Evolution of digital technologies is gathering greater momentum each day and it has a great impact on the way markets are changing. With all these changes taking place, organizations and businesses need to become prepared for any disruptions coming their way.
How can businesses belonging to any industry do that? By listening to the disruptive voices of leaders like Steve Jobs, Tim Kobe, Dan Goman and the like.
What does disruption mean?
This term has been a buzz word in the tech industry in recent years. Basically, the term means changing the way of thinking or the way of doing things, in a business context. Disruption has the power to completely erode or alter markets by providing a more efficient alternative to existing products or services. Also, it can be the change-driving force of entire industries.
Disruption is closely connected to innovation, even though they do not mean the same. Startups are changing industries, innovators are changing the modus operandi, and nearly everybody can agree that a disruption carried out well is a positive thing.
How does this have anything to do with leadership if leaders are usually relied upon to help people work together towards the same, predetermined goals?
What is disruptive leadership?
A disruptive leader is a person holding a leadership position and who is always on the verge of finding new solutions, developing processes, their organizations and businesses. These leaders are ready to change things from the ground up to achieve the necessary results.
Steve Jobs belongs to this category and Apple’s unprecedented success can definitely be attributed to his leadership style and creative vision. He was known for his unapologetic criticism, which he defended by pointing out the results his team achieved.
How industries benefit from disruptive leadership?
This type of leadership definitely benefits both organizations and the industries they belong to. The founder and CEO of OWNZONES Dan Goman has leveraged his team to come up with a cloud-native platform solution that has set new grounds in the entertainment industry. Dan Goman and his team didn’t want to accept standard benchmarks for success in the industry and disrupted the digital landscape by coming up with a post-production platform that helps content creators manage and deliver their content more effectively.
The disruption lies in creating software on the cloud itself and using a new IMF format to future-proof the content creation and distribution work and eliminate all the pain points of on-prem servers.
How disruption changes the customer experience?
An example of disruptive changes can be seen in the moves by Time Kobe. The CEO and founder of design firm Eight Inc., which has been the designer of Apple’s stores for the last two decades, led the disruption of the car dealership experience. The first things that visitors to The Lincoln Way store in China is the absence of salespeople. The showcased vehicles stand alongside displays where customers can find more information and configure their own features for a real luxury purchase experience.
Kobe advocates “returning to experience” where consumers who interact with a company have a simpler, easier encounter compared to what they’ve experienced before. If we look at their China store example, the company created a diametrically opposite experience to the one seen in high-pressure environments most car buyers get into today. By doing so, they created an emotionally positive and memorable experience eventually resulting in a stronger connection with the brand.
Changes are certainly not an easy thing to accept but the times we live in dictate the need to adapt quickly. Leaders like Dan Goman and Tim Kobe and the organizations they are in charge of are ready to deal with difficult times and accept risk-taking and experimentation as mechanisms for thriving in a change-driven environment.
People who have disrupted their industries are aware that decisions and changes are not made at their whim and they never lose sight of the overarching goals. They trust their teams to steer projects in the right direction and, most importantly, they trust their vision of reaching new heights.