In today’s competitive market, being visible in search engines is critical for any business to thrive. So is driving web traffic to company career pages and social media accounts. Search engines and social media networks have become the top two resources when it comes to looking for employment opportunities.
But, there is more to this. Nowadays, people searching for a new job are screening their potential employers thoroughly. Before an applicant decides to send a CV and apply for a job, they will review the company’s website and social media pages.
Bear in mind that according to a study from MRINetwork, a bad reputation influences job seekers’ decisions significantly. If a company has a bad employer reputation, 69% of the job applicants said they would reject their job offer.
And with online search becoming prevalent in finding work, recruiters need to learn how to effectively use SEO to stay ahead of the competition and attract top talent.
How SEO works?
The purpose of search engine optimization techniques is to help businesses rank higher in search engines and improve their online visibility. Google and other search engines utilize algorithms to assess the importance and relevance of webpages.
Websites and pages that provide their readers with a lot of quality information about what they are searching for are more likely to get shown in the search results. The position of a certain website depends on numerous other factors too.
The overall quality of the website and how many and how often people visit it will also influence the ranking position.
Good SEO is a priority if you want top results. Optimizing many facets of the company website like keyword research, domain structure, and internal linking can impact the recruiting process and your efforts to find the best candidates for the job.
For example, due to bad internal linking, applicants may struggle to find the application form or the contact page on your website.
How can SEO help improve the hiring process?
Data from Australia indicate that the hiring time has nearly doubled in the last ten years. On average, it takes 68 days to fill in a vacant position. This can lead to diminished team productivity and a decline in revenue.
These data imply that recruitment teams and experts in Australia and all over the world need to think more strategically about how to hire the best talent.
Since many factors impact search engine rankings and Google’s algorithms keep changing, your company can profit from hiring an experienced SEO agency in Sydney. Search engine professionals specialize in optimizing websites and web content so they can help you boost your brand’s visibility and entice the most talented candidates to apply to your open positions.
Marketing and HR experts should work closely together, as their joint efforts can result in great benefits when it comes to brand messages. When HR departments are isolated, it can negatively impact the recruitment process.
HR plays an important role in internal and external brand communication. For example, a company’s website showcases its ethics, values, and goals, and it can attract either right or wrong job seekers for new positions.
That is why the design of the homepage and social media posts should reflect the voice of the HR.
Ensure your hiring efforts are successful
There are some valuable techniques every company should embrace to improve its hiring process. Using optimized keywords and phrases, page URL, page title, meta description, tags, and page length should all be taken into consideration when posting a vacant position online or publishing an article.
When crafting a job listing, it is vital to consider what specific terms and phrases you want the candidates to find you by. The description of the vacant position and the title need to include not less than three keywords relating to the most relevant qualifications your enterprise is looking for.
A clear job listing is a must, but you also need to inform the applicants about your company’s values and ethics. As mentioned earlier, people looking for a job are searching online to learn more about your organization’s reputation.
Make sure to tailor your job descriptions as well as your website to reflect the core values of your business. Including a page URL to the” about us” page or the official social media accounts increases the trustworthiness of the company.
It also helps the candidates to form an opinion about the company when deciding whether to apply.
Hiring workers with the right skill set and experience for the job can make a huge difference to the company’s performance and its profit. And even when unemployed, high-quality, engaged employees will carefully choose their next work engagement and employer.
So, finding qualified employees is all about creating more searchable job postings and proving that the company culture has something to offer them.
To achieve this, recruiters must invest in SEO. Crafting effective SEO strategies leads to quality candidates quickly finding open positions and applying to them. It also helps in developing a positive employer brand.
In other words, for a successful recruitment process in today’s tech-oriented world, a functioning, well-thought-out website with valuable content and user-centric design, adequate social media presence, and proper SEO techniques are essential.