5 Tips How to Recruit Generation Z in Your Small Business

While Millennials are slowly taking over the workforce, Generation Z members aren’t far behind. Although their age span is not yet firmly set, they range from the nineties to the present age (e.g. 1995 and 2015) so they are easing into the business world. 

This is the generation who was born into smartphones, gadgets, and the Internet, and they feel at home with technology which is precisely the reason why you need them amongst your ranks, to stimulate your business’s progress. 

However, the traditional strict working atmosphere will not be appealing to Gen Z so you would need to make some changes to your recruitment process and the working conditions. With that in mind, here are 5 tips to help you find the optimal ways to recruit Gen Z employees.

Leverage on their love for technology

Generation Z loves its technology: as soon as they open their eyes, the first thing they reach for is their smartphones because they want to check what’s new with the world, if any of their friends wrote to them or if there are any work-related news. While older generations might become anxious because of a new software tool you introduced, a Generation Z employee will be the first one to enthusiastically try it out.

This means that, in order to attract them, you need to stay updated regarding the newest technology trends. In this way, you will make sure you facilitate certain aspects of work by eliminating menial work for the most part and that you become attractive to this tech-savvy generation. 

Visit relevant networking events

Posting an ad online is not the only manner to recruit Generation Z employees since this social group isn’t a slave to old trends. For instance, going to certain events and mingling with the attendees might help you find the talent you are looking for.

Just as Millennials, Gen Z has tremendous social awareness and often attend going-green events as well as those for charitable causes. If your business philosophy coincides with these causes, all you need to do is to choose one of the designs for business cards online, get them printed and hand them out to individuals who you consider great candidates. In this manner, you would know that the person coming to the interview is already a desirable candidate which shortens the recruitment process.

Show you care about health and wellness 

Gen Z is all about keeping fit and eating healthy and don’t be surprised if you learn that some of them refuse to own a car because they want to help the environment and be more active. Since a lot of them are known to cycle to work, it is good to have a bike rack in the building so they can leave their bicycles without the fear of having them stolen.

Also, having fresh fruit brought in daily will not significantly burden your budget but it will significantly improve your reputation among your employees, Gen Z ones in particular. If you have the budget and space, you should consider assembling a small gym so that they can work out after work or during their break if it helps them clear their heads. 

Offer growth opportunities

One of the strongest character traits that Gen Z members share is the anxiety caused by the feeling they are stuck in a place where everything stagnates. While previous generations might have enjoyed indulging in their routines and everything always functioning the same, this kind of working environment is the worst possible one for Gen Z as it would resemble a prison.

If there is no space for progress, for moving up the ladder, and shaking things up with new ideas, strategies, and tools, don’t be surprised if Gen Z members decide that they better look for another employment. To attract them and retain them, you need to offer challenges and be ready to embrace innovativeness and you will soon see how much good it would do to your business.

Keep them informed and involved

While some members of the older generations prefer to do one thing at the time, Gen Z cannot function without multitasking. Typing a report, responding to a teammate’s text about a project, while considering what to eat for lunch – this is just how their quick minds work. So, long recruitment procedures where they go through many steps which are weeks apart with somber periods of silence from their prospective employers are not going to cut it for them.

They like to be kept in the loop since you never know if they have other options and you might end up losing a talented employee because you didn’t contact them for a few weeks between recruitment steps. Also, since they are big lovers of video as a format, you can also include them making a short presentation video about them and their work experience as a part of the process.

Wrapping up

Generation Z will take over the business world in a not so distant future, so it is wise to get a head start because it can also mean gaining a competitive advantage. Instead of being the one who joins the race once it already started, think proactively and start adapting your working conditions and atmosphere to the upcoming generations who will rule the business world.

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