsource in the fields that you find lacking.

For example, if you are an engineering company and have a lot of talented architects, you are not going to outsource architectural services, but you might need help with data mining and analysis, as architects are not really good data miners. And that’s the whole point – play to your strengths in-house, and outsource what you don’t have the skills for.

Use of social media as a recruiting and driving tool

Use of social media as a recruiting and driving tool

Social media is everywhere, and by it I don’t mean only Facebook and Instagram. In recent years, we have seen an increase in the platforms focused on business – platforms like LinkedIn – where the sole purpose of member profiles is to show their professional skill and talents that they have. This makes it easier for HR personnel to seek potential new employees, as their CVs are already there, as well as their past experiences.

Also, the use of other social networks makes it easier to plan and organize, with groups, group chats, and specialized social networks for work organization all allowing faster communication between the employer and the employees.

Being in line with the current trends of globalization, outsourcing is definitely here to stay. And, since that is the case, if you have a need for outsourcing in the future, be sure to follow these trends. Like I said, HR professionals are still unsure whether outsourcing is a good thing, but in my past experiences, it has shown to be extremely valuable to business owners, if done right.

4 Things You Need to Know If You Want to Do Business in Asia

Ever since we entered the 21st century a lot of things have changed rapidly in business. The advancement of technology and the global use of the internet has created many opportunities around the globe. Today there are fewer business barriers than ever before as the whole world is completely connected.

Entrepreneurs and companies can easily get in touch with someone across the globe or acquire information that they need to start their business incentives abroad. Asia is becoming one of the hot markets for business investments, as this region is opening up to the West and offering many opportunities, given the fact that the market is still not saturated.

This is why a lot of people are looking to do some business in the East, no matter if we are talking about finding outsourcing partners or starting up new offices in Asian countries. However, there are certain specifics you need to know about Asia from a business perspective to make sure that everything goes as planned.

1. You will have to connect with locals to help you

A lot of people make a terrible mistake by thinking that they can do everything on their own, without anyone’s help. Even if you travel to the country that you want to do business in, you will never be able to make all the arrangements on your own.

There are many reasons for this. First of all, Asians are unlikely to get into business with a foreigner instantly and give their trust right away. You will need a person that knows the laws, the business environment and has the connections needed to “break into” the market

2.  Understand “the concept of face.”

This is a very important thing when it comes to business in Asia. Simply put, this concept means that you need to avoid shaming anyone with whom you do business and blaming them directly, even if they are the ones responsible for the mistakes that have been made.

When someone “loses face,” it basically means that they lost their reputation as a business person and this might mean the end of your cooperation for good. Be mild when telling someone that they are wrong and always take a part of the blame on yourself as well.

For example, if someone doesn’t understand what you are proposing, excuse yourself and say that you are not clear enough and this is how the whole situation can be resolved without the person losing face.

3. Culture is very important

Bear in mind that Asia is culturally very different than the West and that they pay a lot of attention to things that might not even be considered when doing business in Western countries. In Asia, respect and courtesy matter, so you need to have an open relationship with people.

When someone is aggressive and overly ambitious here, they are considered to be inexperienced. Learn some local expressions if you cannot comprehend the language, as this shows that you respect the country you are in. Also, make sure that your business incentives don’t clash with the religious beliefs in the country you are in.

4. Luxurious brands are well-received in Asia

Luxurious western brands which sell “cool” stuff are usually accepted quite readily by the Asian people. Asia is becoming more and more connected to the West, and people there love adopting Western culture and gadgets, as they find them incredibly cool. Still, it’s important that your products deliver the user experience that is promised or your audience will quickly turn on you.

Remember that Asia is a growing market and that there are many business opportunities lurking in this part of the world. In the end, make sure that you respect the country that you want to do business in, and that you never think of Asia as one big country, as there are many differences between all the different countries.