Nowadays, customers are all about convenience. For businesses of all sizes, and especially small and medium ventures trying to establish a foothold in the competitive market, one of the major obstacles is to provide a seamless purchasing experience for their customers across all relevant platforms. This is because managing sales on numerous fronts can be a cumbersome task, yet the modern customer still demands of their brands to allow them to stay in control of their purchasing habits and preferences.
This is why companies around the world and in all industries are starting to branch out their sales strategies and are incorporating numerous lucrative channels into their operations to appeal to the digital demographic, and boost sales on those platforms that 21st-century customers are using. So today, let’s go over the five tips to help you provide better omni-channel sales to your customers to drive customer acquisition and retention.
Focus on mobile commerce
We live in a mobile world, and it should come as no surprise that customers across the globe are increasingly consuming online content and making their purchasing decisions via mobile devices, especially their smartphones that accompany them on every occasion. Unfortunately, though, the majority of businesses are yet to realize the true power and potential of mobile optimization, as 90% of customers are still unsatisfied with the level of mobile service they provide. So, if you haven’t optimized your processes for handheld devices, now’s the time.
Not only should you optimize your entire website for all screen sizes and ensure a seamless browsing experiences on all mobile devices, but you should also optimize your check-out and sales processes to make it easier for your customers to buy using their smartphones. Remember, M-commerce is on the rise, so be sure to capitalize on this trend while it’s still in its infancy.
Use direct messaging to your advantage
Nowadays, customers want to talk to their favorite brands directly, preferably without wasting any time. Sure, email is still a powerful sales and communication tool you should use in your strategy, but it’s also important to provide your customers with a way to communicate with your representatives in real time, in order to answer their questions, resolve any unique problems that might be holding them back, and inspire them to complete their purchase. Aside from having a live chat function, direct messaging is the only way to achieve this goal.
It’s also important that you leverage all forms of direct messaging, ranging from messaging platforms on popular social media networks, all the way to the good old SMS function, which by the way has a high chance of incentivizing engagement. Combining all of the available messaging platforms and allowing your customers to make a purchase over text is a powerful way to drive sales and deliver a better overall experience.
Manage sales orders from multiple channels
One of the biggest problems companies of all sizes face nowadays is the problem of importing sales orders from multiple channels. If done correctly, it can boost sales across the board, but if not implemented properly, it will cost you time and money, and it might even hinder logistics and inventory management. All of this can have a negative impact on the sales experience, and your brand experience as a whole. This is why you need to manage your entire sales operation form a centralized cloud platform.
In some of the most complex industries in the world such as manufacturing, companies are integrating comprehensive manufacturing software that provide business owners with hundreds of useful features that cover a range of processes, including sales, in order to make cross-channel order importing manageable and reliable for all parties. In turn, this type of cloud-based software provides reliability and scalability, and allows business owners to stay in control of complementary processes such as logistics and inventory.
Offer live chat and quick automated solutions
Another powerful way you can improve sales is to offer live chat services to your customers, but also to integrate some AI-driven solutions that will tackle menial and repetitive tasks. For the former, consider introducing voice calls, phone communication, and voice communication over social media. For the latter, be sure to integrate chatbot technology that will be able to communicate with your customers instantaneously and guide them towards a solution to their problems, but also incentivize them to make a purchase.
Leverage the popularity of email
On a final note, keep in mind that while email communication is still one of the best digital marketing tactics you have at your disposal that drives engagement, it can also serve as an amazing sales tool if geared towards this purpose. Some companies choose to use automated email to keep customers up-to-date with current events, or to simply notify them of new deals and discounts, but if you want to truly make email a sales-oriented tool, then you should let your customers know that they can make a purchase directly via the email platform.
In the modern business world, sales is no longer a goal, it’s a journey and an experience – one that customers should be able to control and enjoy on their own terms. With that in mind, be sure to integrate these powerful solutions in order to create an omni-channel sales strategy and drive customer happiness through the roof.