From simple and sterile solutions often found in traditional office spaces to playful and colorful options favored among young modern businesses, office design has significantly evolved in recent years. And while many companies might believe great interior design can only help to attract enthusiastic employees and impress certain visitors, it can achieve much more than that.
When done correctly, office design can improve your branding efforts, increase the productivity and efficiency of your business, and even provide an enhanced experience to clients, making it one of the most important aspects to invest in. To that end, here are just some of the many ways office design can impact the performance of your startup:
Strengthening brand identity
Branding is essential for any startup, helping to boost identity, recognition, and overall success of a company. Interior design can be of great help in this aspect. Simply by incorporating key branding features such as your unique fonts and color palettes into the office design, your startup can be instantly recognizable and appear more trustworthy to all visitors. However, you could also take branding a step further, whether that means incorporating your products at key points around the space or even taking inspiration from your services and including subtle connections throughout the entire interior design. No matter how big or small, all aspects of branding incorporated into office design can help to strengthen and reinforce identity, thus affecting your overall performance as well.
Increasing business efficiency
When done in a smart and intentional way, office design can be a great solution for reducing productivity loss and promoting communication and collaboration within a workspace. For example, startups can opt for task-based seating solutions that encourage cooperation and interactions between employees, thus providing an ideal space for brainstorming. Similarly, companies could also include more informal areas like coffee points and game rooms into their offices, in an effort to promote socialization even when the staff wants to unwind. Such clever office design can improve communication, teamwork, collaboration, and overall efficiency of your teams, leading to more successful and lucrative business operations as a result.
Boosting employee productivity
Every business wants to maximize the productivity of their employees, but not many realize that interior design can play quite an important role in this aspect. As frequent breaks and rest are essential for boosting focus, mental sharpness, and efficiency, startups should consider incorporating a neutral zone specifically made for relaxation into their offices. This means creating a calm and quiet area decorated with colors and art that encourage inspiration, or even including interesting games that promote teamwork and collaboration. Along with comfortable seating areas, soft and warm, beautiful rugs could help to improve coziness and relaxation in this area as well, while including a brilliant design element that helps to tie the entire space together.
Improving the client experience
Many startups don’t realize that office design could be used as a way to appeal to your clients as well. As people do tend to judge a book by its cover, it’s crucial for the interior design to match your company image, branding, as well as your products and services. If you are an elegant and regal company, the classic mahogany wood might be the best option. For the more tech-oriented and futuristic startups, a clean and simple space-inspired design can be a brilliant solution, while creative and playful businesses might benefit from office game rooms or some interesting arcade games in the waiting area.
Representing your core values
The location of your offices and what you decide to do with them can also represent your company values. For instance, a LEED-certified office space clearly demonstrates a commitment to sustainability, while renting in a transitioning neighborhood shows you wish to contribute to the local economy. The interior can be a great representation as well, whether that means encouraging a healthy lifestyle with snack supplies, setting up child-friendly areas for employees, or even supporting local artists through decor. By demonstrating your core values, your office design can easily convey the positive aspects of your startup to employees and clients alike, thus improving the company image and helping to boost performance.
Supporting a purpose-driven culture
Thinking of office design in terms of company culture can also be quite beneficial, as imagination and support are necessary for a great culture. If you’d like to build a culture that focuses on creativity, for example, provide inspiration in the form of art and fun spaces for relaxation. If teamwork is the most important aspect, however, creating large gathering areas that promote communication and collaboration is essential. Regardless of your goals, always ask your teams for suggestions concerning office features that will enable them to perform optimally. Asking for input on office design can significantly improve performance, while allowing you to maintain your core values as well.
Office design is clearly important. Not only does it help to convey your main goals and ideas to all visitors, but it also allows you to boost productivity, efficiency, and overall business performance. If you want your startup to reach new avenues of success, investing in interior design will surely pay off.