Corporate portals can serve as useful tools for aggregating links and information for employees. It makes perfect sense to gather relevant news, content and external links in one convenient location. This way, users only have to make one stop to get whatever they need—and are empowered to answer their own questions rather than having to go through HR or leadership teams for intel.
But all too often, web portals go underutilized by employees after their orientation period. Sure, users may check out the portal during their first few days of onboarding—and perhaps occasionally thereafter for specific queries. In general, however, engagement tends to diminish over time.
The end result? When corporate portals fall by the wayside, they fall short of providing value to users and companies as a whole. Here’s a guide to getting the most out of your company’s work portal.
Define Goals for Your Web Portal
Think about what you want your corporate portal to accomplish. What does the optimal user experience (UX) look and feel like? What features and controls must employees be able to access within this hub? What are the potential benefits to both end users and the organization as a whole?
According to Techopedia, web portals often contain features like “data access, personal content, transactions, security, published content and search.” Of course, no two hubs are exactly the same—appearance and UX depend on the organization and its goals. Companies are increasingly giving employees the opportunity to customize their portal to fit their preferences. The final product will also depend on which applications you make available for integration.
Start by defining goals. First, broadly. Then drill down and get more specific. What do you want your portal to accomplish? How often do you want users to visit it? What degree of personalization must your portal offer to users? Which devices will support access? Only once you have these guiding ideas in mind can you put together a genuinely useful product.
Avoid treating it as a catch-all and instead design it with intentionality.
Embed Data Analytics for Easy Access
Work portals are increasingly becoming a site for embedded analytics like ThoughtSpot as companies aim to monetize their stored data by making insights more accessible to all. The goal here is giving employees—even those without a background in data—direct access to the business intelligence tools and interactive charts they need to make informed decisions.
Monetizing stored data has become a major priority for businesses looking to gain the competitive edge. One way to monetize data is to allow users to ask questions and get answers instantly without having to wait for static reports. Speedy and informed decisions across the board drive better business outcomes. So, embedding search-driven analytics, custom charts and entire dashboards directly into portals is a solid first step toward data monetization.
Create a Personalized, Engaging Experience
It’s worth considering whether your company is giving people a genuine reason to visit your portal. As Society for Human Resource Management points out, users inevitably tend to compare corporate portals to their favorite websites—like Amazon and social media platforms.
What lessons can we glean from these popular sites? People today value personalized experiences, advanced search options and engaging features. If your portal misses the mark in any of these areas, employees will want to use it less. Offer opportunities for customization so users can create an environment and workflow that suits their preferences. This will go a long way in incentivizing employees to continually engage with your portal.
Getting the most out of your company’s work portal depends on allowing employees to customize it to their liking, and using it to provide useful tools like data analytics.