For centuries, sport has been part of our connection to one another. From participating to watching to reveling our shared glories, sport brings society together in a way that we could never have possibly imagined. More importantly, though, sport has managed to bring about massive societal change. In the modern world, though, the cult of celebrity means that for many athletes they are held up as examples, of symbols of a better tomorrow for all of us. It’s no wonder, then, that sport and social media are such a match made in heaven, right?
Sport has long been seen as one of the great unifies and dividers in society. Today, take a look at a sports club on social media. From small local community clubs to sporting titans like Real Madrid, Liverpool FC or the Los Angeles Lakers, social media plays a huge role in their growth. Millions of people follow major sporting clubs, especially on social media. And for years now, we’ve been noticing a happy correlation between sports teams and social media.
From hilarious gaffes to amazing tweets marking moments of celebration, social media brings us ever-closer to the sports we love. Indeed, the relationship between sport and the media has been changing for a long time. Popular studies have looked into the relationship between sport and media in the past. Interestingly, a lot of people tend to look at sports media as a rather hard place to get involved in. Why? Because, for a lot of people, they can connect with their team like never before.
How has social media changed sporting communication?
Go back a decade, and your only form of in-club communication would be their website, mailing list, matchday programme and, if they were a ‘big name’, TV station. This would often mean not getting anything like the same kind of coverage that you would want. Social media, then, has opened up a world where we can learn more about our clubs all the time. Now, we have a 24-hour rolling way to help know everything we want about every club that we like.
Have they got a match coming up? You can find out all about it. You can often even follow everything from their arrival at the match to their warm-ups and line-ups, all far in advance of when you would on the television. This incredible growth and spread of information is fuelled by demand. Instead of turning to news and media publications to get positive press, most sports now just produce their own news. In-house media, particularly social media, is an incredibly powerful tool.
Indeed, this has been a long-term viewpoint for a lot of sports fans. Go back to 2009, and it was already clear how sports and social networks could benefit one another – at least financially. Today, though, people use their spots social media pages as the perfect way to find out everything and anything that they can from their beloved teams.
Getting closer to the stars on the field
Part of the joy of using social media in the sporting environment, of course, is getting closer to the people who matter: the players. For years, the media management and PR side of sports has ruined the appeal of the player. Now, many professional athletes are seen as faceless, opinion-free people who just do the job on the field. In the past, though, athletes were seen as people as much as players. This is why social media is so important: it re-establishes the link between the fan and the player.
This was dead for a good few years. Many seen major sports stars as aloof, hard to connect with, or find any kind of love for. How could you love a multi-millionaire who would never even give you a second look in the street, the popular wisdom asked?
It’s easy: follow them on social media. As research from mobilesignalboosters shows, you can listen to their discussions, follow their days, and learn more about them as people. This is the age where we can find out directly from a sports star if they are being lied about in the press. In the past, we just had to take the word of the media as gospel. Now, sports stars are more than capable of taking command of their own personal messaging.
They can stand out from the crowd, and they can tell the world their own vision. No longer do they need to hide behind club public relationships officers or stick to the ‘happy’ version of a story. If a sportsman wishes to rally behind a cause or make a certain opinion known, it is arguably easier to do than ever.
The age of sports professionals having power of their own celebrity is here. Through social media, sports has found the perfect way to re-engage with a larger-than-ever audience.
A second by second breakdown of the internet – source: mobilesignalboosters.uk.com