Today’s hiring climate is more than competitive, so creating an attractive training and development program in your company can set you apart from the competition. Training and development are crucial for hiring, but that’s not all—they are great for retention and improvement of your profit. Developing employees is one of the executive team’s top priorities, yet learning and development professionals are constantly facing budget issues and the lack of staff. So for the L&D professionals and HR experts to demonstrate business impact, train employees and welcome them to the company successfully, they are using videos.
Training videos are a great way to develop any team, and here are just some of the reasons you need to use them to train and onboard your employees.
They provide flexibility
It’s easy to customize your training video so it fits your company culture and training program. It’s flexible when it comes to concepts it can present, so no matter if you’re teaching the basics of using a program or welcoming your latest employees, a training video can help.
Video is a medium that can also accommodate various types of learners—some people are readers, some listeners and some visual learners. The video blends all of these learning styles and provides a smooth learning experience for every employee.
They can be interactive
Interactive videos are really popular today, with the number of marketers and instructors using them rising every day. The interactive option is perfect for training and onboarding because it can be tailored to the individual watcher. For instance, senior managers don’t have to watch the same training as interns.
They boost retention
Since you already have to invest money and time into training and onboarding, you want your team to actually learn something from the material you provide. Unfortunately, according to research, most employees forget over 60% of the training material after just a week. However, when we’re talking about video training, retention increases. Video is proven to be easier to retain than any other material. People tend to remember 20% of reading materials and almost 80% of visual material, so the difference is significant.
It’s more engaging
Once upon a time, the video was used primarily as an entertainment tool, and was soon accused of killing radio and newspaper. Many people don’t understand why would anyone read a book when they can watch a movie. For average people, videos are more engaging, and according to research by Forrester, employees feel better after watching a video than reading articles and emails. So, simply put, if you want to have teams that enjoy their training, you must make sure it’s engaging like videos. Besides providing better retention, videos are more attractive and fun.
They are cost and time effective
Money and time are two of the most important factors for most companies, and training videos can save both. Instructor-based training takes time, money and resource, most of which are spent on travel instead of training. On the other hand, video training doesn’t require extra costs of instructors, only a venue where the employees can watch and listen to the footage. Video training only requires a one-time expense required to create your video and you can use it for many years. In some cases, you don’t even require this initial expense thanks to easy access to the online video editor for free that allows you to create HD videos free of charge. They also provide users with filters, tools, effects, templates and stickers for the ultimate experience.
It’s easy to measure
With written training and onboarding materials, there’s no way to be sure that your staff read them or studied them carefully. On the other hand, video is easy to track and measure because through your video hosting provider, you can access various metrics like the number of views, addresses and whether or not a particular user watched the video from start to finish.
It does not discriminate
If you decide to hold classroom training, no two groups will have the same experience. The team having their training on Monday might be too sleepy to focus, the Tuesday team might include the office clown who distracts everyone, Wednesday might have a different coach, and Friday might be too occupied by the thoughts of the weekend—the list of different circumstances is practically endless. If you want to ensure everyone gets the same training (or as close as possible to that), video training will come to your rescue. It will cover all training points, development topics and onboarding practices, in the same way, every time.
They are always available
Training videos can be accessed by your employees anytime and anywhere, it just depends on the content, your storage abilities and distribution strategy. When your staff can’t rely on help from colleagues and managers, they can return to their training video and solve the issue. And many times, people feel more comfortable consulting a video than ask someone else for help, so this might minimize mistakes and idle time in employees.
They are easy to share
Videos are both easy to deliver and share. In case that the video is engaging, fun and full of useful information, employees will gladly share them with colleagues and friends, and your videos might reach people outside of your company. So they will not only help your employees, but also other people, and provide you with free marketing.
These are just some of the reasons why you might consider creating training and onboarding videos for your company. If better retention and job satisfaction don’t spark your interest, money and time savings will—the benefits are countless.