Designing for delight, when it comes to user experience, is not at all easy. You will need to follow a few specific approaches for that. These are:
When you follow these techniques you will be able to provide intentional delight to the users. When you know that the specific design is rendering intent, it will be easier for you to integrate it to an experience that would have been plain otherwise.
In order to measure your design, you can do it on the scale of frustration to delight. In this scale, the middle with indicate the neutral point meaning that your design is neither delightful nor frustrating, it does not such but it is not a remarkable design either. It is plain and simple ‘neutral.’
Improving your web design
If you want to improve your web design so that you can change it from its neutral point and introduce delight, you will need to follow a different process. First, you have to know that:
- Making a site delightful is an additive process, and
- Getting to a neutral point is reductive.
Once you know the difference between the two you must then know what to add and what to remove to make the site as well as the user experience more delightful.
On the other hand, if your site has a ‘bad’ design, you will need to start in a different way.
- Firstyou will have to remove all elements from it that frustrating and ‘repulsive’ in nature for the users. This will help you to get to the neutral point, which is ideally the first step for such improvement.
- You will then have to observe the user experience so that you know the effects of such changes. When you know the initial response you will be able to know any lacunas in the design.
- Follow it by a review of the site design and a careful rethinking so that you can remove anything and everything else in the site that may be introducing frustration.
Therefore, if you want to make your bad or neutral site a delightful one, you will need to first know the elements that will provide pleasure to the users. You can take help of a reputed and proficient UX design research firm for that matter if you are unsure about the ways to make such transformation.
Framework to design delightful experience
Ideally, there is a specific framework to design delightful site that will provide exceptionaluser experience. This framework will outline the approaches and guide you as to how you can move up the road to add delight in the site for your users.
At the center of the framework are the three different approaches that will ensure a delightful experience.
A great example of pleasure is to embedcopies that people normally ignore into the corners of the design. This will give your site a strong personality. You may also add humor with a touch of hyperbole and sarcasm to provide your users an idiosyncratically pleasant shopping experience.
However, humor is not the only way in which you can make your design more pleasurable. You may also do it by providing a simple, solid, and more informative content as well. For example, if you are dealing with electronics goods, instead of publishing only the manufacturer specifications you can add:
- Product descriptions
- Videos of people using the products
- Customer testimonials showing what they think about the product
- A detailed product research that will tell about the ins-and-outs of the technologyand
- A thoughtful comparison data to show how your product line up with other different products
If you add things from the perspective of answering the different questions and issues of the users, your site will surely be more pleasurable. It will give them a lot of confidence and trust, which are the two most significant factors that will determine how delightful your site is to the users.
Another good example of pleasure is the 1-Click button that will eliminate the multiple screen checkout process from theshopping experience. There will be no need for:
- A shopping cart review
- Entering authentication credentials
- Providing shipping and billing info
- Providing payment information or
- Confirming the order
With one click at the button the product is on its way. What could be a better definition for ‘Pleasure?’
All throughthe process, users will enter a lot of data that is printed by one computer, read on another and may be entered on a different computer. Designing an app along with your site will eliminate the friction and provide a better user experience.
For example, for a firm dealing with taxes, there will be a lot of W-2 forms and other documents to fill up. This can be a tiring process and people may give it up in the middle of it. If you have an app to scan the forms and plug them in the requisite spaces it will:
- Make the process simple
- Eliminate the chances of making any errors as opposed to manual entry, and
- Complete the long process in just a couple of minutes
The speed and accuracy will make it much more delightful for the users removing unnecessary steps to ensure a better flow of the design.
Meaningful stories of the product will make people run for it and buy the product. However, the stories must be compelling telling both about the products as well as themanufacturing company. People will then not only be delightful about your site but very delightful thinking that they are an active customer of the business.
This approach will ensure that you build a devoted fan base. It will not only make the hardest of the approaches simpler but will also make it longlasting.
Winding it up
However, while you follow these approaches you must make sure that you follow the basic expectations because delight only works when these are met. All these three approaches will only work when the meaning is authentic, the flow is steady and the site is pleasurable.
Author Bio: Karen Anthony is a social media marketing specialist who has worked with several startups, small businesses and helped them also launch effective campaigns to boost their overall online presence and visibility.